closefillIThe first time to share with you the hot spots in the automobile circle.

I have to say that when BYD Han just went public, many people were not very optimistic about it. After all, it was in the car segmentation field where its own brand had been weak, and it had a distance compared with Tesla and BBA in brand power. At the same time, pricing is also controversial.

Some netizens said: "Is BYD Han worth 219,800-279,500 yuan after subsidy?

Is the set price a little too floating?

The brain is crazy. Is it not fresh and fragrant to have the money to buy a Tesla?

This car is destined to be cool. "

However, in reality, BYD Han succeeded, and after three months of listing, BYD Han ushered in the first sales of more than 10,000. It can be said that BYD Han gave two big mouths to those who didn’t value it with real sales results. Yes! Byd Han not only didn’t get cold, but also climbed steadily.

According to the latest official sales data released by BYD in November, BYD Han sold a total of 10,105 vehicles in November, achieving a four-month sales increase, with a cumulative sales volume of 28,467 vehicles. Among them, BYD Han EV (parameter picture) sold 7,482 vehicles in November, ranking fourth in the sales list of new energy vehicles in November of china automobile dealers association Automobile Market Research Branch (Association); BYD Han DM also sold 2,623 vehicles in mid-November, up 5.3% from October. Judging from these sales figures, BYD Han really "went up". So why did it succeed? What are the core highlights? Just recently, the key gentleman participated in a deep test drive experience of "recalling Jiangnan" for BYD, and found some answers from it. Let’s go! Let’s take a look!

Full of Chinese style! The appearance is highly recognizable and differentiated.

Still as usual, let’s talk about the static part first. In this era of "looking at the face", not only people have to look at the face value, but even cars have to fight for the face value. In recent years, the post-90 s and post-00 s gradually replaced the post-70 s and post-80 s as the main group of consumers, and the personalized consumption characteristics of young people began to dominate the market changes. Therefore, the value of a car is good or bad, which can be said to play a decisive role in the process of consumers’ car selection.

After so many years of development, China’s automobile industry has become increasingly mature. While increasing the research and development of their own products, independent car manufacturers have also made great efforts in appearance value, striving to cater to the aesthetics of young consumers with the latest and most fashionable appearance design. Of course, BYD is the representative of this. Judging from the appearance of the models currently listed, the design style of BYD’s models is absolutely "fan".

Ok, the gossip is a little too much, so let’s get back to the topic! This time, the key test drive is a BYD Han EV four-wheel drive high-performance version of the flagship, with a price of 279,500 yuan and an acceleration of 3.9s seconds per 100 kilometers. When the key gentleman saw this car at first sight, the key gentleman was really amazed by its design. First of all, the first feeling it gave the key gentleman was that this BYD Han EV was very coupe-like, with a low posture and smooth lines. Interestingly, the overall design of this car is also full of Chinese style. Specifically, the front face of BYD Han EV adopts a closed and integrated front face, and a silver chrome-plated decorative strip is conspicuous at the grille of the front face, and the "Han" logo is also dotted in it, which also makes China elements more prominent. In addition, the shape of the headlight group is slender and sharp, and it looks more sci-fi and avant-garde with the streamlined body.

In addition to the attractive value of the front face, BYD Han EV also has a surprising part on the side of the car body. The side of the whole car body adopts a slip-back roof arc to make the car look more sporty. In addition, the design of the hidden handle highlights its sense of science and technology. During the experience, the key gentleman thinks that BYD has made this design very carefully, and the LOGO with the word "Han" is printed on the inside of the door handle, which is also very good in the process of pushing and retracting. It is worth mentioning that this car also supports NFC unlocking, and the sensing area is in the rearview mirror, which can support Huawei mobile phone unlocking and binding. At this point, the key gentleman thinks it is very convenient for consumers.

In addition, the design of the tail shape of BYD Han EV is also very textured. The top corner of the trunk adopts a duck tail shape, and the popular through taillights are not absent. The design elements of the taillights are also used on both sides, which is highly recognizable after lighting. From the overall design point of view, the face value of BYD Han EV is very high, which is quite good in terms of atmosphere and durability, and there is actually a reason to have this face value.

It is reported that this design was jointly created by Wolfgang Eiger, former design director of Audi, JuanMa López, exterior design director of Ferrari, and Michele Jauch-Paganetti, former interior design director of Mercedes-Benz. It is not difficult to understand why BYD Han can have a highly recognizable and differentiated appearance with such a big-name designer.

The interior is both textured and advanced.

Press the car key lightly, and when you open the car door and enter the car, the electric seat and the electric steering wheel will move slowly. It can be said that the full sense of ceremony will burst out instantly, and the interior that gives the key gentleman the deepest feeling visually is the red and black collocation. It is worthy of recognition that this car has significantly improved the sense of texture and luxury compared with the previous BYD models. At the same time, the interior of the whole car is also decorated with many wood grains, which is very classy.

In terms of materials, BYD Han EV is also very sincere. For example, in terms of seats, BYD Han EV uses Nappa leather raw materials. It is reported that this is selected from cattle hide imported from Brazil and has been processed by more than 20 processes. The overall filler is also very soft and comfortable. At the same time, BYD Han EV is equipped with the function of seat ventilation, and the overall comfort is very good. From this point of view alone, BYD Han EV is much better than Model 3, which is criticized for its rough workmanship and poor materials.

In addition, the interior design of BYD Han EV has not only retained the family-style design, but also carried out many innovations. For example, the dashboard uses a large display screen and the latest DiLink 3.0 UI design, which is called the theme of "flowing". The central control rotating large screen is not absent from this BYD Han EV, with a size of 15.6 inches and a brand-new UI design. The display effect is very clear and delicate, and the fluency of use is also "smooth". In addition, it has functions such as car WIFI, OTA remote upgrade and split-screen display. It is worth noting that in audio-visual entertainment, it can also support Internet radio, online music, local music and local videos, and the system supports downloading applications, which is basically the same as the smart phones we use every day.

In addition, this car is also quite rich in configuration, especially in active safety configuration. It is equipped with BYD Dipilot driver assistance system, and it is equipped with basic common practical configurations such as adaptive cruise, lane keeping and automatic parking.

Key Jun also had some experience during the test drive, among which the most memorable one is that when you enter low-speed driving, as soon as you turn on the turn signal, the screen will automatically switch to a 360-degree panoramic image, and its response speed is really fast. The most important thing is that it is practical and convenient. In terms of voice control, BYD Han EV also has a high degree of voice recognition. The wake-up mode can be awakened by buttons on the steering wheel or by voice, and its voice system has a fast response speed and high recognition. You just need to say "Hello, Xiao Di+Command" to switch to the specified command. Byd Han EV can support switching to make a phone call, check the weather, open the window and other commands.

Let’s take a look at the size. As a medium-sized and large car, BYD Han EV is also full of advantages in space performance. First, let’s take a look at the body size of BYD Han EV. Its length, width and height are 4980/1910/1495mm, and the wheelbase is 2920mm. It is precisely because of its super-long wheelbase of 2920 mm that the rear space of BYD Han EV can be described as luxury. In the actual experience process, the emphasis is on your height. At the same time, sitting in the back seat, you can feel the softness of the whole seat is very high. In addition, the cushion is also very long, not only with ventilation and heating functions, but also with electric adjustment of the back seat, which is quite "cool". Of course, there are still some shortcomings in the space of BYD Han EV. Compared with the abundance of leg space, the head space in the back row is somewhat cramped. In fact, it is not difficult to understand. After all, there are restrictions on the shape of sliding back, so the head space is not so comfortable. According to the pro-test, the head distance is 3.5 to 4 fingers without sitting up straight. If the body plate is upright, it will be a bit awkward. Judging from the overall interior experience of BYD Han EV, BYD Han EV can give consumers a luxury car enjoyment in terms of texture, technical equipment and comfort.

How does BYD Han EV drive?

After talking about the appearance and interior, what is the feeling of BYD Han EV? Since it is a test drive experience, how can we not talk about the feeling of driving! Let’s talk about parameters and power first. BYD Han EV provides two-wheel drive and four-wheel drive models, in which the front and rear dual-motor systems with total power of 363kW(494Ps) and maximum torque of 680N·m are adopted for the dual-motor four-wheel drive models. Among them, the long endurance version, the cruising range of the Ministry of Industry and Information Technology is 605km, and our test drive is the high-performance version of the Han EV four-wheel drive.

In this activity, we started from 4S shop to Tongling Yongquan Mountain Villa, with a total length of 180 kilometers. The middle section includes urban roads and expressway sections. In the early stage, before we got on the expressway section, there was a section of urban roads and there were many traffic lights in the middle. At this stage, we switched to economic mode. In this mode, the power output was relatively soft. After entering the expressway section, we switched the driving mode to SPORT mode. Choose the standard intensity for kinetic energy recovery. In the actual experience, the accelerator pedal of the four-wheel drive version is extremely sensitive. When the floor is electrified, the whole car is like a runaway wild horse. Its powerful acceleration performance gives the driver a strong sense of pushing back, but the overall feeling will not appear so abrupt, but it is delicate and linear. To be honest, this kind of driving pleasure will also make consumers feel addicted.

