Special feature of 1905 film network "Ex" is always an eternal topic. I believe that there is always a song belonging to it in many people’s song lists. Fish LeongI sang, "This moment suddenly feels so familiar/like it was being shown at the same time yesterday and today/my tone turned out to be like you/not the evidence that we loved";JJ LinSing "ex" as, "Don’t tell her/I still miss her/It’s easier to let go of hate than love. When tears block your chest/Let silence/take the place of all answers".

In the New Year’s Eve of 2017-18, a film "Ex-3: Goodbye to Ex-3" set off the market, and a film "Decent" made the story of Meng Yun (Han Geng) and Jia Lin (Kelly) a "difficult story" for many viewers. The lyrics "Breaking up should be decent/no one should say sorry/no debt/I dare to break my heart", which brings their final separation out of a new emotional point.

The story of the two people has regrets, or is unfinished, and almost everyone is looking forward to it. So what will happen next?selfEx-4: Early Marriage(hereinafter referred to as "predecessor 4") Since the official announcement, the number of people who want to see is far ahead, and it has exceeded one million on both platforms.Only after this "decent farewell" with my predecessor, the story went to "early marriage".

Before talking about "predecessor 4", we still need to understand why the "predecessor" series can last for a long time.

Looking back at the film history of China, few love movies IP have the opportunity to shoot three or more cases like the "predecessor" series. To a great extent, the popularity of the "Ex" series is due to the seemingly dramatic conflict of story lines, which can also make some viewers empathize and express their emotions.

The sense of reality under the drama comes from the fact that when director Yu-sheng Tian created this series, he took materials from life, recorded the emotional stories of friends around him, and then refined them.

As the creator grows older, the story slowly begins to enter a new link — — Marriage.Just like vice president of China Film Directors Association, famous producer, screenwriter and planner.Wang HongweiAfter the screening interview, it was said that "Previous 4" would be different from the past three films, and it was obvious that director Yu-sheng Tian had grown up to understand emotions.

It is true that when filming "Ex 4", director Yu-sheng Tian and starring Han Geng and Ryan all entered a new stage in their emotional life. Looking back at the lines of the past three films, Yu-sheng Tian even lamented that "I can’t write it now, which is a documentary reflection of that age".

The same is true for the audience of the "predecessor" series. After ten years, from the student days of that year, or just entering the society, most of them are now facing marriage and the "daily necessities" after marriage.

Under the eternal topic of "marriage", "Former 4" explores the more detailed key point — — Facing marriage with blind date (Meng Yun) and the "marriage cooling-off period" for couples to welcome marriage (Yu Fei) — — One of their core topics is the habit in emotion.

Meng Yunhe and Yu Fei (Ryan) are just like "two sides of one body" for habit.How many people, like Meng Yun, have had a vigorous emotional experience even if they don’t have the "supreme treasure" emotional expression. This experience has also become the key to making it difficult to cross yourself and start a new relationship. In today’s words, it is "sequela of breakup" — — Afraid of starting a new relationship, insecure about feelings, afraid of loneliness and getting along, afraid to try and touch.

In this state, many people are used to living alone, and the so-called "loneliness rating test" items on the Internet are no longer important, just as the lines in the movie say, "When you find that eating, watching movies, exercising and going to the supermarket can be done by yourself, you will gradually get used to this kind of loneliness."

Often at this time, parents will be more anxious and start the marriage promotion mode.From rejection to acceptance, young people now have their own understanding of blind date, from relatives to members who are willing to recharge their dating software — — At least for them, even if it is not for the purpose of marriage and love, it can become another new social possibility in this fast-paced life.

The description of the details in Ex-4 is extremely ingenious, which blends into feelings and is higher than reality, and skillfully handles the interpersonal relationship of contemporary young people in blind date. This subtle reality is interesting, and even echoes the "predecessor table" at the beginning of "predecessor raiders" (2014).

Of course, some people naturally expect to meet "soulmate" on blind date.Meng Yun’s blind date was not smooth until he met a lawyer, willow (Cya Liu Play) — — The opening does not have a strong purpose, but the humorous opening becomes a plus item. Getting along with each other is like entering the slow pace of student days, watching the stars. At this time, the movie offers another golden sentence, "People with single beliefs are more likely to meet soul mates, and such people treat their feelings more purely."

It’s just that compared with willow’s bravery, Meng Yun has become more embarrassed. He will write an article about "being used to being alone", but as Zi Wang (Romeo) said, "You are not used to being alone, but afraid of changing the present."

Sometimes, this change is "suffocating". Even if they are on the same frequency, a person begins to appear in life, which may change the pace of life, and the spread from point to point seems to have a lot of constraints.

This is not only Meng Yun’s mentality when facing willow, but also the problem that Yu Fei faces when getting along with Xiaodian (Mengxue Zeng).

Compared with Meng Yun’s twisted personality, Yu Fei is more straightforward in getting along with Tiny Point. A "Confession Bureau" in "Former 3" shows that this group of young people are calm and comfortable with their feelings, not binding each other, but also giving themselves space. Only when it comes to "Ex 4", when Yu Fei proposes "marriage", will he be worried that he can really enter the marriage state smoothly?

They continued all the styles in their previous relationship, carried out honesty to the end, and started the "marriage cooling-off period".

When a person starts to live in a house, it is necessary to share the whole wardrobe, even all the accommodation in the house, and there will be objects different from the decoration style, but this is the "tolerance" and "tolerance" faced by getting along. It’s just that this tolerance is a little more competitive, and both of us want to go to a better state and give each other a sense of security.

The original intention of each other is pure, just a buffer for emotional progress.This anxiety about marriage is just another emotion of young people nowadays — — Worried about divorce. Therefore, Yu Fei and Xiaodian constantly use the "confession bureau" to correct the trajectory of two people, but marriage is no more than love. At the same time, it is more like a game of "two people and three feet", acting in tandem to balance the pace of two people.

As Tong Liya said after the premiere of Ex-4, "Everyone should think about how to get into a marriage, and then how to go on well in the marriage."

So, did Meng Yun and Yu Fei give the answer at the end of the movie?It can only be said that "Ex 4" gives an emotional answer that belongs to the two of them at the moment. But at least the film cuts to the current urban youth’s attitude towards emotion, facing and even reflecting. As for what the final answer will be, it seems that it belongs to them.This is also one of the most attractive places in the "predecessor" series.

From "Previous Raiders" to "Previous 4", the development of the plot will have an ending and a conclusion, but the feelings will not.

The creative team is also keen on the observation of emotions. He did not instill these contents into the audience very boring, nor did he attempt to preach the truth. Instead, he opened them in a comedy way, but always when he was caught off guard, the tears of the audience came down.

It may just be the emotional white paper of urban youth. Every story is innovating, and emotions are close to the times, looking for resonance.

In 2014, the "Previous Raiders" made the issue of "predecessor" no longer heavy; In 2015, "Ex 2" let everyone face love seriously and feel the two-way love; In 2017, "Ex 3" left his dignity in the breakup; In 2023, "Ex 4" turned decency into a "goodbye" of Jia Lin, but left love to the habit and still had to learn to "let go".

The "Ex" series also seems to create a state of love for the audience. Laughter when in love and tears when breaking up can be experienced in an immersive way. By the time of "Previous 4", this experience had a diversified interpretation.

