General Office of the State Council on Printing and Distributing New Energy Automobile Industry

Notice of Development Plan (2021-2035)

No.39 [2020] of the State Council

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

"New Energy Automobile Industry Development Plan (2021-2035)" has been approved by the State Council and is hereby issued to you, please implement it carefully.

the General Office of the State Council

October 20, 2020

(This piece is publicly released)

New Energy Automobile Industry Development Plan (2021-2035)

Developing new energy vehicles is the only way for China to move from a big automobile country to a strong automobile country, and it is a strategic measure to cope with climate change and promote green development. Since the State Council released the Development Plan of Energy Saving and New Energy Automobile Industry (2012-2020) in 2012, China has adhered to the strategic orientation of pure electric drive, and the development of new energy automobile industry has made great achievements, becoming one of the important forces in the development and transformation of the world automobile industry. At the same time, the development of new energy vehicles in China is also facing some problems, such as weak core technology innovation ability, imperfect quality assurance system, lagging infrastructure construction, imperfect industrial ecology and increasing market competition. This plan is formulated to promote the high-quality development of the new energy automobile industry and accelerate the construction of a powerful automobile country.

Chapter I Development Trend

Section 1 New energy vehicles inject new kinetic energy into world economic development

At present, a new round of global scientific and technological revolution and industrial transformation are developing vigorously, and the integration of automobile and related technologies in energy, transportation, information and communication is accelerating. Electrification, networking and intelligence have become the development trend and trend of the automobile industry. New energy vehicles integrate new energy, new materials, Internet, big data, artificial intelligence and other revolutionary technologies, and promote the transformation of vehicles from simple means of transportation to mobile intelligent terminals, energy storage units and digital spaces, promote the transformation and upgrading of energy, transportation, information and communication infrastructure, and promote the optimization of energy consumption structure, the improvement of transportation system and the intelligent level of urban operation, which is of great significance to building a clean and beautiful world and a community of human destiny. In recent years, the world’s major automobile countries have strengthened their strategic planning and policy support, and multinational automobile companies have increased their investment in research and development and improved their industrial layout. New energy vehicles have become the main direction of the transformation and development of the global automobile industry and an important engine for promoting the sustained growth of the world economy.

Section 2 China’s new energy vehicles have entered a new stage of accelerated development

The automobile product form, transportation mode, energy consumption structure and social operation mode are undergoing profound changes, which provide unprecedented development opportunities for the new energy automobile industry. After years of continuous efforts, the technical level of China’s new energy automobile industry has been significantly improved, the industrial system has been improved day by day, and the competitiveness of enterprises has been greatly enhanced. Since 2015, the production, sales and ownership have ranked first in the world for five consecutive years, and the industry has entered a new stage of overlapping, convergence and development. We must seize the strategic opportunity, consolidate the good momentum, give full play to the advantages in the fields of infrastructure, information and communication, continuously enhance the core competitiveness of the industry, and promote the high-quality and sustainable development of the new energy automobile industry.

In the third quarter, integration and opening up have become the new characteristics of the development of new energy vehicles.

With the overall transformation of automobile power source, production and operation mode and consumption and use mode, the ecology of new energy automobile industry is gradually evolving from the "chain relationship" among parts, vehicle R&D, production and marketing service enterprises to the "network ecology" involving multi-subjects in automobile, energy, transportation, information and communication. Mutual empowerment and coordinated development have become the inherent needs of the development of various market players. Cross-industry and cross-field integration and innovation and more open and inclusive international cooperation have become the characteristics of the new energy automobile industry development, which greatly enhanced the industrial development momentum, stimulated market vitality and promoted the formation of a new industrial development pattern of mutual integration, symbiosis and win-win cooperation.

第二章　总体部署

第一节　总体思路

以习近平新时代中国特色社会主义思想为指引，坚持创新、协调、绿色、开放、共享的发展理念，以深化供给侧结构性改革为主线，坚持电动化、网联化、智能化发展方向，深入实施发展新能源汽车国家战略，以融合创新为重点，突破关键核心技术，提升产业基础能力，构建新型产业生态，完善基础设施体系，优化产业发展环境，推动我国新能源汽车产业高质量可持续发展，加快建设汽车强国。

第二节　基本原则

市场主导。充分发挥市场在资源配置中的决定性作用，强化企业在技术路线选择、生产服务体系建设等方面的主体地位；更好发挥政府在战略规划引导、标准法规制定、质量安全监管、市场秩序维护、绿色消费引导等方面作用，为产业发展营造良好环境。

Driven by innovation.In-depth implementation of the innovation-driven development strategy, the establishment of enterprise-oriented, market-oriented and Industry-University-Research-coordinated technological innovation system, improve the institutional environment for encouraging and protecting innovation, encourage the parallel development of various technological routes, support all kinds of entities to work together to overcome key core technologies, increase the innovation of business models, and form a new industrial innovation ecology.

Coordinated advancement.We will improve the coordination and promotion mechanism of horizontal cooperation and vertical penetration, promote the deep integration of new energy vehicles with energy, transportation and information communication, and make overall plans to promote technology research and development, standard formulation, popularization and application and infrastructure construction, so as to turn the super-large-scale market advantage into industrial advantage.

Open development.Practice the cooperative concept of openness, mutual benefit and win-win, expand high-level opening to the outside world, and promote reform, development and innovation through opening up; Adhere to the combination of "bringing in" and "going out", strengthen international cooperation, actively participate in international competition, cultivate new advantages in the new energy automobile industry, and deeply integrate into the global industrial chain and value chain system.

Section III Development Vision

By 2025, the competitiveness of China’s new energy vehicle market will be significantly enhanced, and major breakthroughs will be made in key technologies such as power batteries, drive motors and vehicle operating systems, and the safety level will be comprehensively improved. The average power consumption of new cars for pure electric passenger cars has dropped to 12.0 kWh/100 km, and the sales volume of new energy vehicles has reached about 20% of the total sales volume of new cars. Highly self-driving cars have been commercialized in limited areas and specific scenes, and the convenience of charging and replacing electricity services has been significantly improved.

After 15 years of continuous efforts, the core technology of new energy vehicles in China has reached the international advanced level, and the quality brands have strong international competitiveness. Pure electric vehicles have become the mainstream of newly sold vehicles, vehicles in public areas are fully electrified, fuel cell vehicles are commercialized, highly self-driving vehicles are applied on a large scale, the charging and replacing service network is convenient and efficient, and the construction of hydrogen fuel supply system is steadily promoted, effectively promoting energy conservation, drainage reduction and improvement of social operation efficiency.

Chapter III Improving the Ability of Technological Innovation

Section 1 Deepening the R&D Layout of "Three Verticals and Three Horizons"

Strengthen the innovation of vehicle integration technology.With pure electric vehicles, plug-in hybrid vehicles (including extended range vehicles) and fuel cell vehicles as "three verticals", the whole vehicle technology innovation chain is laid out. Research and develop a new generation of modular high-performance vehicle platform, tackle the integrated design of pure electric vehicle chassis and multi-energy power system integration technology, break through common energy-saving technologies such as intelligent energy management and control, lightweight and low friction, improve the safety technology level of battery management, charging connection and structural design, and improve the comprehensive performance of new energy vehicles.

Improve the industrial basic ability.Taking power battery and management system, drive motor and power electronics, networking and intelligent technology as "three horizontals", the technical supply system of key components is constructed. We will tackle key technical problems of advanced modular power batteries and fuel cell systems, explore solutions for a new generation of vehicle motor drive systems, strengthen the development of key components and systems of intelligent networked vehicles, break through bottlenecks such as basic platform technology for computing and control and supporting technology for hydrogen fuel cell vehicles, and enhance research and development capabilities such as basic key technologies, advanced basic processes, basic core components and key basic materials.

Section II Accelerating the Construction of Common Technology Innovation Platform

Establish and improve the joint research and development mechanism of leading enterprises, state key laboratories and national manufacturing innovation centers, focus on shortcomings and weaknesses such as core processes, special materials, key components and manufacturing equipment, actively explore from different technical paths, and improve the supply capacity of key common technologies. Guide cross-disciplinary cooperation in automobile, energy, transportation, information communication, etc., establish an innovative platform for the integration of new energy vehicles, smart energy and intelligent transportation for future travel, jointly tackle basic cross-cutting key technologies, and enhance the integration and innovation capabilities of new energy vehicles and related industries.

Section III Enhancing the Public Service Capability of the Industry

Relying on industry associations, innovation centers and other institutions to promote the co-construction and sharing of various innovative service platforms, and improve the support capabilities of public services such as technology transfer, information services, personnel training, project financing, and international exchanges. The application of virtual reality, big data, artificial intelligence and other technologies, the establishment of automotive electrification, networking, intelligent virtual simulation and test verification platform, improve the measurement test, performance evaluation and testing certification capabilities of the vehicle and key components.

Chapter IV Building a New Industrial Ecology

Section 1 Supporting the Development of Eco-oriented Enterprises

Encourage enterprises in the fields of new energy vehicles, energy, transportation, information and communication to cooperate across borders, focus on diversified production and application needs, and build an eco-leading enterprise covering key links in the industrial chain such as solutions, R&D and production, use guarantee and operation services through open cooperation and benefit sharing. In areas with good industrial foundation and concentrated innovation elements, leading enterprises should play a leading role, cultivate a number of new energy automobile industrial clusters with international influence and competitiveness, and promote the modernization level of industrial chain.

Section 2 Promoting the Innovative Application of Key Systems

Accelerate the development and application of vehicle operating system.Guided by the demand of vehicle enterprises, we will play the role of leading enterprises, national manufacturing innovation center and other innovation platforms, adhere to the coordinated research of software and hardware, and focus on the development of vehicle operating systems. Around the vehicle operating system, the development and application ecology of deep cooperation between market players in the fields of vehicle, key components, basic data and software will be built. Through rapid product iteration, the scale of users will be expanded and the industrial application of vehicle operating system will be accelerated.

Promote the development of the full value chain of power batteries.Encourage enterprises to improve the support capacity of key resources such as lithium, nickel, cobalt and platinum. Establish and improve the modular standard system of power batteries, accelerate the breakthrough of key manufacturing equipment, and improve the process level and production efficiency. Improve the recycling system of power battery recycling, cascade utilization and recycling, and encourage the co-construction and sharing of recycling channels. Establish and improve the management system of transportation, storage, maintenance, safety inspection, retirement and recycling of power batteries, and strengthen the supervision of the whole life cycle.

The third quarter to improve the level of intelligent manufacturing

Promote the in-depth application of intelligent technology in key links such as R&D and design, manufacturing, warehousing and logistics, operation and management, and after-sales service of new energy vehicles. Accelerate the development and integration of core industrial software such as simulation, management and control of intelligent manufacturing of new energy vehicles, and carry out application demonstrations of intelligent factories and digital workshops. Accelerate the popularization and application of the product lifecycle collaborative management system, support the construction of an integrated demonstration platform for design, manufacturing and service, and improve the intelligent level of the whole industrial chain of new energy vehicles.

