The phenomenon of sudden death has existed in human society since ancient times, and it is not a new concept in recent years. However, with the increase of social pressure and the acceleration of work rhythm, the incidence of sudden death is increasing year by year.

At the same time, the popularity of the Internet also makes us hear the news about sudden death more frequently.

What is sudden death?

The word "sudden death", as its name implies, refers to sudden and unexpected death.

Regarding the specific definition of "sudden", there are differences among professional institutions, and it is generally believed that this time period is between 1 hour and 48 hours. Take the World Health Organization (WHO) as an example, its definition of sudden death is: from symptoms to death, this process is completed within 24 hours.

Sudden death is an irreversible result, which means the end of life and cannot be redeemed. To effectively deal with sudden death, we need to understand the reasons behind it.

Life goes on because the heart keeps beating. Therefore, when the heart can’t beat effectively and can’t provide enough blood for important organs of the body, if the heart can’t beat effectively in time, sudden death may come.

According to the statistics of developed countries, about 90% cases of sudden death are cardiogenic. Of course, in addition, a small number of sudden deaths are caused by brain-derived, lung-derived, abdominal-derived, endocrine-derived and other factors.

What is the pathogenesis of sudden cardiac death?

To further subdivide sudden cardiac death, we can divide it into two categories: "coronary" and "non-coronary".

In the case of sudden cardiac death, coronary sudden death accounts for 56.78%~80%, and this phenomenon is more obvious in middle-aged and elderly people, and the main culprit behind it is coronary heart disease.

For those patients with a history of coronary heart disease, the risk of sudden death is four times that of ordinary people. In-depth exploration, we will find that 3/4 of sudden cardiac death is inextricably linked with coronary heart disease.

The formation of coronary heart disease is closely related to a series of bad health conditions and living habits such as obesity, smoking and three highs.

In particular, some patients’ symptoms of coronary heart disease are not obvious and are often mistaken for slight physical discomfort, but this invisible threat will greatly increase the risk of sudden death.

Although people over the age of 40 are the high-risk group of coronary heart disease, in recent years, the younger trend of this disease has become more and more obvious, and even young patients aged 25 have been reported to have coronary heart disease.

Taking snacks as dinner, drinks instead of water, lack of exercise, staying up late, endless consumption of the body, but never having a physical examination … Such a lifestyle may be quietly causing your coronary artery to fall into a crisis of blockage.

Before sudden death, the body will send out three important distress signals!

Before the critical moment of cardiac arrest comes, are there really symptoms that can be alarmed?

In fact, about 50% patients did not show any obvious symptoms before cardiac arrest. For the other half of cardiac arrest patients, they may experience some specific physical reactions or symptoms during the period from a few days to several hours before the sudden death. Although these signs are not absolute, they deserve our attention and vigilance.

Signal 1: Persistent chest pain or discomfort.

Chest pain is one of the most common symptoms of heart disease and an important warning signal before sudden death. This kind of chest pain may manifest as a feeling of oppression, tightness or dullness, and sometimes it may radiate to the left arm, neck, chin or back.

Persistent chest pain indicates that there may be coronary artery obstruction, leading to myocardial ischemia. At this time, all activities should be stopped immediately, and emergency calls should be made to strive for golden treatment time. Remember, time is life, and every minute of delay may increase irreversible damage.

Signal 2: Extreme fatigue and dyspnea

Extreme fatigue and unexplained dyspnea are also common signs before sudden death. If you feel extremely tired recently, even if you have enough rest, you can’t relieve it. At the same time, accompanied by slight physical activity, you will have difficulty breathing, which may be caused by the decline of heart function and the inability of your body to obtain oxygen effectively.

Extreme fatigue and breathing difficulties are the body telling you that the heart may be under heavy burden and unable to pump blood effectively. In this case, medical help should be sought immediately and relevant examinations should be carried out in order to detect and intervene potential heart problems at an early stage.

Signal 3: Arrhythmia and syncope

Arrhythmia, that is, the heartbeat is too fast, too slow or irregular, is also an important signal before sudden death. If you often feel flustered, palpitations, or sudden syncope, this may be an abnormal performance of cardiac electrical activity, which needs great attention.

Arrhythmia may cause the heart to fail to pump blood effectively, and in severe cases, it may cause syncope or even sudden death. If you or someone around you has symptoms of arrhythmia, you should immediately stop any activity and take a sitting or lying position to avoid falling. At the same time, you should see a doctor as soon as possible and have an ECG check for accurate diagnosis and treatment.

Although sudden death is threatening, not all of them are untraceable. Understanding and recognizing the distress signal of the body is the key to prevent sudden death. It is strongly recommended that once any one or more of the above symptoms appear, do not hesitate to seek medical treatment immediately.

Original title: "Emergency doctors remind: Before sudden death, the body will send out three important distress signals! 》

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1, neurosis: friends lack communication with their own hearts, life is very self and subjective, often living in the shadow of various fears, insecurity, and the pursuit of security, making the body and mind not relaxed enough. It is a functional disorder with sufficient self-knowledge.

2, hypochondriasis, neurasthenia, phobia (fear of cancer, fear of AIDS): excessive attention to oneself, sensitive quality, personality foundation, living environment, accidental events and cognitive bias.

3. Anxiety: Friends suppress their aggressiveness, shrink back and evade their responsibilities, and are unwilling to take responsibility because an active life will bring mistakes and responsibilities. They are afraid of death and can’t grasp the situation of their lives. When they accept their responsibilities, they also give up all their venting methods, and finally turn to attack themselves. It is caused by the comprehensive factors of personality and life. Everyone should live in real life and learn to be satisfied.

4. Social phobia: the result of the combination of self-distrust and high expectations and the deviation of understanding of the objective world. In some cases, there may be some direct incentives, excessive attention to self and pursuit of ideal interpersonal communication.

5, interpersonal sensitivity: sensitive to what you are afraid of and then resist. Allergy is an overreaction to what you think is unfavorable. Allergy is a strong manifestation of resistance and aggression. It is an aggressive psychology. We only attack what we are afraid of and may hurt ourselves. Resisting means not letting the other person in. Interpersonal relationship sensitive person wants is the simplest and purest. They have repressed emotions to be released and fear in their hearts. Sensitive person should learn to master the interpersonal relationship around him, accept the so-called "enemy", reconcile with it, and learn to love the "enemy". Patients may be accompanied by some paranoid personality disorder.

6. Schizophrenia: Everything about the external events experienced by patients is the projection of internal shadows. The mental behavior of patients is forced to show the neglected shadows in their lives, and their emotional expression is suppressed in the most extreme way, so that they suddenly break out and cause mental disorders. There are many kinds of causes of schizophrenia, including genetic factors and life experiences. There is no unified view in the medical field. There are four common types of schizophrenia: youth type, paranoid type, nervous type and simple type. The main feature is the loss of insight, and the main treatment is long-term drug treatment.

7. Depression: an obvious and persistent mood disorder. There are many explanations for the causes, such as various events in life, genetic characteristics, physiological changes in the brain, mental trauma in childhood, long-term accumulation of negative emotions, etc. The United States has made great breakthroughs in the study of depression. At present, the treatment method mainly relies on the combination of drug therapy and psychotherapy. The international advanced drug treatment method is comprehensive treatment of several types of drugs through several courses, 2/3.

8, physical symptoms fatigue: we talk about the unity of body and mind, physical symptoms are often a reflection of psychological crux, many physical symptoms of non-organic diseases are caused by psychological reasons. Physical symptoms are often caused by feeling extremely depressed and hopeless about life, losing the goal and direction of life, and feeling insecure.

9. Physical symptoms: Shoulders are tight and stiff: some things are not what they want, there are emotional conflicts in their hearts, or they are too stressed in life, or they feel guilty about some actions in the past. Dr. Alexander Lowen also made a related statement in "Body Dynamics and Personality Structure", in which drooping shoulders indicate inner depression, shrugging shoulders are related to fear, and bending shoulders are a reflection of heavy mental burden.

10, physical symptoms dyspepsia: most of them are non-organic but functional, so it is related to mood, unacceptable to reality, angry, persistent and stubborn about their own situation, unable to let go, depressed performance. We need to trust life, face life with a happy-go-lucky attitude, and let life be as free as possible.

11. Somatization symptom pain: friends’ mental and emotional imbalance leads to muscle pain because they are unable to vent their anger mentally, and physical tension caused by psychological reasons. Headache is caused by deep-seated pain, because they are unwilling to express or have no way to express it, and then they are unwilling to accept bad emotions, shrink back and escape from the real world. There is also a type of pain caused by seeking a rational, reasonable and understandable life and chasing uncertain endings, often.

12. Types of migraine: the theme of the body is transformed into the head, and the theme is tried to be realized at this level, one of which is that sex is not satisfied.

13. Anorexia: the result of patients’ lack of acceptance by others, trying to make the sense of emptiness disappear in this way, which is a manifestation of spiritual self-satisfaction. One type is anorexia nervosa: excessive asceticism, rejecting all material and physical needs, aiming at chastity and spirituality, and having great desire for life. However, if we want to eradicate our own greed and abstinence by anorexia, we can’t find a happy balance. We need to be honest with ourselves and accept our greed. Habitual anorexia is dieting for various reasons. After a long time, it forms a habitual conditioned reflex and loses interest in food.

14. Bulimia: It is mostly a manifestation of not being cared for by people around you or feeling left out, satisfying yourself with food, filling the inner emptiness or loneliness after success, or another form of satisfaction for hunger and thirst for love, which will reappear in the body as longing for sweets and food. The difference between compulsive diet and compulsive diet: compulsive diet can’t deal with love from the consciousness level, but can only practice love through the body and look for love, affirmation and encouragement at the wrong level.

15. Vomiting, hunger: The patient subjectively wants to vent and prove that his thoughts are wrong, denying himself and the joy of life, which is a manifestation of lack of care in life, expressing resistance and rejection.

16. Stuttering: People around you are too authoritative and picky when you are growing up. You have subjective concerns about expression and are vague. You can’t express your needs completely freely, so as to avoid the subconscious mind emerging into consciousness, causing throat fear and contraction, and being restrained in childhood. You dare not vent your inner pressure and avoid speaking your inner words directly. In the later stage, it is a problem of psychological conditioned reflex.

17. Dyskinesia, writing spasm: If you want to show self-confidence, you are really insecure inside. Looking at things in a "skewed" and "distorted" way is a wrong way of self-expression.

18. Sexual barriers: All kinds of fears about self, partners and sex are the most fundamental reasons. Women’s apathy means that women are not ready to give themselves, they want to be "masters", unwilling to obey and be at a disadvantage, or they may have been holding inappropriate ideas about sex, or they lack love and acceptance between partners. Male impotence, excluding physiological factors, psychological inferiority, lack of confidence in their masculinity and aggression, excessive pressure, fear of women, or feeling guilty, confused, afraid of loss, patients may also be some personal reasons such as life experience or cognitive deviation.