Everyone will also be curious, will there be a follow-up story in the "predecessor" series?

As Yu-sheng Tian said, more life experiences are needed. After all, the stories of the "Ex" series have been hidden in the reality of laughter and tears.

Transfer from: China Business Network.

Our reporter Yin Limei Tong Haihua reports from Beijing.

(601633.SH) In September this year, it sold 121,600 new cars, a year-on-year increase of 29.89%. From January to September this year, it sold a total of 864,000 new cars. On the evening of October 8, Great Wall Motor disclosed the above data.

"China Business News" reporter noted that the sales volume of Great Wall Motor in the first three quarters of 2023 "jumped three times in a row", achieving a step-by-step growth. In the first quarter, Great Wall Motor sold 220,000 vehicles; In the second quarter, the sales volume was 299,300 vehicles, an increase of 36.05% from the previous quarter; In the third quarter, the sales volume reached 344,800 vehicles, an increase of 15.22% from the previous quarter.

New energy vehicles play an increasingly important role in the annual sales of car companies. In the first three quarters of this year, Great Wall Motor sold a total of 170,300 new energy vehicles, a year-on-year increase of 75.77%; In the first, second and third quarters, the sales of new energy vehicles accounted for 12.64%, 21.86% and 22.37% respectively, showing a trend of increasing quarter by quarter. This shows that the long-term strategic achievements of Great Wall Motor have begun to appear.

Previously, Feng Mu, president of Great Wall Motor, told reporters that new energy vehicles have reached a critical juncture, and the bloodletting price war is definitely not a long-term solution. Only by persisting in long-term doctrine and making the system have the ability to make blood, can enterprises go further.

The reporter also noted that thanks to the intelligent new energy development strategy, the pace of Great Wall Motor’s overseas ecological going to sea has accelerated, and at the same time, high-end models have continued to grow, and Great Wall Motor’s product matrix has formed a structural high-quality development. From January to September, the total export volume of Great Wall Motor reached 211,700 vehicles, up 89.45% year-on-year; The sales volume of vehicles above 150,000 yuan reached 179,700 vehicles, up 98.49% year-on-year, and the brand continued to improve. In the first, second and third quarters, the overseas sales of Great Wall Motor accounted for 23.63%, 24.04% and 25.45% respectively, and the proportion continued to grow.

It can be seen that with the adjustment and upgrading of product structure, star models have been listed one after another, the sales channel network has been accelerated, and the global layout has been deepened. Great Wall Motor has pressed the development acceleration button.

In the third quarter, the top five brands were "all red"

Specifically, the Haval brand sold 73,800 vehicles in September, a year-on-year increase of 37%; Under the strategic blessing of intelligent new energy, Haval sold 203,300 new cars in the third quarter, an increase of 22% from the previous quarter. In the third quarter, the Haval brand launched its efforts in the off-road field, and successively released 2024 Haval Big Dogs and the new Haval H5, a large-scale all-purpose hard-core SUV. The Haval Raptors, a new energy off-road popularization, will also be listed on October 10, leading the new energy off-road SUV to enter the era of the whole people.

Weipai New Energy sold 14,800 vehicles in the third quarter. Since the launch of the six-seat comfortable electric SUV Blue Mountain DHT-PHEV, the popularity has continued to rise, with a cumulative sales volume of more than 24,000 vehicles. During the Chengdu Auto Show, Wei Gaoshan DHT-PHEV officially opened the reservation and will be listed in the near future. In terms of terminal ecology, Weipai currently has 285 terminal stores, including 167 brand-new image stores, and has accelerated the construction of a multi-level sales service network including 4S stores, city exhibition halls and supermarkets, and continuously deepened the pace of high-end development of Weipai.

The Euler brand sold 10,000 vehicles in September, up 31.77% year-on-year, and sold over 10,000 vehicles for five consecutive months, leading the way in the new energy women-friendly subdivision track. In the third quarter, the Euler brand ushered in 400,000 off-line vehicles, officially becoming the first female new energy vehicle brand in the world to break through 400,000 vehicles. In the third quarter, the Euler brand also released the 2023 Euler Ballet Cat, the 2023 Good Cat and the Good Cat GT Mulan Edition, creating a better travel experience for users with the continuous renewal of product quality and service ecology.

Tank brands sold a total of 18,000 vehicles in September, a year-on-year increase of 43.15%. With the blessing of medium and large luxury off-road new energy SUV tank 500 Hi4-T and 2024 tank 300, the tank sold 104,500 vehicles from January to September, up 17.22% year-on-year. At the same time, the tank brand achieved sales of 300,000 vehicles in only 33 months, setting a record for China off-road brands to achieve sales of 300,000 vehicles at the fastest time, ranking first in the sales list of off-road SUVs in China market. In addition, the second model based on the Hi4-T architecture, the medium and large-scale urban function off-road SUV tank 400 Hi4-T, was launched on September 25th to meet the needs of users for urban and off-road vehicles.

Great Wall pickup trucks sold 17,200 vehicles in September, and accumulated sales of 152,700 vehicles from January to September, up 6.5% year-on-year. From January to September, the domestic market share of the Great Wall pickup truck was close to 50%. For every two pickup trucks sold in China, one was the Great Wall pickup truck. Great Wall Gun sold 12,200 vehicles in September, with a cumulative sales volume of over 10,000 vehicles in 37 months, ranking first in pickup truck sales in China. In the third quarter, on the occasion of the fourth anniversary of the Great Wall Gun brand, the 500,000th vehicle was officially rolled off the assembly line, becoming the first high-end pickup truck brand in China to break through 500,000 vehicles, creating a new "Great Wall Gun Speed". Shanhai Gun Performance Edition, a large-scale high-performance luxury pickup truck owned by Great Wall Gun, will be pre-sold nationwide in mid-October after welcoming the world’s first show at Chengdu Auto Show.

The reporter is concerned that with the continuous efforts in the intelligent new energy track, the terminal channels of Great Wall Motor have developed rapidly, and its new energy terminals have reached 156 in August, and it is expected to grow to 1,200 during the year. The three major measures of matrix rejuvenation, channel expansion and service upgrade have worked together, and Great Wall Motor’s intelligent new energy has entered a period of rapid development.

Globalization has entered the era of "One Great Wall"

Overseas business is becoming an important part of car companies’ sales business. In the third quarter, Great Wall Motor sold 87,800 vehicles overseas, an increase of 21.97% from the previous month, accounting for 25.45% of the sales volume. From January to September, Great Wall Motor sold 211,700 vehicles overseas, up 89.45% year-on-year.

"While the sales volume of Great Wall Motor has steadily increased, it has focused on ‘(ONE GWM’ and implemented the strategy of’ Eco-going to Sea’ to achieve accelerated development overseas." Great Wall Motor said.

At the end of 2022, Great Wall Motor officially announced the "ONE GWM" global action plan, creating an aggregation channel with GWM parent brand as the leading category, and working together to achieve brand promotion. At this stage, the localization operation of Great Wall Motor overseas will pay more attention to the improvement of "quality", deepen the connotation of "ecological going out to sea" and create brand advantages.

It is reported that in the third quarter of 2023, Great Wall Motor accelerated the expansion of the international influence of the "GWM" brand. In August, Great Wall Motor successively released the "GWM" brand in Vietnam and Indonesia, realizing the comprehensive coverage of the core regional markets of ASEAN countries. In Latin America, the launch conference of GWM brand of Great Wall Motor and Haval H6 HEV was held in Mexico City, Mexico, marking the official entry of Great Wall Motor into the Mexican market.

