Degang Guo smiled after watching this variety movie, but the audience cried.


Special feature of 1905 film network Since it was released for four days on March 24th, the box office has reached 50 million yuan, which has been severely suppressed, with less than 10% of the films. It is definitely hopeless to reproduce the glory of hundreds of millions of box office of variety movies such as Run, Brothers.

However, this is definitely a good thing. In the past three years, it has been criticized by the industry for its inferior quality and squandering money. The audience’s rating hovers around 3, 4 and 5 points, but the box office is often hundreds of millions of variety movies. Finally, it is necessary to embark on the road of self-creation. Because a hammer sale can’t last long after all!

Why is the variety movie so unpopular, and where is its original sin? Let’s take a look at its three major criminal evidences that have been criticized:

Three major criminal evidences of variety movies

1, shoddy, low quality

The production cycle of variety movies is very short, usually no more than one week. Although the shooting cycle and the final quality of the film are not necessarily equal, especially for small-budget independent films. For example, the shooting cycle of Jin Jide’s films is generally less than one month, but these films have gone through a long period of preparation and planning in the early stage, and the scripts have been revised several times, and the shots are also carefully drawn, so every picture is already in the director’s mind.

"Happy Comedian" was only approved by the Film Bureau in August last year, and a press conference was held four months later to announce the final file. It took a total of six months from the early preparation to the late announcement. How can such a film have a high quality? Therefore, many scenes in the film are out of sync, and the lines should be adjusted in the later dubbing stage.

2. The plot is weak and the acting skills are poor

Most variety movies can’t talk about the plot, because TV variety shows are put on the big screen, and what’s more, even the quality of daily variety shows is not comparable. Without the plot, there is naturally no acting. Even Bo Huang, Sun Honglei, Huang Lei and other acting schools have no room for acting in variety movies, let alone other variety coffee.

There are some plots in The Happy Comedy, but there is no logic in the plot: Degang Guo inexplicably organized an outline team, a group of people inexplicably came to Macau, Degang Guo was inexplicably kidnapped, and others inexplicably found out that Degang Guo was not kidnapped but was invited to perform the program. In short, it is inexplicably creating contradictions and conflicts, and then inexplicably dissolving them.

In addition, due to the one-sided character setting in the script, a group of actors in "Happy Comedian" applied their performance mode on the sketch stage to the film: Yun-peng Yue was responsible for "playing cheap", Allen was responsible for "playing dumb", Zhang Xiaofei was responsible for "being a woman" and Pan Binlong was responsible for "being shameless". The big screen really can’t afford this kind of sketch acting!

3. Seize the schedule and disrupt the market.

The previous variety movies were shown in the Spring Festival and Lunar New Year, and they always wanted to squeeze into the best schedule of the year and tear a piece of meat from the teeth of various commercial blockbusters. Nowadays, in the decline of variety movies, "Happy Comedian" was squeezed out of the original Spring Festival file and came to a relatively deserted schedule in March. Although it was also squeezed by the Hollywood blockbuster "King Kong", if we look at other films of the same period, only 0.7% of the films won the Golden Horse Award, and the box office was only 2.54 million.

By contrast, it is not difficult to find that,Tolerance for variety movies is cruelty to other filmmakers who seriously make movies.! As Xiaogang Feng said: "The filming was completed in six days, and it also won a high box office, which will lead to no producer willing to continue to invest in a serious and hard-working film."

In the past three years, how did variety movies come into being and how did they turn from prosperity to decline? Let’s take a look back:

The Death History of Variety Movies

Variety movies are a product with China characteristics. Many variety shows in China are imported from Japan and South Korea, but there are no similar movies in Japan and South Korea. Even in the United States, where the film genre is the most developed, there is no variety film. In the final analysis, variety shows have been put on the big screen, which is closely related to the popularity of IP fever in recent years and the influx of hot money into the film and television circle.

The first initiator, of course, was the big movie "Where is Dad?" in the Spring Festival of 2014. This TV variety equivalent to an extended version was grandly packaged on the big screen, and it was easy to harvest nearly 700 million at the box office. Seeing that the money came so easily, the filmmakers certainly wouldn’t give up easily, so they launched a big movie the next year, but this time the box office plummeted to 223 million. The film is still relatively wise, leaving early and not continuing to launch "Where is Dad Going 3".

In the same period, Wang Yuelun, who participated in the first season of "Where’s Dad?", also wanted a piece of the action. He found other guests in the first season to make a film. Although the box office was only 116 million, it has already created a box office record for the director of this bad film, and earned enough money for him not to come out and poison the audience for several years.

Compared with movies, the production cost of variety movies is really much lower, and the popularity of variety shows can save a lot of publicity expenses, so other variety shows still can’t help but have the ambition to make money in the film circle. For example, "Run! The big movie "Brothers" has a box office of 435 million yuan, but the Douban score is only 3.4 points. The audience frequently reflects that it is not as good as the variety show on TV and feels cheated.

It is precisely because of the ugly eating of this variety movie that director Xiaogang Feng blasted the variety movie to disrupt the market order. A stone has stirred up a thousand waves, and all kinds of critical voices are endless, but it has not stopped the variety movies from advancing wave after wave. A year later, Dragon TV’s ace variety "Extreme Challenge" also released a big movie. The box office of the film has dropped to 126 million, and the Douban score is only 4.3 points. Although the movie version tried to add some plots, it was reflected by netizens that the game link imitated the Japanese drama fraud game.

There are others, all of which failed in reviews and box office. Not to mention, because of the dispute with Chris Lee, the release has been in the foreseeable future.

In today’s "Happy Comedian" movie, the film borrows the identities of several guests in the original variety show and fabricates a story of "Looking for Degang Guo", which is the same as most movies that Degang Guo once participated in.The script is full of loopholes, the performance is full of routines, the production is insincere, and the existence is meaningless, deceiving the audience’s feelings and wasting the audience’s life.. But no matter what the box office is, Degang Guo has nothing to lose, because although Deyun Society is the producer of the film, the film has been released with a guaranteed release, so Mr. Guo still laughs last.

From the release of "Where is Dad?" in early 2014, to Xiaogang Feng’s shooting at variety movies in early 2015, and to the dismal box office of "Happy Comedian" this year, this genre, which once attracted countless audiences and caused numerous filmmakers to criticize, is finally coming to an end.This is the choice of the audience, and it is also the outcome of people’s wishes. It also shows that China’s film market is becoming more and more standardized. Any act of deceiving the audience by IP and making money by movies will be rewarded by the market.

China Sichuan Cuisine Industry City: From "Garden" to "City", strengthen the chain, complement the chain and improve the supporting facilities

Past lives, who knows Sichuan cuisine, tastes the private cuisine of Sichuan cuisine masters, and experiences the leisure of rural life … A new landmark of online celebrity, Sichuan Life Aesthetics Museum, was born in China Sichuan Cuisine Industry City, the first industrial functional area named after local cuisines in China, and now there are an endless stream of visitors here every day.

The poetic and atmospheric Sichuan Life Aesthetics Museum is only a part of the first opening area of Sichuan cuisine town. This project with a total investment of more than 20 billion yuan will bring surging new kinetic energy to the development of China Sichuan cuisine industrial city. Why should China Sichuan Cuisine Industry City, which mainly produces Sichuan condiments and snack foods, lay out a Sichuan cuisine town project with an area of over 1,000 mu?