In addition, in addition to the extreme feeling of performance, BYD Han EV also brings us a good driving experience in handling, sports and comfort. When we arrive at the destination of Tongling Yongquan Mountain Villa, we need to go through a continuous curve mountain road. When our vehicle enters the curve, the lateral support of BYD Han EV is very good, and the flexibility of the whole chassis is also very good, which can make you easily turn the curve. To be honest, in this performance, BYD Han EV is not worthy of some luxury brands.

Finally, let’s talk about the performance of BYD Han EV in sound insulation. In fact, in real life, car noise can directly affect our driving experience. If the performance of the vehicle we are driving is not good enough in quietness, it will also increase the burden on the driver’s brain invisibly, which will make people feel annoyed and even lead to road rage. This is harmful to safe driving. At this point, BYD Han EV’s noise control in the car is good, and even some of them exceed the expectations of the key drivers. During the driving process, even if the speed reaches 120KM/h, the car is very quiet, and the wind noise and tire noise are also well controlled. At this point, BYD Han EV is better than other new energy vehicles.

Write at the end:

Whether it is the advanced design or the interior with both texture and high sense, BYD Han EV has given the key gentleman a good feeling. The excellent performance and the pleasant driving texture also make the key gentleman have enough surprises. For this price or this level of models, BYD Han EV is definitely a "face" and a "value" model. I believe that in the future new energy field, BYD Han EV will also create new achievements. Let’s wait and see!

[car home Jinhua Preferential Promotion Channel] Good news, preferential promotion activities are being carried out in Jinhua area! The current maximum discount for this model is 13,000, and the minimum starting price is 113,900. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

Tiggo 8 PRO is a medium-sized SUV, and its design is very fashionable and dynamic. The front part of the car adopts a large-area air intake grille, with sharp LED headlights and fog lights, creating a very domineering visual effect. The body lines are smooth and strong, and the overall style is very tough. The side of the car body is decorated with smooth lines and chrome plating, which makes the car body more exquisite. Through taillights are used in the rear part, which makes the whole rear look very fashionable. In addition, the Tiggo 8 PRO is also equipped with 18-inch wheels to make the whole car look more stable. On the whole, the design of Tiggo 8 PRO is excellent, which is not only fashionable and dynamic, but also very powerful, which is very in line with the aesthetic needs of modern consumers.

Tiggo 8 PRO is a medium-sized SUV. Its body size is 4745mm long, 1860mm wide and 1745mm high, with a wheelbase of 2710mm and front and rear wheel tracks of 1582mm and 1604mm respectively. The lines on the side of the car are smooth, showing a tough and fashionable feeling as a whole. Before and after tyre size are the same, both are 235/55 R18. Tire brands can choose different brands and models to meet different driving needs. In addition, the rim style of the Tiggo 8 PRO is also very unique, adopting a multi-spoke shape to make the vehicle look more dynamic. In short, the side design of the Tiggo 8 PRO is simple and atmospheric, which shows the strength and stability of the medium-sized SUV.

The interior design of the Tiggo 8 PRO is full of modernity. The central control screen size is 12.3 inches. It is equipped with a voice recognition control system, which can easily control multimedia systems, navigation, telephones, air conditioners and skylights. The steering wheel is made of leather and supports manual up and down+forward and backward adjustment, so that the driver can easily find the most comfortable position. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row is also equipped with a mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats can also be tilted in proportion, which increases the practicability of the vehicle.

The Tiggo 8 PRO is equipped with a 1.6T 197 HP L4 engine with a maximum power of 145kW and a maximum torque of 290N·m, and is equipped with a 7-speed wet dual-clutch gearbox. This engine has excellent performance and can provide strong power output for vehicles. At the same time, the addition of 7-speed wet dual-clutch gearbox also provides drivers with a smoother shift experience.

In the eyes of car home car owners, the design of Tiggo 8 PRO is excellent, which is not inferior to other models of Chery in recent years. He believes that the design of the Tiggo 8 PRO has high aesthetics, especially the black body, which gives people an atmospheric feeling. However, he also mentioned a problem that needs attention, that is, the black body is easy to get dirty. Overall, the owner is satisfied with the design of Tiggo 8 PRO. We believe that with the use and evaluation of more car owners, the reputation of Tiggo 8 PRO will become more and more rich and true, and it will also provide consumers with more car purchase references.

In the car home Xiamen Promotion Channel, we are pleased to announce that luxury brands are having preferential activities! As a high-profile medium and large station wagon, the price reduction of Volvo V90 is very impressive, with the highest discount reaching 61,000 yuan. In Xiamen, you can start with this model at a lower price through preferential activities. The minimum starting price is 399,400 yuan. If you want to know the specific preferential price, please click the "Check Car Price" button in the quotation form to get a higher discount.

The design of Volvo V90 is full of unique charm and exquisiteness. The front face design adopts the iconic Volvo family-style design, with a unique air intake grille, which makes it more visually eye-catching. The body lines are smooth, the overall style is fashionable and atmospheric, especially the unique C-pillar design, which shows its unique charm. The design of Volvo V90 not only embodies the traditional aesthetics of the brand, but also shows the sense of modernization and technology. No matter from which angle, Volvo V90 is an impressive luxury station wagon.

Volvo V90 is a luxury station wagon, with the length, width and height of 4959*1903*1543 mm and the wheelbase of 2941 mm respectively. The side lines of the car body are smooth, simple and elegant, giving people a feeling of noble atmosphere. The front and rear wheels are made of 245/45 R20 tires, with unique tire pattern design and good grip performance. The rim style is simple and generous, which complements the overall design of the car body and makes the vehicle more fashionable and sporty.

The interior design of Volvo V90 is full of simple Nordic style, creating a comfortable and luxurious atmosphere. The steering wheel is made of leather, which can be adjusted manually up and down+front and back, so that the driver can adjust according to his own needs. The central control screen has a size of 9 inches and supports voice recognition control system, including multimedia, navigation and telephone functions. There are four USB/Type-C interfaces in the front row and the back row, which is convenient for passengers to charge. The front seats are equipped with heating, ventilation and massage functions to provide a comfortable driving experience. The main and co-pilot seats can be electrically adjusted, including front and rear, backrest, height, leg rest and lumbar support, while the front seats are also equipped with seat memory function. The rear seats can be tilted in proportion, which increases the flexibility of space. Overall, the interior design of Volvo V90 is both comfortable and luxurious, making the driving experience more comfortable.

The Volvo V90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine uses an 8-speed automatic transmission, which can provide a smooth shifting experience and excellent acceleration performance. At the same time, it also has excellent fuel economy and reliability, and is a high-performance and high-efficiency engine.

If you are satisfied with the performance and configuration of Volvo V90, now is the best time to buy it. At present, our dealers are holding promotional activities to provide you with a cash discount of up to 10,000 yuan. In addition, we also provide 0 interest rate loans and free maintenance services for 3 years or 100,000 kilometers, making it easier for you to own this luxury station wagon. Act quickly and make your dream come true!

Leifeng. com reported on March 30th that Xin Huang, the former director of Xpeng Motors Autopilot Products, had joined Weilai as vice president, reporting directly to Li Bin, founder, chairman and CEO of Weilai.

In this regard, Xin Huang in the circle of friends suspected response: "false". It is understood that Xin Huang did join Weilai last year, but the position is senior director, not vice president.

During his tenure as Director of Autopilot Products in Xpeng Motors, Xin Huang promoted the implementation of NGP and memory parking projects in Tucki. In addition, Li Bin attaches great importance to the talents of autonomous driving technology, so Xin Huang’s level in Weilai is 6, after which his level in Tucki was 5. In this regard, Wei Lai also did not comment.

In July last year, it was reported by the media that Xin Huang had sent out six words in his personal circle of friends-"Thanksgiving, Goodbye and Best wishes", and it was suspected that he had left Xpeng Motors at that time.

Among many new car-making forces, Weilai has attracted much attention from the outside world since its establishment. A big reason is that its founders, Li Bin and Li Xiang, were once the bosses of the two largest vertical websites of automobiles in China.

In 2014, Li Binlian, the founder of Easy Car, together with car home Li Xiang, JD.COM and Tencent, invested and created a financing of 1 billion US dollars, and formally established Weilai, with the intention of building Tesla in China.

In the two years after its establishment, Weilai successively recruited a large number of senior executives from traditional car companies, who became the core entrepreneurs of Weilai Company in the early days, enabling Weilai to land in the capital market in just four years and complete the ringing of the bell on the New York Stock Exchange. These people include:

Qin Lihong, co-founder and legal representative of Weilai Automobile

Qin Lihong graduated from Peking University University of International Relations in 1999 with a master’s degree in law. In 2001, he obtained a master’s degree in public policy from Kennedy School of Government of Harvard University. In 2005, he joined Anhui Chery Automobile Sales Co., Ltd. as deputy general manager.

Zheng Xiancong, co-founder and executive vice president of Weilai Company.