Section IV Strengthening Quality and Safety Assurance

Promote the construction of quality brands.Carry out actions to improve the quality of new energy vehicle products, guide enterprises to strengthen the development and application of reliability technologies in the whole process of design, manufacturing, testing and verification, make full use of advanced technologies such as the Internet, big data and blockchain, and improve the quality control and traceability mechanism of products throughout their life cycle. Guide enterprises to strengthen brand development strategy and strengthen brand building with the focus on improving quality and service level.

Improve the security system.Implement a safe production mechanism that combines corporate responsibility, government supervision, industry self-discipline and social supervision. Strengthen the main responsibility of enterprises for product safety, implement the extended producer responsibility system, and strengthen the quality and safety management, safety status monitoring and maintenance inspection of key systems such as vehicle, power battery and electronic control. We will improve the safety standards and laws and regulations for new energy vehicles, such as complete vehicles, spare parts, maintenance and testing, charging and replacing electricity, and strengthen the supervision and management of production safety and the safety recall management of new energy vehicles. Encourage industry organizations to strengthen technical exchanges, sort out and sum up experience, and guide enterprises to continuously improve their safety level.

Chapter V Promoting Industrial Integration and Development

Section 1 Promoting the Integration of New Energy Vehicles and Energy

Strengthen the energy interaction between new energy vehicles and power grid (V2G).Strengthen the research of high cycle life power battery technology and promote the application of low power DC technology. Encourage local governments to carry out V2G demonstration applications, coordinate the demand for charging and discharging of new energy vehicles and power dispatching, and comprehensively apply policies such as peak-valley electricity price and preferential charging of new energy vehicles to realize efficient energy interaction between new energy vehicles and the power grid, reduce the electricity cost of new energy vehicles, and improve the response capabilities of power grid such as peak-shaving and frequency modulation, and safety emergency.

Promote efficient cooperation between new energy vehicles and renewable energy.Promote the information sharing and integration of new energy vehicles with meteorological and renewable energy power forecasting systems, coordinate the coordinated scheduling of energy utilization of new energy vehicles with wind power generation and photovoltaic power generation, and increase the proportion of renewable energy applications. Encourage the construction of "optical storage charging and discharging" (distributed photovoltaic power generation-energy storage system-charging and discharging) multifunctional integrated station. Support qualified areas to carry out commercial demonstration operation of fuel cell vehicles.

Section II Promoting the Integration of New Energy Vehicles and Transportation

Develop integrated smart travel services.Accelerate the construction of a new intelligent traffic control system covering front-end information collection, edge distributed computing and cloud collaborative control. Accelerate the application of new energy vehicles in time-sharing leasing, urban public transport, taxis, venue vehicles and other fields, and optimize the use environment of new energy vehicles in public services. Guide automobile production enterprises and travel service enterprises to build a "one-stop" service platform, and promote the development and application of parking service technology.

Constructing intelligent green logistics transportation system.Promote the application of new energy vehicles in urban distribution, port operations and other fields, and facilitate the passage of new energy trucks. Develop "internet plus" efficient logistics, innovate smart logistics operation mode, promote the application of new modes such as network freight and trailer sharing, and create a new format of safe and efficient logistics and transportation services.

Section III Promoting the Integration and Development of New Energy Vehicles and Information Communication

Promote the efficient collaboration of "people-vehicles-roads-clouds" with data as the link.Based on the information of automobile perception, traffic control and urban management, a multi-layer data fusion and computing platform of "people-vehicles-roads-clouds" will be built, and demonstration applications of specific scenes, regions and roads will be carried out to promote the innovation of new energy vehicles and information communication integration application services.

Create a network security system.Improve the network security management system of new energy vehicles, build a unified vehicle identity authentication and security trust system, promote the in-depth application of cryptographic technology, strengthen the safety detection of vehicle information systems, service platforms and key electronic components, strengthen the data classification and compliance application management of new energy vehicles, improve the risk assessment, early warning monitoring and emergency response mechanisms, and ensure the information security of "vehicle end-transmission pipeline network-cloud".

Section IV Strengthening Standard Docking and Data Sharing

Establish a comprehensive standard system for the integration and development of new energy vehicles and related industries, and clarify the technical interface standards such as vehicle operating system, vehicle basic map, vehicle pile information sharing, and cloud control basic platform. Establish a comprehensive big data platform across industries and fields to promote the co-construction, sharing and interconnection of all kinds of data.

Chapter VI Perfecting the Infrastructure System

Section 1 vigorously promote the construction of charging and replacing network

Accelerate the construction of infrastructure for charging and replacing electricity.Scientifically arrange the charging and replacing infrastructure, and strengthen the overall coordination with urban and rural construction planning, power grid planning, property management and urban parking. Relying on "internet plus" smart energy, improve the level of intelligence, actively promote the charging service mode in residential areas, accelerate the formation of highways and urban and rural public charging networks with moderate lead, fast charging and slow charging, encourage the application of power exchange mode, strengthen the research and development of new charging technologies such as intelligent and orderly charging, high-power charging and wireless charging, and improve the convenience of charging and product reliability.

Improve the service level of charging infrastructure.Guide enterprises to jointly establish a charging facility operation service platform to realize interconnection, information sharing and unified settlement. Strengthen the research and development of technologies such as safety monitoring and early warning of charging equipment and distribution system, standardize the use of electromagnetic spectrum of wireless charging facilities, improve the safety, consistency and reliability of charging facilities, and improve the level of service guarantee.

Encourage business model innovation.Combined with the renovation of old residential areas, urban renewal and other work, we will guide many parties to jointly carry out the construction and operation of charging facilities, and support the development of cooperation modes such as multi-vehicle and one pile in residential areas and sharing of adjacent parking spaces. Encourage the combination of charging stations and commercial real estate, build integrated parking and charging service facilities, enhance the charging service capacity of public places, and expand value-added services. Improve the insurance system of charging facilities to reduce the risks of enterprise operation and user use.

Section 2 Coordinating and Promoting the Construction of Intelligent Road Network Facilities

Promote the construction of a new generation of wireless communication network, and accelerate the formulation and technical upgrade of wireless communication (C-V2X) standards between vehicles and other devices outside the vehicle based on cellular communication technology. Promote the digital transformation and upgrading of road infrastructure such as traffic signs, strengthen the intelligent interconnection between traffic lights, traffic signs and markings, communication facilities, intelligent roadside equipment and vehicle-mounted terminals, and promote the formulation of relevant standards and the construction of management platforms for the intelligent construction and transformation of urban road infrastructure. Accelerate the construction of differential base stations and promote the application of satellite navigation systems such as Beidou in the field of high-precision positioning.

Section III Promoting the Construction of Hydrogen Fuel Supply System in an Orderly Way

Improve the economy of hydrogen fuel storage and transportation.According to local conditions, we will develop the application of industrial by-product hydrogen and renewable energy to make hydrogen, and accelerate the industrialization of advanced and applicable hydrogen storage materials. Carry out demonstration and application of various storage and transportation technologies such as high-pressure gas, deep cold gas, low-temperature liquid and solid, explore the construction of hydrogen fuel transportation pipelines, and gradually reduce the storage and transportation costs of hydrogen fuel. Improve the standard system of hydrogen fuel production, storage, transportation and filling. Strengthen the research on hydrogen fuel safety and strengthen the safety supervision of the whole chain.

Promote the construction of hydrogenation infrastructure.Establish and improve the management norms of hydrogenation infrastructure. Guide enterprises to rationally arrange hydrogenation infrastructure according to hydrogen fuel supply and consumption demand, and improve the level of safe operation. Support the use of existing sites and facilities to carry out comprehensive supply services of oil, gas, hydrogen and electricity.

Chapter VII Deepening Open Cooperation

Section 1 Expanding Opening-up, Exchanges and Cooperation

Strengthen the docking with the internationally accepted economic and trade rules, fully implement the pre-entry national treatment plus negative list management system, treat the main players in the new energy market equally, and build a market-oriented, legal and international business environment. Give play to the role of multi-bilateral cooperation mechanism and high-level dialogue mechanism, and support domestic and foreign enterprises, research institutes and industry institutions to carry out exchanges and cooperation in R&D and design, trade and investment, infrastructure, technical standards and personnel training. Actively participate in the formulation of international rules and standards, promote the formation of an open, transparent and inclusive international market environment for new energy vehicles, create a new platform for international cooperation, and add new impetus to common development.

Section II Accelerating Integration into Global Value Chains

Guide enterprises to formulate international development strategies, constantly improve their international competitiveness, increase the intensity of international market development, and promote industrial cooperation to extend from manufacturing links to technology research and development, marketing and other whole chains. Encourage enterprises to make full use of domestic and foreign funds and establish an international consumer credit system. Support enterprises to establish an international marketing service network and build overseas storage and after-sales service centers and other service platforms in key markets. Improve the service guarantee system such as legal consultation, testing and certification, and personnel training, guide enterprises to standardize overseas business practices, and improve compliance management.

Chapter VIII Safeguard Measures

Section 1 Deepening the Reform of Industry Management

We will further promote the "streamline administration, delegate power, strengthen regulation and improve services" reform, further relax market access, implement inclusive and prudent supervision, and promote the healthy and orderly development of new formats and models. We will improve the parallel management measures for the average fuel consumption of enterprises and the points of new energy vehicles, effectively undertake financial subsidy policies, and study and establish a linkage mechanism with the carbon trading market. Strengthen post-event supervision, consolidate local main responsibility, and curb chaos such as blindly launching new energy vehicle manufacturing projects. Promote the improvement of laws and regulations related to the production and management of road motor vehicles, establish and improve the exit mechanism of zombie enterprises, strengthen the supervision and inspection of the maintenance of enterprise access conditions, and promote the survival of the fittest. Give full play to the role of the market mechanism, support the merger and reorganization of advantageous enterprises, become bigger and stronger, and further improve industrial concentration.

Section 2 Improve the system of policies and regulations

Implement preferential tax policies related to new energy vehicles and optimize classified traffic management and financial services. Promote the scientific layout of infrastructure such as charging and replacing electricity and hydrogenation, speed up construction, and give financial support to the construction of charging piles as public facilities. Break local protection and establish a unified, open and fair market system. Encourage local governments to increase support for vehicle operations in public services, shared travel and other fields, and give preferential policies such as parking and charging for new energy vehicles. From 2021, the proportion of new energy vehicles in public areas such as public transportation, rental, logistics and distribution will be no less than 80% in the national ecological civilization experimental zone and key areas for air pollution prevention and control. Formulate specific measures to incorporate R&D investment in new energy vehicles into the assessment system of state-owned enterprises. Accelerate the improvement of policies and regulations such as road traffic, accident liability and data use that meet the development requirements of intelligent networked vehicles. Accelerate the legislation on the recycling of power batteries.

Section III Strengthening the Construction of Talent Team

Accelerate the establishment of a talent training mechanism to meet the needs of the integration and development of new energy vehicles and related industries, compile a catalogue of talents in short supply in the industry, optimize the discipline layout in the fields of automotive electrification, networking and intelligence, and guide universities, research institutes and enterprises to increase the introduction and training of international talents. Carry forward the entrepreneurial spirit and craftsman spirit, establish a positive incentive orientation, and implement diversified incentive measures such as equity and options.