Zhao Dong, head of China Sichuan Cuisine Industry City Management Committee, said in an interview that the eighth meeting of Chengdu Industrial Functional Zone and Park Construction Leading Group held at the beginning of this month made it clear that the name of Chengdu Sichuan Cuisine Industry Park was optimized and adjusted to China Sichuan Cuisine Industry City, which gave the functional zone a new mission from "garden" to "city". Sichuan Cuisine Town, a project with composite functions, can just fill the gap in the lack of high-end industrial communities in traditional industrial parks, provide high-quality living space for senior talents in Sichuan Cuisine Industry and undertake the task of Sichuan Cuisine Industry City.

Get through the pain point

Leading enterprises have expanded their production scale.

Machines are roaring, scaffolding is everywhere, and workers are busy … Walking into China Sichuan Food Industry City, which is located in Ande Street, Pidu District, "Building a new factory and expanding production scale" is the most frequently heard words by reporters. The construction of new production bases of a number of leading enterprises such as Dandan, Tianwei and Dingdianer is in full swing.

"Last year, we rose against the trend and achieved an operating income of 1.393 billion yuan, a year-on-year increase of 69.89%." Last Friday, the reporter came to the management committee of China Sichuan Cuisine Industry City, where an intelligent factory training was being held. Dai Li, the administrative director of Tianwei Food, listened very carefully. She wrote down a few pages in her notebook. "At the right time, the key word of our second phase project is intelligence. The workshop covers an area of 30 mu, and there are no more than 80 workers in a single shift. The annual output value created will be the sum of the four workshops of the first phase project ABCD, compared with the first phase, which covers an area of 120 mu.

Coincidentally, as the earliest project in the park, the second phase of Dandan Douban Project will be completed and put into production in June this year. The project will have an annual output of 60,000 tons of Pixian watercress and fine Sichuan composite condiment, and the same intelligent factory will be used. "In China Sichuan Food Industry City, intelligent production has become a trend." Yang Wei, personnel and administrative manager of Dandan Pixian Douban Group, said that the vast space for the development of Sichuan condiment industry and the good service of the Sichuan Industrial City Management Committee have made enterprises full of confidence in the future development.

Last year, the municipal and district governments gave a number of service packages to many enterprises in the industrial city. Take Dandan Douban as an example, it has enjoyed more than 4 million yuan of policy support funds such as online training and employee on-the-job training, and also enjoyed more than 4 million yuan of social security relief.

"Especially in the key links of the industrial chain, the Sichuan Industrial City Management Committee and various departments in Pidu District have made great efforts to find out the pain points and protect the development and growth of the enterprise." Du Jinchuan, director of the laboratory of Dandan Douban Quality Control Department, said that taking Shenzhen Yingbai Testing Technology Co., Ltd., which was introduced and settled by Pidu New Science Bureau, as an example, the company dispatched experts from Beijing, Shanghai, Shenzhen and other places to stay in Sichuan Food Industry City and set up Yingbai Testing Chengdu Laboratory, so that many enterprises can enjoy professional testing services without leaving the industry city.

"A variety of testing items were sent to Longquanyi for testing before, and we had to wait in line for a week or two. After the first phase of Chengdu Yingbai testing with an investment of 25 million yuan was put into use in December last year, we no longer had to go back and forth." Du Jinchuan said that now it can be said that you can enjoy the "VIP service", and the testing time has been shortened from one or two weeks to one or two days. If there is any problem, you can communicate at any time on the phone and WeChat, and you can also deal with it in time in case of an accident.

Not only inspection and testing, but also through the mode of "Commissioner+Expert", the Management Committee of Sichuan Industrial City has built a normalized and accurate docking platform between enterprises and famous food colleges such as Jiangnan University to promote the flow and aggregation of innovative resources to industrial functional areas and solve the "stuck neck" problem of industrial development.

Layout innovation chain

Aiming at the common bottleneck of industry and strengthening technical cooperation

"From Chengdu Sichuan Cuisine Industrial Park to China Sichuan Cuisine Industrial City, from’ Garden’ to’ City’, the functional area has been endowed with new missions and higher requirements, which need a new height and a new perspective to understand and grasp." In Zhao Dong’s view, this contains changes in concept, function, connotation and energy level. "As an important carrier of industrial agglomeration, functional areas should not only give full play to their advantages to be the’ long board’ of long-term manufacturing functions, but also fill the’ short board’ of urban service functions, create more complex and comprehensive regional functions, update and improve more sophisticated and diversified industrial service packages, and devote themselves to forming’ three lives’ of life, ecology and production.

The town of Sichuan cuisine is a representative project with many complex functions. Taking "two axes, six hearts and six districts" as the overall planning, the project uses innovative means, integrates international resources, promotes the upgrading of the three industries, improves the two industries and promotes the upgrading of one industry, and builds an ideal living town in Sichuan and Sichuan, China, which integrates "cultural tourism, pastoral, leisure, health care, education, suitability for business and livability" around the two IP’s of "Sichuan cuisine culture" and "modern urban pastoral". "Peng Xuqing, a master of Sichuan cuisine who has more than 7.3 million fans in Tik Tok, has now settled in the Sichuan Life Aesthetics Museum. Our guests have tasted the’ master dishes’ made by him and are full of praise." The heads of several enterprises in Sichuan Cuisine Industrial City said with emotion that from "people who produce in the city" to "people who produce in the city", the Andeyuan District People’s Hospital, the comprehensive convenience center and the foreign language school, which have been upgraded to a third-class hospital, have settled in one after another, and the supporting facilities of the industrial city are becoming more and more perfect, and employees can meet the needs of production and life without leaving the functional area.

"Not only the’ Master Cuisine’, but also Shuxiang 183, which will be unveiled in the next step, is another core competitiveness of us. The most authentic and representative foods from 183 districts and counties in Sichuan will be presented here, and they will be eaten all over Sichuan in one day." The relevant person in charge of Sichuan cuisine town told the reporter that the Sichuan cuisine town project is dedicated to building a Sichuan cuisine exchange and promotion center and a Sichuan cuisine experience tourism destination with the theme of excavating Sichuan cuisine culture and new consumption scenes. According to calculations, it will attract 4 million tourists every year in the mature period. Come here to experience consumption.

The introduction of huge traffic will also promote the transformation and upgrading of Sichuan cuisine industry. Sichuan Town will also plan to build 221 mu of high-quality science and technology space of "Sichuan Cuisine Kechuangli", focusing on the layout of "one headquarters and three centers" (science and technology research and development headquarters, promotion and operation center, incubation and transformation center, comprehensive service center), introducing R&D design, innovation and transformation, scene creation, community service and other functions, integrating related scientific and technological resources, building innovative platforms such as Sichuan Cuisine Industry Research Institute and Sichuan University, and accelerating the digital and intelligent transformation of enterprises in the park.