In 2015, he officially joined Weilai, and together with Li Bin, he built the core team of the company, making contributions to the company in supply chain, industrialization and Weilai-driven technology.

Previously, he served as vice president of Fiat China Global Purchasing Center and general manager of gac fiat, and earlier worked for Ford, with nearly 40 years of experience in the automotive industry.

In August 2019, Zheng Xiancong announced his retirement. After retirement, he will continue to serve as the chairman of Weilai Drive Technology.

Martin Leach, former president and CEO of Weilai Automobile

Martin Leach has been working for Ford motor company for 24 years since 1979; In 2004, he served as CEO of Maserati; In 2006, he served as the president of GAZ Group, a Russian automobile company, in the UK. Since 2008, he has served as the vice chairman of Volvo Construction Equipment Group. In 2015, he joined NEXTEV Weilai as the president of the company.

He is not only a professional manager, but also an avid racing enthusiast. He became a kart driver when he was only 11 years old, and became a professional player at the age of 14. He has made great achievements in the field of karting and racing, and won several championship prizes in Europe.

In 2016, Martin Leach died unfortunately due to illness, at the age of 59.

Huang Chendong, Senior Vice President of Weilaiyuan

Huang Chendong is a Ph.D. in mechanical engineering from the University of Michigan, USA. He used to be the deputy general manager of the new energy division of SAIC. In March 2015, Huang Chendong joined Weilai, and was responsible for the core business of Weilai vehicle development, independent intelligent driving technology research and development, and electric power engineering.

In October 2019, Huang Chendong was promoted to senior vice president of Weilai, reporting to Li Bin. In June 2020, Wei Laiguan announced the news of Huang Chendong’s departure.

Padmasree Warrior, Chief Development Officer of Weilai and CEO of North American Company.

Joined Weilai in 2015, and together with Li Bin, promoted Weilai Automobile to become a competitive member of the global electric vehicle manufacturers. Before joining Weilai Automobile, Warrior was the chief technology officer and strategy officer of Cisco, and also served as the chief technology officer of Motorola. In December 2018, it officially announced its departure from Weilai.

In addition, Weilai Automobile also recruited Lu Xiaoming, the former chairman of Montblanc in China, to take charge of Weilai’s user experience. Zhong Wan Li, executive vice president of Jiangling, is responsible for the specific manufacturing. Ganesh V. Lyer, former chief information officer of Tesla, is the leader of Tesla’s ERP system and is responsible for the operation.

Ping Jiang, former vice president of Guangzhou Automobile Group, Zhou Xin, former executive director of automobile procurement and human resources and government affairs of Qoros, and Mao Jie, former executive director of automobile assembly of Qoros, and other senior executives are responsible for R&D, cost and manufacturing.

It can be said that at the beginning of its establishment, Weilai Automobile began to recruit a large number of senior executives, covering all aspects of automobile manufacturing.

In addition to founding the core figures in the early days, in recent years, Weilai has successively recruited many technical talents from well-known enterprises such as Huawei, NVIDIA, Wal-Mart, Xilinx and Huami.

Ren Shaoqing, co-founder and R&D director of Momenta, an autonomous driving startup.

In August 2020, Ren Shaoqing joined Weilai as assistant vice president, reporting directly to Weilai CEO Li Bin.

Ren Shaoqing graduated from the doctoral program jointly trained by the University of Science and Technology of China and Microsoft Asia Research Institute, and participated in proposing an efficient framework Faster RCNN and an image recognition algorithm ResNet for object detection.

The latter related papers won the Best Paper Award of CVPR, the top conference in the field of computer vision, in 2016.

In 2019, Momenta published an article saying that Ren Shaoqing ranked first in the world in adding academic citations to Google in autonomous driving, and accumulated academic citations ranked second in the world.

In addition, Ren Shaoqing was selected into the list of outstanding young people under the age of 30 in Forbes Asia in 2018.

Zhang Lei, Chief Architect of Yuan Hua Mi Technology

In August 2019, Zhang Lei joined Weilai Automobile as the vice president of software development, succeeding Dr. Li Zhuang.

Judging from the public information, Zhang Lei is a veteran of the automotive technology industry. In 2016, he joined the Huami Technology Silicon Valley team as the chief architect. Before joining Huami, Zhang Lei participated in the development of Android Auto, a car project.

After joining Weilai, Zhang Lei was mainly responsible for Weilai CDC (Car Digital Cockpit) business.

Hu Chengchen, former director of Xilinx Asia-Pacific Laboratory

According to public information, Hu Chengchen received his Ph.D. in computer science and technology in Tsinghua University in 2008, and then taught in Xi ‘an Jiaotong University for a long time. At the age of 29, he became an associate professor at the School of Telecommunications of Xi ‘an Jiaotong University, and later became a professor, and served as the head of the computer department of Xi ‘an Jiaotong University.

Its main research direction is data center, network big data and so on.

Later, in 2017, he was transferred from academia to industry, and served as the director /CTO of Xilinx Asia Pacific Laboratory, with rich experience in chip front-end design.

In October 2021, Hu Chengchen joined Weilai Automobile as the chief expert & assistant vice president and the head of the technical planning department.

Yin Shuijun, former president of Meitu mobile phone

(The picture on the right shows Yin Shuijun)

In February of this year, it was reported that Yin Shuijun, the former president of Meitu Mobile, joined Weilai to take the lead in the mobile phone business.

She Xiaoli, former chief functional safety expert of Huawei BU.

She Xiaoli graduated from Tsinghua University, worked as a functional safety expert in Baidu Autopilot Division for one year, and then worked as the chief functional safety expert and the chief big data application expert in Huawei.

According to public information, She Xiaoli joined Baidu (BIDU) in 2015 after receiving her Ph.D. in Tsinghua as a functional safety expert, and introduced the concept of functional safety into Baidu’s Autopilot Division.

A year later, he joined Huawei as the chief functional safety expert and the chief big data application expert, leading the design of vehicle-side data collection, cloud processing architecture and cloud value-added applications suitable for the characteristics of autonomous driving data.

In November 2021, She Xiaoli joined Weilai Automobile as an internal expert in algorithm research.

Zhang Xiaohong, former director of Huawei BU intelligent driving product project group.

Zhang Xiaohong graduated from Shanghai Jiaotong University with a major in mechanical engineering, and has served as a senior software development engineer of Shanghai Huawei Technologies Co., Ltd. and an OSS product director of Dingqiao Communication Technology Co., Ltd.

In April 2021, he joined Weilai as a senior product manager.

Steve Xie, former head of NVIDIA autopilot simulation.

On January 11th, 2022, Steve Xie, the former head of NVIDIA Autopilot Simulation, said that he had joined Weilai Automobile as the head and senior director of Autopilot Simulation Department of Shanghai Weilai Automobile Co., Ltd.

Steve Xie graduated from Peking University and received his Ph.D. from Columbia University. Judging from his work experience, Steve Xie had been deeply involved in the autonomous driving industry for many years before joining Weilai Automobile, and had working experience in Cruise, NVIDIA and other big manufacturers.

In 2018, Steve Xie joined Cruise, an American L4 autonomous driving company, responsible for simulation product development.

Alister Whelan, a former Jaguar Land Rover designer, and Joaquin Garcia, a former SEAT designer.

In October 2021, Whelan will become the design director of Weilai together with Garcia.

Alister Whelan had previously served as the interior design director in the design department of Jaguar Land Rover, and his career in Jaguar Land Rover was as long as 21 years, and he participated in the interior design of F-Type, F-Pace, I-Pace and other vehicles. Judging from his qualifications, he obviously has rich design experience.

Joaquin Garcia once worked in Skoda, a subsidiary of Volkswagen Group, for 5 years and in Seat for 6 years, and participated in the design work of Seat and its high-performance brand CUPRA.

Feng Li, Dean of BAIC New Technology Research Institute.

Feng Li comes from a technical background and knows a lot about automobile manufacturing. At the same time, he is also known as a "marketing wizard".

Previously, he worked in Chery Automobile, BAIC Group and other car companies, and has rich practice and successful experience in R&D, marketing, manufacturing and company management.

Since 2009, Feng Li has joined BAIC, successively serving as the executive deputy general manager of Beijing Hyundai, the president of Beijing Automotive Co., Ltd., the Standing Committee of the Party Committee of BAIC and the Party Secretary of the New Technology Research Institute of BAIC.

In December 2017, Feng Li joined Weilai Capital as a partner.

Bai Jian, former hardware director of OPPO and general manager of Xiaomi Chip and Forward-looking Research Department.

In November 2020, Bai Jian joined Weilai Automobile as vice president of hardware, reporting to Li Bin.

Before joining Xiaomi, Bai Jian worked for OPPO as the hardware director. In September 2018, Bai Jian joined Xiaomi Company as the general manager of Xiaomi Chip and Prospective Research Department. Bai Jian studied in Beijing University of Posts and Telecommunications, majoring in cryptography and communication engineering.

Zhu Jiang, former deputy general manager of Lexus China

In February 2017, Zhu Jiang joined Weilai Automobile as the vice president. In November, 2021, Zhu Jiang announced his resignation from Weilai and joined Jidu Automobile, a brand owned by Baidu Car, as the vice president of Jidu Automobile and the person in charge of user development and operation.

