In the car home Xiamen Promotion Channel, we are pleased to announce that luxury brands are having preferential activities! As a high-profile medium and large station wagon, the price reduction of Volvo V90 is very impressive, with the highest discount reaching 61,000 yuan. In Xiamen, you can start with this model at a lower price through preferential activities. The minimum starting price is 399,400 yuan. If you want to know the specific preferential price, please click the "Check Car Price" button in the quotation form to get a higher discount.

The design of Volvo V90 is full of unique charm and exquisiteness. The front face design adopts the iconic Volvo family-style design, with a unique air intake grille, which makes it more visually eye-catching. The body lines are smooth, the overall style is fashionable and atmospheric, especially the unique C-pillar design, which shows its unique charm. The design of Volvo V90 not only embodies the traditional aesthetics of the brand, but also shows the sense of modernization and technology. No matter from which angle, Volvo V90 is an impressive luxury station wagon.

Volvo V90 is a luxury station wagon, with the length, width and height of 4959*1903*1543 mm and the wheelbase of 2941 mm respectively. The side lines of the car body are smooth, simple and elegant, giving people a feeling of noble atmosphere. The front and rear wheels are made of 245/45 R20 tires, with unique tire pattern design and good grip performance. The rim style is simple and generous, which complements the overall design of the car body and makes the vehicle more fashionable and sporty.

The interior design of Volvo V90 is full of simple Nordic style, creating a comfortable and luxurious atmosphere. The steering wheel is made of leather, which can be adjusted manually up and down+front and back, so that the driver can adjust according to his own needs. The central control screen has a size of 9 inches and supports voice recognition control system, including multimedia, navigation and telephone functions. There are four USB/Type-C interfaces in the front row and the back row, which is convenient for passengers to charge. The front seats are equipped with heating, ventilation and massage functions to provide a comfortable driving experience. The main and co-pilot seats can be electrically adjusted, including front and rear, backrest, height, leg rest and lumbar support, while the front seats are also equipped with seat memory function. The rear seats can be tilted in proportion, which increases the flexibility of space. Overall, the interior design of Volvo V90 is both comfortable and luxurious, making the driving experience more comfortable.

The Volvo V90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine uses an 8-speed automatic transmission, which can provide a smooth shifting experience and excellent acceleration performance. At the same time, it also has excellent fuel economy and reliability, and is a high-performance and high-efficiency engine.

If you are satisfied with the performance and configuration of Volvo V90, now is the best time to buy it. At present, our dealers are holding promotional activities to provide you with a cash discount of up to 10,000 yuan. In addition, we also provide 0 interest rate loans and free maintenance services for 3 years or 100,000 kilometers, making it easier for you to own this luxury station wagon. Act quickly and make your dream come true!

　　Source: southern window.

　　"There is a new Great Wall in the north and BYD in the south." At the new car launch in 2022, Li Ruifeng, CGO of the Great Wall, still described the relationship between his family and his friends and businessmen as "North Qiao Feng, South Murong", just like appreciate each other between heroes.

　　But it didn’t arrive in a year, and North Qiao Feng gave South Murong a sneak attack.

　　On the morning of May 25th, Great Wall Motor issued a statement saying that it had submitted materials to the Ministry of Ecology and Environment, the State Administration of Markets, and the Ministry of Industry and Information Technology, and reported that BYD Qin PLUS DM-i and Song PLUS DM-i used atmospheric fuel tanks, which were suspected of failing to meet the emission standards of evaporative pollutants from the whole vehicle.

　　A few hours later, BYD made a statement saying that it resolutely opposed any form of unfair competition and reserved the right to legal proceedings. BYD said that the test vehicle submitted by Great Wall did not meet the requirements of the national standard, and that its test report was invalid.

　　One is the abdicated crown, and the other is the popular new king. The Great Wall’s tip-off letter to BYD, like a hero’s post widely distributed all over the world, made the auto market, which was already in dispute with blood and rain, stir up waves again.

　　Report what?

　　If you want to understand this matter deeply, you need to first interpret the core of the Great Wall report letter, that is, the problem that "the atmospheric oil tank is suspected of causing the evaporation pollutant discharge to fail to meet the standard".

　　Generally speaking, ordinary cars can use an atmospheric fuel tank. The fuel in the atmospheric fuel tank is controlled by atmospheric pressure and can be delivered to the engine by gravity or fuel pump.

　　This kind of oil tank is generally made of plastic and designed to work at atmospheric pressure. The internal and external environment are kept at the same pressure, and the positive pressure is 4~7Kpa.

　　However, for some hybrid vehicles, high-pressure fuel tanks are needed for the sake of emission standards.

　　Because compared with fuel vehicles, the engine of hybrid vehicles is not used frequently, and gasoline is very volatile. If it is not used often, it will accumulate a lot of oil and gas over time and easily escape.

　　Don’t underestimate these vaporized gasoline. The data show that fuel evaporation emissions account for about 20% of light vehicle emissions, which is one of the important sources of air pollution. The "National Six" emission standard has strict requirements on the fuel evaporation control system of automobiles, which makes hybrid vehicles need to solve this problem.

　　As a result, the high-pressure fuel tank came into being. In the high-pressure fuel tank which can bear pressure of 35~40Kpa, oil and gas will remain in the fuel tank under high pressure, and will enter the manifold through the carbon canister when the engine is running, thus reducing the emission of fuel evaporation.

　　BYD Qin PLUS DM-i and Song PLUS DM-i belong to hybrid vehicles. Facing the emission demand, high-pressure fuel tanks may be needed to prevent oil and gas from escaping.

　　After explaining the reporting point, let’s see if it is possible for BYD to use the atmospheric fuel tank.

　　According to common sense, Great Wall Motor obviously has some evidence in its hands when it reports with such fanfare. In BYD’s response, it did not deny the use of atmospheric fuel tanks, explaining that the mileage of the test vehicles that focused on the Great Wall was insufficient, and it was the point that the test report was invalid.

　　Due to the requirements of high-pressure fuel tanks for pressure resistance, the materials of such fuel tanks are mostly steel fuel tanks or encrypted plastics, and the matching fuel cap, fuel filling pipeline and evaporation pipeline also need to be specially made, and the cost is higher than that of atmospheric fuel tanks.

　　From the point of cost reduction, BYD does have the motivation to use atmospheric fuel tanks.

　　However, the hybrid vehicle using atmospheric fuel tank does not necessarily fail to meet the standard of fuel evaporative emission, which needs further testing and verification by relevant departments.

　　The reason why BYD played "3,000 kilometers" actually has a saying.

　　Qin PLUS DM-i and Song PLUS DM-i, as plug-in hybrid cars, have versions with a battery life of more than 100 kilometers. If you only run the "450-670 km" in BYD’s response, there is a high probability that a box of oil has not been run.

　　If a tank of oil is not run out, the frequency of natural internal combustion engine is not high. If it is left standing for a period of time and not kept and sent for inspection within the specified time, the test results may be biased and cannot objectively reflect the emission values of vehicles.

　　Therefore, just looking at the first round of confrontation, the Great Wall only hammered BYD’s "atmospheric fuel tank", but it was temporarily unable to hammer BYD’s emissions.

　　Why today?

　　There is an interesting detail in the tip-off. Great Wall reported BYD on April 11th, one and a half months earlier than May 25th.

　　Why is it so late? Is it because the two sides have communicated beforehand? Or did the Great Wall ever think about keeping a low profile?

　　Perhaps none of the above reasons, but more likely because BYD’s new car Song Pro DM-i Champion Edition is scheduled to be released on the afternoon of May 25th.

　　On the day when the car was replaced, it was "disgusting" to have friends and businessmen, and the "sneak attack" of the Great Wall was well prepared.

　　Hammer you, although it didn’t reach the so-called "filing" in the report letter, the invisible damage caused is really real. It will change consumers’ minds invisibly-that is, BYD’s products are controversial and may have the behavior of "cutting corners".

　　Even if these things are proved to be untrue in the end, this cognitive change has caused a negative impression.

　　It doesn’t matter if you have any questions. But it’s important for consumers to feel "you have a problem".

　　The so-called business war is to attack the minds of consumers.

　　Of course, BYD’s response is also very interesting.

　　The whole response, eight paragraphs, seven exclamation points, an average of nearly one paragraph. The last three paragraphs, or even a single sentence into paragraphs, each sentence has an exclamation point. Anger and grievances are almost overflowing.

　　The last sentence is even more straightforward. "I hope everyone will do more things that are beneficial to the industry and the China brand!"

　　The implication is that what Great Wall has done is harmful to both the industry and the China brand.

　　Since you attacked first, don’t blame me for being rude.

　　In the past, the hero cherished the hero’s "North-South Double Heroes", thus breaking away. This situation reminds people of the kind advice of a 69-year-old veteran comrade-Wulin should value peace, emphasize martial arts and not engage in infighting.

　　Frankly speaking, last year’s metaphor of the Great Wall actually raised its own worth and secretly degraded BYD.

　　Today’s China auto market is no longer the era when Haval H6 dominated the world. Although the Great Wall is still in the first echelon of auto companies, it is far behind by BYD.

　　In 2022, BYD sold 1,863,500 new cars, with an operating income of 424.061 billion yuan, a year-on-year increase of 96.2%. The net profit attributable to shareholders of listed companies was 16.622 billion, up 445.86% year-on-year.

　　In contrast, the Great Wall sold only 1,061,700 new cars last year, with a total operating income of 137.34 billion yuan, a slight increase of 0.69% year-on-year; The net profit attributable to shareholders of listed companies was 8.266 billion yuan, a year-on-year increase of 22.90%.

　　For BYD, 2022 is undoubtedly a bumper year. It has become the champion of its own brand, the champion of global new energy vehicles, and the champion of China automobile market, and it has won many "firsts".

　　The Great Wall is still in a difficult transition in the switch between the old and new markets. The sales target of "1.9 million vehicles" set in 2022 was less than 60%. The sales of Haval, Wei Pai, Euler and pickup trucks under its control fell across the board, while the sales of new energy vehicles declined from 139,000 to 132,000 compared with the previous year.

　　If you don’t want to describe them as Qiao Feng and Mu Rongfu, you have to change your position, and you have lost Mu Rongfu after Wang Yuyan.

　　What I did was big brother

　　Many people believe that BYD’s rise is based on new energy sources.

　　This sentence is correct, but it is not detailed enough.

　　Pure trams are new energy, and hybrid cars are also new energy. The most important thing about BYD’s strong rise in the past two years is that plug-in hybrid vehicles have gained wide market recognition.

　　In 2021, BYD successively launched three models: Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i, which achieved the coverage of the mainstream price range of 100,000-200,000.

　　As a result, in the second year, sales broke out. BYD sold 946,200 hybrid cars, accounting for 50.94% of the total sales. The sales volume of BYD Song PLUS DM-i alone was as high as 380,000.

　　The same thing happened in the whole China market. In 2022, the sales growth rate of plug-in hybrid vehicles reached 150% year-on-year, and the growth rate of ultra-pure electric vehicles was 82%.

　　Plug-in hybrid cars with green license, exemption from purchase tax, subsidy and electricity saving are the "wealth code" of China auto market.

　　Great Wall Motor certainly saw through this. Although it started later than BYD, it soon joined the research and development of hybrid technology. In 2018, Great Wall Motor developed a new hybrid platform, which is now the lemon hybrid DHT system.

