Text | "China Entrepreneur" reporter Mo Wei

Editor | Maggie Ying

"Wen Jie will be the first mainstream brand to fall down this year." Adi (pseudonym) sighed. Adi is one of the first brands to sell in the world. He worked in a luxury car brand for many years and joined the world two years ago with the word "Huawei". But at the end of February, he chose to leave.

At present, this conclusion is premature and somewhat absolute. However, from the public data, compared with the sales performance in January and February this year, the industry has not yet stepped out of the sales trough. According to the sales report issued by Cyrus, in March, the sales volume of the industry was 3,679 vehicles, which was significantly lower than the monthly sales volume of over 10,000 vehicles last year. Within the realm of question, greater changes have also taken place.

On the morning of March 31, an announcement of "Resolution on Huawei Not Building Cars" inside Huawei was circulated on the Internet. According to the news, the resolution was issued by Ren Zhengfei, the founder of Huawei, and once again stressed that Huawei does not build cars and is valid for 5 years. Ren Zhengfei specifically emphasized that Huawei /HUAWEI could not be used in vehicle publicity and appearance.

On the afternoon of the same day, at the press conference of Huawei’s 2022 annual report, Xu Zhijun, vice chairman and rotating chairman of Huawei, once again stressed: "Some departments, individuals or partners are abusing Huawei’s brand. In the process of investigating this matter, the brand built by Huawei for more than 30 years will not be abused by anyone. Huawei doesn’t make cars, and it doesn’t have any brands of cars. Huawei brand is strictly prohibited as an automobile brand. We will rectify internal promotional materials such as flagship stores and return to strategy. "

Then, it was reported publicly that Yu Chengdong, managing director of HUAWEI, CEO of BG and CEO of BU, a smart car solution, ordered that the removal of Celestial cars in Huawei stores involved all promotional materials of Huawei brand, especially the sinking market.

On April 3, in a Huawei experience store in a shopping mall in the suburbs of Tianjin, the words "Huawei asks the world" have disappeared from the publicity screen in the store, and the display boards at the license plates before and after the show have been replaced with "AITO". The pasting of the new license plate is obviously a little hasty, the rear license plate is a little distorted, and the double-sided tape used for pasting is even exposed.

Photography: Mo Wei

Although there is no written logo of "HUAWEI asks the world" in the store, Huawei asks the world is still on the lips of store sales. When adding the WeChat of the in-store sales consultant, the nickname prefix suddenly shows "HUAWEI asks the world".

"Golden signboard" is not enough.

Summarizing the work experience in the field of inquiry in the past two years, Adi’s answer is: love is the deepest responsibility.

The reason why he thinks that the world of inquiry will "fall down" this year is not for his old club’s downfall, but for the future fate of the world of inquiry after "clearing the relationship" with Huawei.

In Adi’s impression, at the beginning of the establishment of the world, the manufacturer Cyrus has always been a humble existence. "The marketing and quality inspection of the brand are all led by Huawei, and even in the training courseware sold, Cyrus is not mentioned." Although he joined the brand in the world, all his work and performance are managed by Huawei. "Huawei will send a Huawei person to supervise in every store that sells cars, responsible for managing and conveying some guidelines from manufacturers and activity plans."

Adi’s feeling is that Huawei has always been a very strong presence, and the people who were stationed in the store at the beginning are very capable, which can help the sales people to make orders and sell better. "It sold very well at first, with an average of about three transactions a month. At that time, Huawei also wanted to make Cyrus a benchmark to prove its strength. "

Chen Jie (a pseudonym), another sales consultant who switched to Japanese brands from the world of inquiry, also has a deep understanding of Huawei’s strength. In the sales process, Huawei’s leading role is obvious. In 2022, it achieved a sales volume of 75,000 vehicles throughout the year, and was called "the fastest growing brand of new energy vehicles".

However, in the beginning of 2023, the price war in the automobile market intensified, and the sales volume in the world continued to decline. In 2023, the sales volume in January was 4,885 vehicles, down 56% from the previous month. In February, the sales volume dropped to 3,505 vehicles, down 21% from the previous month.

The pressure on the sales side has increased significantly. Since the beginning of this year, Adi obviously feels that Huawei is in a mess. "The preferential policies promoted by Huawei are said to be the lowest in history every time, and then it won’t be long before the activities are held again, and the price is even stronger than before."

After several times, Adi had no idea when communicating with customers, and could not confirm the preferential amount. "Internal policies are often inconsistent."

What makes Adi even more helpless is Huawei’s "involution" at the dealer level. "There are a lot of stores in a city, and each store recruits a lot of people. These stores are not the same boss, and the price is very serious." Adi said that in order to sell cars, peers kept each other’s prices down and even let their profits go.

Later, the professionalism of Huawei’s staff stationed in the store was also greatly reduced. "They don’t even understand Huawei’s basic policies."

At the same time, Huawei will have requirements for data such as test drive in the store, and most of this data can’t be completed. "There are many stores and many salespeople. In order to complete the task, the store will share it. Let’s find relatives and friends to complete it." For a long time, Adi and his colleagues were tired of completing the test drive data task in the store.

In this case, the loss of intentional customers has become the biggest problem. A lot of sales around Adi have lost many intentional customers because of the changeable prices and various "coquettish operations" in the store.

Due to the failure to complete the work task, the performance salary was deducted, and some sales people chose to leave their jobs. Artie is one of them.

A partner who starts a new stove

Although he has left, Adi is still paying attention to the world.

Adi and his former colleagues have discussed a lot about "drawing a clear line" between Huawei and the media. In their view, Huawei is somewhat "throwing a pot" in the case of poor overall sales at this time.

In the inner voice community of Huawei, Ren Zhengfei signed a post saying "Huawei doesn’t make cars", and Yu Chengdong left a message: "This era has changed, which will only make it more difficult for us! After a few years, everyone will understand! Leave time to test! " "For an industry, only in-depth insight and deep understanding can we grasp the correct direction! Mark it and come back in a few years! "

Since Huawei set foot in the automobile business in 2019, Yu Chengdong has been labeled as a "car maker". In February this year, the news that Wang Jun, the original Huawei smart car solution BU COO, was suspended came out, and the news that Yu Chengdong was fully responsible for BU was rampant. Immediately, photos of Yu Chengdong’s visits to Sellers and Aouita came out.

It seems that Huawei’s car-making route has become as radical and bold as himself.

At the beginning of March, "HUAWEI asked the world" appeared in the holiday poster released by HUAWEI terminal. Among the official accounts of the car, "AITO asked the world" was quietly replaced by "Huawei asked the world".

Promotional materials in offline stores are also updated synchronously. In the sinking market, the words "Huawei Auto" even appeared.

On March 30th, the day before Huawei and Cyrus "drew a clear line". Celestial’s company launched a brand-new new energy vehicle brand Blue Power, equipped with BYD Foday hybrid system. Sailis said that this is a brand new brand that is different from the outside world.

This is also regarded by the outside world as a signal that Cyrus is "planning ahead" and starting a new stove.

The change of HI mode partners is more obvious. It is reported that a senior executive of BAIC Polar Fox expressed his dissatisfaction with Huawei at a recent internal meeting. "We have cooperated with Huawei for so many years, and Huawei has gained a lot of voice. What have we got?" Under the bleak sales of Alpha created in cooperation with Huawei, BAIC has begun to promote the mother-baby parent-child model "Koala".

Another partner, GAC, has also undergone new changes. On March 27th, Guangzhou Automobile Group said that the AH8 project jointly built by Guangzhou Automobile Ai ‘an and Huawei was changed to independent development, and Huawei will participate as an important supplier. This means that the HI mode of GAC and Ai ‘an has fallen through.

In the public interview, Feng Xingya, general manager of Guangzhou Automobile Group, talked about the cooperation with Huawei and bluntly said that Guangzhou Automobile needs more brand characteristics. This just corresponds to the "soul theory" put forward by Chen Hong, the chairman of SAIC.

On April 1st, when Yu Chengdong attended the committee of 100 Forum on Electric Vehicles in China (2023), he said that Huawei was still under sanctions, and its partners were limited. "The new forces have their own intelligent pursuit, and it is unlikely to cooperate with us. It is also difficult for European, American and Japanese companies to choose Huawei. In the end, only traditional car companies are left." Yu Chengdong said.

An engineer from a head parts supplier told China Entrepreneur that Huawei seems to have neglected the brand dignity that traditional car companies value most, and planned a lot of cooperative car companies and models, which eventually became a constraint.

On April 6, the related content of "HUAWEI asks the world" has not been deleted from Huawei’s official accounts such as Huawei Terminal.

Huawei to ensure survival

Yu Chengdong insists that the cooperation has not changed. However, in the rapidly changing China market, it is becoming more and more difficult to do both the brand and Huawei’s automobile business.

In an interview with China Entrepreneur, Zhang Yun, global CEO of Rees Strategic Positioning Consulting and chairman of China, said that Huawei’s insistence on not building cars is a comprehensive choice.

"Huawei’s mobile phone business has been affected in the United States. If the car moves the’ cheese’ of European and American companies again, it will be’ killed’ in overseas core markets." Zhang Yun said that this is a statement spread from within Huawei and also reflects Huawei’s overall strategic considerations.

"If Huawei is a core supplier of smart cars, the technical value of core components is very high, and its value may be higher than that of a car-making enterprise." Zhang Yun believes that from the perspective of business value, technology is not only an area that Huawei is good at, but also can create more value.

In Zhang Yun’s view, just because Huawei can make a good mobile phone does not mean that it can also make a good car. "It takes a lot longer to make a car than a mobile phone. Interlacing is like a mountain. " This view seems to confirm the choice of Ren Zhengfei, the founder of Huawei.

According to the financial report data released by Huawei on March 31st, in 2022, the company’s net profit decreased by 68.7% year-on-year, and the cash flow from operating activities decreased by 70.2% year-on-year. Although Meng Wanzhou, the rotating chairman, has repeatedly stressed that Huawei’s cash flow is still sufficient, the declining data has already reflected Huawei’s survival status in the current market environment.

As early as last year, Ren Zhengfei published the famous "Cold Theory" based on the changes in the domestic and international market environment, saying that Huawei should take survival as the highest program, focus on strategy and burn less money.

The impact of the car-making business seems to be contrary to Ren Zhengfei’s strategy.

The data shows that Huawei BU is the only loss-making business unit. China Entrepreneur learned from Huawei officials that BU, a Huawei smart car solution, has invested 3 billion US dollars in R&D since its establishment, with as many as 7,000 R&D personnel.

In the 2022 annual report, Huawei’s sales revenue in carrier business, enterprise business and terminal business was 284 billion yuan, 133.2 billion yuan and 214.5 billion yuan respectively. Among them, the revenue of smart car solution parts business was 2.1 billion yuan.

From the perspective of Huawei’s overall business, after the terminal mobile phone business encounters sanctions, Huawei may not be able to bear the car business to get into trouble again. The first task is to ensure the safety and survival of its main business.

Many people in the industry also believe that whether from the basic logic of building a car or the increasingly fierce market competition, Huawei should really be more rational in building a car.

In his speech at the committee of 100 Forum, Yu Chengdong said: "In the past, Huawei leaders, including Ren Zong, wanted to become a Tier1 supplier similar to Bosch, but now the conditions of this strategy seem to be untenable."

References:

Yu Chengdong ordered overnight: Remove Huawei logo! The latest response, Global Times

Ren Zhengfei "strangles" Huawei to build a car, and Yu Chengdong mourns! ",Electric Vehicle Commune

"The board hits Yu Chengdong, and Ren Zhengfei hurts", Snow Leopard Finance and Economics.

Editor on duty: Wang Yijie Review: Zhang Gege Production: Wu Ying

"The number of 48-hour bookings exceeded 20,000."

　

On November 19th, Extreme Krypton Motor released the above data, once again refreshing the pure electric market record with "extreme Krypton speed".

　

At the Guangzhou International Auto Show in 2023, the first pure electric luxury car, Krypton 007, made its debut, and the pre-sale started at the same time. The pre-sale price started from 229,900 yuan. Before the launch, the user paid 1000 yuan the intention money to deduct 6,000 yuan, and the pre-sale price started from 224,900 yuan.

　

The whole system comes standard with 800V platform, front double wishbone and rear multi-link suspension, silicon carbide motor and Qualcomm 8295 chip. The total power of front and rear motors is up to 310 kW, and the four-wheel drive model accelerates for 2.84 seconds. ……

　

A series of luxury configurations beyond the same level, Extreme Krypton 007 entered the pure electric luxury car market by breaking the conventional brand-new luxury standards, providing users with more and more novel category choices.

　

Establish a new standard for pure electric cars against Tesla Model 3 and Krypton 007.

