Cctv newsOn July 23rd, the State Council Joint Prevention and Control Mechanism held a press conference on the safety and effectiveness of vaccines in Covid-19. According to the report of the World Health Organization, the newly confirmed cases in the western Pacific where China is located increased by 37% last week, which is the fastest growing region in the world. Omicron’s BA.5 sub-branch has spread to more than 100 countries and regions around the world, resulting in an increase in the number of infections, hospitalizations and severe cases, and the pressure on China’s foreign countries to prevent imports is increasing.

Recently, the local epidemic situation has shown a trend of multi-point distribution and frequent occurrence. In some areas, the epidemic spillover has not been completely blocked, and the prevention and control situation is severe and complicated.

We must unswervingly adhere to the general strategy of "external defense input, internal defense rebound" and the general policy of "dynamic clearing". The areas where the epidemic occurred should deal with the clustered epidemic according to the local situation, concentrate resources and strength to quickly put it out, and quickly curb the spread of the local epidemic; Border areas and entry cities should strictly implement various measures for external defense input, strictly manage in a closed loop, and resolutely avoid the destruction of defense and the overflow of epidemic situation; Areas where no epidemic has occurred should continue to do a good job in normalization prevention and control, and maintain the efficient operation of the emergency response command system.

Covid-19 vaccination should be continued.

Author: Uncle Biao

Last weekend, with the release of "Feng Shen I", "Super Family" and the national screening of "Enthusiasm", it added another fire to the already hot summer movie market. Although there are films that are not as good as expected, there are more excellent works that exceed expectations.

Disappeared She took the lead, Three Wan Li in Chang ‘an, In the Octagonal Cage were full of stamina, The First Part of Gods was well received, and The Warmth was warmly reflected.

One domestic film after another has completely ignited the film market in China, and this year’s summer box office is expected to break the box office record of 17.653 billion yuan created by the summer file in 2019.

On July 21st, the Mahua FunAge comedy "Super Family" directed by Song Yang and starring Allen and Shen Teng was released, which earned 87.33 million yuan at the box office that day, and unexpectedly won the one-day box office champion. However, its reputation was not satisfactory, and it was impossible to reproduce the hot box office in Moon Man in the same period last year.

These two films were originally considered as the most important domestic commercial films in the second half of this summer, but their box office performance in the first weekend was not as good as expected, which made people slightly worried about whether the China mainland film market could continue to be hot in August.

The east is not bright and the west is bright. Last Saturday and Sunday, the domestic comedy inspirational film "Enthusiasm", which was scheduled to be released on July 28, was released in the country one week ahead of schedule. The touching and funny story won enthusiastic response from the audience and restored confidence in the August film market.

As of the press release of The Vane of Film and Television, the box office in July this year has reached 6.656 billion yuan, which is only one step away from the highest box office record of 6.966 billion yuan in China film history created in July 2018. There are still eight days left, which will surely set a new record.

Among the new films released last weekend, the biggest surprise was the hip-hop comedy "Enthusiasm" directed by Dapeng and starring Bo Huang and YiBo. This is the second film directed by Dapeng released this year.

On March 10th, "Keep You Safe" starring Dapeng, Li Xueqin, Andrew and Wang Xun earned 700 million box office and 7.7 points for Douban. "Enthusiasm" is even worse in terms of word of mouth, starring lineup and release schedule.

The film tells the story of little people pursuing their dreams and fighting back. The theme of street dance is not only novel, but also meets the aesthetic needs of young audiences. The whole film is both exciting and tearful. Personally, it is the best film directed by Dapeng so far.

"Enthusiasm" has the right casting, and the scene of the street dance competition is very explosive and youthful. YiBo gave full play to his dancing skills and presented his best performance on the big screen to the audience.

As always, Bo Huang’s performance is grounded and humorous, and she also shows off her dancing skills in the film. He and Yun-peng Yue also made a lot of jokes in the film. When Liu Mintao’s mother sang "Zhang San’s Song" in the film, I saw my eyes moist.

Such an inspirational film, which is burning, touching, funny and realistic, is likely to lead the second half of the summer file in August and this year, and the box office will hit 2 billion or even 3 billion yuan.

According to the data of Cat’s Eye Professional Edition, up to now, the summer box office in 2019 and 2018 ranked first and second in the box office of China film history in the same period. By analyzing the box office rankings of single films in the past two years, we can find that five films have grossed more than 1 billion yuan.

At present, three films, Disappeared She, Trapped in an Octagon Cage and Long March, have grossed more than 1 billion yuan this summer, and the films that are expected to exceed 1 billion yuan in the second half are expected to be Feng Shen Part I and Enthusiasm. Meg 2, which was released on August 4th, is likely to have a good reputation. In this way, there are expected to be as many as six films with a box office of 1 billion this summer.

In 2019, Ne Zha, the champion of summer box office, earned 4.706 billion yuan at the box office. In the summer of 2018, Dying to Survive, the box office champion, earned 3.098 billion yuan, and the runner-up "The Richest Man in Xihong City" earned 2.52 billion yuan.

This year’s summer file, "Disappeared She" currently ranks first at the box office with 3.465 billion yuan, which has surpassed Dying to Survive. The box office of octagonal cage is currently close to 2 billion yuan, and the final box office will definitely exceed 2 billion yuan. Cat’s Eye’s latest forecast that the final box office of Chang ‘an Three Wan Li will be 1.94 billion yuan.

If "Enthusiasm" can reach 23 billion yuan at the box office after its release, and other heavy films such as Meg 2’s "Put all your eggs in one basket", "Assassination Storm" and "Learning Dad", this summer’s box office is likely to break the highest box office record in China’s film history at the same time.

A single flower does not make a spring. Compared with Ne Zha’s dominance in the summer of 2019, this summer’s top films are richer in themes and types, and the box office structure is more reasonable. Looking forward to China movies getting better and better!

Editor’s lead: Nowadays, many people will look for evaluation stickers on various platforms before buying goods. With Xiaohongshu as the representative, there are many bloggers in Xiaohongshu, ranging from stars to amateurs. They often post on it to help people grow grass or pull weeds. Among many products, how does Little Red Book occupy a favorable market and attract many loyal users? The author of this paper analyzes the user operation strategy of Xiaohongshu. Let’s take a look.

1.1.1 field

Xiaohongshu is a social e-commerce platform that provides sharing, communication and purchase channels for young Internet users who like shopping and love life. Users can discover good things all over the world through the platform, browse the product strategies summarized by various experts, share their own experience on the use of products, and also complete online shopping in the e-commerce platform.

Xiaohongshu was founded on June 6, 2013, with the asymmetric shopping information of Haitao as the breakthrough point. Since there were no products with similar positioning in the market at the time of its establishment, Xiaohongshu became a dark horse at the beginning of its establishment, and the number of users has exceeded 15 million in just one year. By December 2020, the cumulative download volume of Xiaohongshu has exceeded 5.3 billion, and the number of users has exceeded 300 million.

1.1.2 product positioning

At the beginning of its establishment, Xiaohongshu was positioned as a tool-based product, mainly aiming at the basic shopping guide of overseas markets. Later, through deep cultivation of UGC shopping sharing community, it continued to integrate content community and e-commerce module, and developed into the world’s largest consumer word-of-mouth library and community e-commerce platform.

At present, Xiaohongshu officially defines Xiaohongshu APP as a lifestyle platform for young people. With "UGC Content Community" as the core, users can record their life, share their lifestyles and form interactions based on their interests through short videos, pictures and texts. They can also purchase high-quality goods from all over the world through the welfare agency with one click. It is an online shopping note sharing community and a platform for self-operated bonded warehouses.

1.2.1 Target users

1) User characteristics

From the user portrait data of iResearch, it can be seen that the proportion of female users of Xiaohongshu is close to 80%, and the number of male users is only 20%, which shows that the target users of Xiaohongshu are mainly women, and the community sharing and e-commerce model is more in line with the shopping habits and user characteristics of female users.

Judging from the age distribution of users, the main users of Xiaohongshu are young people under the age of 30, and users aged 31-35 also account for a certain proportion.

From the geographical distribution, the users of Xiaohongshu are mainly concentrated in the coastal areas with highly developed economy. Users in this area generally have high living standards, strong consumption power, pursue quality of life, and have certain demand for overseas shopping.

2) user portrait

User portraits can be roughly divided into the following categories:

• Student groups: high school students and college students, born after 1995, are highly active, have enough time, pursue trends and fashions, are easily attracted by new things, and are willing to share and show their lives;
• Workplace groups: white-collar workers and office workers, in first-tier cities such as Beishangguang, pursue quality of life, like to share their living conditions, like overseas shopping of beauty products, refer to KOL’s notes before shopping, and are willing to share their experiences after buying;
• Online celebrity stars: KOL and stars in the vertical field, with certain social influence, spontaneously share beauty products or toiletries that grow grass every day through videos or notes, or cooperate with beauty brands to promote and gain income;
• Merchants’ shops: shop operators such as youth hotels, online celebrity restaurants, cafes and bars, aged between 20 and 35, pursue fashion and hot spots, and are good at using the Internet for publicity and packaging.

1.2.2 Demand Scenario

• Plenty of time, daily wandering, watching videos, notes, browsing the welfare club mall or other official flagship stores, watching the trend, killing time;
• Purposeful browsing, planning to buy products, experience services or learning skills, reading and learning KOL’s notes and experiences;
• Willing to share life, want to share new products purchased or new services experienced with social media, get appreciation and attention, and answer other users’ questions;
• Want to buy genuine overseas products, but lack the time or ability to do overseas shopping, and intend to buy welfare agency products or other overseas flagship store products;
• When preparing for cross-border/Hong Kong, Macao and Taiwan tourism shopping, check the selected shopping notes of the destination, find the favorite overseas goods and form a list.

1.2.3 Core functions

The slogan "Mark My Life" of Xiaohongshu defines that the core function of the platform is the dissemination of tag notes-that is, the output of content culture. Users can record their life, share their lifestyles and form interactions based on their interests through short videos, pictures and texts.

E-commerce models such as welfare agencies and limited-time purchases are the closed loop to complete the business model, allowing users to have a better experience.

Main functional structure:

Main business logic:

The main business logic is divided into two sections: e-commerce mode and social mode, and other functions serve these two sections.

Social mode refers to that core users (content producers) publish notes and share consumption experience, while ordinary users recommend notes according to the algorithm set by the system according to behavior records, and at the same time, they can browse, like and collect notes, and after paying attention, both parties can have social interaction by private letter; E-commerce mode refers to that users browse their notes, plant grass for goods, make purchases through welfare agencies or other means, continue to publish notes after use, and conduct more "online sharing", thus forming a closed loop in business.