In the era of "One Great Wall", Great Wall Motor adheres to the core of "intelligent new energy", and intelligent new energy technologies and products have become the key factors to promote the acceleration of going to sea.

The reporter learned that the five brands of Great Wall Motor have all gone to sea, and high-value intelligent new energy products such as Haval H6 New Energy, Tank 500 New Energy, Euler Good Cat and Wei Mocha PHEV are being accelerated to be put into overseas markets. Advanced new energy and intelligent technologies, such as Hi4, Hi4-T, autonomous driving and intelligent cockpit, will continue to make technical endorsements for the global models of Great Wall Motor.

It is reported that Haval H6, Haval JOLION, Haval Big Dog, Euler Good Cat, Tank 300, Great Wall Gun and other models have been listed in Cambodia, Vietnam, Brazil and other places.

At the same time, Great Wall Motor is also exporting high-end products to overseas markets. The Great Wall Motor Tank 500 has been listed in the Middle East market in succession in the United Arab Emirates, Saudi Arabia, Oman and Bahrain. In addition, in Central Asia, the listing of Tank 500 was held in Almaty, the largest city in Kazakhstan. In the ASEAN market, Tanks 300 and 500 are officially listed in Thailand.

Great Wall Motor’s vision is not only to launch products to overseas markets, but to practice the strategy of "going out to sea ecologically" and take root in overseas localization operations. Great Wall Motor has taken production and R&D abroad through the investment in overseas factories, improved the training and accumulation of local talents, and formed an all-round construction of overseas ecological and industrial chain.

At present, Great Wall Motor has formally signed a strategic cooperation agreement with ADM Automobile Factory of Uzbekistan Automobile Group on Uzbekistan’s market development cooperation, further accelerating the process of overseas localized production and sales of Great Wall Motor.

"In the future, with the outstanding achievements of Great Wall Motor’s intelligent new energy layout, Great Wall Motor will continue to accelerate the rejuvenation of intelligent new energy products with profound technical accumulation, continuously enhance the development potential of intelligent new energy, promote the upgrading of terminal services, accelerate the landing of the’ ecological sea-going’ model overseas, and push the development of enterprises to a new height." Great Wall Motor said.

(Editor: Zhang Shuo Proofreading: Yan Jingning)

Original Wang Yingli Kuaiwan Thinking

Tips: This article is about 3,620 words, and it takes 10 minutes to burn your brain. Wang Yingli, a journalist who plays chopsticks, sent it in Beijing.

Carpooling, maps, group buying, take-away, e-commerce, chatting, learning, games, music, reading, payment … Any new thing, if it can become the living habit of most people, will create a new platform opportunity.

Whether the catering and catering economy can become new platform opportunities depends on the flow, irreplaceable demand, capital operation and liquidity, etc. From the perspective of applet and App, the sub-category application did have corresponding platform construction earlier.

Previously, in the article "",some fans left a message that the economy will probably deteriorate in the end.

In fact, from the perspective of apps such as partners and rice friends, they have indeed become chat and dating software in the name of (rice) partners.

Chopsticks Playing Thinking (www.kwthink.cn) This article analyzes whether the (rice) partner can become a platform opportunity, but also needs to consider the practical problems. Why does the (rice) partner App deteriorate in the end?

Why do young people need partners?

Tik Tok, Xiaohongshu, Weibo and other platforms have millions and tens of millions of traffic about the content and topics of the partner, and the highest even reaches tens of billions of broadcasts. Young people’s main demand for partners is diet, and rice partners are the most common combination. However, no matter whether they are qualified partners or normal modern people, anyone’s demand is not limited to eating, except diet, travel, script killing, swimming, fitness, reading, and even fishing at work, it can be said that everything can be built.

Don’t think that it’s just young people who are keen on taking partners. According to the 2023 Social Research Report on Taking Partners, the number one job is civil servants, as well as retired people and students at school. Taking partners is not only for young people, but also for office workers and silver-haired people.

Interestingly, the report data shows that women need partners more than men, and it can even be said that partners are dominated by women’s economy.

The author has previously gone deep into the rice partner group and experienced four facts:

1) Partners are not only single people, but also couples and married people have additional needs, such as attending multi-person dinners and script killings.

2) Partner is not only a hobby to push, but some people look for partners just for curiosity or to pass the time.

3), partners are not to make friends, some partners are to have no human burden when having fun, and in group chat, the habit of not adding is set for most partners. For example, some couples traveled by car together for seven days, and when they came back, they not only didn’t know each other’s names (communicated by their net names), but even didn’t add WeChat (had group chats), focusing on a chance meeting, but the origin was together and the fate was separated.

4) You don’t have to meet each other. It’s also a sub-category game to supervise each other’s fitness and eating in the group.

From a realistic point of view, the partners’ interests are very strange. Some of them ask each other for self-study, walk the dog, stay in a daze, Pinduoduo cut a knife, or a few introverted people go out to walk in the street together. Even many couples have half-price meals and second cups. The partners only talk about companionship and AA system, and don’t talk about feelings at all.

Judging from the Baidu index chart, contemporary people’s demand for activities is stronger than that for parties and socializing, and the index of parties and activities has been rising for a long time (just to play for fun, not to play for socializing). For the behavior of partners, it emphasizes activities, but it is also related to parties and socializing.

Hidden above the activities is the great boredom and loneliness of contemporary people. Interestingly, contemporary people have no time to be sad. They prefer happiness. How can they pursue happiness? It seems that making friends is a broad solution. From this point of view, it is not surprising that some subclassing apps will become dating software.

Judging from the deteriorated sub-category App, if it is put into the social field, it is not cost-effective. Obviously, it is a new demand, but it must be close to a broken Red Sea.

Dating apps can’t solve the needs of partners.

Most dating software is actually feminine logic. In the conventional communication relationship, there is only one payer, which is contrary to the logic of partner AA. In other words, if we return to the traditional logic of making friends, the partner relationship will not exist.

In the previous article about the partner, some fans pointed out that the landing of the partner is actually that the active payer stops playing and returns to please himself from pleasing others. Not only men, but also women don’t like the traditional relationship. The traditional relationship is that whoever initiates pays the bill. If it is a high-quality relationship, rushing to settle the bill at checkout will also make the sponsors feel indebted, while if they are fair-weather friends, it will hurt their wallets too much.

Based on the dissatisfaction with the traditional relationship, this is the friendship between children. Everyone doesn’t need to invest in feelings, just enjoy the activity itself, and AA is enough when checking out. Everyone doesn’t care about each other and doesn’t owe anyone.

In dating software, it becomes: I pursue you, you accompany me, and I pay for your company. Reality has also proved that this kind of communication relationship can’t actually solve the spiritual emptiness and loneliness of contemporary people. Contemporary people have turned from emotional bondage to short and ruthless trading needs, returning to the basics of activities, playing together, and then paying their own bills and returning to their homes for happiness.

The original intention of the partner is not only to solve the financial problem, but also to lift the human bond. In the survey, the partner’s needs include helping Pinduoduo cut a knife, and also collecting orders and doing tasks. However, for such needs, most acquaintances will feel that the other party does not respect themselves. If they are partners, there is no such psychological burden at all. The partners of migrant workers also carry the burden on each other, fish together, skip work together, etc. Acquaintances will only refuse and dissuade them, and only partners will accompany them and do not need to return.