　

As the fourth model of Krypton, it is also the first car product to enter the most mainstream market. Based on the insight into the market and users, the appearance of Krypton 007 has chosen a more "advanced" design concept, breaking the status quo of "one thousand cars".

　

By Stefan Sielaff, the former design director of Bentley who joined Krypton two years ago, Krypton 007 reached the best visual point of a luxury B-class car: the length of the car is 4865mm, the width of the car is 1900mm, the height of the car is 1450mm, and the wheelbase is 2928mm, achieving a perfect 1:2 ratio of the height of the yellow gold wheels.

Caption: Extreme Krypton 007. Figure/Enterprise official website

The world’s first double-zone hidden front face design makes the Krypton 007 have a smoother and more recognizable front face. The exclusive clamshell front hatch cover and clamshell tailgate design of ultra-luxury SUV were first introduced into the B-class sedan by Krypton 007, creating the first real suspended roof in its class.

　

Extreme Krypton 007 headlight group uses the world’s largest 90-inch giant screen light strip and 1711 LED light beads, and the brightness can reach 10000 nits, bringing a visual interaction effect with a sense of future technology. The most surprising thing is that the light curtain is independently controlled by 75 high-power chips of vehicle specifications, and the pattern can be presented on the smart light curtain just by drawing on the central control panel with your fingers, which makes Kyk 007 the first smart electric vehicle in the world that can be customized by users, and also allows users to have personalized exclusive labels.

Caption: Extreme Krypton 007 interior. Figure/Enterprise official website

Not only comes with a brand-new image, but also with the powerful performance genes, safety genes, intelligent technology and luxury configuration of the brand, Krypton 007 breaks the rules and establishes a new standard for pure electric cars.

　

In terms of power, Extreme Krypton 007 not only inherits the luxury performance gene of Extreme Krypton 001 FR, but also comes standard with high-performance 800V architecture. The whole system comes standard with front double wishbone and rear multi-link high-performance suspension system, equipped with 800V silicon carbide high-performance rear motor with a maximum power of 310 kW. The fastest acceleration of the rear-wheel drive model is 5.4 seconds, and that of the four-wheel drive model is a record-breaking, with the fastest acceleration of 2.84 seconds (excluding the starting time), which is faster than the 3.4 seconds (excluding the starting time) of the Tesla Model 3 high-performance all-wheel drive version. It has become the fastest accelerating pure electric car of its kind in the world.

　

In terms of cruising range, the cruising range of CLTC, the entry-level model of Krypton 007, is 688 kilometers, and the long-life version is as high as 870 kilometers.

　

With 800-volt high-voltage architecture, 800-kilometer battery life and 800-seat exclusive charging stations, with the absolute strength of three "800", Extreme Krypton 007 will completely eliminate users’ travel mileage and recharge anxiety.

Caption: Comparison between Extreme Krypton 007 and Tesla models.

In the luxury pure electric car market, Tesla Model 3 is an unavoidable opponent of cars of the same price. However, with the consumer’s demand for interior space and comfort, the sales volume of Model 3, which has not been greatly upgraded for 8 years, has declined in recent years, and the sales volume in the third quarter of this year is only one-third of that of two years ago. Based on the insight into the market and users, Extreme Krypton 007 is fully configured, and it is more competitive than Tesla Model 3 in key parameters such as body size, wheelbase and battery life.

　

Create a differentiated competitive advantage and be a "leader" in market segments.

　

Extreme krypton 007 is a concentrated expression of extreme krypton’s soft and hard strength. As a luxury intelligent pure electric brand under Geely Holding Group, Krypton is also continuing to create "Krypton speed".

　

Different from other enterprises, Krypton firmly takes the "third track", that is, "combining the power of giants with pure user thinking."

　

In less than three years since its establishment, Extreme Krypton has successively launched the hunting coupe extreme Krypton 001, MPV extreme Krypton 009, compact SUV extreme Krypton X and super-running extreme Krypton 001 FR, covering the price range of 200,000-800,000 yuan.

　

In 2022, the annual delivery of Krypton exceeded 70,000 vehicles, making it the only brand of mainstream new energy to achieve the delivery target. By the end of October 2023, the monthly delivery of krypton has increased for nine consecutive months. It took only 24 months to start delivery, and Krypton became a luxury pure electric brand with the fastest delivery of 170,000 vehicles, with a cumulative delivery of more than 170,000 vehicles, the only one in the industry with zero spontaneous combustion, which set a new record in the industry.

　

Among them, Kykrypton 001 is the champion of pure electric vehicle sales with a price of over 300,000 yuan, Kykrypton 009 is the champion of MPV sales with a price of over 500,000 yuan, and Kykrypton X is the only China brand in the top ten of compact car sales with a price of over 200,000 yuan.

　

In terms of globalization strategy, in October this year, Krypton signed a pan-European cooperation agreement with BNP Paribas and Arval, which will provide users with financial solutions covering all aspects of travel, all-round leasing business support and insurance services, covering many European countries.

　

In November, Krypton started selling in Stockholm, Sweden, and will be sold in major developed countries in Western Europe next year. In 2024, the European market is expected to increase to 6 countries, and in 2025, it will enter 8 countries, accelerating its March to the global market.

Caption: An Conghui, CEO of Extreme Krypton Intelligent Technology. Figure/Enterprise official website

An Conghui, CEO of Extreme Smart Technology, once said, "If there is no benchmark in the early stage, as a follower, it is not enough to be the same as others. Only by surpassing others can everyone think that you are a little competitive."

　

In creating differentiation, we can’t follow suit. With other car companies, we choose to focus on a large number of similar models in the same field, and seek market differences through the way of "having more children and fighting", and set up benchmark products in different market segments through excellent product strength, which is a very embarrassing product planning concept.

　

After the pre-sale of Krypton 007 started for 30 minutes, the booking volume exceeded 5,000; After 3 hours, the booking volume exceeded 10,000; After 48 hours, the booking volume exceeded 20,000.

　

The release of Krypton 007 not only enriches Krypton products, but also enters the pure electric luxury car market with the product experience of innovating the mainstream car market in the electric age, providing users with more and more novel category choices.

　

Text/Liu Chang

Editor Jiang Fan

Proofread Liu Baoqing

Report from Jiwei. com (Text/Dusha) Following the official announcement of the "Xiaomi Automobile Technology Conference" on December 25th, Lei Jun has written more than one eye-catching essay a day, and on December 27th, he also published a sincere tribute blog post: "We are well aware of the complexity of the automobile industry, and we are well aware of the hard-won development, and sincerely pay tribute to pioneers such as BYD, Weilai, Tucki, Ideality and Huawei", and in Beijing and Shanghai.

At 14 o’clock on the afternoon of December 28th, 1003 days after the announcement of entering the smart electric vehicle industry, the first press conference of Xiaomi Automobile was finally grandly opened. Although as early as December 25, Xiaomi Auto officially said that this conference only talked about technology, not products. However, at the press conference site, the "pre-press conference" of Xiaomi SU7 was also held simultaneously, involving product information including appearance, interior, space, power and safety. The first car is positioned as a "C-class high-performance eco-technology car" to achieve the ultimate performance of high performance, eco-technology and smart space experience, and to build the first choice of the elite of the times and the top benchmark of science and technology and humanities.

Because the release of Xiaomi car will take several months, the price that has attracted much attention has not been announced, but according to the configuration and information disclosed intentionally or unintentionally, Lei Jun’s words are proved, "Xiaomi SU7 is indeed a bit expensive, but it makes sense", and the scene has been compared with Porsche Taycan Turbo and Tesla Model S. When talking about the configuration of power batteries at the scene, Lei Jun quipped that the cost of the 101-kilowatt-hour power batteries currently carried is more than 100,000, and the price of similar power systems on the market is more than 400,000, so 149,000 is impossible. In fact, judging from the portrait of Xiaomi SU7 configuration, its price is hard to be lower than 200,000.

Then, before the official price is further announced, let’s take a look at what black technologies Xiaomi SU7 is equipped with.

At the whole press conference, Lei Jun unveiled five core technologies, including electric drive (motor), battery, large die casting, intelligent driving and intelligent cockpit.

Xiaomi Automobile Motor overtook Tesla, and the established Xiaomi Super Motor Project has an expert team of more than 100 people, and cooperated with suppliers such as Huichuan. At the same time, by using AI technology, it successfully developed a motor with a speed of 21,000 at the end of 2022, surpassing Tesla. At this stage, the millet motors V6 and V6s have been mass-produced, and the first millet car will be equipped with the millet motors V6 and V6s, with performance comparable to Porsche and Tesla.

What’s more, Lei Jun released the third motor V8s developed by Xiaomi at the scene, with a speed of 27,200. It is also the top motor in the world at present, and its rotor is made of ultra-high strength silicon steel, which will get on the bus in 2025.

In terms of batteries, Xiaomi launched the 871V silicon carbide high-voltage battery pack jointly developed by thousands of people with Contemporary Amperex Technology Co., Limited, which took two years to overcome many difficulties, and Xiaomi built its own battery pack factory. At the same time, in order to ensure battery safety and improve vehicle efficiency, we developed the world’s first CTB battery inversion technology, designed it according to the most stringent battery safety standards, and equipped it with powerful thermal management technology, with the goal of "challenging the king of batteries in winter".

Since Tesla started the large-scale die casting, this wave has quickly swept the entire automobile industry. Xiaomi Automobile also hopes to reshape automobile manufacturing with industrial behemoths, and launch super die-casting of Xiaomi, reaching the maximum locking force of 9,100 t, exceeding the locking force of 9,000 t in Tesla’s newly completed factory in the United States. The driving force of industrial behemoths often comes from the innovation of the underlying materials. Therefore, Xiaomi independently developed Titan alloy materials, which is also the only car factory in China that has mass-produced self-developed alloy materials. Based on innovative technology, it introduced the 72-in-1 integrated die-casting floor, which reduced the welding points of the whole car by 840, reduced the noise in the car by 2dB and reduced the weight by 17%.

In the field of intelligent driving, the industry is particularly involved at present. Lei Jun bluntly said that Xiaomi is not afraid of rolling, and it is from small to large. Xiaomi’s goal is to enter the first camp in the industry in 2024. Its strength stems from Xiaomi’s self-developed intelligent driving technology and three outstanding advantages. One is to insist on long-term investment. The total investment of Xiaomi in the first phase is 3.3 billion, which has been increased to 4.7 billion. The scale of the exclusive team exceeds 1,000, more than 200 vehicles have been put into test, and the test mileage exceeds 10 million kilometers. The second is the comprehensive empowerment of AI: Xiaomi AI Lab was established in 2016. After seven years of development, it currently has 3,000 AI engineers; The third is the self-developed underlying algorithm: Xiaomi’s new generation technology platform, which has BEV+Transformer+ occupation network and is fully integrated into the big model.

Perception has always been the key in intelligent driving. In order to break through the difficult problems in perception, adaptive zoom BEV technology, large road model and super-resolution occupation network technology constitute three key technologies of Xiaomi intelligent driving. These technologies can support a comprehensive leap in terms of visibility accuracy, perception accuracy and control accuracy, making cars "visible, accurate and understandable", making high-speed and urban intelligent driving more accurate and safer, and solving the existing problems of urban NOA, such as difficulty in crossing intersections.

In terms of hardware, the intelligent driving system is equipped with top-level configuration, including two NVIDIA Orin high computing power chips, with a comprehensive computing power of 508TOPS. The sensing hardware includes 1 lidar, 11 high-definition cameras, 3 millimeter-wave radars and 12 ultrasonic radars (Max version).

What’s more worth mentioning is that Xiaomi’s self-developed world’s first mass-produced end-to-end "perceptual decision-making model" has shown amazing strength in application scenarios such as mechanical warehouses. It combines perception-decision algorithm, real-time observation and dynamic adjustment of large models, which is the first time in the world to apply this technology to production vehicles.

As a field that Xiaomi is good at, the intelligent cockpit is also the last link of its strategy of "people and cars are all ecological". After 13 years of exploration, the Xiaomi 澎湃 OS developed in 7 years is highly anticipated for the first time. Based on Xiaomi 澎湃 OS, Xiaomi has built a unified visual interaction system, realizing a comprehensive sharing ecosystem from software to hardware. Through a series of bottom reconstruction such as intelligent cockpit, Xiaomi has laid a solid foundation for the evolution of cars.

Xiaomi’s intelligent cockpit adopts a "people-centered" interactive architecture, and is equipped with a 16.1-inch 3K ultra-clear central control panel, a 56-inch oversized HUD head-up display, a 7.1-inch flip instrument panel, and Xiaomi Pad, which can realize five-screen linkage. At the same time, in order to support the silky experience of the intelligent cockpit, Qualcomm Snapdragon 8295 cockpit chip is equipped.