In 2002, Zhu Jiang began to set foot in the automobile industry, and then entered BMW Brilliance, responsible for dealer market, event marketing and other related work. In 2008, he was promoted to vice president of brand management of BMW China MINI.

In July 2014, he joined Lexus China as Deputy General Manager, mainly responsible for product planning and marketing.

Xie Dongying, former CFO of New Oriental

Xie Dongying worked in JPMorgan Chase, UBS Assets, UBS Investment Bank and other companies for many years, and then served as CFO of New Oriental Education Group, and once served as chief financial officer.

He is also a director of JD.COM, British education groups Noranda and Yum! China, and has helped many companies to complete the listing.

In May 2017, Weilai announced the appointment of personnel, and announced that Xie Dongying had joined as CFO, responsible for Weilai automobile financing and listing projects, and reported directly to Li Bin.

In October 2019, Xie Dongying left from Weilai.

Ralph kranz, former Volvo executive

In January, 2022, overseas media reported that Ralph Kranz, sales and commercial director of Volvo Germany, resigned on March 1st and joined Weilai Automobile to take charge of the German market.

According to public information, Ralph Kranz has many years’ experience in the automobile industry. Besides 10 years at Volvo, he also worked in aston martin and Toyota.

On the surface, it is wise for Weilai to dig kranz, mainly to promote the plan to enter the German market before the end of 2022.

Shen Feng, former Volvo executive.

In December 2017, the global CTO of Polestar, a high-performance brand owned by Volvo Cars, and Shen Feng, president of China and president of Volvo China R&D Company, announced that they had joined Weilai Automobile as vice president of quality and chairman of quality management committee, and were responsible for its overall quality-related management.

Volvo said that Shen Feng’s previous position in Polestar had been temporarily taken over by Lars Danielson.

Before joining Weilai, Shen Feng was a master of Ford 6-Sigma black belt, global CTO of Volvo Car Polestar and president of China, and president of Volvo China R&D Company.

Shen Feng has rich experience in 6-Sigma quality management, Geely Volvo International M&A, establishment of international R&D center, product R&D and mass production, supplier management, and establishment and commissioning of new factories.

1905 movie network news Jumanji: The Next Level, a Hollywood action adventure masterpiece, will be released nationwide on December 6th, and the Brave Team led by "Stonestone" Qiang Sen will be assembled again. This time, the game world is completely out of control, the difficulty of the level is soaring, the visual wonders are escalating, and the lives of four people are hanging by a thread at any time.

On December 5th, the film released a special edition of "All-round Advanced", in which all the main creators appeared to show the interesting shooting process of the film, and all the people worked together to create higher-level works, which perfectly explained the spirit of the brave to challenge the peak. The film is directed by jack Kasdan, and Dwayne Douglas Johnson, Jack Black, kevin hart and Karen Sheila Gillan will return to the whole lineup.

The main creative staff appeared in the comprehensive advanced special edition. 　

Qi Xin, the brave, works together to fight the peak again.

In addition to the thrilling and funny clips of the film, the special edition also exposed the behind-the-scenes shooting tidbits for the first time, and the main creative staff made an appearance to tell about their expectations for the film. Qiang Sen, as the leading actor and producer, has very high requirements for this film: "If you are lucky enough to make a film as successful as the first Brave Game, you must get an by going up one flight of stairs when making a sequel."

For director jack Kasdan, he also wants to "fight the peak again": "We want to challenge ourselves and do something new that was not in the first movie." In order to present a fully upgraded game world, they challenged infinite possibilities during this shooting. Not only were the scenes more diverse and grand, but the actors also went beyond their physical limits.

The reunion of the whole excellent team inspired everyone’s creative inspiration, produced wonderful chemical effects, and created a series of jokes at the same time. For example, Qiang Sen played Grandpa Eddie, which made Awkwafina, who played a mysterious new role, very amazed. In addition, Dr. Yong Shi also met a more powerful opponent — — You Ergen, the cruel man, makes people wonder how the brave will fight against this "ultimate enemy".

"Man-Bird Wars" and "Speeding Cars" are frightening.　

Mouth gun partners love each other and kill each other, which brings laughter again and again　

The brave game world, which has returned to the audience’s field of vision, has ushered in a dangerous escalation and total loss of control, and the rapid transformation of a number of extremely thrilling new levels is dizzying. In addition to the primitive jungle where the man-eating hippopotamus is hidden in the previous work, there are endless abyss that kills people at any time, numerous peak forest pontoons besieged by wild mandrels, extremely cold snow-capped mountains that suddenly collapse and crack, and uninhabited desert & HELIP; …

The wild animals in the game world, such as wild mandrills, angry ostriches, man-eating pythons and ferocious hyenas, are lifelike and terrible, with clear hair expressions and 100% reduction; The ostrich gallops as if it were there, and the flying stones and gravel seem to be in front of it. The immersive visual experience brings the extreme stimulation that makes people’s adrenal glands soar.

At the same time, there are a lot of jokes in the film. Whether Qiang Sen plays a bad-tempered grandfather or kevin hart turns into an elegant old gentleman who speaks very slowly, Gao Fancha’s "laughter" is hilarious, and the two of them start the mode of love and killing each other along the way, which makes people laugh hysterically. In addition, the brave fought fiercely with the angry ostrich brigade and fought side by side with Bethany who turned into a dark horse. The super-burning group battle was exciting and full of jokes. It was a rare "effective" and funny masterpiece.

Global word-of-mouth harvest received rave reviews.　

"The biggest surprise of the year" triggered the expectation of the whole people.

"Jumanji: The Next Level" has been praised by the media since it was announced. Recently, it has been released in other regions and countries, and it has received numerous praises. As a sequel to Super IP, people feel full of sincerity: "It’s great to see such a wonderful sequel!" "Surprise, amazing! After reading it, I look forward to the follow-up development of IP. ""The most surprising, thrilling and sincere Hollywood action adventure blockbuster in 2019 "; The comprehensive upgrade of the visual spectacle is amazing: "This brave game world presents us with a shocking spectacle";

The wonderful performances of the leading actors won numerous praises: "The best partner of Qiang Sen and kevin hart is worth watching, and Awkwafina has excellent acting skills." "I can’t choose the best actor, because everyone in it performed super brilliantly, which makes people sincerely admire!" ; The film brings you thrilling and hilarious sensory enjoyment: "The film has brought me unexpected excitement and continuous laughter, which is simply a surprise everywhere!" The strong word-of-mouth given by local media and audiences has ignited the strong expectations of domestic fans for film release.

Short-listed for the Oscar for Best Visual Effects 　

Top production team to create "the most powerful film in the same file"

Recently, "Jumanji: The Next Level" was shortlisted for the Oscar for Best Visual Effects Award. The shocking visual effects presented in the preview attracted countless audiences, thanks to the top behind-the-scenes production team: more than 5,000 visual effects teams from all over the world created vivid details of fierce beasts;

Spectacular scenes and checkpoints full of imagination are manipulated by artists who have participated in special effects blockbusters; The Oscar-level visual effects director who participated in the production also participated in the production of this film, presenting the imaginary game world realistically and satisfying the dreams of countless people to enter the game world. Since the pre-sale of the film started last week, so far, the pre-sale box office has exceeded 10 million, and the pre-sale ratio ranks first, and other indicators such as wanting to see also take advantage, crushing the films released in the same file.

No matter from the aspects of IP popularity, production level, card lineup, etc., it can be called the strongest giant system at the end of the year. Newly upgraded levels and newly joined characters will present a novel and interesting sensory experience for everyone, which is definitely worthy of the title of the most anticipated Hollywood action adventure blockbuster at the end of the year.

Jumanji: The Next Level, a Hollywood action adventure masterpiece, is directed by jack Kasdan, and the four leading characters, Dr. Yong Shi Dwayne Douglas Johnson, geologist Jack Black, linguist kevin hart and sexy girl Karen Sheila Gillan, will return to the whole lineup! In order to save their lost companions, the Brave Four assembled again and entered an unknown world that was completely out of control. Facing the dangerous barrier of off the charts, Qiang Sen led the team to challenge the limit to escape. An adventure full of thrills and surprises is about to begin.

Cctv newsOn July 23rd, the State Council Joint Prevention and Control Mechanism held a press conference on the safety and effectiveness of vaccines in Covid-19. According to the report of the World Health Organization, the newly confirmed cases in the western Pacific where China is located increased by 37% last week, which is the fastest growing region in the world. Omicron’s BA.5 sub-branch has spread to more than 100 countries and regions around the world, resulting in an increase in the number of infections, hospitalizations and severe cases, and the pressure on China’s foreign countries to prevent imports is increasing.

Recently, the local epidemic situation has shown a trend of multi-point distribution and frequent occurrence. In some areas, the epidemic spillover has not been completely blocked, and the prevention and control situation is severe and complicated.