From this point of view, the friendship between children and traditional friends is almost a completely different track. What is needed to build a sub-category App is anti-traditional social gameplay, and all social apps can’t keep the real children.

Why can’t I do a subclass App?

The partner has no feelings and does not rely on his face.

There is such a case. In a boarding group, a boarding friend asked for a photo of the boarding partner before going out for a drink, and was finally kicked out of the group by the group owner, because such people need a group of friends, not a boarding group.

On WeChat, Julang creatively developed the "nearby partner" applet, ranging from rice partner, travel partner, street vendor to movie partner. The applet is also divided into Beijing partner, Inner Mongolia partner and Guangdong partner by region, among which game partner, travel partner and dinner partner are the most common, and the reading of a single message is around 5,000-20,000, but it may be too scattered and other reasons.

Perhaps it is true that the traffic on the sub-platform is insufficient. Some apps that were also serious about making partners earlier have transformed to make friends. At this point, the fact is probably that they have given up the business of building sub-category apps.

Judging from the total annihilation of App applications and the desolation of small programs, the demand for partners may not really support a single platform.

The rise and fall of economic behavior actually depends on the change of economic value, and perhaps the fact is that it is difficult to realize the positive realization of the economy.

1) Demand satisfaction is complicated, and ruthlessness is universal.

The partner’s age span is relatively large. From the post-80s to the post-00s, some people are old and naughty, and some are young and mature, such as reading partners to form a reading club. The sources of such channels include Douban, Little Red Book, Weibo, Tik Tok and acquaintances. The needs of the partners are precise and ruthless. After investigation, many partners will immediately uninstall the Douban App after they find an organization in Douban, including the 50-year-old uncle who is looking for a fishing partner in Xiaohongshu. As long as he enters the fishing group, the uncle will change hands with Xiaohongshu. It is an unloading.

Young people will also find partners from digital apps such as Cool ‘an. It is normal that cool friends can’t find people for ten days after they pay attention. The friendship of the people in the new era is that everyone doesn’t invest their feelings in it, and their interests come online. Bye-bye.

2) The commercial dilemma that cannot be ignored

Tik Tok, Weibo, Xiaohongshu, Douban, Kuan, WeChat and other platforms are all faintly visible. It is really difficult to make money from the partner.

Even if it is a group purchase, people used to buy coupons from platforms such as Tik Tok, Word of Mouth, Public Comment, Meituan, etc. In the past, partners found that there were almost no good things in the packages of merchants, which made their consumption tendency basically go to the store, which was beneficial to the entity business but not to the platform.

Some partners have also found that the prices of group purchase packages on many platforms are the same as the actual prices of stores, which also leads customers to get used to paying in stores. I don’t know if this is a cautious move or a helpless move (generally beneficial to businesses).

It seems that the traffic of the partner is just a formality. If the platform wants to make money on the partner, the past business model is almost completely ineffective.

To realize the value of partners, we must reconstruct our thinking.

Can a partner really fail to do a business? Or, can partners really not bring value to capital or brands? That’s not the case.

1), community reconstruction

Partners can be used by businesses, at least to empower the community.

In the past, the community was coupon thinking, and it was the logic of issuing coupons and asking customers to spend. With the passage of time, most of them have become dead groups. In some couples’ dry meals, the chatting energy of strangers is indeed the most abundant. By changing their thinking, bosses can join the partners’ community and spontaneously form a team to win customers for the brand, which requires neither discounts nor group purchases, and does not need to pay new drainage fees.

Bosses can also help partners launch activities and help partners recruit new partners. These are all ways to realize the flow of partners.

In the brand group, there was always the only brand in the past. For example, all the brands in the group talked about the same brand, which is also the reason why the brand group will eventually be silent. In the chopsticks thinking, bosses can initiate a partner alliance, such as multi-restaurants × swimming and fitness × camping brands × parent-child activities, etc., through multi-brand alliances, which is a way to revitalize traffic and can also form a brand consumption cluster.

2), functional reconstruction

It’s difficult to build a single platform, so it’s probably a good idea to embed the old platform to make the platform functional. For example, the four functions of comments are punching in, taking videos, sending photos and writing comments. In fact, a team function can be added to initiate the platform. When several people meet at the store for dinner, they can pay a deposit first and spend it at the store, which can not only bring new passengers to the store, but also facilitate the communication of the platform.

Compared with rebuilding the sub-platform, embedding the old platform and functionalizing it will be more efficient and practical.

In summary, it can be seen that the sub-category economy is not without economic value and flow play, but now most of them use traditional business models to deal with new play, and the failure of running-in naturally fails to see the value.

As for the partner economy, this article does not discuss and judge it too deeply. Partner is like a new business opportunity rising in Ran Ran, which is not only a new social problem, but also a new demand of social people. Only by paying attention to it can we gain benefits from it.

Original title: "Starting from a partner and then becoming a dating software, can the sub-category economy achieve new opportunities?" 》

Read the original text

　　Because of its sports, fun and fashion, in recent years, emerging amusement projects such as rock climbing, trampoline, bridge swinging, equestrian and bungee jumping are popular among young people and even children, but their safety risks cannot be ignored. On August 31st, in order to promote the health of the emerging amusement industry, Beijing Shunyi Court made a summary of the legal risks reflected in the disputes involving emerging amusement projects, and made suggestions to consumers, operators and relevant departments.

　　Typical case

　　Injury while playing trampoline was not treated in time.

　　Be diagnosed with grade 10 disability

　　A total of five people from Yan and his friends went to play in a trampoline park run by an ecological farm in Beijing. Before entering, Zou and others signed the "Notice of Exemption for Admission Safety".

　　Yan said that it was his first time to play trampoline on the day of the incident. When he entered the venue, no staff told him which areas were advanced and which areas were primary. During the playing process, no staff gave him guidance. He was injured while doing somersault in the white area, and then he did not report his discomfort to the staff. The staff did not give him first aid or take corresponding medical measures. He did not go to the hospital in time because he did not expect to be so seriously injured at that time. Finally, the hospital diagnosed it as a burst fracture of thoracic vertebra 12 and a spinous process fracture of thoracic vertebra 11. After identification, Zou constituted a level 10 disability.

　　In the end, the court found that Yan was responsible for 80%, and the operator was responsible for 20%, and compensated Yan for personal injury losses of more than 60,000 yuan.

　　Coincidentally, when Ms. Xu, a citizen of Beijing, was playing on the Huangqiao Bridge in online celebrity, a water park in Shunyi, Beijing, many tourists accidentally fell into the water, and the pool was too shallow and lacked protective measures, which caused her calcaneal fracture, which was a grade 10 disability. Ms. Xu sued a company that managed it. On July 21 this year, Beijing Shunyi Court ordered a company to compensate Ms. Xu for medical expenses, nursing expenses, lost time and mental damages totaling 175,385.55 yuan.

　　In this regard, Liu Hongyan, president of Niulanshan Court of Shunyi Court, said that most of the emerging amusement projects have evolved from professional sports and there are great security risks. Liu Hong Yan said that due to reasons such as low industry entry threshold, inadequate safety tips, and insufficient personnel and equipment protection, safety incidents caused by emerging amusement projects frequently occur, and such disputes are also on the rise year by year. In 2019 alone, Beijing courts accepted 67 such cases.