Ecology is the key word of Xiaomi cockpit system. The intelligent cockpit has a strong application ecology, and the Xiaomi tablet application ecology can seamlessly get on the bus. At the same time, the mobile phone application Pin can be applied to the car, and the native application of the car can be changed in seconds. In addition, the Xiaomi cockpit system supports hardware ecological boarding, including the Mijia ecological non-inductive boarding, the central control large screen can be expanded, the center console can be expanded, and the seat back can be expanded.

Xiaomi also opened a unified standardized interface and enriched standard protocols, creating the strongest exclusive CarIoT ecosystem. The built-in CarIoT docking station supports the changeable access of a series of devices, including smart fragrance. Four groups of Pin point power supply communication design can expand physical keys. In order to meet the needs of Apple users, Xiaomi fully supports wireless CarPlay car, and provides exclusive accessories and exclusive applications for iPad on the rear expansion screen.

When it is about to close in 2023 and friends are fighting for the high-end smart electric market of 400,000 and above, Xiaomi Automobile will release Xiaomi SU7 real car with a vision. Lei Jun said that the automobile industry has been more than 100 years, and there is no shortcut to the track for a hundred years. Xiaomi decided to invest ten times, start with the underlying core technology, seriously build a good car, and through 15 to 20 years of efforts, become the top five automobile manufacturers in the world, and strive for the all-round rise of China’s automobile industry.

However, it is conceivable that when Xiaomi enters the automobile market, the challenges it faces are greater than those of the previous new car-making forces, and the competition in each segment of the track can be called bloody rain. In 2024, the price war is expected to continue in the industry. Therefore, when Xiaomi comes, it is bound to face the quagmire of price scuffle, and the longer-term problem for Xiaomi is, where is the market position? (Proofreading/Zhu Zhilei)

Original Wang Yingli Kuaiwan Thinking

Tips: This article is about 3,620 words, and it takes 10 minutes to burn your brain. Wang Yingli, a journalist who plays chopsticks, sent it in Beijing.

Carpooling, maps, group buying, take-away, e-commerce, chatting, learning, games, music, reading, payment … Any new thing, if it can become the living habit of most people, will create a new platform opportunity.

Whether the catering and catering economy can become new platform opportunities depends on the flow, irreplaceable demand, capital operation and liquidity, etc. From the perspective of applet and App, the sub-category application did have corresponding platform construction earlier.

Previously, in the article "",some fans left a message that the economy will probably deteriorate in the end.

In fact, from the perspective of apps such as partners and rice friends, they have indeed become chat and dating software in the name of (rice) partners.

Chopsticks Playing Thinking (www.kwthink.cn) This article analyzes whether the (rice) partner can become a platform opportunity, but also needs to consider the practical problems. Why does the (rice) partner App deteriorate in the end?

Why do young people need partners?

Tik Tok, Xiaohongshu, Weibo and other platforms have millions and tens of millions of traffic about the content and topics of the partner, and the highest even reaches tens of billions of broadcasts. Young people’s main demand for partners is diet, and rice partners are the most common combination. However, no matter whether they are qualified partners or normal modern people, anyone’s demand is not limited to eating, except diet, travel, script killing, swimming, fitness, reading, and even fishing at work, it can be said that everything can be built.

Don’t think that it’s just young people who are keen on taking partners. According to the 2023 Social Research Report on Taking Partners, the number one job is civil servants, as well as retired people and students at school. Taking partners is not only for young people, but also for office workers and silver-haired people.

Interestingly, the report data shows that women need partners more than men, and it can even be said that partners are dominated by women’s economy.

The author has previously gone deep into the rice partner group and experienced four facts:

1) Partners are not only single people, but also couples and married people have additional needs, such as attending multi-person dinners and script killings.

2) Partner is not only a hobby to push, but some people look for partners just for curiosity or to pass the time.

3), partners are not to make friends, some partners are to have no human burden when having fun, and in group chat, the habit of not adding is set for most partners. For example, some couples traveled by car together for seven days, and when they came back, they not only didn’t know each other’s names (communicated by their net names), but even didn’t add WeChat (had group chats), focusing on a chance meeting, but the origin was together and the fate was separated.

4) You don’t have to meet each other. It’s also a sub-category game to supervise each other’s fitness and eating in the group.

From a realistic point of view, the partners’ interests are very strange. Some of them ask each other for self-study, walk the dog, stay in a daze, Pinduoduo cut a knife, or a few introverted people go out to walk in the street together. Even many couples have half-price meals and second cups. The partners only talk about companionship and AA system, and don’t talk about feelings at all.

Judging from the Baidu index chart, contemporary people’s demand for activities is stronger than that for parties and socializing, and the index of parties and activities has been rising for a long time (just to play for fun, not to play for socializing). For the behavior of partners, it emphasizes activities, but it is also related to parties and socializing.

Hidden above the activities is the great boredom and loneliness of contemporary people. Interestingly, contemporary people have no time to be sad. They prefer happiness. How can they pursue happiness? It seems that making friends is a broad solution. From this point of view, it is not surprising that some subclassing apps will become dating software.

Judging from the deteriorated sub-category App, if it is put into the social field, it is not cost-effective. Obviously, it is a new demand, but it must be close to a broken Red Sea.

Dating apps can’t solve the needs of partners.

Most dating software is actually feminine logic. In the conventional communication relationship, there is only one payer, which is contrary to the logic of partner AA. In other words, if we return to the traditional logic of making friends, the partner relationship will not exist.

In the previous article about the partner, some fans pointed out that the landing of the partner is actually that the active payer stops playing and returns to please himself from pleasing others. Not only men, but also women don’t like the traditional relationship. The traditional relationship is that whoever initiates pays the bill. If it is a high-quality relationship, rushing to settle the bill at checkout will also make the sponsors feel indebted, while if they are fair-weather friends, it will hurt their wallets too much.

Based on the dissatisfaction with the traditional relationship, this is the friendship between children. Everyone doesn’t need to invest in feelings, just enjoy the activity itself, and AA is enough when checking out. Everyone doesn’t care about each other and doesn’t owe anyone.

In dating software, it becomes: I pursue you, you accompany me, and I pay for your company. Reality has also proved that this kind of communication relationship can’t actually solve the spiritual emptiness and loneliness of contemporary people. Contemporary people have turned from emotional bondage to short and ruthless trading needs, returning to the basics of activities, playing together, and then paying their own bills and returning to their homes for happiness.

The original intention of the partner is not only to solve the financial problem, but also to lift the human bond. In the survey, the partner’s needs include helping Pinduoduo cut a knife, and also collecting orders and doing tasks. However, for such needs, most acquaintances will feel that the other party does not respect themselves. If they are partners, there is no such psychological burden at all. The partners of migrant workers also carry the burden on each other, fish together, skip work together, etc. Acquaintances will only refuse and dissuade them, and only partners will accompany them and do not need to return.

From this point of view, the friendship between children and traditional friends is almost a completely different track. What is needed to build a sub-category App is anti-traditional social gameplay, and all social apps can’t keep the real children.

Why can’t I do a subclass App?

The partner has no feelings and does not rely on his face.

There is such a case. In a boarding group, a boarding friend asked for a photo of the boarding partner before going out for a drink, and was finally kicked out of the group by the group owner, because such people need a group of friends, not a boarding group.

On WeChat, Julang creatively developed the "nearby partner" applet, ranging from rice partner, travel partner, street vendor to movie partner. The applet is also divided into Beijing partner, Inner Mongolia partner and Guangdong partner by region, among which game partner, travel partner and dinner partner are the most common, and the reading of a single message is around 5,000-20,000, but it may be too scattered and other reasons.

Perhaps it is true that the traffic on the sub-platform is insufficient. Some apps that were also serious about making partners earlier have transformed to make friends. At this point, the fact is probably that they have given up the business of building sub-category apps.

Judging from the total annihilation of App applications and the desolation of small programs, the demand for partners may not really support a single platform.

The rise and fall of economic behavior actually depends on the change of economic value, and perhaps the fact is that it is difficult to realize the positive realization of the economy.

1) Demand satisfaction is complicated, and ruthlessness is universal.

The partner’s age span is relatively large. From the post-80s to the post-00s, some people are old and naughty, and some are young and mature, such as reading partners to form a reading club. The sources of such channels include Douban, Little Red Book, Weibo, Tik Tok and acquaintances. The needs of the partners are precise and ruthless. After investigation, many partners will immediately uninstall the Douban App after they find an organization in Douban, including the 50-year-old uncle who is looking for a fishing partner in Xiaohongshu. As long as he enters the fishing group, the uncle will change hands with Xiaohongshu. It is an unloading.

Young people will also find partners from digital apps such as Cool ‘an. It is normal that cool friends can’t find people for ten days after they pay attention. The friendship of the people in the new era is that everyone doesn’t invest their feelings in it, and their interests come online. Bye-bye.

2) The commercial dilemma that cannot be ignored

Tik Tok, Weibo, Xiaohongshu, Douban, Kuan, WeChat and other platforms are all faintly visible. It is really difficult to make money from the partner.

Even if it is a group purchase, people used to buy coupons from platforms such as Tik Tok, Word of Mouth, Public Comment, Meituan, etc. In the past, partners found that there were almost no good things in the packages of merchants, which made their consumption tendency basically go to the store, which was beneficial to the entity business but not to the platform.

Some partners have also found that the prices of group purchase packages on many platforms are the same as the actual prices of stores, which also leads customers to get used to paying in stores. I don’t know if this is a cautious move or a helpless move (generally beneficial to businesses).

It seems that the traffic of the partner is just a formality. If the platform wants to make money on the partner, the past business model is almost completely ineffective.

To realize the value of partners, we must reconstruct our thinking.

Can a partner really fail to do a business? Or, can partners really not bring value to capital or brands? That’s not the case.

1), community reconstruction

Partners can be used by businesses, at least to empower the community.

In the past, the community was coupon thinking, and it was the logic of issuing coupons and asking customers to spend. With the passage of time, most of them have become dead groups. In some couples’ dry meals, the chatting energy of strangers is indeed the most abundant. By changing their thinking, bosses can join the partners’ community and spontaneously form a team to win customers for the brand, which requires neither discounts nor group purchases, and does not need to pay new drainage fees.

Bosses can also help partners launch activities and help partners recruit new partners. These are all ways to realize the flow of partners.

In the brand group, there was always the only brand in the past. For example, all the brands in the group talked about the same brand, which is also the reason why the brand group will eventually be silent. In the chopsticks thinking, bosses can initiate a partner alliance, such as multi-restaurants × swimming and fitness × camping brands × parent-child activities, etc., through multi-brand alliances, which is a way to revitalize traffic and can also form a brand consumption cluster.

2), functional reconstruction

It’s difficult to build a single platform, so it’s probably a good idea to embed the old platform to make the platform functional. For example, the four functions of comments are punching in, taking videos, sending photos and writing comments. In fact, a team function can be added to initiate the platform. When several people meet at the store for dinner, they can pay a deposit first and spend it at the store, which can not only bring new passengers to the store, but also facilitate the communication of the platform.

Compared with rebuilding the sub-platform, embedding the old platform and functionalizing it will be more efficient and practical.

In summary, it can be seen that the sub-category economy is not without economic value and flow play, but now most of them use traditional business models to deal with new play, and the failure of running-in naturally fails to see the value.

As for the partner economy, this article does not discuss and judge it too deeply. Partner is like a new business opportunity rising in Ran Ran, which is not only a new social problem, but also a new demand of social people. Only by paying attention to it can we gain benefits from it.

Original title: "Starting from a partner and then becoming a dating software, can the sub-category economy achieve new opportunities?" 》

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　　On June 9th, the 45th Qilu International Automobile Exhibition and Trade Fair officially opened. Qilu Auto Show, as one of the important exhibitions in the central market, has a strong radiation influence. At this year’s auto show, the Great Wall Gun took two major categories, leisure and fashion business, and three models, 2022 black bullet, off-road gun trailer version and King Kong gun flat-bottomed container version, made a grand debut. Among them, the 2022 black bullet rejuvenation is listed, which is a 1-word scalp card model, and the official guide price is 248,800 yuan.

2022 black bomb goes on the market.

　　In May, the 300,000th vehicle of the Great Wall Gun was officially rolled off the assembly line. From zero to 300,000, the Great Wall Gun took only 2 years and 8 months, and once again demonstrated the "Great Wall Gun Speed", becoming the first high-end pickup truck brand in China to break through 300,000 sets, setting a new industry record.

　　Designed for off-road players, 2022 black bombs were launched.