19. Insomnia: Most insomnia is psychogenic and emotional. Insomniacs can’t let go of their subconscious, lack of trust, long-term emotional tension in life, fear, distrust of life, and excessive pressure in life, anxiety, neurasthenia and hypochondria.

20, lethargy: inner resistance to real life, not getting up in the morning is afraid to face reality, is dodging the challenges and responsibilities of life, unwilling to take the initiative to do things, to avoid waking up.

21. Addiction: Escape from things in life, eager to get something, but stop looking for it too early, and stay at the level of some substitute at present. When the substitute goal is lost, it will never get tired, and refuses to admit that the current goal is wrong. The real goal needs to continue looking for, and it is to fill the emptiness and confusion with foreign objects.

22. Alcoholism: escape from real conflicts and problems in life, get the illusion that everything is beautiful with alcohol, and create the illusion that people are close to each other. There is no real depth and intimacy. The treatment needs to take medicine, so that patients can feel the smell of alcohol and get rid of it.

　　CCTV News:According to the Central Meteorological Observatory, affected by the high-altitude trough and low-level shear, from 08: 00 on April 20 to 08: 00 on April 21, there were heavy rains or heavy rains in parts of central and eastern Guangdong, southern Fujian, northeastern Guangxi, eastern Sichuan, north-central Chongqing, western Hubei and northern Guizhou. From the morning of April 20 to the day, there will be heavy fog in the south sea area of the northern part of the Yellow Sea and the north sea area of the central part of the Yellow Sea, and the visibility will be less than 1 km.

　　Heavy rains occurred in Guangdong, Guangxi, Chongqing and Sichuan Basin.

　　Yesterday, there were heavy rains or heavy rains in central and southeastern Guangdong, northeastern Guangxi, eastern Guizhou, southwestern Hunan, southwestern Chongqing, northeastern Sichuan, southeastern Gansu, and southwestern Shaanxi. The maximum rainfall in Luzhou, Sichuan was 213 mm; The maximum hourly rainfall in the above areas is 50 ~ 110mm.

　　In addition, there are small to moderate rains in most parts of North China and south-central Inner Mongolia, and local heavy rains or heavy rains (50 ~ 73 mm) in northwestern Shanxi and Erdos, Inner Mongolia; Among them, the average rainfall in Beijing is 6.5 mm, the average rainfall in urban areas is 5.6 mm, and the average rainfall in Mentougou Lingshan is 23.6 mm.

　　There is heavy rainfall in Guangdong and other places in Sichuan Basin.

　　Affected by the high-altitude trough and low-level shear, from 08: 00 on April 20th to 08: 00 on April 21st, there were heavy rains or rainstorms (50-80mm) in parts of central and eastern Guangdong, southern Fujian, northeastern Guangxi, eastern Sichuan, central and northern Chongqing, western Hubei and northern Guizhou, which were accompanied by strong convective weather such as short-term heavy precipitation, thunderstorms or hail (see Figure 1). The Central Meteorological Observatory continued to issue a blue rainstorm warning at 06: 00 on April 20.

　　There is heavy fog in parts of the Yellow Sea.

　　From the morning of April 20 to the day, there will be heavy fog in the south sea area of the northern part of the Yellow Sea and the north sea area of the central part of the Yellow Sea, and the visibility will be less than 1 km. In addition, from the morning of April 20 to the morning, there were heavy fog in parts of the eastern coast of Fujian, northwestern Guangxi and northeastern Guizhou, and there were heavy fog with visibility less than 500 meters in the local area. Therefore, the Central Meteorological Observatory continued to issue a foggy yellow warning at 06: 00 on April 20.

　　In addition, since the 21st, the atmospheric diffusion conditions in central and southern North China began to deteriorate. From 22nd to 24th, there were mild haze in Beijing, Tianjin and Hebei and surrounding areas, and moderate haze in the local area.

　　Specific forecast for the next three days

　　From 08: 00 on April 20 to 08: 00 on April 21, there were moderate to heavy rains in parts of eastern Sichuan Basin, southwestern Shaanxi, most of Jianghan, northwestern and southern Jiangnan, central, eastern and northwestern South China, and Taiwan Province Island. Among them, there were heavy rains (50-80 mm) in central and northeastern Chongqing, western Hubei, central Guangdong and eastern coastal areas. There are 4 ~ 5 winds and above in parts of central and eastern Inner Mongolia, Liaodong Peninsula, central Gansu, Shaanxi and Henan (see Figure 3). There will be heavy fog in the northern and central parts of the Yellow Sea, with visibility less than 1km.

　　From 08: 00 on April 21 to 08: 00 on April 22, there were moderate to heavy rains in parts of western Jianghuai, eastern Jianghan, eastern and southern Jiangnan, eastern Chongqing, Guizhou and central and northern South China, among which there were heavy rains (50-70 mm) in northeastern Jiangxi, northwestern Fujian and northeastern Guangxi. There are 4 ~ 6 winds and above in parts of Ili Valley in Xinjiang, eastern Henan, eastern Hubei, southern Qinghai and southern Tibet, among which there are 7 ~ 8 winds in Ili Valley in Xinjiang (see Figure 4).

　　From 08: 00 on April 22 to 08: 00 on April 23, there were small to moderate rains in parts of northern Xinjiang, eastern Northeast China, Huanghuai, Jianghuai, Jianghan, Jiangnan, eastern Southwest China and South China, among which there were heavy rains in eastern Jiangsu, northeastern Jiangxi, western Zhejiang, western Hunan, central Guangxi and northeastern China. There are 4 ~ 6 winds and above in parts of northern Xinjiang and Inner Mongolia, among which, there are 7 ~ 8 winds in Yili River Valley in Xinjiang and east of Tianshan Mountain (see Figure 5).

"525" is the homonym of "I love me", reminding everyone to "cherish life and care for themselves". To this end, from May 25th to June 25th, various departments of our city jointly launched the theme activity of "Sunshine Escort, Enjoy the Soul". Through a series of publicity and the promotion of the 96525 psychological assistance hotline, we called on everyone to be kind to themselves and care for themselves, so as to further enhance the public’s psychological quality and promote the harmonious development of physical and mental health.

From more than 100 calls a year to thousands.

Increase in demand

It is understood that in 2020, the Provincial Health and Wellness Committee applied to the provincial communication management department for a short number of 96525, and in that year, it was determined to be the psychological assistance hotline of Zhejiang Province. Wenzhou City opened this hotline for the first time, and the hotline answering work relied on the professional strength of the Seventh People’s Hospital of the city.

In fact, the Seventh People’s Hospital of the city has a long history of psychological assistance hotline work and has rich experience. As early as 2005, the hospital opened the first psychological assistance hotline 0577-88434567, and also opened the QQ online psychological assistance group. At that time, the service team was already very professional, consisting of psychiatrists and psychological counselors. However, there are not many consultation calls, only one or two every day.

Later, with the increasing demand for public psychological services, coupled with the integration of the 12355 youth psychological special line set up by Wenzhou Communist Youth League Committee, the number of psychological assistance hotlines increased significantly. The hospital also made full use of the social platform and added the WeChat psychological assistance "Wen Qi Yi Talk Channel", which was well received.

In 2017, in order to standardize all kinds of psychological assistance hotlines in our city, the hospital integrated some free psychological assistance hotlines in our city into 12320, and concentrated professional talents to provide professional and high-quality psychological assistance services for the people in the city.

"The number of psychological assistance hotlines has increased from more than 100 per year to thousands today." Huang Guoyong, secretary of the Party Committee of the Seventh People’s Hospital, said that since the opening of the city’s unified psychological assistance hotline 96525 in 2020, up to now, a total of 14,538 psychological counseling calls have been received. Since the beginning of this year, a total of 1629 calls for psychological counseling have been received. Judging from the problem of telephone consultation, the emotional problem of minors under the age of 18 ranks first, accounting for 25%; Followed by emotional problems of adults, accounting for 11%. In the process of consultation, the problems of 15 callers with high-risk situations such as depression and suicidal ideation were successfully solved.

"In recent years, the number of telephone consultations has increased, reflecting the public’s greater demand for professional psychological counseling." Huang Guoyong said that these psychological problems mostly come from work, family, school and so on. Due to the great pressure of life and work, modern people will have some minor psychological problems more or less. If they can get benign guidance, they will easily return to normal.

From student problems to various crisis events.

Expand the scope of consultation

May 25th is "National Mental Health Day for College and Middle School Students". From this perspective, the original 96525 was more of a "special line" for students. However, in the past two years, with the increase of public awareness of 96525, the caller group has already expanded from students to all ages and occupations, and the consultation questions are also varied, and there are even high-risk situations.

Recently, a young mother called to tell her anxiety. It turned out that her child had otitis media, and the elders at home took the child to the hospital to see a doctor. She is worried that they will be infected with other diseases during the treatment, and then infect themselves, so they are in anxiety every day and even affect their sleep. She will continue to wash her hands and take her temperature. But in fact, her family has been in the hospital for more than half a month, and there are no symptoms of discomfort. At this time, she feels that there is something wrong with her excessive worry and she almost collapses. After the normalization and positive explanation of the counselor, the counselor relaxed a lot, and she accepted her state more.

Huang Guoyong said that 96525 received calls from graduate students asking how to deal with the relationship with their tutors, parents asking how to educate adolescent children about sex, middle and high school students seeking ways to relieve anxiety before exams, and middle-aged men trying to relieve the pressure brought by family and work. "The psychological assistance hotline has a clear functional orientation, which is the first-level prevention of the crisis. Of course, everyone has a different understanding of the crisis. As long as you feel that something has an impact on you and it will get worse if you don’t solve it, then this is a crisis. At this time, you can call the psychological assistance hotline. " He said that even some people who have not encountered practical problems but just want some advice and suggestions can seek help from the hotline service. In a word, the function of the psychological assistance hotline is to help counselors to relieve emotional stress, learn to face reality and restore their sense of control over life.

From tinkering around the edges to becoming stronger and bigger.

Building a high-quality "lifeline"

The 96525 psychological assistance hotline is online 24 hours a day, providing free consultation and counseling services around the clock.

"Offline clinics are’ visible and tangible’, which can be comprehensively judged and evaluated by the patient’s face-to-face, speech, body posture and other aspects; On the online, you can only communicate through voice. This requires psychological counselors and psychotherapists who answer calls, and can use professional knowledge to quickly judge and solve problems. The team behind this phone line is quite strong. " Huang Guoyong compared the 96525 psychological assistance hotline to a "mental emergency room". Once it encounters a high-risk situation, it is a "lifeline".