Section IV Strengthening Intellectual Property Protection

We will further implement the national intellectual property strategy and encourage researchers to develop high-value core intellectual property achievements in the field of new energy vehicles. Strictly implement the intellectual property protection system and strengthen the enforcement of infringement. We will build an intellectual property operation service system for new energy vehicles, strengthen the construction of a patent application transformation platform, and establish a mutually beneficial sharing and win-win cooperation patent operation model.

Section 5 Strengthening organizational coordination

Give full play to the role of the inter-ministerial joint meeting system and local coordination mechanism for the development of energy-saving and new energy vehicle industries, strengthen departmental coordination and linkage, formulate annual work plans and departmental task division, strengthen the overall planning of new energy vehicles and energy, transportation, information and communication industries in terms of policy planning, standards and regulations, and pay close attention to the major tasks and key tasks determined by the plan. All relevant departments should focus on the planning objectives and tasks, and formulate their work plans and supporting policies and measures according to the division of functions. All regions should earnestly implement it in light of local conditions, optimize the industrial layout, and avoid redundant construction. Industry organizations should give full play to the role of a bridge between enterprises and the government, and coordinate the establishment of a cross-border exchange and cooperation platform for the industry. The Ministry of Industry and Information Technology shall, jointly with relevant departments, conduct in-depth investigation and study, strengthen follow-up guidance, and promote the smooth implementation of the plan.

closefillIThe first time to share with you the hot spots in the automobile circle.

I have to say that when BYD Han just went public, many people were not very optimistic about it. After all, it was in the car segmentation field where its own brand had been weak, and it had a distance compared with Tesla and BBA in brand power. At the same time, pricing is also controversial.

Some netizens said: "Is BYD Han worth 219,800-279,500 yuan after subsidy?

Is the set price a little too floating?

The brain is crazy. Is it not fresh and fragrant to have the money to buy a Tesla?

This car is destined to be cool. "

However, in reality, BYD Han succeeded, and after three months of listing, BYD Han ushered in the first sales of more than 10,000. It can be said that BYD Han gave two big mouths to those who didn’t value it with real sales results. Yes! Byd Han not only didn’t get cold, but also climbed steadily.

According to the latest official sales data released by BYD in November, BYD Han sold a total of 10,105 vehicles in November, achieving a four-month sales increase, with a cumulative sales volume of 28,467 vehicles. Among them, BYD Han EV (parameter picture) sold 7,482 vehicles in November, ranking fourth in the sales list of new energy vehicles in November of china automobile dealers association Automobile Market Research Branch (Association); BYD Han DM also sold 2,623 vehicles in mid-November, up 5.3% from October. Judging from these sales figures, BYD Han really "went up". So why did it succeed? What are the core highlights? Just recently, the key gentleman participated in a deep test drive experience of "recalling Jiangnan" for BYD, and found some answers from it. Let’s go! Let’s take a look!

Full of Chinese style! The appearance is highly recognizable and differentiated.

Still as usual, let’s talk about the static part first. In this era of "looking at the face", not only people have to look at the face value, but even cars have to fight for the face value. In recent years, the post-90 s and post-00 s gradually replaced the post-70 s and post-80 s as the main group of consumers, and the personalized consumption characteristics of young people began to dominate the market changes. Therefore, the value of a car is good or bad, which can be said to play a decisive role in the process of consumers’ car selection.

After so many years of development, China’s automobile industry has become increasingly mature. While increasing the research and development of their own products, independent car manufacturers have also made great efforts in appearance value, striving to cater to the aesthetics of young consumers with the latest and most fashionable appearance design. Of course, BYD is the representative of this. Judging from the appearance of the models currently listed, the design style of BYD’s models is absolutely "fan".

Ok, the gossip is a little too much, so let’s get back to the topic! This time, the key test drive is a BYD Han EV four-wheel drive high-performance version of the flagship, with a price of 279,500 yuan and an acceleration of 3.9s seconds per 100 kilometers. When the key gentleman saw this car at first sight, the key gentleman was really amazed by its design. First of all, the first feeling it gave the key gentleman was that this BYD Han EV was very coupe-like, with a low posture and smooth lines. Interestingly, the overall design of this car is also full of Chinese style. Specifically, the front face of BYD Han EV adopts a closed and integrated front face, and a silver chrome-plated decorative strip is conspicuous at the grille of the front face, and the "Han" logo is also dotted in it, which also makes China elements more prominent. In addition, the shape of the headlight group is slender and sharp, and it looks more sci-fi and avant-garde with the streamlined body.

In addition to the attractive value of the front face, BYD Han EV also has a surprising part on the side of the car body. The side of the whole car body adopts a slip-back roof arc to make the car look more sporty. In addition, the design of the hidden handle highlights its sense of science and technology. During the experience, the key gentleman thinks that BYD has made this design very carefully, and the LOGO with the word "Han" is printed on the inside of the door handle, which is also very good in the process of pushing and retracting. It is worth mentioning that this car also supports NFC unlocking, and the sensing area is in the rearview mirror, which can support Huawei mobile phone unlocking and binding. At this point, the key gentleman thinks it is very convenient for consumers.

In addition, the design of the tail shape of BYD Han EV is also very textured. The top corner of the trunk adopts a duck tail shape, and the popular through taillights are not absent. The design elements of the taillights are also used on both sides, which is highly recognizable after lighting. From the overall design point of view, the face value of BYD Han EV is very high, which is quite good in terms of atmosphere and durability, and there is actually a reason to have this face value.

It is reported that this design was jointly created by Wolfgang Eiger, former design director of Audi, JuanMa López, exterior design director of Ferrari, and Michele Jauch-Paganetti, former interior design director of Mercedes-Benz. It is not difficult to understand why BYD Han can have a highly recognizable and differentiated appearance with such a big-name designer.

The interior is both textured and advanced.

Press the car key lightly, and when you open the car door and enter the car, the electric seat and the electric steering wheel will move slowly. It can be said that the full sense of ceremony will burst out instantly, and the interior that gives the key gentleman the deepest feeling visually is the red and black collocation. It is worthy of recognition that this car has significantly improved the sense of texture and luxury compared with the previous BYD models. At the same time, the interior of the whole car is also decorated with many wood grains, which is very classy.

In terms of materials, BYD Han EV is also very sincere. For example, in terms of seats, BYD Han EV uses Nappa leather raw materials. It is reported that this is selected from cattle hide imported from Brazil and has been processed by more than 20 processes. The overall filler is also very soft and comfortable. At the same time, BYD Han EV is equipped with the function of seat ventilation, and the overall comfort is very good. From this point of view alone, BYD Han EV is much better than Model 3, which is criticized for its rough workmanship and poor materials.

In addition, the interior design of BYD Han EV has not only retained the family-style design, but also carried out many innovations. For example, the dashboard uses a large display screen and the latest DiLink 3.0 UI design, which is called the theme of "flowing". The central control rotating large screen is not absent from this BYD Han EV, with a size of 15.6 inches and a brand-new UI design. The display effect is very clear and delicate, and the fluency of use is also "smooth". In addition, it has functions such as car WIFI, OTA remote upgrade and split-screen display. It is worth noting that in audio-visual entertainment, it can also support Internet radio, online music, local music and local videos, and the system supports downloading applications, which is basically the same as the smart phones we use every day.

In addition, this car is also quite rich in configuration, especially in active safety configuration. It is equipped with BYD Dipilot driver assistance system, and it is equipped with basic common practical configurations such as adaptive cruise, lane keeping and automatic parking.

Key Jun also had some experience during the test drive, among which the most memorable one is that when you enter low-speed driving, as soon as you turn on the turn signal, the screen will automatically switch to a 360-degree panoramic image, and its response speed is really fast. The most important thing is that it is practical and convenient. In terms of voice control, BYD Han EV also has a high degree of voice recognition. The wake-up mode can be awakened by buttons on the steering wheel or by voice, and its voice system has a fast response speed and high recognition. You just need to say "Hello, Xiao Di+Command" to switch to the specified command. Byd Han EV can support switching to make a phone call, check the weather, open the window and other commands.

Let’s take a look at the size. As a medium-sized and large car, BYD Han EV is also full of advantages in space performance. First, let’s take a look at the body size of BYD Han EV. Its length, width and height are 4980/1910/1495mm, and the wheelbase is 2920mm. It is precisely because of its super-long wheelbase of 2920 mm that the rear space of BYD Han EV can be described as luxury. In the actual experience process, the emphasis is on your height. At the same time, sitting in the back seat, you can feel the softness of the whole seat is very high. In addition, the cushion is also very long, not only with ventilation and heating functions, but also with electric adjustment of the back seat, which is quite "cool". Of course, there are still some shortcomings in the space of BYD Han EV. Compared with the abundance of leg space, the head space in the back row is somewhat cramped. In fact, it is not difficult to understand. After all, there are restrictions on the shape of sliding back, so the head space is not so comfortable. According to the pro-test, the head distance is 3.5 to 4 fingers without sitting up straight. If the body plate is upright, it will be a bit awkward. Judging from the overall interior experience of BYD Han EV, BYD Han EV can give consumers a luxury car enjoyment in terms of texture, technical equipment and comfort.

How does BYD Han EV drive?

After talking about the appearance and interior, what is the feeling of BYD Han EV? Since it is a test drive experience, how can we not talk about the feeling of driving! Let’s talk about parameters and power first. BYD Han EV provides two-wheel drive and four-wheel drive models, in which the front and rear dual-motor systems with total power of 363kW(494Ps) and maximum torque of 680N·m are adopted for the dual-motor four-wheel drive models. Among them, the long endurance version, the cruising range of the Ministry of Industry and Information Technology is 605km, and our test drive is the high-performance version of the Han EV four-wheel drive.

In this activity, we started from 4S shop to Tongling Yongquan Mountain Villa, with a total length of 180 kilometers. The middle section includes urban roads and expressway sections. In the early stage, before we got on the expressway section, there was a section of urban roads and there were many traffic lights in the middle. At this stage, we switched to economic mode. In this mode, the power output was relatively soft. After entering the expressway section, we switched the driving mode to SPORT mode. Choose the standard intensity for kinetic energy recovery. In the actual experience, the accelerator pedal of the four-wheel drive version is extremely sensitive. When the floor is electrified, the whole car is like a runaway wild horse. Its powerful acceleration performance gives the driver a strong sense of pushing back, but the overall feeling will not appear so abrupt, but it is delicate and linear. To be honest, this kind of driving pleasure will also make consumers feel addicted.

In addition, in addition to the extreme feeling of performance, BYD Han EV also brings us a good driving experience in handling, sports and comfort. When we arrive at the destination of Tongling Yongquan Mountain Villa, we need to go through a continuous curve mountain road. When our vehicle enters the curve, the lateral support of BYD Han EV is very good, and the flexibility of the whole chassis is also very good, which can make you easily turn the curve. To be honest, in this performance, BYD Han EV is not worthy of some luxury brands.