　　In 2021, Great Wall Gun officially released the "Cannonball Plan", and together with excellent co-creation partners such as Yunliang, Dinghuo and Yuanda Shelby, it built the first co-creation and modification platform of China automobile brand, which is also the first professional, customized, personalized and ultimate user experience platform in China. Black bomb is the first product of this platform incubation. In view of the individual needs of deep cross-country and pan-outdoor players, Great Wall Gun and Yunliang Cross-country jointly developed, and after many revisions and demonstration tests, this "wilderness weapon" was created.

　　At the auto show, the 2022 black bomb was launched. In terms of face value, the 2022 black bullet adopts the all-black body background color, which is only decorated with bright orange, which is very appropriate in the temperament of "low-key is not mediocre, high-profile is not unassuming".

2022 Black Bomb

　　What is even more surprising is that the 2022 black bullet chassis has been newly developed and upgraded, with stronger resistance, lighter weight, faster chassis response and worry-free handling. The whole vehicle is also equipped with professional K-MAN shock absorption and standard Bailuchi KO2 tires, which not only provides strong support and rebound suppression, but also enables people to "walk on the ground" in any environment, and can cope with all kinds of road conditions and easily meet various usage scenarios. Off-road hard core equipment is added. Thanks to part-time 4wd system, front and rear axle electronic differential system and WARN winch, the 2022 Black Bomb has a stronger ability to get out of trouble, and it can be easily hold in desert, Gobi, river beach or bog, enjoying the fun of off-road driving. In addition, the original factory comes with 2.5 tons of traction qualification, which can meet all kinds of traction needs and enjoy outdoor life.

2022 Black Bomb

　　The Great Wall Gun, which takes users as the center, will continue to create personalized customized models with upgraded performance, enhanced functions and unlimited expansion of scenes together with major modified brands, so as to meet the needs of pickup players and lead the development of pickup culture in China.

　　Full scene pickup truck life Great Wall gun whole car layout trailer version

　　As the pioneer of new pickup truck category, the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun insists on category innovation and makes full efforts to take advantage of leisure and fashion business. Take the leisure category, and strive to meet the diversified and personalized needs of users, improve the quality of life of users around the world, and empower the pickup culture to develop upwards.

　　At the auto show, as an all-terrain mass production off-road pickup truck — — The trailer version of the Great Wall gun off-road pickup truck is particularly eye-catching. In order to meet the diversified needs of users, at present, the whole car system of Great Wall Gun has been equipped with trailer models. The off-road gun trailer version is naturally powerful, with C6 driving towing qualification, equipped with 2.5 tons of towing qualification, a trailer with a reserved power outlet and a rear towing device, which can create infinitely expanding towing use scenarios, including towing motorcycles, Luya boats, RVs, motorboats, etc., which perfectly adapts to the whole scene of pickup truck life and allows users to enjoy the charm of pickup truck culture.

Great wall gun off-road pickup trailer

　　Empowering thousands of industries to create a car with people’s livelihood value.

　　Great Wall Gun’s fashion and commercial products focus on building compact and medium-sized pickup trucks, and are committed to building a car of value and people’s livelihood for thousands of industries, helping users to have good business and a better life. King Kong Gun, which is positioned as a fashionable commercial pickup truck, is another global product of Great Wall Gun’s category innovation.

King kong cannon

　　King Kong Cannon has three kinds of containers to choose from: standard box, long box and flat bottom. No matter what "goods" they are, they can give you the right choice. In particular, the flat-bottomed container is "value-for-money, economical and fashionable". The horizontal inclination angle of the container is smaller than that of competing products, the rear of the container is not tilted, and the car posture is good; 1.82m ultra-long flat container, leading the same level, the effective loading of flat container is increased by 50%, and the square boxes and drums are placed casually. King Kong cannon also has a small turning diameter, which can easily cope with narrow road conditions and turn around and turn. Intimate container lighting, caring for everyone who races against the clock.

　　King Kong Cannon is a high-value model based on the needs of users in the era of industrial interconnection. It is tempered to be rigid and has the quality of King Kong. It pays tribute to the strugglers in the new era with hard-core strength, empowers thousands of industries, expands new formats and innovates business together.

　　At this year’s auto show, the Great Wall Gun also shared its understanding of the "climber spirit": the climber spirit is the spirit of pursuing dreams, and the Great Wall Gun has changed the commercial characteristics of pickup trucks, endowed them with the characteristics of riding, created a full-scene pickup truck life, and made pickup trucks have culture; Climbers need to challenge themselves mentally. Above 300,000, the Great Wall Gun will climb to a higher goal. The climber’s spirit needs cooperation and co-creation. The Artillery League Cheyouhui has 31 provincial teams, 800,000 fans of the Great Wall Gun APP and six pickup colleges. The Great Wall Gun has built a full-scale pickup truck life by co-creating, co-building and sharing with users, helping the diversified development of pickup trucks.

Measure Everest

　　Great Wall pickup truck has been the first in domestic sales and the first in export for 24 consecutive years. Ride the wind and waves, be steady and far-reaching. Standing on a new starting point of 300,000 units, Great Wall Gun will continue to exert its efforts in category innovation and user co-creation, write a new chapter in category innovation, practice the concept of global user co-creation and deepen global development. (Photo courtesy of the Great Wall pickup)

General Office of the State Council on Printing and Distributing New Energy Automobile Industry

Notice of Development Plan (2021-2035)

No.39 [2020] of the State Council

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

"New Energy Automobile Industry Development Plan (2021-2035)" has been approved by the State Council and is hereby issued to you, please implement it carefully.

the General Office of the State Council

October 20, 2020

(This piece is publicly released)

New Energy Automobile Industry Development Plan (2021-2035)

Developing new energy vehicles is the only way for China to move from a big automobile country to a strong automobile country, and it is a strategic measure to cope with climate change and promote green development. Since the State Council released the Development Plan of Energy Saving and New Energy Automobile Industry (2012-2020) in 2012, China has adhered to the strategic orientation of pure electric drive, and the development of new energy automobile industry has made great achievements, becoming one of the important forces in the development and transformation of the world automobile industry. At the same time, the development of new energy vehicles in China is also facing some problems, such as weak core technology innovation ability, imperfect quality assurance system, lagging infrastructure construction, imperfect industrial ecology and increasing market competition. This plan is formulated to promote the high-quality development of the new energy automobile industry and accelerate the construction of a powerful automobile country.

Chapter I Development Trend

Section 1 New energy vehicles inject new kinetic energy into world economic development

At present, a new round of global scientific and technological revolution and industrial transformation are developing vigorously, and the integration of automobile and related technologies in energy, transportation, information and communication is accelerating. Electrification, networking and intelligence have become the development trend and trend of the automobile industry. New energy vehicles integrate new energy, new materials, Internet, big data, artificial intelligence and other revolutionary technologies, and promote the transformation of vehicles from simple means of transportation to mobile intelligent terminals, energy storage units and digital spaces, promote the transformation and upgrading of energy, transportation, information and communication infrastructure, and promote the optimization of energy consumption structure, the improvement of transportation system and the intelligent level of urban operation, which is of great significance to building a clean and beautiful world and a community of human destiny. In recent years, the world’s major automobile countries have strengthened their strategic planning and policy support, and multinational automobile companies have increased their investment in research and development and improved their industrial layout. New energy vehicles have become the main direction of the transformation and development of the global automobile industry and an important engine for promoting the sustained growth of the world economy.

Section 2 China’s new energy vehicles have entered a new stage of accelerated development

The automobile product form, transportation mode, energy consumption structure and social operation mode are undergoing profound changes, which provide unprecedented development opportunities for the new energy automobile industry. After years of continuous efforts, the technical level of China’s new energy automobile industry has been significantly improved, the industrial system has been improved day by day, and the competitiveness of enterprises has been greatly enhanced. Since 2015, the production, sales and ownership have ranked first in the world for five consecutive years, and the industry has entered a new stage of overlapping, convergence and development. We must seize the strategic opportunity, consolidate the good momentum, give full play to the advantages in the fields of infrastructure, information and communication, continuously enhance the core competitiveness of the industry, and promote the high-quality and sustainable development of the new energy automobile industry.

In the third quarter, integration and opening up have become the new characteristics of the development of new energy vehicles.

With the overall transformation of automobile power source, production and operation mode and consumption and use mode, the ecology of new energy automobile industry is gradually evolving from the "chain relationship" among parts, vehicle R&D, production and marketing service enterprises to the "network ecology" involving multi-subjects in automobile, energy, transportation, information and communication. Mutual empowerment and coordinated development have become the inherent needs of the development of various market players. Cross-industry and cross-field integration and innovation and more open and inclusive international cooperation have become the characteristics of the new energy automobile industry development, which greatly enhanced the industrial development momentum, stimulated market vitality and promoted the formation of a new industrial development pattern of mutual integration, symbiosis and win-win cooperation.

第二章　总体部署

第一节　总体思路

以习近平新时代中国特色社会主义思想为指引，坚持创新、协调、绿色、开放、共享的发展理念，以深化供给侧结构性改革为主线，坚持电动化、网联化、智能化发展方向，深入实施发展新能源汽车国家战略，以融合创新为重点，突破关键核心技术，提升产业基础能力，构建新型产业生态，完善基础设施体系，优化产业发展环境，推动我国新能源汽车产业高质量可持续发展，加快建设汽车强国。

第二节　基本原则

市场主导。充分发挥市场在资源配置中的决定性作用，强化企业在技术路线选择、生产服务体系建设等方面的主体地位；更好发挥政府在战略规划引导、标准法规制定、质量安全监管、市场秩序维护、绿色消费引导等方面作用，为产业发展营造良好环境。

Driven by innovation.In-depth implementation of the innovation-driven development strategy, the establishment of enterprise-oriented, market-oriented and Industry-University-Research-coordinated technological innovation system, improve the institutional environment for encouraging and protecting innovation, encourage the parallel development of various technological routes, support all kinds of entities to work together to overcome key core technologies, increase the innovation of business models, and form a new industrial innovation ecology.

Coordinated advancement.We will improve the coordination and promotion mechanism of horizontal cooperation and vertical penetration, promote the deep integration of new energy vehicles with energy, transportation and information communication, and make overall plans to promote technology research and development, standard formulation, popularization and application and infrastructure construction, so as to turn the super-large-scale market advantage into industrial advantage.

Open development.Practice the cooperative concept of openness, mutual benefit and win-win, expand high-level opening to the outside world, and promote reform, development and innovation through opening up; Adhere to the combination of "bringing in" and "going out", strengthen international cooperation, actively participate in international competition, cultivate new advantages in the new energy automobile industry, and deeply integrate into the global industrial chain and value chain system.

Section III Development Vision

By 2025, the competitiveness of China’s new energy vehicle market will be significantly enhanced, and major breakthroughs will be made in key technologies such as power batteries, drive motors and vehicle operating systems, and the safety level will be comprehensively improved. The average power consumption of new cars for pure electric passenger cars has dropped to 12.0 kWh/100 km, and the sales volume of new energy vehicles has reached about 20% of the total sales volume of new cars. Highly self-driving cars have been commercialized in limited areas and specific scenes, and the convenience of charging and replacing electricity services has been significantly improved.

After 15 years of continuous efforts, the core technology of new energy vehicles in China has reached the international advanced level, and the quality brands have strong international competitiveness. Pure electric vehicles have become the mainstream of newly sold vehicles, vehicles in public areas are fully electrified, fuel cell vehicles are commercialized, highly self-driving vehicles are applied on a large scale, the charging and replacing service network is convenient and efficient, and the construction of hydrogen fuel supply system is steadily promoted, effectively promoting energy conservation, drainage reduction and improvement of social operation efficiency.

Chapter III Improving the Ability of Technological Innovation

Section 1 Deepening the R&D Layout of "Three Verticals and Three Horizons"

Strengthen the innovation of vehicle integration technology.With pure electric vehicles, plug-in hybrid vehicles (including extended range vehicles) and fuel cell vehicles as "three verticals", the whole vehicle technology innovation chain is laid out. Research and develop a new generation of modular high-performance vehicle platform, tackle the integrated design of pure electric vehicle chassis and multi-energy power system integration technology, break through common energy-saving technologies such as intelligent energy management and control, lightweight and low friction, improve the safety technology level of battery management, charging connection and structural design, and improve the comprehensive performance of new energy vehicles.

Improve the industrial basic ability.Taking power battery and management system, drive motor and power electronics, networking and intelligent technology as "three horizontals", the technical supply system of key components is constructed. We will tackle key technical problems of advanced modular power batteries and fuel cell systems, explore solutions for a new generation of vehicle motor drive systems, strengthen the development of key components and systems of intelligent networked vehicles, break through bottlenecks such as basic platform technology for computing and control and supporting technology for hydrogen fuel cell vehicles, and enhance research and development capabilities such as basic key technologies, advanced basic processes, basic core components and key basic materials.

