China Economic News Network (Liu Chenxi)On December 26th, at the Wenjie M9 and Huawei’s winter full-scene conference, the luxury technology flagship Wenjie M9 was officially released. As the most important product of the year under Hongmeng Zhixing, Wenjie M9 is equipped with Huawei’s smart car full-stack technology solution. It not only fully boarded Huawei’s top ten smart car black technologies, but also brought many leading-generation product highlights such as new family design, changeable space, smart cockpit, intelligent driving control, intelligent driving, and intelligent security. Provide users with a continuous leading travel experience.

Yu Chengdong, executive director of Huawei, CEO of End Point BG, and chairperson of Smart Car Solutions BU, said: "Qinjie M9 is a landmark product in the era of intelligence. We have brought all the best Huawei smart car black technology to the car. In all aspects that users can imagine and can’t imagine, it has brought a leading generation of excellent experience, redefined the smart car standard, and is a well-deserved luxury technology flagship SUV!"

New family design, six-seat seating

In terms of appearance, the internal and external design of Wenjie M9 continues Huawei’s aesthetic principles of "extreme, pure and simple", and is a design model for Huawei in the era of smart travel. Wenjie M9 offers two solid colors of car paint: "Makino Blue" and "Gilt Black", as well as three double colors: "Danxia Orange", "Yadan Black" and "Galaxy Blue". The interior offers three color schemes: "Wangshu Apricot", "Moon Shadow Grey" and "Red Tea Orange".

Thanks to the new luxury D-class platform and the advantages of integrated die-casting body, Wenjie M9 allows SUV to achieve a flat floor for the first time, and the third row enters and leaves the farewell steps. Wenjie M9 has a front row space of 1045mm, a second row space of 1060mm, and a three-row space of 950mm. It has the largest space performance in the same class. At the same time, the occupant space in the cockpit reaches the largest 2725mm in the same class, with a higher room acquisition rate. It also supports a variety of seat modes with 3, 4, 5, and 6 seats. The sense of vision, space, and flexibility are comparable to mainstream MPV models, easily meeting users’ full-scene travel needs.

The M9 is equipped with six equal-right seats, with a unified front, middle, and rear row configuration. It also has independent charging ports, cup holders, mobile phone slots, and HUAWEI MagLink sockets. Even the third-row seats are equipped with heating functions, providing both practicality and entertainment.

Leading smart cockpit, intelligent interaction is further advanced

The M9 is equipped with the new HarmonyOS 4 and the new HUAWEI SOUND excellent series, and the whole car is fully equipped with 10 screens. At the same time, Xiaoyi is equipped with an AI large model for the first time, creating more full-scene possibilities for users.

The M9 is fully equipped with up to 10 screens, ready to meet the full scene needs of users for driving, entertainment and work. Among them, the industry’s first car-level projection system is on board, with a 32-inch lifting projection screen, which perfectly replicates the cinema-level viewing experience.

The new HUAWEI SOUND Excellence Series has flagship hardware configuration, equipped with 25 units of professional-grade audio, and the power amplifier output reaches 2080W. The star ring scatter integrates light and shadow aesthetics, acoustic technology and AI wisdom, making the audio-visual effect more shocking. At the same time, the flagship-level hardware is matched with Huawei’s leading technology and algorithms, bringing super-sensory spatial sound, smart sound field, privacy sound shield, smart dessert bit, and many other original functions in the industry, so that the sound is more than just listening.

Xiaoyi, the intelligent assistant in the car, has been further upgraded and optimized to become the "strongest brain" of the Wenjie M9. At the same time, Xiaoyi also has unimaginable voice interaction capabilities, and the whole car has six seats without waking up. Xiaoyi can not only identify the identity of each passenger, but also know where they are sitting, respond accurately and provide personalized services.

Leading smart driving control, no restrictions on smart driving

The Wenjie M9 is equipped with the leading generation of Turing intelligent chassis, adopts front and rear multi-link independent suspension, intelligent closed air suspension and CDC variable damping shock absorber as standard in the whole system, and the body height is intelligently adjusted in 5 gears, with both comfort and handling. Based on the HUAWEI iDVP smart car digital platform, through the multi-modal fusion sensing system, HUAWEI DATS dynamic adaptive torque system and HUAWEI xMotion intelligent body collaborative control system, the mechanical quality is maximized with AI and software capabilities, bringing a better driving, safe and comfortable driving experience.

In terms of power, the pure electric model has the highest mass-produced speed motor in the industry at 22000rpm, and the 0-100km/h acceleration time is only 4.3 seconds, which is comparable to supercars; the ultra-low power consumption is only 17.4kWh/100km, bringing users four-wheel drive power and two-wheel drive energy consumption. The extended range model is equipped with a pure electric drive extended range platform 4.0, with an industry-leading 15:1 compression ratio. With the intelligent range extension system, the CLTC has a comprehensive battery life of up to 1362km (42-degree battery)/1402km (52-degree battery), and the pure electric battery life reaches 225km (42-degree battery)/275km (52-degree battery).

Huawei’s industry-leading intelligent vehicle light technology, such as Huawei’s HUAWEI ARHUD head-up display system, HUAWEI XPIXEL megapixel smart projection headlights, etc. HUAWEI ARHUD deeply integrates real scenes with smart driving, and the wide light blanket allows users to drive and meet on narrow roads more safely, and jointly helps smart driving control enter the light age.

Q & J M9 fully upgrades the HUAWEI ADS 2.0 high-end intelligent driving system, equipped with a newly designed 192-line lidar, with more powerful accurate detection and fast response capabilities. Q & J M9 has leading parking capabilities, visible and easy to park, supports custom parking spaces and traced reversing, and brings innovative parking and driving functions, so that there is no anxiety in parking the car from now on.

Leading hardcore security, security is the greatest luxury

Safety is the greatest luxury. In terms of passive safety, the super Xuanwu body adopts the most stringent design standards, and the body aluminum alloy volume accounts for 80%. The whole car is made of 2000MPa nuclear submarine-class thermoformed steel in 12 places, with high-grade batteries, cockpit, privacy and security protection, to escort users every trip.

Based on the powerful capabilities of HUAWEI ADS 2.0, the forward AEB capability of the Q & J M9 is further advanced. The forward stationary vehicle AEB active braking speed supports a maximum of 120km/h, covering human driving and intelligent driving scenarios. Lateral support 40-120km/h active obstacle avoidance, backward support 1-12km/h active braking, greatly reducing the probability of accidents. In addition, the Q & J M9 is also equipped with ESA emergency steering assistance system for the first time. When there is a risk of collision between the vehicle and the target in front, it can automatically control the steering to assist the driver to avoid collisions, bringing safer intelligent avoidance capabilities to users.