• Time perspective: Xiaohongshu was established in 2013, and APP was launched at the end of 2013. It has been in operation for 7 years.
• User’s perspective: the number of user downloads began to exceed 100 million in November 2017, and then the number of user downloads increased by nearly four times. Up to now, it has accumulated more than 5.9 billion times and the number of users has exceeded 300 million;
• Product perspective: The latest version of Little Red Book is 6.81.1, which has been updated 4 times in the last 30 days and once in the last 7 days. Through continuous version iteration, the basic functions and core functions of the product are complete, and the platform is mainly based on content sharing. The content topics have covered various life fields such as fashion, skin care, make-up, food, travel, film and television, and the content range is getting wider and wider;
• Operational perspective: the core business of Xiaohongshu is UGC content operation, which realizes the closed loop of user behavior through user operation and e-commerce operation;
• Business perspective: profitable operation, constantly seeking ways to integrate with e-commerce, and has completed the D round of investment led by Alibaba.

Conclusion: Judging from the above, Xiaohongshu APP is in a mature stage.

According to the life cycle judgment of Xiaohongshu, the next report will focus on the analysis of household operation strategies in the initial stage, mature stage and mature stage.

In 2013, with the rapid development of mobile Internet and the large-scale use of smart phones, cross-border travel became a popular choice for travel, and consumers began to pay attention to the purchase of overseas goods. At the intersection of several trends, Xiaohongshu was established in Shanghai to meet the needs of users for cross-border shopping.

At that time, cross-border e-commerce was still in the blue ocean market. Xiaohongshu accurately captured the target users and user needs, focused on overseas shopping to share this blank market, accurately captured the pain points of people shopping overseas, and targeted women in first-tier cities who tended to shop in overseas markets, and gained the first batch of users.

4.1.1 Acquiring users

In October, 2013, the little red book shopping strategy based on PGC came into being. slogan is a basic shopping guide for entry-level users, covering 8 countries and several popular tourist destinations, including the United States, Japan and South Korea.

Users can download and read offline on the PC or iOS platform, and they have been downloaded 500,000 times in less than one month, which successfully attracted a group of young women with overseas shopping habits, which also proved the user’s demand for overseas shopping and accumulated the first batch of original users for Xiaohongshu APP.

4.1.2 Activate users

1) The "shopping guide" is transformed into a "sharing community", and high-quality UGC content enhances the social attributes of Xiaohongshu.

Considering that it is difficult for guide products to interact with users and become sticky, Xiaohongshu team launched APP V1.0 "Hong Kong Shopping Raiders APP" at the end of 2013.

By inviting experts from all fields and community promotion, women with overseas shopping habits are encouraged to share their shopping experiences on Xiaohongshu. By producing high-quality content through UGC, Xiaohongshu has accumulated a large number of middle-and high-income female users, and its stickiness has made a qualitative leap. More and more users are willing to exchange shopping experiences and have completed the acquisition and activation of early seed users.

In several version iterations, Xiaohongshu has continuously strengthened social functions and content publishing tools, effectively improving users’ participation and activity.

On the basis of high-quality content community, Xiaohongshu was upgraded from content community to "content+e-commerce" in October 2014, and the "welfare society" module was launched, and the business closed loop was finally formed. Xiaohongshu clarified the user’s needs and product development direction, and became a one-stop platform for e-commerce in women’s overseas shopping communities, from content planting to shopping mall ordering. slogan was changed to "find good things abroad".

2) The first global awards event, in which millions of users voted for good things from all over the world.

At the end of 2014, Xiaohongshu held the first global prize-winning activity. Within 20 days, 1.87 million people voted, which was very popular. The products and shops it launched once became the vane of outbound shopping.

This activity was all voted by users, attracting more people to participate in it through the most popular H5 method at present, and finally forming fashion list, makeup list, furniture list and other lists. The discussion heat of users in Xiaohongshu increased significantly, which brought high popularity and activity to Xiaohongshu, and also gained a number of new users for Xiaohongshu. Since then, global awards have been held for three consecutive years in 2015 and 2016, further expanding its influence.

For a product that has passed the initial stage, the core goal is to gain rapid user growth. Xiaohongshu has verified the user demand in the initial stage, and then began to attract more and more users through the update of product functions and the holding of creative activities, and quickly occupied the market, while slogan was changed to "a good thing in the world".

4.2.1 Get Users & Activate Users

1) "Fresh Meat Marketing for Anniversary Celebration" to gain new users-Fresh Meat Video, Fresh Meat Express and School Grass Express.

In the early stage of the 2015 anniversary, Xiaohongshu began to put on video advertisements for publicity. The content of the video was that a topless foreign male model showed Xiaohongshu’s slogan "Finding good things abroad" through the scene.

On the anniversary day, Xiaohongshu hired a group of foreign male models in SOHO, Shanghai, naked as customers to deliver the courier, and provided the "princess hug" benefits, which made the female users on the scene once boiling and accurately reached the target users. This activity brought 3 million new users and 50 million yuan in sales for Xiaohongshu. From the data point of view, the daily activities and new additions have doubled, which has successfully played a role in pulling new ones.

In September 2015, Xiaohongshu held a marketing campaign of "School Grass Express" in 12 universities in five cities across the country while the iron was hot, which once again set off a wave in the circle of female college students.

In the end, the "School Grass Express" event ended with 52.977 million exposures and 47,000 discussions, which successfully improved the overall popularity in the post-90 s circle. During the whole anniversary, Xiaohongshu APP ranked fourth in the total list of Apple App Stores, with 15 million users.

2) "Star Girl" Jelly Lin and other female stars and KOL settled in Xiaohongshu.

In April 2017, Little Red Book invited Jelly Lin, a "star girl", to officially settle in Little Red Book. Later, female stars such as Nana Ou-yang and Stephy and vertical KOL successively settled in Little Red Book.

First of all, the star itself has its own traffic. By entering the activity, it can increase the number of users and improve user retention; Secondly, the publication of life notes by stars will enable fans to see the daily life of the stars and narrow the distance between fans and stars. At the same time, the stars bring their own elements such as fashion, fashion and wearing, which can arouse the topic and effectively enhance the user’s activity. In addition, you can also use the fan effect of stars to promote some goods and improve profitability.

4.2.2 Retain users

1) Refined operation

At this stage, Xiaohongshu began to focus on the optimization of community functions, the page was revised many times, the product was iterated many times, and the recommendation algorithm was updated.

Based on the machine algorithm, Xiaohongshu will make personalized recommendations according to users’ interests and user portraits, and successfully achieve "content finding", which shows that Xiaohongshu team attaches great importance to users’ experiences and needs, and keeps more users with no clear browsing purpose through refined operation, which improves daily activity and user usage time.

In order to ensure users’ long-term retention, Xiaohongshu encourages users to publish, share, like, collect and comment, and sets up a ten-level user growth system. Each level corresponds to the task requirements of corresponding social attributes, and the completion of these tasks will grow to the next level, thus encouraging users to use little red books more.

In the process of upgrading and cracking down on monsters, users with creative ability are unconsciously encouraged to become new UGC, and more high-quality content is produced and spread on the platform, forming a positive circular incentive.

4.2.3 Transforming users

1) Red Friday

In November 2015, Xiaohongshu transplanted the "Black Friday" activity to China and launched the "Red Friday" promotion activity, which covered more than ten categories such as skin care and makeup. Selected overseas goods are less than 50% off, and all overseas direct mail goods are free of freight.

The gameplay is novel and the scene is strong, which paves the way for holiday promotion. Users can see the "Red Five" sign everywhere in the APP, and click to browse and buy their favorite products, which increases the daily activity of users and is also an important means to realize profit.

2) Three days and three nights between Hugh and Little Red Book.

In April, 2016, Xiaohongshu invited Hugh and planned the "Three Days and Three Nights between Hugh and Xiaohongshu" activity. Accurate artist matching+advertisement recording close to life, as well as the pre-heating of Weibo before going online, successfully created a wave of big topics on Weibo, which raised the popularity of Xiaohongshu to a higher level, and the new growth rate of users reached 100%.

This cooperation with Hugh once again accurately captured the female users of Little Red Book, and the label # Hugh Endorsed Little Red Book # created by fans on Weibo, which received more than 7 million readings.

At the same time, Xiaohongshu planned the promotion of the category of "Hugh Advertising with the same paragraph" of Welfare Society, and launched the activity of "Buy enough 699 to get the potato captain doll with the same paragraph in Hugh". The whole activity released the topic of quantity, guided the participation and dissemination of households, improved the activity of users and increased the sales of the mall, allowing users to experience all the charm of Little Red Book in a closed loop.

Through the operation in the growing period, Xiaohongshu has already had a large number of users and a relatively stable position, and established a brand image. The tonality of users has declined, and slogan has changed to "mark my life". At this stage, Xiaohongshu pays more attention to the operation of content communities, conducts thematic planning, and is guided by user activity, retention rate, commercial realization and user communication.

4.3.1 Activate users & keep users.

• Idol Trainee & Creation 101

In January and April of 2018, with the expansion of the fan economy, Xiaohongshu sponsored two phenomenal variety shows, namely "Idol Trainee" and "Creation 101". The two top variety shows brought super high exposure to Xiaohongshu, and Xiaohongshu users entered the spurt growth stage.

In addition to oral broadcast, insertion and logo, Xiaohongshu also invited trainees to come to Xiaohongshu to release notes and open a voting channel in the APP. From the data point of view, the diversion effect of the program broadcast for three consecutive months is extremely obvious.

The audience of the two variety shows are actually potential users of Xiaohongshu, especially women. They are keen on star hotspots and fashion trends. Xiaohongshu successfully acquired these potential users through the precise variety show. These users are of high quality and high activity. They posted articles on Xiaohongshu to share their love beans and spit out the competition system, which improved the overall activity.

At the same time, posting and sharing in voting rules can increase the number of votes, which actually improves the activity and retention rate of users.

After the end of the activity, the trainees continued to use Xiaohongshu to record their lives and publish their daily lives, which continued to attract fans. Fans would like to praise and comment on the trainees’ notes and buy the goods planted by the trainees, which improved the activity and retention rate of Xiaohongshu.

4.3.2 User Transformation & User Communication

1) Differentiated e-commerce live broadcast

With the popularity of Taobao’s e-commerce live broadcast, Li Jiaqi, Viya and other anchors constantly set a record for the transaction amount, and Xiaohongshu also started to conduct e-commerce live broadcast, trying to get the latest traffic bonus of the platform on the live broadcast track.

In 2019, Xiaohongshu tested the e-commerce live broadcast, and the enterprise model student "Perfect Diary" made a new product debut in Xiaohongshu live broadcast. The new products were quickly snapped up, and the powder rose by 100,000 people one week after the live broadcast. In April 2020, the live broadcast was officially launched and began to be open to all creators in the platform.