We must unswervingly adhere to the general strategy of "external defense input, internal defense rebound" and the general policy of "dynamic clearing". The areas where the epidemic occurred should deal with the clustered epidemic according to the local situation, concentrate resources and strength to quickly put it out, and quickly curb the spread of the local epidemic; Border areas and entry cities should strictly implement various measures for external defense input, strictly manage in a closed loop, and resolutely avoid the destruction of defense and the overflow of epidemic situation; Areas where no epidemic has occurred should continue to do a good job in normalization prevention and control, and maintain the efficient operation of the emergency response command system.

Covid-19 vaccination should be continued.

　　Editor’s note:With the improvement of living conditions and the strengthening of health awareness, more and more people enter the fitness industry. Some people exercise to gain muscle, while others exercise to lose weight. What benefits can fitness bring us? Today, people’s network health talks with you.

　　Strength training, the benefits are not only muscle gain.

　　1. Prevent and improve anxiety and depression. A study of more than 1,800 people at Harvard University found that people with mild to moderate depression who do strength training at least twice a week have significantly less symptoms than those who don’t. This is because strength training increases the blood flow in the brain and releases brain hormones that enhance mood, such as norepinephrine and dopamine.

　　2. Improve cognitive function. A study published in the journal Molecular Psychiatry shows that people who do strength training twice a week have significantly improved their cognitive function after 18 months. Researchers say that strength training can thicken a part of the gray matter in the brain that is often affected in early Alzheimer’s disease.

　　3. Reduce the risk of falling. Falling is the main cause of death among people over 65 years old, and the weakness of lower body strength, especially leg strength, is the main risk factor. In a review of 17 studies published in the British Medical Journal, it was found that the risk of the elderly who participated in the fall prevention exercise program, including strength training, decreased by more than one third.

　　4. Reduce the risk of type 2 diabetes. A Japanese study published in the Journal of Diabetes Research shows that the elderly over 60 years old have undergone low-intensity resistance training twice a week for 16 weeks, and their blood sugar levels have improved significantly. Su Hao said that the process of human aging itself is caused by insufficient energy supply of cells, and strength training can delay cell aging and improve sugar metabolism.

　　5. Prevent heart disease. A study of 4086 adults by the American Heart Association in 2018 showed that strength training can protect health better than aerobic exercise. Last year, a study published in the journal Medicine and Science in Sports and Exercise showed that less than one hour of resistance exercise per week can reduce the risk of metabolic syndrome (such as hypertension, high cholesterol and elevated blood sugar). "This is because strength training can increase the body’s sugar and lipid metabolism." Su Hao explained.

　　6. Relieve the symptoms of chronic kidney disease. Muscle atrophy is one of the symptoms of chronic kidney disease. A study published in the American Journal of Physiology last year found that patients who combined aerobic exercise with strength training three times a week significantly increased their muscle strength and overall physical fitness, and other symptoms of patients with kidney disease, such as itching, shortness of breath, impotence and muscle spasm, were also relieved. Patients who only do aerobic exercise have no obvious effect.

　　Four movements can reduce underarm fat

　　Some women find that there are two lumps of meat under their armpits when they are wearing clothes, which greatly affects their appearance and worries them. In this regard, Tan Sijie, a professor at the Department of Sports Human Science of Tianjin Institute of Physical Education, said that this excess meat is mostly false breast milk, that is, the subcutaneous fat in front of or under the armpit increases, which can be improved through the following four actions to make the body look better.

　　1. Back flexion: Sit on the bed or mat, hold the ankle with both hands, touch the ground with the elbow joint, bend the upper body forward, fully extend the back, and try to make the chest touch the thigh; After 6 ~ 8 seconds, restore and do it for 10 ~ 12 times.

　　2. Flexion and extension of the back of the neck: stand up straight, hold the barbell piece with both hands, and elbow height lifts it, then lift the barbell piece upward until the arms are straight, and then restore it. Do it 8 times in a row and do 4 ~ 6 groups.

　　3. Push the wall exercise: hold the wall with both hands upright, stand with your body leaning forward against the wall, bend your elbows and push the wall to make your body upright, and then stop for a while and restore. Do it 20 ~ 30 times in a row, a total of 2 groups.

　　4. Bend your arms and strengthen your chest in a prone position: kneel on the floor with your arms straight, then bend your arms down until your chest hits the ground. When bending your arm, pay attention to putting your body’s center of gravity on your wrist, and support your body weight with the strength of your arm and wrist. Do it 8 ~ 10 times repeatedly.

　　Exercise since childhood, and you will get less cancer all your life.

　　An epidemiological study by the University of Sao Paulo in Brazil shows that from the age of 17, the health benefits of 60 minutes of moderate physical exercise every day will accumulate for a lifetime.

　　In order to investigate the causes of chronic diseases and the long-term effects of physical activity, nutrition, hormones and environment on the development of diseases, the research team conducted a follow-up survey on 28,000 American women. The researchers collected the physical exercise data provided by the participants in adolescence (12-22 years old), and then followed up their physical examination results and exercise every year. The relationship between physical activity in adolescence and the risk of adenoma was tested by logistic regression model. It was found that the risk of adenoma was reduced by 7% in people with more physical activity in adolescence (more than 60 minutes of exercise every day). Starting to exercise in adulthood (23-64 years old) reduces the risk by 9%; Those who have been exercising from adolescence to adulthood have reduced the risk by 24%. The findings were published in the British Journal of Cancer.

　　Researchers say that the health benefits brought by sports will have cumulative effects with age. At a time when unhealthy lifestyles such as sedentary, smoking, drinking and overeating are widespread, this study aims to enlighten the public that educating children to form the habit of insisting on exercise from adolescence will benefit them for life.

　　Exercise in the gym is step by step.

　　Step 1: Warm-up (10 ~ 15 minutes): As soon as many novices enter the gym, they can’t wait and immediately start strenuous exercise, ignoring an important link — — Warm up. Wang Anli said that warm-up activities can not only reduce sports injuries, but also improve sports ability, improve joint flexibility and mobilize internal organs.

　　Warm-up activities are based on body fever, slight sweating and no fatigue, and mainly low-intensity activities. For example, you can do some knee stretching exercises first, and then jog for a few minutes, preferably outdoors; Walk for a while after jogging, and increase the swing range of your arms appropriately; After feeling the temperature rise, do some stretching exercises. In addition, warm-up activities can also be carried out in a targeted manner. For example, before spinning training, you can do opening and closing jumps, lunges and leg stretching to mobilize breathing and leg muscles.

　　Step 2: Training (about one hour). Many people run on the treadmill for an hour as soon as they enter the gym, which makes it difficult to carry out strength training later because the energy has been exhausted. The correct order is: anaerobic first, then aerobic, such as dumbbell bending, squat and other anaerobic exercises to improve metabolic function, and then aerobic exercise, the exercise effect is better, but pay attention to the fact that the total time of the two should not exceed 1 hour.

　　When training equipment, you should practice big equipment first and then small equipment, otherwise, there may be no stamina; We should also follow the principle of gradual progress, starting with a small number of pounds, such as 1 pound, 3 pounds and then rising to 5 pounds or more; The number of practice groups starts from 2 groups, and then gradually increases, with a group of 12~15 times. In addition, when practicing strength, novices should first choose fixed equipment, such as bench press with Smith machine, feel muscle contraction and learn to exert strength, and then practice free weight training, such as lifting barbells from the ground.

　　Step 3: Tidy up or relax (5 ~ 10 minutes). After the training, finishing activities with a small amount of exercise for 5 to 10 minutes can make the muscles recover faster and prevent muscle spasms, injuries and soreness. For example, you can walk fast or run 300 meters and do stretching activities. In addition, relaxation activities are also targeted, that is, which parts of muscles are used more during exercise, where to relax. For example, spinning training uses more muscles in legs and shoulders. After training, you can do leg press, turn shoulders and other actions. (People’s Health Network Comprehensive from Life Times)

　　☆ Recommended reading ☆

　　Why do you say "eat radish in winter"? Green, red and white radishes have different effects.

　　In winter, you always freeze your hands and feet. A few warm ways will keep you warm for the winter.

　　Breathing through your mouth will make you "stupid and ugly"! Measure how you breathe.

　　The longer you stand with your eyes closed on one leg, the longer you live. Remember 6 "micro" s if you want to live longer.

　　How to spend the "closed season"? Beginning of winter will do these three things later.

　　Can you become "stupid" if you don’t sleep well? Staying up late is more terrible than you think.

　　How to stabilize hypertension in autumn and winter? Abide by two principles

　　The taste that salty hurts the kidney and pungent hurts the lung determines the health of your five internal organs.

　　The root of all diseases! How many do you know about the nine hazards of obesity?

　　As the "explosion" of the new format of the digital economy, in the past year or so, live broadcast has been in the limelight. Both professional anchors, stars, bloggers and amateurs have entered the live broadcast room one after another. From selling lipstick to selling houses, the anchors are all eloquent: "delicious", "beautiful" and "buy it" … … More and more consumers have also adapted to live shopping. According to the data released by China Internet Network Information Center, as of December 2020, the number of live e-commerce users in China has reached 388 million, ranking first among all live webcasts, and 66.2% of live e-commerce users have purchased live products.