　　"It is worth noting that the injuries of the injured in such cases are mostly serious, and the rate of identification as disability is large, which has caused heavy trauma to both the injured and the operators."

　　Risk warning

　　Emerging amusement projects have low barriers to entry.

　　Lack of industry standards

　　At present, places such as trampoline hall, rock climbing hall, partying hall and water park, which are engaged in new amusement projects, are not professional sports venues, and the state has no specific qualification requirements for their operators, and there are also no unified standards and requirements for their market access conditions, venue specifications, amusement facilities, staffing and management level. Operators only need to obtain industrial and commercial business licenses to operate.

　　In addition, the key hardware facilities and safety equipment in the business premises, such as the location requirements, instructions for use, the number of people and the weight of climbing ropes, lack clear specifications and standards, and most of them are purchased or built by operators themselves, and there is no need to go through relevant inspections before they are put into operation.

　　The rules of the game are unclear and the industry supervision is absent. Whether trampoline and other emerging sports have relatively uniform rules and action standards is not fully understood by the general public and players, and the relevant industry departments have not formulated and popularized the rules and precautions of this kind of amusement projects, especially for the players’ own physical requirements, the formulation of rules and the maintenance of game order.

　　In addition, there is also a lack of corresponding supervision over the operators and business premises that operate the above amusement projects. Whether the first-aid drugs, first-aid personnel and measures in the business premises are fully prepared, and whether there are corresponding penalties for operators who have safety accidents, etc., there is still a lack of industry guidance and supervision for emerging amusement projects.

　　Insufficient safety tips in business premises and abuse of exemption clauses. Before tourists enter the business site and prepare to play, most operators do not fulfill their full obligation to inform and prompt, so that players can fully understand the safety risks of the projects they want to play, and then make correct choices and decisions based on their own physical fitness.

　　Uneven staffing and lack of safety guidance. Although emerging amusement projects belong to amusement projects, they are professional and dangerous. However, some operators are not equipped with professionals to save costs, so players can’t ask for help in time when they encounter problems.

　　Consumers’ lack of risk awareness and violation of safety tips. Some consumers do not know enough about the risks that emerging amusement projects may bring, blindly pursue excitement, and imitate difficult movements without professional training and guidance. In addition, some consumers lack sufficient experience and skills to deal with emergencies, and often panic and mishandle them.

　　The judge suggested

　　Consumers carefully and rationally choose play items.

　　Regulatory authorities improve industry norms

　　In view of the above risks, Tu Lin, a judge of Niulanshan Court of Shunyi Court, made corresponding suggestions to the players, operators and relevant departments.

　　Players improve their awareness of risk prevention and choose their play items carefully and rationally. Taking into account the existence of normal risk factors in sports activities, Article 1176 of the Civil Code promulgated this year stipulates that "the victim may not ask other participants to bear tort liability if they voluntarily participate in cultural and sports activities with certain risks and are damaged by the actions of other participants; However, unless other participants have intentional or gross negligence in the occurrence of damage. " Based on the risk-taking principle, the following suggestions are put forward for players:

　　First, read the risk notice carefully and choose the play items carefully. The second is to follow the rules of the game and never challenge high-risk actions. The third is to seek medical advice in time after the injury and keep the evidence properly.

　　The regulatory authorities improve industry norms and strictly supervise and manage.

　　First, improve the industry norms and standards of emerging amusement projects, strengthen the qualification review of business entities and employees, formulate production and installation standards for equipment and facilities of high-risk amusement projects, and introduce basic game rules and prohibitions of corresponding amusement projects. The second is to strengthen the law enforcement supervision of industry operators. It is necessary to intensify the investigation and punishment of illegal acts, refine the safety operation standards, strengthen the implementation of standards, increase the administrative management and supervision of the implementation of safety responsibilities of operators, and improve the standard level of workplace safety management. The third is to improve the relief channels. Open telephone complaints, online complaints and other channels for the misconduct of operators, and punish them once they are verified.

　　Text/reporter Song Xia

closefillIThe first time to share with you the hot spots in the automobile circle.

I have to say that when BYD Han just went public, many people were not very optimistic about it. After all, it was in the car segmentation field where its own brand had been weak, and it had a distance compared with Tesla and BBA in brand power. At the same time, pricing is also controversial.

Some netizens said: "Is BYD Han worth 219,800-279,500 yuan after subsidy?

Is the set price a little too floating?

The brain is crazy. Is it not fresh and fragrant to have the money to buy a Tesla?

This car is destined to be cool. "

However, in reality, BYD Han succeeded, and after three months of listing, BYD Han ushered in the first sales of more than 10,000. It can be said that BYD Han gave two big mouths to those who didn’t value it with real sales results. Yes! Byd Han not only didn’t get cold, but also climbed steadily.

According to the latest official sales data released by BYD in November, BYD Han sold a total of 10,105 vehicles in November, achieving a four-month sales increase, with a cumulative sales volume of 28,467 vehicles. Among them, BYD Han EV (parameter picture) sold 7,482 vehicles in November, ranking fourth in the sales list of new energy vehicles in November of china automobile dealers association Automobile Market Research Branch (Association); BYD Han DM also sold 2,623 vehicles in mid-November, up 5.3% from October. Judging from these sales figures, BYD Han really "went up". So why did it succeed? What are the core highlights? Just recently, the key gentleman participated in a deep test drive experience of "recalling Jiangnan" for BYD, and found some answers from it. Let’s go! Let’s take a look!

Full of Chinese style! The appearance is highly recognizable and differentiated.

Still as usual, let’s talk about the static part first. In this era of "looking at the face", not only people have to look at the face value, but even cars have to fight for the face value. In recent years, the post-90 s and post-00 s gradually replaced the post-70 s and post-80 s as the main group of consumers, and the personalized consumption characteristics of young people began to dominate the market changes. Therefore, the value of a car is good or bad, which can be said to play a decisive role in the process of consumers’ car selection.

After so many years of development, China’s automobile industry has become increasingly mature. While increasing the research and development of their own products, independent car manufacturers have also made great efforts in appearance value, striving to cater to the aesthetics of young consumers with the latest and most fashionable appearance design. Of course, BYD is the representative of this. Judging from the appearance of the models currently listed, the design style of BYD’s models is absolutely "fan".

Ok, the gossip is a little too much, so let’s get back to the topic! This time, the key test drive is a BYD Han EV four-wheel drive high-performance version of the flagship, with a price of 279,500 yuan and an acceleration of 3.9s seconds per 100 kilometers. When the key gentleman saw this car at first sight, the key gentleman was really amazed by its design. First of all, the first feeling it gave the key gentleman was that this BYD Han EV was very coupe-like, with a low posture and smooth lines. Interestingly, the overall design of this car is also full of Chinese style. Specifically, the front face of BYD Han EV adopts a closed and integrated front face, and a silver chrome-plated decorative strip is conspicuous at the grille of the front face, and the "Han" logo is also dotted in it, which also makes China elements more prominent. In addition, the shape of the headlight group is slender and sharp, and it looks more sci-fi and avant-garde with the streamlined body.