"We also set up a Sichuan food industry fund with a total scale of 1 billion yuan, focusing on Sichuan seasonings, including Pixian watercress and Sichuan compound seasoning. Next, we will actively pay attention to the new track of food and beverage such as central kitchen and tea, and make forward-looking efforts to broaden the categories. " Zhao Dong revealed that Pidu District will lay out innovation chain around the industrial chain of Sichuan cuisine, aiming at the common bottlenecks of the industry to strengthen technical cooperation. At present, Sichuan Cuisine Industry City has established a shared platform such as Sichuan Cuisine Industry Research Institute, Sichuan Cuisine Industry Park Innovation Center and condiment inspection and testing center. In the next step, it will tackle more than 30 research projects such as automatic circulating water replenishment in fermentation tanks, tank fermentation technology and Sichuan Cuisine processed dishes, so as to enhance the transformation capacity of Industry-University-Research. (Chengdu Daily reporter Zhao Yi Photography Hu Datian)

After watching these ten high-scoring animated films, I’m not satisfied with Hollywood anymore.


Special feature of 1905 film network The seven-day holiday of the Spring Festival has come to an end. During this Spring Festival, did you watch other movies besides the big hit movies on the first day of the New Year? On the Spring Festival, the cartoon was released in China on February 1st, and received a lot of praise.

This animation, also from France, can’t help but remind people of 2015. The film restores an ancient Paris and tells an inspirational story with the struggle history of a girl with a dance dream.

Under the director’s control, the film has a smooth and accurate commercial narrative, and at the same time, it does not become a cliche and does not fall into the dog’s blood that scatters chicken soup for the soul. It can be said that outside Hollywood and Japan, this French cartoon once again explains the significance of combining literature and art, style, elegance and classic narrative.

When we turn our attention to animated films from Hollywood and Japan to other countries in Europe, Oceania and Asia, we will find that many "different styles" of animated films flash one by one. Whether it is budding, stained with strong Truffaut characteristics, or with Chinese spirit, ink animation is unique and individual.

Here, Xiao Dianjun will take stock of ten non-Hollywood and Japanese animations with unique temperament and not to be missed.



The Little Prince

Director: mark osborne

Region: France

Release date: 2015

As a stop-motion animation, The Little Prince is actually a work that combines the fairy tale book The Little Prince with the process of Exupery’s creation of The Little Prince. Moderately added some original content, so that the story of the little prince has more realistic care and significance.

In fact, "The Little Prince" is not a young cartoon, but a "serious movie" shot for adult audiences. The propositions about life, life, friendship, the meaning of love, death and existence contained in the story are obviously not for children. It should be said that this edition of "The Little Prince" tells the sadness of a person after adulthood.

Originally, he was a free prince and the owner of a planet, but in a commercialized world, he could only be a cleaner. How sad it is. Here, the director made a sharp criticism of "material desire" and "following the rules" life, which made the film full of speculative colors.

Crazy date, beautiful city

Director: sylvain chomet

Region: France

Release date: 2003

It is an indescribable animation. The minimalist painting style, imaginative and deformed character design, zero lines and the creativity of emphasizing songs all make this animation stand out from the crowd.

Although the story of the film is quite simple and has a certain tendency of Hollywood stylized design, the expression and style of the whole film are extremely unique. As the title character, the "Sisters Trio" only participates in the development of the plot as Su Sha’s helper, and the director’s main purpose is to satirize the so-called "aesthetic perversion".

In fact, the beauty of the "Beautiful City" is not because of the dazzling array of goods and beautiful buildings, not to mention the bloated citizens, but because of the trio of women and Su Sha from afar. What the film really praises is this "beauty of female virtue".

The story of the night

Director: michel ocelot

Region: France

Release date: 2011

Stylistic expression is the greatest feature of michel ocelot’s Tale of the Night. The whole animation is presented in the form of "paper-cutting", with six short stories, which explain the themes such as freedom, work, love, wisdom, life, death and so on.

Although Oslow’s expression of these themes is a little blunt and direct, the bizarre animation method and the artistic personality of silhouette are still unforgettable. Silhouette has a religious grotesque in visual expression. This absurdity fits well with the western classic fairy tales themselves.

More surprisingly, at the end of each story, Oslow arranged a "reverse" ending. From classic fairy tales to modern drama, Oslow’s reversal has become a top priority. Although some people criticized this reversal for being blunt and reluctant, from the perspective of "rewriting classics", Oslow’s ingenuity is unobstructed.

Adventures of jabbering

Director: michel ocelot

Region: France 

Release date: 1998

Like all of michel ocelot’s films, The Adventures of Grumbling is a film that adapts and deconstructs traditional fairy tales. It tells the story of human fear and rejection of dissidents, and expresses men’s oppression and illusion of women. Finally, love makes people regain their senses and mature.

Of course, this kind of adult-oriented film is not just a fairy tale, but more like an adult fable, although Oslow did not put on a high profile in the film and educate the audience with a good attitude as a teacher. The plot and the final theme of the story are wrapped in a dramatic little story.

After the film was released, it was well received. Oslow took the opportunity to create two sequels, jabber and the beast and jabber and man and woman, as a supplement and interpretation of Adventure. These two films were praised and loved by their own good descriptions of black Africa and praise for vitality.

The Secret of Kyle Sutra

Director: tomm moore/Nora Twomey

Region: Ireland 

Release date: 2009

Although the story frame of the film comes from Irish legends, the specific stories and characters are made up by the director. Book of kells is real and pirate invasion is real, but it is not as shown in the animation. To be exact, the characters, stories and backgrounds in the novel are almost all made up by tomm moore.

The painting of the film is completely around the Irish artistic style in the Middle Ages. Many buildings, music and paintings in the middle world are the materials that the director draws on — — This includes book of kells itself. When the director treats the story from this unique angle, he can naturally find the most unique expression.

Similarly, it is another work by tomm moore. In this animation about natural elves, the director still uses Nordic artistic concepts and materials to create a unique animation.

Next page:

T34 exposed the theme song chopsticks brother Wang Terry and his daughter sang.

1905 movie network news The premiere of the first 3D tank battle film released in China was held in Hainan, and many creators offered greetings and blessings in succession, calling for the strength of the film. At the same time, the Chinese theme song MV was also exposed for the first time. This song "Katyusha" was sung by Wang Terry and Rannee Wang, and Wang Terry, a member of "Chopsticks Brothers", personally adapted it with a magical style. It is reported that the film will be officially released on December 11.

 

The master created a call surprise for the film, offering blessings, and the breakthrough of small languages caused expectations.

At the event site, T34 starring Alexander Petrov, Wang Terry and Rannee Wang offered greetings and call for the film. Petrov said that he very much hoped to have the opportunity to come to China, and hoped that everyone would like this work that we created with our heart. He also excitedly shouted "Ula Ula" to interact with the audience, and the atmosphere was full of joy.

Wang Terry was full of praise for this work. "T34, based on the real events of World War II, is the box office champion of Russian war films. After watching it, he liked it very much, and the surge of emotion could not be calmed down for a long time. Especially burning, especially enjoyable, it is a good work without urine spots in the whole process. I believe that boys and girls will like it, and it is worth seeing by young people now! " In addition, Rannee Wang also exudes cuteness, calling on everyone to go to the cinema more often to support this quality film.

 

Chopsticks Brothers made a new song in response to the dissolution of Wang Terry Rannee Wang’s vocal interpretation of the wild version of Katyusha

Katyusha, as a classic song that has been sung so far, has always been deeply loved by people all over the world, and it is also a common and beautiful memory that has been passed down from generation to generation. This time, the newly arranged "Katyusha" reappeared as the Chinese theme song of the movie T34. Wang Terry revealed, "I grew up listening to this song since I was a child, and the familiar melody can bring everyone back to the time of the year at once, singing very enjoyable, and I am very happy!" This theme song is full of Russian amorous feelings, at the same time, it incorporates the trendy rock music style.