　　While the live broadcast of goods is booming, some live broadcast rooms also gather many consumption traps such as counterfeiting, exaggeration, improper goods and poor after-sales service. How long can the live broadcast be "fragrant"? Can we return to rationality from barbaric growth in 2021?

　　It’s annoying to watch the excitement

　　Today, watching live shopping is a common thing. Open Taobao, JD.COM, Suning, Mushroom Street and other online shopping platforms at any time, and you can hear the call of "friends" and "babies" from the anchors. Every few minutes, there are airborne red envelope gift certificates. Often, consumers have not had time to understand whether they really need it, and they are already hot-headed. "Order, buy!" However, when the courier arrives, the products that many people buy are far from what the anchor said.

　　Liu Jing, who works for a media company in Daxing District, Beijing, recently stepped on a live broadcast pit with goods. She listened to the neck pillow recommended by a platform anchor to relieve neck and shoulder pain, so she took the idea of giving it a try and spent more than 500 yuan to place an order. Unfortunately, after she got it, she found that this pillow was shoddy and completely different from what the anchor said. I wanted to return it, but I found that I couldn’t even find the live broadcast platform. Liujing said: "I thought it was worth more, but it was cut ‘ Leek ’ I think that the complaints from relevant departments can’t produce evidence. "

　　Zhu Jianqiao, secretary-general of China Consumers Association, analyzed the main reasons why it is difficult to protect rights with live broadcast. He said that the main body of live broadcast with goods involved in sales is diverse, and the responsibility is unclear, which makes consumers not know who to look for when defending their rights. Consumers bought it by watching the live broadcast. As a result, the anchor may say that you are trading with Taobao and JD.COM, and it has nothing to do with me; Looking for the seller of the flagship store, he may say, you are drained through the live broadcast room; Looking for a platform, he may say, I just provide the venue, and you have to find the anchor.

　　The problems of live broadcast with goods include old problems such as poor quality, false propaganda, and inadequate after-sales, as well as new problems such as fraud by public figures with goods, traffic fraud, and false reports. Brushing the bill and brushing the flow is one of the worse behaviors. Industry insiders told reporters that although the shopping platforms such as Tmall and JD.COM are increasingly cracking down on swiping bills, it is not difficult to find traffic dealers on the Internet, and even you can find sellers by directly entering keywords such as "pink" and "live traffic" on some websites. On the quotation sheet of an online shop, the annual price of machine brushing package ranges from 1000 yuan to 5,000 yuan, while the manual account is more expensive, and it also corresponds to the number of different viewers, likes and shares, sales volume with goods and the number of real people’s comments. Even for the sake of good-looking data, the data of different commodities in the same store, such as apples, are grafted onto bananas. These false data seem to maintain the "worth" of artists or online celebrity, but they seriously mislead consumers, and at the same time, they are just fleeting losses for businesses.

　　Innovating supervision and standardizing management

　　The current situation of concentrated consumer demands makes live broadcast with goods one of the 11 hot spots of consumer complaints in the Analysis of Complaints Accepted by National Consumers Association in 2020 issued by China Consumers Association. On March 15th this year’s International Consumer Rights Day, local consumer associations have also drawn their priorities according to local conditions. For example, the Consumer Protection Committee of Anhui Province specially reminded consumers in the No.1 consumption reminder in 2021 to try to buy goods in the official flagship store or the live broadcast room of well-known anchors. Don’t trust the propaganda made by merchants such as "special price", "clearance price" and "lowest price in the whole network", and keep relevant vouchers, and actively defend their rights when their rights are damaged.

　　Since the second half of 2020, from industry associations to regulatory authorities, a series of rules and regulations have been issued for live webcasting, especially for live webcasting. The intensity of policy release is rare over the years, precisely to promote the healthy development of live webcasting as soon as possible.

　　First of all, from the perspective of activating the consumer market, relevant functional departments give more confidence to webcasting with positive support and expectation. In July, 2020, 13 departments, including the National Development and Reform Commission and Ministry of Human Resources and Social Security, issued the Opinions on Supporting the Healthy Development of New Business Forms and Models, Activating the Consumer Market, and Promoting Employment Expansion, which clearly stated that it is necessary to cultivate new individuals, support independent employment, and support diversified independent employment and time-sharing employment such as webcasting. In the same month, among the new occupations jointly released by the Ministry of Human Resources and Social Security, the General Administration of Market Supervision and the National Bureau of Statistics, "Live Salesman" ranked among them, which means that "e-commerce anchor" and "online celebrity with goods" have obtained official certification as a new occupation.

　　In regulating the rules of online shopping behavior, the supervision mode of "internet plus" is constantly innovating. There are three main bodies of live delivery, namely, platform, anchor and merchant. Who should I look for in case of consumer disputes? In the "Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities" issued by the General Administration of Market Supervision in November 2020, the responsibilities and obligations of all parties involved in the process of live delivery were clarified, and at the same time, eight common illegal acts in live delivery, such as illegal product quality, illegal advertising and infringement of consumers’ legitimate rights and interests, were required to be investigated and dealt with according to law.

　　The fraud of live broadcast data was mainly rectified. In the "Regulations on the Management of Internet Live Marketing Information Content Service (Draft for Comment)" issued by the Network Information Office in November 2020, it is clearly required that operators and live marketers engaged in Internet live marketing information content services should publish goods or service information truthfully, accurately and comprehensively, and must not "fabricate or tamper with data traffic such as attention, page views, likes and transaction volume". For those who violate the above provisions and cause damage to others, clear penalties have been made for the corresponding degree of behavior.

　　Innovative regulatory measures are also adopted for the management of the network platform. The consultation draft of the Internet Office has increased the management responsibility of the e-commerce live broadcast platform. In the Notice on Strengthening the Management of Online Show Live Broadcasting and E-commerce Live Broadcasting issued by the State Administration of Radio, Film and Television, specific management rules are put forward on the registration, content, audit, anchor and reward of online live broadcasting and e-commerce live broadcasting. It is clearly required that the overall ratio of the number of first-line auditors of relevant platforms to the number of online live broadcast rooms shall not be less than 1: 50.

　　In 2021, whether the new format of live broadcast with goods can continue the prosperity depends on whether it can move from barbaric growth and quick money to legal and standardized operation. After all, only by legal compliance can we go far.

　　In the middle of the night, the well-dressed female anchor sat in the live broadcast room, shouting for everyone to click on the little yellow car and place an order to buy products such as plum fruit. In front of the spotlight, there are two monkeys wearing diapers and skirts. They climb on the female anchor and sometimes make a cry, becoming a "powder-sucking weapon" in the live broadcast room.

　　These female anchors have another identity. They are zookeepers. In the evening, they will dress up their monkeys and start live broadcast with goods. Some anchors even broadcast live until midnight. The extreme news reporter also found that there were also anchors who painted lipstick on monkeys during the live broadcast.

　　These anchors have attracted many fans by dressing up cute monkeys, but many netizens are worried that these monkeys will be "forced to open business" in the spotlight every day, and will they be hurt?

　　On May 27, the wildlife protection department of the city where the relevant zoo is located responded to the journalist, and the zoo was not allowed to use monkeys to bring goods live. After investigation and verification, this behavior would be stopped.

　　"Monkey Anchor" was forced to open late at night

　　"Special offer once a month, let’s hurry up and shoot, and count down for 10 seconds … …” Late at night on May 25th, a blogger named "Xiaoxinxin" sat in the live broadcast room and recommended a plum fruit product, claiming that the plum fruit has the function of losing weight.

　　Unlike other anchors with goods, this anchor is crawling with two monkeys. One of them was wearing a diaper, and the other older one was wearing a flowered skirt. On the table in front of the anchor, in addition to the products she promoted, there is also a sign printed with "Xinmaqi Fantasy Animal Theme Park Work Permit". A netizen who just entered the live broadcast room asked: "Why can I bring a monkey live?" The anchor replied: "Because I am their keeper."

　　The breeder of Hebei Hengshui Xinmaqi Fantasy Animal Theme Park is broadcasting live (Source: video screenshot)

　　During the live broadcast, two monkeys clung to the anchor’s clothes and snuggled up to her, sometimes squinting. The anchor put them on the table and wanted to stand up and show the slimming effect after eating plum fruit. When a monkey saw that the anchor was ready to get up, he swooped back into her arms, tugged at her clothes firmly and squeaked until the anchor held it in his arms and stroked it like a baby, and the monkey’s mood stabilized.

　　Many netizens said that the monkey may be too sleepy and need to sleep, so his mood is uneasy. The anchor said that the monkey thought she was leaving, so she climbed on top of her.

　　The live broadcast lasted until after 0 o’clock the next day.

　　Also broadcast live late at night, there is an anchor in Tieling, Liaoning. The anchor’s live broadcast room has a work permit hanging on his chest, and the background of the live broadcast room has the words "Tieling Longshoushan Zoo". In the live broadcast room, there is a monkey named "Little Apple", wearing a red skirt, and sucking the "Shumian Fuling Ziziphus jujuba seed paste" in the anchor’s hand. The anchor is also promoting a plum fruit and a probiotic freeze-dried powder that is said to have weight loss effect.