In addition to the attractive value of the front face, BYD Han EV also has a surprising part on the side of the car body. The side of the whole car body adopts a slip-back roof arc to make the car look more sporty. In addition, the design of the hidden handle highlights its sense of science and technology. During the experience, the key gentleman thinks that BYD has made this design very carefully, and the LOGO with the word "Han" is printed on the inside of the door handle, which is also very good in the process of pushing and retracting. It is worth mentioning that this car also supports NFC unlocking, and the sensing area is in the rearview mirror, which can support Huawei mobile phone unlocking and binding. At this point, the key gentleman thinks it is very convenient for consumers.

In addition, the design of the tail shape of BYD Han EV is also very textured. The top corner of the trunk adopts a duck tail shape, and the popular through taillights are not absent. The design elements of the taillights are also used on both sides, which is highly recognizable after lighting. From the overall design point of view, the face value of BYD Han EV is very high, which is quite good in terms of atmosphere and durability, and there is actually a reason to have this face value.

It is reported that this design was jointly created by Wolfgang Eiger, former design director of Audi, JuanMa López, exterior design director of Ferrari, and Michele Jauch-Paganetti, former interior design director of Mercedes-Benz. It is not difficult to understand why BYD Han can have a highly recognizable and differentiated appearance with such a big-name designer.

The interior is both textured and advanced.

Press the car key lightly, and when you open the car door and enter the car, the electric seat and the electric steering wheel will move slowly. It can be said that the full sense of ceremony will burst out instantly, and the interior that gives the key gentleman the deepest feeling visually is the red and black collocation. It is worthy of recognition that this car has significantly improved the sense of texture and luxury compared with the previous BYD models. At the same time, the interior of the whole car is also decorated with many wood grains, which is very classy.

In terms of materials, BYD Han EV is also very sincere. For example, in terms of seats, BYD Han EV uses Nappa leather raw materials. It is reported that this is selected from cattle hide imported from Brazil and has been processed by more than 20 processes. The overall filler is also very soft and comfortable. At the same time, BYD Han EV is equipped with the function of seat ventilation, and the overall comfort is very good. From this point of view alone, BYD Han EV is much better than Model 3, which is criticized for its rough workmanship and poor materials.

In addition, the interior design of BYD Han EV has not only retained the family-style design, but also carried out many innovations. For example, the dashboard uses a large display screen and the latest DiLink 3.0 UI design, which is called the theme of "flowing". The central control rotating large screen is not absent from this BYD Han EV, with a size of 15.6 inches and a brand-new UI design. The display effect is very clear and delicate, and the fluency of use is also "smooth". In addition, it has functions such as car WIFI, OTA remote upgrade and split-screen display. It is worth noting that in audio-visual entertainment, it can also support Internet radio, online music, local music and local videos, and the system supports downloading applications, which is basically the same as the smart phones we use every day.

In addition, this car is also quite rich in configuration, especially in active safety configuration. It is equipped with BYD Dipilot driver assistance system, and it is equipped with basic common practical configurations such as adaptive cruise, lane keeping and automatic parking.

Key Jun also had some experience during the test drive, among which the most memorable one is that when you enter low-speed driving, as soon as you turn on the turn signal, the screen will automatically switch to a 360-degree panoramic image, and its response speed is really fast. The most important thing is that it is practical and convenient. In terms of voice control, BYD Han EV also has a high degree of voice recognition. The wake-up mode can be awakened by buttons on the steering wheel or by voice, and its voice system has a fast response speed and high recognition. You just need to say "Hello, Xiao Di+Command" to switch to the specified command. Byd Han EV can support switching to make a phone call, check the weather, open the window and other commands.

Let’s take a look at the size. As a medium-sized and large car, BYD Han EV is also full of advantages in space performance. First, let’s take a look at the body size of BYD Han EV. Its length, width and height are 4980/1910/1495mm, and the wheelbase is 2920mm. It is precisely because of its super-long wheelbase of 2920 mm that the rear space of BYD Han EV can be described as luxury. In the actual experience process, the emphasis is on your height. At the same time, sitting in the back seat, you can feel the softness of the whole seat is very high. In addition, the cushion is also very long, not only with ventilation and heating functions, but also with electric adjustment of the back seat, which is quite "cool". Of course, there are still some shortcomings in the space of BYD Han EV. Compared with the abundance of leg space, the head space in the back row is somewhat cramped. In fact, it is not difficult to understand. After all, there are restrictions on the shape of sliding back, so the head space is not so comfortable. According to the pro-test, the head distance is 3.5 to 4 fingers without sitting up straight. If the body plate is upright, it will be a bit awkward. Judging from the overall interior experience of BYD Han EV, BYD Han EV can give consumers a luxury car enjoyment in terms of texture, technical equipment and comfort.

How does BYD Han EV drive?

After talking about the appearance and interior, what is the feeling of BYD Han EV? Since it is a test drive experience, how can we not talk about the feeling of driving! Let’s talk about parameters and power first. BYD Han EV provides two-wheel drive and four-wheel drive models, in which the front and rear dual-motor systems with total power of 363kW(494Ps) and maximum torque of 680N·m are adopted for the dual-motor four-wheel drive models. Among them, the long endurance version, the cruising range of the Ministry of Industry and Information Technology is 605km, and our test drive is the high-performance version of the Han EV four-wheel drive.

In this activity, we started from 4S shop to Tongling Yongquan Mountain Villa, with a total length of 180 kilometers. The middle section includes urban roads and expressway sections. In the early stage, before we got on the expressway section, there was a section of urban roads and there were many traffic lights in the middle. At this stage, we switched to economic mode. In this mode, the power output was relatively soft. After entering the expressway section, we switched the driving mode to SPORT mode. Choose the standard intensity for kinetic energy recovery. In the actual experience, the accelerator pedal of the four-wheel drive version is extremely sensitive. When the floor is electrified, the whole car is like a runaway wild horse. Its powerful acceleration performance gives the driver a strong sense of pushing back, but the overall feeling will not appear so abrupt, but it is delicate and linear. To be honest, this kind of driving pleasure will also make consumers feel addicted.

In addition, in addition to the extreme feeling of performance, BYD Han EV also brings us a good driving experience in handling, sports and comfort. When we arrive at the destination of Tongling Yongquan Mountain Villa, we need to go through a continuous curve mountain road. When our vehicle enters the curve, the lateral support of BYD Han EV is very good, and the flexibility of the whole chassis is also very good, which can make you easily turn the curve. To be honest, in this performance, BYD Han EV is not worthy of some luxury brands.

Finally, let’s talk about the performance of BYD Han EV in sound insulation. In fact, in real life, car noise can directly affect our driving experience. If the performance of the vehicle we are driving is not good enough in quietness, it will also increase the burden on the driver’s brain invisibly, which will make people feel annoyed and even lead to road rage. This is harmful to safe driving. At this point, BYD Han EV’s noise control in the car is good, and even some of them exceed the expectations of the key drivers. During the driving process, even if the speed reaches 120KM/h, the car is very quiet, and the wind noise and tire noise are also well controlled. At this point, BYD Han EV is better than other new energy vehicles.

Write at the end:

Whether it is the advanced design or the interior with both texture and high sense, BYD Han EV has given the key gentleman a good feeling. The excellent performance and the pleasant driving texture also make the key gentleman have enough surprises. For this price or this level of models, BYD Han EV is definitely a "face" and a "value" model. I believe that in the future new energy field, BYD Han EV will also create new achievements. Let’s wait and see!