The next day, Xiaohongshu announced the 3 billion traffic and targeted support plan on the second creator’s open day, hoping to normalize the live broadcast. Xiaohongshu, which has always emphasized style and quality, also pursues a differentiated live broadcast form. The live broadcast is based on the core advantage content notes, mainly sharing and chatting, and the atmosphere with goods is more inclined to emotional attributes.

On the one hand, it improves the user’s activity and conversion rate through live broadcast, realizing the realization of the platform, and on the other hand, it also realizes the retention of outstanding creators by realizing the realization.

2) "Creator 123 Plan"&"Campus Big Player"

In the past two years, Xiaohongshu has launched activities such as "Creator Open Day", "Creator 123 Plan" and "Campus Big Player" to carry out the "Million Creator Support Plan" for creators who love to share their lives, aiming to help content creators improve the quality of notes and productivity, hoping to cultivate and retain excellent content producers through various incentives, so that creators and content can release greater influence, precipitate private domain traffic for creators, and provide diversified commercialization roads.

At the same time, attract more users to join the little red book to complete the purpose of word-of-mouth communication.

After the above analysis, we analyze the advantages and disadvantages of Xiaohongshu from three aspects: content operation, activity operation and household operation.

In terms of content operation, high-quality UGC content dissemination and community communication are the key points of Xiaohongshu’s success.

At present, Xiaohongshu has tens of thousands of notes in various hot topics such as fashion, skin care, travel, fitness, food, film and television, etc. The note list page made by high-quality creators gives people the most direct beauty enjoyment through exquisite filters and designed photos or small videos.

Xiaohongshu guides topics according to hot spots and user preferences, and encourages users to discover new content. Users can browse and share their life experiences on Xiaohongshu, and at the same time, they can complete a one-stop shopping experience from planting grass to placing orders.

On the other hand, the presence of more and more stars and KOL makes all kinds of commercial implants and soft articles appear in Little Red Books. The original intention of content creators to publish notes is no longer good recommendation, but commercial promotion, so users gradually become cautious about notes and have some doubts about the authenticity of the content.

For ordinary content creators, many people are also worried that the massive admission of star KOL will change the positioning of "Little Red Book" in a subtle way, and the style will gradually become the trend of "showing off wealth", so creators and staff of Little Red Book need stricter control and more accurate algorithms in content review.

Xiaohongshu’s achievements are largely due to the creativity of the event. At present, Xiaohongshu has established two festivals of its own label-"6.6 Anniversary Celebration" and "Red Friday". In addition, the platform often combines hot spots or self-made hot spots to carry out creative activities marketing, such as fresh meat express and linkage draft variety show.

Both online and offline activities have been well received, and the daily activity and new registrations during the activities are more eye-catching. In the next step, Xiaohongshu will launch cross-border cooperation with tourism, and also look forward to the next explosion point created by Xiaohongshu.

In terms of user operation, the users of Xiaohongshu are mainly divided into two categories: content producers and ordinary users.

For ordinary users, Xiaohongshu has established a user growth rating system, encouraging users to share life fun, publish notes, and communicate socially in the platform to become creators and produce high-quality content, thus forming a virtuous circle;

For content producers, the creator training system of the platform allows users to continuously produce high-quality content, and at the same time, it brings huge traffic and hot spots to the platform, and then users can cooperate with brands to realize traffic realization, thus ensuring the operation of the platform.

Despite this, Xiaohongshu is still under pressure in user conversion, and creative activities can often bring short-term profits to the platform, but once the popularity passes, the sales volume of the platform will return to the previous level.

Although Xiaohongshu’s "community+e-commerce" model realizes the closed-loop of user behavior, its commercial realization is not satisfactory, and its popularity and reputation do not seem to match the market share. In the end, it is because users have not changed the shopping mode of "planting grass on Xiaohongshu and pulling grass on other platforms", especially the "fake goods" that broke out in recent years have had a certain impact on Xiaohongshu’s reputation.

At the same time, with the increasing number of competitors on the social e-commerce track in recent years, the market expansion space is limited, and many APPs with overlapping functions are gradually launched, such as Tik Tok and Aauto Quicker, which focus on short video socializing, Netease Koala Shopping, a community-based shopping app integrating sharing and shopping, etc. Their rise has caused a large-scale shift in users’ attention, which will make Xiaohongshu lose a group of users to a certain extent. How to complete traffic construction and user maintenance in the industry with many giants will be the focus of Xiaohongshu’s consideration.

Judging from the data in October 2020, Xiaohongshu ranked first in the dating APP section of iResearch data community, and the number of independent devices is still rising, which is in the leading position in the industry.

Little Red Book has gradually developed into a comprehensive platform of community+e-commerce from the initial PDF travel shopping strategy, with the number of users exceeding 300 million. The content of this "book" of Little Red Book has become richer and richer, and more and more users have written it.

As the first batch of community+e-commerce products, Xiaohongshu identified the target users at the beginning of the product, fully met the needs of users, and successfully realized the integration of two seemingly weak modules through marketing activities, realizing the logical self-consistency of the product and the closed loop of user behavior within the product.

• The e-commerce industry is already in the Red Sea competition, and users don’t seem to buy the e-commerce platform of Xiaohongshu, and there is still much room for improvement in traffic liquidity;
• Faced with the same type of content community or social e-commerce APP that is rising, how can Xiaohongshu maintain its position and maintain its relationship with users?

6.2.1 Strengthen the connection between content and e-commerce, and constantly explore the integration of content community and e-commerce platform.

Realize the intercommunication between seller’s comments and notes, place the product link at the appropriate place on the note page, or attach the sharing notes of star KOL to the product page to enhance the user’s impression and trust; Invite the official flagship store to settle in and improve the variety of goods.

On the basis of the original REDelivery international logistics system, a mature supply chain system and a perfect management system are established to support its e-commerce platform and ensure the authenticity of goods; At the same time, establish a supervision and audit mechanism, conduct regular spot checks, remove inferior products in time, and do a good job in after-sales service.

6.2.2 In terms of user maintenance, we should adhere to the tonality of the product itself and ensure the high quality of the core content.

Increase the reward function of high-quality content, give more direct ways to prove creative ability and get more economic encouragement for high-quality content; Establish a hot list of little red books similar to Weibo Hot Search and Zhihu Hot List, inform users of current trends, improve users’ immersion time, and thus increase users’ stickiness.

New user incentive mechanisms, such as daily sign-in reward, watching live broadcast time reward, shopping reward, sharing reward, etc., will enable users to get incentives not only from spiritual and emotional aspects, but also from material benefits, and these rewards can be used for cash deduction in e-commerce sectors such as welfare agencies, thus forming a cycle.

Xiaohongshu has developed from an unknown APP to a national-level software in just six years. Behind this is the creation and efforts of the founding team. "Three points rely on innovation and seven points rely on hard work." In the future, Xiaohongshu will provide more interesting community games to meet more needs of users, and expect Xiaohongshu to write his own wonderful.

　

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　　党的十八届六中全会通过的《关于新形势下党内政治生活的若干准则》（以下简称《准则》），站在政治和全局的高度，着眼全面从严治党，建设一个更加坚强有力的马克思主义政党，更好推进中国特色社会主义伟大事业，强调必须高度重视思想政治建设，把坚定理想信念作为开展党内政治生活的首要任务。这充分体现了以习近平同志为核心的党中央坚持思想建党、保持党的先进性和纯洁性的高度自觉，体现了我们党坚持不忘初心、继续前进的政治清醒。要认真学习贯彻《准则》精神，坚持以严格的党内政治生活锤炼坚定的理想信念，自觉成为共产主义远大理想和中国特色社会主义共同理想的坚定信仰者和忠实实践者，在全面建成小康社会、实现中华民族伟大复兴中国梦的历史进程中充分发挥先锋模范作用。

　　一、坚定理想信念是共产党人安身立命的根本

　　我们党从诞生之日起就把马克思主义写在自己的旗帜上，把实现共产主义确立为最高理想，鲜明表达了中国共产党人的政治理念、价值追求、行动纲领。坚定理想信念，就是要把对马克思主义的信仰、对社会主义和共产主义的信念作为毕生追求，矢志不渝为共产主义远大理想和中国特色社会主义共同理想而奋斗。

　　(1) Ideals and beliefs are the spiritual pillar of communist party people. People always have a little spirit. The spirit of communist party people is "revolutionary ideals are higher than the sky". It is with the support of this spirit that our party has withstood the bloody revolutionary test of bullets, life and death, the arduous pioneering test of hurricane and rain, the test of reform and opening up, and has continuously moved from victory to new victory and developed into the world’s largest ruling party. Just as Comrade Deng Xiaoping pointed out: "Why did we struggle out under very difficult circumstances in the past, and overcome numerous difficulties and dangers to win the revolution?"? It is because we have ideals, Marxist beliefs and communist beliefs. " Over the past 95 years, generations of communist party people have stood the test of blood and fire, life and death in their heroic struggle for national independence and people’s liberation, national prosperity and national rejuvenation. The key lies in their unswerving ideals and beliefs and their confidence in the bright future of a better society. "It doesn’t matter to behead, as long as the doctrine is true" and "The enemy can only chop off our heads and never shake our faith", all of which vividly show the steadfast and persistent spiritual pursuit of communist party people. Facts fully show that ideals and beliefs are the spiritual foundation and source of strength of communist party people. As long as you build a spiritual pillar with ideals and beliefs, you will not be afraid of any difficulties and challenges, and you will be able to overcome any difficulties and challenges.

　　（二）理想信念是共产党人的政治灵魂。理想信念是政治觉悟、思想境界、道德情操的集中体现。有了坚定的理想信念，就能坚持正确政治方向，在胜利时和顺境中不骄傲不自满，在困难时和逆境中不消沉不动摇，经受住各种赞誉和诱惑考验，经受住各种风险和挑战考验，永葆共产党人政治本色。习近平总书记反复强调，共产党人如果没有理想信念，或者理想信念不坚定，精神上就会“缺钙”，就会得“软骨病”，就必然导致政治上变质、经济上贪婪、道德上堕落、生活上腐化。当前，绝大多数党员干部理想信念是坚定的、政治上是可靠的，但也有一些人理想信念模糊甚至动摇。有的认为“理想很丰满，现实很骨感”，谈理想太远、谈信念太虚；有的不信马列信鬼神，热衷于算命看相、烧香拜佛；有的对中国道路和制度缺乏自信，总觉得西方的月亮比较圆；等等。这些现象和问题，应当引起高度注意。从一些领导干部违纪违法案件可以看出，他们之所以步入歧途、走上不归路，最根本的是思想政治出了问题，是理想信念出了问题。事实警示我们，理想信念动摇是最危险的动摇，理想信念滑坡是最危险的滑坡。只有坚定理想信念，Only in this way can we solve the "master switch" problem of world outlook, outlook on life and values, constantly strengthen our political determination and protect the political soul of communist party people.