　　A zoo keeper in Tieling, Liaoning Province asked monkeys to bow to netizens (Source: video screenshot)

　　The live broadcast record of the anchor shows that on May 24, several of her live broadcasts began at 6: 50 pm and ended at 0: 30 on the 25th. At 8: 27 pm on the 25th, she started the live broadcast again until 0: 21 the next day.

　　In addition to the anchors that broadcast live at night, there are also some anchors that broadcast live during the day. In Hengshui Wildlife Park in Hengshui City, Hebei Province, a keeper opened two accounts, and the live broadcast record of one account showed that on May 26th, she started at 1 pm and ended at around 10: 30 pm, during which several live broadcasts were conducted.

　　On the afternoon of 27th, Jimu journalists entered the anchor’s live broadcast room and saw a monkey in diapers and a monkey in clothes playing in a corner, eating melon seeds, etc. The anchor only spoke beside him and didn’t appear. The anchor said that there are many monkeys in the zoo and they will appear one by one.

　　In the live broadcast room of a zoo keeper in Siyang, Jiangsu, the reporter saw that the anchor was selling a cosmetic at a loud voice, and the little monkey in front of her squinted from time to time and looked very tired. Some netizens expressed their distress.

　　Someone once made monkeys smoke and wear lipstick.

　　After consulting the accounts of these breeders’ anchors, Jimu journalists found that they not only let the monkeys appear in the live broadcast, but also update short videos about monkeys every day to attract fans’ attention.

　　The video released by the keeper of Hengshui Wildlife Park shows that she often interacts with monkeys and baboons in clothes, sometimes giving them a bath and sometimes feeding them lollipops and lactic acid bacteria drinks. A video updated by the anchor in March this year shows that a monkey has three lollipops in his mouth, his cheeks are bulging and he still holds a lollipop in his hand.

　　In the video released by Xiao Xinxin, the monkey will sit on a stool like a human being, cross his legs and hold a bottle of drink. There is also a plate of fruit on the stool next to it and a tablet computer in front. The scene is obviously designed by the breeder, and the video has 178,000 likes.

　　In the video released by the male breeder of a zoo in Jilin, he sometimes takes the monkey to eat fried dough sticks in the ice and snow, sometimes takes the monkey to eat French fries, and sometimes eats instant noodles and ice cream. This monkey has become a food broadcaster.

　　The extreme journalist also noticed that in the video released by the breeder, a monkey was holding an unlit cigarette and biting it, with the caption "The little guy shredded all the cigarettes to help her uncle quit smoking". Some netizens commented: Don’t play with cigarettes for monkeys.

　　The behavior of these breeders taking monkeys live and shooting short videos has also caused many netizens to worry that these behaviors will hurt monkeys, and some videos are even suspected of abusing monkeys.

　　In November last year, some netizens reported that Hengshui Wildlife Park had forced a young monkey to smoke and filmed a short video and sent it online. This behavior was suspected of cruelty to animals, or attracted attention and promoted the park by hype. The video shows that a monkey is sitting on a small bench with a lit cigarette in his mouth. Because of the smoke stimulation, the little monkey keeps blinking. After someone took the cigarette, the little monkey rubbed his eyes, then lay on the ground and was covered with white cloth, suggesting "death". The words "smoking is harmful to health" also appeared in the video.

　　Hebei Hengshui Wildlife Park once took a short video of monkeys smoking (Source: Red Star News)

　　At that time, the zoo had explained to the media that the monkey just posed with cigarettes and didn’t really smoke. The short video was just to promote "smoking is harmful to health". The video was deleted after it caused controversy.

　　Another video obtained by Jimu journalist shows that the keeper of Hengshui Wildlife Park once put lipstick on it with a monkey in his arms. Some netizens also questioned that this move is animal cruelty. At present, the video has been deleted from the accounts of the zoo and the breeder, but some people are still forwarding it.

　　The breeder of Hengshui Wildlife Park in Hebei once painted lipstick on monkeys (Source: video screenshot)

　　The reporter also noticed that on May 1 last year, the female breeder of Qinhu Zoo in Taizhou, Jiangsu Province painted eye makeup for monkeys in the live broadcast and promoted beauty products. In February of this year, another netizen reported that the breeder gave the monkey milk and drinks, ate strawberries, durian, longan, lychee, etc., and made a short video live. The Network Information Office of Jiangyan District Committee of Taizhou City replied that the office, together with relevant departments, had an interview with the anchor and the person in charge of Qinhu Zoo, reiterated the relevant laws and regulations, urged him to remove the products containing bad content before, and asked him not to make up monkeys, not to use live monkeys to bring goods, and not to use live monkeys for a long time.

　　The wildlife protection department said that it would stop the live broadcast.

　　The journalist noticed that the keeper of Qinhu Zoo temporarily stopped updating short videos from May 16th. She replied to netizens in the comment area that she has arrived in Binzhou, Shandong Province and will resume live broadcast in the near future.

　　On May 27th, Jimu journalists called Qinhu Zoo many times, but no one answered. The reporter also called Hengshui Wildlife Park and Xinmaqi Fantasy Animal Theme Park respectively, suggesting that some netizens thought it was inappropriate to use monkeys to bring goods live, and the relevant staff responded and would report the matter to the leaders. That night, Simaqi Fantasy Animal Theme Park replied to the reporter that the live broadcast time would be adjusted in the future, and monkeys would not be allowed to live in the middle of the night.

　　The reporter also contacted the Nature Reserve and Wildlife Protection Management Section of Hengshui Natural Resources and Planning Bureau. The staff said that the zoo was not allowed to use monkeys to carry goods live. After investigation and verification, they would stop this behavior.

　　At 9: 00 p.m. on May 27th, a journalist noticed that the keepers of the above two zoos in Hengshui City had not carried out live broadcast with goods.

　　A zoo keeper in Jiangsu is broadcasting live (Source: video screenshot)

　　Hu Huijian, a researcher and doctoral supervisor at the Institute of Zoology, Guangdong Academy of Sciences, said that primates such as monkeys are protected animals at or above the national level, and artificial breeding of monkeys should go through legal procedures such as the Wild Animal Domestication and Breeding License. If individuals or units do not have relevant certificates of legally owning monkeys, it is illegal. From the perspective of wildlife protection, using monkeys to carry goods live will definitely have an impact on wildlife. Because whether it is a zoo or an individual raising monkeys, we must consider "abundance", that is, the needs of wild animals for the environment and psychological needs.

　　Animals need a good natural environment, and live broadcast with goods is in a very artificial environment, and monkeys certainly have no will to live broadcast with goods, so forcing them to live broadcast with goods is a serious violation of animal welfare. If the breeder puts makeup on the monkey, forces the monkey to take a photo, or forces it to do some body movements, it is not only against animal welfare, but even suspected of cruelty to animals.

　　In addition, among all primates, humans need the shortest sleep time, while monkeys need 10 to 15 hours of sleep time, while monkeys generally move during the day, so live broadcast at night will also affect the rest of monkeys.

In recent years, artificial intelligence technology represented by deep learning and reinforcement learning has expanded from engineering fields such as language translation, image recognition and industrial automation to economic and financial fields such as intelligent production, intelligent agriculture, intelligent logistics, macro-economic monitoring of big data, and quantitative investment and research, which can be said to be widely used.

Artificial intelligence technology has the inherent advantage of dealing with high-dimensional data, and can avoid many limitations of traditional analysis methods by means of representation learning, value function approximation and feature selection, and obtain better prediction and decision-making effects. In order to make artificial intelligence technology achieve satisfactory prediction and decision-making results, researchers often need to invest a lot of data resources. This technical feature makes data resources a key factor of production. With the popularization of big data, intelligence, mobile Internet and cloud computing, artificial intelligence technology, as the underlying technology to provide information products and services, is also the key to the gradual transformation of industrial economy to digital economy.

　　What is the artificial intelligence algorithm?

　　Artificial intelligence algorithms can be roughly divided into supervised learning, unsupervised learning and reinforcement learning. Among them, supervised learning learns laws from human experience through continuous training programs (models). In this kind of machine learning, researchers will constantly adjust model parameters by marking data to achieve learning purposes. Similar to parents will show their children different colors, sizes and even kinds of apples, and teach children to know "never seen" apples. This is the purpose of supervised learning: out-of-sample prediction.

　　Unsupervised learning enables the machine to extract features directly from the existing data and compress the information for other tasks through training programs. Like traditional principal component analysis, high-dimensional features can be approximated by low-dimensional vectors. For example, we can use principal component analysis technology to compress pictures to save storage space. Therefore, this kind of machine learning algorithm does not need previous experience, and is also called unsupervised learning.

　　Of course, the relationship between unsupervised learning and supervised learning is not contradictory to each other, and we can also use semi-supervised learning algorithm for data with partial labels. For example, the recently popular antagonistic neural network — — We can use this algorithm to learn a series of Oracle Bone Inscriptions, so that it can generate a number of "Oracle Bone Inscriptions" which is enough to confuse the false with the true, but never represents any meaning, which is equivalent to a calculation program that "paints a tiger as a tiger" but doesn’t know it is a tiger.