Section II Accelerating the Construction of Common Technology Innovation Platform

Establish and improve the joint research and development mechanism of leading enterprises, state key laboratories and national manufacturing innovation centers, focus on shortcomings and weaknesses such as core processes, special materials, key components and manufacturing equipment, actively explore from different technical paths, and improve the supply capacity of key common technologies. Guide cross-disciplinary cooperation in automobile, energy, transportation, information communication, etc., establish an innovative platform for the integration of new energy vehicles, smart energy and intelligent transportation for future travel, jointly tackle basic cross-cutting key technologies, and enhance the integration and innovation capabilities of new energy vehicles and related industries.

Section III Enhancing the Public Service Capability of the Industry

Relying on industry associations, innovation centers and other institutions to promote the co-construction and sharing of various innovative service platforms, and improve the support capabilities of public services such as technology transfer, information services, personnel training, project financing, and international exchanges. The application of virtual reality, big data, artificial intelligence and other technologies, the establishment of automotive electrification, networking, intelligent virtual simulation and test verification platform, improve the measurement test, performance evaluation and testing certification capabilities of the vehicle and key components.

Chapter IV Building a New Industrial Ecology

Section 1 Supporting the Development of Eco-oriented Enterprises

Encourage enterprises in the fields of new energy vehicles, energy, transportation, information and communication to cooperate across borders, focus on diversified production and application needs, and build an eco-leading enterprise covering key links in the industrial chain such as solutions, R&D and production, use guarantee and operation services through open cooperation and benefit sharing. In areas with good industrial foundation and concentrated innovation elements, leading enterprises should play a leading role, cultivate a number of new energy automobile industrial clusters with international influence and competitiveness, and promote the modernization level of industrial chain.

Section 2 Promoting the Innovative Application of Key Systems

Accelerate the development and application of vehicle operating system.Guided by the demand of vehicle enterprises, we will play the role of leading enterprises, national manufacturing innovation center and other innovation platforms, adhere to the coordinated research of software and hardware, and focus on the development of vehicle operating systems. Around the vehicle operating system, the development and application ecology of deep cooperation between market players in the fields of vehicle, key components, basic data and software will be built. Through rapid product iteration, the scale of users will be expanded and the industrial application of vehicle operating system will be accelerated.

Promote the development of the full value chain of power batteries.Encourage enterprises to improve the support capacity of key resources such as lithium, nickel, cobalt and platinum. Establish and improve the modular standard system of power batteries, accelerate the breakthrough of key manufacturing equipment, and improve the process level and production efficiency. Improve the recycling system of power battery recycling, cascade utilization and recycling, and encourage the co-construction and sharing of recycling channels. Establish and improve the management system of transportation, storage, maintenance, safety inspection, retirement and recycling of power batteries, and strengthen the supervision of the whole life cycle.

The third quarter to improve the level of intelligent manufacturing

Promote the in-depth application of intelligent technology in key links such as R&D and design, manufacturing, warehousing and logistics, operation and management, and after-sales service of new energy vehicles. Accelerate the development and integration of core industrial software such as simulation, management and control of intelligent manufacturing of new energy vehicles, and carry out application demonstrations of intelligent factories and digital workshops. Accelerate the popularization and application of the product lifecycle collaborative management system, support the construction of an integrated demonstration platform for design, manufacturing and service, and improve the intelligent level of the whole industrial chain of new energy vehicles.

Section IV Strengthening Quality and Safety Assurance

Promote the construction of quality brands.Carry out actions to improve the quality of new energy vehicle products, guide enterprises to strengthen the development and application of reliability technologies in the whole process of design, manufacturing, testing and verification, make full use of advanced technologies such as the Internet, big data and blockchain, and improve the quality control and traceability mechanism of products throughout their life cycle. Guide enterprises to strengthen brand development strategy and strengthen brand building with the focus on improving quality and service level.

Improve the security system.Implement a safe production mechanism that combines corporate responsibility, government supervision, industry self-discipline and social supervision. Strengthen the main responsibility of enterprises for product safety, implement the extended producer responsibility system, and strengthen the quality and safety management, safety status monitoring and maintenance inspection of key systems such as vehicle, power battery and electronic control. We will improve the safety standards and laws and regulations for new energy vehicles, such as complete vehicles, spare parts, maintenance and testing, charging and replacing electricity, and strengthen the supervision and management of production safety and the safety recall management of new energy vehicles. Encourage industry organizations to strengthen technical exchanges, sort out and sum up experience, and guide enterprises to continuously improve their safety level.

Chapter V Promoting Industrial Integration and Development

Section 1 Promoting the Integration of New Energy Vehicles and Energy

Strengthen the energy interaction between new energy vehicles and power grid (V2G).Strengthen the research of high cycle life power battery technology and promote the application of low power DC technology. Encourage local governments to carry out V2G demonstration applications, coordinate the demand for charging and discharging of new energy vehicles and power dispatching, and comprehensively apply policies such as peak-valley electricity price and preferential charging of new energy vehicles to realize efficient energy interaction between new energy vehicles and the power grid, reduce the electricity cost of new energy vehicles, and improve the response capabilities of power grid such as peak-shaving and frequency modulation, and safety emergency.

Promote efficient cooperation between new energy vehicles and renewable energy.Promote the information sharing and integration of new energy vehicles with meteorological and renewable energy power forecasting systems, coordinate the coordinated scheduling of energy utilization of new energy vehicles with wind power generation and photovoltaic power generation, and increase the proportion of renewable energy applications. Encourage the construction of "optical storage charging and discharging" (distributed photovoltaic power generation-energy storage system-charging and discharging) multifunctional integrated station. Support qualified areas to carry out commercial demonstration operation of fuel cell vehicles.

Section II Promoting the Integration of New Energy Vehicles and Transportation

Develop integrated smart travel services.Accelerate the construction of a new intelligent traffic control system covering front-end information collection, edge distributed computing and cloud collaborative control. Accelerate the application of new energy vehicles in time-sharing leasing, urban public transport, taxis, venue vehicles and other fields, and optimize the use environment of new energy vehicles in public services. Guide automobile production enterprises and travel service enterprises to build a "one-stop" service platform, and promote the development and application of parking service technology.

Constructing intelligent green logistics transportation system.Promote the application of new energy vehicles in urban distribution, port operations and other fields, and facilitate the passage of new energy trucks. Develop "internet plus" efficient logistics, innovate smart logistics operation mode, promote the application of new modes such as network freight and trailer sharing, and create a new format of safe and efficient logistics and transportation services.

Section III Promoting the Integration and Development of New Energy Vehicles and Information Communication

Promote the efficient collaboration of "people-vehicles-roads-clouds" with data as the link.Based on the information of automobile perception, traffic control and urban management, a multi-layer data fusion and computing platform of "people-vehicles-roads-clouds" will be built, and demonstration applications of specific scenes, regions and roads will be carried out to promote the innovation of new energy vehicles and information communication integration application services.

Create a network security system.Improve the network security management system of new energy vehicles, build a unified vehicle identity authentication and security trust system, promote the in-depth application of cryptographic technology, strengthen the safety detection of vehicle information systems, service platforms and key electronic components, strengthen the data classification and compliance application management of new energy vehicles, improve the risk assessment, early warning monitoring and emergency response mechanisms, and ensure the information security of "vehicle end-transmission pipeline network-cloud".

Section IV Strengthening Standard Docking and Data Sharing

Establish a comprehensive standard system for the integration and development of new energy vehicles and related industries, and clarify the technical interface standards such as vehicle operating system, vehicle basic map, vehicle pile information sharing, and cloud control basic platform. Establish a comprehensive big data platform across industries and fields to promote the co-construction, sharing and interconnection of all kinds of data.

Chapter VI Perfecting the Infrastructure System

Section 1 vigorously promote the construction of charging and replacing network

Accelerate the construction of infrastructure for charging and replacing electricity.Scientifically arrange the charging and replacing infrastructure, and strengthen the overall coordination with urban and rural construction planning, power grid planning, property management and urban parking. Relying on "internet plus" smart energy, improve the level of intelligence, actively promote the charging service mode in residential areas, accelerate the formation of highways and urban and rural public charging networks with moderate lead, fast charging and slow charging, encourage the application of power exchange mode, strengthen the research and development of new charging technologies such as intelligent and orderly charging, high-power charging and wireless charging, and improve the convenience of charging and product reliability.

Improve the service level of charging infrastructure.Guide enterprises to jointly establish a charging facility operation service platform to realize interconnection, information sharing and unified settlement. Strengthen the research and development of technologies such as safety monitoring and early warning of charging equipment and distribution system, standardize the use of electromagnetic spectrum of wireless charging facilities, improve the safety, consistency and reliability of charging facilities, and improve the level of service guarantee.

Encourage business model innovation.Combined with the renovation of old residential areas, urban renewal and other work, we will guide many parties to jointly carry out the construction and operation of charging facilities, and support the development of cooperation modes such as multi-vehicle and one pile in residential areas and sharing of adjacent parking spaces. Encourage the combination of charging stations and commercial real estate, build integrated parking and charging service facilities, enhance the charging service capacity of public places, and expand value-added services. Improve the insurance system of charging facilities to reduce the risks of enterprise operation and user use.

Section 2 Coordinating and Promoting the Construction of Intelligent Road Network Facilities

Promote the construction of a new generation of wireless communication network, and accelerate the formulation and technical upgrade of wireless communication (C-V2X) standards between vehicles and other devices outside the vehicle based on cellular communication technology. Promote the digital transformation and upgrading of road infrastructure such as traffic signs, strengthen the intelligent interconnection between traffic lights, traffic signs and markings, communication facilities, intelligent roadside equipment and vehicle-mounted terminals, and promote the formulation of relevant standards and the construction of management platforms for the intelligent construction and transformation of urban road infrastructure. Accelerate the construction of differential base stations and promote the application of satellite navigation systems such as Beidou in the field of high-precision positioning.

Section III Promoting the Construction of Hydrogen Fuel Supply System in an Orderly Way

Improve the economy of hydrogen fuel storage and transportation.According to local conditions, we will develop the application of industrial by-product hydrogen and renewable energy to make hydrogen, and accelerate the industrialization of advanced and applicable hydrogen storage materials. Carry out demonstration and application of various storage and transportation technologies such as high-pressure gas, deep cold gas, low-temperature liquid and solid, explore the construction of hydrogen fuel transportation pipelines, and gradually reduce the storage and transportation costs of hydrogen fuel. Improve the standard system of hydrogen fuel production, storage, transportation and filling. Strengthen the research on hydrogen fuel safety and strengthen the safety supervision of the whole chain.

Promote the construction of hydrogenation infrastructure.Establish and improve the management norms of hydrogenation infrastructure. Guide enterprises to rationally arrange hydrogenation infrastructure according to hydrogen fuel supply and consumption demand, and improve the level of safe operation. Support the use of existing sites and facilities to carry out comprehensive supply services of oil, gas, hydrogen and electricity.

Chapter VII Deepening Open Cooperation

Section 1 Expanding Opening-up, Exchanges and Cooperation

Strengthen the docking with the internationally accepted economic and trade rules, fully implement the pre-entry national treatment plus negative list management system, treat the main players in the new energy market equally, and build a market-oriented, legal and international business environment. Give play to the role of multi-bilateral cooperation mechanism and high-level dialogue mechanism, and support domestic and foreign enterprises, research institutes and industry institutions to carry out exchanges and cooperation in R&D and design, trade and investment, infrastructure, technical standards and personnel training. Actively participate in the formulation of international rules and standards, promote the formation of an open, transparent and inclusive international market environment for new energy vehicles, create a new platform for international cooperation, and add new impetus to common development.

Section II Accelerating Integration into Global Value Chains

Guide enterprises to formulate international development strategies, constantly improve their international competitiveness, increase the intensity of international market development, and promote industrial cooperation to extend from manufacturing links to technology research and development, marketing and other whole chains. Encourage enterprises to make full use of domestic and foreign funds and establish an international consumer credit system. Support enterprises to establish an international marketing service network and build overseas storage and after-sales service centers and other service platforms in key markets. Improve the service guarantee system such as legal consultation, testing and certification, and personnel training, guide enterprises to standardize overseas business practices, and improve compliance management.

Chapter VIII Safeguard Measures

Section 1 Deepening the Reform of Industry Management

We will further promote the "streamline administration, delegate power, strengthen regulation and improve services" reform, further relax market access, implement inclusive and prudent supervision, and promote the healthy and orderly development of new formats and models. We will improve the parallel management measures for the average fuel consumption of enterprises and the points of new energy vehicles, effectively undertake financial subsidy policies, and study and establish a linkage mechanism with the carbon trading market. Strengthen post-event supervision, consolidate local main responsibility, and curb chaos such as blindly launching new energy vehicle manufacturing projects. Promote the improvement of laws and regulations related to the production and management of road motor vehicles, establish and improve the exit mechanism of zombie enterprises, strengthen the supervision and inspection of the maintenance of enterprise access conditions, and promote the survival of the fittest. Give full play to the role of the market mechanism, support the merger and reorganization of advantageous enterprises, become bigger and stronger, and further improve industrial concentration.