　　(3) Ideals and beliefs are the ideological basis for maintaining the unity and unity of the Party. Ideals and beliefs are the spiritual banner of a political party’s unity and forge ahead, which determines the cohesion and centripetal force of a political party. Over the past 95 years, despite all kinds of setbacks and hardships, our party has always been United as one, unswerving and rock-solid, leading the people of all ethnic groups in the country to March forward bravely together, relying on the cohesion and inspiration of ideals and beliefs. At present, our party has more than 88 million party member and more than 4.4 million party organizations. Great changes have taken place in the party, and the situation and tasks it faces have changed greatly. How to unite and unite such a large party organization, form a common will, and maintain unity of action and keep pace? The most fundamental thing is to build up ideals and beliefs. The tortuous course of world socialist practice shows that once Marxist political parties give up their Marxist beliefs, socialist beliefs and communist beliefs, they will fall apart. The disintegration of the Soviet Union and the collapse of the CPSU are very important because the ideals and beliefs have been shaken, the ideological defense line has fallen, and the lessons have been extremely profound. Facts tell us that the decline of a political party often begins with the loss or absence of ideals and beliefs. Only by always holding high the banner of ideals and beliefs can we consolidate the ideological foundation of unity and ensure that the party is stronger and more prosperous.

　　Second, firm ideals and beliefs must be based on a profound grasp of Marxism.

　　Ideological and theoretical firmness is the premise of political firmness. Our party is a Marxist political party that is nurtured and nurtured with advanced ideas and armed with scientific theories. Party member and cadres, especially senior cadres, must take Marxist theory as a compulsory course, constantly improve their ideological awareness and theoretical level of Marxism, build a solid foundation of faith, supplement the calcium of spirit, and keep the rudder of thought steady.

　　(1) Unswervingly adhere to the guiding ideology of Marxism. Marxism is the fundamental guiding ideology for building the Party and the country, and it is also the core and soul of communist party people’s ideals and beliefs. When we say that we are firm in faith and loyal to the Party, we should first look at whether we unswervingly adhere to the guiding ideology of Marxism. If you deviate from or give up Marxism, you will lose your soul and lose your direction, and you will be alienated from the party, which is actually a betrayal of the party’s thoughts. On the fundamental issue of adhering to the unification of Marxist guiding ideology, we must be firm, and we must not engage in diversification of guiding ideology at any time and under any circumstances. To adhere to Marxism, the key is to make sure that our ancestors can’t lose sight of it, but also speak new words, so as to continuously develop Marxism in combination with the reality in China. Persistence is the foundation of development, and development is the best persistence. It is very harmful to treat Marxism with a skeptical and negative attitude, or with a pragmatic and dogmatic attitude. Over the past 95 years, the reason why our Party has been able to accomplish the arduous tasks that all kinds of political forces can’t accomplish in modern times, and to lead and promote China’s revolution, construction and reform to win great victories continuously lies in always taking Marxism as its own action guide, and persisting in constantly enriching and developing Marxism in practice. In the future journey, no matter what kind of setbacks and interference we encounter, we must firmly adhere to Marxism as the backbone.

　　（二）系统掌握马克思主义立场观点方法。马克思主义立场观点方法，是马克思主义科学思想体系的精髓所在。只有掌握了马克思主义立场观点方法，才能真正掌握马克思主义活的灵魂，从根本上提高马克思主义思想觉悟和理论水平，打牢理想信念坚定的基础。长期以来，我们党始终强调学习掌握马克思主义立场观点方法，并自觉用以研究和解决中国的实际问题。这不仅使马克思主义显示出巨大的真理力量，而且为马克思主义注入了强大的生机活力。我们学习马克思列宁主义、毛泽东思想、邓小平理论、“三个代表”重要思想、科学发展观，学习习近平总书记系列重要讲话精神，既要认真学习这个科学思想体系的基本内容，更要系统掌握贯穿其中的马克思主义立场观点方法，系统掌握马克思主义基本原理，学会用马克思主义立场观点方法观察问题、分析问题、解决问题，特别是要聚焦现实问题，不断增强改造客观世界和主观世界的能力。

　　（三）深入学习领会习近平总书记系列重要讲话精神。习近平总书记系列重要讲话，紧紧围绕坚持和发展中国特色社会主义，创造性回答了关系党和国家全局的一系列重大问题，进一步深化了对共产党执政规律、社会主义建设规律、人类社会发展规律的认识，是中国特色社会主义理论体系的最新成果，是当代中国马克思主义的最新发展，是指导我们进行具有许多新的历史特点的伟大斗争的鲜活的马克思主义。党的十八大以来，党和国家事业之所以能开新局、谱新篇，根本就在于以习近平同志为核心的党中央的坚强领导，根本就在于习近平总书记系列重要讲话精神的科学指导。我们学习马克思主义理论，筑牢理想信念之基，最重要的是把习近平总书记系列重要讲话精神学深悟透。要坚持读原著、学原文、悟原理，结合历史学、联系实际学，深入领会讲话的丰富内涵和核心要义，深入领会讲话贯穿的科学世界观和方法论，深入领会讲话蕴含的坚定信仰追求、历史担当精神、真挚为民情怀、务实思想作风和科学思想方法，做到真学真懂真信真用。

　　(4) Seriously study the party rules of party constitution. Party constitution is the general charter of governing the party, which embodies the basic theory and political proposition of the party, the collective will and the principle requirements of the party, and is the fundamental code of conduct that the whole party must abide by. Party rules are the extension and concretization of party constitution, and the concrete follow-up to regulate party member’s behavior. Ideals and beliefs are not abstract, but concrete, which is embodied in the specific provisions of party constitution’s party rules. To strengthen the cultivation of party spirit and strengthen ideals and beliefs, the most basic requirement is to learn the party rules and regulations of party constitution. At present, some cadres in party member have such problems as cheating, escaping and leaking. One of the important reasons is that they don’t learn party constitution’s party rules, forget party constitution’s party rules and don’t take party constitution’s party rules as a discipline. It can be said that whether we can seriously study and strictly abide by party constitution’s party rules is an important test of party member cadres’ party spirit and party loyalty, and also an important test of party member cadres’ ideals and beliefs. We should firmly establish party constitution’s awareness of party rules, regard party constitution’s party rules as the basic standard for strengthening party spirit cultivation and strengthening ideals and beliefs, consciously study party constitution’s party rules, strictly implement party constitution’s party rules, resolutely safeguard party constitution’s party rules, and truly internalize them in the heart and externalize them in the line.

　　Third, strive for the realization of ideals on the road of Socialism with Chinese characteristics.

　　To achieve lofty ideals and goals, we must have a firm and pragmatic trip. We should always maintain the spirit of struggle of the Communist Party of China (CPC) people when the Party was founded, hold lofty ideals, grasp realistic goals, unswervingly adhere to and develop Socialism with Chinese characteristics, and constantly push forward the great practice of fighting for lofty ideals.

　　(a) adhere to the practice of Socialism with Chinese characteristics’s common ideal and firm communist lofty ideal. Realizing communism is the highest ideal of communist party people. Communism can only be realized on the basis of fully developed and highly developed socialist society, which will be a very long historical process. Building Socialism with Chinese characteristics is an inevitable stage to realize communism, and Socialism with Chinese characteristics’s common ideal is the concrete embodiment of the highest ideal of communism at this stage. Therefore, Socialism with Chinese characteristics is the unity of the Party’s highest program and basic program, and the realization of the common ideal is essentially the same as the realization of the highest ideal. If you forget the highest ideal and only care about the present, you will lose your way and become utilitarian and pragmatic; Leaving the realistic goal and talking about the highest ideal will be divorced from reality and become utopianism. For communist party people, we can’t shout the slogan of communism every day and do things like "running into communism", and we can’t live without the beacon of communism. We should correctly understand the relationship between Socialism with Chinese characteristics’s common ideal and the lofty ideal of communism, base ourselves on the basic national condition that China is still in the primary stage of socialism and will be in it for a long time, and make unremitting efforts to realize the Party’s basic program at this stage.

　　（二）坚定中国特色社会主义道路自信、理论自信、制度自信、文化自信。理想因其远大而为理想，信念因其执着而为信念。习近平总书记强调，“当今世界，要说哪个政党、哪个国家、哪个民族能够自信的话，那中国共产党、中华人民共和国、中华民族是最有理由自信的。”为什么这样说？就是因为我们成功开创和发展了中国特色社会主义道路、理论和制度，继承和发展了灿烂辉煌的中华文化，使中国人民富起来了、中华民族强起来了，为人类对更好社会制度的探索贡献了中国智慧。当代中国的伟大社会变革，不是简单延续我国历史文化的母版，不是简单套用马克思主义经典作家设想的模版，不是其他国家社会主义实践的再版，也不是国外现代化发展的翻版，而是自己历经千辛万苦探索出来的正确道路，具有鲜明的独创性。坚定道路自信、理论自信、制度自信，说到底是要坚定文化自信。文化自信是更基础、更广泛、更深厚的自信。这种文化自信，来自于博大精深的中华优秀传统文化，来自于党领导人民创造的激昂向上的革命文化和生机勃勃的社会主义先进文化，来自于以爱国主义为核心的民族精神和以改革创新为核心的时代精神。我们要坚定中国特色社会主义必胜信念，Not afraid of any risks, not confused by any interference, we will create a more extraordinary "China miracle" and write a more wonderful "China story" on the journey of pursuing lofty ideals.

　　(3) Consciously work hard to advance the cause of Socialism with Chinese characteristics. Any great cause begins with ideals and ends with hard work. Without the spirit of hard work and hard work, no matter how great the goal is, no matter how beautiful the blueprint is, it can only be a castle in the air. Our Party has always emphasized hard work and hard work. From "arousing millions of workers and peasants to work with one heart" to "not doing anything, there is no Marxism at all", and then to "talking about making mistakes in the country and rejuvenating the country with hard work", the word "doing" has always been the loudest motto of the Communist Party of China (CPC) people. The red mountains and rivers of new China were shot down by countless revolutionary ancestors, one city and one pool; The magnificent building of socialism was built by countless laborers, brick by brick. Among them, thousands of outstanding party member cadres have devoted all their energy and even their lives. Without lofty ideals, he is not a qualified Communist party member; Leaving real work and talking about lofty ideals is not a qualified Communist party member. Today, it is even more necessary to work hard to promote the great cause of Socialism with Chinese characteristics, realize the goal of "two hundred years" and realize the Chinese dream of the great rejuvenation of the Chinese nation. We should aim high and be down-to-earth, embody the firmness of ideals and beliefs in the process of doing our job well, do every job well in a down-to-earth manner, and strive to achieve our excellent results in the "relay race".Leading cadres, especially senior cadres, should play an exemplary role and let party member and the masses feel the power of ideals and beliefs with practical actions.