In the MV, Wang Terry, dressed in leather and wearing cool sunglasses, joined hands with Rannee Wang, the father and daughter, and staged a surprise collision between the powerful singers and the new generation. With the magic and eye-catching hot dance steps of the Russian dance troupe, this tank blockbuster adds a lot of color!

 

The first wave of word-of-mouth was freshly released. The audience turned into tap water "crazy" Amway

On the day of the premiere, as the first wave of advanced movie viewing in China, the first wave of film reviews was also freshly released, and the audience praised "must watch at the end of the year, which is awesome". As the first 3D tank battle film released in China, some viewers sighed, "The first time I saw this kind of tank film in the cinema, I walked away from my kidney and my heart, and my blood spurted and hit people’s hearts directly. It was so exciting and full of blood!" The sincere special effects are also full of praise. "The CG effect of artillery shells is so cool, it’s fried! When the guns are fired against each other, the shells seem to pass by the cheeks and ears. It is thrilling, and it is simply a lifetime series, waiting for the second brush! " The military spirit shown in the film also touched the audience. "appreciate each other of the two commanders is moving, and the iron man is tender, so good to cry, and the ticket price is properly worth it, real name Amway!" 


Song Joong Ki meets fans. The photo hidden in the mobile phone is actually him.

  Song Joong Ki meets fans. On May 14th, the "2016 Song Joong Ki Asia Tour Fans Meeting" was held at the National Olympic Center Gymnasium. Korean artist Song Joong Ki interacted with fans at the meeting, causing fans to scream. Song Joong Ki will also go to Wuhan, Guangzhou, Shenzhen, Shanghai, Hong Kong, Chengdu and Taipei to complete the fan meeting in eight cities in Greater China.

  I finally waited for you, but I didn’t give up. On May 14th, Song Joong Ki held the first meeting of fans on the Asian Tour in Beijing. Nearly one gymnasium with a capacity of 10,000 people was packed. Song Joong Ki, the "national husband", appeared in the screams of fans with a white shirt and black trousers, and appeared on the lifting platform, just like the prince in every girl’s heart.

Sichuan: A national park where giant pandas live and work in peace and contentment and give full play to the role of umbrella protection is striding forward.


Distribution map of Giant Panda National Park



Nowadays, the giant panda has become a business card for Sichuan’s foreign exchanges.

On September 29th, 2019 China (Sichuan) Giant Panda International Eco-tourism Festival opened.

As one of the "Three Ninth National Congress", the giant panda not only represents the achievements of Sichuan’s ecological civilization construction, but also brings together Sichuan’s regional culture and characteristics.

Standing at a new starting point, we look back on our past achievements and look forward to the future development.

Since the French missionary David discovered and named the giant panda in 1869, the giant panda has gradually become a business card for Sichuan and even China.

As an endemic species in China, the wild population of giant pandas is only distributed in Sichuan, Shaanxi and Gansu provinces, and the active area is less than 0.3% of the national territory. Since 2017, in order to protect this 0.3%, Sichuan, as the lead province, has comprehensively piloted the national park system and constantly explored higher levels and better protection. A national park where giant pandas live and work in peace and contentment and give full play to the role of umbrella protection is striding forward.

Stand firm in one direction

State-owned, shared by the whole people and passed down from generation to generation, realizing authenticity and integrity protection.

This is the expectation of the whole society for Sichuan-to build a national park, protect the authenticity and integrity of the natural ecosystem and leave a natural heritage for future generations. To this end, we must adhere to the national park owned by the state, shared by the whole people and passed down from generation to generation.

This is an unavoidable fact-the survival of some minimal populations is not optimistic, and the protection mechanism needs to be improved. Therefore, it is necessary to protect the authenticity and integrity of the giant panda habitat and truly "protect the places that should be protected the most".

How to protect the last home of the giant panda and how to protect it, which only accounts for 0.3% of China’s land area?

Sichuan’s thinking has never stopped. As early as more than 20 years ago, some cities (States))And the forestry department launched an initiative to build national parks and explore a higher-level protected land model.

Subsequently, the initiative was gradually transformed into reality. In 2013, with the help of the reconstruction after the "4.20" Lushan earthquake, the provincial party committee and government incorporated the "Ya ‘an Giant Panda Park Construction" into the relevant planning. From 2014 to the beginning of 2016, Sichuan began preliminary exploration in Chengdu, Mianyang and Ya ‘an. It was in 2016 that local exploration finally rose to a national strategy. At the end of this year, the Central Committee deliberated and passed the "Pilot Program of Giant Panda National Park System" to clarify the main responsibilities of Sichuan, Shaanxi and Gansu provinces.

Behind the main responsibility is Sichuan’s unique advantages in resources, technology and talents. From a realistic point of view, the area of giant panda habitat in Sichuan is 20177 square kilometers, accounting for 74.36% of the whole country; There are 1205 wild populations of giant pandas in Sichuan, accounting for more than 70% of the national total; Sichuan has gathered most of the research resources of giant pandas in China, accumulated the richest protection experience and built the most perfect protected area system.

Subject responsibility is not only honor, but also responsibility and pressure.

Looking at China, there is no experience to learn from the national park system pilot. How to combine the deployment of the central government with the reality of Sichuan and make Sichuan contributions to national parks?

Looking at itself, Sichuan is divided into seven cities (states))There are 63 protected areas in China, with diverse land use, complex ownership of natural resources and common overlapping of institutional functions. At the same time, habitat fragmentation, difficult coordination between protection and development, scattered and overlapping institutions, insufficient scientific and technological support and service capacity still exist.

Under the current pressure, Sichuan answered loudly: be brave in taking responsibility, push at a high level, and make solid progress. In the month when the central government issued the pilot program, the provincial party committee and government held a special meeting to study and deploy related work. Subsequently, a high-standard pilot work promotion leading group was set up. Starting from the top-level design, Sichuan clearly marked the national park pilot ideas, methods and objectives-

There are rules and regulations to lock in the core of protecting the wild population and habitat of giant pandas, innovate the management system and mechanism of ecological protection, integrate cross-regional and cross-departmental management resources, explore the management mode of national parks with China characteristics, and build national parks with global influence.

The five pilot tasks-strengthening biodiversity protection with giant pandas as the core, innovating ecological protection management system, exploring sustainable community development mechanism, establishing ecological protection operation mechanism, and carrying out ecological experience and popular science education-are clear one by one, and the central strategic deployment is transformed into executable and operable "Sichuan Action".

From a high starting point, at the beginning of the pilot, an expert advisory committee led by seven academicians and spanning multiple disciplines was announced, and a high-level think tank was set up to meet international standards, and combined with the actual situation in Sichuan, it constantly made suggestions for the pilot system of the Giant Panda National Park.

Fast-paced, over the past two years, our province has established communication and coordination mechanisms with relevant departments of the central government and Shaanxi and Gansu provinces, and issued more than 80 documents to promote the implementation of the work, covering the survey and definition of the Giant Panda National Park, scientific zoning, institutional setup, and artificial control.