　　However, consumers who know that "the Great Wall is also very mixed" are far from knowing that "BYD is very mixed". The reason is that the "coffee series" of the Great Wall really sells badly.

　　On the one hand, the positioning of Macchiato DHT is slightly higher than that of Song PLUS DM-i, and the entry version is 20,000 yuan higher; On the other hand, the naming of "Macchiato" is controversial, which leads to its poor market recognition. In the end, due to the small sales volume, consumers can’t perceive the hybrid technology of the Great Wall, which makes the Great Wall lose its first-Mover advantage.

　　If this technology had been devolved to Haval H6 earlier, it is likely that the current SUV hybrid market is by no means a monopoly of Song Plus DM-I.

　　The former Haval H6, which has won the championship for 100 consecutive months, is a well-deserved "magic car" in China. Until January of 2022, Haval H6 was still the dominant player in SUV field.

　　Unfortunately, it was not until mid-August of 2022 that the mixed version of Haval H6 came late. At this time, the sales volume of H6 has fallen to the fifth place, and not only Song PLUS has surpassed it, but also Yuan PLUS has surpassed it.

　　The failure to grasp the mixed outlet is an important reason why the Great Wall is now trapped in transformation and its sales volume has fallen sharply. I want to make the brand high-end and new energy at the same time, and finally the Great Wall of "one fish and two meals" failed to do both things well. Looking back, this is undoubtedly a strategic mistake of the Great Wall.

　　Although there are many consumers who sing the Great Wall, from the market value point of view, Great Wall Motor with a volume of 210 billion+is still the "second brother" after BYD.

　　This time, the "second brother" challenged the "big brother". Although it is somewhat embarrassing, it is also the norm in business competition.

　　Aboveboard peer supervision also protects the interests of consumers to some extent. If there is unfair competition, I believe that the relevant institutions will eventually give the enterprise an innocence and give a statement after verification.

　　

Fast technology January 19 news, a few days ago, Xiaomi CEO Lei Jun released a video, personally taking everyone to immerse themselves in Xiaomi’s first car Xiaomi SU7.

As you can see,Lei Jun unlocked the vehicle through Xiaomi Watch, and at the same time, the tail wing also rose synchronously, which was very handsome.

After Lei Jun enters Xiaomi SU7 and starts, the main driver’s seat will be automatically adjusted to the memory position. The advantage of this function is that it is convenient to get on and off.

Xiaomi SU7 is also equipped with a dashboard that supports automatic flipping.Support to display total mileage, gear, driving mode and total energy consumption.

Finally, Lei Jun also demonstrated the head-up display function in the car, which can display information such as remaining power, speed and navigation.

The watch is unlocked, the tail wing is automatically raised, the main driver is automatically adjusted, and the dashboard is automatically turned over. It must be said that these processes in one go have already filled the sense of ceremony before Xiaomi SU7 runs.

It is worth mentioning that some netizens sincerely asked Lei Jun in the comment area: Will there be Redmi cars? ".

In this regard, Lei Jun replied: At present, we are still focusing on Xiaomi Automobile. "

It is understood that the first models of Xiaomi SU7 will be equipped with Xiaomi super motors V6 and V6s, with a speed of up to 21,000 rpm, and adopt a new super 800V silicon carbide high-voltage platform developed by Xiaomi, with a maximum voltage of up to 871V V.

(reporting)

Leifeng. com reported on March 30th that Xin Huang, the former director of Xpeng Motors Autopilot Products, had joined Weilai as vice president, reporting directly to Li Bin, founder, chairman and CEO of Weilai.

In this regard, Xin Huang in the circle of friends suspected response: "false". It is understood that Xin Huang did join Weilai last year, but the position is senior director, not vice president.

During his tenure as Director of Autopilot Products in Xpeng Motors, Xin Huang promoted the implementation of NGP and memory parking projects in Tucki. In addition, Li Bin attaches great importance to the talents of autonomous driving technology, so Xin Huang’s level in Weilai is 6, after which his level in Tucki was 5. In this regard, Wei Lai also did not comment.

In July last year, it was reported by the media that Xin Huang had sent out six words in his personal circle of friends-"Thanksgiving, Goodbye and Best wishes", and it was suspected that he had left Xpeng Motors at that time.

Among many new car-making forces, Weilai has attracted much attention from the outside world since its establishment. A big reason is that its founders, Li Bin and Li Xiang, were once the bosses of the two largest vertical websites of automobiles in China.

In 2014, Li Binlian, the founder of Easy Car, together with car home Li Xiang, JD.COM and Tencent, invested and created a financing of 1 billion US dollars, and formally established Weilai, with the intention of building Tesla in China.

In the two years after its establishment, Weilai successively recruited a large number of senior executives from traditional car companies, who became the core entrepreneurs of Weilai Company in the early days, enabling Weilai to land in the capital market in just four years and complete the ringing of the bell on the New York Stock Exchange. These people include:

Qin Lihong, co-founder and legal representative of Weilai Automobile

Qin Lihong graduated from Peking University University of International Relations in 1999 with a master’s degree in law. In 2001, he obtained a master’s degree in public policy from Kennedy School of Government of Harvard University. In 2005, he joined Anhui Chery Automobile Sales Co., Ltd. as deputy general manager.

Zheng Xiancong, co-founder and executive vice president of Weilai Company.

In 2015, he officially joined Weilai, and together with Li Bin, he built the core team of the company, making contributions to the company in supply chain, industrialization and Weilai-driven technology.

Previously, he served as vice president of Fiat China Global Purchasing Center and general manager of gac fiat, and earlier worked for Ford, with nearly 40 years of experience in the automotive industry.

In August 2019, Zheng Xiancong announced his retirement. After retirement, he will continue to serve as the chairman of Weilai Drive Technology.

Martin Leach, former president and CEO of Weilai Automobile

Martin Leach has been working for Ford motor company for 24 years since 1979; In 2004, he served as CEO of Maserati; In 2006, he served as the president of GAZ Group, a Russian automobile company, in the UK. Since 2008, he has served as the vice chairman of Volvo Construction Equipment Group. In 2015, he joined NEXTEV Weilai as the president of the company.

He is not only a professional manager, but also an avid racing enthusiast. He became a kart driver when he was only 11 years old, and became a professional player at the age of 14. He has made great achievements in the field of karting and racing, and won several championship prizes in Europe.

In 2016, Martin Leach died unfortunately due to illness, at the age of 59.

Huang Chendong, Senior Vice President of Weilaiyuan

Huang Chendong is a Ph.D. in mechanical engineering from the University of Michigan, USA. He used to be the deputy general manager of the new energy division of SAIC. In March 2015, Huang Chendong joined Weilai, and was responsible for the core business of Weilai vehicle development, independent intelligent driving technology research and development, and electric power engineering.

In October 2019, Huang Chendong was promoted to senior vice president of Weilai, reporting to Li Bin. In June 2020, Wei Laiguan announced the news of Huang Chendong’s departure.

Padmasree Warrior, Chief Development Officer of Weilai and CEO of North American Company.

Joined Weilai in 2015, and together with Li Bin, promoted Weilai Automobile to become a competitive member of the global electric vehicle manufacturers. Before joining Weilai Automobile, Warrior was the chief technology officer and strategy officer of Cisco, and also served as the chief technology officer of Motorola. In December 2018, it officially announced its departure from Weilai.

In addition, Weilai Automobile also recruited Lu Xiaoming, the former chairman of Montblanc in China, to take charge of Weilai’s user experience. Zhong Wan Li, executive vice president of Jiangling, is responsible for the specific manufacturing. Ganesh V. Lyer, former chief information officer of Tesla, is the leader of Tesla’s ERP system and is responsible for the operation.

Ping Jiang, former vice president of Guangzhou Automobile Group, Zhou Xin, former executive director of automobile procurement and human resources and government affairs of Qoros, and Mao Jie, former executive director of automobile assembly of Qoros, and other senior executives are responsible for R&D, cost and manufacturing.

It can be said that at the beginning of its establishment, Weilai Automobile began to recruit a large number of senior executives, covering all aspects of automobile manufacturing.

In addition to founding the core figures in the early days, in recent years, Weilai has successively recruited many technical talents from well-known enterprises such as Huawei, NVIDIA, Wal-Mart, Xilinx and Huami.

Ren Shaoqing, co-founder and R&D director of Momenta, an autonomous driving startup.

In August 2020, Ren Shaoqing joined Weilai as assistant vice president, reporting directly to Weilai CEO Li Bin.

Ren Shaoqing graduated from the doctoral program jointly trained by the University of Science and Technology of China and Microsoft Asia Research Institute, and participated in proposing an efficient framework Faster RCNN and an image recognition algorithm ResNet for object detection.

The latter related papers won the Best Paper Award of CVPR, the top conference in the field of computer vision, in 2016.

In 2019, Momenta published an article saying that Ren Shaoqing ranked first in the world in adding academic citations to Google in autonomous driving, and accumulated academic citations ranked second in the world.

In addition, Ren Shaoqing was selected into the list of outstanding young people under the age of 30 in Forbes Asia in 2018.

Zhang Lei, Chief Architect of Yuan Hua Mi Technology

In August 2019, Zhang Lei joined Weilai Automobile as the vice president of software development, succeeding Dr. Li Zhuang.

Judging from the public information, Zhang Lei is a veteran of the automotive technology industry. In 2016, he joined the Huami Technology Silicon Valley team as the chief architect. Before joining Huami, Zhang Lei participated in the development of Android Auto, a car project.

After joining Weilai, Zhang Lei was mainly responsible for Weilai CDC (Car Digital Cockpit) business.

Hu Chengchen, former director of Xilinx Asia-Pacific Laboratory

According to public information, Hu Chengchen received his Ph.D. in computer science and technology in Tsinghua University in 2008, and then taught in Xi ‘an Jiaotong University for a long time. At the age of 29, he became an associate professor at the School of Telecommunications of Xi ‘an Jiaotong University, and later became a professor, and served as the head of the computer department of Xi ‘an Jiaotong University.

Its main research direction is data center, network big data and so on.

Later, in 2017, he was transferred from academia to industry, and served as the director /CTO of Xilinx Asia Pacific Laboratory, with rich experience in chip front-end design.

In October 2021, Hu Chengchen joined Weilai Automobile as the chief expert & assistant vice president and the head of the technical planning department.

Yin Shuijun, former president of Meitu mobile phone

(The picture on the right shows Yin Shuijun)

In February of this year, it was reported that Yin Shuijun, the former president of Meitu Mobile, joined Weilai to take the lead in the mobile phone business.

She Xiaoli, former chief functional safety expert of Huawei BU.

She Xiaoli graduated from Tsinghua University, worked as a functional safety expert in Baidu Autopilot Division for one year, and then worked as the chief functional safety expert and the chief big data application expert in Huawei.

According to public information, She Xiaoli joined Baidu (BIDU) in 2015 after receiving her Ph.D. in Tsinghua as a functional safety expert, and introduced the concept of functional safety into Baidu’s Autopilot Division.

A year later, he joined Huawei as the chief functional safety expert and the chief big data application expert, leading the design of vehicle-side data collection, cloud processing architecture and cloud value-added applications suitable for the characteristics of autonomous driving data.

In November 2021, She Xiaoli joined Weilai Automobile as an internal expert in algorithm research.

Zhang Xiaohong, former director of Huawei BU intelligent driving product project group.