　　四、持之以恒抓好理想信念教育

　　理想信念教育是党的思想建设的战略任务，是固本培元、补钙壮骨的基础工程，党的各级组织必须抓紧抓好。要采取更加有力的举措，把理想信念教育贯穿到全面从严治党全过程，融入到加强和规范党内政治生活各方面，不断提高全党思想政治水平。

　　（一）着力抓好党委（党组）中心组学习。党委（党组）中心组学习，是党的理论武装工作的重要抓手，是加强领导干部理论学习和理想信念教育的有效途径，对推动全党学习教育有着重要示范引领作用。要突出学习重点，加强马克思主义理论特别是习近平总书记系列重要讲话精神学习，加强党中央治国理政新理念新思想新战略学习，加强党章党规、党史国史学习。要创新学习形式，综合运用集体研讨、个人自学、专题调研等方式，提升学习质量和效果。要完善学习制度，加强督促检查，把学习情况作为领导班子和领导干部考核的重要内容，提高制度化规范化水平。要大力弘扬马克思主义优良学风，把理论学习同贯彻落实党中央重大决策部署结合起来，同解决改革发展稳定中的实际问题结合起来，真正做到学而信、学而用、学而行。广大党员干部特别是高级干部要自觉抓好学习，增强党性修养。

　　(two) efforts to guide party member cadres to distinguish between right and wrong, and resolutely resist the erosion of wrong ideas. At present, the mainstream in the field of ideological theory is good, with a loud theme and strong positive energy, but there are also some wrong thoughts and wrong views, some of which are still influential and confusing. If we don’t strengthen correct guidance and in-depth guidance, it will be difficult to unify the ideological understanding of party member cadres, and even shake our ideals and beliefs. It is necessary to improve the system of analyzing and reporting major ideological and theoretical issues within the Party, regularly judge and report important trends in the field of ideological and theoretical issues, objectively and comprehensively explain the deep-seated ideological and theoretical issues to party member cadres, and set the direction, say hello, draw the bottom line, defend the position and prevent erosion. We should focus on the erroneous ideological trends such as western constitutional democracy, "universal values", neo-liberalism and historical nihilism, and make a clear-cut analysis and criticism to guide party member cadres to recognize their essence and harm. The broad masses of party member cadres should stand firm in their political stance, stick to the political bottom line, dare to show their swords and confront each other in the face of erroneous ideological trends, and never let it go and stay out of it.

　　(3) Focus on improving innovative education methods. At present, great changes have taken place in the situation of the times and the ranks of party member, and the ways and means of ideal and belief education need to be improved and innovated accordingly. It is necessary to thoroughly study the characteristics and laws of ideal and belief education under the new situation, inherit good experience and practices, explore new ways and means, and constantly enhance the times and attractiveness. We should persist in carrying out centralized study and education within the Party, sum up and make good use of long-term practical experience, especially the fresh experience of the Party’s mass line education practice activities, "three strictness and three realities" special education and "two studies and one doing" study and education since the 18th CPC National Congress, so as to continuously educate and improve party member cadres. We should pay more attention to the ideological reality of cadres in party member, adhere to the combination of advanced requirements and extensive requirements, solve ideological problems with practical problems, and educate people with understanding and caring for people. It is necessary to make full use of all-media diversified forms of communication and use differentiated and interactive methods to enhance the pertinence and effectiveness of education.

　　(four) efforts to expand and expand the coverage of education. The education of ideals and beliefs should be carried out not only among cadres in party member, but also for the whole society. We should continue to deepen publicity and education in Socialism with Chinese characteristics, make clear the historical inevitability and great superiority of Socialism with Chinese characteristics, and maximize social consensus. It is necessary to carry out in-depth publicity and education on the Chinese dream, pay attention to spreading the Chinese dream with literary and artistic works, show the Chinese dream with patriotic education bases, cultivate the Chinese dream with mass theme activities, and guide the broad masses of the people to pursue their dreams together. It is necessary to further promote the construction of socialist core values, do a solid job of integration and implementation, and strive to promote compliance with the law and integration into social life, making it the common pursuit of all people. Ideal and belief education should pay special attention to young people, guide them to firmly listen to the party’s words and follow the party’s beliefs, and establish lofty life aspirations and lofty ideals.

　　As the "explosion" of the new format of the digital economy, in the past year or so, live broadcast has been in the limelight. Both professional anchors, stars, bloggers and amateurs have entered the live broadcast room one after another. From selling lipstick to selling houses, the anchors are all eloquent: "delicious", "beautiful" and "buy it" … … More and more consumers have also adapted to live shopping. According to the data released by China Internet Network Information Center, as of December 2020, the number of live e-commerce users in China has reached 388 million, ranking first among all live webcasts, and 66.2% of live e-commerce users have purchased live products.

　　While the live broadcast of goods is booming, some live broadcast rooms also gather many consumption traps such as counterfeiting, exaggeration, improper goods and poor after-sales service. How long can the live broadcast be "fragrant"? Can we return to rationality from barbaric growth in 2021?

　　It’s annoying to watch the excitement

　　Today, watching live shopping is a common thing. Open Taobao, JD.COM, Suning, Mushroom Street and other online shopping platforms at any time, and you can hear the call of "friends" and "babies" from the anchors. Every few minutes, there are airborne red envelope gift certificates. Often, consumers have not had time to understand whether they really need it, and they are already hot-headed. "Order, buy!" However, when the courier arrives, the products that many people buy are far from what the anchor said.

　　Liu Jing, who works for a media company in Daxing District, Beijing, recently stepped on a live broadcast pit with goods. She listened to the neck pillow recommended by a platform anchor to relieve neck and shoulder pain, so she took the idea of giving it a try and spent more than 500 yuan to place an order. Unfortunately, after she got it, she found that this pillow was shoddy and completely different from what the anchor said. I wanted to return it, but I found that I couldn’t even find the live broadcast platform. Liujing said: "I thought it was worth more, but it was cut ‘ Leek ’ I think that the complaints from relevant departments can’t produce evidence. "

　　Zhu Jianqiao, secretary-general of China Consumers Association, analyzed the main reasons why it is difficult to protect rights with live broadcast. He said that the main body of live broadcast with goods involved in sales is diverse, and the responsibility is unclear, which makes consumers not know who to look for when defending their rights. Consumers bought it by watching the live broadcast. As a result, the anchor may say that you are trading with Taobao and JD.COM, and it has nothing to do with me; Looking for the seller of the flagship store, he may say, you are drained through the live broadcast room; Looking for a platform, he may say, I just provide the venue, and you have to find the anchor.

　　The problems of live broadcast with goods include old problems such as poor quality, false propaganda, and inadequate after-sales, as well as new problems such as fraud by public figures with goods, traffic fraud, and false reports. Brushing the bill and brushing the flow is one of the worse behaviors. Industry insiders told reporters that although the shopping platforms such as Tmall and JD.COM are increasingly cracking down on swiping bills, it is not difficult to find traffic dealers on the Internet, and even you can find sellers by directly entering keywords such as "pink" and "live traffic" on some websites. On the quotation sheet of an online shop, the annual price of machine brushing package ranges from 1000 yuan to 5,000 yuan, while the manual account is more expensive, and it also corresponds to the number of different viewers, likes and shares, sales volume with goods and the number of real people’s comments. Even for the sake of good-looking data, the data of different commodities in the same store, such as apples, are grafted onto bananas. These false data seem to maintain the "worth" of artists or online celebrity, but they seriously mislead consumers, and at the same time, they are just fleeting losses for businesses.

　　Innovating supervision and standardizing management

　　The current situation of concentrated consumer demands makes live broadcast with goods one of the 11 hot spots of consumer complaints in the Analysis of Complaints Accepted by National Consumers Association in 2020 issued by China Consumers Association. On March 15th this year’s International Consumer Rights Day, local consumer associations have also drawn their priorities according to local conditions. For example, the Consumer Protection Committee of Anhui Province specially reminded consumers in the No.1 consumption reminder in 2021 to try to buy goods in the official flagship store or the live broadcast room of well-known anchors. Don’t trust the propaganda made by merchants such as "special price", "clearance price" and "lowest price in the whole network", and keep relevant vouchers, and actively defend their rights when their rights are damaged.

　　Since the second half of 2020, from industry associations to regulatory authorities, a series of rules and regulations have been issued for live webcasting, especially for live webcasting. The intensity of policy release is rare over the years, precisely to promote the healthy development of live webcasting as soon as possible.

　　First of all, from the perspective of activating the consumer market, relevant functional departments give more confidence to webcasting with positive support and expectation. In July, 2020, 13 departments, including the National Development and Reform Commission and Ministry of Human Resources and Social Security, issued the Opinions on Supporting the Healthy Development of New Business Forms and Models, Activating the Consumer Market, and Promoting Employment Expansion, which clearly stated that it is necessary to cultivate new individuals, support independent employment, and support diversified independent employment and time-sharing employment such as webcasting. In the same month, among the new occupations jointly released by the Ministry of Human Resources and Social Security, the General Administration of Market Supervision and the National Bureau of Statistics, "Live Salesman" ranked among them, which means that "e-commerce anchor" and "online celebrity with goods" have obtained official certification as a new occupation.

　　In regulating the rules of online shopping behavior, the supervision mode of "internet plus" is constantly innovating. There are three main bodies of live delivery, namely, platform, anchor and merchant. Who should I look for in case of consumer disputes? In the "Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities" issued by the General Administration of Market Supervision in November 2020, the responsibilities and obligations of all parties involved in the process of live delivery were clarified, and at the same time, eight common illegal acts in live delivery, such as illegal product quality, illegal advertising and infringement of consumers’ legitimate rights and interests, were required to be investigated and dealt with according to law.

　　The fraud of live broadcast data was mainly rectified. In the "Regulations on the Management of Internet Live Marketing Information Content Service (Draft for Comment)" issued by the Network Information Office in November 2020, it is clearly required that operators and live marketers engaged in Internet live marketing information content services should publish goods or service information truthfully, accurately and comprehensively, and must not "fabricate or tamper with data traffic such as attention, page views, likes and transaction volume". For those who violate the above provisions and cause damage to others, clear penalties have been made for the corresponding degree of behavior.

　　Innovative regulatory measures are also adopted for the management of the network platform. The consultation draft of the Internet Office has increased the management responsibility of the e-commerce live broadcast platform. In the Notice on Strengthening the Management of Online Show Live Broadcasting and E-commerce Live Broadcasting issued by the State Administration of Radio, Film and Television, specific management rules are put forward on the registration, content, audit, anchor and reward of online live broadcasting and e-commerce live broadcasting. It is clearly required that the overall ratio of the number of first-line auditors of relevant platforms to the number of online live broadcast rooms shall not be less than 1: 50.