Huang Guoyong said that next, we will continue to strengthen team building and train professional talents. Constantly improve the professionalism, professional ability and service awareness of the operator team, and help the consultants to stabilize their emotions, find out the reasons, provide psychological support and guidance, and find themselves through reflective listening. Establish a dynamic updating mechanism of knowledge base information, and equip professionals to improve service quality and professional quality, and realize the "quantity and quality" Shuang Sheng for mental health talents.

Pan Jianfen, deputy director of the Department of Disease Prevention and Control and Occupational Health of the Municipal Health and Health Commission, said that since the beginning of this year, the city has accelerated the integration of various psychological service hotlines, and achieved "mental health number one" through withdrawal and merger. For example, the youth rights hotline 12355, the women’s Federation rights hotline and the family education hotline all realize two-way transfer with 96525, and the 12345 and 96525 run in parallel, and the special psychological service is accepted by 96525. Citizens can get free professional mental health consultation service anytime and anywhere by dialing 96525.

Pan Jianfen said that next, the city’s psychological assistance hotline management center will be upgraded by relying on the 96525 hotline, and feedback information from psychological assistance hotlines, official portals, WeChat WeChat official account, offline self-service terminals, offline venues and other mental health service portals will be gathered, and 110 public security alarm systems and 120 medical emergency systems will be embedded to realize 24-hour free and efficient psychological emergency assistance. Make the 96525 hotline a "heart-to-heart bridge" to communicate social psychology, a "happy lock" to promote mental health, and a "hard brand" to show first-class service.

"Of course, while promoting the psychological assistance hotline, the hospital will also actively carry out diversified popular science propaganda and comprehensively carry out mental health promotion and education, such as spreading mental health knowledge through psychological lectures into the campus and community clinics, advocating a healthy lifestyle, improving mental health literacy, and cultivating a good social mentality, so that everyone can become the’ first person responsible for their mental health’." Huang Guoyong said.(Reporter Hu Ning)

　　Cctv newsOn August 16th, CCTV’s "International Sharp Review" broadcast an article entitled "Global investors and traders, welcome to take the" express train "developed by China", which was reprinted by many overseas media.

　　From 16 to 18 August, Russian Siberian News Network, European Times German Network, German-Chinese Report website, French LCF Radio facebook account, Spanish Radio International website, Italian Radio We website (facebook, twitter), Turkish Economic Observation Network, Albanian National Radio and Television website, Czech Today Information Network, Kazakhstan Industrial News website, Facebook account of Tanzania Africa Media Group, facebook account of Jordan Global Radio, Chinese PT Portal, Chinese Headline APP, Portuguese New Newspaper APP(facebook, twitter), Nordic Times website, Europe-China United Times website, European Union Chinese website, Africa Times website, West Africa online website, Japanese Chinese business website, Greek China website and many other overseas media have forwarded them one after another. From August 17th to 18th, this article was also published in Hong Kong Ta Kung Pao, Hong Kong wenhui network and Hong Kong Business Daily. The main reports are as follows:

　　China recently released economic data for July, showing that the total import and export volume reached 2,602.8 billion yuan, up 12.5% year-on-year, and the growth rate was 8.2 percentage points higher than that of last month. Among them, exports were 1,389.9 billion yuan, up 6.0%, 3.0 percentage points faster than last month; Imports reached 1,212.9 billion yuan, up 20.9%, 14.9 percentage points faster than last month. Import and export balance, the trade surplus of 177 billion yuan, 83.9 billion yuan narrower than last month.

　　China’s import and export growth accelerated in July, and its trade surplus narrowed, indicating that China’s measures to open wider to the outside world are releasing more dividends. As the Supreme Leader of president, China said at the 2017 annual meeting of the World Economic Forum, China’s development is an opportunity for the world, and Chinese will not commit "red eye disease". People from all countries are welcome to take the "express train" and "free ride" developed by China. Since the Chairman of the Supreme Leader announced a new round of opening-up measures at the 2018 annual meeting of Boao Forum for Asia in April this year, various measures have been intensively implemented and the commitments to opening up have been fulfilled one by one. In the second half of the year, China will also bring two major benefits to the world: First, the "Huluntong" will be opened during the year to further open the capital market; Second, the first China International Import Expo will be held in Shanghai to provide a larger market and trading platform for global trading partners and create new market demand.

　　Look at Huluntong first. It refers to the interconnection between Shanghai Stock Exchange and London Stock Exchange. Previously, China had launched Shenzhen-Hong Kong Stock Connect and Shanghai-Hong Kong Stock Connect in 2014 and 2016 respectively, which enhanced the margin financing and securities lending capacity of the securities market between Hong Kong and mainland enterprises. "Huluntong" is the first step to connect the world’s largest emerging market with the oldest international mature market, which will not only make China’s securities market more international and legal, but also provide greater opportunities for British enterprises to deeply participate in China’s capital market. International investors can get more convenient financial support through "Huluntong" and increase opportunities for third-party market cooperation. In a recent meeting with British Foreign Secretary Hunt, China Prime Minister Li Keqiang stressed that the two sides should take the opening of the "Shanghai-Luntong" project this year as an opportunity to actively cultivate new growth points for cooperation and achieve mutual benefit and win-win results.

　　Undoubtedly, "Huluntong" will become a new footnote for the opening of China’s capital market. Prior to this, the first futures product opened to the outside world from China — — Crude oil futures are listed on the Shanghai Futures Exchange, and the A shares are included in the morgan stanley capital international Emerging Markets Index; From allowing foreign investors to hold 51% shares in joint-venture securities companies and fund companies for the first time to further liberalizing the scope of foreign investors’ participation in A-share trading, a series of opening-up actions in China’s capital market have attracted increasing foreign capital inflows.

　　According to the data of the State Administration of Foreign Exchange of China, the cross-border capital inflow of foreign securities investment in China in the first half of the year has tripled year-on-year. According to the statistics of China Securities Regulatory Commission, from January to July 2018, the accumulated net inflow of overseas funds into the A-share market was 161.6 billion yuan. Despite the intensification of global trade friction in June and July, the net inflow of overseas funds into the A-share market still reached 49.8 billion yuan. Recently, morgan stanley capital international Company released the index evaluation report for August 2018, and decided to increase the inclusion factor of the existing A shares from 2.5% to 5%, which will account for 0.75% of the morgan stanley capital international emerging market index.

　　In capital market, confidence is more important than gold. The increasing inflow of foreign capital shows the confidence in China’s economic development. In fact, foreign investors have been waiting for China’s huge financial market and profit margin for a long time. Once the "Huluntong" is opened this year, they will undoubtedly share a bigger "cake".

　　At the same time, as China’s global trading partners, they will also get more dividends from the first China International Import Expo held in Shanghai in November. As the world’s first national-level exposition with the theme of import, its role in promoting today’s world trade cooperation is unquestionable. At present, more than 2,800 enterprises from more than 130 countries and regions have registered to participate in the exhibition, and it is estimated that there will be 150,000 buyers worldwide. It is reported that more than 30 overseas enterprises have signed up in advance to participate in the second China International Import Expo next year.

　　Keen exhibitors have seen that Chinese’s demand for a better quality of life and high-quality economic development is becoming a new kinetic energy for the growth of the global consumer market and a new space for enterprises from all over the world to create wealth. It is estimated that from 2017 to 2022, China will import 8 trillion US dollars of goods and absorb 600 billion US dollars of foreign investment, with a total foreign investment of 750 billion US dollars and 700 million outbound tourists. At a time when global trade and investment are blocked by protectionism and unilateralism, the above-mentioned good news from China is undoubtedly a great boost to the confidence of enterprises in various countries. According to the annual white paper "American Enterprises in China" released by American Chamber of Commerce in China at the end of May, nearly 60% of the interviewed enterprises listed China as one of the top three investment destinations in the world, one third of the members planned to expand their investment in China by more than 10%, and 46% of the respondents expressed confidence that the China government would further open its market to foreign investment in the next three years, which was higher than 34% in the same period last year.

　　Looking around the world, China not only has a huge market with a population of nearly 1.4 billion, but also has the determination and actions to support trade liberalization and investment facilitation. I am afraid it is difficult for investors and traders from all over the world to find a bigger market and more opportunities than China. Now, what they need to do is to seize the opportunity and board the "express train" of China as soon as possible.

　　A number of overseas media forwarded "International Sharp Review" articles:

Russian Siberian News Network forwarded on August 17, 2018

The German-Chinese Report website was forwarded on August 16, 2018.

Italian Radio We website (facebook, Twitter) forwarded on August 16, 2018.

The website of Albanian National Radio and Television Station was forwarded on August 16, 2018.

The facebook account of Tanzania African Media Group was forwarded on August 16, 2018.

Jordan Global Radio facebook account forwarded on August 16, 2018

Hong Kong Ta Kung Pao was published on August 17, 2018

Wenhui network, Hong Kong forwarded on August 17, 2018.

Forward by Hong Kong Business Daily on August 18, 2018

Improve public services, help overcome poverty, lead green environmental protection and support small and medium-sized enterprises.
Multi-win situation of government procurement

In 2019, the national government procurement scale was 3,306.7 billion yuan, accounting for 10% and 3.3% of the national fiscal expenditure and GDP respectively. The government procurement system not only regulates and saves financial expenditure, but also undertakes more policy functions, which strongly supports the development of various national undertakings. With the continuous improvement of standardization and transparency of government procurement, it has a direct role in promoting budget performance management and promoting government affairs openness.

On December 29th, 2020, the Ministry of Finance and the Ministry of Industry and Information Technology jointly issued the Administrative Measures for Government Procurement to Promote the Development of Small and Medium-sized Enterprises to further support the development of small and medium-sized enterprises in the field of government procurement. Government procurement helps "small" and "micro", and the measures are practical.

In recent years, the term "government procurement" has frequently entered the public eye. What policy role can this expenditure mode play? How to further improve government procurement? The reporter conducted an interview on this.

The scope of government procurement is constantly expanding and its functions are constantly upgrading.

In 2019, the national government procurement scale was 3,306.7 billion yuan, accounting for 10% and 3.3% of the national fiscal expenditure and GDP respectively. The government procurement system not only regulates and saves financial expenditure, but also undertakes more policy functions, which strongly supports the development of various national undertakings.

-Improve the efficiency in the use of government procurement funds for public services and safeguard social public interests.

"Government purchasing services" is a major innovation in the way government services are provided in recent years-from the services required by the government to public services, from the initial sanitation cleaning services to public legal services, public cultural services, public sports services, medical and health services, education services, disabled services, old-age services, youth services and other fields.

On January 3, 2020, the Ministry of Finance promulgated the Measures for the Administration of Government Procurement of Services, which regulated the subjects, undertakers and contents of purchases. "In the future, public services in the field of people’s livelihood will be more provided by the market, and the government will choose to undertake the main link and apply the relevant policies and regulations on government procurement, which will enhance the cost performance of the purchased services and safeguard national interests and social public interests." Yang Zhiyong, vice president of the Institute of Finance and Economics of China Academy of Social Sciences, said.