Zhang Xiaohong graduated from Shanghai Jiaotong University with a major in mechanical engineering, and has served as a senior software development engineer of Shanghai Huawei Technologies Co., Ltd. and an OSS product director of Dingqiao Communication Technology Co., Ltd.

In April 2021, he joined Weilai as a senior product manager.

Steve Xie, former head of NVIDIA autopilot simulation.

On January 11th, 2022, Steve Xie, the former head of NVIDIA Autopilot Simulation, said that he had joined Weilai Automobile as the head and senior director of Autopilot Simulation Department of Shanghai Weilai Automobile Co., Ltd.

Steve Xie graduated from Peking University and received his Ph.D. from Columbia University. Judging from his work experience, Steve Xie had been deeply involved in the autonomous driving industry for many years before joining Weilai Automobile, and had working experience in Cruise, NVIDIA and other big manufacturers.

In 2018, Steve Xie joined Cruise, an American L4 autonomous driving company, responsible for simulation product development.

Alister Whelan, a former Jaguar Land Rover designer, and Joaquin Garcia, a former SEAT designer.

In October 2021, Whelan will become the design director of Weilai together with Garcia.

Alister Whelan had previously served as the interior design director in the design department of Jaguar Land Rover, and his career in Jaguar Land Rover was as long as 21 years, and he participated in the interior design of F-Type, F-Pace, I-Pace and other vehicles. Judging from his qualifications, he obviously has rich design experience.

Joaquin Garcia once worked in Skoda, a subsidiary of Volkswagen Group, for 5 years and in Seat for 6 years, and participated in the design work of Seat and its high-performance brand CUPRA.

Feng Li, Dean of BAIC New Technology Research Institute.

Feng Li comes from a technical background and knows a lot about automobile manufacturing. At the same time, he is also known as a "marketing wizard".

Previously, he worked in Chery Automobile, BAIC Group and other car companies, and has rich practice and successful experience in R&D, marketing, manufacturing and company management.

Since 2009, Feng Li has joined BAIC, successively serving as the executive deputy general manager of Beijing Hyundai, the president of Beijing Automotive Co., Ltd., the Standing Committee of the Party Committee of BAIC and the Party Secretary of the New Technology Research Institute of BAIC.

In December 2017, Feng Li joined Weilai Capital as a partner.

Bai Jian, former hardware director of OPPO and general manager of Xiaomi Chip and Forward-looking Research Department.

In November 2020, Bai Jian joined Weilai Automobile as vice president of hardware, reporting to Li Bin.

Before joining Xiaomi, Bai Jian worked for OPPO as the hardware director. In September 2018, Bai Jian joined Xiaomi Company as the general manager of Xiaomi Chip and Prospective Research Department. Bai Jian studied in Beijing University of Posts and Telecommunications, majoring in cryptography and communication engineering.

Zhu Jiang, former deputy general manager of Lexus China

In February 2017, Zhu Jiang joined Weilai Automobile as the vice president. In November, 2021, Zhu Jiang announced his resignation from Weilai and joined Jidu Automobile, a brand owned by Baidu Car, as the vice president of Jidu Automobile and the person in charge of user development and operation.

In 2002, Zhu Jiang began to set foot in the automobile industry, and then entered BMW Brilliance, responsible for dealer market, event marketing and other related work. In 2008, he was promoted to vice president of brand management of BMW China MINI.

In July 2014, he joined Lexus China as Deputy General Manager, mainly responsible for product planning and marketing.

Xie Dongying, former CFO of New Oriental

Xie Dongying worked in JPMorgan Chase, UBS Assets, UBS Investment Bank and other companies for many years, and then served as CFO of New Oriental Education Group, and once served as chief financial officer.

He is also a director of JD.COM, British education groups Noranda and Yum! China, and has helped many companies to complete the listing.

In May 2017, Weilai announced the appointment of personnel, and announced that Xie Dongying had joined as CFO, responsible for Weilai automobile financing and listing projects, and reported directly to Li Bin.

In October 2019, Xie Dongying left from Weilai.

Ralph kranz, former Volvo executive

In January, 2022, overseas media reported that Ralph Kranz, sales and commercial director of Volvo Germany, resigned on March 1st and joined Weilai Automobile to take charge of the German market.

According to public information, Ralph Kranz has many years’ experience in the automobile industry. Besides 10 years at Volvo, he also worked in aston martin and Toyota.

On the surface, it is wise for Weilai to dig kranz, mainly to promote the plan to enter the German market before the end of 2022.

Shen Feng, former Volvo executive.

In December 2017, the global CTO of Polestar, a high-performance brand owned by Volvo Cars, and Shen Feng, president of China and president of Volvo China R&D Company, announced that they had joined Weilai Automobile as vice president of quality and chairman of quality management committee, and were responsible for its overall quality-related management.

Volvo said that Shen Feng’s previous position in Polestar had been temporarily taken over by Lars Danielson.

Before joining Weilai, Shen Feng was a master of Ford 6-Sigma black belt, global CTO of Volvo Car Polestar and president of China, and president of Volvo China R&D Company.

Shen Feng has rich experience in 6-Sigma quality management, Geely Volvo International M&A, establishment of international R&D center, product R&D and mass production, supplier management, and establishment and commissioning of new factories.

From Chen Kun to Roy and Karry, among the stars who are constantly "harvesting" attention in the entertainment circle, it seems that there is never a lack of Chongqing elements. If it is said that ten years ago, Chen Kun began to impress the audience with his youthful and immature acting skills, it was the beginning of Chongqing children’s journey in the entertainment circle; Then at the dawn of the second decade of the new century, successors have appeared on this long journey …

Needless to say, Roy and Karry, two children who have long been popular all over the country through TFBOYS, Sean Xiao, who won the popularity of the new generation of actors this year, Vin, Ivan and YoRoll , who are the most popular new men’s team at present, followed closely, and J.zen, Gu Landi and other names have repeatedly refreshed your understanding of the newcomers in the entertainment circle. In the next decade, it should be the following new forces that attract your attention and guide your remote control and mouse.

Sean Xiao

The hottest Chinese actor this year

How new is the "new power"? We might as well take the year 2000, the first year of the 21st century, as the base point.

That year, Chen Kun was a student of the Beijing Film Academy. After the movie "National Anthem", he participated in his second drama "Like Fog, Like Rain and Like Wind", but at this time he was just a little coffee hidden behind the highlights of Zhou Xun and Lu Yi. This year, Roy and Vin were born, Karry just turned one year old and YoRoll  and Ivan were two years old. The older ones are J.zen and Gu Landi, who are 5 and 6 years old respectively. Xiao Zhan, who is 9 years old, should start learning piano under the guidance of his father.

Wei Wuxian played by Sean Xiao The Untamed.

In a blink of an eye, 10 years later, they all became "popular fried chicken", and some of them were even hotter than Chen Kun in 2000.

If you want to ask how hot Sean Xiao is now? Just pay a little attention to the frequency of his name appearing in various news information in the last week, and you can perceive one or two. New Year’s Eve and New Year’s Day are approaching. He is on the guest lists of CCTV, Beijing Satellite TV and Oriental TV. Among them, Beijing Satellite TV also chose Sean Xiao as the spokesperson for the 2020 Spring Festival Gala.

Sean Xiao became the spokesperson for the 2020 Beijing Spring Festival Evening.

Not only that, all kinds of "harvest" hot search and attention in Sean Xiao can be described as full bloom. Let’s take a closer look at the variety field. In the music reality show "The Voice of Chinese Dreams Our Songs", which is being broadcasted by Oriental TV, his partner, Tian Na Ying, praised him as "really handsome" from the first sight, and the following two people’s cooperation, "Follow Your Feelings" and "Night at the Naval Port" were hotly debated in every capital.

Sean Xiao has become the "darling" of fashion magazines.

Secondly, magazine covers and photos, which have always been Vogue of the main battlefields for star competition, have ELLE published Sean Xiao’s photos or covers.

In the field of TV series, The Untamed, a costume drama that was popular all over the network in June this year, was regarded as the tipping point of Sean Xiao’s popularity. In the play, his handsome appearance is just in line with the audience’s imagination of Wei, the original character: clean, optimistic and cheerful. On December 20th, Douban made a ranking list from movies to TV series in 2019. The Untamed ranked third in the highest-rated Chinese drama series in 2019 with 8.3 points, and Sean Xiao won the first place among the most watched Chinese actors in 2019.

Sean Xiao in college.

Compared with several Chongqing babies who will be mentioned later in Ran Ran, Sean Xiao is not too young. Born in 1991, he studied painting, violin and other literary specialties under the cultivation of his father since childhood. In 2010, Sean Xiao was admitted to chongqing technology and business university Modern International Design and Art Institute. Since he entered the school, he has been a member of the class’s literary and art committee, and also served as the head of vocal music department and male voice department of the college students’ art troupe, as well as an actor of the school’s language and art sub-group.

In her sophomore year, Sean Xiao, who won the title of "Top Ten Singers on Campus" in chongqing technology and business university, participated in the "Top Ten Singers on Campus" competition in Chongqing on behalf of her school and won the second prize. It is worth mentioning that when he was a student, Sean Xiao also played a lot of tricks in his professional field: in 2012, he and his friend Camera founded the "Recalling Light and Shadow Visual Media" photography studio and the "NED Design Studio", and he was the main photographer and designer.

Until now, Weibo’s name in Sean Xiao still retains the head of his newly-debuted group "X-Nine Youth League". In June 2015, he was invited to participate in Zhejiang Satellite TV’s amateur inspirational program "Burn Boys" and became a trainee. In the finals in February of the following year, although Sean Xiao and his teammates narrowly lost to the Chris Lee team, in September of the same year, they announced their debut as the lead singer of the X-Nine Youth League. Since then, Sean Xiao’s performances in costume dramas "Breaking the Sky" and "Your Highness the Wolf" have been recognized by everyone. In the popular costume drama Joy of Life, although Sean Xiao is a supporting role, the hot discussion expected by netizens has spread all over the network since the first day of the drama.

Up to now, the number of Weibo fans in Sean Xiao has reached a staggering 21 million, and among the more than 700 Weibo posts, the likes of any one easily exceeded 1 million. It is no exaggeration to say that, as Douban commented, he is definitely the first most concerned Chinese actor at present.

The hottest new men’s team "R1SE"

Three of the 11 members are Chongqing children.

R1SE men’s team

On 14th of this month, R1SE, a men’s group, announced that it had been a group debut for less than half a year, put "WE ARE R.1.S.E-2019 R1SE National Tour Concert" into the Chongqing Concert of Chongqing Huaxi International Cultural and Sports Center. The scene is naturally screaming and cheering. This concert is of great significance to the three members of R1SE: Vin, Ivan and Zhang Yanquan are authentic Chongqing babies.

For this reason, R1SE specially designed an interactive session with unique regional characteristics for Chongqing fans. The members not only adapted the lyrics of the song "Deba" into Chongqing dialect "Yaode", but also performed a dialect chorus with the live fans. Combined with Chongqing special hot pot, a creative game "What’s in the hot pot restaurant" was created, which made the concert scene burst into laughter again and again.

Back in June this year, the reality show "Creation Camp 2019" launched by Tencent Video specially selected men’s teams finally scheduled the final seats. According to the program rules, 11 members of the "R1SE" group who made their debut as a group were born. Among the 11 members born after the elimination of 101 trainees, three Chongqing children were included: the names of Vin, Ivan and YoRoll  instantly became popular on the Internet.