In the car home Xiamen Promotion Channel, we are pleased to announce that luxury brands are having preferential activities! As a high-profile medium and large station wagon, the price reduction of Volvo V90 is very impressive, with the highest discount reaching 61,000 yuan. In Xiamen, you can start with this model at a lower price through preferential activities. The minimum starting price is 399,400 yuan. If you want to know the specific preferential price, please click the "Check Car Price" button in the quotation form to get a higher discount.

The design of Volvo V90 is full of unique charm and exquisiteness. The front face design adopts the iconic Volvo family-style design, with a unique air intake grille, which makes it more visually eye-catching. The body lines are smooth, the overall style is fashionable and atmospheric, especially the unique C-pillar design, which shows its unique charm. The design of Volvo V90 not only embodies the traditional aesthetics of the brand, but also shows the sense of modernization and technology. No matter from which angle, Volvo V90 is an impressive luxury station wagon.

Volvo V90 is a luxury station wagon, with the length, width and height of 4959*1903*1543 mm and the wheelbase of 2941 mm respectively. The side lines of the car body are smooth, simple and elegant, giving people a feeling of noble atmosphere. The front and rear wheels are made of 245/45 R20 tires, with unique tire pattern design and good grip performance. The rim style is simple and generous, which complements the overall design of the car body and makes the vehicle more fashionable and sporty.

The interior design of Volvo V90 is full of simple Nordic style, creating a comfortable and luxurious atmosphere. The steering wheel is made of leather, which can be adjusted manually up and down+front and back, so that the driver can adjust according to his own needs. The central control screen has a size of 9 inches and supports voice recognition control system, including multimedia, navigation and telephone functions. There are four USB/Type-C interfaces in the front row and the back row, which is convenient for passengers to charge. The front seats are equipped with heating, ventilation and massage functions to provide a comfortable driving experience. The main and co-pilot seats can be electrically adjusted, including front and rear, backrest, height, leg rest and lumbar support, while the front seats are also equipped with seat memory function. The rear seats can be tilted in proportion, which increases the flexibility of space. Overall, the interior design of Volvo V90 is both comfortable and luxurious, making the driving experience more comfortable.

The Volvo V90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine uses an 8-speed automatic transmission, which can provide a smooth shifting experience and excellent acceleration performance. At the same time, it also has excellent fuel economy and reliability, and is a high-performance and high-efficiency engine.

If you are satisfied with the performance and configuration of Volvo V90, now is the best time to buy it. At present, our dealers are holding promotional activities to provide you with a cash discount of up to 10,000 yuan. In addition, we also provide 0 interest rate loans and free maintenance services for 3 years or 100,000 kilometers, making it easier for you to own this luxury station wagon. Act quickly and make your dream come true!

　　Since the beginning of January this year, residents of Weicheng Town, Guiyang City, located in the mountainous area of Guizhou Province, have often seen a drone shuttle through the town. Under the belly of the plane, there was a box with the words "China Post". The local people later learned that this drone was used by the post office in the town to deliver mail to the surrounding mountain villages. Beijing Youth Daily reporter learned from the local post office on the 15th that this drone now flies twice a week, and it will be promoted if it works well in the future.

　　Postman part-time drone operator

　　On the morning of 15th, Wang Hua, a staff member of Weicheng Post Sub-bureau in Guiyang, took his drone to an open space near the town, and prepared to deliver newspapers and some mails to five villages around the town.

　　Wang Hua is a postman. He used to ride a motorcycle to deliver mail to several surrounding villages three times a week. Because the mountain road is rugged, although the distance is not far, it takes a whole day to deliver it every time. Since the beginning of January this year, Wang Hua has added a new task, which is to operate drones to transport mail.

　　"Our economy is not developed here. Many people have never seen drones, so many people gathered around to see them when they first started flying. Some old people asked us about the timetable for flying drones and came to see them several times." Wang Hua said.

　　Wang Hua said that he is driving a drone, but in fact the main operation is not done by him. He is mainly responsible for loading mail on the drone and then checking the battery. The flight route has long been set by the company that developed the drone. All he has to do is scan the QR code on the plane with his mobile phone, and then click the start button on the mobile phone, and the plane can fly according to the pre-designed route.

　　"It used to take a whole day to send the mail from these villages by motorcycle. Now the whole route is flown by drones, which is more than an hour." Wang Hua said.

　　Flying to every village requires changing batteries.

　　Director Chen Zhongxiang of Weicheng Post Sub-office told the reporter of Beiqing Daily that at present, there is only one drone in the town post office, and they selected five villages, namely Yingyan, Yinqiao, Maixiang, Xingguang and Lianhua Temple, as delivery pilots. Chen Zhongxiang said that these villages were chosen because they are relatively remote, and it takes too long and the road is dangerous to send mail into the village by manpower.

　　Chen Zhongxiang said that the UAV they are using now has a diameter of more than 1 meter and six propellers. In theory, it can carry about 7 kilograms of goods. However, for safety reasons, the stipulated delivery weight is no more than 5 kilograms, and the flying distance between villages is about 10 minutes. Every time you fly to a village, you need people from the village to help replace the new battery, and then you can fly to the next village. The whole journey is a "relay" process.

　　"The plane must be fully charged before it can take off. The last time we saw the power of the plane was 82%, we felt that we could complete a flight, but after the start, the plane still could not take off. This may be the design made by the aircraft research and development enterprise for the absolute safety of the aircraft." Chen Zhongxiang said.

　　Temporarily unable to replace manual delivery.

　　According to the staff of the UAV R&D company, when the plane lands, it needs to lay a red and blue positioning carpet at the landing site. The UAV is equipped with a sensor in the vertical direction. When it searches for the positioning carpet, it will land accurately. Location.

　　Chen Zhongxiang told the reporter of Beiqing Daily that it was not the decision of the town post office to equip the town post office with drones, but the higher authorities chose the Weicheng post office as a pilot. If the use effect is good in the future, it will continue to be promoted.

　　"Many people in the village felt particularly fresh when they saw the plane at first, and the people in charge of managing the plane in each village also had a WeChat group. When the plane took off and landed, everyone would inform each other."

　　Annabelle of Xingguang Village Committee is one of the managers of this drone. Every time he receives the mail from his village, he also needs to replace the plane with a new battery. "If the battery is not fully charged, the plane can’t fly, but there will definitely be no forgetting to charge the battery. Everyone will remind each other when they have WeChat groups."

　　Chen Zhongxiang said that in the past, the postman of the post office had to go into the mountain three times a week, but now it has been reduced to twice a week, while the drone now flies twice a week. If the effect is good in the future, it will increase the flight frequency. "But due to the limitation of load, drones can’t completely replace the postman now, and everywhere they go, they need people to get express delivery for batteries. There are still some troubles. It would be nice if these jobs can be replaced by machines in the future."

　　Text/reporter Fu Wei

　　Editor’s note:With the improvement of living conditions and the strengthening of health awareness, more and more people enter the fitness industry. Some people exercise to gain muscle, while others exercise to lose weight. What benefits can fitness bring us? Today, people’s network health talks with you.

　　Strength training, the benefits are not only muscle gain.