-purchasing agricultural products from poverty-stricken areas to help fight poverty.

At present, "poverty-relief commodities" from 22 provinces and 832 poverty-stricken counties in China are being purchased in batches by budget purchasing units on the "online sales platform for agricultural and sideline products in poverty-stricken areas" built by the Ministry of Finance and the National Supply and Marketing Federation. As of December 27th, 2020, this government procurement e-commerce platform, referred to as "832 platform", has put more than 90,000 items on the shelves, with a total turnover of 8 billion yuan.

"Integrating government procurement policies into the fight against poverty will help the poor to increase their income and get rid of poverty, and promote the stable poverty alleviation of the poor and the sustainable development of industries in poverty-stricken areas." Shen Xuefeng, a researcher at the China Academy of Fiscal Science, said.

-expanding the scope of green procurement and giving play to the demonstration effect of environmental protection.

"Coal to electricity projects, urban black and odorous water treatment, water source protection, soil pollution prevention and control projects, mainly by government procurement. In addition, the use of energy-saving and environmentally-friendly products by government procurement has a significant leading demonstration effect on the formation of energy-saving and emission-reducing and green consumption habits in the whole society. " Yang Zhiyong said.

The data shows that in the "bill" of national government procurement in 2019, the national compulsory and priority procurement of energy-saving and water-saving products was 63.37 billion yuan, accounting for 90% of the procurement scale of similar products, and the national priority procurement of environmental protection products was 71.87 billion yuan, accounting for 88% of the procurement scale of similar products.

-expand the share of procurement contracts for small and medium-sized enterprises and support the realization of national macro-control objectives.

As early as 2011, the Ministry of Finance and the Ministry of Industry and Information Technology issued the Interim Measures for Government Procurement to Promote the Development of Small and Medium-sized Enterprises, which expanded the share of small and medium-sized enterprises in government procurement contracts through measures such as reserving shares and evaluating preferential treatment. In 2019, the contract amount awarded to small and medium-sized enterprises by national government procurement was 2,451.91 billion yuan, accounting for 74.1% of the national government procurement scale. The new policy at the end of 2020 will further expand the share of government procurement for small and medium-sized enterprises, which will more strongly support the development of such enterprises.

Improve the standardization and transparency of procurement, and promote the openness of government affairs by "understanding accounts"

In July, 2020, with the supplier successfully completing the online decryption of bidding documents in the remote bid opening hall of "Zhengcaiyun" platform of Guangxi Government Procurement Center, the property service procurement project of Guangxi Public Resource Trading Center entered the bid opening procedure.

"Opening bids without meeting" lightens the burden of bidding enterprises, is conducive to epidemic prevention and control, and also improves the procurement efficiency, which is the latest achievement of "internet plus government procurement" reform. Online operation in the whole process of bid opening and evaluation, leaving traces step by step, and open and transparent online inquiry and response can effectively reduce corruption in the field of government procurement.

"Since the 18th National Congress of the Communist Party of China, the government procurement management system has been improved day by day, and the system of government procurement transactions with public bidding as the main procurement method has been continuously enriched, the’ internet plus government procurement’ has been steadily promoted, the construction of central and local electronic stores has been strengthened, the procurement efficiency has been improved, the regulations and practices that hinder fair competition in the field of government procurement have been comprehensively cleaned up, and the business environment for government procurement has been optimized." The relevant person in charge of the Ministry of Finance said.

In recent years, it is the top priority of government procurement management to establish the whole process information disclosure mechanism and carry out "transactions under the sun". In 2020, the Ministry of Finance made it clear that all procurement projects implemented by the central budget units should disclose their procurement intentions to the public in accordance with regulations, further improve the transparency of government procurement, ensure all market entities to participate in government procurement activities on an equal footing, and improve procurement performance.

In recent years, all localities have continuously improved the transparency of procurement, and achieved remarkable savings. For example, the government procurement center of the central state organs saved 3,150,650 yuan in procurement funds in the disabled elderly care service project of the China Red Cross Society Career Development Center, with a saving rate of 39.38%.

"Improving the government procurement policy not only saves financial funds, but also has a direct role in promoting budget performance management, promoting government affairs openness and curbing corruption." Yang Zhiyong said.

Accelerate the establishment of a modern government procurement system, expand the scale of procurement and improve procurement efficiency.

"China’s government procurement system has made gratifying achievements, but it is not mature enough to fully meet the requirements of the current national governance capacity and modernization of the governance system." Xu Hongcai, Vice Minister of Finance, believes that there are some problems in the current government procurement system, such as extensive management of procurement transaction system, poor policy transmission mechanism, and the performance level of procurement agencies and evaluation experts needs to be improved.

In Xu Hongcai’s view, these problems will lead to low procurement efficiency and satisfaction, and limit the implementation effect of procurement policies.

To this end, the relevant person in charge of the Ministry of Finance said that in order to solve the current problems in government procurement, relevant reform measures will be steadily promoted in accordance with the requirements of the "Deepening the Reform Plan of Government Procurement System" adopted by the Central Committee for Deep Reform.

For example, in view of the shortcomings of the current government procurement law in the implementation process, the government procurement laws and regulations are revised. For another example, based on the principle of "who purchases, who is responsible", establish and improve the purchaser’s responsibility mechanism for procurement results, improve the internal control management of purchasers, and improve the purchaser’s professional procurement ability.

"In addition, it is necessary to further improve the government procurement transaction mechanism and strengthen the government procurement policy function." The person in charge said that it is necessary to promote the realization of the procurement goal of "high quality and good price", and clarify the application of different competition scopes and different procurement methods in combination with different project demand characteristics, performance objectives and market supply and demand, so as to improve procurement efficiency and capital application efficiency. At the same time, efforts should be made to build a standard system of government procurement requirements and improve the implementation measures of government procurement policies.

"International government procurement generally accounts for about 15% of GDP, and in China it is less than 4%, and there is still great potential to be tapped." Yang Zhiyong said that the government procurement laws and regulations system should be further improved, and a more scientific government procurement system should be designed according to the requirements of incentive compatibility mechanism, so as to stimulate the enthusiasm of government purchasers and fully release the policy role of government procurement. "In the final analysis, it is still necessary to accelerate the establishment of a modern government procurement system that adapts to the characteristics of market transactions and stimulates the enthusiasm of all participants." (Reporter Qu Zhehan)

Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, with the sustained and stable economic development, China’s industrial chain supply chain has made great progress, its core competitiveness has been continuously enhanced, and its independent and controllable ability has been further enhanced. China’s position in the global industrial chain supply chain continues to climb, which provides strong support for accelerating the construction of a modern economic system and promoting high-quality development.

At the same time, however, the unbalanced development of China’s industrial chain supply chain is more prominent, and different industries have obvious differences in development speed, development stage and modernization level. In particular, the world has entered a new period of turbulence and change, the game between big countries has intensified, the suppression and containment from outside may escalate at any time, the risk of "chain sticking" and "chain breaking" has increased, and the trend of "decoupling" is looming, which brings great challenges to the reliability and security of China’s industrial chain supply chain. Therefore, we must adhere to the bottom line thinking, plan ahead, speed up the short board, strong and weak items, focus on improving the resilience and safety level of the industrial chain supply chain, and firmly grasp the development initiative in our own hands.

First, accelerate the realization of high-level scientific and technological self-reliance. Based on independent innovation, we should make good use of the remarkable institutional advantages of "a national chess game" to concentrate on doing great things, give play to the basic and strategic supporting role of education, science and technology and talents, take the national strategic demand as the guide, gather strength to carry out original and leading scientific and technological research, speed up the breakthrough and self-control of key core technologies, reduce the dependence on foreign technologies, break the situation that key core technologies are subject to people as soon as possible, and make the supply chain of industrial chain "complement, extend, consolidate and strengthen"

The second is to strengthen the construction of the industrial chain supply chain ecosystem. It is necessary to give play to the leading role of scientific and technological innovation, solve a number of "stuck-neck" problems as soon as possible, open up blocking points and solve difficulties, especially to fill in outstanding shortcomings such as basic software, core hardware and basic raw materials, accelerate the improvement of the modernization level of industrial chain supply chain, and realize independent control of industrial chain supply chain; Consolidate and enhance the international leading position of traditional advantageous industries, build a coordinated industrial chain supply chain system with high, medium and low end, and enhance the toughness of industrial chain supply chain; Actively promote the international cooperation of industrial chain supply chain, establish an industrial chain supply chain ecosystem with China’s industrial chain supply chain as the core and radiate many aspects, and continuously enhance the international influence of China’s industrial chain supply chain.

The third is to continuously stimulate the vitality of market players. To improve the resilience and safety level of the industrial chain supply chain, the market subject is the core. Promote a better combination of effective market and promising government, create a market-oriented, rule-based and international first-class business environment, boost the development confidence of market participants, enhance their expectations, give full play to the engine function and radiation-driven role of leading enterprises, promote the mutual support and coordinated development of industrial chain and supply chain, create a number of "specialized and innovative" enterprises, breed more new industries, new models and new formats, form more new growth poles and points, and create new advantages of industrial chain and supply chain.

(national academy of economic strategy researcher Zhang Deyong)

(Central Radio and Television General Station CCTV Network)

Notice on printing and distributing the Interim Measures for the administration of competitive consultation procurement methods in government procurement

Caiku [2014] No.214

Relevant departments of the CPC Central Committee, ministries and commissions of the State Council, directly affiliated institutions, General Office of the National People’s Congress Standing Committee (NPCSC), General Office of Chinese People’s Political Consultative Conference, High Court, Supreme People’s Procuratorate, relevant people’s organizations, finance departments (bureaus) of all provinces, autonomous regions, municipalities directly under the Central Government and cities with separate plans, Finance Bureau of Xinjiang Production and Construction Corps, and centralized procurement institutions:

　　In order to deepen the reform of the government procurement system, adapt to the needs of promoting the government to purchase services and promoting the cooperation between government and social capital (PPP), according to the Government Procurement Law of People’s Republic of China (PRC) and relevant laws and regulations, the Ministry of Finance has formulated the Interim Measures for the Administration of Competitive Consultation in Government Procurement. It is issued to you, please follow it.

　　Annex: Interim Measures for the Administration of Competitive Consultation Procurement Mode of Government Procurement

the Ministry of Finance

　　December 31, 2014

　　attachment

　　Interim Measures for the Administration of Competitive Consultation Procurement Methods of Government Procurement

　　Chapter I General Provisions

　　Article 1 These Measures are formulated in accordance with Item 6, Paragraph 1, Article 26 of the Government Procurement Law of People’s Republic of China (PRC) (hereinafter referred to as the Government Procurement Law) for the purpose of regulating government procurement behavior and safeguarding national interests, social public interests and the legitimate rights and interests of parties involved in government procurement.