Vin

You are not mistaken. After 00, you have already started to board this eye-catching stage. Vin, the third of the three, was born in 2000, while YoRoll  and Yao Chen were both born in 1998. According to Vin’s self-report when he participated in Creation Camp 2019, his idea of going on stage was influenced by Michael Jackson: in 2012, at the age of 12, after watching Michael Jackson’s performance in This is it, he had the idea of going on stage for the first time, and it got out of hand. He first signed up for a street dance class, and then spent two years persuading his parents to let him take the road of acting. Before participating in the domestic draft variety show, he went to an entertainment company in South Korea as a trainee in 2014.

Before this year’s "Creation Camp 2109" won the C place, Vin had already won the fourth place in the 2017 musical idol cultivation program "Son of Tomorrow" and made her debut. Two months ago, Vin was selected into the 2019 Forbes China list of 30 elites under the age of 30 by virtue of her popularity.

Ivan Yao

Ivan, born in 1998, also had the experience of joining a Korean entertainment company as an intern. In "Creation Camp 2019", Yao Chen’s first stage performance of "Baddd" attracted countless attention. During the performance, Ivan inadvertently lifted his T-shirt to reveal eight abdominal muscles, which also made him known as a "small waist" by fans.

YoRoll 

YoRoll  is famous for her "interesting soul" among R1SE members. On the one hand, he keeps making golden sentences in the "Creation Camp 2019" program, such as calling PK among students "mutual torture to the bald head"; On the other hand, the scene of Chongqing Xiaoer, who is super spicy, recommending Laoganma’s hot sauce for other students in the program has also made fans talk about it for a long time.

The scene of YoRoll ‘s crazy recommendation of hot sauce

As he himself said in the program, his interest in rap began in junior high school. "My classmates showed me a rough MV made by a domestic rapper, but the content was very close to life." He immediately fell in love with this form of writing everything that happened around him into a song and began to try originality. Nowadays, family members are very supportive of this road chosen by Zhang Yan. In an interview, he even laughed that his father is his number one male fan. "His ten circle of friends, nine of them are all about me, and I find people everywhere to like me."

J.zen

A cold folded ear root was forwarded by Weibo for more than 240,000 times.

On December 22nd, J.zen’s name was posted on the hot search because Ronghao Li, who had just finished his concert in Chongqing, met Xiao Zhu at the airport and stopped him. At first, he didn’t react. When he recognized that he was Ronghao Li, the music tutor when he participated in the online comprehensive Idol Trainee, J.zen’s appearance as a good student made fans happy instantly.

J.zen

If you don’t know J.zen, it only means that you are either old or Out.

Now logging in to Luneng Bashu Middle School, official website can find J.zen’s name in the classmate record of Class 16, Grade 2012.

J.zen was born in Chongqing in 1994. Until now, if you log in to Luneng Bashu Middle School, official website can find his name in the previous student lists. He is in Class 16, Grade 2012. Compared with Chongqing’s fellow villagers who are equally popular in the entertainment circle today, J.zen is a broader type. He and Variety should have been electrocuted since high school: in 2011, J.zen’s name was included in the second season of China’s Got Talent. Later, he entered Beijing Modern Music Institute to study in university.

The reason why J.zen dabbles in a lot is that he has appeared in the dance competition program, the magic reality show and the most popular variety show "Hip-hop in China" in 2017 (entering the top 46 in China). However, if we really want to say that J.zen’s name is on fire, it is inseparable from the reality show "Idol Trainee" formed by the idol men’s team that was red and purple last year. In this program, J.zen and the current traffic took the PK of KUN, Chen Linong and Adam, and finally ranked 14th. This achievement is quite rare.

This year’s Spring Festival, J.zen’s cold salad is broken.

How hot is J.zen, who has released his second personal music EP "Something Worth mentioning" in April this year? The reporter noticed that the number of his real-name authentication fans in Weibo has already exceeded 6.4 million. As a Chongqing cub, he is naturally unambiguous in eating. Apart from basking in the Vlog that he made "Chongqing tomato scrambled eggs" and "boiled meat slices", this year’s Spring Festival J.zen basked in a picture of himself eating New Year’s Eve dinner at home in Chongqing: "The legendary braised fish of grandma and the broken ears of grandpa’s cold salad". This Weibo has been forwarded more than 240,000 times, and the number of likes has exceeded 78,000 times.

Gulandi

Chongqing guy who won the popularity of "making stars in a new way"

Compared with his peers in other circles, Gu Landi, who was born in Chongqing in 1995, was quite unconventional from his debut to his popularity. Although he also participated in Iqiyi’s talent show "Youth has You", he actually made his debut before this program started: In the online drama "Love You So Sweet" of Tencent video last year, Gu Landi starred in the male No.2.

Gulandi

In January of this year, Youth with You, which has been regarded as the second season of Idol Trainee, was launched, and Gu Landi joined it as a trainee. After two months of competition, Gu Landi regretted stopping in the top 20, and something interesting happened at this time. He, together with Shi Mingze, Hu Wenxuan, Xu Bingchao and Ding Feijun, formed a men’s team named "D5, the fifth son of the desert" and announced his debut. The operation team behind it is Lehua Entertainment, which has previously launched the "NEXT of the Seven sons of Lehua" (the main members include THEO and Adam).

Displaying the Imperial Capital of Valley Blue is a "trainee" from Youth with You.

The key to saying that it is the result of the current "new game of making stars" is that "the fifth son of the desert D5" announced its existence for only three months at the same time from the date of its birth. Not only that, the unique significance of "Five Sons of the Desert D5" is that it is the first case of spontaneous group cooperation between artists from different companies. People in the industry generally believe that this has unlocked the new mode of idol draft, given the eliminated players new opportunities, and maintained the heat of the players after the game to a certain extent. At the same time of forming a group, "Desert Wuzi D5" has an official fan club, and the membership card valid for three months costs 99 yuan.

During the three-month existence of "Five Sons of the Desert D5", they released two singles successively, and they also appeared in the theme concert of "Burning Snow" in the 1000-day countdown to the Beijing Winter Olympics.

Upstream News chongqing morning post Reporter Qiu Jinxi

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

On September 12th, the new M7 series of AITO was officially launched. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said: "We have invested 500 million yuan in the new M7 series of AITO, using solid materials and the best technology to make it not only become ‘ Intelligent cockpit ceiling ’ , or ‘ Intelligent driving ceiling ’ , but also ‘ Intelligent safety ceiling ’ ! In the invisible and visible places, it brings users the ultimate experience that is more advanced than far ahead! "　

"Shuangzhi" continues to be far ahead, and the whole country can drive with wisdom.

The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, which is the first to realize high-speed and high-order intelligent driving in urban areas without relying on high-precision maps. It is expected that in December this year, the urban intelligent driving pilot assistance (urban NCA) will realize the intelligent driving experience that all roads in the country can be opened and the more open they are, the better they will be.　

Behind the excellent intelligent driving experience, the new M7 in Wenjie is equipped with 27 sensing hardware, including an overhead laser radar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With the high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, the whole scene and all-weather perception of dynamic and static targets (including alien objects) are realized. Among them, HUAWEI ADS 2.0 upgrades the GOD(General Obstacle Detection Network) 2.0 network pioneered by the industry on the basis of integrating BEV(Bird Eye View) perception ability, which can identify alien objects outside the white list of general obstacles, and finely identify the types of obstacles (such as distinguishing ambulances and police cars), with a recognition rate as high as 99.9%.

HarmonyOS’s smart cockpit is smoother and more fun. The super desktop brings more mobile phone applications, and the "touch" of mobile phones can realize the continuous circulation of applications such as drama and games. In the back row, HUAWEI MagLinkTM has developed a new way to play space scenes. Huawei tablets can be connected immediately, realizing multi-device linkage. The intelligent cockpit can be changed into a personal workshop, a multi-person conference room and a children’s study, and the magic space can be flexibly switched to create "mobile whole house intelligence".　　

All-round "rejuvenation" upgrade, super-large space is unparalleled.

The new M7 fully considers the needs of family travel, with a length of 3338mm and a trunk depth of 1100mm, which can easily accommodate 12 20-inch boarding boxes. After the second row of seats are laid down and connected with the trunk, the maximum depth is extended to 2051mm, which can easily accommodate 30 20-inch suitcases, and various modes such as a 2-meter big bed can be switched, so that it is easy for two people to lie flat. With the 52L storage compartment in the trunk, the ultimate space efficiency meets the loading requirements of family cars, and it can be easily loaded regardless of the distance of one person, the romance of two people or the happiness of a family.

Active and passive double insurance, double super safety and more reliable.

Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety are double insurance, which makes the new M7 series double super safety in the world. In terms of passive safety, the new M7 car body structure is matched with mold opening. The submarine-grade thermoformed steel accounts for 24.4% of the whole car, and high-strength steel and aluminum alloy account for 80.6%, which is better than the mainstream models of 500,000 luxury brands currently on sale. The new car also comes standard with eight airbags and double pre-tensioned seat belts in the front row, which provides users with all-round driving safety based on more real scene verification.

In terms of active safety, the new M7 is not afraid of things and can avoid them. The active safety capability of HUAWEI ADS 2.0 continues to evolve, and the omni-directional anti-collision system is launched to realize the forward, lateral and backward omni-directional anti-collision capability, and the omni-directional protection is the real safety. The maximum braking speed of AEB(Automatic Emergency Braking) is increased to 90km/h, which can reduce 90% of traffic accidents caused by inattention and complex road conditions, and its active safety capability continues to lead in the industry.　

The cart is comfortable and easy to drive, and the whole family is comfortable to travel.

The new M7 focuses on family travel scenes and comprehensively optimizes the driving experience. The big five seats come standard with brand-new "cotton candy" seats, with 10 layers of comfortable laminated design and a total foam thickness of 100mm；; The ventilation, heating and massage functions of four seats are standard, and each seat is as comfortable as first class. Through the Xiaoyi Wisdom Assistant, the double-row nap function of the main driver and the auxiliary driver can be turned on by voice. Enjoy six new zero-gravity seats, so that users can unload their fatigue when riding, as if they were in a space capsule, bringing the ultimate comfort and relaxation experience. In addition, the new M7 in Wenjie is also equipped with leading and comfortable configurations such as front and rear double air-conditioning boxes, 17 air-conditioning outlets, rear air-conditioning touch screen, and fully automatic electric pedal. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

In terms of driving experience, the new M7 in Wenjie upgraded HUAWEI DATSTM 2.0, equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerated by 4.8s per 100 kilometers, with a comprehensive battery life of 1,300km under the condition of full oil and full electric CLTC, a pure battery life of 240km and a fuel consumption as low as 5.6L/100km under the condition of power feeding.　

The official guide price of the new M7 series is: 249,800 yuan for the five-seat rear-drive version of M7 Plus, 284,800 yuan for the five-seat four-wheel drive version of M7 Plus and 309,800 yuan for the five-seat intelligent driving version of M7 Max; The six-seat rear-drive version of M7 Plus is 269,800 yuan, and the six-seat intelligent driving version of M7 Max is 329,800 yuan. Order the new M7 series in the world immediately, and you can enjoy the car purchase rights of 33,000 yuan. Consumers can consult and make reservations at Huawei Mall, Huawei Authorized Experience Store and AITO User Center.