In the first year of the pilot, we took the lead in printing and distributing the pilot implementation plan, defined 23 key tasks during the pilot period, such as the establishment of institutions, the construction of a comprehensive law enforcement system for resources and environment, and the construction of a natural resource asset management system, and implemented the road map, timetable and responsible units one by one.

Break a new path gradually

A number of reform measures have made progress, and the giant panda’s vision of "living in peace" has been continuously spread.

From 2017 to now, Sichuan has continuously promoted the national park system pilot, and made great efforts to make progress in the fields of institution building, human activity control, zoning adjustment, and planning preparation.

Establish a management organization system and continuously extend the management tentacles. In January this year, Sichuan Forestry and Grassland Bureau officially added the brand of "Sichuan Provincial Administration of Giant Panda National Park" to undertake the specific work of system pilot. Subsequently, seven cities (states))Set up management sub-bureaus respectively, and the management tentacles continue to extend downward. On this basis, Sichuan has initially established a three-level management system. At the same time, the Sichuan Giant Panda Science Research Institute was established to be responsible for giant pandas, national parks and related scientific research and planning.

Delineate the red line of control and set up a "firewall" in the pilot area. In the first year of the pilot, Sichuan made a heavy blow-completely stopped the examination and approval of production and operation projects in the pilot area, and "vetoed" new mining projects. Subsequently, the contents, conditions, procedures and measures of strict control or differentiated management during the pilot period were clarified. In the meantime, 325 outstanding problems in the pilot area were rectified, and all mining rights in the protected area and illegal production facilities in national parks were completely withdrawn. At present, Sichuan has gradually found out the population composition, business facilities, protection facilities, resources and other "family background" in national parks.

Law enforcement must be strict to protect the ecology. From 2017 to now, it has become normal to carry out special forest-related law enforcement actions in national parks, and no major forest-related criminal cases have occurred in the designated areas of our province.

Detailed implementation, transforming "road map" into "construction drawing". At the beginning of the pilot, Sichuan broke the departmental boundaries and worked with relevant departments to formulate a work plan for national park demarcation and mapping. Over the past two years, the field survey of national park boundaries and functional zoning boundaries has been completed, and a series of electronic atlas and list books which can be used for protection management and piling calibration have been formed. In the meantime, combining with the actual two fine-tuning zoning and functional zoning, we will ensure that the authenticity, integrity and connectivity of the natural ecosystem will be protected under the premise that the total area, habitat area, the number of protected giant pandas and the proportion of core protected areas will not be reduced, and the boundary and functional zoning of the giant panda national park in Sichuan will be more scientific and reasonable.

It is necessary to pilot and protect. Over the past two years, the provincial guidelines for the wild release of giant pandas have been formulated, which has risen to national norms. In the meantime, measures such as resource monitoring system construction, popular science recreation area construction, entrance community construction, improvement of people’s livelihood security and grid management have been introduced successively.

In addition to the construction of mechanism and system, taking the construction of national parks as an opportunity, the road to the protection of giant pandas in Sichuan has become smoother:

—— For more than two years, the second round of evaluation of the management capacity of the giant panda nature reserve in the province has been carried out comprehensively;

-Accumulated investment of 254 million yuan, continuous restoration of gene corridors in national parks, and gradual opening of communication barriers among populations;

-lock in ecologically fragile areas, carry out habitat vegetation restoration in Pingwu, Songpan and Mianzhu, and gradually expand the habitat area of small populations;

-We have successively built wild panda release bases in Xiaoxiangling, Daxiangling and Minshan, and released 1-2 pandas to nature every year;

—— Printing and distributing the technical regulations for the genetic archives of giant pandas, building individual DNA archives of giant pandas, carrying out dynamic monitoring of the giant panda population in 16 protected areas, detecting nearly 500 giant pandas, and promoting the fine management of the wild giant panda population;

-Strengthen habitat patrol management and comprehensive law enforcement of resources and environment, and rescue 2-4 sick and hungry wild pandas every year;

-Exploring provincial legislation in national parks and piloting "avoiding and withdrawing mining rights" in national parks;

-guide social forces to build and share, set up special funds, establish fund-raising platforms, carry out public welfare activities, and work together to promote accurate poverty alleviation in the designated areas.

As the deadline for the pilot project at the end of 2020 approaches, Sichuan’s exploration activities are moving at a steady pace, and the giant panda’s vision of "living in peace" is moving from imagination to reality.

Giant Panda National Park Exploration Course

At the end of 2013

During the reconstruction after the "April 20" Lushan earthquake, our province proposed to establish a "Giant Panda National Park" based on the wild giant panda habitat in Baoxing and Lushan disaster areas.

February 28th, 2015

The former Department of Wild Protection of the State Forestry Administration confirmed for the first time that the giant panda national park system was piloted in Sichuan and other places.

November 2015

The Seventh Plenary Session of the Tenth Provincial Party Committee wrote "Strengthening biodiversity protection and exploring the establishment of national parks with the theme of rare species such as giant pandas and special ecological types" into the "Thirteenth Five-Year Plan" of Sichuan.

January 26th, 2016

The 12th meeting of the Central Leading Group for Finance and Economics decided to build a number of national parks relying on rare species to protect the authenticity and integrity of natural ecosystems.

April 2016

The Central Leading Group for Finance and Economics decided to start the preparation of pilot schemes for national park systems such as Giant Panda and Northeast Tiger and Leopard.

May 2016

As a leading province, Sichuan cooperates with Shaanxi and Gansu to study and formulate the delineation of the giant panda national park, the placement of institutional personnel, and the disposal of natural resources and property in the designated area. In August of that year, the relevant plans compiled by Sichuan, Shaanxi and Gansu provinces were reported to the central government.

January 2017

The General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Pilot Program of the Giant Panda National Park System, and the pilot of the giant panda national system was launched in an all-round way.

April 2017

The leading group for promoting the pilot system of Sichuan Giant Panda National Park held its first plenary meeting.

October 29, 2018

Under the witness of relevant officials of the State Forestry and Grassland Bureau and Sichuan, Shaanxi and Gansu provinces, the Giant Panda National Park Administration was unveiled in Chengdu.

January 2019

Seven branches of Sichuan Provincial Administration of Giant Panda National Park were listed.

January 15, 2019

Sichuan Giant Panda Research Institute was established.

Review 70 years

Sichuan Giant Panda Protection: From Zero to Global Leading

Sichuan, one of the 25 biodiversity hotspots in the world; Giant panda, a unique species and umbrella species in Bashu, is the most recognizable cultural symbol of Sichuan and even China.

To a certain extent, the protection of giant panda population is a "barometer" of ecological civilization construction in Sichuan and even the whole country.

In the 70 years since the founding of New China, Sichuan has created a case of harmonious coexistence between man and nature: the captive and wild populations of giant pandas and their habitats have steadily increased. The feedback of protecting giant pandas is extremely rich-whether at home or overseas, as long as giant pandas are mentioned, people will think of Sichuan; As long as Sichuan is mentioned, people will think of giant pandas. Sichuan and the giant panda are complementary and inseparable.

In the golden autumn of 2019, at the opening of China (Sichuan) Giant Panda International Eco-tourism Festival in 2019, let’s look back on the magnificent journey of protecting giant pandas in Sichuan in the past 70 years and witness the road of ecological civilization construction in Sichuan in the past 70 years.