　　Article 2 The term "competitive negotiation procurement mode" as mentioned in these Measures means that the purchaser and the government procurement agency negotiate with qualified suppliers on the procurement of goods, projects and services through the establishment of a competitive consultation group (hereinafter referred to as the consultation group), and the suppliers submit response documents and quotations according to the requirements of the consultation documents, and the purchaser determines the procurement mode of the clinched supplier from the list of candidate suppliers proposed after the review of the consultation group.

　　Article 3 Projects that meet the following conditions may be purchased through competitive negotiation:

　　(1) Services purchased by the government;

　　(two) the technology is complex or special, and it is impossible to determine the detailed specifications or specific requirements;

　　(3) The total price cannot be calculated in advance because the time and quantity of art procurement, patents, proprietary technology or services cannot be determined in advance;

　　(four) scientific research projects with insufficient market competition, as well as scientific and technological achievements transformation projects that need support;

　　(five) in accordance with the bidding law and its implementing regulations, the construction projects other than the construction projects that must be tendered.

　　Chapter II Consultation Procedures

　　Article 4 Where the procurement of goods and services that meet the standard of open tender amount intends to adopt the competitive negotiation procurement method, the purchaser shall, before the start of procurement activities, apply to the financial department of the people’s government at or above the municipal or autonomous prefecture level for approval according to law after reporting to the competent budget unit for approval.

　　Article 5 Purchasers and procurement agencies shall organize competitive consultations in accordance with the provisions of the Government Procurement Law and these Measures, and take necessary measures to ensure that the consultations are conducted in strict confidentiality.

　　No unit or individual may illegally interfere with or influence the negotiation process and results.

　　Article 6 A purchaser and a procurement agency shall invite at least three suppliers who meet the corresponding qualifications to participate in competitive negotiation and procurement activities by issuing an announcement, randomly selecting from the supplier library established by the financial department at or above the provincial level, or recommending in writing by the purchaser and the evaluation experts respectively.

　　Suppliers who meet the requirements stipulated in the first paragraph of Article 22 of the Government Procurement Law may join the supplier library before the procurement activities begin. The financial department shall not charge any fees for the supplier’s application for warehousing, and shall not use the supplier’s library to block the region and industry.

　　If the supplier is selected by the written recommendation of the purchaser and the evaluation experts, the purchaser and the evaluation experts shall issue their own written recommendations. The proportion of suppliers recommended by the purchaser shall not be higher than 50% of the total number of recommended suppliers.

　　Article 7 Where a supplier is invited by announcement, the purchaser and the procurement agency shall issue a competitive consultation announcement in the government procurement information release media designated by the financial department of the people’s government at or above the provincial level. The announcement of competitive consultation shall include the following main contents:

　　(a) the name, location and contact method of the purchaser and the procurement agency;

　　(two) the name, quantity, brief specification description or basic introduction of the procurement project;

　　(three) the budget of the procurement project;

　　(4) Qualifications of suppliers;

　　(five) the time, place and method of obtaining the consultation documents and the price of the consultation documents;

　　(6) The deadline, opening time and place for submitting the response documents;

　　(seven) the name and telephone number of the contact person of the procurement project.

　　Article 8 Competitive consultation documents (hereinafter referred to as consultation documents) shall be formulated according to the characteristics of the procurement project and the actual needs of the purchaser, and shall be approved by the purchaser in writing. The purchaser shall take meeting the actual demand as the principle, and shall not raise the procurement standards such as budget and asset allocation without authorization.

　　Consultation documents shall not require or indicate the name of suppliers or the brand of specific goods, and shall not contain conditions such as technology and services directed to specific suppliers.

　　Article 9 The consultation documents shall include supplier qualification conditions, procurement invitation, procurement method, procurement budget, procurement demand, government procurement policy requirements, evaluation procedures, evaluation methods, evaluation criteria, price composition or quotation requirements, preparation requirements of response documents, the amount and form of deposit payment, the situation that the deposit will not be returned, the contents that may be substantially changed during the consultation, the deadline for submission of response documents, the opening time and place, and the terms of the draft contract, etc.

　　Article 10 It shall not be less than 10 days from the date when the consultation document is issued to the deadline when the supplier submits the first response document.

　　The selling price of consultation documents shall be determined in accordance with the principle of making up the production cost of consultation documents, and shall not be for profit, and shall not be based on the project budget. The sale period of the consultation documents shall not be less than 5 working days from the date of commencement.

　　Before the deadline for submitting the first response document, the purchaser, the procurement agency or the consultation group may make necessary clarifications or amendments to the issued consultation document, and the contents of the clarifications or amendments shall be regarded as an integral part of the consultation document. If the clarification or modification may affect the preparation of the response document, the purchaser and the procurement agency shall notify all suppliers who have obtained the consultation document in writing at least 5 days before the deadline for submitting the first response document; If it is less than 5 days, the purchaser and the procurement agency shall postpone the deadline for submitting the first response document.

　　Article 11 A supplier shall prepare a response document according to the requirements of the consultation document, and bear legal responsibility for the authenticity and legality of the response document submitted by it.

　　Article 12 The purchaser and the procurement agency may require the supplier to pay the negotiation deposit before the deadline for submitting the response documents. The negotiation deposit shall be paid in non-cash forms such as checks, drafts, promissory notes or letters of guarantee issued by financial institutions and guarantee institutions. The amount of negotiation deposit shall not exceed 2% of the procurement project budget. If the supplier fails to submit the negotiation deposit according to the requirements of the negotiation documents, the response is invalid.

　　If the supplier is a consortium, one or more parties in the consortium can jointly pay the negotiation deposit, and the deposit paid by them is binding on all parties in the consortium.

　　Article 13 The supplier shall seal the response document and deliver it to the designated place before the deadline required by the consultation document. The response documents delivered after the deadline are invalid documents, and the purchaser, procurement agency or consultative group shall reject them.

　　Before the deadline for submission of response documents, the supplier may supplement, modify or withdraw the submitted response documents, and notify the purchaser and procurement agency in writing. The supplemented and modified contents shall be taken as an integral part of the response document. If the content of supplement and modification is inconsistent with the response document, the content of supplement and modification shall prevail.

　　Article 14 The consultative group shall consist of three or more representatives of the purchaser and review experts, and the number of review experts shall not be less than 2/3 of the total number of members of the consultative group. The purchaser’s representative shall not participate in the evaluation of the procurement projects of the department or the unit as an evaluation expert. Personnel of a procurement agency shall not participate in the review of procurement projects represented by this agency.

　　For government procurement projects that adopt competitive negotiation, the evaluation experts shall be randomly selected from the list of experts in relevant professions in the government procurement evaluation expert database. In accordance with the provisions of Article 3, paragraph 4 of these Measures, and in special circumstances, it is difficult to determine the appropriate evaluation experts through random methods. With the consent of the competent budget unit, the evaluation experts can be selected by themselves. For procurement projects with complex technology and strong professionalism, one legal expert shall be included in the evaluation experts.

　　Fifteenth evaluation experts shall abide by the discipline of evaluation work, and shall not disclose the evaluation situation and the business secrets learned during the evaluation.

　　In the process of evaluation, the consultative group finds that the supplier has committed illegal acts such as bribery, providing false materials or collusion, and shall report to the financial department in time.

　　Experts who have been illegally interfered in the evaluation process shall report to the finance and supervision departments in a timely manner.

　　Sixteenth members of the consultative group shall, in accordance with the principles of objectivity, impartiality and prudence, conduct independent evaluation according to the evaluation procedures, evaluation methods and evaluation standards stipulated in the consultation documents. The response documents that do not substantially respond to the consultation documents shall be treated as invalid responses, and the consultation team shall inform the suppliers that submitted the response documents.

　　If the contents of the consultation documents violate the relevant mandatory provisions of the state, the consultation group shall stop the review and explain the situation to the purchaser or procurement agency.

　　Seventeenth buyers, procurement agencies shall not make biased and misleading explanations or explanations to the evaluation experts in the consultative group.

　　The purchaser and procurement agency may, depending on the specific situation of the procurement project, organize the supplier to conduct on-site inspection or hold a question-and-answer meeting before the consultation, but shall not organize the on-site inspection and question-and-answer meeting with only one supplier separately or separately.

　　Article 18 When reviewing the validity, completeness and response degree of the response documents, the consultative group may require the suppliers to make necessary clarifications, explanations or corrections to the contents in the response documents that are ambiguous in meaning, inconsistent in the expression of similar problems, or have obvious errors in writing and calculation. The supplier’s clarification, explanation or correction shall not go beyond the scope of the response document or change the substantive content of the response document.

　　The response documents required by the consultative group for suppliers to clarify, explain or correct shall be made in writing. The clarification, explanation or correction of the supplier shall be signed or stamped with the official seal by the legal representative or his authorized representative. Signed by an authorized representative, a power of attorney from the legal representative shall be attached. If the supplier is a natural person, it shall be signed by himself and attached with identification certificate.

　　Article 19 All members of the consultative group shall focus on separate consultations with a single supplier, and give all suppliers participating in the consultations equal consultation opportunities.

　　Article 20 During the consultation, the consultative group may substantially change the technical and service requirements in the procurement requirements and the terms of the draft contract according to the consultation documents and the consultation situation, but shall not change other contents in the consultation documents. The content of substantive changes shall be confirmed by the purchaser’s representative.

　　The substantive changes made to the consultation document are an effective part of the consultation document, and the consultation team shall notify all the suppliers participating in the consultation in writing in time.

　　The supplier shall resubmit the response document according to the changes of the consultation document and the requirements of the consultation group, and sign or affix the official seal by its legal representative or authorized representative. Signed by an authorized representative, a power of attorney from the legal representative shall be attached. If the supplier is a natural person, it shall be signed by himself and attached with identification certificate.

　　Article 21 If the consultation document can specify the technical and service requirements of the subject matter of the procurement in detail, after the negotiation, the consultation group shall require all the suppliers who have substantially responded to submit the final quotation within the specified time, and the number of suppliers who have submitted the final quotation shall not be less than three.

　　If the technical and service requirements of the procurement target cannot be specified in detail in the consultation document, and the final design scheme or solution needs to be provided by the supplier after consultation, after the consultation, the consultation team shall vote to recommend the design schemes or solutions of more than three suppliers according to the principle that the minority is subordinate to the majority, and ask them to submit the final quotation within the specified time.

　　The final quotation is an effective part of the supplier’s response document. In case of meeting Item 4 of Article 3 of these Measures, there may be two suppliers who submit the final quotation.

　　Twenty-second suppliers who have submitted response documents may withdraw from the negotiation according to the negotiation situation before submitting the final quotation. The purchaser and the procurement agency shall refund the consultation deposit of the supplier who has withdrawn from the consultation.

　　Article 23 After the final purchase demand and the supplier who submitted the final quotation are determined through consultation, the consultation team will comprehensively score the response documents and the final quotation of the supplier who submitted the final quotation by using the comprehensive scoring method.