Section 2 Improve the system of policies and regulations

Implement preferential tax policies related to new energy vehicles and optimize classified traffic management and financial services. Promote the scientific layout of infrastructure such as charging and replacing electricity and hydrogenation, speed up construction, and give financial support to the construction of charging piles as public facilities. Break local protection and establish a unified, open and fair market system. Encourage local governments to increase support for vehicle operations in public services, shared travel and other fields, and give preferential policies such as parking and charging for new energy vehicles. From 2021, the proportion of new energy vehicles in public areas such as public transportation, rental, logistics and distribution will be no less than 80% in the national ecological civilization experimental zone and key areas for air pollution prevention and control. Formulate specific measures to incorporate R&D investment in new energy vehicles into the assessment system of state-owned enterprises. Accelerate the improvement of policies and regulations such as road traffic, accident liability and data use that meet the development requirements of intelligent networked vehicles. Accelerate the legislation on the recycling of power batteries.

Section III Strengthening the Construction of Talent Team

Accelerate the establishment of a talent training mechanism to meet the needs of the integration and development of new energy vehicles and related industries, compile a catalogue of talents in short supply in the industry, optimize the discipline layout in the fields of automotive electrification, networking and intelligence, and guide universities, research institutes and enterprises to increase the introduction and training of international talents. Carry forward the entrepreneurial spirit and craftsman spirit, establish a positive incentive orientation, and implement diversified incentive measures such as equity and options.

Section IV Strengthening Intellectual Property Protection

We will further implement the national intellectual property strategy and encourage researchers to develop high-value core intellectual property achievements in the field of new energy vehicles. Strictly implement the intellectual property protection system and strengthen the enforcement of infringement. We will build an intellectual property operation service system for new energy vehicles, strengthen the construction of a patent application transformation platform, and establish a mutually beneficial sharing and win-win cooperation patent operation model.

Section 5 Strengthening organizational coordination

Give full play to the role of the inter-ministerial joint meeting system and local coordination mechanism for the development of energy-saving and new energy vehicle industries, strengthen departmental coordination and linkage, formulate annual work plans and departmental task division, strengthen the overall planning of new energy vehicles and energy, transportation, information and communication industries in terms of policy planning, standards and regulations, and pay close attention to the major tasks and key tasks determined by the plan. All relevant departments should focus on the planning objectives and tasks, and formulate their work plans and supporting policies and measures according to the division of functions. All regions should earnestly implement it in light of local conditions, optimize the industrial layout, and avoid redundant construction. Industry organizations should give full play to the role of a bridge between enterprises and the government, and coordinate the establishment of a cross-border exchange and cooperation platform for the industry. The Ministry of Industry and Information Technology shall, jointly with relevant departments, conduct in-depth investigation and study, strengthen follow-up guidance, and promote the smooth implementation of the plan.

On October 26th, at the Xiaomi new product launch conference, Xiaomi 14 Pro was officially released in the long-awaited event. The performance, image and quality of congruent-depth micro-curved screen, Xiaomi Longjing glass, Leica optical summilux lens and the third-generation Snapdragon 8 mobile platform have been comprehensively upgraded by leaps and bounds, and the comprehensive strength has gone further. The new products have lived up to the expectations of rice noodles and brought the charm of high-end flagship to the extreme.

Outstanding appearance of technological innovation

As the main supplier of glass back cover and metal middle frame of Xiaomi 14 Pro series mobile phones, Bourne Optics has always played an outstanding role, and together with Xiaomi, it has created a high-end flagship machine with amazing face value and extraordinary performance!

Xiaomi 14 Pro has three colors: white, black and rock blue. Bourne Optics exclusively supplies Xiaomi 14 Pro black and rock blue back cover. The black back cover is the first brand-new sandblasting AG process developed and designed by Bourne Optics and Xiaomi. Let the glass backboard keep the silky and delicate touch, at the same time, it has the graininess of frosting, and when it is turned lightly, it reveals a little luster, making each light soft and stable.

The new design concept and new technology require extremely strict parameters. Bourne Optics set up a special project team to tackle the research and development with customers, and conducted analysis and verification for more than two months and rounds, ranging from the whole process design to the accurate 1 second time difference and 1 temperature difference, giving each color a high-definition beauty.

The beauty of science and technology tends to the extreme.

Xiaomi 14 Pro’s unique and innovative technology optimizes the multi-layer stress of the panel, and the four sides and corners are bent in equal depth to form a beautiful arc. Light up the screen and have a borderless vision; Hold it in your hand and bring a cobblestone touch.

Paris nail deco shines with exquisite charm.

The brand-new Leica optical Summilux lens is adopted. The lens module is designed as a rounded rectangle, the top of the metal ring is treated with Paris nail pattern, and the side surface is polished, which is visually unified with the camera module on the back. The middle frame is a right angle without radian, which makes the whole fuselage look more tough and stylish.

Elegant and light design of high strength aluminum alloy metal middle frame

The biggest highlight of Xiaomi 14 Pro this time is the use of high-strength aluminum alloy metal middle frame, and the introduction of high-brightness anodized surface treatment process to make the sense and feel better. As the main supplier of the metal middle frame of Xiaomi 14 Pro mobile phone, Bourne Optics cooperated with Xiaomi team to carve every detail carefully, put forward more than 20 verification schemes, and developed and verified 100 polishing consumables (sponge sand, polishing wheel, polishing wax, polishing skin, polishing liquid and anti-corrosion liquid) for five months, finally locking the current polishing process. With strong R&D and precision manufacturing capabilities to overcome difficulties, every opening of the metal frame is smooth and delicate, and the simple lines perfectly fit the textured back cover, making Xiaomi 14 Pro exquisite and eye-catching.

Join hands to explore more exciting

From 2012 to 2023, Bourne Optics and Xiaomi started in-depth cooperation, established a joint laboratory and created a number of classic products. The successful application of new technologies and processes on Xiaomi 14 Pro at this conference has become another milestone in the cooperation between the two parties. In the future, Bourne Optics will continue to strengthen its independent innovation capability, continue to develop high-tech technologies, and explore more wonderful things together with Xiaomi with exquisite manufacturing technology.

　　[car home Car Information] We have made a separate investigation and analysis on the maintenance prices of conventional cars owned by Mercedes-Benz, BMW and Audi in the first two weeks. Today, we will make a big summary for everyone. Let’s take a look at the maintenance prices of these three brands.

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　　As for the choice of vehicle types, we have chosen two relatively representative vehicles in each of the three basics: medium-sized cars, medium-sized cars and luxury cars. In the field of medium-sized cars, they are Mercedes-Benz C200K and C260, BMW 320i and 325i, and Audi A4L2.0T；; The fields of medium and large vehicles are Mercedes-Benz E200 and E300, BMW 523Li and 530Li, and Audi A6L 2.0T and 2.4. Luxury cars are Mercedes S300 and S600, BMW 730Li and 760Li, and Audi A8L 3.0L and 6.0L, with a total of 17 models.

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Medium-sized cars: Mercedes-Benz C200K, C260, BMW 320i, 325i, Audi A4L2.0T

　　Among the three luxury mid-size cars, the sales volume of Audi A4L has an absolute advantage in this class, and the 2.0T model is the best-selling displacement among them, while the 1.8T and 3.2L models are neglected. The same situation also appears in BMW 3 Series and mercedes benz c Class cars. The sales of BMW 320i and Mercedes-Benz C200K are good, but at the same time, the market performance of BMW 325i and Mercedes-Benz C260 is ok. Let’s take a look at the maintenance prices of these seven cars.

Maintenance Price List of mercedes benz c Class, BMW 3 Series and Audi A4L (unit: RMB)
	Mercedes C200K	Mercedes-Benz C260	Bmw 320i	Bmw 325i	Audi A4L 2.0T
Minor maintenance: Oil maintenance (Replace the oil filter)	1725	2349	820	1115	860
Major maintenance: Oil maintenance+replace air conditioner filter and air filter.	4119	5077	1429	1768	2035
All prices in the tableIncluding accessories and working hours.
List of engine oil prices in Mercedes-Benz, BMW and Audi 4S stores
run quickly	Designated oil: Jin Mobil No.1 SM 0W-40 Price: 168 yuan/liter.
BMW	Original factory designated oil: Castrol Zun Hu SM 5W-30 Price: 125 yuan/liter Optional oil: Grey Shell SM 5W-40 Price: 125 yuan/liter
Audi	Original factory designated oil: Audi original engine oil 5W-40 SM price 93 yuan/liter. Optional oil: Castrol Zun Hu SM 0W-30 192 yuan/liter
Mercedes benz c Class, BMW 3 Series and Audi A4L three-car manufacturer’s specified maintenance cycle table.
cycle	run quickly		BMW		Audi
Minor maintenance	10,000 kilometers		10,000 kilometers		5,000 kilometers
Major maintenance	30,000 kilometers		30,000 kilometers		15,000 kilometers
Date of Form Collection: July 16th, 2010

"Beijing Benz mercedes benz c Class 2010 C200K Standard"

"BMW Brilliance BMW 3 Series 2010 320i Fashion Model"

"FAW Audi A4L 2010 2.0 TFSI Technology Type"

　　Judging from the price of routine maintenance, compared with Audi A4L and mercedes benz c, BMW 3 Series has obvious advantages in terms of both major maintenance and minor maintenance. The single maintenance price of Audi A4L model is moderate, but the maintenance price of mercedes benz c Class is obviously expensive, which is twice as high as that of BMW 3 Series basically listed.In terms of maintenance cycle, the original factories of Mercedes-Benz and BMW stipulate that 10,000 kilometers should be a minor maintenance and 30,000 kilometers should be a major maintenance, while Audi stipulates that 5,000 kilometers should be a minor maintenance and 15,000 kilometers should be a major maintenance, which is half of that of Mercedes-Benz and BMW. However, under normal circumstances, the staff of Mercedes-Benz and BMW 4S stores will advise the owners to do maintenance at 7000-8000 km, while Audi basically allows the owners to do maintenance at 7000-8000 km. Of course, the specific maintenance cycle will be determined according to the actual use of each car. Therefore, under normal circumstances, the actual maintenance cycle of these three cars is roughly the same.

"The original factory of Mercedes-Benz designated Jin Mobil No.1 SM 0W-40 all over synthetic engine oil"

"BMW original factory designated Castrol to protect SM 5W-30 all over synthetic engine oil"

"Audi original factory designated (Castrol OEM) SM 5W-40 all over synthetic engine oil"

　　In the choice of engine oil, these three luxury brands will naturally not be shabby, and SM-level synthetic engine oil is certain. Among them, the oil designated by Audi and BMW are all Castrol products. Of course, BMW will also provide two kinds of SM-grade all-synthetic engine oil products, namely Grey Shell and Jin Mobil No.1, according to the climate and environment of different 4S stores. As for Mercedes-Benz, there are not so many choices, so we just offer the 0W-40 all over synthetic engine oil. In terms of price, Audi is the cheapest, the unit price is 92 yuan/liter, followed by BMW at 125 yuan/liter, and Mercedes-Benz is relatively expensive at 168 yuan/liter.

　　At the same time, the editor needs to explain something here, about the amount of oil. Mercedes benz c-class cars have a big appetite. As a four-cylinder car, C200K can be said to have a considerable amount of better engine oil of 6L at a time. The oil consumption of V6 engines of C230, 260 and C300 is 8.5L. As a four-cylinder car, BMW 320i needs about 4.5L to change the oil once, and the oil consumption of the straight six engine of 325i model is about 6.5l.. The 2.0T engine oil consumption of Audi A4L is basically the same as that of BMW 320i, ranging from 4.5L to 5.0L..

For more details about the specific maintenance prices of the above seven models, please click the following icon to enter.

Mercedes benz C/E/S level maintenance survey, the minimum maintenance is 1,700 yuan.

Reveal the maintenance price of BMW car! Minimum 820 yuan once.

Small maintenance 860 yuan! Audi A4L/A6L/A8L Maintenance Survey

Medium and large cars: Mercedes-Benz E200, E300, BMW 523Li, 530Li and Audi A6L 2.0T, 2.4.