    International Online auto channel News: Recently, following the merger of Geely and Volvo’s "official announcement", Geely Automobile announced the new compact SUV Xingyue L under CMA high-end series products to be launched in 2021, which will be equipped with Volvo Drive-E 2.0TD engine — — 2.0TD-T4 EVO and 2.0TD-T5 two Nordic luxury power. This is another "subversive" news brought to the industry by Geely after it announced its name "Xingyue L" at the start of the new year. This new car, which is positioned as a compact SUV and enjoys the reputation of "subversive SUV in China", shows the vitality of everything in early spring.

Geely xingyue l

    It is understood that on the basis of successful cooperation in the past decade, Geely Automobile and Volvo Automobile will play a synergistic role, continue to expand cooperation areas, deepen cooperation in the new four modernizations of automobiles, especially merge powertrain business into a new company in the form of equity merger, focusing on developing a new generation of dual-motor hybrid systems and efficient internal combustion engines, which are of the same origin as the world and fully empower Geely brand models including Xingyue L.

Geely and Volvo merge

    As the flagship SUV model based on CMA super matrix structure jointly developed by Geely Automobile and Volvo Automobile, the 2.0TD engine of Xingyue L is the high-end power product of Volvo Drive-E — — VEP4 inline four-cylinder all-aluminum turbocharged mid-range direct injection gasoline engine takes into account the high performance of luxury cars and the economy and energy saving of A-class SUVs, and completely subverts the product value of strong joint venture brands. The engine is made of all-aluminum and has obvious advantages in light weight, low fuel consumption and NVH. It has won the "Top Ten Engines of Ward" for three years in a row, and has been widely used in Volvo XC90, Volvo S90, Lectra 03, Lectra 03+,Lectra 05 and other models, and its global cumulative sales have exceeded one million. In addition, relying on the intergenerational leading "electronic and electrical architecture", the Drive-E engine has a future-oriented electrification design concept, which also means that the Drive-E engine has more room for intelligent evolution and can continuously create more extreme driving experience for users.

Drive-E 2.0TD engine

    The data shows that the 2.0TD engine of the whole system of Xingyue L has two versions of medium and high power. The medium power version has a maximum power of 160kW and a maximum torque of 325 N m. The transmission system is matched with a 7-speed wet DCT gearbox, and the maximum transmission efficiency can reach 97.2%. This gearbox has high transmission efficiency and strong economy, and is well-known in shifting logic and speed, fuel economy and other aspects. It has shipped over one million vehicles worldwide and its quality is stable and reliable. The high-power version has a maximum power of 175kW and a maximum torque of 350N·m, matching the world-leading Aisin 8AT gearbox. Aisin 8AT gearbox has many advantages, such as high reliability, smooth shifting, light weight, low noise and small vibration. At present, it is mostly used in many ultra-luxury models such as Porsche Cayenne and Volkswagen Touareg, and its market share ranks first in the world. The two sets of power combinations are perfectly matched. After full market verification, the powertrain of Xingyue L far exceeds the mainstream SUVs of strong joint venture brands such as Volkswagen Tiguan L, Honda CR-V and Toyota RAV4 Rongfang in terms of maximum power and maximum torque.

Drive-E 2.0TD engine

    As a Nordic luxury power, this 2.0TD engine is Volvo’s manufacturing standard, luxurious technology, micron factory, world quality, mature and reliable, powerful, efficient and fuel-saving, achieving 2.0T power, with only 1.5T fuel consumption. It also has a unique supercharging mode, with a wide peak torque burst range of 1800~4500 rpm. Because the engine uses a low inertia turbocharger, when the engine speed reaches 1000rpm, the turbine can intervene to eliminate the turbine hysteresis and improve the response speed. The maximum speed of the turbocharger can reach 240000rpm, and the power response is rapid, so that the engine can provide more sufficient power reserve in the middle and high speed range.

    It is worth mentioning that this Drive-E engine is not only mounted on luxury models such as Volvo XC90, but also the only mass-produced product that has been tested by the track and is closest to the racing engine. As the first car under CMA modular architecture — — Lectra 03 was equipped with this engine and won the first "World Champion" of China Automobile in WTCR’s world-class events. It has the same origin with the world and has been tested by the track, which fully verified the reliable quality and ultimate performance of this engine in many aspects.

Geely xingyue l

    Judging from the published product information, the high performance, high intelligence and high value of Xingyue L have become a new emboldened force to subvert the market structure of joint venture SUV. With the merger of Geely and Volvo and the establishment of a new company for the merger of powertrain business, the products of Geely and Volvo will continue to be empowered in the future. Coupled with the advanced technology of CMA Super Matrix, Xingyue L will not only become another "cow" of Geely’s global SUV strategy, but also represent China Auto and mainstream joint venture brands to compete in the SUV market. (Source: Geely Automobile)

After watching the movie "Changan Fighting Demons", some audience members exclaimed: "My God! My youth is back! Why are so many familiar faces and old faces appearing one by one." The main content of the movie’s story is what the title tells everyone – in Changan City, Changan goes to fend off demons. Li Changan, the little chef who accidentally got the artifact, finally saved the people of Changan City after continuous struggle and test.

The actor who plays the male lead, Li Changan, is the actor Bao Jianfeng, whom the audience has not seen for a long time. Speaking of this handsome and handsome actor, it is rare that he has ever starred in any film and television dramas. Previously, he has also starred in many classics that impressed many audiences in their childhood, such as "The Supreme Beauty" and "See Another Curtain of Dreams". Although he only starred as the second male in these dramas, his appearance has always been very online, which does not prevent him from becoming one of the childhood memories of the audience.

There is also Sun Yaowei, who played the villain, who was once recognized by the Hong Kong media as one of the four little kings. "Oolong Breaking Through Love" and "Princess Huaiyu" are also precious childhood memories for many people. In addition, there are veteran actors such as Luo Jiaying and Wu Mengda, who do not need to list their works. As soon as they see their faces, the audience will understand them all.

This made one wonder why this movie attracted so many veteran actors.

The first reason is that one of the directors of this film is Li Lichi, who has worked with Zhou Xingchi many times. His films such as "King of Comedy", "God of Cookery", "Shaolin Football", "Tang Bohu Dian Qiuxiang" and "Domestic Lingling Paint" are all well received and well received. Therefore, we are not at all surprised that there are supporting roles in Chow Xingchi’s previous films, such as Wu Mengda’s appearance.

Secondly, it is because the characters in the script can attract them and make them feel that the role is tailor-made for them, or that the role is an experience they have never had before, that they are willing to play.