　　Comprehensive scoring method refers to the evaluation method that the response documents meet all the substantive requirements of the consultation documents and the supplier with the highest score is the candidate supplier for the transaction according to the quantitative indicators of the evaluation factors.

　　Twenty-fourth comprehensive evaluation criteria in the score setting should be corresponding to the quantitative indicators of evaluation factors. The evaluation criteria not specified in the consultation document shall not be used as the basis for evaluation.

　　During the review, each member of the consultative group shall independently evaluate and score each effective response document, and then summarize the scores of each scoring factor of each supplier.

　　According to the comprehensive scoring method, the price score of goods accounts for 30% to 60% of the total score, and the price score of services accounts for 10% to 30% of the total score. If there are different procurement objects in the procurement project, the procurement object with the highest proportion of project funds shall determine its project attributes. In line with the provisions of the third paragraph of Article 3 of these Measures and the implementation of unified price standards, the price of the project is not listed as a scoring factor. There are special circumstances that need to set the price distribution weight outside the above-mentioned provisions, which shall be approved by the financial department of the people’s government at the corresponding level.

　　The price score in the comprehensive scoring method is calculated by the low price priority method, that is, the price of the supplier who meets the requirements of the negotiation documents and finally offers the lowest price is the negotiation benchmark price, and its price score is full marks. The prices of other suppliers are calculated in accordance with the following formula:

　　Negotiation quotation score = (negotiation benchmark price/final negotiation quotation) × price weight ×100

　　In the process of project review, the highest and lowest quotations in the final quotation shall not be removed.

　　Article 25 The consultative group shall, according to the comprehensive scores, recommend more than three candidate suppliers for the transaction in the order of the evaluation scores from high to low, and prepare the evaluation report. In accordance with the third paragraph of article twenty-first of these measures, two candidate suppliers can be recommended. If the evaluation scores are the same, it shall be recommended according to the order of the final quotation from low to high. If the evaluation score is the same and the final quotation is the same, it shall be recommended in the order of technical indicators.

　　Article 26 The review report shall include the following main contents:

　　(a) the specific ways and relevant information of inviting suppliers to participate in procurement activities;

　　(two) the date and place of opening the response document;

　　(3) A list of suppliers who have obtained the consultation documents and a list of members of the consultation group;

　　(4) Records and explanations of the review, including the qualification review of suppliers, the review of suppliers’ response documents, consultations, quotations, etc.;

　　(5) The ranking list of the proposed candidate suppliers for the transaction and the reasons.

　　Twenty-seventh review report shall be signed by all the members of the consultative group. If the members of the consultative group disagree with the review report, the consultative group will recommend the candidate suppliers for the transaction according to the principle that the minority is subordinate to the majority, and the procurement procedure will continue. Members of the consultative group who have objections to the review report shall sign different opinions on the report and explain the reasons, and the consultative group shall record the relevant information in writing. If the members of the consultative group refuse to sign the report and do not explain their different opinions and reasons in writing, they shall be deemed to have agreed to review the report.

　　Twenty-eighth procurement agencies shall, within 2 working days after the end of the review, send the review report to the purchaser for confirmation.

　　The purchaser shall, within 5 working days after receiving the evaluation report, determine the transaction supplier from the candidate suppliers proposed in the evaluation report according to the principle of ranking from high to low, or authorize the consultation group to directly determine the transaction supplier in writing. If the purchaser fails to determine the supplier of the transaction within the time limit and does not raise any objection, it shall be deemed that the supplier ranked first in the evaluation report is determined as the supplier of the transaction.

　　Article 29 The purchaser or procurement agency shall, within 2 working days after the supplier is confirmed, announce the transaction result on the government procurement information release media designated by the financial department at or above the provincial level, and issue a transaction notice to the supplier at the same time, and announce the negotiation documents together with the transaction result. The announcement of the transaction result shall include the following contents:

　　(a) the name, address and contact information of the purchaser and the procurement agency;

　　(2) Project name and project number;

　　(three) the name, address and transaction amount of the supplier;

　　(four) the name, specifications, quantity, unit price and service requirements of the main transaction targets;

　　(5) List of members of the Consultative Group.

　　If a supplier is recommended in writing to participate in procurement activities, the recommendation opinions of the purchaser and the evaluation experts shall also be announced.

　　Article 30 The purchaser and the supplier shall, within 30 days from the date of issuing the notice of transaction, sign the government procurement contract according to the contract text determined in the consultation document, as well as the procurement subject matter, specifications and models, purchase amount, purchase quantity, technology and service requirements.

　　The purchaser shall not put forward any requirements beyond the negotiation documents to the supplier as a condition for signing the contract, and shall not conclude an agreement with the supplier that deviates from the contract text determined in the negotiation documents and the substantive contents such as the procurement target, specifications, purchase amount, purchase quantity, technology and service requirements.

　　Article 31 The purchaser or procurement agency shall return the negotiation deposit of the supplier in time after the procurement activities, except that it cannot be returned in time due to the supplier’s own reasons. The negotiation deposit of unsuccessful suppliers shall be returned within 5 working days after the transaction notice is issued, and the negotiation deposit of successful suppliers shall be returned within 5 working days after the signing of the procurement contract.

　　In any of the following circumstances, the negotiation deposit will not be refunded:

　　(1) The supplier withdraws the response documents after the deadline for submitting the response documents;

　　(2) The supplier provides false materials in the response document;

　　(3) The supplier fails to sign a contract with the purchaser, except for cases recognized by force majeure or negotiation documents;

　　(four) suppliers and purchasers, other suppliers or procurement agencies in bad faith;

　　(5) Other circumstances stipulated in the consultation document.

　　Article 32 The purchaser or procurement agency shall not organize re-evaluation for any reason, except that the qualification inspection finds errors, the scores are calculated incorrectly, the sub-items are beyond the scope of scoring standards, the objective scores are inconsistent, and the scores are unanimously determined by the consultation group to be abnormally high or abnormally low. If the purchaser or procurement agency finds that the consultative group has not conducted the review according to the review criteria stipulated in the consultation document, it shall re-launch the procurement activities and report to the financial department at the same level in writing.

　　The purchaser or procurement agency shall not change the evaluation results by testing samples or inspecting suppliers.

　　Article 33 Where a supplier refuses to sign a government procurement contract, the purchaser may determine other suppliers as the supplier and sign a government procurement contract according to the principle stipulated in the second paragraph of Article 28 of these Measures, or may resume procurement activities. The supplier who refuses to sign the government procurement contract shall not participate in the procurement activities of the project.

　　Article 34 Under any of the following circumstances, the purchaser or procurement agency shall terminate the competitive negotiation procurement activities, issue a project termination announcement and explain the reasons, and resume the procurement activities:

　　(a) due to changes in circumstances, it no longer meets the requirements of the application of competitive negotiation procurement methods;

　　(two) there are violations of laws and regulations that affect the procurement justice;

　　(3) Except for the circumstances specified in the third paragraph of Article 21 of these Measures, there are less than three suppliers who meet the requirements in the procurement process or whose quotations do not exceed the procurement budget.

　　Article 35 If the procurement task is cancelled due to major changes in the procurement activities, the purchaser or procurement agency shall terminate the procurement activities, notify all suppliers participating in the procurement activities, and report the project implementation and the reasons for canceling the procurement task to the financial department at the same level.

　　Chapter III Supplementary Provisions

　　Article 36 If there are other provisions in the relevant legal system on the competitive negotiation and procurement of government and social capital cooperation projects, those provisions shall prevail.

　　Thirty-seventh the term "competent budget unit" as mentioned in these Measures refers to the state organs, institutions and organizations responsible for compiling departmental budgets and reporting budgets to the financial departments at the same level.

　　Article 38 These Measures shall come into force as of the date of promulgation.

Wen | Different View Finance

In the field of long video, three video platforms, iQiyi, Youku and Tencent Video, have formed a "three-legged" trend. Three platform opportunities can lead the development direction of the long video industry.

On February 28th, Beijing time, iQiyi (NASDAQ: IQ) announced the unaudited financial report for the fourth quarter and the whole year as of December 31st, 2019. The financial report shows that in the fourth quarter of 2019, iQiyi’s revenue was 7.5 billion yuan and its net loss was 2.5 billion yuan. Both revenue and net loss were better than expected.

Although iQiyi, Youku and Tencent Video are backed by BAT, they still lose money and continue to burn money. The profit seems to be in the foreseeable future. Judging from the latest financial report released by iQiyi, the loss is narrowing. Is this a positive signal?

Why is the long video platform difficult to make a profit from the iQiyi financial report?

According to the financial report, Iqiyi’s Q4 revenue in 2019 was 7.497 billion yuan, up 6.7% from 7.027 billion yuan in the same period of last year, up only 1.4% from 7.397 billion yuan in the previous quarter.

(Source: Financial Report)

As can be seen from the above figure, although iQiyi’s revenue maintained growth, the year-on-year growth rate continued to decline. Iqiyi’s income mainly consists of membership services, online advertising services, content distribution and other income.

In the fourth quarter, Iqiyi’s membership income was 3.861 billion yuan, up 20.6% from 3.201 billion yuan in the same period of last year, up 3.9% from 3.717 billion yuan in the third quarter. In the fourth quarter, membership service revenue accounted for 51.5%, making it the largest source of income for iQiyi. Iqiyi said that the revenue growth was mainly due to the high-quality content and diversified operations, which promoted the growth of the number of subscribers.

Gong Yu, founder, director and CEO of Aiqiyi, said that the revenue of Aiqiyi’s membership business increased by 36% in 2019, and the number of subscribed members reached 107 million. Looking forward to the next decade, the upcoming continuous innovation of 5G commercial and artificial intelligence technologies will bring great opportunities to Aiqiyi. As users in China are more and more willing to pay for high-quality content and use convenient payment methods, they will jointly bring great growth potential to the iQiyi business.

According to the financial report, as of the end of the fourth quarter, the number of subscribed members of iQiyi reached 107 million, and the number of subscribed members increased by 22% year-on-year. On the whole, the growth of subscription members is also slowing down, and with the decline of demographic dividend, membership growth seems to have peaked.

(Source: Financial Report)

Online advertising revenue was 1.883 billion yuan, down 14.6% from 2.204 billion yuan in the same period of last year and down 8.9% from 2.067 billion yuan in the third quarter. In the fourth quarter, online advertising revenue accounted for 25.1%, and the contribution of online advertising revenue continued to decline. Iqiyi said that macroeconomic challenges have led to a decline in online advertising revenue. Yiguan Finance believes that the decline in online advertising revenue is also related to the rapid development of short video platforms. With the rise and rapid development of short video platforms such as Aauto Quicker, Tik Tok and bilibili, users’ attention and advertisers’ budget have shifted, and the advertising business of long video network has been robbed of "share".