Action:

Start from scratch and forge ahead with the new China.

Some scholars have pointed out that the course of panda protection and scientific research is in step with the new China.

This statement is not empty. Looking back at history, the pioneer of protecting giant pandas was issued at the beginning of the founding of New China. In the 1950s, the central government made it clear that pandas should be properly protected. Subsequently, the giant panda and some associated species were included in the no-catch range.

The concept of protection is constantly jumping. In 1963, Sichuan established the first batch of five nature reserves, including Wolong in Wenchuan County, which refers to the protection of giant pandas and their forest ecosystems.

The pace of protection continues to accelerate. In 1980, the curtain of reform and opening-up just opened, and Wolong took the lead in joining the United Nations "Man and Nature" protected area network. Subsequently, in order to protect the giant panda, Tangjiahe Nature Reserve piloted ecological migration, taking retreat as progress, and gave the giant panda a complete home.

The intensity of protection has been gradually strengthened. In 1983, Wolong Special Administrative Region, the first and only ecological protection zone in China, was established. In the summer of that year, faced with the "famine" brought by the flowering of arrow bamboo, with the help of people all over the world, Sichuanese walked through the valleys and hills, bravely explored the primitive dense forests, and turned the national treasure into safety with their shoulders and sweat.

To protect the giant panda, one of the prerequisites is to crack the genetic code of its reproduction. In 1980 and 1987, China Giant Panda Conservation and Research Center and chengdu research base of giant panda were established successively, and almost at the same time, field observation stations were also set up. Two-pronged approach, focusing on artificial breeding, field ecology and behavior, and tackling scientific and technological problems one by one.

The means of protection is to restore the ecosystem on which giant pandas depend. To this end, major ecological projects were launched. In 1998, Sichuan took the lead in laying down its axe and starting the natural forest protection project. The following year, it was also the first in China, and the curtain of returning farmland to forests and grasslands in Sichuan was officially opened. Taking major ecological projects as the starting point, Sichuan has continuously implemented key ecological projects such as giant pandas and habitat protection, wildlife protection and nature reserves, and the habitat quality has been improving and the area has been increasing.

The goal of protection is to restore wild populations and wild habitats. Since 2005, Sichuan has taken the lead in carrying out ex situ rescue and wild training. In the meantime, two wild release bases, Xiaoxiangling and Daxiangling, have been built successively, and the giant pandas are constantly returning to their real "homes". Combined with post-disaster reconstruction, vegetation restoration and habitat restoration, Sichuan has strengthened the construction of giant panda corridors such as mud mountain, Huangtuliang, Tudiling and Tuowushan, effectively alleviating the fragmentation and islanding of each habitat.

Achievements:

Population, habitat area and wild release rank first, leading the world in scientific research.

What is the effectiveness of protecting giant pandas in Sichuan? A set of data illustrates the problem. According to the results of the fourth survey of giant pandas released in 2015, the population, habitat area and the number of giant pandas released into the wild in Sichuan have increased steadily. According to the evaluation of professional institutions, Sichuan giant panda research is in a leading position in the world.

After careful analysis, it is not difficult to find that this is a heavy report card:

-Looking at the habitat area, by 2014, the habitat area of giant pandas in Sichuan was 2.027 million hectares, accounting for nearly 80% of the total habitat area of giant pandas in China. In the same period, the potential habitat was 410,000 hectares, accounting for nearly half of the total potential habitat area of giant pandas in China.

-Looking at the population, the number of wild giant pandas increased from 909 in the 1980s to 1,387, an increase of over 50%. According to the fourth giant panda survey, there are 387 captive populations in Sichuan, which also ranks first in the country.

Behind the achievements is the continuous improvement of the protected land system. The data shows that up to now, 95 protected areas of various types have been built in the distribution area of giant pandas in Sichuan. Among them, there are 46 giant panda nature reserves. On this basis, more than 70% of wild giant pandas and 60% of giant panda habitats in Sichuan are included.

Behind the achievements, there is also a concept of protection that keeps pace with the times. Since the 1980s, Sichuan has carried out the second, third and fourth giant panda surveys, during which the statistical monitoring methods have been constantly updated to find out the family background of giant pandas in Sichuan, and at the same time, a dynamic and refined population management system has been initially established.

The achievement also comes from the fact that Sichuan people dare to be the first in the world. Up to now, 13 giant pandas have been released into the wild in the province, and some of them have "married and had children" in the wild.Late winter (image provided by Sichuan Forestry and Grassland Bureau)

Shanghai: Self-developed super-large diameter shield machine completes the "first show"

On March 2nd, Shanghai Tunnel Youth Commando workers waved flags on the "Qiyue" to celebrate the successful reception of the shield project.

On the same day, the connecting line of Shanghai regional railway airport "Meifu Road Working Well-Huajing Station" was the first to run through, marking the successful completion of the "Qiyue" and "First Show" of the super-large diameter shield machine independently developed and manufactured by Shanghai Tunnel.

According to reports, the total length of the "Qiyue" is about 99 meters, of which the length of the main engine is about 16 meters, and the cutting diameter of the cutter head is 14.05 meters. In October 2020, the commissioning was completed. During the construction period, "Qiyue" successively passed through the high-voltage iron tower, the viaduct of Hongmei South Road and the subway line 15, ensuring the safety of various complicated water, gas, electricity and communication pipelines, and finally successfully completed the underwater reception in the receiving well of Huajing Station.

Xinhua News Agency reporter Fang Yushe

This is the "Qiyue" which was shot on March 2nd at the site of Shanghai regional railway airport connecting line project.

On the same day, the connecting line of Shanghai regional railway airport "Meifu Road Working Well-Huajing Station" was the first to run through, marking the successful completion of the "Qiyue" and "First Show" of the super-large diameter shield machine independently developed and manufactured by Shanghai Tunnel.

According to reports, the total length of the "Qiyue" is about 99 meters, of which the length of the main engine is about 16 meters, and the cutting diameter of the cutter head is 14.05 meters. In October 2020, the commissioning was completed. During the construction period, "Qiyue" successively passed through the high-voltage iron tower, the viaduct of Hongmei South Road and the subway line 15, ensuring the safety of various complicated water, gas, electricity and communication pipelines, and finally successfully completed the underwater reception in the receiving well of Huajing Station.

Xinhua News Agency reporter Fang Yushe

This is the "Qiyue" which was shot on March 2nd at the site of Shanghai regional railway airport connecting line project.

On the same day, the connecting line of Shanghai regional railway airport "Meifu Road Working Well-Huajing Station" was the first to run through, marking the successful completion of the "Qiyue" and "First Show" of the super-large diameter shield machine independently developed and manufactured by Shanghai Tunnel.

According to reports, the total length of the "Qiyue" is about 99 meters, of which the length of the main engine is about 16 meters, and the cutting diameter of the cutter head is 14.05 meters. In October 2020, the commissioning was completed. During the construction period, "Qiyue" successively passed through the high-voltage iron tower, the viaduct of Hongmei South Road and the subway line 15, ensuring the safety of various complicated water, gas, electricity and communication pipelines, and finally successfully completed the underwater reception in the receiving well of Huajing Station.

Xinhua News Agency reporter Fang Yushe

On March 2, the construction workers cleaned the foundation pit at the site of the Shanghai regional railway airport tie line project.