　　In 2021, whether the new format of live broadcast with goods can continue the prosperity depends on whether it can move from barbaric growth and quick money to legal and standardized operation. After all, only by legal compliance can we go far.

(Gaohe HiPhi X brings all models to the Shanghai Auto Show)

(Gaohe HiPhi X brings an immersive TECHLUXE? technology luxury experience to the auto show audience with the new "car dance" show)

New models, technology, luxury, new options

On March 30th, Gaohe Automobile officially released four new models with six seats in performance version, six seats in luxury version, six seats in flagship version and four seats in flagship version, all of which are equipped with four-wheel drive, four-wheel steering and six-door electric NT wing door as standard, bringing users more diversified new luxury options of TECHLUXE? technology.

(The lineup of all models of Gaohe HiPhi X was unveiled at the Shanghai Auto Show)

Through the industry-first "Gaohe Energy Upgrading Service", Gaohe Automobile will also provide "trade-in" battery upgrading service for the first owner of HiPhi X in 2023, which can upgrade the existing battery pack to the industry-leading 160kW·h or 120kW·h battery pack and enjoy the longest battery life of up to 1000 kilometers.

(Ding Lei, founder of Chinese Express and Gaohe Automobile, released the "Gaohe Energy Promotion Plan")

Brand-new service directly reaches the user’s life radius

With the delivery just around the corner, Gaohe Automobile accelerates the construction of luxury service system and charging. The first batch of Gaohe experience stores located in more than ten cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Ningbo, Xi ‘an, Chongqing and Yancheng have taken the lead in opening, and the number of experience stores and service outlets will increase to 85 by the end of May, reaching 120 during the year.

(The first batch of Gaohe experience stores in China has been opened first)

In terms of charging, the first owner of Gaohe Automobile will be given an intelligent interactive Gaohe household charging pile. The evolvable intelligent interconnected charging pile can realize voice interaction, give intimate reminders when charging, send blessings during festivals, and users can customize voices and scenes to feel novel fun.

The first car owner can also enjoy fast charging service at Gaohe brand charging station; At the same time, Gaohe Automobile has achieved in-depth cooperation with charging partners such as State Grid, China Southern Power Grid and TELD on national public charging piles, covering 150,000 charging piles in more than 300 cities and major highway networks, covering the core charging scenes in users’ travel.

At the same time, for the first owner of four new HiPhi X models, Gaohe Automobile launched "Qixin Courtesy" to provide car owners with a life-cycle worry-free car experience with the guarantee of "2 extra long +2 free +1 peace of mind". Its rights and interests include:

Extra-long vehicle warranty (5 years/150,000 km)

Super-long Three Electricity Warranty (8 years/240,000 km)

Lifelong free road rescue

Lifelong free 5G network car networking traffic (10G per month)

14-day peace of mind car purchase guarantee

(The first owner of the new model of Gaohe HiPhi X can enjoy the "new courtesy")

Brand-new factory guarantees high quality and timely delivery.

HiPhi Plaza strives to build the latest benchmark of intelligent manufacturing in the digital Internet era with the four dimensions of "intelligence, digital, interconnection and environmental protection". It is also a brand experience center jointly created by Gaohe Automobile and users, and fully guarantees the high-quality delivery of Hip Hi X.

(Gaohe City Boutique Factory Deduces the Perfect Integration Model of Post-modern Industry and City)

As a new benchmark for intelligent manufacturing, the factory introduced world-class advanced manufacturing equipment such as Kuka’s latest C4 interconnected robot, which was enabled by edge computing. Based on the production environment with full coverage of 5G, it was fully intelligent and interconnected. From the first part to the last unattended automatic driving production line, it realized a high degree of automation. It is an industrial 4.0 model factory that comprehensively benchmarked the most advanced intelligent manufacturing level in the world today and took the lead in entering the era of "intelligent manufacturing".

Gaohe Factory has built a strict quality management system with world-class standards, combined 100% on-line and off-line measurement with advanced equipment and means such as GOM Blu-ray measurement and CMM, and realized quality management based on big data trend analysis with 5G communication technology to ensure the quality of millions of luxury cars for users. The painting workshop adopts the latest generation of spraying robots from Durdurr, Germany, with an atomization efficiency of 62,000 revolutions per minute, high-pressure adsorption of 30,000 volts and 8 coats, achieving the extremely uniform appearance quality comparable to Porsche, and having excellent corrosion resistance and weather resistance.

(The paint workshop of Gaohe City Boutique Factory is equipped with the latest generation painting robot of DURR)

As a user experience center, Gaohe Factory building is full of futuristic feeling, and it has become a model of post-modern industrial manufacturing and urban integration through scientific planning and landscape design. Green materials, processes and equipment are widely used to create a "zero-load" green environmental protection model project for the environment, and users will soon be open to make an appointment to visit. Users can also test drive the latest HIX vehicles here, and they can also choose to complete the delivery of their cars in the factory.

It is reported that from May 8, Gaohe HiPhi X will be officially delivered to users in high quality.

　　□ Our reporter Luo Shasha □ Our correspondent Ding Jin

　　In recent years, with the continuous development of the e-sports industry, some lawless elements have set their eyes on e-sports and surrounding derivative projects in order to gain high illegal interests. A 14-member criminal gang headed by Gong and Liu set up an e-sports company, developed an e-sports game App, and opened a casino in the name of "Bounty Tournament". In just three months, the gambling money involved was as high as 8.6 million yuan.

　　On June 14th, 2023, the People’s Procuratorate of gusu district, Suzhou City, Jiangsu Province filed a public prosecution, and the court sentenced 14 people, including Gong, Liu, Deng and Li, to prison terms ranging from five years and three months to one year and six months, and fined them ranging from 50,000 yuan to 20,000 yuan. Some of them were suspended. He was ordered to withdraw more than 1 million yuan of illegal income and confiscated more than 100 tools such as computers and mobile phones. At present, the judgment has come into effect.

　　In August, 2021, Xiao Liu, a college student who lives in gusu district, Suzhou, got a short live video of "Bounty Tournament". According to the anchor, this game App called "Meet Me" contains all kinds of popular mobile games. If you win in the random pairing game, you can win the bonus, and you can withdraw it through the App.

　　Not only can you play games, but you can also get money if you win? Xiao Liu, who was very excited, quickly downloaded, registered and logged in, and found that to participate in the "prize-winning battle", he had to recharge the diamond in the App as an "admission fee". Xiao Liu has recharged 100 diamonds and transferred to the entrance of a shooting mobile game that he often plays through the platform to participate in the battle. The so-called "bonus" is the sum of the "admission fees" of him and other players. Although he won 100 diamonds in the end, 30 diamonds were automatically taken away by the platform. Under the reminder of a friend, Xiao Liu realized that the platform was involved in gambling, so he immediately uninstalled the App and called 110.

　　After receiving the report, the public security organ filed a case for investigation. The police found that Xiao Liu’s recharge funds flowed to an e-sports company in Chengdu, and a total of 14 suspects including the company’s head Gong, management Liu, App development and promotion and financial personnel were locked up. In September 2021, with the cooperation of the Chengdu police, the police arrested all the suspects and brought them to justice, and the "Mutual Help" App was immediately forced to stop.

　　After investigation, Gong and his friend Liu partnered to open a network technology company, which faced losses due to poor operation. One day, when Gong accidentally saw an e-sports game advertisement of "winning the game and earning a bonus", he wanted to develop an App to explode the popularity of mobile games and use the "bonus" gimmick to attract traffic. The company only needed to sit and enjoy the draw.

　　Later, Gong persuaded five people, including Liu, to use the state’s support policies for the e-sports industry to register and establish Encounter E-sports Co., Ltd. and obtain the e-sports business license. The business scope includes sports competition organization, animation game development, sports event planning and other e-sports related content. Gong is the actual controller of the company, and Liu and other five people are the shareholders of the company. After joint discussion, they instructed five technicians, including Li and Ma, to develop the "Mutual Help" App, which was officially launched in June 2021. The company’s employees, Deng Mou and Huang Mou, used the online platform to promote the "Bounty Tournament" as a gimmick to attract players to download the App. After registration, they recharged through WeChat and Alipay and bought diamonds as virtual coins. After the user pays the prescribed equivalent virtual currency, the platform randomly pairs into the game, and the winner wins all the rewards and cashes out through App. The company draws profits according to the proportion of shooting mobile games 30% and pushing tower mobile games 20%, and financial staff Xu is responsible for fund settlement. After verification, the App has been in operation for 3 months, and the registered users have reached 2.6 million, and the user’s recharge amount has exceeded 10 million yuan.

　　In November 2021, six management personnel, including Gong Mou and Liu Mou, were arrested by the gusu district Procuratorate on suspicion of opening a casino, and eight technical, promotion and financial personnel, including Li Mou, Deng Mou and Xu Mou, were criminally compulsory on bail pending trial. It was found through trial that from June to September, 2021, 14 people, including Gong and Liu, organized players to participate in online gambling through App. The gambling money involved was as high as 8.6 million yuan, and the profit from it was more than 1 million yuan, which constituted the crime of opening a casino.

　　"The company has a legal e-sports license, ‘ Meet each other ’ App is similar to JJ landlord, how can it be regarded as opening a casino? " In January 2022, the case was transferred for review and prosecution. Gong and Liu tried to cover up the facts of the crime and insisted that they were engaged in legal and compliant e-sports business.

　　According to the review of the procuratorate, the "Mutual Encounter Help" App provides users with a recharge channel for converting cash into virtual currency and a withdrawal channel for converting virtual currency into money again. Users can bet virtual currency as a chip, and the companies involved are drawn from the amount bet by each game player. The resulting user recharge and withdrawal are drawn from the companies involved, which correspond to the "up and down" links of gambling respectively, and belong to online gambling activities.

　　"In fact, as long as it meets ‘ Money goes in and money goes out, winning or losing is random ’ This gambling feature can constitute the crime of opening a casino, ‘ E-sports ’ Camouflage is just self-deception. " Undertaking the introduction of prosecutor Liu Ben. In fact, along with the bloody e-sports competition, there were criminals who developed the e-sports quiz App, which allowed players to recharge and bet, and the platform settled and cashed out. In essence, it opened an online casino under the banner of e-sports quiz, which once attracted many players to indulge in it. In contrast, the "mutual encounter" App uses "playing games and winning bounty" as a cover and puts on a "legal coat", which is more confusing and tempting. Young people who love e-sports games, especially students at school, have weak discrimination ability, and are easy to fall into this kind of well-disguised trap, breaking the law without knowing it, so we should take a warning and be vigilant.