Take the nearly 70-year-old Wu Mengda, Uncle Da, for example, the character he plays is willing to self-destruct his cultivation for the common people in the end, thus saving the world. Such a profound sense of human nature cannot be easily brought to the audience, but only Uncle Da plays, the audience can feel full of true feelings. When Wu Mengda appears in the movie, it is still what we remember. It seems that he is an old demon suppressor with profound Taoism, who has "exquisite" words and deeds, and eating a shabu meat hot pot is also different, but occasionally he will drop the chain, resulting in a series of laughs, and finally played a decisive role at a critical moment. Although it is Wu Mengda’s usual routine and setting, it still reminds the audience of the memories of that year. Sure enough, a classic is a classic, and only Uncle Da can bring us this feeling.

Of course, in addition to the supporting role blessed by Wu Mengda, which brought the audience a sincere humanity, this movie is a rare plot in which the protagonist hangs up at the end. The heroine committed suicide for love, sacrificed herself, and sacrificed everything for peace. The movie goes smoothly, and the protagonist sacrifices himself naturally as the plot develops. Compared with the cheap means of forcibly earning tears, it reflects the depth of human nature that the screenwriter pays attention to when polishing the script.

Li Changan, the male protagonist who can make the heroine willing to sacrifice himself for love, is an ordinary little chef. For love, he became a demon suppressor under various coincidences, and wanted to prove himself. Such characters can be seen everywhere in the Jin Yong film and television dramas we have seen before. The little character wears the protagonist’s halo, takes the golden finger, and has been hanging all the way since then, constantly upgrading and fighting monsters, and finally laying down the boss, marrying Bai Fumei, and reaching the peak of life. Although such stories are old-fashioned, but in good conscience, the audience sometimes likes such stories. After all, the Chinese New Year is approaching, and no one wants to add blockages to their hearts. This is the plot that everyone likes to hear.

Moreover, this did not mean that the male protagonist was really useless, relying entirely on the protagonist’s aura. In fact, many times the male protagonist’s meticulous intelligence was hidden in every corner of the plot, laying the groundwork for his future success, and it would not make people feel that he could become the "only" to save the world.

For many audiences, some old actors are indeed no longer seen. Now that they can come out and make a new movie, it is nothing more than allowing them to meet the characters and books that really suit them, so that they have the opportunity to show their faces. Therefore, audiences who want to relive their old dreams can try to see if this movie can still bring back the feeling they once remembered. Text/Moon Arc

　　CCTV News:Didi Chuxing today released the "2017 ****** Festival Car Rental Big Data Report" to reveal the characteristics ** self-driving travel during the ****** Festival. The report shows that the popularity ** car rentals during the ****** Festival holiday has risen by nearly 30% compared with half a month ago; northerners are more inclined to plan their itineraries in advance, such as Qingdao and *******, where more than 70% ** users book cars more than 10 days in advance. From the perspective ** user composition, the car rental group is dominated by men, and the younger age is becoming more and more significant. In January this year, men accounted for 84% ** car rental users, and the post-80s and post-90s accounted for 46.9% and 44.8% respectively, exceeding 90%.

　　Car rental self-driving tours are becoming an important part of the National Spring Festival. According to Didi data, a large number of users chose to car rental self-driving tours during the Spring Festival in 2017. Its popularity began to heat up from the week before the Spring Festival. The holiday week was 29% higher than half a month ago, and the Lantern Festival still maintained a hot topic, an increase of 11% over the usual weekend. It can be seen that in addition to the long "driving period", many users chose to "leave early" or "return late" to avoid the travel peak.

　　How long is the super long "driving period"? According to the big data of Didi Car Rental, a woman in Shanghai rented a car from January 12 to February 4, for a total of 23 days, which is the most time for renting a car in China during the Spring Festival this year. In addition, there are not a few rentals for more than 10 days, and it is speculated that the annual vacation is also used. However, most office workers still play until 7 days and 8 days. During the Spring Festival, orders with a rental time of 7 days and 8 days accounted for the highest proportion, reaching 33%.

　　One of the characteristics of holiday car rentals is that there are many users who book cars in advance, which is the so-called "not moving first". Didi Chuxing car rental big data shows that people in northern cities are more inclined to plan their trips in advance. Take Beijing and Qingdao as an example, more than 70% of the people book car rentals more than 10 days in advance, while in southern cities such as Chengdu, Shenzhen, Wuhan, the proportion is around 55%.

　　Where are the car rental people "lurking" during the ****** Festival? The answer is the airport, railway station and the program ape colony. Shanghai, Chengdu, Shenzhen and Qingdao have airports and railway stations on the list ** popular car rental areas, while *******, Shanghai, Shanghai Zhangjiang Hi-Tech and Wuhan Optics Valley are also quite popular. It can also be inferred that the program ape is one ** the main groups ** car rental, and there are many tourists from different places during the ****** Festival.

　　From the perspective of first- and second-tier cities, in terms of the proportion of car rentals in different places during the Spring Festival, Didi big data shows that Chengdu, Qingdao and Shanghai have the highest. There are many tourist attractions in and around these cities, which attracts a large number of foreign tourists during the Spring Festival, and car rentals are also very popular. Especially in Chengdu, its delicious food in the city, the ancient towns in the suburbs and the beautiful scenery of Yunnan Road in western Sichuan have attracted many self-driving tour enthusiasts from other places. Remember the "Sichuan A Army" that captured Panzhihua, Xichang, western Sichuan and many places in Yunnan during the Spring Festival? Maybe there are also many foreign tourists who are to blame.

　　In early January this year, Didi officially launched its overseas car rental business. Chinese users can rent a car abroad through the international version of Didi Car Rental. With the increasing number of outbound tourists, overseas car rentals have gradually become popular in some countries where intercity and intra-city public transportation is not convenient. According to Didi data, during the Spring Festival, Chinese people like to rent a car in the United States for self-driving trips. Among them, Los Angeles and San Francisco are the most popular overseas cities. The self-driving travel links between the two cities are also very close.

　　It is conceivable that from San Francisco, along Highway 1 south to Los Angeles, or from Los Angeles north to San Francisco, the winding, hundreds of kilometers of coastal roads are breathtaking in epic grandeur.

　　Didi data also shows that users in first- and second-tier cities prefer overseas car rental self-driving trips, with Beijing, Shenzhen, Guangzhou, Shanghai and Hangzhou at the top.