On the same day, the connecting line of Shanghai regional railway airport "Meifu Road Working Well-Huajing Station" was the first to run through, marking the successful completion of the "Qiyue" and "First Show" of the super-large diameter shield machine independently developed and manufactured by Shanghai Tunnel.

According to reports, the total length of the "Qiyue" is about 99 meters, of which the length of the main engine is about 16 meters, and the cutting diameter of the cutter head is 14.05 meters. In October 2020, the commissioning was completed. During the construction period, "Qiyue" successively passed through the high-voltage iron tower, the viaduct of Hongmei South Road and the subway line 15, ensuring the safety of various complicated water, gas, electricity and communication pipelines, and finally successfully completed the underwater reception in the receiving well of Huajing Station.

Xinhua News Agency reporter Fang Yushe

"Qiyue" was installed and debugged in the production workshop of Tunnel Machinery Manufacturing Branch in Pudong New Area, Shanghai (photo of drone, taken on October 15, 2020).

On the same day, the connecting line of Shanghai regional railway airport "Meifu Road Working Well-Huajing Station" was the first to run through, marking the successful completion of the "Qiyue" and "First Show" of the super-large diameter shield machine independently developed and manufactured by Shanghai Tunnel.

According to reports, the total length of the "Qiyue" is about 99 meters, of which the length of the main engine is about 16 meters, and the cutting diameter of the cutter head is 14.05 meters. In October 2020, the commissioning was completed. During the construction period, "Qiyue" successively passed through the high-voltage iron tower, the viaduct of Hongmei South Road and the subway line 15, ensuring the safety of various complicated water, gas, electricity and communication pipelines, and finally successfully completed the underwater reception in the receiving well of Huajing Station.

Xinhua News Agency reporter Fang Yushe

"Qiyue" was installed and debugged in the production workshop of Tunnel Machinery Manufacturing Branch in Pudong New Area, Shanghai (photo of drone, taken on October 15, 2020).

On the same day, the connecting line of Shanghai regional railway airport "Meifu Road Working Well-Huajing Station" was the first to run through, marking the successful completion of the "Qiyue" and "First Show" of the super-large diameter shield machine independently developed and manufactured by Shanghai Tunnel.

According to reports, the total length of the "Qiyue" is about 99 meters, of which the length of the main engine is about 16 meters, and the cutting diameter of the cutter head is 14.05 meters. In October 2020, the commissioning was completed. During the construction period, "Qiyue" successively passed through the high-voltage iron tower, the viaduct of Hongmei South Road and the subway line 15, ensuring the safety of various complicated water, gas, electricity and communication pipelines, and finally successfully completed the underwater reception in the receiving well of Huajing Station.

Xinhua News Agency reporter Fang Yushe

Title map.jpg

Rene Liu Cheren has a full perspective on the back of her skirt and a round figure, denying that she is pregnant.

  BEIJING, Nov. 11 (Xinhua) Hong Kong’s Ming Pao reported that Rene Liu (milk tea) attended a watch event in Hong Kong yesterday as a global spokesperson. She went into battle in a vacuum and appeared in a black dress with a full perspective back. Yesterday, the reporter saw that her waistline was very round. When she went up and down the stairs in high heels, she was immediately assisted by several assistants, and the battle was very big. However, Rene Liu denied pregnancy again yesterday, and even stamped her foot and said, "No (pregnant)! Look at me wearing such high heels! "

  Rene Liu said that he had arrived in Hong Kong a few days ago to attend a seminar on independent films with Zhang Aijia. She also laughed and said that before she became a watch spokesperson, she was also very punctual. "I will send watches to people around me, and my father and friends will also benefit." Ask her if she gave her husband Zhong Xiaojiang a watch? Although she didn’t want to talk more about her husband, she couldn’t help smiling and saying, "No, but the brand sent us a pair of watches."

Putin’s handling of crisis in Kegong was exposed.

  BEIJING, June 26 (Xinhua)-According to media reports from "Russia -1 Channel" TV station and Sputnik, on the 25th local time, "Russia -1 Channel" TV station announced the working picture of Russian President Vladimir Putin when he handled the "Wagner Incident" on the 24th.

On June 24th, local time, Russian President Vladimir Putin handled the "Wagner Incident" in the Kremlin. Image source: Video screenshot of "Russia -1 Channel" TV station

  In the picture of "Moscow Kremlin Putin" program of "Russia -1 Channel" TV station, the host said that although it was Saturday, Putin still started working early in the morning.

  The picture also shows that Putin delivered a televised speech to the Russian people at 10 am local time on the 24th, in which he told the "Wagner incident" that happened that day that Russia would never be allowed to split again.

  The program also exposed Putin’s phone conversation with Belarusian President Lukashenko in the office.

On June 24th, local time, Russian President Vladimir Putin was interviewed in the Kremlin. Image source: "Russia -1 Channel" video screenshot

  Putin then accepted an interview with the program. When asked how much working time he would devote to special military operations, Putin said, "Of course, I give priority to this matter, and the working day begins with it and ends with it."

  Putin said that he has been keeping in touch with the Russian military industry system to understand what shortcomings still exist in meeting the needs of special military operations and how to increase efforts in this regard.

  In addition, the host also asked Putin, if something very important happens, how does the head of state handle it?

  Putin replied, "I have been sleeping very late recently. Of course, I have to keep in touch all the time."

Kia EV5 standard battery life version went on sale, starting at 149,800.

On November 17th, KIA’s brand-new pure electric SUV EV5 made its world debut at Guangzhou Auto Show, taking the lead in launching the standard endurance version. The official suggested retail prices are: 149,800 yuan for the 530Light version, 159,800 yuan for the 530Air version and 174,800 yuan for the 530Land version. According to the plan, the long endurance version is expected to be launched in March next year, and the GT-Line version will be launched in July next year, so as to meet the needs of users with more cars. It is worth mentioning that the EV5 is a special model launched by Kia to celebrate its 80th anniversary next year, which is of great significance. At the same time, Kia also brought the car purchase courtesy of "EV fully charged, 5-heart rights", including: intimate financial rights, worry-free replacement rights, worry-free vehicle warranty, worry-free three-power warranty and free-wheeling interconnection rights. In addition, the customers who participate in the reservation also enjoy the exclusive rights such as six-fold expansion of the deposit, free door-to-door service for life, 20 kWh/day charging, 3,000 yuan worth of boutique gift packages, and bonus points in the mall.

As the first global model of Kia listed in China, EV5 is the core model of Kia’s electrification transformation. At the beginning of research and development, it fully considered the needs of users in China, and it is a "changeable life intelligent cabin" carefully built by Kia under the research and development concepts of "Caring (human concern), Healing (emotional communication) and Re-Charging (full life).

Founder bold appearance design, showing the future of science and technology aesthetics.

EV5 follows the brand-new design concept of Kia brand "Opposites United" and is led by the core elements of "Bold for Nature", which not only embodies the integration of natural aesthetics and architectural technology, but also perfectly deduces the future scientific and technological beauty of electric SUV, shows the design style of pure SUV, and will satisfy the younger generation’s yearning for new life value.

The digital tiger-whistling front face is a modern interpretation of Kia’s iconic tiger-whistling front face, and draws inspiration from the constellation map to create a unique headlight with a sense of science and technology and a unique Star-Map star mark LED light group, which is not only futuristic, but also highly recognizable after lighting.