　　At present, in the field of medium and large-sized cars in China, Audi A6L has a higher dominance than Audi A4L in medium-sized cars. The annual sales of more than 100,000 vehicles are astounding, and the relatively low-end 2.0T and 2.4L models are the main sales products. With the development of domestic market in recent years, BMW 5 Series has also achieved good results. Among them, 523Li is the absolute main product, and 530Li has won the appreciation of some high-end users with its rich configuration and excellent power. As for Mercedes-Benz E-Class, although the market performance is average, we can’t ignore its existence with its golden signboard of "three-pointed star". Especially in recent months, with the lower price of imported Mercedes-Benz E-Class cars, the sales of Mercedes-Benz E-Class cars have a gradual upward trend. Among them, E200 and E300 are relatively representative. Let’s take a look at the maintenance price of these cars.

Maintenance price list of Mercedes-Benz E-Class, BMW 5 Series and Audi A6L (unit: RMB)
	Mercedes E200 1.8T M271	Mercedes-benz E300 3.0 V6 M272	Bmw 523Li	Bmw 530Li	Audi A6L 2.0T	Audi A6L 2.4
Minor maintenance: Oil maintenance (Replace the oil filter)	1783	2469	1115	1115	1351	1567
Major maintenance: Oil maintenance+replace air conditioner filter and air filter.	4028	4863	2246	2246	2743	2966
All prices in the tableIncluding accessories and working hours.
List of engine oil prices in Mercedes-Benz, BMW and Audi 4S stores
run quickly	Designated oil: Jin Mobil No.1 SM 0W-40 Price: 168 yuan/liter.
BMW	Original factory designated oil: Castrol Zun Hu SM 5W-30 Price: 125 yuan/liter Optional oil: Grey Shell SM 5W-40 Price: 125 yuan/liter
Audi	Original factory designated oil: Audi original engine oil 5W-40 SM price 93 yuan/liter. Optional oil: Castrol Zun Hu SM 0W-30 192 yuan/liter
Schedule of Maintenance Periods for Mercedes-Benz E-Class, BMW 5 Series and Audi A6L.
cycle	run quickly		BMW		Audi
Minor maintenance	10,000 kilometers		10,000 kilometers		5,000 kilometers
Major maintenance	30,000 kilometers		30,000 kilometers		15,000 kilometers
Date of Form Collection: July 16th, 2010

　　Judging from the price in the above table, the large maintenance cost of Mercedes-Benz E-Class is still the most expensive, but the small maintenance cost is reasonable. Take the E200CGI model with M271 1.8L in-line four-cylinder turbocharged engine as an example, the small maintenance price of replacing oil and machine filter is 1783 yuan, which is reasonable compared with the price of six-cylinder BMW 5 Series Xiaobao of 1115 yuan and Audi A6L with different displacement models of 1300-1600 yuan. But if it is replaced by a six-cylinder Mercedes E300 model, the price will be much more expensive.

"Mercedes-Benz (imported) Mercedes-Benz E-Class (imported) 09 E 300 Fashion Model"

"BMW Brilliance BMW 5 Series 2010 523Li Leading Model"

"FAW Audi A6L 2010 2.4 Comfort Type"

　　However, if we compare the large maintenance prices of the replacement oil filter, air filter and air conditioner filter of these three models, Mercedes-Benz is obviously much more expensive. Doing roughly the same maintenance content, the cost of Mercedes-Benz is basically twice that of BMW, and it is about 50% more expensive than Audi.

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Luxury cars: Mercedes S300, S600, BMW 730Li, 760Li and Audi A8L 3.0L and 6.0L.

　　In the field of luxury cars, Mercedes-Benz BMW has finally found its face, and Mercedes-Benz S-Class can sit firmly in this basic model and it is difficult to shake in the short term. Bmw 7 series, with the launch of E66 in China, has also achieved good market performance. As for Audi A8L, although China has a special preference for this brand, it also has a certain sales volume, but it is much worse than Audi A6L and A4L. As for the choice of car models, the editor chose the entry-level Mercedes S300, BMW 730Li and Audi A8L 3.0, and their respective flagships, 12-cylinder models.

Maintenance price list of Mercedes-Benz S-Class, BMW 7 Series and Audi A8L (unit: RMB)
	Mercedes S300	Mercedes S600	Bmw 730Li	Bmw 760Li	Audi A8L 3.0	Audi A8L 6.0
Minor maintenance: Oil maintenance (Replace the oil filter)	2396	2486	1150	1448	1910	2801
Major maintenance: Oil maintenance+replace air conditioner filter and air filter.	5872	6215	2309	2986	3313	4480
All prices in the tableIncluding accessories and working hours.
List of engine oil prices in Mercedes-Benz, BMW and Audi 4S stores
run quickly	Designated oil: Jin Mobil No.1 SM 0W-40 Price: 168 yuan/liter.
BMW	Original factory designated oil: Castrol Zun Hu SM 5W-30 Price: 125 yuan/liter Optional oil: Grey Shell SM 5W-40 Price: 125 yuan/liter
Audi	Original factory designated oil: Audi original engine oil 5W-40 SM price 93 yuan/liter. Optional oil: Castrol Zun Hu SM 0W-30 192 yuan/liter
Schedule of Maintenance Periods for Mercedes-Benz S-Class, BMW 7 Series and Audi A8L
cycle	run quickly		BMW		Audi
Minor maintenance	10,000 kilometers		10,000 kilometers		5,000 kilometers
Major maintenance	30,000 kilometers		30,000 kilometers		15,000 kilometers
Date of Form Collection: July 16th, 2010

"Mercedes-Benz (imported) Mercedes-Benz S-Class S300L distinguished model"

"BMW (imported) BMW 7 Series 730Li Luxury Model"

"Audi (imported) Audi A8 2010 3.0 FSI Centennial Edition"

　　As a million-class luxury car, Mercedes-Benz S-Class, BMW 7 Series and Audi A8L can’t match the maintenance cost of these three models naturally, but judging from the small maintenance price of normal oil change and machine filter, BMW is still the cheapest of these three brands. Even the 760Li of V12 is less than 1,500 yuan at a time, which is quite surprising. The price difference between Mercedes-Benz S-Class and Audi A8L is not too much, both of which are around 2000-2500 yuan. Only Audi A8L 6.0L has a higher price, close to 3,000 yuan. As for the big maintenance cost, BMW is the cheapest, Audi is the second, and Mercedes is the most expensive. Among them, the price of Mercedes-Benz is twice that of BMW and about 50% more expensive than that of Audi, which is roughly the same as that of previous models.

Editor’s comment:

　　With the increasing competition in the domestic auto market, Mercedes-Benz, BMW and Audi, the three German luxury brands, are getting closer and closer to our lives. Nowadays, you can buy a BMW 318i, Audi A4L or Mercedes-Benz C180K for more than 200,000 yuan, and you can drive the BMW 5 Series, Audi A6L or the original imported Mercedes-Benz E-Class for about 400,000 yuan. Although on the whole, these cars are not very close to the people, in any case, compared with 10 years ago or even 5 years ago, they can be said to be a big step closer to the lives of the people.

　　But at the same time, we can often hear many people say that entry-level models of luxury brands such as Mercedes-Benz, BMW and Audi can afford them, but they can’t afford them. Today, the editor hopes that through this article, everyone can have a simple but systematic understanding of the general maintenance prices of these three brands of cars, hoping to help you choose, use and raise a car. At the same time, in the near future, we will launch more articles on the horizontal comparison of maintenance prices of the same grade vehicles, so please look forward to it. (Text/car home Sheng Yuanjun)

For more details about the maintenance of Mercedes-Benz, BMW and Audi cars and the price of conventional wearing parts, please click the following icon to enter.

Mercedes benz C/E/S level maintenance survey, the minimum maintenance is 1,700 yuan.

Reveal the maintenance price of BMW car! Minimum 820 yuan once.

Small maintenance 860 yuan! Audi A4L/A6L/A8L Maintenance Survey

From Chen Kun to Roy and Karry, among the stars who are constantly "harvesting" attention in the entertainment circle, it seems that there is never a lack of Chongqing elements. If it is said that ten years ago, Chen Kun began to impress the audience with his youthful and immature acting skills, it was the beginning of Chongqing children’s journey in the entertainment circle; Then at the dawn of the second decade of the new century, successors have appeared on this long journey …

Needless to say, Roy and Karry, two children who have long been popular all over the country through TFBOYS, Sean Xiao, who won the popularity of the new generation of actors this year, Vin, Ivan and YoRoll , who are the most popular new men’s team at present, followed closely, and J.zen, Gu Landi and other names have repeatedly refreshed your understanding of the newcomers in the entertainment circle. In the next decade, it should be the following new forces that attract your attention and guide your remote control and mouse.

Sean Xiao

The hottest Chinese actor this year

How new is the "new power"? We might as well take the year 2000, the first year of the 21st century, as the base point.

That year, Chen Kun was a student of the Beijing Film Academy. After the movie "National Anthem", he participated in his second drama "Like Fog, Like Rain and Like Wind", but at this time he was just a little coffee hidden behind the highlights of Zhou Xun and Lu Yi. This year, Roy and Vin were born, Karry just turned one year old and YoRoll  and Ivan were two years old. The older ones are J.zen and Gu Landi, who are 5 and 6 years old respectively. Xiao Zhan, who is 9 years old, should start learning piano under the guidance of his father.

Wei Wuxian played by Sean Xiao The Untamed.

In a blink of an eye, 10 years later, they all became "popular fried chicken", and some of them were even hotter than Chen Kun in 2000.

If you want to ask how hot Sean Xiao is now? Just pay a little attention to the frequency of his name appearing in various news information in the last week, and you can perceive one or two. New Year’s Eve and New Year’s Day are approaching. He is on the guest lists of CCTV, Beijing Satellite TV and Oriental TV. Among them, Beijing Satellite TV also chose Sean Xiao as the spokesperson for the 2020 Spring Festival Gala.

Sean Xiao became the spokesperson for the 2020 Beijing Spring Festival Evening.

Not only that, all kinds of "harvest" hot search and attention in Sean Xiao can be described as full bloom. Let’s take a closer look at the variety field. In the music reality show "The Voice of Chinese Dreams Our Songs", which is being broadcasted by Oriental TV, his partner, Tian Na Ying, praised him as "really handsome" from the first sight, and the following two people’s cooperation, "Follow Your Feelings" and "Night at the Naval Port" were hotly debated in every capital.

Sean Xiao has become the "darling" of fashion magazines.

Secondly, magazine covers and photos, which have always been Vogue of the main battlefields for star competition, have ELLE published Sean Xiao’s photos or covers.

In the field of TV series, The Untamed, a costume drama that was popular all over the network in June this year, was regarded as the tipping point of Sean Xiao’s popularity. In the play, his handsome appearance is just in line with the audience’s imagination of Wei, the original character: clean, optimistic and cheerful. On December 20th, Douban made a ranking list from movies to TV series in 2019. The Untamed ranked third in the highest-rated Chinese drama series in 2019 with 8.3 points, and Sean Xiao won the first place among the most watched Chinese actors in 2019.

Sean Xiao in college.

Compared with several Chongqing babies who will be mentioned later in Ran Ran, Sean Xiao is not too young. Born in 1991, he studied painting, violin and other literary specialties under the cultivation of his father since childhood. In 2010, Sean Xiao was admitted to chongqing technology and business university Modern International Design and Art Institute. Since he entered the school, he has been a member of the class’s literary and art committee, and also served as the head of vocal music department and male voice department of the college students’ art troupe, as well as an actor of the school’s language and art sub-group.

In her sophomore year, Sean Xiao, who won the title of "Top Ten Singers on Campus" in chongqing technology and business university, participated in the "Top Ten Singers on Campus" competition in Chongqing on behalf of her school and won the second prize. It is worth mentioning that when he was a student, Sean Xiao also played a lot of tricks in his professional field: in 2012, he and his friend Camera founded the "Recalling Light and Shadow Visual Media" photography studio and the "NED Design Studio", and he was the main photographer and designer.

Until now, Weibo’s name in Sean Xiao still retains the head of his newly-debuted group "X-Nine Youth League". In June 2015, he was invited to participate in Zhejiang Satellite TV’s amateur inspirational program "Burn Boys" and became a trainee. In the finals in February of the following year, although Sean Xiao and his teammates narrowly lost to the Chris Lee team, in September of the same year, they announced their debut as the lead singer of the X-Nine Youth League. Since then, Sean Xiao’s performances in costume dramas "Breaking the Sky" and "Your Highness the Wolf" have been recognized by everyone. In the popular costume drama Joy of Life, although Sean Xiao is a supporting role, the hot discussion expected by netizens has spread all over the network since the first day of the drama.

Up to now, the number of Weibo fans in Sean Xiao has reached a staggering 21 million, and among the more than 700 Weibo posts, the likes of any one easily exceeded 1 million. It is no exaggeration to say that, as Douban commented, he is definitely the first most concerned Chinese actor at present.

The hottest new men’s team "R1SE"

Three of the 11 members are Chongqing children.