Content distribution revenue was 878 million yuan, a year-on-year increase of 68%. Content distribution income mainly comes from broadcasting authorized content. In 2019, hit dramas, such as Little Joy, Dear, Love, and Joy of Life, were distributed by iQiyi. From the perspective of revenue growth, the distribution of these hit dramas has achieved good results.

In the fourth quarter, the income from other businesses of iQiyi was 874 million yuan, down 21% year-on-year. In 2019, the annual revenue was 3.7 billion yuan, a year-on-year increase of 30%. This is mainly due to the growth of many vertical businesses, especially the strong growth of game business after the acquisition of Tianxiang Mutual Entertainment.

Thanks to the reduction of content cost, iQiyi’s Q4 net loss in 2019 was 2.49 billion yuan, narrowing by 28% year-on-year and 32.6% quarter-on-quarter. However, in 2019, iQiyi lost 10.3 billion yuan for the whole year, still showing an expanding trend year-on-year.

According to the financial report, in Q4 of 2019, the operating cost of iQiyi was 7.914 billion yuan, and the content cost was 5.7 billion yuan, accounting for 72% of the operating cost. Content cost includes copyright purchase cost and content production cost.

Gong Yu, founder, director and CEO of iQiyi, mentioned in the earnings conference call that the content cost in 2019 only increased by 6% because of the continuous optimization of the content structure. The financial report shows that in 2019, the content cost of iQiyi was 22.2 billion yuan.

As can be seen from the balance sheet of iQiyi, the content assets of iQiyi include current assets-net value of copyright content, non-current assets-net value of copyright content, and non-current assets-net value of self-made content.

The financial report shows that as of December 31, 2019, iQiyi’s self-made content assets were 4.355 billion yuan, an increase of 16.6% compared with 3.736 billion yuan in the same period of last year; At the end of the period, the authorized content assets totaled 7.51 billion yuan, down 3.7% year-on-year.

From the changes of self-made content assets and authorized content assets, iQiyi achieves structural optimization by increasing the proportion of self-made content and decreasing the proportion of authorized content.

Gong Yu said at the conference call that film and television plays are still the main driving force for members to add value. At present, the hit dramas on the platform of iQiyi, such as Joy of Life and Dear, Love, all belong to copyrighted works.

Self-made video content, which will involve IP copyright purchase of film and television dramas, actor pay, shooting and other production costs, which are all important items of cost expenditure. The self-made variety "Qi Pa Shuo" has continued for six levels, and the topic heat has remained unchanged. "Sword Dynasty", starring Li Xian, a streaming star, is popular in Iqiyi. Although the limitation of star pay and the rising trend of drama prices slow down, the cost of purchasing copyright and the cost of self-made drama and variety shows decrease, it still cannot reverse the loss of video platforms.

In the case of membership growth meeting the ceiling, video websites began to change their thinking and tap the value of membership. If video websites want to turn losses, they need to constantly try new business models.

In terms of member value-added services, the charging mode of "member-on-demand in advance" launched by the video platform was criticized by the whole network and was questioned as "ugly", but it did not stop the determination of video websites to implement the charging mode of "member-on-demand in advance", which will become a normal broadcasting mode in the future.

Gong Yu thinks that although there are relatively few dramas adopting this mode at present, it accounts for a small proportion of the total revenue, but this mode is successful. "In the future, we will take this mode as a normal way of broadcasting. At present, the impact of advanced on-demand on the average revenue per user (ARPU) in the fourth quarter of 2019 and the first quarter of 2020 is not great, but it will be an important way to improve ARPU in the future. "

Iqiyi is constantly changing in the form of advertisements, such as patch advertisements and original small theater advertisements for online dramas. Iqiyi is also constantly trying to make use of advertising resources. Although Iqiyi members have purchased VIP members, they still have to watch advertisements. For example, in a 45-minute episode, all kinds of advertisements are inserted in the title, preview, film and ending, and even members are not spared. Some members can close it manually, while others can’t close it by force.

Iqiyi also said that the membership fee has increased. With the development of video websites for many years, people in China have a certain understanding of the paid membership model, but the acceptance of the paid membership model in China is not so high. In the long-term competition, video websites attract paying members through promotion, although it can boost revenue growth, but it is difficult to achieve profitability. Under the situation of tripartite confrontation, if only one party announces the price increase, it is likely to cause the loss of users.

Video websites are still content-oriented. Yiguan Finance has conducted a small-scale survey. Most paid members of video websites said that a video website member can almost meet their own needs for watching movies/dramas. Which platform can meet your own viewing needs, you will choose which platform, and you will not love a certain platform alone. There are also some users who have registered a number of platform members, but they will not buy annual members, but will only choose monthly membership when chasing a favorite film and television drama.

From this point of view, the loyalty of video platform users remains to be assessed. Whether the video website has enough rich content such as TV dramas and variety shows is the key to retain users. After all, users pay for high-quality content, and the continuous output of high-quality content is the key to the continuous growth and retention of paying users on the platform.

In addition, some insiders told Yiguan Finance that there is another factor in the loss of video websites, that is, the pressure on servers and bandwidth. The video platform should ensure that hundreds of thousands or even millions of people can watch online at the same time, and sometimes upload data traffic such as barrage. These fixed expenses are not small.

With the sudden outbreak of the COVID-19 epidemic, everyone was forced to stay at home and play drama. As a result, when I wanted to meet you was updated on February 26th, iQiyi collapsed, and "iQiyi collapsed" was returned to Weibo for hot search. From the technical principle, there are two reasons for the server crash, one is that the server content is tight, and the other is that the service design is flawed. It seems that Ali, JD.COM and others built their own cloud computing data centers for a reason.

In the layout, short videos, long videos and short videos erode each other and fight hand in hand?

Typical Internet users will allocate their online entertainment time to many different fields, including video (Youaiteng’s three long video websites; Tik Tok, Aauto Quicker and other short video sites) game videos (Tiger Tooth, bilibili, Betta Fish, etc.) and news push platforms. With the disappearance of traffic bonus, the peak of membership and the continuous loss, iQiyi needs new stories to enhance its commercial imagination. With the rapid rise of short videos, Iqiyi is constantly trying to seek new breakthroughs.

In fact, iQiyi has launched a variety of short video products, such as gingerbread, whale eating, natto, Jinshi and many videos. Although it failed to attract enough attention, it never gave up. Currently in the "Small Video" entrance of the top column of iQiyi app.

According to Tech Planet, iQiyi recently launched a short video featuring short videos of young trends. Iqiyi launched the "Shake Short Video" this time, on the one hand, it is an expansion and attempt of its own short video classification, on the other hand, it is to seize the popularity of 5G, constantly innovate, accelerate trial and error, and strive to create an explosive short video APP.

For the layout competition in the field of short video, at the conference call of Iqiyi’s 2019 Q4 and annual financial report, Gong Yu, the founder and CEO of Iqiyi, announced that he planned to launch a YouTube mode App called "On Time", and said that Ge Hong, who had rich technical and management experience in companies such as Facebook and Airbnb, would fully lead the business. This seems to show the determination of short videos in the layout of iQiyi.

It is reported that there will be two main categories of "on-demand" video content. The first category is PUGC content, which is mainly uploaded by MCN, individuals and professional organizations. In addition, the long video content of iQiyi will also be played on-demand, thus forming a strategic synergy of "long video+short video".

The content production methods of short videos are mainly PGC (professional production content) and UGC (user-produced content), which are mainly realized by advertising. The long video is either self-made or needs to buy copyright, and the realization methods are mainly user payment and advertising.

In the field of short and medium videos, iQiyi will face the competition from headline department, bilibili and Tik Tok.

Headline has a huge user base and a high daily activity rate, which lays the foundation for the commercial realization of long video. Headlines rely on its good recommendation algorithm to analyze and summarize users’ video preferences and playing habits through big data, and apply them to headline-made videos. They can even customize headline users’ exclusive homemade dramas and homemade variety shows according to the results of big data analysis and user preferences.

Compared with short video platforms, the advantages of long video platforms such as Youaiteng come from the copyright and IP resources of a large number of content creators. Youaiteng takes the lead in the segmentation field in the short video industry through its own areas of expertise. Strict supervision has, to some extent, "forced" the short video head platform to enhance the awareness of copyright, continuously expand the content map, and cultivate and expand the long video user base.

With the sudden outbreak of the COVID-19 epidemic, all the films for the Spring Festival in 2020 were withdrawn. On January 24th, Lost in Russia, directed by Xú Zhēng, announced that he would cooperate with ByteDance’s platform, and the "Headline System" short video platform (Tik Tok/Watermelon/Volcano) was broadcasted independently for free, which aroused the attention and heated discussion in the industry. Many people think that this is not only a symbol of headlines entering the long video and film industry.

With the expansion of users, long and short video platforms have already eroded each other. Short video platforms pay more and more attention to original content, and the competition for original content between long and short video platforms will become more and more fierce.

　　On November 12th, the "Most Beautiful Books" in 2018 was announced. Twenty-five books from 20 publishing houses won the title of "Most Beautiful Books" this year, and they will represent China in the "Most Beautiful Books in the World" in 2019.

　　This year’s "China’s Most Beautiful Books" contest began in June this year, and a total of 541 volumes of 326 participating books were received. After two rounds of voting by all the judges, 25 "most beautiful books" of this year were produced on November 10th.

　　Founded in 2003, "The Most Beautiful Book" is an annual book design selection activity sponsored by Shanghai Press and Publication Bureau. For more than ten years, the "Most Beautiful Books" jury was entrusted by the German Book Art Foundation, the organizer of "The Most Beautiful Books in the World" in Leipzig, Germany, to invite top book designers at home and abroad to serve as judges, select and recommend the "Most Beautiful Books" from China in that year and send them to Leipzig, Germany to participate in the selection of "The Most Beautiful Books in the World" in the next year. Over the past decade, 15 batches of 321 kinds of "the most beautiful books" from China have appeared in Leipzig, Germany, and 19 kinds have won the award of "the most beautiful books in the world", including 2 gold medals.

　　For more than ten years, the evaluation of "The Most Beautiful Book" has always paid attention to the integrity of book design, the perfect combination of book content and form, the improvement of book function by book design, the harmony and unity of design style and suitable feel, and the application of technical means as an important element of design. After more than ten years of advocacy and accumulation, the concept of "the most beautiful book" has been increasingly accepted by the publishing and design circles in China.

　　Invited by the "Most Beautiful Books" jury, Japanese designer Mr. Song Tian Masamatsuda, German designer Ms. Konstanze Berner, Beijing, China designers Mr. Liu Xiaoxiang and Mr. Zhang Zhiwei, Guangdong, China designer Mr. Hong Wei and Taiwan, China designer Mr. Huang Yongsong served as the special judges of this year’s "Most Beautiful Books".