Upstream news Luo Xiaodi

This week, Weilai released its 2020 financial report. Although its annual net loss was 5.3 billion yuan, its gross profit margin turned positive. This has increased the industry’s expectations for Weilai. At the same time, holding more than 40 billion yuan in cash also gives investors confidence in the future development of the company.

The first week of March is the week when the new car-making forces release the production and sales express. Five new car-making forces, such as Weilai, Ideality, Tucki, Nezha and Zero Run, all showed different degrees of decline in February, and Weilai ranked first by virtue of the number of models.

For more news about the new forces of building cars, let’s move on.

1. In 2020, Weilai’s total revenue exceeded 16.2 billion, up 107% year-on-year, and 43,000 vehicles were delivered.

On March 1, 2021, US time, Weilai released the fourth quarter and full-year financial report of 2020. In the fourth quarter of 2020, the revenue was RMB 6.64 billion, up 46.7% from the previous quarter, and the total revenue for the whole year was RMB 16.2579 billion, up 107.8% from the same period last year. In terms of cash reserves, Weilai currently has a total reserve of 42.45 billion yuan; The annual operating loss was 4.61 billion yuan, narrowing by 58.4%.

In terms of delivery volume, the number of vehicles delivered in the fourth quarter of 2020 was 17,353, including 4,873 ES8, 7,574 ES6 and 4,906 EC6. In contrast, 8,224 vehicles were delivered in the fourth quarter of 2019 and 12,206 vehicles were delivered in the third quarter of 2020. In 2020, 43,728 vehicles were delivered and in 2019, 20,565 vehicles were delivered.

Source: First Electric Network

2、Geely Baidu established Jidu Automobile Co., Ltd.

Tianyancha APP shows that Geely and Baidu set up a brand-new joint venture company today, and the company was named Jidu Automobile. The registered capital of the new company is 2 billion yuan, and the company law is Xia Yiping. The shareholders are Dazi Bairuixiang Venture Capital Management Co., Ltd. (55%) and Shanghai Huapu Automobile Co., Ltd. (45%).

Source: First Electric Network

3. Weilai sold 5,578 vehicles in February, a year-on-year increase of 689%.

On March 2, Weilai Automobile released the unaudited financial report for the fourth quarter and the whole year of fiscal year 2020 as of December 31, 2020. The financial report shows that in the fourth quarter, Weilai Automobile delivered 17,353 vehicles, a year-on-year increase of 111%, and delivered 43,728 vehicles throughout the year, an increase of 112.63% over 2019; Revenue in the fourth quarter was 6,641.1 billion yuan (US$ 1,017.8 billion), a year-on-year increase of 133.2%.

Source: First Electric Network

4. LI delivered 2,300 Li ONE vehicles in February, a year-on-year increase of 755%.

On March 2nd, LI released the February delivery data. Li ONE delivered 2,300 vehicles in February, an increase of 755% compared with February 2020. As of February 28th, Li ONE has delivered more than 40,000 vehicles, reaching 41,276 vehicles.

Source: First Electric Network

5. Xpeng Motors delivered 2,223 vehicles in February, and the cumulative delivery volume in January and February increased by 577% year-on-year.

On March 2nd, Xpeng Motors released the results delivered in February 2021. Affected by the Spring Festival holiday and other reasons, Xpeng Motors delivered 2,223 vehicles in February, of which 1,409 vehicles were delivered by Tucki P7 in February, and the cumulative delivery reached 20,181 vehicles, making it the fastest vehicle type for new car manufacturers to break through 20,000 vehicles. From January to February, the cumulative delivery volume in Xpeng Motors increased by 577% compared with the same period of last year.

Source: First Electric Network

6. Nezha Automobile sold 2,002 units in February, up 18.63% year-on-year.

On March 1st, Nezha Automobile released the production and sales data for February, and sold 2,002 vehicles in February, up by 18.63% year-on-year, and the cumulative sales exceeded 30,000.

Source: First Electric Network

7. The delivery exceeded the 10,000-unit mark, with a total of 10,841 zero-run vehicles delivered.

On March 1st, First Electric Network learned from the official of Zero-Run Cars that by February 28th, 2021, the cumulative delivery of Zero-Run Cars had exceeded 10,000 units, reaching 10,841 units. Among them, T03 delivered a total of 8,362 units and S01 delivered 2,479 units. At the same time, 2424 sets of zero-running cars were ordered in February.

There are 793 pre-sale orders for retail C11, 1604 sales orders for retail T03 and 27 sales orders for retail S01. As a zero-run, C11 launched a brand-new SUV model, and the first OTS vehicle (tooling car) was officially rolled off the assembly line on February 27th.

Source: First Electric Network

8. The first model of Zhiji Automobile was opened for booking in April and listed in 2022.

A few days ago, the driving sight learned from the official that Zhiji Automobile, a subsidiary of SAIC, will make a global reservation for its first production model at the Shanghai Auto Show in April this year. It is understood that the new car will be officially listed and delivered in 2022.

Source: driving sight

9. Nezha received another credit of 5 billion yuan, and the accumulated credit amount exceeded 10 billion yuan.

A few days ago, we learned that Hezhong New Energy Automobile Co., Ltd. signed a comprehensive strategic cooperation agreement with Shanghai Branch of CITIC Group Coordination Committee to start all-round and in-depth cooperation with CITIC Bank Shanghai Branch, CITIC Securities and CITIC Prudential Life Insurance Shanghai Branch, and obtained a comprehensive credit line of 5 billion yuan from CITIC Bank. The financing funds will be mainly used for the research and development of intelligent technologies such as intelligent cockpit and intelligent driving in Nezha.

Source: Aika Automobile

10. The new models of G3/P7 in Tucki are all entry-level models.

On March 3rd, Xpeng Motors announced that G3 and P7 had launched two NEDC models respectively, among which Tucki G3 added a 460c enjoyment model, the battery type was lithium iron phosphate, and at the same time, it was replaced with low wind resistance wheels, with a battery life of 460km；. Tucki P7 has newly added rear-drive standard endurance models, including Zhixiang version and Zhizun version, all of which use lithium iron phosphate batteries, and NEDC has a battery life of 480km. From the perspective of the two vehicle systems, the newly added models are all entry-level models of G3 and P7, which enriches the choice of car purchase, especially the newly added model of Tucki P7 further lowers the purchase threshold of this car.

Source: First Electric Network

11, 169,900 from the sale of Aichi U5 PURE Zhi listed in urtext.

A few days ago, we learned from the official that the 2021 Aichi U5 PURE urtext was officially launched, and the price of the new car was 169,900-189,900 yuan. The "1+3" mode with self-defined options is introduced in this model. Users can carry out three categories of options and options, such as battery life, exterior interior color and function upgrade, on a benchmark model, with 384 vehicle configuration combinations.

Source: car home.

one2、Weimar W6 officially opens the pre-sale intention, only 6.6 yuan is needed.

On March 1st, Weimar W6, a brand-new pure electric SUV model of Weimar Automobile, officially opened for pre-sale. At present, after logging in and authenticating Weimar Auto WeChat applet, you will be able to participate in Weimar W6 prize-winning pre-order activities, and you will become an "reserved customer" by paying 6.6 yuan on the activity page, and you will have a lucky draw. In terms of power, Weimar W6 will be equipped with a motor with a maximum power of 160kW. The battery is a ternary lithium-ion battery produced by Hubei Xinghui New Energy Smart Car Co., Ltd., with a battery capacity of 65kWh and a cruising range of 520km.

Source: First Electric Network

13. The longest battery life is 610km. Nezha will launch Nezha U Pro.

A few days ago, we learned from Nezha Auto that Nezha Auto will launch 2021 Nezha U, and the new car will be named Nezha U Pro. According to the official, the new car will be upgraded in 33 aspects, such as battery life and intelligence, and the cruising range will reach 610km09 under comprehensive working conditions.

Source: car home.

14. Chinese Express and Zhongke Chuangda join hands to build smart cars.

A few days ago, Chinese Express announced that it has formally signed a cooperation agreement with Zhongke Chuangda, and the two sides will set up a joint venture company to focus on the development of automotive intelligent systems and software. The two sides will jointly build a computing platform and tool chain for the next generation of smart cars and launch a new generation of smart car operating systems.

Source: car home.

15. Guosen Securities shares in zero-run cars.

On March 1 ST, Tianyancha APP showed that Zhejiang Zero Run Technology Co., Ltd. (hereinafter referred to as "Zero Run Car") changed its business information: Guoxin Securities, a new shareholder, was added. Regarding this industrial and commercial change, the person in charge of the relevant departments of Zero Run Automobile said: "Guosen Securities is the trustee of our employee stock ownership plan, and Zero Run Automobile is preparing for IPO listing."

Source: Yiou Automobile

16. Xpeng Motors affiliated enterprises set up a new company, and its business scope includes second-hand car distribution.

The data shows that on March 2, Shanghai Pengxing Automobile Sales & Service Co., Ltd. was established with a registered capital of 5 million yuan, and its legal representative is Zhu Yanhua. Its business scope includes the sales of new cars. New energy vehicle sales; Used car distribution; Motor vehicle repair and maintenance. Enterprise survey shows that the company is wholly owned by Shanghai Xpeng Motors Sales & Service Co., Ltd.

Source: Sina Auto

Source: First Electric Network

Author: Li Yanjiao

Address: https://www.d1ev.com/news/shichang/141375.

Editor’s lead: Nowadays, many people will look for evaluation stickers on various platforms before buying goods. With Xiaohongshu as the representative, there are many bloggers in Xiaohongshu, ranging from stars to amateurs. They often post on it to help people grow grass or pull weeds. Among many products, how does Little Red Book occupy a favorable market and attract many loyal users? The author of this paper analyzes the user operation strategy of Xiaohongshu. Let’s take a look.

1.1.1 field

Xiaohongshu is a social e-commerce platform that provides sharing, communication and purchase channels for young Internet users who like shopping and love life. Users can discover good things all over the world through the platform, browse the product strategies summarized by various experts, share their own experience on the use of products, and also complete online shopping in the e-commerce platform.

Xiaohongshu was founded on June 6, 2013, with the asymmetric shopping information of Haitao as the breakthrough point. Since there were no products with similar positioning in the market at the time of its establishment, Xiaohongshu became a dark horse at the beginning of its establishment, and the number of users has exceeded 15 million in just one year. By December 2020, the cumulative download volume of Xiaohongshu has exceeded 5.3 billion, and the number of users has exceeded 300 million.

1.1.2 product positioning

At the beginning of its establishment, Xiaohongshu was positioned as a tool-based product, mainly aiming at the basic shopping guide of overseas markets. Later, through deep cultivation of UGC shopping sharing community, it continued to integrate content community and e-commerce module, and developed into the world’s largest consumer word-of-mouth library and community e-commerce platform.

At present, Xiaohongshu officially defines Xiaohongshu APP as a lifestyle platform for young people. With "UGC Content Community" as the core, users can record their life, share their lifestyles and form interactions based on their interests through short videos, pictures and texts. They can also purchase high-quality goods from all over the world through the welfare agency with one click. It is an online shopping note sharing community and a platform for self-operated bonded warehouses.

1.2.1 Target users

1) User characteristics

From the user portrait data of iResearch, it can be seen that the proportion of female users of Xiaohongshu is close to 80%, and the number of male users is only 20%, which shows that the target users of Xiaohongshu are mainly women, and the community sharing and e-commerce model is more in line with the shopping habits and user characteristics of female users.