　　From the Spring Festival and the recent trend of the distribution of the attributes of Didi car rental users, the younger and masculine are obvious, accounting for about 90%. In January this year, 84% of car rental users were male; the post-80s and post-90s accounted for 46.9% and 44.8% respectively, adding up to more than 90%. However, this group of people is no stranger to self-driving travel, especially holiday travel. (CCTV reporter Liang Zhiwei)

　　() F10 data shows that on August 24, 2022 () the main points of the theme have been updated and adjusted:

　　Proposed increase of $1.169 billion to Avita

　　In August 2022, in order to enhance its core competitiveness, strengthen the coordination of industrial chain resources, and accelerate the development of intelligent electric vehicle (SEV) business, Avita Technology, an associate of the company, introduced investors in the Chongqing United Equity Exchange by way of public listing and expansion. Six investors were finally identified. The original shareholders of Avita Technology, Southern Industrial Fund, (), Fujian Mindong, Jiangxi Securities, Chongqing Cheng’an, and NIO waived the right of first refusal. Avita Technology has signed relevant strategic cooperation agreements with the above-mentioned new investors, and plans to carry out strategic cooperation in the fields of sales network support, chip supply guarantee and visual image perception, and intelligent cockpit development to further strengthen the advantages of industrial chain resources. Avita Technology plans to increase its registered capital by 472,241,200 yuan, and Changan Automobile plans to increase its capital by 116,900 yuan. After the completion of this capital increase, the proportion of Avita Technology’s shares held by the company will increase from 39.02% to 40.99%. It is still a joint venture of the company and will continue to be accounted for using the equity method. Based on the financial data of Avita Technology on March 31, 2022, this transaction is expected to reduce the company’s capital reserve by about 100 million yuan, which will not affect the company’s profit and loss.

　　High-end intelligent electric vehicle brand

　　The LUMIN released by the company interprets the new generation of "national boutique scooter" through good-looking appearance, safe configuration and comfortable driving experience. The upcoming C385 is the first mass-produced model of Changan’s new pure electric platform. It realizes soft and hard coupling with forward-looking styling and intelligent technology to meet the needs of users in all scenarios. The company and its partners join hands to deepen cooperation and win-win future, and join hands with Huawei and Ningde Times to release a new high-end intelligent electric vehicle brand – Avita, debuting the first model Avita 11. In 2022, Changan high-end brand Avita will launch the first high-end intelligent electric SUV, dedicated to meeting the needs of automobile consumption upgrade and promoting the transformation of intelligent electric vehicles. It will create leading products from six aspects: styling design, battery life and performance, fast charging, intelligent driving, emotional intelligence and smart ecology.

　　UNI series, CS series new products

　　In 2022, the company released three products of the UNI series. The UNI-V has restored the concept design of the coupe, equipped with the unique electric rear wing of the same class, electric hatchback door, large-size sports tires, and equipped with a new UNI smart driving cabin, high-level intelligent driver assistance system and APA6.0 remote intelligent parking. It aims to give users a unique sense of advanced sports and future technology, redefining "DREAMCAR for young people". The listed UNI-KiDD is the company’s first mass-produced model equipped with the Blue Whale iDD hybrid system. Under NEDC conditions, the pure electric cruising range is 130 kilometers, and it is also equipped with a wealth of intelligent technology configurations to meet the needs of users in a variety of vehicle scenarios. In the second half of the year, another hybrid model will be launched to deepen the hybrid market segment, strengthen its occupation, and accelerate the transition to electrification and electrification. The company’s listed second-generation CS75PLUS is equipped with a new generation of Blue Whale engines, all Aisin 8AT, and is equipped with intelligent W-HUD, IMS intelligent interaction system, APA5.0 remote control valet parking system, IACC full-speed intelligent cruise system, 12.3-inch dual screen and other fully upgraded tomorrow’s intelligence, bringing strong power experience and intelligent travel companionship, dedicated to meeting users’ core demands for compact SUVs. It is expected that two CS series models will be launched in the second half of 2022, which will be continuously optimized through internal and external accessories, performance improvement and intelligent technology configuration upgrades to enhance product competitiveness.

　　The subsidiary plans to introduce capital increase entities such as Ningde Times

　　In November 2021, Avita Technology, a subsidiary of the company, took the asset appraisal report as the basis for pricing, and introduced Ningde Times, Fujian Mindong, Chongqing Chengan, two Jiangxi certificates, Southern Assets, and Southern Industrial Fund as the investment entities of this capital increase and share expansion to participate in the capital increase, and Changan Automobile participated in the capital increase by non-public agreement. The capital increase and share expansion will be carried out in cash, and Changan Automobile plans to increase its capital by 50 million yuan (waiving the right to increase the capital in the same proportion). CATL plans to increase its capital by 769.6 million yuan. After the completion of this capital increase, the registered capital of Avita Technology Company will increase from 288 million yuan to 117,222.26 million yuan. Changan Automobile’s shareholding ratio will be diluted from 95.38% to 39.02%. CATL holds 23.99%. Fujian Mindong holds 5.00%. Chongqing Chengan holds 19.01%. Two Jiangxi Securities hold 1.87%. Southern Assets holds 8.73%. Southern Industrial Fund holds 1.25%. Nio Co., Ltd. (referred to as "NIO") did not participate in the capital increase, and the shareholding ratio will be diluted from 4.62% to 1.13%. Avita Technology Company is committed to building China’s independent high-end national brand and realizing its industrialization. In order to enhance development vitality, improve operational efficiency, accelerate the integration of new energy vehicle industry chain resources, and continuously expand the development space of the industry chain, this capital increase and share expansion involves the introduction of external resources for equity diversification reform, and ultimately realizes the smooth transformation of Avita Technology Company.

　　Smart driving and vehicles to everything

　　The company continues to build intelligent products with leading performance, and the "Beidou Tianshu" plan has been effectively implemented. In 2021, the APA 6.0 remote intelligent parking system will be released, which supports automatic location finding within a range of 30m, remote parking is controlled through mobile phones, and the parking accuracy of small parking spaces has reached the industry’s leading level. Mass-produced AR navigation, four-screen linkage, gesture control, track mode, intelligent welcome and escort, and more than ten industry-leading smart cockpit and intelligent vehicle control functions will bring users an excellent car experience. At the same time, Changan accelerated the construction of intelligent core capabilities of "core device map nuclear cloud network day", established a forward-looking technology research institute to carry out cutting-edge technology research such as chip design, crowdsourced maps, artificial intelligence, etc., and built a Changan automobile intelligent computing center to support intelligent driving and vehicle to everything services. On this basis, the first Changan Automotive Science and Technology Ecological Conference was held, and together with industry partners, the next generation of intelligent vehicle super digital platform SDA will be the first to realize the service-oriented central ring network architecture in 2023.