　　Attachment: Winners and comments of "The Most Beautiful Book" in 2018

　　Jiangsu Fenghuang Art Publishing House

　　Comments: The elegant gray tone of the book and the texture-rich paper used are very harmonious with the style of the ceramist’s works. The colorless and concave title needs readers to look carefully to form an introverted style. The concave-convex feeling of the seal reminds people of the production process of pottery, and also makes readers have expectations and reading desires for the content. The content of the book is mainly pictures, and the blank layout controls the rhythm of reading, and the priorities are clear, which sets off the author’s ceramic works.

　　The field of history

　　China Building Industry Press

　　Square books indicate many possibilities of space design on paper. Through the dialogue between architects and book designers in China, Japan and South Korea and the display of design works, the graphic designers in the space of paper reflect the control, understanding and design process of the "field" in architecture and paper, and the gap between the characters in typesetting is wide, or vertically or horizontally, suddenly large and small, and obliquely shooting at 45 degrees, which reflects different creative ideas, spatial awareness and layout logic of different styles. The paper material is soft, and the text content and architectural design concept are interlaced in the cube formed by thickness. The Chinese, English, Japanese and Korean characters have various typesetting forms.

　　Beijing Joint Publishing Company

　　This book uses a wooden box, which looks like an object. Open the box, the color matching of books is very chic, novel and pleasing to the eye. There are books and books, which is the popular way at present. The drawings in the book are beautifully designed, made of special paper, and of moderate size. It is commendable that the designer uses red for the annotations in the book, which is elegant with the main text.

　　Huichuang Youth: A Collection of Digital Media Art and Animation Works

　　Higher education press

　　The colors used in book design are very modern, and with abstract geometric figures, they have a strong visual impact and are full of youth. Every part of the book is combined with double contrasting colors, which is easy to identify at the incision of the book and convenient for readers to read and retrieve. Books are small and thick, with moderate feel and suitable for reading.

　　Shark

　　Literature and art development publishing house

　　Hand-made cover paper presents water ripples in line with the theme of the book, and the concave and convex texture increases the simplicity of the book. Concise text information is dotted on the spine of the book, which is convenient to find from the bookcase. The text uses simple gray-blue spot colors and the most restrained design elements to form an elegant and rhythmic layout. The calm and elegant overall style brings readers into the mysterious ocean world.

　　Spring blossoms facing the sea

　　Jiangsu Fenghuang literature and art publishing house

　　The uneven handwriting on the cover and the paper full of texture reflect the collision between tradition and modernity. The spine binding technique is simple and practical, and the plain cotton thread conforms to the tonality of this book. Text papers with different colors and textures distinguish the contents of books: Haizi’s poems are orange, representing the sun and the earth. Velco’s paintings are white, which represents pallor and depression. When two people meet, they sink into the soil (earth color). The incision is bound by riding nail which is cut first and then folded, which is unique.

　　Chongqing publishing house

　　Record the process of facial sketch comprehensively. The image adopts mirror image effect, and the subject is reflected from multiple angles by montage, which increases the reading pleasure. The package has visual coherence.

　　Xiangna Gallery

　　Shanghai People’s Fine Arts Publishing House

　　The overall shape of the book is slender. At first glance, it feels like a box with a sense of the future. The ratio of length to width is very comfortable, and the sense of weight of the book makes readers not surprised. The white cover is dotted with black numbers, which clearly conveys the history of the gallery. The soft paper in the text is different from the materials in the previous album, which increases the comfort of browsing. There is a huge amount of information, but the layout is orderly, the rhythm is moderate, and the overall design style is simple and quiet.

　　A brief history of the development of camellia bouquet in "micro-view"

　　China Building Industry Press

　　This book is a science and technology book. The cover is die-cut and the light pink tone is reminiscent of petals. The pink color that runs through the cover and text of the book is matched with the rhythmic layout design, and the two colored ribbons that are the finishing touch echo the two bright yellow pages in the middle of the inner page, embellishing the yellow of the camellia stamens. This design wins more with less, bringing readers into a world of camellia. The design of charts in the book not only extends the readability of information, but also enriches the formal language of design.

　　Commercial press

　　There are traces of birds everywhere. Two lines run through the text to represent the flight trajectory of birds and also represent the versions of the works of two translators. This design is quite poetic, light in material, and it fits the image of birds without showing emotion.

　　Beiyue literature and art publishing house

　　This is a set of low-cost books suitable for reading. Designers strive to be simple and clear in the design and use of paper. The concave pattern on the cover presents different scenery and lines in the author’s hometown, reflecting visual symbols such as water, rice fields, houses and wheat waves. The black text on the cover is arranged up and down, and the design is unique. Looking through the contents of the book, the version is designed with a large margin. A line does not exceed 30 words, and the number of lines on a page is controlled within 24 lines, which is beneficial to reading. The judges appreciated the designer’s attempt at this low-cost book design.

　　Shandong friendship publishing house

　　This book helps the blind to perceive the characters smoothly and read their contents by touching the source and development changes of Chinese characters and connecting with the cultural connotation behind the words. The book cover is designed in yellow and black, which looks heavy but actually light. Braille fonts on the inner page have a strong sense of touch and reflect the evolution process of Braille fonts. At the same time, in order to be suitable for ordinary readers to read, the text is specially matched with Braille, and the text can also be touched. The overall design of this book is concise and clear, and the visual effect is outstanding.

　　Jiangsu Fenghuang Art Publishing House

　　Color structure and word processing seem to be on the cloud, and the cover incision is mixed and exquisite. It would be better if it were lighter.

　　Jiangsu Fenghuang Art Publishing House

　　The perfect unity of design and content is very rare for the more difficult chronicle design. This design skillfully outlines the word "Gao" with thread fitting, adding a literary color. The text takes time as the context, and the layout is rigorous, leaving blank and ethereal, and the image of China is consistent with the cause of Gao Ershi, the protagonist of this book. The choice of paper is exquisite and light, and the signature position of the protagonist on the letter sleeve is clever and quiet. Taking the protagonist’s calligraphy as the book coat, the design is just right.

　　Shaanxi normal university publishing head office

　　This book is divided into two volumes, the main volume introduces a wide range of businesses in the market; The design of the supplement is also remarkable. It shows people who are engaged in the industry in the form of cartoons, and the businesses that people are engaged in are represented by folding clothes. After folding, the front is a picture, and the back is a record of these people in the market and their languages, which is quite smoky of market life. China in the street is also the China of mankind.

　　Jiangsu phoenix education publishing house

　　The design shows the true feelings everywhere, and the rough paper wrapped in snacks in old shops is combined with rough edges, which shows the fading folk industry and has a hazy beauty. The ancient and folk binding method is adopted, and the page number is set strangely. The text in the text and the big picture are represented by different materials, which enriches the visual language. Black-and-white pictures printed on crude paper have an ancient mottled intention, which seems to show that all new industries originate from old businesses.

　　Excellent Works Collection of the 9th National Book Design Art Exhibition

　　Nanjing Publishing Media Group Nanjing Publishing House

　　The combination of book box stamping and cover blanching in this book design combines Chinese characters "book design" and English "book design". The Chinese characters are indented and English blanched, and the top of the head is black. The visual effect is novel, which reflects the innovation of China book designers in binding and controlling materials. The text design of the book is also very unique, and the text and pictures are appropriate and even. It reflects the contents of 338 outstanding works very well. Due to the vacancy of the grand prize in this exhibition, this book also makes a unique expression in design. The design and presentation of exhibits have the characteristics of great information and interest. The spaced but unevenly distributed burrs at the mouth of the book classify all kinds of award-winning works and bring the whole book to a delicate, elegant, peaceful and upright reading context. The text is made of different paper materials and beautifully printed.

　　Guangxi Normal University Press

　　This collection of images includes 66 photos of birds (similar to bird-shaped bird droppings), which are common in appearance. However, after opening it, you will find that the book is divided into three unique parts: the first part is "Images of Birds", in which all photos are black and white, true and hazy, and the designer consciously downplays the clarity of the photos and gives a detailed statement on the shooting information of the photos; The second part, "Atlas of Convenient Birds", is colored and described in words. Some pictures can be expanded on both sides with exquisite patterns. The third part is "Revealing the Secret of Convenient Birds". In order to prevent readers from feeling uncomfortable, a special seal is designed, which can only be opened to reveal the mystery and present various realistic bird droppings. The author’s mind is wide open, imagining the dirt everywhere in life as a bird, and using the evolution process of photos from black and white to color to reflect the structure of editing design in visual language is an important reason for the book to be recognized by the judges.

　　Shanghai literature and art publishing house

　　Interesting and humorous, the content and design are mixed, which vividly describes such an unbearable bad habit in daily life and shows the vitality and excellent intentions of young designers.

　　Chengdu Times Publishing House

　　The overall design not only has a strong folk flavor, but also conforms to the reading aesthetics of modern people. Authentic folk embroidery constitutes the chapters and pages of books, enriches the structure of books and brings surprises to readers. In contrast, the text layout is unpretentious and suitable for quiet reading. The cover is hand-cut fabric, which echoes the title of the book.

　　Commercial press

　　From the appearance, it is quite special, using magnet as the envelope of the book, and black as the main color. The spine of the three books is exactly the same, and the book mouth is divided into three styles: hairy, flat and uneven, which rotate between the book mouth, the head and the foot. This design feels comfortable, the photos in the book are also black, and the visual experience is relatively unified.

　　blossom press

　　The design is quite handcrafted, and the softness of the paper is perfectly matched with the rough edges without affectation, which is completely in line with the theme. The color of the paper fits the impression of Dunhuang. The spine of the book is not completely die-cut, and its shape is like a grotto hole. After it is torn off, the title of the book is revealed, which is a clever design.

　　China Youth Publishing House

　　The details have a sense of lens and substitution. The paper material and binding of the preface are all very strange, the color is like Tibetan prayer flags, and it is like the separation of the contents of the book, echoing the middle pages. Ending with a color photo, the vision is varied and not monotonous.

　　china pictorial publishing house

　　The interweaving of blue and purple constitutes the rhythm change of this two-volume sister book. The beauty of this book lies in the illustrations full of artistic sense and mystery, which strengthens the artistic conception of the poem. Comfortable small format is very suitable for this collection of poems, which makes readers relaxed and comfortable to read.

　　Shanghai People’s Fine Arts Publishing House

　　Based on the author’s 40 years’ experience in practice and research, this paper gives a new interpretation of book design concepts and a systematic statement of design methodology. This book focuses on teaching content, rich in knowledge and information, and incorporates various ideas and book-making methods designed by the East and the West. Designers devote their efforts and emotions to writing and design. Considering that this book is mainly used by ordinary students, its book design is concise and easy to understand, and there is not much craft. One aspect that deserves praise is that although the book is a simple paperback, its moderate width is suitable for students to read it in a flat way, which is very stretched. The color of this book is mainly red, supplemented by some blank space. It is very practical to have a printing typesetting series table.