R1SE men’s team

On 14th of this month, R1SE, a men’s group, announced that it had been a group debut for less than half a year, put "WE ARE R.1.S.E-2019 R1SE National Tour Concert" into the Chongqing Concert of Chongqing Huaxi International Cultural and Sports Center. The scene is naturally screaming and cheering. This concert is of great significance to the three members of R1SE: Vin, Ivan and Zhang Yanquan are authentic Chongqing babies.

For this reason, R1SE specially designed an interactive session with unique regional characteristics for Chongqing fans. The members not only adapted the lyrics of the song "Deba" into Chongqing dialect "Yaode", but also performed a dialect chorus with the live fans. Combined with Chongqing special hot pot, a creative game "What’s in the hot pot restaurant" was created, which made the concert scene burst into laughter again and again.

Back in June this year, the reality show "Creation Camp 2019" launched by Tencent Video specially selected men’s teams finally scheduled the final seats. According to the program rules, 11 members of the "R1SE" group who made their debut as a group were born. Among the 11 members born after the elimination of 101 trainees, three Chongqing children were included: the names of Vin, Ivan and YoRoll  instantly became popular on the Internet.

Vin

You are not mistaken. After 00, you have already started to board this eye-catching stage. Vin, the third of the three, was born in 2000, while YoRoll  and Yao Chen were both born in 1998. According to Vin’s self-report when he participated in Creation Camp 2019, his idea of going on stage was influenced by Michael Jackson: in 2012, at the age of 12, after watching Michael Jackson’s performance in This is it, he had the idea of going on stage for the first time, and it got out of hand. He first signed up for a street dance class, and then spent two years persuading his parents to let him take the road of acting. Before participating in the domestic draft variety show, he went to an entertainment company in South Korea as a trainee in 2014.

Before this year’s "Creation Camp 2109" won the C place, Vin had already won the fourth place in the 2017 musical idol cultivation program "Son of Tomorrow" and made her debut. Two months ago, Vin was selected into the 2019 Forbes China list of 30 elites under the age of 30 by virtue of her popularity.

Ivan Yao

Ivan, born in 1998, also had the experience of joining a Korean entertainment company as an intern. In "Creation Camp 2019", Yao Chen’s first stage performance of "Baddd" attracted countless attention. During the performance, Ivan inadvertently lifted his T-shirt to reveal eight abdominal muscles, which also made him known as a "small waist" by fans.

YoRoll 

YoRoll  is famous for her "interesting soul" among R1SE members. On the one hand, he keeps making golden sentences in the "Creation Camp 2019" program, such as calling PK among students "mutual torture to the bald head"; On the other hand, the scene of Chongqing Xiaoer, who is super spicy, recommending Laoganma’s hot sauce for other students in the program has also made fans talk about it for a long time.

The scene of YoRoll ‘s crazy recommendation of hot sauce

As he himself said in the program, his interest in rap began in junior high school. "My classmates showed me a rough MV made by a domestic rapper, but the content was very close to life." He immediately fell in love with this form of writing everything that happened around him into a song and began to try originality. Nowadays, family members are very supportive of this road chosen by Zhang Yan. In an interview, he even laughed that his father is his number one male fan. "His ten circle of friends, nine of them are all about me, and I find people everywhere to like me."

J.zen

A cold folded ear root was forwarded by Weibo for more than 240,000 times.

On December 22nd, J.zen’s name was posted on the hot search because Ronghao Li, who had just finished his concert in Chongqing, met Xiao Zhu at the airport and stopped him. At first, he didn’t react. When he recognized that he was Ronghao Li, the music tutor when he participated in the online comprehensive Idol Trainee, J.zen’s appearance as a good student made fans happy instantly.

J.zen

If you don’t know J.zen, it only means that you are either old or Out.

Now logging in to Luneng Bashu Middle School, official website can find J.zen’s name in the classmate record of Class 16, Grade 2012.

J.zen was born in Chongqing in 1994. Until now, if you log in to Luneng Bashu Middle School, official website can find his name in the previous student lists. He is in Class 16, Grade 2012. Compared with Chongqing’s fellow villagers who are equally popular in the entertainment circle today, J.zen is a broader type. He and Variety should have been electrocuted since high school: in 2011, J.zen’s name was included in the second season of China’s Got Talent. Later, he entered Beijing Modern Music Institute to study in university.

The reason why J.zen dabbles in a lot is that he has appeared in the dance competition program, the magic reality show and the most popular variety show "Hip-hop in China" in 2017 (entering the top 46 in China). However, if we really want to say that J.zen’s name is on fire, it is inseparable from the reality show "Idol Trainee" formed by the idol men’s team that was red and purple last year. In this program, J.zen and the current traffic took the PK of KUN, Chen Linong and Adam, and finally ranked 14th. This achievement is quite rare.

This year’s Spring Festival, J.zen’s cold salad is broken.

How hot is J.zen, who has released his second personal music EP "Something Worth mentioning" in April this year? The reporter noticed that the number of his real-name authentication fans in Weibo has already exceeded 6.4 million. As a Chongqing cub, he is naturally unambiguous in eating. Apart from basking in the Vlog that he made "Chongqing tomato scrambled eggs" and "boiled meat slices", this year’s Spring Festival J.zen basked in a picture of himself eating New Year’s Eve dinner at home in Chongqing: "The legendary braised fish of grandma and the broken ears of grandpa’s cold salad". This Weibo has been forwarded more than 240,000 times, and the number of likes has exceeded 78,000 times.

Gulandi

Chongqing guy who won the popularity of "making stars in a new way"

Compared with his peers in other circles, Gu Landi, who was born in Chongqing in 1995, was quite unconventional from his debut to his popularity. Although he also participated in Iqiyi’s talent show "Youth has You", he actually made his debut before this program started: In the online drama "Love You So Sweet" of Tencent video last year, Gu Landi starred in the male No.2.

Gulandi

In January of this year, Youth with You, which has been regarded as the second season of Idol Trainee, was launched, and Gu Landi joined it as a trainee. After two months of competition, Gu Landi regretted stopping in the top 20, and something interesting happened at this time. He, together with Shi Mingze, Hu Wenxuan, Xu Bingchao and Ding Feijun, formed a men’s team named "D5, the fifth son of the desert" and announced his debut. The operation team behind it is Lehua Entertainment, which has previously launched the "NEXT of the Seven sons of Lehua" (the main members include THEO and Adam).

Displaying the Imperial Capital of Valley Blue is a "trainee" from Youth with You.

The key to saying that it is the result of the current "new game of making stars" is that "the fifth son of the desert D5" announced its existence for only three months at the same time from the date of its birth. Not only that, the unique significance of "Five Sons of the Desert D5" is that it is the first case of spontaneous group cooperation between artists from different companies. People in the industry generally believe that this has unlocked the new mode of idol draft, given the eliminated players new opportunities, and maintained the heat of the players after the game to a certain extent. At the same time of forming a group, "Desert Wuzi D5" has an official fan club, and the membership card valid for three months costs 99 yuan.

During the three-month existence of "Five Sons of the Desert D5", they released two singles successively, and they also appeared in the theme concert of "Burning Snow" in the 1000-day countdown to the Beijing Winter Olympics.

Upstream News chongqing morning post Reporter Qiu Jinxi

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　　Screenshot of Tik Tok account of "Qinba Grandma Qinba Yiwei". The picture comes from the Internet.

　　In Shengli Community, Jincheng Street, Lin ‘an District, Hangzhou City, Zhejiang Province, young social workers guide the old people how to shop with their mobile phones. Xinhua News Agency reporter Xu Yushe

　　An elderly person is broadcasting live. The picture comes from the Internet.

　　In recent years, more and more middle-aged and elderly people shine brilliantly on the Internet platform. Sending short videos, opening live broadcasts and selling goods online … … They have subverted people’s traditional impression of old age, attracted a large number of fans to watch and become a beautiful landscape in the era of mobile internet.

　　"Silver-haired online celebrity" shows a different style

　　Accompanied by ancient music, four ladies dressed in batik cheongsam are walking leisurely. They are either holding red umbrellas or dancing folding fans, smiling and full of confidence. This is a 15-second short video released by Tik Tok’s account "Fashion Grandma Group", which has received nearly 1.5 million likes. It is hard to imagine that they are a group of "silver-haired online celebrity" with an average age of 68.

　　In Aauto Quicker, Tik Tok, bilibili and other short video platforms, countless "silver online celebrity" are everywhere. For example, Tik Tok’s account "Qinba Grandma Qinba Yiwei" records the rural life of two old people near Daba Mountain. Grandma’s cooking of braised pig’s trotters, potato Baba fried bacon, pulp water and other foods in southern Shaanxi made netizens salivate. At present, the account has gained 2.73 million fans and been praised more than 34 million times; The handsome "Grandpa Beihai" often wears a suit, a hat and a bow tie. His love for life and his spirit of "not being old" make many young people envy him. The short video released by "Grandpa Jigong" begins with "Dear Dolls", telling life experiences and talking about the world in simple language, as kind as grandpa next door; "Grandma Wang who only wears high heels" has a live broadcast with goods, and its sales can reach several million yuan, surpassing many young live broadcasts in online celebrity.

　　In the Internet era of "everyone has a microphone", the elderly are no longer network insulators. They pursue fashion, are confident and enthusiastic, know how to consume and love life, and show a unique style of "the most beautiful is the sunset red".

　　The 45th Statistical Report on Internet Development in China shows that by March 2020, the number of netizens in China reached 904 million, and the number of mobile phone users reached 897 million. Among netizens, netizens aged 50 and above account for 16.9%, and the number exceeds 150 million. The Internet continues to penetrate into middle-aged and elderly people.

　　Perceive the temperature of the years from the live broadcast

　　The reporter found out that the "silver-haired people" who are currently popular on the Internet are mainly divided into three categories: First, they show their young mentality and self-disciplined living habits. They often dress well and maintain a good posture and mental outlook, showing people the "exquisite life" of the elderly. The second is to record fragments of daily life. In the warmth and fun of the old people with their wives, children and grandchildren, netizens can feel the deep affection and see the true temperament of the old people who are childlike, lovely and straightforward. The third is to share life common sense and experience. Such as introducing health knowledge through live broadcast, recording short videos to interpret common scams and warning people how to deal with them.

　　What is the charm of "Silver-haired online celebrity"? Some insiders pointed out that there are three "degrees" advantages in online celebrity, namely, the length of life experience, the width of knowledge and the depth of professional fields. Specifically, the rich life experience and social experience of the elderly are not available to young people. They are well-informed, often thoroughly study their own professional fields, have strong comprehensive ability to deal with problems, and have a unique charm of time precipitation. When they express their little philosophies in life as experienced people, they will give people a sense of reliability and peace of mind.

　　Online celebrity’s old people have resonated with their peers, and at the same time, they have been loved and sought after by a large number of young people. For example, seeing the warm picture of "Grandma Qinba" and her wife taking care of each other, many netizens were envious and said that "this is love, and happiness is included in the plain". Industry analysts pointed out that, by contrast, the videos of Grandpa online celebrity and Grandma online celebrity are more authentic, frank and cordial, arousing many young people’s fond childhood memories, and arousing their yearning for their loved ones, family and affection, which is more penetrating and user-friendly.

　　The "silver hair economy" market is on the rise.

　　In May this year, "I’m Grandma Tian" in online celebrity, Tik Tok opened the first live show with goods, and achieved sales of 1.5 million yuan. Experts pointed out that behind the outbreak of "silver-haired online celebrity" is the rise of the trillion-dollar "silver-haired economy" market.

　　Recently, the China Development Report 2020: Trends and Policies of Population Aging in China issued by China Development Foundation said that by 2022, the population over 65 in China will account for 14% of the total population, realizing the transformation to an aging society. In 2050, the aging in China will reach its peak, and the population over 65 will account for 27.9% of the total population in China. "Silver-haired economy" will become a new growth point to promote the sustainable development of China’s economy in the future aging society.

　　Li Jia, deputy director of Pangu Think Tank Aging Society Research Center, believes that what middle-aged and elderly people need is to find more channels to release their abilities and energy and become participants in social development and progress. As the post-60s with higher education begin to retire, middle-aged and elderly people will be completely separated from the stereotype of "digital refugees" in the past, and their social needs are growing day by day, which is a good opportunity for the market to mature.

　　"Silver-haired online celebrity" not only spreads the positive energy of loving life and attaching importance to family, but also is a blue ocean with infinite opportunities. The insiders believe that the current market consumption potential of "Silver Hair online celebrity" has not been fully tapped, and there is still huge market space. To achieve the economic benefits of "silver-haired online celebrity", we need team packaging and continuous content output. In addition, due to limited energy, the old people are not familiar with the Internet economy and fans’ psychology, and the live broadcast of goods still faces no small challenge.