　　Cooperate with Huawei, Ningde Times, etc. to build smart car brands

　　On November 14, 2020, the company released the "Changan Changan – Changan Automobile Brand Day" activity on the CCTV financial channel. Changan Automobile, Huawei, and Ningde Times announced that they would jointly build a high-end smart car brand and publicly release the intelligent architecture "Ark Architecture" for the first time.

　　Intelligent innovation

　　Changan Automobile has released its intelligent strategy – "Beidou Tianshu" plan, which aims to transform from a traditional automobile manufacturing enterprise to an intelligent travel technology company. With the "4 1" action plan as the driving force, it has opened a new chapter in the transformation of Changan Automobile. Cooperate with Tencent, Huawei, (), etc., to build an intelligent automobile industry alliance. The new CS75 is launched with APA4.0, achieving the first mass production of L2-level intelligent driving in China; the L3-level limited autonomous driving technology has been engineered and entered mass production development. 55 new CS55s are equipped with L3-level autonomous driving technology, completing the world’s "largest autonomous vehicle cruise" and successfully challenging the Guinness World Record. L4-level autonomous driving has achieved the first demonstration operation in China and is in the leading position in the industry.

　　Entering the automotive aftermarket

　　Chongqing Changan Automobile joint stock company, Jilin Province Long-term Industrial Group Co., Ltd., and Nanjing Runli Automotive Parts Co., Ltd. have jointly signed the second brand spare parts joint venture cooperation agreement to establish a new joint venture company. The joint venture company will bring together the superior resources of brands, customers, supply chain, logistics and distribution channels, and provide quality and cost-effective second brand spare parts products and services to long-aged car owners in a market-oriented mechanism to build an automotive service platform and officially enter the automotive aftermarket.

　　Established a shared travel company with Tencent, Alibaba, etc

　　The company signed an agreement in Nanjing to jointly invest and establish a Nanjing Linkage Equity Investment Partnership (Limited Partnership) (tentative name, final name shall be subject to the name approved by the Industrial and Commercial Registration Authority, hereinafter referred to as "Linkage Partnership" or "Partnership") with Ning, FAW, Dongfeng, Tencent, Segali, Ali, Wuxi Feiye, Rongxun, Nanjing Hengchuang and Nanjing Linkage Bank, with a total share of 9.76 billion yuan. Among them, Changan Automobile subscribed 1.60 billion yuan. This partnership only invests in travel companies and does not engage in other businesses. The travel company is jointly funded by the three major central enterprise automobile groups and the leading companies in the Internet, finance, retail and other industries. The project aims to create a networked and shared "smart travel new ecology", providing the public with high-quality, high-safety, high-efficiency travel and a more pleasant lifestyle as the starting point, and is committed to becoming the most trusted travel service enterprise in China. While helping Changan Automobile cultivate new kinetic energy and explore new models, the travel company also plays a positive role in stimulating the traditional vehicle business. It will enrich and improve the Changan automobile ecosystem, enhance Product Research & Development, improve the brand power of Changan Automobile, and help Changan Automobile transform and develop.

　　Intelligent technology, new energy technology

　　Enhanced intelligent labels, APA5.0 with CS75PLUS launched in China, and L4-level autonomous driving based on 5G was put into demonstration operation, becoming the first Chinese brand. The first WeChat car version appeared at the Smart Expo, and joined hands with Tencent to create the "strongest cross-border CP". After 8 years, the global R & D center with a total investment of 4.30 billion was officially put into use, marking the official arrival of the R & D 4.0 era of "open sharing and global collaboration". Significant progress has been made in the financing and development of new energy, and the capital increase and mixed reform of new energy technology companies have been completed. Fuel cell vehicles appeared at the Smart Expo. Release with completely independent intellectual property rights, international first-class, domestic pioneering high-tech products – Changan smart core, fuel cell, battery safety and other core technologies have achieved phased results, new energy technology company UK hydrogen fuel cell technology innovation center inaugurated, the future will focus on hydrogen fuel cell vehicle power system integration and control technology, is building a fuel cell power system platform, new energy products are increasingly abundant, pure electric SUVE-Pro surprise listing, E-Rock debuted at the Guangzhou Auto Show.

　　Intelligent Low Carbon Travel Technology Company

　　The company’s main business covers the R & D, manufacturing and sales of complete vehicles (including passenger cars, commercial vehicles) and the R & D and production of engines. At the same time, the company actively develops new businesses such as mobile travel, automobile life services, new marketing, and power exchange services, and accelerates the exploration of industrial finance, used cars, and other fields, in order to build a more comprehensive industrial ecology and transform into an intelligent low-carbon travel technology company. The company always adheres to the mission of "leading automobile civilization for the benefit of human life", adhering to the concept of "energy conservation, environmental protection, and technological intelligence", vigorously develops new energy and intelligent vehicles, and is committed to leading automobile civilization with technological innovation, and strives to provide customers with high-quality products and services. After years of development, the company now owns Changan Automobile, Auchan Automobile, Kacheng Automobile and other independent car brands, and produces and sells joint venture brand models through joint ventures Changan Ford and Changan Mazda. It has launched a series of classic independent brand models including CS series, Yidong series, UNI, Auchan series, Shenqi series, etc. The joint venture has a new Focus, Forrest, Ruiji, Explorer, Adventurer, Aviator, Onxella, CX-5, CX-30 and other well-known products. At the same time, it has created Yidong EV, Benben E-star, CS55E-Rock and other new energy models, which are well received by the market and consumers.

　　Nowadays, televisions are an indispensable type of entertainment appliances in people’s normal lives, and it can be said that they can be seen in every household. With the continuous improvement of modern technology, televisions have also been upgraded, and smart TVs have gradually appeared in our lives. At present, there are many TV brands on the market, and I believe everyone is familiar with the brand of Xiaomi. So how about Xiaomi, smart TV? The following editor will take you to have a look!

　　First, the screen

　　Xiaomi’s smart TV has a 47-inch narrow side, using LG’s IPS screen and Samsung’s SVA screen. The screen quality of these two major companies is truly world-class. While mainstream TVs at the same price are generally 46 inches with domestic screens, it can be seen that Xiaomi still has an advantage in this regard.

　　Operating system

　　Xiaomi’s operating system is MIUI TV, which is easy to operate and rich in functions. * The main thing is that you can install Android applications and games, which is much better than other ordinary TV operating systems.

　　III. Processor

　　The CPU of Xiaomi Smart TV is a Qualcomm quad-core 1.7GHz processor, which has a rather high configuration even compared with mobile phones. Other mainstream TVs are generally core solo processors.

　　IV. 3D function

　　Xiaomi Smart TV supports 3D function, and giving two pairs of 3D glasses is a great value. Generally, some mainstream TVs of the same price support 3D, while others do not.