　　1. Prevent and improve anxiety and depression. A study of more than 1,800 people at Harvard University found that people with mild to moderate depression who do strength training at least twice a week have significantly less symptoms than those who don’t. This is because strength training increases the blood flow in the brain and releases brain hormones that enhance mood, such as norepinephrine and dopamine.

　　2. Improve cognitive function. A study published in the journal Molecular Psychiatry shows that people who do strength training twice a week have significantly improved their cognitive function after 18 months. Researchers say that strength training can thicken a part of the gray matter in the brain that is often affected in early Alzheimer’s disease.

　　3. Reduce the risk of falling. Falling is the main cause of death among people over 65 years old, and the weakness of lower body strength, especially leg strength, is the main risk factor. In a review of 17 studies published in the British Medical Journal, it was found that the risk of the elderly who participated in the fall prevention exercise program, including strength training, decreased by more than one third.

　　4. Reduce the risk of type 2 diabetes. A Japanese study published in the Journal of Diabetes Research shows that the elderly over 60 years old have undergone low-intensity resistance training twice a week for 16 weeks, and their blood sugar levels have improved significantly. Su Hao said that the process of human aging itself is caused by insufficient energy supply of cells, and strength training can delay cell aging and improve sugar metabolism.

　　5. Prevent heart disease. A study of 4086 adults by the American Heart Association in 2018 showed that strength training can protect health better than aerobic exercise. Last year, a study published in the journal Medicine and Science in Sports and Exercise showed that less than one hour of resistance exercise per week can reduce the risk of metabolic syndrome (such as hypertension, high cholesterol and elevated blood sugar). "This is because strength training can increase the body’s sugar and lipid metabolism." Su Hao explained.

　　6. Relieve the symptoms of chronic kidney disease. Muscle atrophy is one of the symptoms of chronic kidney disease. A study published in the American Journal of Physiology last year found that patients who combined aerobic exercise with strength training three times a week significantly increased their muscle strength and overall physical fitness, and other symptoms of patients with kidney disease, such as itching, shortness of breath, impotence and muscle spasm, were also relieved. Patients who only do aerobic exercise have no obvious effect.

　　Four movements can reduce underarm fat

　　Some women find that there are two lumps of meat under their armpits when they are wearing clothes, which greatly affects their appearance and worries them. In this regard, Tan Sijie, a professor at the Department of Sports Human Science of Tianjin Institute of Physical Education, said that this excess meat is mostly false breast milk, that is, the subcutaneous fat in front of or under the armpit increases, which can be improved through the following four actions to make the body look better.

　　1. Back flexion: Sit on the bed or mat, hold the ankle with both hands, touch the ground with the elbow joint, bend the upper body forward, fully extend the back, and try to make the chest touch the thigh; After 6 ~ 8 seconds, restore and do it for 10 ~ 12 times.

　　2. Flexion and extension of the back of the neck: stand up straight, hold the barbell piece with both hands, and elbow height lifts it, then lift the barbell piece upward until the arms are straight, and then restore it. Do it 8 times in a row and do 4 ~ 6 groups.

　　3. Push the wall exercise: hold the wall with both hands upright, stand with your body leaning forward against the wall, bend your elbows and push the wall to make your body upright, and then stop for a while and restore. Do it 20 ~ 30 times in a row, a total of 2 groups.

　　4. Bend your arms and strengthen your chest in a prone position: kneel on the floor with your arms straight, then bend your arms down until your chest hits the ground. When bending your arm, pay attention to putting your body’s center of gravity on your wrist, and support your body weight with the strength of your arm and wrist. Do it 8 ~ 10 times repeatedly.

　　Exercise since childhood, and you will get less cancer all your life.

　　An epidemiological study by the University of Sao Paulo in Brazil shows that from the age of 17, the health benefits of 60 minutes of moderate physical exercise every day will accumulate for a lifetime.

　　In order to investigate the causes of chronic diseases and the long-term effects of physical activity, nutrition, hormones and environment on the development of diseases, the research team conducted a follow-up survey on 28,000 American women. The researchers collected the physical exercise data provided by the participants in adolescence (12-22 years old), and then followed up their physical examination results and exercise every year. The relationship between physical activity in adolescence and the risk of adenoma was tested by logistic regression model. It was found that the risk of adenoma was reduced by 7% in people with more physical activity in adolescence (more than 60 minutes of exercise every day). Starting to exercise in adulthood (23-64 years old) reduces the risk by 9%; Those who have been exercising from adolescence to adulthood have reduced the risk by 24%. The findings were published in the British Journal of Cancer.

　　Researchers say that the health benefits brought by sports will have cumulative effects with age. At a time when unhealthy lifestyles such as sedentary, smoking, drinking and overeating are widespread, this study aims to enlighten the public that educating children to form the habit of insisting on exercise from adolescence will benefit them for life.

　　Exercise in the gym is step by step.

　　Step 1: Warm-up (10 ~ 15 minutes): As soon as many novices enter the gym, they can’t wait and immediately start strenuous exercise, ignoring an important link — — Warm up. Wang Anli said that warm-up activities can not only reduce sports injuries, but also improve sports ability, improve joint flexibility and mobilize internal organs.

　　Warm-up activities are based on body fever, slight sweating and no fatigue, and mainly low-intensity activities. For example, you can do some knee stretching exercises first, and then jog for a few minutes, preferably outdoors; Walk for a while after jogging, and increase the swing range of your arms appropriately; After feeling the temperature rise, do some stretching exercises. In addition, warm-up activities can also be carried out in a targeted manner. For example, before spinning training, you can do opening and closing jumps, lunges and leg stretching to mobilize breathing and leg muscles.

　　Step 2: Training (about one hour). Many people run on the treadmill for an hour as soon as they enter the gym, which makes it difficult to carry out strength training later because the energy has been exhausted. The correct order is: anaerobic first, then aerobic, such as dumbbell bending, squat and other anaerobic exercises to improve metabolic function, and then aerobic exercise, the exercise effect is better, but pay attention to the fact that the total time of the two should not exceed 1 hour.

　　When training equipment, you should practice big equipment first and then small equipment, otherwise, there may be no stamina; We should also follow the principle of gradual progress, starting with a small number of pounds, such as 1 pound, 3 pounds and then rising to 5 pounds or more; The number of practice groups starts from 2 groups, and then gradually increases, with a group of 12~15 times. In addition, when practicing strength, novices should first choose fixed equipment, such as bench press with Smith machine, feel muscle contraction and learn to exert strength, and then practice free weight training, such as lifting barbells from the ground.

　　Step 3: Tidy up or relax (5 ~ 10 minutes). After the training, finishing activities with a small amount of exercise for 5 to 10 minutes can make the muscles recover faster and prevent muscle spasms, injuries and soreness. For example, you can walk fast or run 300 meters and do stretching activities. In addition, relaxation activities are also targeted, that is, which parts of muscles are used more during exercise, where to relax. For example, spinning training uses more muscles in legs and shoulders. After training, you can do leg press, turn shoulders and other actions. (People’s Health Network Comprehensive from Life Times)

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On March 22nd, official website, the Hong Kong Stock Exchange, showed that Black Sesame International Holding Limited (hereinafter referred to as "Black Sesame Intelligence"), an autonomous driving research and development enterprise, submitted its application for listing on the main board again, with CICC, Huatai International and CCB International as its co-sponsors.

[Editor: Li Yangzi]