Finally, let’s talk about the performance of BYD Han EV in sound insulation. In fact, in real life, car noise can directly affect our driving experience. If the performance of the vehicle we are driving is not good enough in quietness, it will also increase the burden on the driver’s brain invisibly, which will make people feel annoyed and even lead to road rage. This is harmful to safe driving. At this point, BYD Han EV’s noise control in the car is good, and even some of them exceed the expectations of the key drivers. During the driving process, even if the speed reaches 120KM/h, the car is very quiet, and the wind noise and tire noise are also well controlled. At this point, BYD Han EV is better than other new energy vehicles.

Write at the end:

Whether it is the advanced design or the interior with both texture and high sense, BYD Han EV has given the key gentleman a good feeling. The excellent performance and the pleasant driving texture also make the key gentleman have enough surprises. For this price or this level of models, BYD Han EV is definitely a "face" and a "value" model. I believe that in the future new energy field, BYD Han EV will also create new achievements. Let’s wait and see!

[car home Jinhua Preferential Promotion Channel] Good news, preferential promotion activities are being carried out in Jinhua area! The current maximum discount for this model is 13,000, and the minimum starting price is 113,900. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

Tiggo 8 PRO is a medium-sized SUV, and its design is very fashionable and dynamic. The front part of the car adopts a large-area air intake grille, with sharp LED headlights and fog lights, creating a very domineering visual effect. The body lines are smooth and strong, and the overall style is very tough. The side of the car body is decorated with smooth lines and chrome plating, which makes the car body more exquisite. Through taillights are used in the rear part, which makes the whole rear look very fashionable. In addition, the Tiggo 8 PRO is also equipped with 18-inch wheels to make the whole car look more stable. On the whole, the design of Tiggo 8 PRO is excellent, which is not only fashionable and dynamic, but also very powerful, which is very in line with the aesthetic needs of modern consumers.

Tiggo 8 PRO is a medium-sized SUV. Its body size is 4745mm long, 1860mm wide and 1745mm high, with a wheelbase of 2710mm and front and rear wheel tracks of 1582mm and 1604mm respectively. The lines on the side of the car are smooth, showing a tough and fashionable feeling as a whole. Before and after tyre size are the same, both are 235/55 R18. Tire brands can choose different brands and models to meet different driving needs. In addition, the rim style of the Tiggo 8 PRO is also very unique, adopting a multi-spoke shape to make the vehicle look more dynamic. In short, the side design of the Tiggo 8 PRO is simple and atmospheric, which shows the strength and stability of the medium-sized SUV.

The interior design of the Tiggo 8 PRO is full of modernity. The central control screen size is 12.3 inches. It is equipped with a voice recognition control system, which can easily control multimedia systems, navigation, telephones, air conditioners and skylights. The steering wheel is made of leather and supports manual up and down+forward and backward adjustment, so that the driver can easily find the most comfortable position. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row is also equipped with a mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats can also be tilted in proportion, which increases the practicability of the vehicle.

The Tiggo 8 PRO is equipped with a 1.6T 197 HP L4 engine with a maximum power of 145kW and a maximum torque of 290N·m, and is equipped with a 7-speed wet dual-clutch gearbox. This engine has excellent performance and can provide strong power output for vehicles. At the same time, the addition of 7-speed wet dual-clutch gearbox also provides drivers with a smoother shift experience.

In the eyes of car home car owners, the design of Tiggo 8 PRO is excellent, which is not inferior to other models of Chery in recent years. He believes that the design of the Tiggo 8 PRO has high aesthetics, especially the black body, which gives people an atmospheric feeling. However, he also mentioned a problem that needs attention, that is, the black body is easy to get dirty. Overall, the owner is satisfied with the design of Tiggo 8 PRO. We believe that with the use and evaluation of more car owners, the reputation of Tiggo 8 PRO will become more and more rich and true, and it will also provide consumers with more car purchase references.

Leifeng. com reported on March 30th that Xin Huang, the former director of Xpeng Motors Autopilot Products, had joined Weilai as vice president, reporting directly to Li Bin, founder, chairman and CEO of Weilai.

In this regard, Xin Huang in the circle of friends suspected response: "false". It is understood that Xin Huang did join Weilai last year, but the position is senior director, not vice president.

During his tenure as Director of Autopilot Products in Xpeng Motors, Xin Huang promoted the implementation of NGP and memory parking projects in Tucki. In addition, Li Bin attaches great importance to the talents of autonomous driving technology, so Xin Huang’s level in Weilai is 6, after which his level in Tucki was 5. In this regard, Wei Lai also did not comment.

In July last year, it was reported by the media that Xin Huang had sent out six words in his personal circle of friends-"Thanksgiving, Goodbye and Best wishes", and it was suspected that he had left Xpeng Motors at that time.

Among many new car-making forces, Weilai has attracted much attention from the outside world since its establishment. A big reason is that its founders, Li Bin and Li Xiang, were once the bosses of the two largest vertical websites of automobiles in China.

In 2014, Li Binlian, the founder of Easy Car, together with car home Li Xiang, JD.COM and Tencent, invested and created a financing of 1 billion US dollars, and formally established Weilai, with the intention of building Tesla in China.

In the two years after its establishment, Weilai successively recruited a large number of senior executives from traditional car companies, who became the core entrepreneurs of Weilai Company in the early days, enabling Weilai to land in the capital market in just four years and complete the ringing of the bell on the New York Stock Exchange. These people include:

Qin Lihong, co-founder and legal representative of Weilai Automobile

Qin Lihong graduated from Peking University University of International Relations in 1999 with a master’s degree in law. In 2001, he obtained a master’s degree in public policy from Kennedy School of Government of Harvard University. In 2005, he joined Anhui Chery Automobile Sales Co., Ltd. as deputy general manager.

Zheng Xiancong, co-founder and executive vice president of Weilai Company.

In 2015, he officially joined Weilai, and together with Li Bin, he built the core team of the company, making contributions to the company in supply chain, industrialization and Weilai-driven technology.

Previously, he served as vice president of Fiat China Global Purchasing Center and general manager of gac fiat, and earlier worked for Ford, with nearly 40 years of experience in the automotive industry.

In August 2019, Zheng Xiancong announced his retirement. After retirement, he will continue to serve as the chairman of Weilai Drive Technology.

Martin Leach, former president and CEO of Weilai Automobile

Martin Leach has been working for Ford motor company for 24 years since 1979; In 2004, he served as CEO of Maserati; In 2006, he served as the president of GAZ Group, a Russian automobile company, in the UK. Since 2008, he has served as the vice chairman of Volvo Construction Equipment Group. In 2015, he joined NEXTEV Weilai as the president of the company.

He is not only a professional manager, but also an avid racing enthusiast. He became a kart driver when he was only 11 years old, and became a professional player at the age of 14. He has made great achievements in the field of karting and racing, and won several championship prizes in Europe.

In 2016, Martin Leach died unfortunately due to illness, at the age of 59.

Huang Chendong, Senior Vice President of Weilaiyuan

Huang Chendong is a Ph.D. in mechanical engineering from the University of Michigan, USA. He used to be the deputy general manager of the new energy division of SAIC. In March 2015, Huang Chendong joined Weilai, and was responsible for the core business of Weilai vehicle development, independent intelligent driving technology research and development, and electric power engineering.

In October 2019, Huang Chendong was promoted to senior vice president of Weilai, reporting to Li Bin. In June 2020, Wei Laiguan announced the news of Huang Chendong’s departure.

Padmasree Warrior, Chief Development Officer of Weilai and CEO of North American Company.

Joined Weilai in 2015, and together with Li Bin, promoted Weilai Automobile to become a competitive member of the global electric vehicle manufacturers. Before joining Weilai Automobile, Warrior was the chief technology officer and strategy officer of Cisco, and also served as the chief technology officer of Motorola. In December 2018, it officially announced its departure from Weilai.

In addition, Weilai Automobile also recruited Lu Xiaoming, the former chairman of Montblanc in China, to take charge of Weilai’s user experience. Zhong Wan Li, executive vice president of Jiangling, is responsible for the specific manufacturing. Ganesh V. Lyer, former chief information officer of Tesla, is the leader of Tesla’s ERP system and is responsible for the operation.

Ping Jiang, former vice president of Guangzhou Automobile Group, Zhou Xin, former executive director of automobile procurement and human resources and government affairs of Qoros, and Mao Jie, former executive director of automobile assembly of Qoros, and other senior executives are responsible for R&D, cost and manufacturing.

It can be said that at the beginning of its establishment, Weilai Automobile began to recruit a large number of senior executives, covering all aspects of automobile manufacturing.

In addition to founding the core figures in the early days, in recent years, Weilai has successively recruited many technical talents from well-known enterprises such as Huawei, NVIDIA, Wal-Mart, Xilinx and Huami.

Ren Shaoqing, co-founder and R&D director of Momenta, an autonomous driving startup.

In August 2020, Ren Shaoqing joined Weilai as assistant vice president, reporting directly to Weilai CEO Li Bin.

Ren Shaoqing graduated from the doctoral program jointly trained by the University of Science and Technology of China and Microsoft Asia Research Institute, and participated in proposing an efficient framework Faster RCNN and an image recognition algorithm ResNet for object detection.

The latter related papers won the Best Paper Award of CVPR, the top conference in the field of computer vision, in 2016.

In 2019, Momenta published an article saying that Ren Shaoqing ranked first in the world in adding academic citations to Google in autonomous driving, and accumulated academic citations ranked second in the world.

In addition, Ren Shaoqing was selected into the list of outstanding young people under the age of 30 in Forbes Asia in 2018.

Zhang Lei, Chief Architect of Yuan Hua Mi Technology

In August 2019, Zhang Lei joined Weilai Automobile as the vice president of software development, succeeding Dr. Li Zhuang.

Judging from the public information, Zhang Lei is a veteran of the automotive technology industry. In 2016, he joined the Huami Technology Silicon Valley team as the chief architect. Before joining Huami, Zhang Lei participated in the development of Android Auto, a car project.

After joining Weilai, Zhang Lei was mainly responsible for Weilai CDC (Car Digital Cockpit) business.

Hu Chengchen, former director of Xilinx Asia-Pacific Laboratory

According to public information, Hu Chengchen received his Ph.D. in computer science and technology in Tsinghua University in 2008, and then taught in Xi ‘an Jiaotong University for a long time. At the age of 29, he became an associate professor at the School of Telecommunications of Xi ‘an Jiaotong University, and later became a professor, and served as the head of the computer department of Xi ‘an Jiaotong University.

Its main research direction is data center, network big data and so on.

Later, in 2017, he was transferred from academia to industry, and served as the director /CTO of Xilinx Asia Pacific Laboratory, with rich experience in chip front-end design.

In October 2021, Hu Chengchen joined Weilai Automobile as the chief expert & assistant vice president and the head of the technical planning department.

Yin Shuijun, former president of Meitu mobile phone

(The picture on the right shows Yin Shuijun)

In February of this year, it was reported that Yin Shuijun, the former president of Meitu Mobile, joined Weilai to take the lead in the mobile phone business.

She Xiaoli, former chief functional safety expert of Huawei BU.