　　4K ultra high definition

　　4K refers to the physical resolution of 3840 × 2160, so that the total number of pixels of the display device exceeds 8 million or more. From the perspective of resolution indicators, 720P is the high definition standard, 1080P is the full high definition standard, 4K ultra high definition is 4 times the full high definition and 8 times the high definition, making the TV picture finer and more delicate.

　　The above is the relevant content about whether Xiaomi smart TV is good or not, I hope it can be helpful to everyone!

On April 27th, an interview with the theme of "Walking in the Pioneer Area to See Green, Low Carbon and High Quality Development" entered Shandong Geely Xinwangda Power Battery Co., Ltd. As the undertaker of Geely Automobile’s latest pure electric and hybrid platform power battery manufacturing, with the world’s first advantage of Xinwangda hybrid battery production capacity and Geely Group’s multi-brand and multi-series automobile resource endowment, we cooperate and support each other, and give priority to the supply of many popular models such as Lectra, Krypton, Volvo and Smart, helping enterprises to develop circularly and comprehensively utilize product resources. (Public Daily Public News Client Reporter Ma Haiyan Zhang Ziliang Tang Yi Gong Shan Planning Ma Yufeng Zhang Huanze)

Some time ago, Ti mo Feng, a tens of millions of fans who disappeared in the live broadcast room for nearly half a year, suddenly announced his comeback live broadcast.

▲ Ti mo Feng photos taken by ▲Vogue Me.

When her career was in full swing, she stopped broadcasting for half a year without warning, and the outside world also talked about whether she was going to retire quickly. Now I’m finally back. While a large number of eagerly awaited fans are waving their arms and shouting, a news of "Ti mo Feng’s advanced thyroid cancer" has set off a hot search in Weibo.

Maybe some friends who don’t pay much attention to the live broadcast have no idea who this is. Let’s briefly introduce her first.

This is a super online celebrity who is famous for singing. Have you ever overheard a popular Tik Tok Divine Comedy "You said that you like the Mori school, and I got an extra G, just like removing half of LOVE and changing it into loli… …" It was sung by Ti mo Feng.

▲ "Buddha Girl" sign gesture dance. Her Tik Tok has released several short videos about "The Girl of Buddhism", and one of them has nearly 5 million likes. It is conservatively estimated that the number of views of this song is absolutely hundreds of millions.

Ti mo Feng can be regarded as the highest figure in the industry, and even the most successful anchor in history. Various topics and controversies also make her one of the most popular anchors.

She is different from the e-commerce anchors like Weiya and Li Jiaqi, who sell goods. She mainly engages in live broadcast of show (attracting users’ attention through the anchor’s face value, talent, emotional intelligence and interactive ability, and using these abilities to show and get rewards from fans, which is the main source of income for the anchor). Simply put, it is to attract audiences by performing and interacting. In 2014, I made a fortune from fighting fish. With my lovely appearance and sweet singing voice, I became a fighting fish sister with tens of millions of flows.

▲ Ti mo Feng is the first anchor in the history of Betta TV live broadcast platform to exceed 20 million.

Very ambitious in career, spanning bilibili, Tik Tok, variety show and singer.

▲ In 2019, bilibili was signed at a high price.

▲ In 2019, the number of fans of Tik Tok reached 32 million. At that time, she was the first among a large number of show anchors who settled in Tik Tok from YY, Momo, Betta and Huya platforms.

▲ The first solo concert was held in 2019, and the fare was comparable to that of a first-line singer.

Participate in various popular variety shows.

▲ From top to bottom are Happy Camp, Everyday Up, Masked Singers Guess, and Jiangsu Satellite TV New Year’s Eve party.

There is another picture that can better illustrate her position in the industry.

▲ A picture of "online celebrity anchor income ranking" counted by a magazine once circulated on the Internet, which was later dismissed by the magazine as a fabrication. Although the data is unreliable, this ranking also shows Ti mo Feng’s absolute top position in the live broadcast industry.

The reason for the comeback news was that Ti mo Feng was interviewed by Tik Tok program and told about his illness and recovery in the past six months.

▲ Ti mo Feng was interviewed by Tik Tok program "White show". When the host asked about her illness, Ti mo Feng said that her thyroid cancer was in the advanced stage of malignancy, which was unknown not only to her fans, but also to her parents.

Talking about the situation when he was diagnosed, Ti mo Feng knew that his first reaction to cancer was to ask the doctor if he could still sing.

When told by the doctor that "you can’t sing", Ti mo Feng felt that there was no point in living. This girl really loves singing.

After the operation, my voice was hoarse and I didn’t want to live for a time. Fortunately, my voice has basically recovered after many consultations and persistent training.

After the release of this interview, Ti mo Feng also officially responded in Weibo, saying that his body has recovered. "The operation has been done and the operation was very successful.".

▲ Ti mo Feng reminds girls not to have mental internal friction and not to accumulate negative energy; And comfort the fans who are worried and miss her. "As long as you listen, I will keep singing."

After the news came out, netizens praised her strength and optimism, and some netizens questioned that the word "late stage" was suspected of exaggerating her blog. Some people who knew the relevant fields came out to popularize science. According to Ti mo Feng’s surgery and good recovery, it should belong to "differentiated thyroid cancer". Patients with such cancer under 55 years old only have "stage I and stage II", and there is no such thing as "late stage".

I’m not a professional in medicine, it’s hard to say, but it’s certain that mental stress, irregular work and rest, anxiety and so on will have a direct negative impact on thyroid. Although thyroid cancer is a relatively mild cancer (many people call it "lazy cancer", and the tumor grows slowly and progresses slowly, so it has a high clinical cure rate), it is also a serious illness. In addition, the disease has something to do with the anchor’s long-term high-pressure work, and the top anchor is not short of money to support his family. In my case, I would have to slow down the pace of work, but Ti mo Feng chose to start working non-stop quickly after recovery, which can only be really hard.

▲ Even during the half-year break, Weibo, Ti mo Feng maintained a high update frequency.

In August, she started her comeback.

First of all, it made its first live broadcast in Tik Tok, and after half a year’s suspension, it still achieved excellent premiere results, which shows its appeal.

▲ According to the official data, the number of people who watched the live broadcast of the first show exceeded 45 million, and the number of viewers reached 15.26 million. The highest online number of live broadcasts was 336,000, and the number of fans in the first show was 365,000.

In September, the live broadcast of singing tour began to travel all over the country. There are various passers-by perspectives in Tik Tok.

▲ From top to bottom, it is broadcast live in Chengdu, Wuhan, Guangzhou and Shenzhen. The video is from a watermark.

In order to increase exposure, he quickly accumulated popularity in Tik Tok, and also visited the live broadcast room of a brother "Crazy Xiao Yang Ge" in Tik Tok at present.