　　How can we stay away from this kind of online gambling trap? The procuratorate reminded that buying chips to bet, winning or losing determines the income and can be exchanged for cash. As long as these three characteristics are met, whether it is chess, mobile games or other forms, it is already suspected of gambling violations. The masses must improve their discriminating ability, put an end to luck, download and log in games through official platforms and formal channels, don’t trust online advertisements and private recommendations, and don’t click on links that come from unknown sources. Once illegal activities such as gambling are found, they should take the initiative to refuse and report them immediately. Never believe gimmicks such as "generous bonuses" and "one-second cash withdrawal", otherwise they may be bankrupt, heavily in debt, and may be investigated for legal responsibility.

On November 1st, in the final round of the second stage (Group B) of the Asian Women’s Football Qualifier for the Paris Olympic Games, China drew 1-1 with South Korea, and failed to advance to the Paris Olympic Games.

On November 1st, China coach Shui Qingxia (former) led the players to greet the audience after the game. Xinhua News Agency reporter Jiang Kehong photo

On November 1st, China team player Wang Shanshan (right) struggled in the competition. Xinhua News Agency reporter Wei Peiquan photo

On November 1st, China team player Zhang Linyan (second from left) broke through with the ball in the game. Xinhua News Agency reporter Jiang Kehong photo

On November 1st, China team player Yang Lina cried after the game. Xinhua News Agency reporter Wei Peiquan photo

Source: Xinhua News Agency

　　China Southern Airlines: As the first flight company, China Southern Airlines dispatched the Airbus A380, which is known as the "Big Mac in the Air". It is the largest civil airliner in the world, with a length of 73 meters and a wingspan of 79 meters. The flight test of A380 can comprehensively test whether Daxing International Airport meets the guarantee requirements of 4F-class airport.

　　Xiamen Airlines: The United Nations painted Boeing 787-9 aircraft. Xiamen Airlines chose the only officially confirmed United Nations painted Boeing 787-9 aircraft in the world. As the "air image ambassador" of Xiamen Airlines to promote the sustainable development of the United Nations, the aircraft has successively launched themed flights such as "climate change" and "underwater creatures and terrestrial creatures", which is in line with the green construction characteristics of Daxing Airport. Photo courtesy/Xinhua News Agency

　　Air China: 747-8 Long-range Wide-body Airliner Air China has launched the Boeing 747-8 Long-range Wide-body Airliner, the main type of wide-body airliner. This model has carried out the verification test flight of the new runway of Chongqing Airport. The fuselage is 78.3 meters long and can carry 365 passengers.

　　At 9: 29 on May 13th, an Airbus A380 of China Southern Airlines landed smoothly on the west runway of Beijing Daxing International Airport. Subsequently, Airbus A350-900 of China Eastern Airlines, Boeing B747-8 of international airlines and Boeing B787-9 of Xiamen Airlines also landed on the runways of Beijing Daxing International Airport in the second, first and first runways. For this test flight, the four airlines involved did not dare to "neglect" and all took out their own housekeeping models.

　　Beijing Daxing International Airport began to verify the real aircraft, and the flight test of flight procedures officially kicked off, which marked that the focus of Beijing Daxing International Airport shifted from infrastructure construction to preparation for operation and navigation. The Beijing Youth Daily reporter was informed that China Southern Airlines will build a "dual hub" in Beijing and Guangzhou in the future, Air China will get a 10% share of Daxing Airport, Xiamen Airlines will transfer to Daxing Airport in March next year, and China Eastern Airlines will build a "four-in and four-out" flight wave & HELIP; … After the opening of Beijing Daxing International Airport, passengers will have a better flight experience.

　　site

　　The plane and crew passed the "test"

　　For Daxing Airport, the test flight is similar to "rushing for the exam", and the plane and crew are "examiners". The test of flight test content is a comprehensive test of airport air flight procedures and ground operation procedures. The "Regulations on the Management of Transport Airport Construction" clearly stipulates that flight test is one of the necessary conditions for issuing airport use permits.

　　On May 13th, four airlines, including China Southern Airlines, China Eastern Airlines, Air China and Xiamen Airlines, carried out verification flight tests on some flight procedures of Beijing Daxing International Airport.

　　At 9: 03, the A380 passenger plane of China Southern Airlines took off from the Capital Airport from south to north. Subsequently, the verified flights of China Eastern Airlines, Air China and Xiamen Airlines took off from the middle runway of the Capital Airport in turn and flew to Daxing Airport under the command of the terminal controller of North China Air Traffic Control Bureau.

　　"South 7777, Super, Daxing Tower welcomes you. Corrected sea pressure 1014, CAVOK, ground wind 200, 4 meters seconds, runway 35R, can land. " At 9: 29, China Southern Airlines A380 landed smoothly as instructed by the controller of Daxing Tower. Subsequently, the tower controller instructed him to slide to the designated place according to the predetermined route.

　　After that, the flights of China Eastern Airlines, Air China and Xiamen Airlines landed on the corresponding runways in turn to carry out ground support verification.

　　At 10: 57, four planes took off from Daxing Airport in turn. With the cooperation of the tower, approach, area controller and Tianjin Air Traffic Control Branch, the flight test verified the departure and arrival flight procedures of Daxing Airport. At 12: 36, the plane returned to the Capital Airport and landed. This verification flight test was successfully completed.

　　Daxing International Airport is the highest 4F-class airport in the classification of airport support level, and its runway length, wingspan and wheel track that can support take-off and landing aircraft rank first among all airports at present. Therefore, the test flight selected four representative large-scale dual-channel aircraft from four different airlines and covered four runways to carry out "stress test" in order to fully verify the operational support capability of Daxing Airport. Ensuring the safe operation of these aircraft means that Daxing International Airport can also successfully ensure the safe operation of all aircraft in the world today.

　　lineup

　　Unit with "experience value" of 70,000 hours

　　In view of this verification flight, China Eastern Airlines made a comprehensive evaluation of all aircraft types, and selected the newly introduced flagship A350-900 aircraft to participate in the verification test flight. In addition to the advanced flight control system, the cockpit of this aircraft is also equipped with dual HUD (Head-up Display), which can display the flight track information, navigation information and external flight scenes on the display screen, which improves the pilot’s perception of the environment and helps to complete multiple verification flight test subjects.

　　China Eastern Airlines selected a four-person test flight crew led by Airbus A350 pilot Wu Kun and A350 captain Hou Dandong. The four captains are all senior captains, with a total flight time of nearly 70,000 hours.

　　At the same time, China Southern Airlines also sent four senior captains and a co-pilot to form the main test flight crew, which was led by Wang Renjie, the operation director of China Southern Airlines. All four captains have rich flight experience, and have served as captains for more than 15 years, with an average flight time of more than 17,000 hours. The crew with such a "luxury" configuration can be called a "flying dream combination".

　　Air China has selected a senior captain with excellent technology and rich flight experience, who has participated in important flight support tasks many times, and has many experience in delivery test flight and "D inspection" test flight as the test flight crew. The test flight crew consists of three B747 pilots: Zhang Hengwen, Zhou Zaiming and Lian Xin. At the same time, Air China also arranged a backup unit for this test flight.

　　In this test flight, Xiamen Airlines sent four excellent pilot teams. Mao Jun, general manager of Xiamen Airlines Flight Corps, was the leader, and two senior 787 captain instructors, Xu Yuanzhi and Cheng Mengjiao, and an excellent co-pilot Yang Bo were in charge of the flight.

　　feeling

　　Some flights can save 20 minutes.

　　Zhang Mao, the captain in charge of the flight test crew of China Southern Airlines, told the Beijing Youth Daily reporter after the flight test: "The overall flight test process is stable and smooth, the route design is optimized and reasonable, and all navigation and support facilities are running smoothly, which fully meets the navigation conditions."

　　Zhang Mao said that Daxing Airport is located at the junction of Daxing in Beijing and Langfang in Hebei, and its geographical location and airspace structure determine its unique advantages: the flight time from Daxing Airport to the south-central and southwest directions is 10 to 20 minutes shorter than that of the Capital Airport. Similarly, the flight time for flights from Central South and Southwest China to Daxing Airport is also 10 to 20 minutes shorter than that of Capital Airport.

　　follow-up

　　North China air traffic control bureau makes a test flight report

　　The flight procedures are mainly designed by the air traffic control department, and the test flight is to verify the reliability and rationality of these new "sky roads". Daxing Airport has added 94 flight procedures, and North China Air Traffic Control Bureau is the "designer" of the flight procedures of Daxing Airport.

　　Yan Xiaodong, deputy director of the North China Air Traffic Control Bureau, said in an interview that the flight program design is not isolated, and a slight change may trigger a "butterfly effect". On the surface, Daxing Airport is only newly built, but there are 24 airports involved in adjusting flight programs in North China and 9 in East China, Central South, Northwest China and Northeast China. The Air Traffic Control Bureau of the Civil Aviation Administration is the "chief designer" of the whole flight program adjustment. Flight test is an important prerequisite for the approval of flight procedures and the acceptance of related industries, which is of great significance to the airport sailing.

　　The reporter of Beiqing Daily learned from the North China Air Traffic Control Bureau that the bureau will adjust the flight procedures and form a final flight procedure report according to the results of this verification flight. Only after the flight procedures are officially approved can Daxing Airport be successfully navigable.

　　node

　　A full-scale test flight will be conducted from August to September.

　　This test flight is the most important node task before the acceptance of Daxing International Airport. According to the plan, the test flight of Daxing International Airport will be divided into three stages: the basic test flight will be carried out on May 13th, mainly to test the general security of the airport; In August, a special flight test of low visibility will be carried out at the airport, aiming to make the low visibility operation capacity of Daxing International Airport reach the highest level in the world. A comprehensive test flight will be carried out from August to September to ensure that the air-ground coordination is smooth and efficient after the airport is put into operation.

　　The reporter of Beiqing Daily learned from the Civil Aviation Administration that the next low-visibility special test flight will also become the highlight of the test flight of Daxing International Airport. The test flight of Daxing International Airport in August will test the HURVR 75-meter technology, which represents the most advanced level of low-visibility take-off of aircraft in the world. At present, there is no airport in China that uses this technology.

　　At present, the three-character code and four-character code of Daxing International Airport have been approved by the International Air Transport Association (IATA) and the Air Traffic Control Bureau of the Civil Aviation Administration respectively. The Airport Operation Manual and its annexes have passed the preliminary examination of compliance. So far, more than 50 domestic and foreign airlines have expressed their willingness to enter Beijing Daxing International Airport, including more than 30 Hong Kong, Macao and Taiwan airlines and foreign airlines.