Judging from the age distribution of users, the main users of Xiaohongshu are young people under the age of 30, and users aged 31-35 also account for a certain proportion.

From the geographical distribution, the users of Xiaohongshu are mainly concentrated in the coastal areas with highly developed economy. Users in this area generally have high living standards, strong consumption power, pursue quality of life, and have certain demand for overseas shopping.

2) user portrait

User portraits can be roughly divided into the following categories:

• Student groups: high school students and college students, born after 1995, are highly active, have enough time, pursue trends and fashions, are easily attracted by new things, and are willing to share and show their lives;
• Workplace groups: white-collar workers and office workers, in first-tier cities such as Beishangguang, pursue quality of life, like to share their living conditions, like overseas shopping of beauty products, refer to KOL’s notes before shopping, and are willing to share their experiences after buying;
• Online celebrity stars: KOL and stars in the vertical field, with certain social influence, spontaneously share beauty products or toiletries that grow grass every day through videos or notes, or cooperate with beauty brands to promote and gain income;
• Merchants’ shops: shop operators such as youth hotels, online celebrity restaurants, cafes and bars, aged between 20 and 35, pursue fashion and hot spots, and are good at using the Internet for publicity and packaging.

1.2.2 Demand Scenario

• Plenty of time, daily wandering, watching videos, notes, browsing the welfare club mall or other official flagship stores, watching the trend, killing time;
• Purposeful browsing, planning to buy products, experience services or learning skills, reading and learning KOL’s notes and experiences;
• Willing to share life, want to share new products purchased or new services experienced with social media, get appreciation and attention, and answer other users’ questions;
• Want to buy genuine overseas products, but lack the time or ability to do overseas shopping, and intend to buy welfare agency products or other overseas flagship store products;
• When preparing for cross-border/Hong Kong, Macao and Taiwan tourism shopping, check the selected shopping notes of the destination, find the favorite overseas goods and form a list.

1.2.3 Core functions

The slogan "Mark My Life" of Xiaohongshu defines that the core function of the platform is the dissemination of tag notes-that is, the output of content culture. Users can record their life, share their lifestyles and form interactions based on their interests through short videos, pictures and texts.

E-commerce models such as welfare agencies and limited-time purchases are the closed loop to complete the business model, allowing users to have a better experience.

Main functional structure:

Main business logic:

The main business logic is divided into two sections: e-commerce mode and social mode, and other functions serve these two sections.

Social mode refers to that core users (content producers) publish notes and share consumption experience, while ordinary users recommend notes according to the algorithm set by the system according to behavior records, and at the same time, they can browse, like and collect notes, and after paying attention, both parties can have social interaction by private letter; E-commerce mode refers to that users browse their notes, plant grass for goods, make purchases through welfare agencies or other means, continue to publish notes after use, and conduct more "online sharing", thus forming a closed loop in business.

• Time perspective: Xiaohongshu was established in 2013, and APP was launched at the end of 2013. It has been in operation for 7 years.
• User’s perspective: the number of user downloads began to exceed 100 million in November 2017, and then the number of user downloads increased by nearly four times. Up to now, it has accumulated more than 5.9 billion times and the number of users has exceeded 300 million;
• Product perspective: The latest version of Little Red Book is 6.81.1, which has been updated 4 times in the last 30 days and once in the last 7 days. Through continuous version iteration, the basic functions and core functions of the product are complete, and the platform is mainly based on content sharing. The content topics have covered various life fields such as fashion, skin care, make-up, food, travel, film and television, and the content range is getting wider and wider;
• Operational perspective: the core business of Xiaohongshu is UGC content operation, which realizes the closed loop of user behavior through user operation and e-commerce operation;
• Business perspective: profitable operation, constantly seeking ways to integrate with e-commerce, and has completed the D round of investment led by Alibaba.

Conclusion: Judging from the above, Xiaohongshu APP is in a mature stage.

According to the life cycle judgment of Xiaohongshu, the next report will focus on the analysis of household operation strategies in the initial stage, mature stage and mature stage.

In 2013, with the rapid development of mobile Internet and the large-scale use of smart phones, cross-border travel became a popular choice for travel, and consumers began to pay attention to the purchase of overseas goods. At the intersection of several trends, Xiaohongshu was established in Shanghai to meet the needs of users for cross-border shopping.

At that time, cross-border e-commerce was still in the blue ocean market. Xiaohongshu accurately captured the target users and user needs, focused on overseas shopping to share this blank market, accurately captured the pain points of people shopping overseas, and targeted women in first-tier cities who tended to shop in overseas markets, and gained the first batch of users.

4.1.1 Acquiring users

In October, 2013, the little red book shopping strategy based on PGC came into being. slogan is a basic shopping guide for entry-level users, covering 8 countries and several popular tourist destinations, including the United States, Japan and South Korea.

Users can download and read offline on the PC or iOS platform, and they have been downloaded 500,000 times in less than one month, which successfully attracted a group of young women with overseas shopping habits, which also proved the user’s demand for overseas shopping and accumulated the first batch of original users for Xiaohongshu APP.

4.1.2 Activate users

1) The "shopping guide" is transformed into a "sharing community", and high-quality UGC content enhances the social attributes of Xiaohongshu.

Considering that it is difficult for guide products to interact with users and become sticky, Xiaohongshu team launched APP V1.0 "Hong Kong Shopping Raiders APP" at the end of 2013.

By inviting experts from all fields and community promotion, women with overseas shopping habits are encouraged to share their shopping experiences on Xiaohongshu. By producing high-quality content through UGC, Xiaohongshu has accumulated a large number of middle-and high-income female users, and its stickiness has made a qualitative leap. More and more users are willing to exchange shopping experiences and have completed the acquisition and activation of early seed users.

In several version iterations, Xiaohongshu has continuously strengthened social functions and content publishing tools, effectively improving users’ participation and activity.

On the basis of high-quality content community, Xiaohongshu was upgraded from content community to "content+e-commerce" in October 2014, and the "welfare society" module was launched, and the business closed loop was finally formed. Xiaohongshu clarified the user’s needs and product development direction, and became a one-stop platform for e-commerce in women’s overseas shopping communities, from content planting to shopping mall ordering. slogan was changed to "find good things abroad".

2) The first global awards event, in which millions of users voted for good things from all over the world.

At the end of 2014, Xiaohongshu held the first global prize-winning activity. Within 20 days, 1.87 million people voted, which was very popular. The products and shops it launched once became the vane of outbound shopping.

This activity was all voted by users, attracting more people to participate in it through the most popular H5 method at present, and finally forming fashion list, makeup list, furniture list and other lists. The discussion heat of users in Xiaohongshu increased significantly, which brought high popularity and activity to Xiaohongshu, and also gained a number of new users for Xiaohongshu. Since then, global awards have been held for three consecutive years in 2015 and 2016, further expanding its influence.

For a product that has passed the initial stage, the core goal is to gain rapid user growth. Xiaohongshu has verified the user demand in the initial stage, and then began to attract more and more users through the update of product functions and the holding of creative activities, and quickly occupied the market, while slogan was changed to "a good thing in the world".

4.2.1 Get Users & Activate Users

1) "Fresh Meat Marketing for Anniversary Celebration" to gain new users-Fresh Meat Video, Fresh Meat Express and School Grass Express.

In the early stage of the 2015 anniversary, Xiaohongshu began to put on video advertisements for publicity. The content of the video was that a topless foreign male model showed Xiaohongshu’s slogan "Finding good things abroad" through the scene.

On the anniversary day, Xiaohongshu hired a group of foreign male models in SOHO, Shanghai, naked as customers to deliver the courier, and provided the "princess hug" benefits, which made the female users on the scene once boiling and accurately reached the target users. This activity brought 3 million new users and 50 million yuan in sales for Xiaohongshu. From the data point of view, the daily activities and new additions have doubled, which has successfully played a role in pulling new ones.

In September 2015, Xiaohongshu held a marketing campaign of "School Grass Express" in 12 universities in five cities across the country while the iron was hot, which once again set off a wave in the circle of female college students.

In the end, the "School Grass Express" event ended with 52.977 million exposures and 47,000 discussions, which successfully improved the overall popularity in the post-90 s circle. During the whole anniversary, Xiaohongshu APP ranked fourth in the total list of Apple App Stores, with 15 million users.

2) "Star Girl" Jelly Lin and other female stars and KOL settled in Xiaohongshu.

In April 2017, Little Red Book invited Jelly Lin, a "star girl", to officially settle in Little Red Book. Later, female stars such as Nana Ou-yang and Stephy and vertical KOL successively settled in Little Red Book.

First of all, the star itself has its own traffic. By entering the activity, it can increase the number of users and improve user retention; Secondly, the publication of life notes by stars will enable fans to see the daily life of the stars and narrow the distance between fans and stars. At the same time, the stars bring their own elements such as fashion, fashion and wearing, which can arouse the topic and effectively enhance the user’s activity. In addition, you can also use the fan effect of stars to promote some goods and improve profitability.

4.2.2 Retain users

1) Refined operation

At this stage, Xiaohongshu began to focus on the optimization of community functions, the page was revised many times, the product was iterated many times, and the recommendation algorithm was updated.

Based on the machine algorithm, Xiaohongshu will make personalized recommendations according to users’ interests and user portraits, and successfully achieve "content finding", which shows that Xiaohongshu team attaches great importance to users’ experiences and needs, and keeps more users with no clear browsing purpose through refined operation, which improves daily activity and user usage time.

In order to ensure users’ long-term retention, Xiaohongshu encourages users to publish, share, like, collect and comment, and sets up a ten-level user growth system. Each level corresponds to the task requirements of corresponding social attributes, and the completion of these tasks will grow to the next level, thus encouraging users to use little red books more.

In the process of upgrading and cracking down on monsters, users with creative ability are unconsciously encouraged to become new UGC, and more high-quality content is produced and spread on the platform, forming a positive circular incentive.

4.2.3 Transforming users

1) Red Friday

In November 2015, Xiaohongshu transplanted the "Black Friday" activity to China and launched the "Red Friday" promotion activity, which covered more than ten categories such as skin care and makeup. Selected overseas goods are less than 50% off, and all overseas direct mail goods are free of freight.

The gameplay is novel and the scene is strong, which paves the way for holiday promotion. Users can see the "Red Five" sign everywhere in the APP, and click to browse and buy their favorite products, which increases the daily activity of users and is also an important means to realize profit.

2) Three days and three nights between Hugh and Little Red Book.

In April, 2016, Xiaohongshu invited Hugh and planned the "Three Days and Three Nights between Hugh and Xiaohongshu" activity. Accurate artist matching+advertisement recording close to life, as well as the pre-heating of Weibo before going online, successfully created a wave of big topics on Weibo, which raised the popularity of Xiaohongshu to a higher level, and the new growth rate of users reached 100%.

This cooperation with Hugh once again accurately captured the female users of Little Red Book, and the label # Hugh Endorsed Little Red Book # created by fans on Weibo, which received more than 7 million readings.

At the same time, Xiaohongshu planned the promotion of the category of "Hugh Advertising with the same paragraph" of Welfare Society, and launched the activity of "Buy enough 699 to get the potato captain doll with the same paragraph in Hugh". The whole activity released the topic of quantity, guided the participation and dissemination of households, improved the activity of users and increased the sales of the mall, allowing users to experience all the charm of Little Red Book in a closed loop.