▲ "Crazy Xiao Yang Ge" (right) and "Crazy Big Yang Ge" (left) are twins. The short video of "Crazy Xiao Yang Ge" is mainly humorous, grounded and reversed. It moved from Aauto Quicker to Tik Tok in 2018 and now has 120 million fans. At 618 this year, Brother Xiao Yang and Simba Lianmai, the generous Simba, immediately gave a gift of 3 million.

‍ ▲ In 2022, with the help of Hefei government, "Crazy Xiao Yang Ge" bought 3,000 square meters of space for 103 million yuan and established the headquarters of Three Sheep Network Company in Hefei. Last year, the company earned 860 million yuan and paid 250 million yuan in taxes, which is comparable to that of local leading enterprises. This year, these figures may double. Viya used to be the first person in Hefei online celebrity’s economy, and now this banner has been given to her Anhui hometown Xiao Yang Ge. The video is from a watermark.

▲ On November 26th, at Hefei Olympic Sports Center, Brother Xiao Yang paid 30 million yuan for a star concert to give back to his fans, and invited Pu Shu, twins, Paul Wong, Silence Wang, Chopsticks Brothers, Faye Chan and other stars. The concert was "No tickets, no goods and no rewards". However, this money is also well spent. This concert made Brother Dayang get 800,000 yuan, and Xiao Yang got 4 million yuan for his selected account. "It’s the star’s turn to work for online celebrity," netizens lamented.

In recent months, Ti mo Feng has achieved remarkable results, and the number of fans who have dropped a lot in the past six months has started to increase.

▲ In less than 4 months, the number of fans in Tik Tok has increased by nearly 4 million.

I have to admire Ti mo Feng’s enthusiasm and perseverance.

There is no way to regain popularity these days, but there is an extremely involuted and distorted ecology in the live broadcast industry. In recent years, the news of online celebrity’s anchor’s sudden death is not unusual.

In March 2021, a million fans in Tik Tok, who were only 29 years old, died suddenly after eating and broadcasting online celebrity’s "Paopaolong".

▲ Tik Tok eats and broadcasts online celebrity’s "Paopaolong" (right). His main content of eating and broadcasting is to visit the cafeteria and show his amazing appetite with friends. It is reported that "Paopaolong" weighed 320 Jin before his death. Long-term overeating and severe obesity have long buried a huge health hazard.

▲ Every video of "Paopaolong" before his death has netizens reminding him to pay attention to his health.

Not only the head online celebrity are under extreme working intensity, but also the newcomers who just entered the business. The glamorous myth of making wealth attracts countless young people to flock in.

In November this year, a Henan college student died suddenly when he returned to his rental house to rest after nearly 9 hours of live broadcast of the company’s all-night game.

Why is he trying so hard to broadcast live?

▲ The reason is the "Cooperation Agreement" signed by the college student and the game live broadcast company. The company offers a basic salary of 3,000 yuan, provided that it meets the company’s requirements of "240 hours of live broadcast per month and 26 days of broadcasting".

Everyone knows that the anchor needs to overdraw his health.

▲ The legal affairs of the company involved said that there are indeed hidden dangers of overwork in the industry, but the relevant responsibilities are attributed to the anchor individual, and the company only wants to pay a pension of 5,000 yuan.

Is there someone pointing a gun at everyone who plunges into the live broadcast industry, so that they can’t stop, including Li Jiaqi, a rich man who has long declared that he wants to retire and "has a headache every day"?

Who in the end forced them to stay on the tide of traffic rather than overdraw their health or even run out of life?

Let’s start with Ti mo Feng. She is a very representative figure in the live broadcast industry. Her eight-year live broadcast struggle history is almost a microcosm of the development of the live broadcast industry. A large number of early online celebrity people she represents created the myth of grassroots fame with the most vigorous vitality. Let’s get a glimpse of the real living conditions in online celebrity.

Become a sister

Want face value, want talent, but also be able to broadcast live.

Now we are used to live broadcast for a long time, and the time goes back to 10 years ago, when webcasting was still a novelty.

Ti mo Feng was born in Wanxian County, Sichuan Province (now Wanzhou District, Chongqing) in 1991. He loved singing and dancing since he was a child. He was an activist in school theatrical performances, majored in broadcasting and performance at university, dreamed of becoming a singer, and liked to show himself on the network platform.

▲ In 2013, she sang a song at that time, which was not very popular, and she was recommended on the homepage. The screen name "Little Boy" should be taken from her real name "Feng Yanan".

In 2014, the betta platform, which focuses on the live broadcast of the game, was officially launched. She was regarded as the first batch of early adopters, which also made her catch up with the heyday of the live broadcast of the show. Before short video platforms such as Tik Tok and Aauto Quicker were involved in live broadcast, Betta was the largest live broadcast platform in China.

▲ Ti mo Feng’s early pictures in DouYu. In 2014, Ti mo Feng, who graduated from Beijing Normal University, Zhuhai, worked as a teacher in a junior college in Chongqing. During the day, she went to work and chatted with netizens while playing League of Legends in the betta live broadcast room at night, and often took her family with her.

Since then, Ti mo Feng has started her live broadcast career, working as a part-time anchor in Betta. At first, fighting fish didn’t have a reward function, and there was no income as an anchor. She just took live broadcast as a hobby and began to implement an almost crazy schedule.

Get up at five or six o’clock in the morning, get home from work at seven o’clock in the evening, eat and make up at eight o’clock, and finish at one o’clock in the morning, remove makeup and wash, and go to bed at two or three o’clock.

▲ Ti mo Feng started singing at the request of netizens because the game was so bad. In the betta anchor, her voice has obvious advantages, and she has gradually accumulated a lot of popularity. She is excited to have a large number of people willing to listen to her singing.

This day I feel that I will fall down in a month. Ti mo Feng has been like this for more than a year, and finally he is tired to lose his hair and his mental state is close to collapse. In 2015, she finally gave up her stable teaching job. At this time, her live broadcast income can be equal to her salary income, but she should not have expected to realize wealth freedom in the near future.

▲ Ti mo Feng, who takes the girl next door route, never basks in luxury houses, luxury cars and luxury bags on social media; Seeing a picture of Weibo who was practicing driving in 2015, the co-pilot’s "Xiaoxiang" bag seems to show that her financial resources have been quite extraordinary just one year after graduating from college.

At that time, there was a saying in the live broadcast world that "the female anchor wanted to be on fire, either selling cute or taking a sexy route".

▲ The early live broadcast was an era of "dancing with demons". YY, 9158 and other live broadcast platforms were full of various glamorous female anchors. At that time, the supervision was not strict, and it was common for live broadcasts to release soft pornography and beat the ball.