On the side of the car body, the opposing elements present bold and fashionable outlines, and the tough and powerful wheel arch edge is combined with the dynamic and smooth soft shape to create a square and powerful car body posture, which not only shows the sturdy and durable space expansion of EV5, but also brings a pleasant and comfortable emotional experience. EV5 also adopts a brand-new 18-inch geometric wind blade and low wind resistance wheel hub, showing a simple and highly scientific future aesthetics. The low wind resistance design further reduces noise and energy consumption, achieving a perfect balance between aesthetics and practicality.

The simple and wide tail design echoes the front face from a distance, and the iconic Star-Map Star Mark LED taillights complement the tough and wide body contour, creating a fuller three-dimensional body posture.

Advanced and efficient three-electricity system, easy to reach poetry and distant places.

EV5 is developed based on KIA’s world-leading E-GMP platform for electric vehicles, and has leading advantages in energy efficiency, reliability, battery safety, driving and control stability, and worry-free mileage. The standard cruising model is equipped with a 64.2kWh battery pack and a 160kW motor, and its CLTC cruising range is 530 kilometers. The long battery life model is equipped with 88.1kWh battery pack, and the CLTC cruising range is 720 kilometers, which leads the same class in one fell swoop and meets the diverse needs of more consumers for power and battery life.

Thanks to the brand-new electric power (PE) system, the EV5 can complete the charging from 30% to 80% in just 27 minutes, and at the same time, it supports an intelligent kinetic energy recovery system with five levels of adjustment and automatic adjustment according to driving habits, especially in the i-Pedel single pedal mode, acceleration and deceleration can be realized by using a single pedal, and with the standard high-efficiency heat pump system and the second-generation battery intelligent temperature control management system, the vehicle power consumption can be improved to the maximum extent. In addition, EV5 also has V2L external power supply function, which can continuously supply power for multi-scene needs such as camping barbecue, hot pot or trunk market.

Variable practical space to meet diverse life scenes.

EV5 is not only environmentally friendly and healthy in interior materials, but also convenient and practical in intelligent interaction. The space layout design of the cockpit is also humanized. The front row of EV5 is equipped with romantic seats, especially when relaxing or watching movies with your lover in the car, with 64-color dynamic atmosphere lights and large panoramic skylight, creating a spacious and warm unbounded intimate space. EV5 also comes standard with 0 flat folding seats in the rear row, and supports multi-angle adjustment of the rear backrest, which can not only effectively relieve the discomfort of the driver and passenger’s back and spine, but also make the trunk up to 2 meters deep after being laid down, so you can sleep well in the car when traveling outside.

In terms of storage space, EV5 is equipped with a 67L super-large trunk, and the 513L super-large trunk can be expanded to 1,718L, which can easily accommodate camping equipment such as tents, ovens, folding tables and chairs. At the same time, the multi-scene expansion table built in the trunk can meet the needs of diverse life scenes such as camping in the wild and traveling. In addition, the EV5 is also equipped with practical configurations such as a storage compartment under the peninsula center console, a hidden hook, a central drawer, and a detachable multifunctional hook in the trunk.

In addition, the EV5 long-life version is also equipped with a zero-gravity relaxing seat in the driver’s seat, which supports up to 14-way electric adjustment, and has functions such as 6-point pneumatic massage, ventilation, heating, 4-way lumbar support and leg support, bringing first-class comfort experience; At the same time, items such as tablet computers and children’s toys can be placed on the folding table board on the right side of the back row. With the 4.0L central drawer-type cold and warm incubator supporting the adjustment of 5~55℃, you can warm food or store iced drinks, and you can enjoy a happy and pleasant life no matter where you are.

Mother-and-baby intelligent cockpit, giving family all-round intimate care.

In terms of intelligent technology, the EV5 comes standard with a 27-inch integrated triple screen consisting of a 12.3-inch instrument panel+a 12.3-inch central control panel+a 5-inch independent air-conditioning control display. The long-life version is also equipped with a 12-inch head-up display (HUD) to create an immersive driving experience. In addition, EV5 uses a new generation of ccNC intelligent internet entertainment system for the first time, and supports functions such as CarLife and wireless CarPlay, dual-zone voice control, WIFI hotspot, real-time online navigation, etc. And through cooperation with Baidu and Tencent, we have developed Tencent mini-scenes of car WeChat, Love Listening and dozens of practical apps, covering audio, video, games, life services and other aspects, and supporting remote upgrade of OTA vehicles, which is often used and always new, bringing a convenient and interesting intelligent interactive experience. In addition, EV5 also provides Kia Connect services, including remote control, vehicle-home interconnection, charging service, vehicle diagnosis, emergency rescue and so on.

The EV5 Long Life Edition also provides UWB digital keys, and users can realize functions such as non-inductive entry and exit, remote startup and key sharing through mobile phones. Especially in the case that it is not convenient to take the key to unlock when shopping or forget to bring the car key when going out, you can get in and out of the car without feeling with your mobile phone, and it has the function of preventing relay attacks, which is more safe and reliable.

It is worth mentioning that EV5 interior materials is based on the concept of sustainable development, adopting 10 diversified health and environmental protection materials such as benzene-free paint and plant-based materials, and the EV5 air conditioning system supports self-drying bacteriostasis and PM2.5 air purification, ensuring the healthy and fresh air inside the car, which can be called a mother-infant intelligent cockpit, taking care of family health in all directions.

Full-equipped intelligent driving system at the same level ensures safe and secure.

The EV5 is equipped with a practical and easy-to-use L2+ intelligent driving assistance system, with 18 advanced intelligent driving assistance functions. Its Highway Driving Assistance (HDA) can help drivers to keep the distance between cars and drive in the middle of the lane. This long-life version also has the function of turning on the turn signal to complete the active lane change. The second generation remote control intelligent parking assistant (RSPA2) supports remote control straight-line calling, and can realize three kinds of intelligent parking, vertical/parallel/diagonal, to meet the demand of intelligent parking in the whole scene. In addition, the Front Collision Avoidance Assist (FCA), which has a high daily trigger rate, has a wider detection range, and can identify vehicles, pedestrians, two-wheeled vehicles, cross-road vehicles, front-facing vehicles, etc., so that active braking is more timely. In addition, the long-life version is also equipped with a fully upgraded Front Collision Avoidance Assist II(FCA2), which adds functions such as crossing vehicles, overtaking vehicles, side approaching vehicles and multi-scene avoidance steering assistance.

In addition, the EV5 comes standard with 7 airbags, including the front center airbag unique to its class. The EV5 body adopts a multi-frame structure, and the proportion of high-strength steel is 73.6%. Not only that, the battery management of EV5 has also achieved high safety standards, and strengthened the structural protection design of the car body battery, reaching an ultra-high safety level design without fear of collision, drowning and high temperature.

Not broken, not standing, far beyond the same level. As a heavy strategic vehicle launched by Kia in China and facing the world, the EV5 is developed by nearly 400 elite engineers from China, and produced in the advanced 4.0 Intelligent Intelligent Unmanned Factory in China. It takes into account the unique design, comfortable space, excellent versatility, reliable EV performance and safety, and becomes a masterpiece of Kia under the concept of "in China, for China", which will bring an unimaginable pure electric travel experience to young families in China.