She Xiaoli graduated from Tsinghua University, worked as a functional safety expert in Baidu Autopilot Division for one year, and then worked as the chief functional safety expert and the chief big data application expert in Huawei.

According to public information, She Xiaoli joined Baidu (BIDU) in 2015 after receiving her Ph.D. in Tsinghua as a functional safety expert, and introduced the concept of functional safety into Baidu’s Autopilot Division.

A year later, he joined Huawei as the chief functional safety expert and the chief big data application expert, leading the design of vehicle-side data collection, cloud processing architecture and cloud value-added applications suitable for the characteristics of autonomous driving data.

In November 2021, She Xiaoli joined Weilai Automobile as an internal expert in algorithm research.

Zhang Xiaohong, former director of Huawei BU intelligent driving product project group.

Zhang Xiaohong graduated from Shanghai Jiaotong University with a major in mechanical engineering, and has served as a senior software development engineer of Shanghai Huawei Technologies Co., Ltd. and an OSS product director of Dingqiao Communication Technology Co., Ltd.

In April 2021, he joined Weilai as a senior product manager.

Steve Xie, former head of NVIDIA autopilot simulation.

On January 11th, 2022, Steve Xie, the former head of NVIDIA Autopilot Simulation, said that he had joined Weilai Automobile as the head and senior director of Autopilot Simulation Department of Shanghai Weilai Automobile Co., Ltd.

Steve Xie graduated from Peking University and received his Ph.D. from Columbia University. Judging from his work experience, Steve Xie had been deeply involved in the autonomous driving industry for many years before joining Weilai Automobile, and had working experience in Cruise, NVIDIA and other big manufacturers.

In 2018, Steve Xie joined Cruise, an American L4 autonomous driving company, responsible for simulation product development.

Alister Whelan, a former Jaguar Land Rover designer, and Joaquin Garcia, a former SEAT designer.

In October 2021, Whelan will become the design director of Weilai together with Garcia.

Alister Whelan had previously served as the interior design director in the design department of Jaguar Land Rover, and his career in Jaguar Land Rover was as long as 21 years, and he participated in the interior design of F-Type, F-Pace, I-Pace and other vehicles. Judging from his qualifications, he obviously has rich design experience.

Joaquin Garcia once worked in Skoda, a subsidiary of Volkswagen Group, for 5 years and in Seat for 6 years, and participated in the design work of Seat and its high-performance brand CUPRA.

Feng Li, Dean of BAIC New Technology Research Institute.

Feng Li comes from a technical background and knows a lot about automobile manufacturing. At the same time, he is also known as a "marketing wizard".

Previously, he worked in Chery Automobile, BAIC Group and other car companies, and has rich practice and successful experience in R&D, marketing, manufacturing and company management.

Since 2009, Feng Li has joined BAIC, successively serving as the executive deputy general manager of Beijing Hyundai, the president of Beijing Automotive Co., Ltd., the Standing Committee of the Party Committee of BAIC and the Party Secretary of the New Technology Research Institute of BAIC.

In December 2017, Feng Li joined Weilai Capital as a partner.

Bai Jian, former hardware director of OPPO and general manager of Xiaomi Chip and Forward-looking Research Department.

In November 2020, Bai Jian joined Weilai Automobile as vice president of hardware, reporting to Li Bin.

Before joining Xiaomi, Bai Jian worked for OPPO as the hardware director. In September 2018, Bai Jian joined Xiaomi Company as the general manager of Xiaomi Chip and Prospective Research Department. Bai Jian studied in Beijing University of Posts and Telecommunications, majoring in cryptography and communication engineering.

Zhu Jiang, former deputy general manager of Lexus China

In February 2017, Zhu Jiang joined Weilai Automobile as the vice president. In November, 2021, Zhu Jiang announced his resignation from Weilai and joined Jidu Automobile, a brand owned by Baidu Car, as the vice president of Jidu Automobile and the person in charge of user development and operation.

In 2002, Zhu Jiang began to set foot in the automobile industry, and then entered BMW Brilliance, responsible for dealer market, event marketing and other related work. In 2008, he was promoted to vice president of brand management of BMW China MINI.

In July 2014, he joined Lexus China as Deputy General Manager, mainly responsible for product planning and marketing.

Xie Dongying, former CFO of New Oriental

Xie Dongying worked in JPMorgan Chase, UBS Assets, UBS Investment Bank and other companies for many years, and then served as CFO of New Oriental Education Group, and once served as chief financial officer.

He is also a director of JD.COM, British education groups Noranda and Yum! China, and has helped many companies to complete the listing.

In May 2017, Weilai announced the appointment of personnel, and announced that Xie Dongying had joined as CFO, responsible for Weilai automobile financing and listing projects, and reported directly to Li Bin.

In October 2019, Xie Dongying left from Weilai.

Ralph kranz, former Volvo executive

In January, 2022, overseas media reported that Ralph Kranz, sales and commercial director of Volvo Germany, resigned on March 1st and joined Weilai Automobile to take charge of the German market.

According to public information, Ralph Kranz has many years’ experience in the automobile industry. Besides 10 years at Volvo, he also worked in aston martin and Toyota.

On the surface, it is wise for Weilai to dig kranz, mainly to promote the plan to enter the German market before the end of 2022.

Shen Feng, former Volvo executive.

In December 2017, the global CTO of Polestar, a high-performance brand owned by Volvo Cars, and Shen Feng, president of China and president of Volvo China R&D Company, announced that they had joined Weilai Automobile as vice president of quality and chairman of quality management committee, and were responsible for its overall quality-related management.

Volvo said that Shen Feng’s previous position in Polestar had been temporarily taken over by Lars Danielson.

Before joining Weilai, Shen Feng was a master of Ford 6-Sigma black belt, global CTO of Volvo Car Polestar and president of China, and president of Volvo China R&D Company.

Shen Feng has rich experience in 6-Sigma quality management, Geely Volvo International M&A, establishment of international R&D center, product R&D and mass production, supplier management, and establishment and commissioning of new factories.

On October 26th, at the Xiaomi new product launch conference, Xiaomi 14 Pro was officially released in the long-awaited event. The performance, image and quality of congruent-depth micro-curved screen, Xiaomi Longjing glass, Leica optical summilux lens and the third-generation Snapdragon 8 mobile platform have been comprehensively upgraded by leaps and bounds, and the comprehensive strength has gone further. The new products have lived up to the expectations of rice noodles and brought the charm of high-end flagship to the extreme.

Outstanding appearance of technological innovation

As the main supplier of glass back cover and metal middle frame of Xiaomi 14 Pro series mobile phones, Bourne Optics has always played an outstanding role, and together with Xiaomi, it has created a high-end flagship machine with amazing face value and extraordinary performance!

Xiaomi 14 Pro has three colors: white, black and rock blue. Bourne Optics exclusively supplies Xiaomi 14 Pro black and rock blue back cover. The black back cover is the first brand-new sandblasting AG process developed and designed by Bourne Optics and Xiaomi. Let the glass backboard keep the silky and delicate touch, at the same time, it has the graininess of frosting, and when it is turned lightly, it reveals a little luster, making each light soft and stable.

The new design concept and new technology require extremely strict parameters. Bourne Optics set up a special project team to tackle the research and development with customers, and conducted analysis and verification for more than two months and rounds, ranging from the whole process design to the accurate 1 second time difference and 1 temperature difference, giving each color a high-definition beauty.

The beauty of science and technology tends to the extreme.

Xiaomi 14 Pro’s unique and innovative technology optimizes the multi-layer stress of the panel, and the four sides and corners are bent in equal depth to form a beautiful arc. Light up the screen and have a borderless vision; Hold it in your hand and bring a cobblestone touch.

Paris nail deco shines with exquisite charm.

The brand-new Leica optical Summilux lens is adopted. The lens module is designed as a rounded rectangle, the top of the metal ring is treated with Paris nail pattern, and the side surface is polished, which is visually unified with the camera module on the back. The middle frame is a right angle without radian, which makes the whole fuselage look more tough and stylish.

Elegant and light design of high strength aluminum alloy metal middle frame

The biggest highlight of Xiaomi 14 Pro this time is the use of high-strength aluminum alloy metal middle frame, and the introduction of high-brightness anodized surface treatment process to make the sense and feel better. As the main supplier of the metal middle frame of Xiaomi 14 Pro mobile phone, Bourne Optics cooperated with Xiaomi team to carve every detail carefully, put forward more than 20 verification schemes, and developed and verified 100 polishing consumables (sponge sand, polishing wheel, polishing wax, polishing skin, polishing liquid and anti-corrosion liquid) for five months, finally locking the current polishing process. With strong R&D and precision manufacturing capabilities to overcome difficulties, every opening of the metal frame is smooth and delicate, and the simple lines perfectly fit the textured back cover, making Xiaomi 14 Pro exquisite and eye-catching.

Join hands to explore more exciting

From 2012 to 2023, Bourne Optics and Xiaomi started in-depth cooperation, established a joint laboratory and created a number of classic products. The successful application of new technologies and processes on Xiaomi 14 Pro at this conference has become another milestone in the cooperation between the two parties. In the future, Bourne Optics will continue to strengthen its independent innovation capability, continue to develop high-tech technologies, and explore more wonderful things together with Xiaomi with exquisite manufacturing technology.

On October 24th, after the incident of eyebrow pencil in 79 yuan, the live broadcast room in Li Jiaqi broadcasted Huaxizi with goods again after 43 days. However, Li Jiaqi himself did not appear to explain the product of Huaxizi, and the controversial ace product Huaxizi eyebrow pencil did not appear in the live broadcast list. According to Time Finance, Hua Xizi’s performance in the live broadcast room in Li Jiaqi is still good, but compared with last year, it is much worse.

I and the disputed eyebrow pencil did not appear.

In the list of products with goods in Li Jiaqi Live Studio, there are three products owned by Hua Xizi, namely, a combination suit of 357 yuan, a powder cake of 149 yuan and honey powder of 129 yuan. According to Time Finance, at 8 pm, the live broadcast room in Li Jiaqi exceeded 10 million people. After the countdown was displayed on the screen, the gongs and drums in Li Jiaqi’s hand were sounded, and the pre-sale of Tmall "double 11" officially kicked off this year.

As soon as the live broadcast was started, more than 7,000 pieces, 3,000 pieces and 300 groups of Huaxizi air honey powder, Yurong gauze powder cake and water hibiscus in the Li Jiaqi live broadcast room had been booked respectively. At 8: 02, more than 20,000 pieces, 9,000 pieces and 1,000 pieces of three groups of products were ordered respectively. The figures will change every few minutes. By 10: 30 pm, the pre-sales of the above three groups of products exceeded 70,000, 3,000 and 30,000 respectively. According to Red Net, as of 11: 30 p.m. on 24th, the amount of honey powder with a price of 129 yuan for Huaxizi has exceeded 80,000 orders, the amount of powder cake with a price of 149 yuan has exceeded 30,000 orders, and the combined set with a price of 357 yuan has exceeded 3,000 orders, totaling more than 110,000 orders.