　　In addition, in order to better match the operation of China Southern Airlines A380, Daxing International Airport Terminal has set up six parking stands that match the huge size of A380, and each parking stand has specially designed docking covered bridges with different heights for A380′ s three doors, which can connect A380′ s lower left door, left second door and upper left door, so that passengers can board and leave the plane quickly in layers.

　　It can be said that the air route to Beijing is shortened, the ground taxiing time is reduced, and the passenger flight experience is improved. After China Southern Airlines enters Daxing International Airport, it will bring better flight experience to the passengers.

　　Prospect of stationing in

　　China Southern Airlines builds a "double hub" of Beiguang.

　　China Southern Airlines owns 40% of the time resources at Beijing Daxing International Airport, and will undertake 40% of the air passenger business of Beijing Daxing International Airport in the future. It is the main base airline with the largest share of time resources, the widest flight network coverage and the largest number of passengers carried by Beijing Daxing International Airport. According to the development plan, by 2025, China Southern Airlines is expected to put more than 200 aircraft into Beijing Daxing International Airport, with more than 900 daily take-off and landing flights.

　　At present, the preparatory work for the construction of China Southern Airlines project and the transition operation has entered the sprint stage, ensuring that it is completed and put into operation simultaneously with Daxing Airport.

　　The reporter of Beiqing Daily learned that the construction of China Southern Airlines in Daxing International Airport Base in Beijing includes five functional areas: maintenance facilities, single shift dormitory, aviation food facilities, operation and security housing and freight facilities, with a total of 6 plots and 36 single buildings. It has the largest hangar in Asia, the largest operation control center in Asia and the largest aviation food production base in Asia.

　　Among them, the No.1 hangar of the maintenance facility project has a span of 405 meters and a maintenance hall of 40 meters high, which can accommodate 2 Airbus 380, 3 Boeing 777s and 3 narrow-body aircraft at the same time, or 12 320 series narrow-body passenger aircraft at the same time. It is the largest hangar with the largest span and single construction scale in Asia. The construction scale of aviation food facilities is 92,200 square meters, with a daily production capacity of 100,000 copies and a peak daily production capacity of 180,000 copies, which can meet all the aviation food demand of Daxing International Airport in the initial operation. The construction scale of the Operation and Support Project is about 500,000 square meters. It integrates functional modules such as operation control, hub ground control and maintenance control to realize centralized and unified control of flight scheduling, field operation and maintenance operation, and will build the largest aviation operation control center in Asia.

　　Xiamen Airlines will make a one-time transition next year.

　　Beijing-Tianjin-Hebei is the key node of Xiamen Airlines’ "one axis and two wings" strategic layout. As early as 2014, Xiamen Airlines established its Beijing branch and acquired Hebei Airlines, becoming the only airline in the civil aviation industry to realize the comprehensive layout of Beijing-Tianjin-Hebei. At present, Xiamen Airlines’ market share in Beijing is constantly expanding, with 15 related routes in Beijing, with an annual passenger traffic of nearly 3 million passengers.

　　According to the plan, Hebei Airlines, a subsidiary of Xiamen Airlines, will become the airline company of Daxing Airport in 2019. Xiamen Airlines is scheduled to transfer to Daxing Airport in March 2020. In terms of capacity, Xiamen Airlines will invest 17 capacity in Daxing Airport in 2020; In 2025, it is planned to invest 30 aircraft, including Hebei Airlines and Jiangxi Airlines, with a total capacity of about 50 aircraft.

　　China Eastern Airlines "four in and four out" flight waves

　　China Eastern Airlines’ initial infrastructure investment is estimated to be 13.2 billion yuan, and the overall investment scale in the future will exceed 120 billion yuan, of which the capital construction investment scale will exceed 20 billion yuan, and the operating fleet investment scale will be nearly 100 billion yuan.

　　On June 29, 2017, the construction of China Eastern Airlines Beijing New Airport Base project officially started. Up to now, the total construction area of the first phase project is 470,000 square meters, and nearly 90% of the engineering quantity has been completed. The second phase project of 700,000 square meters has also been fully started on March 16, 2019.

　　China Eastern Airlines’ Independent Popular Economy Airline Brand — — China United Airlines Co., Ltd. will realize the "overnight transition" and become the first airline to be stationed and operated in Beijing Daxing International Airport. China Eastern Airlines’ routes in Beijing (except the Beijing-Shanghai Express) quickly shifted and completed the transition, and it is expected that all the transitions will be in Daxing in the summer and autumn season of 2020; China Eastern’s international partner airlines will also gradually move to Beijing Daxing International Airport.

　　China Eastern Airlines will build a "four-in and four-out" flight wave at Beijing Daxing International Airport, and include the flights from SkyTeam member airlines and domestic and foreign partner airlines to Daxing into the flight connection plan. In terms of domestic routes, China Eastern Airlines, Shanghai Airlines and China United Airlines, which belong to China Eastern Airlines, focus on building business routes from Beijing Daxing to Shanghai, Kunming, Xi ‘an, Hangzhou, Nanjing, Chengdu, Chongqing, Guangzhou and Shenzhen, and gradually reach the scale of starting more than 5 flights a day in the first two years after sailing; Domestic provincial capital cities and airports above 10 million have achieved full coverage. In terms of international routes, major routes such as Paris, London, Sydney and Tokyo were opened in the early stage. By 2025, China Eastern Airlines will put 180 to 200 aircraft into Beijing Daxing International Airport, and together with the capacity of global partners, it is estimated that the daily average number of flights will exceed 650, and the route network will cover major domestic markets in China, as well as important global aviation hubs such as Paris, Amsterdam, Detroit, Seattle and Seoul. Taking off from Daxing, China Eastern Airlines will build a higher-level global network, build a higher-quality "Silk Road in the Air" and make Beijing the best and most convenient aviation gateway in the world.

　　This edition/Beijing Youth Daily reporter Lin Lishuang coordinator/Yu Meiying

　　Photography (except signature)/Beijing Youth Daily reporter Wei Tong

　　The Supreme Court’s decisions on physician-assisted suicide carry important implications for how medicine seeks to relieve dying patients of pain and suffering.

　　Although it ruled that there is no constitutional right to physician-assisted suicide, the Court in effect supported the medical principle of "double effect", a centuries-old moral principle holding that an action having two effects— a good one that is intended and a harmful one that is foreseen— is permissible if the actor intends only the good effect.

　　Doctors have used that principle in recent years to justify using high doses of morphine to control terminally ill patients’ pain, even though increasing dosages will eventually kill the patient.

　　Nancy Dubler, director of Montefiore Medical Center, contends that the principle will shield doctors who "until now have very, very strongly insisted that they could not give patients sufficient mediation to control their pain if that might hasten death."

　　George Annas, chair of the health law department at Boston University, maintains that, as long as a doctor prescribes a drug for a legitimate medical purpose, the doctor has done nothing illegal even if the patient uses the drug to hasten death. "It’s like surgery, "he says. "We don’t call those deaths homicides because the doctors didn’t intend to kill their patients, although they risked their death. If you’re a physician, you can risk your patient’s suicide as long as you don’t intend their suicide."

　　On another level, many in the medical community acknowledge that the assisted-suicide debate has been fueled in part by the despair of patients for whom modem medicine has prolonged the physical agony of dying.

　　Just three weeks before the Court’s ruling on physician-assisted suicide, the National Academy of Science (NAS) released a two-volume report, Approaching Death: Improving Care at the End of Life. It identifies the undertreatment of pain and the aggressive use of "ineffectual and forced medic al procedures that may prolong and even dishonor the period of dying" as the twin problems of end-of-life care.

　　The profession is taking steps to require young doctors to train in hospices, to test knowledge of aggressive pain management therapies, to develop a Medicare billing code for hospital-based care, and to develop new standards for assessing and treating pain at the end of life.

　　Annas says lawyers can play a key role in insisting that these well-meaning medical initiatives translate into better care. “Large numbers of physician s seem unconcerned with the pain their patients are needlessly and predictably suffering, ”to the extent that it constitutes “systematic patient abuse.” He says medical licensing boards “must make it clear … that painful deaths are presumptively ones that are incompetently managed and should result in license suspension.”

　　36. From the first three paragraphs, we learn that

　　[A]doctors used to increase drug dosages to control their patients’ pain.

　　[B]it is still illegal for doctors to help the dying end their lives.

　　[C]the Supreme Court strongly opposes physician-assisted suicide.

　　[D]patients have no constitutional right to commit suicide.

　　37. Which of the following statements its true according to the text?

　　[A]Doctors will be held guilty if they risk their patients’ death.

　　[B]Modern medicine has assisted terminally ill patients in painless recovery.

　　[C]The Court ruled that high-dosage pain-relieving medication can be prescribed.

　　[D]A doctor’s medication is no longer justified by his intentions.

　　38. According to the NAS’s report, one of the problems in end-of-life care is

　　[A]prolonged medical procedures.

　　[B]inadequate treatment of pain.

　　[C]systematic drug abuse.

　　[D]insufficient hospital care.

　　39. Which of the following best defines the word “aggressive" (line 3, paragraph 7)？

　　[A]Bold. [B]Harmful. [C]Careless. [D]Desperate.

　　40. George Annas would probably agree that doctors should be punished if they

　　[A]manage their patients incompetently.

　　[B]give patients more medicine than needed.

　　[C]reduce drug dosages for their patients.

　　[D]prolong the needless suffering of the patients.

　　analysis：

　　36. From the first three paragraphs, we learn that we know from the first three paragraphs.

　　[A] doctors used to increase drug dosages to control their patients’ pain.

　　Doctors used to increase the dosage of drugs to control patients’ pain.

　　[B] it is still illegal for doctors to help the dying end their lives.

　　It is still illegal for a doctor to help a critically ill person end his life.

　　[C] the Supreme Court strongly opposes physician-assisted suicide.

　　The Supreme Court strongly opposes medical-assisted suicide.

　　[D] patients have no constitutional right to commit suicide.

　　The patient has no constitutional right to commit suicide.

　　[answer] b

　　[test site] factual details.

　　[Analysis] This question tests all the contents of the first to third paragraphs, and the relevant information of option [A] can be located in the third paragraph, but the article says that "doctors have only used this principle to defend their actions in recent years." There is no way to say "used to be" in the article. Option [B] can be located in the second paragraph, which mentions that "the Constitution does not give such rights". So it can be said that this answer is correct. Option [C] can be located in the second paragraph, but the court supports this approach. As for [D], it is obviously wrong.

　　37. Which of the following statements is true according to the text?

　　According to the passage, which of the following statements is correct?

　　[A] Doctors will be held guilty if they risk their patients’ death.

　　If doctors risk patients’ lives, they will be found guilty.

　　[B] Modern medicine has assisted terminally ill patients in painless recovery.

　　Modern medicine has helped terminal patients to recover painlessly.