Through the operation in the growing period, Xiaohongshu has already had a large number of users and a relatively stable position, and established a brand image. The tonality of users has declined, and slogan has changed to "mark my life". At this stage, Xiaohongshu pays more attention to the operation of content communities, conducts thematic planning, and is guided by user activity, retention rate, commercial realization and user communication.

4.3.1 Activate users & keep users.

• Idol Trainee & Creation 101

In January and April of 2018, with the expansion of the fan economy, Xiaohongshu sponsored two phenomenal variety shows, namely "Idol Trainee" and "Creation 101". The two top variety shows brought super high exposure to Xiaohongshu, and Xiaohongshu users entered the spurt growth stage.

In addition to oral broadcast, insertion and logo, Xiaohongshu also invited trainees to come to Xiaohongshu to release notes and open a voting channel in the APP. From the data point of view, the diversion effect of the program broadcast for three consecutive months is extremely obvious.

The audience of the two variety shows are actually potential users of Xiaohongshu, especially women. They are keen on star hotspots and fashion trends. Xiaohongshu successfully acquired these potential users through the precise variety show. These users are of high quality and high activity. They posted articles on Xiaohongshu to share their love beans and spit out the competition system, which improved the overall activity.

At the same time, posting and sharing in voting rules can increase the number of votes, which actually improves the activity and retention rate of users.

After the end of the activity, the trainees continued to use Xiaohongshu to record their lives and publish their daily lives, which continued to attract fans. Fans would like to praise and comment on the trainees’ notes and buy the goods planted by the trainees, which improved the activity and retention rate of Xiaohongshu.

4.3.2 User Transformation & User Communication

1) Differentiated e-commerce live broadcast

With the popularity of Taobao’s e-commerce live broadcast, Li Jiaqi, Viya and other anchors constantly set a record for the transaction amount, and Xiaohongshu also started to conduct e-commerce live broadcast, trying to get the latest traffic bonus of the platform on the live broadcast track.

In 2019, Xiaohongshu tested the e-commerce live broadcast, and the enterprise model student "Perfect Diary" made a new product debut in Xiaohongshu live broadcast. The new products were quickly snapped up, and the powder rose by 100,000 people one week after the live broadcast. In April 2020, the live broadcast was officially launched and began to be open to all creators in the platform.

The next day, Xiaohongshu announced the 3 billion traffic and targeted support plan on the second creator’s open day, hoping to normalize the live broadcast. Xiaohongshu, which has always emphasized style and quality, also pursues a differentiated live broadcast form. The live broadcast is based on the core advantage content notes, mainly sharing and chatting, and the atmosphere with goods is more inclined to emotional attributes.

On the one hand, it improves the user’s activity and conversion rate through live broadcast, realizing the realization of the platform, and on the other hand, it also realizes the retention of outstanding creators by realizing the realization.

2) "Creator 123 Plan"&"Campus Big Player"

In the past two years, Xiaohongshu has launched activities such as "Creator Open Day", "Creator 123 Plan" and "Campus Big Player" to carry out the "Million Creator Support Plan" for creators who love to share their lives, aiming to help content creators improve the quality of notes and productivity, hoping to cultivate and retain excellent content producers through various incentives, so that creators and content can release greater influence, precipitate private domain traffic for creators, and provide diversified commercialization roads.

At the same time, attract more users to join the little red book to complete the purpose of word-of-mouth communication.

After the above analysis, we analyze the advantages and disadvantages of Xiaohongshu from three aspects: content operation, activity operation and household operation.

In terms of content operation, high-quality UGC content dissemination and community communication are the key points of Xiaohongshu’s success.

At present, Xiaohongshu has tens of thousands of notes in various hot topics such as fashion, skin care, travel, fitness, food, film and television, etc. The note list page made by high-quality creators gives people the most direct beauty enjoyment through exquisite filters and designed photos or small videos.

Xiaohongshu guides topics according to hot spots and user preferences, and encourages users to discover new content. Users can browse and share their life experiences on Xiaohongshu, and at the same time, they can complete a one-stop shopping experience from planting grass to placing orders.

On the other hand, the presence of more and more stars and KOL makes all kinds of commercial implants and soft articles appear in Little Red Books. The original intention of content creators to publish notes is no longer good recommendation, but commercial promotion, so users gradually become cautious about notes and have some doubts about the authenticity of the content.

For ordinary content creators, many people are also worried that the massive admission of star KOL will change the positioning of "Little Red Book" in a subtle way, and the style will gradually become the trend of "showing off wealth", so creators and staff of Little Red Book need stricter control and more accurate algorithms in content review.

Xiaohongshu’s achievements are largely due to the creativity of the event. At present, Xiaohongshu has established two festivals of its own label-"6.6 Anniversary Celebration" and "Red Friday". In addition, the platform often combines hot spots or self-made hot spots to carry out creative activities marketing, such as fresh meat express and linkage draft variety show.

Both online and offline activities have been well received, and the daily activity and new registrations during the activities are more eye-catching. In the next step, Xiaohongshu will launch cross-border cooperation with tourism, and also look forward to the next explosion point created by Xiaohongshu.

In terms of user operation, the users of Xiaohongshu are mainly divided into two categories: content producers and ordinary users.

For ordinary users, Xiaohongshu has established a user growth rating system, encouraging users to share life fun, publish notes, and communicate socially in the platform to become creators and produce high-quality content, thus forming a virtuous circle;

For content producers, the creator training system of the platform allows users to continuously produce high-quality content, and at the same time, it brings huge traffic and hot spots to the platform, and then users can cooperate with brands to realize traffic realization, thus ensuring the operation of the platform.

Despite this, Xiaohongshu is still under pressure in user conversion, and creative activities can often bring short-term profits to the platform, but once the popularity passes, the sales volume of the platform will return to the previous level.

Although Xiaohongshu’s "community+e-commerce" model realizes the closed-loop of user behavior, its commercial realization is not satisfactory, and its popularity and reputation do not seem to match the market share. In the end, it is because users have not changed the shopping mode of "planting grass on Xiaohongshu and pulling grass on other platforms", especially the "fake goods" that broke out in recent years have had a certain impact on Xiaohongshu’s reputation.

At the same time, with the increasing number of competitors on the social e-commerce track in recent years, the market expansion space is limited, and many APPs with overlapping functions are gradually launched, such as Tik Tok and Aauto Quicker, which focus on short video socializing, Netease Koala Shopping, a community-based shopping app integrating sharing and shopping, etc. Their rise has caused a large-scale shift in users’ attention, which will make Xiaohongshu lose a group of users to a certain extent. How to complete traffic construction and user maintenance in the industry with many giants will be the focus of Xiaohongshu’s consideration.

Judging from the data in October 2020, Xiaohongshu ranked first in the dating APP section of iResearch data community, and the number of independent devices is still rising, which is in the leading position in the industry.

Little Red Book has gradually developed into a comprehensive platform of community+e-commerce from the initial PDF travel shopping strategy, with the number of users exceeding 300 million. The content of this "book" of Little Red Book has become richer and richer, and more and more users have written it.

As the first batch of community+e-commerce products, Xiaohongshu identified the target users at the beginning of the product, fully met the needs of users, and successfully realized the integration of two seemingly weak modules through marketing activities, realizing the logical self-consistency of the product and the closed loop of user behavior within the product.

• The e-commerce industry is already in the Red Sea competition, and users don’t seem to buy the e-commerce platform of Xiaohongshu, and there is still much room for improvement in traffic liquidity;
• Faced with the same type of content community or social e-commerce APP that is rising, how can Xiaohongshu maintain its position and maintain its relationship with users?

6.2.1 Strengthen the connection between content and e-commerce, and constantly explore the integration of content community and e-commerce platform.

Realize the intercommunication between seller’s comments and notes, place the product link at the appropriate place on the note page, or attach the sharing notes of star KOL to the product page to enhance the user’s impression and trust; Invite the official flagship store to settle in and improve the variety of goods.

On the basis of the original REDelivery international logistics system, a mature supply chain system and a perfect management system are established to support its e-commerce platform and ensure the authenticity of goods; At the same time, establish a supervision and audit mechanism, conduct regular spot checks, remove inferior products in time, and do a good job in after-sales service.

6.2.2 In terms of user maintenance, we should adhere to the tonality of the product itself and ensure the high quality of the core content.

Increase the reward function of high-quality content, give more direct ways to prove creative ability and get more economic encouragement for high-quality content; Establish a hot list of little red books similar to Weibo Hot Search and Zhihu Hot List, inform users of current trends, improve users’ immersion time, and thus increase users’ stickiness.

New user incentive mechanisms, such as daily sign-in reward, watching live broadcast time reward, shopping reward, sharing reward, etc., will enable users to get incentives not only from spiritual and emotional aspects, but also from material benefits, and these rewards can be used for cash deduction in e-commerce sectors such as welfare agencies, thus forming a cycle.

Xiaohongshu has developed from an unknown APP to a national-level software in just six years. Behind this is the creation and efforts of the founding team. "Three points rely on innovation and seven points rely on hard work." In the future, Xiaohongshu will provide more interesting community games to meet more needs of users, and expect Xiaohongshu to write his own wonderful.

　

This article was originally published by @ 京京京京京京京京京京京京京京京京 is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Everyone knows that Tik Tok is very popular, and live broadcast with goods can make money. Do you know about online celebrity, an e-commerce company in Tik Tok? Let’s take a look at Tik Tok’s ranking of online celebrity with goods together with Xiaobian.

In 2019, Tik Tok is still actively promoting the realization of e-commerce in Tik Tok. Following the list of good things in Tik Tok, Tik Tok officially launched the list of sales of talents recently, which has become the focus of Tik Tok operators. At present, the most popular people who carry goods in Tik Tok are: pomelo cici sauce, Li Jiaqi, Natiguli, Hao Fan, Ye Gongzi, Spicy Lai, good geophysicist and so on.

Even during the epidemic, many cities and roads were closed; However, the live broadcast of Devil Li Jiaqi was repeated after the festival. The live broadcast lasted for 3 hours, watched by 1,600 w+people, with 26,000 boxes of snail powder, 300,000 packs of washcloths and 150,000 bottles of Red Earth liquid foundation, all in seconds. Li Jiaqi, a lipstick brother, revealed in an interview that since January 2019, he has already entered 7 figures in a month by bringing goods through live broadcast;

Undoubtedly, live broadcast with goods has become a popular fried chicken for "selling goods". Live broadcast’s unique timely interaction, hunger marketing, transparent consumption scenes and all-round sensory impact make live broadcast with goods effectively promote the conversion rate and turnover of e-commerce and improve the efficiency of traffic realization.

Interesting content+real-time two-way interaction+the lowest price of the whole network+trust guarantee, and the consumer demand of users is stimulated.

Live broadcast helps e-commerce to change from "goods and people" to "people", and the relationship between anchors, goods and consumers is getting closer and closer.

The anchor sells people and explains to users, and users pay attention to and understand the products because they like an anchor, which enhances the exposure of products and then stimulates the purchase behavior.

The above is the 18183 Xiaobian’s ranking of Tik Tok e-commerce in online celebrity and Tik Tok in online celebrity. I hope it will help you.