Although Hua Xizi’s performance in the live broadcast room in Li Jiaqi is still good, compared with last year, it is much worse. According to previous media reports, at 9: 00 pm on October 24th, 2022, the colored powder cake of Huaxizi Yurongsha was first released in the live broadcast room in Li Jiaqi. After only 15 minutes on the shelves, 250,000 colored powder cakes were sold out. According to Time Finance’s analysis, in addition to the previous storm, the sales volume of Hua Xizi was affected, and this sales performance may be related to the fact that Hua Xizi did not appear in the prime time of the live broadcast room in Li Jiaqi this year. According to Red Net, as of 11: 30 pm on the 24th, the number of viewers in the live broadcast room in Li Jiaqi was still at 10 million+.

The controversial ace product Hua Xizi eyebrow pencil did not appear in the live broadcast list. According to Time Finance, in the live broadcast room of Huaxi’s official flagship store, the anchor said that the eyebrow pencil "double 11" activity had not been announced. In the live commentary area, some netizens said bluntly: "I will never buy it again, which is really sad" and "How dare he"; However, some netizens said: "Although I am not interested in Hua Xizi, I am still interested in the things in the live broadcast room in Li Jiaqi."

Hua Xizi deeply binds Li Jiaqi.

Earlier, on September 10th, when Li Jiaqi introduced a Huaxizi Eyebrow Pencil in 79 yuan, he saw a message from a netizen saying it was expensive, and replied that 79 yuan Eyebrow Pencil could not be bought because he didn’t work hard enough. At the same time, it was exposed that 79 yuan Eyebrow Pencil was only 0.08 grams more expensive than gold, which led the netizens to think that Li Jiaqi despised ordinary people, created anxiety and inflated commodity prices.

In the early morning of September 11th, Li Jiaqi posted a blog post apologizing, and released an apology video on the evening of the same day, saying that his inappropriate remarks disappointed everyone, and he would also reflect on why he started in the first place and how he could serve more girls. Thank you again for your criticism and supervision. However, many netizens said that they "don’t buy it" for Li Jiaqi’s apology, and joked "Where ‘ Li ’ Wrong? " According to Xinmin Evening News, before the eyebrow pencil incident in 79 yuan, the number of fans in Weibo, Li Jiaqi was 30.435 million. By 11: 00 on October 24th, the number of fans was 28.747 million, and the number of fans dropped by over 1.68 million.

According to the International Finance News, four years ago, Hua Xizi announced Li Jiaqi as the chief recommender of the brand. At that time, this little-known brand was established only two years ago. With the help of the flow of "lipstick brother", the sales of Huaxizi reached 1.13 billion yuan that year, which was 25 times higher than that of 2018. The deep binding between the two parties began in 2019. According to the magic mirror data, the sales of Huaxizi’s star product, carved lipstick, increased by 165% month-on-month after it was promoted by Li Jiaqi multi-platform in May of that year. On the battlefield of "double 11", Hua Xizi never missed the live studio in Li Jiaqi from the pre-sale stage, and with the help of Li Jiaqi’s strong ability to carry goods, he won 220 million yuan GMV for the first time in the war and became the second place in domestic beauty cosmetics.

Around the "double 11" in that year, the live broadcast room in Li Jiaqi contributed 64% of the total turnover of Huaxizi. In June, 2022, Li Jiaqi stopped broadcasting for some reason. During the "June 18th Promotion" period, the sales of Huaxizi, who lost Li Jiaqi, dropped to 150 million yuan from 263 million yuan in the previous year. According to shanghai securities news, the founder of Huaxizi once said in public that their cooperation with Li Jiaqi is Live Delivery 2.0, that is, inviting anchors to create products together. Some insiders revealed: "As long as this product Li Jiaqi says no, it will not pass."

After the eyebrow pencil dispute, Li Jiaqi gradually withdrew

Although Li Jiaqi still has a long way to go to quell doubts and rebuild trust, compared with Hua Xizi who was involved in the storm by his inappropriate remarks, as the starting point of the storm, he seems to have gradually withdrawn from the continuous controversy.

According to previous poster news reports, on September 26th, Li Jiaqi was carrying goods live on Taobao on the night when Hua Xizi’s crazy public relations sparked heated discussion. At the beginning of the storm, a large number of netizens flocked to the live broadcast room in Li Jiaqi to denounce it. Then, there were few questioning voices in the comment area, and the live broadcast room seemed to have returned to its former order. At 21: 42 on September 26th, the poster journalist entered the Taobao live room in Li Jiaqi, when he was carrying lipstick of Mao Geping brand, and the number of viewers in the live room was 7.146 million.

According to the International Finance News, the third season of the self-made variety "All Girls’ OFFER" produced by US ONE arrived as scheduled, showing the process of "negotiation" between Li Jiaqi and major beauty brands, which greatly promoted the upcoming "double 11". Janice (pseudonym), a well-known MCN organization engaged in beauty cosmetics vertical operation, said in an interview with the International Finance News that the Li Jiaqi incident had no impact on her MCN organization. "No matter what, the brand will still come to us for cooperation."

An insider of ONE told reporters that after the incident, the company’s publicity scale during the "double 11" period may be reduced, but "the traffic brought by the live broadcast room in Li Jiaqi is still very large." It is blunt that in the past few years, US ONE has established a large-scale system from product selection to after-sales improvement, and it still has advantages in the field of live e-commerce. "Especially after public relations, the trend of public opinion has become ‘ I don’t care about the anchor, anyway, as a consumer, it is good to buy a cheap and cost-effective product ’ 。” However, in the view of Wang Tian (pseudonym), a business practitioner of a live broadcast room in online celebrity, Tik Tok, if the live broadcast room in Li Jiaqi accounts for a large proportion of the brand’s performance planning of Taobao platform, after the storm, the brand may avoid risks by reducing the frequency of cooperation with Li Jiaqi and increasing the number of people to broadcast. "In the long run, the brand will expand other options besides super anchor. They also have their own plans and will not bet on one person. "

Upstream news is integrated from The Paper, Xinmin Evening News, International Finance News, Red Net, shanghai securities news, etc.

From Chen Kun to Roy and Karry, among the stars who are constantly "harvesting" attention in the entertainment circle, it seems that there is never a lack of Chongqing elements. If it is said that ten years ago, Chen Kun began to impress the audience with his youthful and immature acting skills, it was the beginning of Chongqing children’s journey in the entertainment circle; Then at the dawn of the second decade of the new century, successors have appeared on this long journey …

Needless to say, Roy and Karry, two children who have long been popular all over the country through TFBOYS, Sean Xiao, who won the popularity of the new generation of actors this year, Vin, Ivan and YoRoll , who are the most popular new men’s team at present, followed closely, and J.zen, Gu Landi and other names have repeatedly refreshed your understanding of the newcomers in the entertainment circle. In the next decade, it should be the following new forces that attract your attention and guide your remote control and mouse.

Sean Xiao

The hottest Chinese actor this year

How new is the "new power"? We might as well take the year 2000, the first year of the 21st century, as the base point.

That year, Chen Kun was a student of the Beijing Film Academy. After the movie "National Anthem", he participated in his second drama "Like Fog, Like Rain and Like Wind", but at this time he was just a little coffee hidden behind the highlights of Zhou Xun and Lu Yi. This year, Roy and Vin were born, Karry just turned one year old and YoRoll  and Ivan were two years old. The older ones are J.zen and Gu Landi, who are 5 and 6 years old respectively. Xiao Zhan, who is 9 years old, should start learning piano under the guidance of his father.

Wei Wuxian played by Sean Xiao The Untamed.

In a blink of an eye, 10 years later, they all became "popular fried chicken", and some of them were even hotter than Chen Kun in 2000.

If you want to ask how hot Sean Xiao is now? Just pay a little attention to the frequency of his name appearing in various news information in the last week, and you can perceive one or two. New Year’s Eve and New Year’s Day are approaching. He is on the guest lists of CCTV, Beijing Satellite TV and Oriental TV. Among them, Beijing Satellite TV also chose Sean Xiao as the spokesperson for the 2020 Spring Festival Gala.

Sean Xiao became the spokesperson for the 2020 Beijing Spring Festival Evening.

Not only that, all kinds of "harvest" hot search and attention in Sean Xiao can be described as full bloom. Let’s take a closer look at the variety field. In the music reality show "The Voice of Chinese Dreams Our Songs", which is being broadcasted by Oriental TV, his partner, Tian Na Ying, praised him as "really handsome" from the first sight, and the following two people’s cooperation, "Follow Your Feelings" and "Night at the Naval Port" were hotly debated in every capital.

Sean Xiao has become the "darling" of fashion magazines.

Secondly, magazine covers and photos, which have always been Vogue of the main battlefields for star competition, have ELLE published Sean Xiao’s photos or covers.

In the field of TV series, The Untamed, a costume drama that was popular all over the network in June this year, was regarded as the tipping point of Sean Xiao’s popularity. In the play, his handsome appearance is just in line with the audience’s imagination of Wei, the original character: clean, optimistic and cheerful. On December 20th, Douban made a ranking list from movies to TV series in 2019. The Untamed ranked third in the highest-rated Chinese drama series in 2019 with 8.3 points, and Sean Xiao won the first place among the most watched Chinese actors in 2019.

Sean Xiao in college.

Compared with several Chongqing babies who will be mentioned later in Ran Ran, Sean Xiao is not too young. Born in 1991, he studied painting, violin and other literary specialties under the cultivation of his father since childhood. In 2010, Sean Xiao was admitted to chongqing technology and business university Modern International Design and Art Institute. Since he entered the school, he has been a member of the class’s literary and art committee, and also served as the head of vocal music department and male voice department of the college students’ art troupe, as well as an actor of the school’s language and art sub-group.

In her sophomore year, Sean Xiao, who won the title of "Top Ten Singers on Campus" in chongqing technology and business university, participated in the "Top Ten Singers on Campus" competition in Chongqing on behalf of her school and won the second prize. It is worth mentioning that when he was a student, Sean Xiao also played a lot of tricks in his professional field: in 2012, he and his friend Camera founded the "Recalling Light and Shadow Visual Media" photography studio and the "NED Design Studio", and he was the main photographer and designer.

Until now, Weibo’s name in Sean Xiao still retains the head of his newly-debuted group "X-Nine Youth League". In June 2015, he was invited to participate in Zhejiang Satellite TV’s amateur inspirational program "Burn Boys" and became a trainee. In the finals in February of the following year, although Sean Xiao and his teammates narrowly lost to the Chris Lee team, in September of the same year, they announced their debut as the lead singer of the X-Nine Youth League. Since then, Sean Xiao’s performances in costume dramas "Breaking the Sky" and "Your Highness the Wolf" have been recognized by everyone. In the popular costume drama Joy of Life, although Sean Xiao is a supporting role, the hot discussion expected by netizens has spread all over the network since the first day of the drama.

Up to now, the number of Weibo fans in Sean Xiao has reached a staggering 21 million, and among the more than 700 Weibo posts, the likes of any one easily exceeded 1 million. It is no exaggeration to say that, as Douban commented, he is definitely the first most concerned Chinese actor at present.

The hottest new men’s team "R1SE"

Three of the 11 members are Chongqing children.