　　 In addition, reinforcement learning is different from the above (none, half) supervised learning algorithm. Reinforcement learning is an extension of dynamic optimization, while (none, half) supervised learning is closer to statistics. Reinforcement learning can maximize the cumulative benefits of intelligent programs by making them constantly interact with the environment and adjusting the decision parameters (processes) of intelligent programs. Reinforcement learning is the machine learning algorithm closest to human decision-making process, which is similar to letting an agent perceive the world infinitely and quickly, and optimizing its decision-making process through its own failure or success experience. In this process, computer programs do not need teachers so much. Of course, intensive learning cannot be completely separated from supervised learning. For example, AlphaGo is a computing program trained by means of intensive learning, but in the first stage of AlphaGo training, researchers used a large number of human players’ chess manuals for AlphaGo to imitate learning, where human experience is similar to that of teachers; However, in ZeroGo, an upgraded version of AlphaGo, imitation learning has been completely abandoned.

　　 In order to make artificial intelligence algorithms universally applicable, we often need a lot of data, computing power and effective computing algorithms. A large amount of data is equivalent to hiring a knowledgeable teacher to guide the computer program, and high computing power will give the computer program the ability to learn knowledge faster. An important direction in the field of artificial intelligence research is to continuously develop computing algorithms that can make more effective use of existing data and computing power, which is equivalent to providing better learning methods and paths for computer programs. Therefore, data annotation, cloud computing, chip design and algorithm development are the core parts of the artificial intelligence industry.

　　What impact does artificial intelligence technology have on social economy?

　　 In fact, artificial intelligence technology originated as a discipline in 1950s, for example, McCarthy and others, the "father of artificial intelligence", proposed artificial intelligence in 1950s; The decision tree model originated from 1950s to 1960s, while the neural network model and Q-learning reinforcement learning algorithm, which are widely used at present, originated from 1980s. However, if artificial intelligence technology wants to reach the accuracy of human decision-making, it needs a lot of training (experience) data and high computing power, so it was not until 2000 that artificial intelligence technology was able to achieve leap-forward development.

　　With the blessing of a large amount of data and high computing power, some artificial intelligence technologies can replace humans to make large-scale accurate decisions, and also replace more and more manual jobs. Judging from the current impact, on the one hand, the application of machine learning has indeed replaced some traditional labors, resulting in the labor crowding-out effect: automated robots tend to make the production process unmanned, natural language processing technology can better complete most of the translation and even information extraction, and machine learning algorithms can even more accurately characterize the properties of small molecular compounds, thus reducing the labor and time consumption required for large-scale repetitive work to some extent.

　　 On the other hand, like previous technological revolutions, the rise of machine learning has not only improved social production efficiency, but also created new jobs for society. Since the birth of the industrial revolution, steam turbines have replaced grooms and coachmen, spinning machines have replaced textile workers, wired telephones and wireless telegrams have replaced postmen, and electronic computers have replaced hand-operated computers, saving a lot of manual calculations. However, it should be noted that every scientific and technological progress has not caused a large number of social unemployment, but will change the original social production organization structure and produce new formats by improving the production efficiency and technological innovation of traditional industries. Scientific and technological progress not only changes the production technology of industrial enterprises, but also changes the work content of traditional industries, resulting in new job demands.

　　Like any other technological innovation, machine learning technology has different degrees of influence on different industries and different positions. For those who are engaged in production processes, the impact of machine learning is undoubtedly subversive. However, for those positions that need overall planning, innovation and interaction, machine learning can not make a significant impact at the current stage.

　　In addition, we also need to realize that artificial intelligence algorithms still cannot reach the level of "intelligence". Any technology is accompanied by security risks, and so are artificial intelligence algorithms. For example, most supervised learning algorithms do not have a clear logic generation process, which not only prevents researchers from effectively interfering with the algorithms, but also makes artificial intelligence algorithms less robust in the training and prediction stages. To give a simple example, in a classification algorithm, if we change a pixel on a three-inch cat photo, it may make the computer algorithm identify the cat as other items. This kind of practice is called reverse attack and involves artificial intelligence technology risks.

　 　 　 　Just like other emerging industries in the early stage of development, due to the lack of early supervision, some enterprises will make improper use of their early advantages in data, computing power and algorithms, leading to the abuse of artificial intelligence technology, monopoly operation of some head enterprises, disclosure of private data and even enterprise operation risks caused by over-reliance on algorithm decision-making, which are the application risks and derivative risks of artificial intelligence technology.

　　Therefore, how to develop and lead this strategic industry has become the top priority at present — — We need to think about how to give full play to the social bottom function of the government during the period of intelligent economic transformation, and how to standardize the operation of the private sector when its computing power and scientific and technological level exceed those of the regulatory agencies.

　　What are the advantages of the revolution with intelligent technology?

　　Strengthen investment in research and development, coordinate industry development, achieve core industry leadership, and grasp the dominance of artificial intelligence technology.Artificial intelligence has become a basic core field related to national security and overall development. At present, although the development of artificial intelligence in China is generally upward, there are still many problems in basic research, technical system, application ecology, innovation and development. Therefore, taking interdisciplinary and application transformation as the starting point to drive basic research in the field of artificial intelligence, increasing financial investment in related research, optimizing expenditure structure, and implementing tax incentives for enterprises investing in basic research will all help to coordinate the development of the industry. Focusing on strengthening the originality and leading research in the core areas of artificial intelligence (such as algorithms and chips) can better grasp the dominant position of artificial intelligence technology.

　　Pre-oriented, professional and flexible industry and technology supervision can better regulate the development of the industry and create a good digital environment.On the one hand, the artificial intelligence industry will have negative effects on monopoly, diversification, privacy and ethics. Therefore, the implementation of the underlying algorithm supervision can effectively prevent artificial intelligence-related and derivative risks such as opaque automated decision-making and privacy violations. On the other hand, the current development of artificial intelligence industry is in the explosive period of technological innovation and industrial growth. While bringing development dividends to the social economy, the flexibility of its application forms and associated formats also means that the regulatory framework and ideas should be adjusted accordingly, so as to further play the dividends brought by technological progress. In addition, we need to equip a more professional industry supervision team, empower artificial intelligence supervision with artificial intelligence technology, standardize the artificial intelligence industry in a pre-position, specialization and flexibility, and flexibly formulate the supervision framework and implementation norms according to the actual development conditions of different artificial intelligence industries, so as to reduce unnecessary obstacles faced by the development and application of artificial intelligence technology, create a good digital environment, and further build the core competitiveness of China’s artificial intelligence industry.

　　Deeply integrate the real economy, develop the digital economy and explore new formats.As the core technology in the development of digital economy, artificial intelligence technology can effectively transform data production factors into actual productivity. The improvement of production efficiency and the change of production paradigm brought about by the deep integration of intelligent technology and real economy are important driving forces for China’s macroeconomic transformation and upgrading. Therefore, deep integration of the real economy should be a major goal of the development of the artificial intelligence industry. Exploring new formats and developing new models based on artificial intelligence technology, promoting the transformation and upgrading of traditional industries, accelerating the cross-regional flow of production factors, integrating market players, and smoothing the economic cycle at home and abroad are also the inevitable needs of fully basing on and giving full play to the advantages of China’s entire industrial chain and laying out industries with digital economy advantages.

　　Give full play to the market initiative and realize the simultaneous production, learning and research of artificial intelligence industry.The long-term healthy development of artificial intelligence technology is inseparable from a good market environment and industrial support. Micro-subjects can effectively smell business opportunities, and market economy has comparative advantages in exploring new formats and exploring new models. However, as a typical knowledge-intensive industry, the artificial intelligence industry needs a lot of research and development work and trains a large number of professional and technical personnel in the early stage. Universities and research institutes have comparative advantages in personnel training and technological innovation, and are important core forces in the artificial intelligence industry chain. Therefore, taking market demand as the leading factor, organically combining enterprises, universities and scientific research institutions, we will form complementary synergy in functions and resource advantages, and provide basic support for the development of the intelligent industry. Taking economic benefits as the starting point, we should mobilize the enthusiasm of scientific and technological personnel in colleges and universities, promote the transformation of scientific and technological achievements into real productive forces, and create a healthy and sustainable development ecology of artificial intelligence industry.

　　Improve the social security system and promote the system of individual development and skills training and re-employment.With the application of large-scale machine learning technology, the subjective initiative, individual innovation and overall thinking ability of the labor force are extremely important to social and economic development and personal development. However, there is still a technical gap between the traditional labor supply and the emerging labor demand — — The traditional labor force is not qualified for the job demand of emerging industries. Under this background, how to effectively promote the re-employment system of individual development and skills training, effectively bridge the technical gap, and how to adjust the social security system to make it more applicable to cross-departmental retraining and re-employment, to ensure people’s livelihood and to effectively improve social welfare, etc., are worthy of our further thinking and exploration.

　　 　(Author: Wang Xi, a researcher at Peking University Institute of Economics)