Long-term recruitment of anchors: male or female, cheerful personality, talent and expertise are preferred, and network hosting experience is preferred. Novice Xiaobai can also do it. The company provides free training and arranges the live broadcast time and content according to personal ability. The strength of the company supports the application for anchor popularity and ensures the traffic in the live broadcast room.

,

Tik Tok dry goods

Why should the guild be added to the live broadcast?

Want to realize short video? Add MCN!

In recent years, artificial intelligence technology represented by deep learning and reinforcement learning has expanded from engineering fields such as language translation, image recognition and industrial automation to economic and financial fields such as intelligent production, intelligent agriculture, intelligent logistics, macro-economic monitoring of big data, and quantitative investment and research, which can be said to be widely used.

Artificial intelligence technology has the inherent advantage of dealing with high-dimensional data, and can avoid many limitations of traditional analysis methods by means of representation learning, value function approximation and feature selection, and obtain better prediction and decision-making effects. In order to make artificial intelligence technology achieve satisfactory prediction and decision-making results, researchers often need to invest a lot of data resources. This technical feature makes data resources a key factor of production. With the popularization of big data, intelligence, mobile Internet and cloud computing, artificial intelligence technology, as the underlying technology to provide information products and services, is also the key to the gradual transformation of industrial economy to digital economy.

　　What is the artificial intelligence algorithm?

　　Artificial intelligence algorithms can be roughly divided into supervised learning, unsupervised learning and reinforcement learning. Among them, supervised learning learns laws from human experience through continuous training programs (models). In this kind of machine learning, researchers will constantly adjust model parameters by marking data to achieve learning purposes. Similar to parents will show their children different colors, sizes and even kinds of apples, and teach children to know "never seen" apples. This is the purpose of supervised learning: out-of-sample prediction.

　　Unsupervised learning enables the machine to extract features directly from the existing data and compress the information for other tasks through training programs. Like traditional principal component analysis, high-dimensional features can be approximated by low-dimensional vectors. For example, we can use principal component analysis technology to compress pictures to save storage space. Therefore, this kind of machine learning algorithm does not need previous experience, and is also called unsupervised learning.

　　Of course, the relationship between unsupervised learning and supervised learning is not contradictory to each other, and we can also use semi-supervised learning algorithm for data with partial labels. For example, the recently popular antagonistic neural network — — We can use this algorithm to learn a series of Oracle Bone Inscriptions, so that it can generate a number of "Oracle Bone Inscriptions" which is enough to confuse the false with the true, but never represents any meaning, which is equivalent to a calculation program that "paints a tiger as a tiger" but doesn’t know it is a tiger.

　　 In addition, reinforcement learning is different from the above (none, half) supervised learning algorithm. Reinforcement learning is an extension of dynamic optimization, while (none, half) supervised learning is closer to statistics. Reinforcement learning can maximize the cumulative benefits of intelligent programs by making them constantly interact with the environment and adjusting the decision parameters (processes) of intelligent programs. Reinforcement learning is the machine learning algorithm closest to human decision-making process, which is similar to letting an agent perceive the world infinitely and quickly, and optimizing its decision-making process through its own failure or success experience. In this process, computer programs do not need teachers so much. Of course, intensive learning cannot be completely separated from supervised learning. For example, AlphaGo is a computing program trained by means of intensive learning, but in the first stage of AlphaGo training, researchers used a large number of human players’ chess manuals for AlphaGo to imitate learning, where human experience is similar to that of teachers; However, in ZeroGo, an upgraded version of AlphaGo, imitation learning has been completely abandoned.

　　 In order to make artificial intelligence algorithms universally applicable, we often need a lot of data, computing power and effective computing algorithms. A large amount of data is equivalent to hiring a knowledgeable teacher to guide the computer program, and high computing power will give the computer program the ability to learn knowledge faster. An important direction in the field of artificial intelligence research is to continuously develop computing algorithms that can make more effective use of existing data and computing power, which is equivalent to providing better learning methods and paths for computer programs. Therefore, data annotation, cloud computing, chip design and algorithm development are the core parts of the artificial intelligence industry.

　　What impact does artificial intelligence technology have on social economy?

　　 In fact, artificial intelligence technology originated as a discipline in 1950s, for example, McCarthy and others, the "father of artificial intelligence", proposed artificial intelligence in 1950s; The decision tree model originated from 1950s to 1960s, while the neural network model and Q-learning reinforcement learning algorithm, which are widely used at present, originated from 1980s. However, if artificial intelligence technology wants to reach the accuracy of human decision-making, it needs a lot of training (experience) data and high computing power, so it was not until 2000 that artificial intelligence technology was able to achieve leap-forward development.

　　With the blessing of a large amount of data and high computing power, some artificial intelligence technologies can replace humans to make large-scale accurate decisions, and also replace more and more manual jobs. Judging from the current impact, on the one hand, the application of machine learning has indeed replaced some traditional labors, resulting in the labor crowding-out effect: automated robots tend to make the production process unmanned, natural language processing technology can better complete most of the translation and even information extraction, and machine learning algorithms can even more accurately characterize the properties of small molecular compounds, thus reducing the labor and time consumption required for large-scale repetitive work to some extent.

　　 On the other hand, like previous technological revolutions, the rise of machine learning has not only improved social production efficiency, but also created new jobs for society. Since the birth of the industrial revolution, steam turbines have replaced grooms and coachmen, spinning machines have replaced textile workers, wired telephones and wireless telegrams have replaced postmen, and electronic computers have replaced hand-operated computers, saving a lot of manual calculations. However, it should be noted that every scientific and technological progress has not caused a large number of social unemployment, but will change the original social production organization structure and produce new formats by improving the production efficiency and technological innovation of traditional industries. Scientific and technological progress not only changes the production technology of industrial enterprises, but also changes the work content of traditional industries, resulting in new job demands.

　　Like any other technological innovation, machine learning technology has different degrees of influence on different industries and different positions. For those who are engaged in production processes, the impact of machine learning is undoubtedly subversive. However, for those positions that need overall planning, innovation and interaction, machine learning can not make a significant impact at the current stage.

　　In addition, we also need to realize that artificial intelligence algorithms still cannot reach the level of "intelligence". Any technology is accompanied by security risks, and so are artificial intelligence algorithms. For example, most supervised learning algorithms do not have a clear logic generation process, which not only prevents researchers from effectively interfering with the algorithms, but also makes artificial intelligence algorithms less robust in the training and prediction stages. To give a simple example, in a classification algorithm, if we change a pixel on a three-inch cat photo, it may make the computer algorithm identify the cat as other items. This kind of practice is called reverse attack and involves artificial intelligence technology risks.

　 　 　 　Just like other emerging industries in the early stage of development, due to the lack of early supervision, some enterprises will make improper use of their early advantages in data, computing power and algorithms, leading to the abuse of artificial intelligence technology, monopoly operation of some head enterprises, disclosure of private data and even enterprise operation risks caused by over-reliance on algorithm decision-making, which are the application risks and derivative risks of artificial intelligence technology.

　　Therefore, how to develop and lead this strategic industry has become the top priority at present — — We need to think about how to give full play to the social bottom function of the government during the period of intelligent economic transformation, and how to standardize the operation of the private sector when its computing power and scientific and technological level exceed those of the regulatory agencies.

　　What are the advantages of the revolution with intelligent technology?

　　Strengthen investment in research and development, coordinate industry development, achieve core industry leadership, and grasp the dominance of artificial intelligence technology.Artificial intelligence has become a basic core field related to national security and overall development. At present, although the development of artificial intelligence in China is generally upward, there are still many problems in basic research, technical system, application ecology, innovation and development. Therefore, taking interdisciplinary and application transformation as the starting point to drive basic research in the field of artificial intelligence, increasing financial investment in related research, optimizing expenditure structure, and implementing tax incentives for enterprises investing in basic research will all help to coordinate the development of the industry. Focusing on strengthening the originality and leading research in the core areas of artificial intelligence (such as algorithms and chips) can better grasp the dominant position of artificial intelligence technology.

　　Pre-oriented, professional and flexible industry and technology supervision can better regulate the development of the industry and create a good digital environment.On the one hand, the artificial intelligence industry will have negative effects on monopoly, diversification, privacy and ethics. Therefore, the implementation of the underlying algorithm supervision can effectively prevent artificial intelligence-related and derivative risks such as opaque automated decision-making and privacy violations. On the other hand, the current development of artificial intelligence industry is in the explosive period of technological innovation and industrial growth. While bringing development dividends to the social economy, the flexibility of its application forms and associated formats also means that the regulatory framework and ideas should be adjusted accordingly, so as to further play the dividends brought by technological progress. In addition, we need to equip a more professional industry supervision team, empower artificial intelligence supervision with artificial intelligence technology, standardize the artificial intelligence industry in a pre-position, specialization and flexibility, and flexibly formulate the supervision framework and implementation norms according to the actual development conditions of different artificial intelligence industries, so as to reduce unnecessary obstacles faced by the development and application of artificial intelligence technology, create a good digital environment, and further build the core competitiveness of China’s artificial intelligence industry.

　　Deeply integrate the real economy, develop the digital economy and explore new formats.As the core technology in the development of digital economy, artificial intelligence technology can effectively transform data production factors into actual productivity. The improvement of production efficiency and the change of production paradigm brought about by the deep integration of intelligent technology and real economy are important driving forces for China’s macroeconomic transformation and upgrading. Therefore, deep integration of the real economy should be a major goal of the development of the artificial intelligence industry. Exploring new formats and developing new models based on artificial intelligence technology, promoting the transformation and upgrading of traditional industries, accelerating the cross-regional flow of production factors, integrating market players, and smoothing the economic cycle at home and abroad are also the inevitable needs of fully basing on and giving full play to the advantages of China’s entire industrial chain and laying out industries with digital economy advantages.

　　Give full play to the market initiative and realize the simultaneous production, learning and research of artificial intelligence industry.The long-term healthy development of artificial intelligence technology is inseparable from a good market environment and industrial support. Micro-subjects can effectively smell business opportunities, and market economy has comparative advantages in exploring new formats and exploring new models. However, as a typical knowledge-intensive industry, the artificial intelligence industry needs a lot of research and development work and trains a large number of professional and technical personnel in the early stage. Universities and research institutes have comparative advantages in personnel training and technological innovation, and are important core forces in the artificial intelligence industry chain. Therefore, taking market demand as the leading factor, organically combining enterprises, universities and scientific research institutions, we will form complementary synergy in functions and resource advantages, and provide basic support for the development of the intelligent industry. Taking economic benefits as the starting point, we should mobilize the enthusiasm of scientific and technological personnel in colleges and universities, promote the transformation of scientific and technological achievements into real productive forces, and create a healthy and sustainable development ecology of artificial intelligence industry.

　　Improve the social security system and promote the system of individual development and skills training and re-employment.With the application of large-scale machine learning technology, the subjective initiative, individual innovation and overall thinking ability of the labor force are extremely important to social and economic development and personal development. However, there is still a technical gap between the traditional labor supply and the emerging labor demand — — The traditional labor force is not qualified for the job demand of emerging industries. Under this background, how to effectively promote the re-employment system of individual development and skills training, effectively bridge the technical gap, and how to adjust the social security system to make it more applicable to cross-departmental retraining and re-employment, to ensure people’s livelihood and to effectively improve social welfare, etc., are worthy of our further thinking and exploration.

　　 　(Author: Wang Xi, a researcher at Peking University Institute of Economics)