R1SE men’s team

On 14th of this month, R1SE, a men’s group, announced that it had been a group debut for less than half a year, put "WE ARE R.1.S.E-2019 R1SE National Tour Concert" into the Chongqing Concert of Chongqing Huaxi International Cultural and Sports Center. The scene is naturally screaming and cheering. This concert is of great significance to the three members of R1SE: Vin, Ivan and Zhang Yanquan are authentic Chongqing babies.

For this reason, R1SE specially designed an interactive session with unique regional characteristics for Chongqing fans. The members not only adapted the lyrics of the song "Deba" into Chongqing dialect "Yaode", but also performed a dialect chorus with the live fans. Combined with Chongqing special hot pot, a creative game "What’s in the hot pot restaurant" was created, which made the concert scene burst into laughter again and again.

Back in June this year, the reality show "Creation Camp 2019" launched by Tencent Video specially selected men’s teams finally scheduled the final seats. According to the program rules, 11 members of the "R1SE" group who made their debut as a group were born. Among the 11 members born after the elimination of 101 trainees, three Chongqing children were included: the names of Vin, Ivan and YoRoll  instantly became popular on the Internet.

Vin

You are not mistaken. After 00, you have already started to board this eye-catching stage. Vin, the third of the three, was born in 2000, while YoRoll  and Yao Chen were both born in 1998. According to Vin’s self-report when he participated in Creation Camp 2019, his idea of going on stage was influenced by Michael Jackson: in 2012, at the age of 12, after watching Michael Jackson’s performance in This is it, he had the idea of going on stage for the first time, and it got out of hand. He first signed up for a street dance class, and then spent two years persuading his parents to let him take the road of acting. Before participating in the domestic draft variety show, he went to an entertainment company in South Korea as a trainee in 2014.

Before this year’s "Creation Camp 2109" won the C place, Vin had already won the fourth place in the 2017 musical idol cultivation program "Son of Tomorrow" and made her debut. Two months ago, Vin was selected into the 2019 Forbes China list of 30 elites under the age of 30 by virtue of her popularity.

Ivan Yao

Ivan, born in 1998, also had the experience of joining a Korean entertainment company as an intern. In "Creation Camp 2019", Yao Chen’s first stage performance of "Baddd" attracted countless attention. During the performance, Ivan inadvertently lifted his T-shirt to reveal eight abdominal muscles, which also made him known as a "small waist" by fans.

YoRoll 

YoRoll  is famous for her "interesting soul" among R1SE members. On the one hand, he keeps making golden sentences in the "Creation Camp 2019" program, such as calling PK among students "mutual torture to the bald head"; On the other hand, the scene of Chongqing Xiaoer, who is super spicy, recommending Laoganma’s hot sauce for other students in the program has also made fans talk about it for a long time.

The scene of YoRoll ‘s crazy recommendation of hot sauce

As he himself said in the program, his interest in rap began in junior high school. "My classmates showed me a rough MV made by a domestic rapper, but the content was very close to life." He immediately fell in love with this form of writing everything that happened around him into a song and began to try originality. Nowadays, family members are very supportive of this road chosen by Zhang Yan. In an interview, he even laughed that his father is his number one male fan. "His ten circle of friends, nine of them are all about me, and I find people everywhere to like me."

J.zen

A cold folded ear root was forwarded by Weibo for more than 240,000 times.

On December 22nd, J.zen’s name was posted on the hot search because Ronghao Li, who had just finished his concert in Chongqing, met Xiao Zhu at the airport and stopped him. At first, he didn’t react. When he recognized that he was Ronghao Li, the music tutor when he participated in the online comprehensive Idol Trainee, J.zen’s appearance as a good student made fans happy instantly.

J.zen

If you don’t know J.zen, it only means that you are either old or Out.

Now logging in to Luneng Bashu Middle School, official website can find J.zen’s name in the classmate record of Class 16, Grade 2012.

J.zen was born in Chongqing in 1994. Until now, if you log in to Luneng Bashu Middle School, official website can find his name in the previous student lists. He is in Class 16, Grade 2012. Compared with Chongqing’s fellow villagers who are equally popular in the entertainment circle today, J.zen is a broader type. He and Variety should have been electrocuted since high school: in 2011, J.zen’s name was included in the second season of China’s Got Talent. Later, he entered Beijing Modern Music Institute to study in university.

The reason why J.zen dabbles in a lot is that he has appeared in the dance competition program, the magic reality show and the most popular variety show "Hip-hop in China" in 2017 (entering the top 46 in China). However, if we really want to say that J.zen’s name is on fire, it is inseparable from the reality show "Idol Trainee" formed by the idol men’s team that was red and purple last year. In this program, J.zen and the current traffic took the PK of KUN, Chen Linong and Adam, and finally ranked 14th. This achievement is quite rare.

This year’s Spring Festival, J.zen’s cold salad is broken.

How hot is J.zen, who has released his second personal music EP "Something Worth mentioning" in April this year? The reporter noticed that the number of his real-name authentication fans in Weibo has already exceeded 6.4 million. As a Chongqing cub, he is naturally unambiguous in eating. Apart from basking in the Vlog that he made "Chongqing tomato scrambled eggs" and "boiled meat slices", this year’s Spring Festival J.zen basked in a picture of himself eating New Year’s Eve dinner at home in Chongqing: "The legendary braised fish of grandma and the broken ears of grandpa’s cold salad". This Weibo has been forwarded more than 240,000 times, and the number of likes has exceeded 78,000 times.

Gulandi

Chongqing guy who won the popularity of "making stars in a new way"

Compared with his peers in other circles, Gu Landi, who was born in Chongqing in 1995, was quite unconventional from his debut to his popularity. Although he also participated in Iqiyi’s talent show "Youth has You", he actually made his debut before this program started: In the online drama "Love You So Sweet" of Tencent video last year, Gu Landi starred in the male No.2.

Gulandi

In January of this year, Youth with You, which has been regarded as the second season of Idol Trainee, was launched, and Gu Landi joined it as a trainee. After two months of competition, Gu Landi regretted stopping in the top 20, and something interesting happened at this time. He, together with Shi Mingze, Hu Wenxuan, Xu Bingchao and Ding Feijun, formed a men’s team named "D5, the fifth son of the desert" and announced his debut. The operation team behind it is Lehua Entertainment, which has previously launched the "NEXT of the Seven sons of Lehua" (the main members include THEO and Adam).

Displaying the Imperial Capital of Valley Blue is a "trainee" from Youth with You.

The key to saying that it is the result of the current "new game of making stars" is that "the fifth son of the desert D5" announced its existence for only three months at the same time from the date of its birth. Not only that, the unique significance of "Five Sons of the Desert D5" is that it is the first case of spontaneous group cooperation between artists from different companies. People in the industry generally believe that this has unlocked the new mode of idol draft, given the eliminated players new opportunities, and maintained the heat of the players after the game to a certain extent. At the same time of forming a group, "Desert Wuzi D5" has an official fan club, and the membership card valid for three months costs 99 yuan.

During the three-month existence of "Five Sons of the Desert D5", they released two singles successively, and they also appeared in the theme concert of "Burning Snow" in the 1000-day countdown to the Beijing Winter Olympics.

Upstream News chongqing morning post Reporter Qiu Jinxi

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

　　Chinanews. com client Beijing, December 25 th:Year-end planning: In 2020, these "online celebrity" will be different!

　　Reporter Ren Siyu

　　Finally, the progress bar in 2020 is almost full.

　　If you use one word to describe your feelings, what would it be? Magic, change and cherish … …

　　Looking back on this year, we have witnessed too many changes in the world, one extraordinary thing after another, and at the same time, we have seen such a group of ordinary people become "online celebrity". Do you still remember them?

　　Spider monkey bread

　　At the beginning of the year, many people were trapped by the COVID-19 epidemic. When Wuhan was "closed" and everyone was shrouded in panic, a group of witnesses recorded the tug-of-war between ordinary people and the epidemic with their own lenses.

　　On the 29th day of the twelfth lunar month, Wuhan film and television worker "Spider Monkey Bread" decided to film the daily life after "closing the city": the medical staff who rushed to the front line to fight, the boss who provided free accommodation for the medical staff, the old man who pushed his wife to see a doctor on foot in a wheelchair, the family members of patients waiting for medicine, and the takeaway brother who insisted on delivering food on a motorcycle … … The ordinary people in his lens are warm and strong.

　　In just a few days, "Spider Monkey Bread" became a online celebrity, with millions of fans. The comments all said, "Thank you for letting us see the beauty and kindness in human nature." "Thank you for letting us see the real Wuhan."

　　Dalian xiaohuo

　　Although temporarily closed, the city has not become an island. During the epidemic, countless stories of volunteers were born here. Among them, a young man from Dalian who experienced the trip of "Han Long" impressed everyone.

　　In February of this year, Jiang Wenqiang, a young man from Dalian, wanted to take the high-speed train to Changsha, but he took the wrong carriage and came to Wuhan. Because the passage from Han was closed, he almost slept on the street and signed up as a volunteer in the First Hospital of Wuhan, and gradually overcame his inner fears and became the "Dalian" in the hospital.

　　At the end of March, Jiang Wenqiang returned to his hometown with the Liaoning medical team that finished the task. Later, an epidemic broke out in Dalian, and he volunteered again, wearing protective clothing and becoming a volunteer. At the end of 2020, he concluded: "Volunteers are the identities that I will cherish all my life. Volunteer service is what I have to do all my life! "

　　Zhong Meimei

　　During the national fight against the epidemic, people were forced to be isolated at home, learn to make milk tea and steamed cakes with short videos, and order snail powder with live broadcasts. The video deeply intervened and changed everyone’s lives. Zhong Meimei, a 13-year-old boy, vividly imitated the teacher’s class and brought happiness to those days.

　　God’s imitation and golden sentences made this "drama student" popular overnight, and he was crowded into his bedroom by onlookers, discussions, and many shots. A company directly gave him a signing invitation of one million. Finally, he and his family chose to refuse.

　　At a recent event, Zhong Meimei said, "I am very lucky to be born in this era, so that everyone can see my performance and like me. This is the change of this era, and the surprise brought by the change. " He also said that he plans to be an actor in the future, and the most important thing is to finish college, because he doesn’t want to be an actor without cultural literacy.

　　Ding Zhen

　　Also because the short video burst into red and was watched by countless people, there was a Tibetan boy Ding Zhen.

　　In the fear of netizens, this "sweet wild boy" will be contested by entertainment companies and make his debut in the draft. However, the local government beat him to it and signed him as an employee of Litang County Wenlv Investment and Development Co., Ltd. After that, Ding Zhen opened a Weibo, filmed a video and attended a promotion meeting, which quickly became a part of local cultural tourism promotion. It is the cultural tourism institutions in Sichuan, Tibet and even all over the country that compete for him.

　　Ding really became popular by accident, but behind this, people saw the efforts made by Litang County for poverty alleviation over the years. In the past, Litang had a high altitude and poor conditions. Now, Litang has withdrawn from the poverty-stricken county sequence and is ready to welcome tourists from all over the world.

　　In this series, everyone remembered Ding Zhen’s clear eyes and bright smile, the snowy plateau behind him and "Pony always runs first", and even remembered the name of Litang County. Originally, online celebrity can also have this way of opening.

　　He jiaolong

　　After Ding Zhen successfully brought goods for Litang, He Jiaolong, deputy head of Zhaosu County, Yili Kazakh Autonomous Prefecture, Xinjiang, was also angry. In a video, she wears a red cloak to ride a horse in the snow field, and speaks for local tourism projects, which is heroic and cool.

　　In 2020, live broadcast with goods became the key word of consumption, and people found that more and more grassroots cadres also joined the ranks of anchors with goods. In fact, long before the video became popular, He Jiaolong began to appear for the live broadcast of local agricultural and sideline products, with sales exceeding 10 million yuan and reward income exceeding 1 million yuan, all of which were used for public welfare and charity.

　　He Jiaolong said that he didn’t want to be a online celebrity. He only hoped that more people could get to know the beautiful Zhaosu through video, so that Zhaosu County could become the national "online celebrity" punching place and help the local agriculture and tourism development.

　　Zhang guimei

　　If we say that live broadcast with goods is to change the rural landscape through consumption, then the Huaping Girls’ High School where President Zhang Guimei is located is to change the fate of girls in poor mountainous areas with knowledge.

　　Zhang Guimei, 63, has been committed to the education in the poor mountainous areas of western Yunnan for decades. She founded the first all-free high school for girls in China. In order to get girls into the school, she worked door to door. In order to urge them to get good grades in the exam, she only slept for a few hours every day because of various diseases … … In the past 12 years, more than 1,800 girls who might have dropped out of school have gone out of Dashan and Yuanmeng University.

　　When asked "where is the value of this life", Zhang Guimei said: "Anyway, I saved a generation. No matter how much or how little, it is enough for them to live better than me and be happier than me. This is my greatest comfort. "

　　"I was born to be a mountain rather than a stream. I want to look down on the mediocre ravine at the top of the peaks. I was born an outstanding person, not a dirt. I stand on the shoulders of great men and despise humble cowards. " This oath, whenever read, makes people respect.

　　In 2020, there are still some people who will become online celebrity. They are not famous for their talent or beauty. Maybe you can’t remember their names, but they must have been moved and applauded by these pictures:

　　In Wenzhou, Zhejiang Province, a couple of farmers danced their own "shuffle dance" in the field, and their smiles were very infectious. It turned out that Fan Deduo had suffered from depression due to a car accident, and his wife Peng Xiaoying took him to dance together, gradually getting out of the haze and finding happiness.

　　In Lianyungang, Jiangsu Province, a traffic policeman saw the children crossing the road. After gesturing to the owner, he ran to the children with a big smile and escorted the children across the road. During this period, he bent down and opened his arms to protect the children.

　　In Zhengzhou, Henan Province, a man slipped and fell into the Yellow River. At the critical moment, another man successfully intercepted the drowning man with a paddle. It turned out that the rescuer was a professional kayaker who retired five years ago due to injury. The whole rescue took only 27 seconds.

　　In Binzhou, Shandong Province, a drunken man attacked pedestrians on the road with a knife and cut a girl’s neck. I saw a veteran rushing out with a long stick, quickly knocking out the knife in the man’s hand, and the neighbor with injured hand pulled an electric car to subdue the gangster.

　　In Dalian, Liaoning Province, a blue delivery man tripped over the steel wire towed by the tanker and fell into a coma after hitting the pier. The yellow delivery man in the rear rushed into the sea of fire and dragged him out. He said that even if he was burned, he must save people, otherwise he would be very sorry in his life.

　　In 2020, there are many stories of these ordinary people becoming popular. They help to clarify misunderstandings and correct stereotypes, bring happiness and warmth in times of anxiety, and stand up bravely in times of crisis. Even, they just show their real daily life in the most grounded way, which is worth standing in the center of the stage.

　　Many years later, maybe someone will carefully write down the year of 2020, which will be a colorful page. While experiencing one magical story after another, we also see that there are many ordinary lights.

　　Ordinary people can be online celebrity, ordinary people can become heroes, traffic can change their hometown and be used in a wider place, and the silent efforts on weekdays converge into the power to achieve a better life; In the predicament, countless small goodwill gathered together, which can let more people see hope.

　　These seemingly atypical online celebrity will become a unique footnote in 2020. So they might as well come more! (End)

In the Internet era, ordering food by mobile phone is bringing new opportunities to the catering industry.

On July 30th, CBNData jointly released the Insight Report on 2018 Mobile Phone Ordering Trend (hereinafter referred to as "Report"). Based on word-of-mouth data, it focused on the latest development of mobile phone ordering in offline catering consumption, gained insight into the consumption characteristics of mobile phone ordering people and interpreted the latest development trend of offline catering.

CBNData "Report" shows that in the past year, the penetration rate of mobile phone ordering in merchants and consumers has increased significantly; Mobile phone ordering users have a high acceptance of fast food and snack catering with higher ordering efficiency; After 85 s and 90 s, they are fans of mobile phone ordering; Mobile phone ordering users are mainly concentrated in first-and second-tier cities. Hangzhou and Shanghai use mobile phones to order food most commonly, and the Yangtze River Delta urban agglomeration is far ahead.

The increase in the penetration rate of mobile phone ordering obviously helps to upgrade catering services.

Food is the most important thing for the people. According to the data of the National Bureau of Statistics, since 2015, the catering industry in China has achieved double-digit growth for three consecutive years, with a scale of nearly 4 trillion yuan. The growth of catering revenue has continuously outperformed the growth of total retail sales of social consumer goods. As aborigines in the Internet age, "post-80s" and "post-90s" have become the backbone of catering consumption, and it is very important for the catering industry to meet the needs of this consumer group through Internet.

The "Report" pointed out that the iterative upgrade of ordering methods is an important embodiment of the Internet in the catering industry, and ordering by mobile phone has become the latest trend to help upgrade catering services.

According to the Report, in the past year, the penetration rate of mobile phone ordering in both merchants and consumers has increased significantly. In terms of merchants, taking word-of-mouth platform as an example, compared with the second quarter of 2017, the number of merchant stores using mobile phone ordering function increased by 44% in the first quarter of 2018, and the coverage rate of merchant stores using mobile phone ordering function also increased by about 79%.

Before arriving at the store, consumers use the word-of-mouth App to order good food in advance, make an appointment and then pick it up at the store; After arriving at the store, consumers can order directly with their mobile phones without queuing. For merchants, the cost reduction and efficiency improvement brought by ordering food by mobile phone are remarkable. On the one hand, this ordering method can optimize the process and improve the turnover rate and service efficiency of the restaurant. On the other hand, it saves labor costs and consumables costs. Taking the comparison of operating costs of "Jindingxuan" before and after ordering food by mobile phone as an example, the labor cost of a single store can be saved by 240,000 a year, and the cost of paper menus can be reduced by 350,000 a year.

In addition, ordering food by mobile phone has also realized the change from "card" to "person" in member management. Mobile phone ordering and collecting a large amount of consumption data provide more possibilities for restaurants to create refined and intelligent membership services.

As the function of ordering food by mobile phone has been widely verified, the Report predicts that accessing mobile phone to order food will become the infrastructure for the operation of stores. After experiencing the embryonic stage and the initial stage of development in the past year, the access of mobile phone ordering in catering stores will usher in a period of rapid development in the next year.

Post-80s and post-90s become the main force of the new generation of mobile phone ordering, and have higher acceptance of fast food.

For consumers, ordering food by mobile phone can reduce the waiting time, get real-time discounts, meet their own personalized needs, and significantly improve the dining experience. According to the data of word-of-mouth platform, the number of mobile phone ordering users ushered in a large growth in the third quarter of 2017, which was higher than the growth rate of the overall number of users on the platform. In the first quarter of 2018, the number of users increased by 48% month-on-month, about twice the overall growth rate of the platform. The penetration rate of mobile phone ordering users has also continued to increase. The penetration rate in the first quarter of 2018 is about five times that in the second quarter of 2017.

Specifically, young users are the absolute main force of the mobile phone ordering party, and the number of users after 90 is the highest, followed by 85 and 95. The number of women users is also relatively higher than that of men.

From the peak of the post-90s and post-90s meals, it can be seen that they are new to the society and have not settled down yet, and they eat out and use their mobile phones to order food on weekdays. Moreover, the gap between the weekend catering consumption level of the post-90s and post-90s and the working day is more obvious, indicating that young people who will enjoy life consciously reward themselves and "eat something good" on weekends.

On the whole, mobile phone ordering users have a high acceptance of fast food and snacks, because their products are highly standardized and consumers have higher requirements for ordering efficiency. According to the Report, fast food and snack shops account for 40% of all mobile phone ordering shops, and contribute nearly 80% of mobile phone ordering pens.

However, this trend is also expanding to other catering categories. According to the report, men’s attempts to order food by mobile phone have expanded from fast food snacks to Chinese food, hot pot, western food and other categories, and after 90, they have expanded from fast food snacks to hot pot and other categories.

The "Report" pointed out that the new generation of people ordering food by mobile phone is highly coincident with the main group of food and beverage consumption in the store. The post-80s and post-90s’ sensitivity to time and pursuit of quality experience will push back the popularization and optimization of ordering function of mobile phones from consumers.

Hangzhou and Shanghai use mobile phones to order food, and the Yangtze River Delta urban agglomeration is far ahead.

Generally speaking, the fashionable trend starts from first-and second-tier cities, and then gradually spreads to low-tier cities, and mobile phone ordering is no exception. According to the Report, over 60% of mobile phone ordering users are concentrated in first-tier cities and second-tier cities, but the proportion of mobile phone ordering users in third-and fourth-tier cities is increasing.

At present, the development of mobile phone ordering in the Yangtze River Delta urban agglomeration can be described as the first. From the perspective of the whole year, the penetration rate of mobile phone ordering in the Yangtze River Delta urban agglomeration is significantly ahead of the Pearl River Delta and Beijing-Tianjin-Hebei urban agglomeration. Since the second quarter of 2017, the penetration rate of the Yangtze River Delta urban agglomeration has increased the fastest, while the Pearl River Delta urban agglomeration is relatively flat.

In terms of cities, Hangzhou and Shanghai are the leading cities in mobile phone ordering, and Hangzhou, as the "city of mobile payment", has become the development benchmark in the field of mobile phone ordering. Shanghai residents have used mobile phones to order food, but the frequency of use is not as good as that of Hangzhou, and their habits still need to be cultivated. There are many colleges and universities in Wuhan, and the government actively encourages scientific research and innovation, or promotes the atmosphere of ordering food by mobile phone, so it has become the only central city among the top ten.

The Report predicts that the advantages of first-and second-tier cities in ordering food by mobile phone will continue. Mobile payment was first popularized in the Yangtze River Delta urban agglomeration, and merchants are highly sensitive to Internet technology, and will still maintain their advantage in ordering food on mobile phones in the short term. Shanghai, which has the largest number of mobile phone orders, and Hangzhou, which has the largest number of mobile phone orders, are currently in the leading position, but it is still unknown who will spend the "first city".