Ti mo Feng is a clean stream, and the signature of her studio is singing. She sings whatever songs the fans order, and she sings 40 to 50 songs a night, accompanying the fans conscientiously, and quickly sucking powder in the powerful betta anchor with "beautiful songs". In August, 2015, Ti mo Feng broke through one million fans in one year.

▲ Although I don’t take the sexy route, I occasionally make some little jokes that fans like.

Since 2016, the live broadcast industry has ushered in the golden age of capital. Platforms such as pepper live broadcast, Yingke live broadcast and Yi live broadcast have entered the market one after another, and staged a "Thousand Broadcast Wars". In order to grab the big anchor, each platform has spent a lot of money, and has a head anchor and fighting fish with constant capital blessing. For a time, the scenery is infinite.

▲ Betta fish was popular at that time, and there were four top female anchors of Betta fish, which were called the "four great singers" of Betta fish. First cousin, Ti mo Feng, Chen Yifa and Zhou Erke from left. After the first cousin and Zhou Erke were poached by Panda TV in Wang Sicong, Chen Yifa was banned from fighting fish because of her inappropriate remarks, and Ti mo Feng held the position of "First Sister Fighting Fish".

▲ In 2017, Ti mo Feng can receive more than 2 million rewards every month on the Betting Platform.

▲ In 2019, Betta went public in the United States, and CEO Chen Shaojie led four game anchors to ring the bell on Nasdaq. From the left, "Female Stream" in the console game board, "Xuxu Baby" in the DNF board, CEO Chen Shaojie, PDD in the lol board and YYF in the dota board. It is rumored that Panda TV in Wang Sicong offered a sky-high price of 300 million yuan for five years in order to dig the anchor PDD. Chen Shaojie, CEO of Betta Fish, was also questioned by netizens why he didn’t bring a sister Ti mo Feng. He explained that he didn’t bring an entertainment anchor because of the concept of live broadcast of Betta Fish.

Just this month, Chen Shaojie, CEO of Betta, was arrested on suspicion of opening a casino. As the leader of the game live broadcast industry, it is also embarrassing to end up like this … …

▲ It is rumored that some anchors of Betta opened a lottery in the live broadcast room, and the platform closed one eye for running water.

▲ The traditional live broadcast business has been severely squeezed by Tik Tok and Aauto Quicker, and the market value of Betta has dropped from the highest $6.5 billion to less than $300 million at present. In recent years, the head anchor of Betta has left the nest one after another. In 2019, Ti mo Feng left Betta. This year, Baby Xuxu, the absolute brother of Betta, also announced that he would bid farewell to Betta for five years and switch to Tik Tok.

▲ Ti mo Feng and Xu Xu’s baby were connected live, and one elder brother and one elder sister once again gathered in Tik Tok.

The update speed of the Internet industry is so fast. With the rise of pan-entertainment platforms such as short videos, the traditional live broadcast giant Betta has been abandoned by the times.

Back to Ti mo Feng.

She has reached 20 million fans, and her live broadcast time is also quite amazing. "There is no latest, only later." In addition to broadcasting every day, there are four or five live broadcasts a week until three or four in the morning.

Not only did I stay up late for a long time, but I also started to lose weight extremely because of fan comments, so I suffered from stomach problems.

▲ Ti mo Feng was attacked by many people for being fatter than in the live broadcast because she participated in a large-scale performance under the betta line, and some fans told her to eat less, so she made up her mind to lose weight. She was already petite and lost 40 kilograms in more than a year. She often only ate grapefruit and drank water, and finally got stomach trouble and needed long-term medication.

Why does Ti mo Feng care so much about what fans think?

First of all, she is a person with high self-demand and thinks that she needs to manage her body. It is also very important that fans are the lifeblood of the anchor.

There is a "symbiotic" emotional relationship between the anchor and the fans. The anchor creates an online intimacy for the fans, and the fans want to get the most intimate feedback by rewarding.

Local tyrants spend a lot of money just to get strong emotional feedback from the anchor, and even more, they spend a lot of money on PK rewards between local tyrants and big brothers, fighting for their heads, just to compete for who is the most popular "Big Brother Bang" today, and "Big Brother Bang" has the most sacred rights and status in the live broadcast room.

Therefore, brushing gifts is a face-to-face competition, and such an extravagant moment needs to be watched and worshipped.

At that time, Wang Sicong also enjoyed this feeling.

▲ Wang Sicong (ID "Travel Frog Wage") likes to wander around the live broadcast rooms of female anchors, and his hand is quite generous. He once brushed 80 super rockets (unit price is 2,000 yuan) in the live broadcast room in Ti mo Feng, and smashed 160,000 in one minute.

This kind of emotional connection will sometimes continue into real life. The social news of female anchors and big brother Bang Yi emerges one after another, such as love, gray trading, fraud and even murder cases.

Ti mo Feng and "Big Brother Tuhao" also caused a great controversy. It is widely believed that this incident made Ti mo Feng’s popularity fall to the altar.

The other side of traffic is facing controversy.

This local tyrant was ranked second in Ti mo Feng at that time, and his ID was "Fragrant White Lotus Su Huanjen", so rich that netizens were curious about his background.

▲ The unit price of the rocket is 500 yuan, and it costs 30,000 yuan a night.

▲ At that time, Ti mo Feng’s "List One" was a mysterious figure with an ID of "Light a cigarette in the morning" all the year round, and was called the general manager of cigarettes by betta netizens. He used to hold the highest record of 2.69 million in fighting fish contribution list, and he often gave a "rocket" to every song in the live broadcast room in Ti mo Feng.

In 2018, the second eldest brother was on CCTV news, and everyone knew that his background was a company accountant. He did something that made everyone stunned.

In order to save face in the live broadcast room and enjoy the feeling of the stars holding the moon, he used his position to misappropriate 9.3 million yuan of public funds to reward anchors and squander enjoyment, 9.3 million yuan … …

Because the hole was too big, I was afraid that the company’s audit at the end of the year would find out that the accountant Wang tried to commit suicide in the hotel, regretted it and asked for help. Finally, Wang was sentenced to seven years.

▲ According to news reports, Wang, who earns more than 3,000 yuan a month, has recharged more than 7 million yuan on various live broadcast platforms. By constantly saving money, Wang, who is married, and Yu, a female anchor in Shanghai, have developed into a lover relationship, and each time Wang privately squanders tens of thousands of yuan to capture his heart.

▲ Later, he was pulled out, and Wang was in love with Yu Sizhen, the female anchor of Panda TV. After being scolded by Keyboard Man for a year, Yu Sitong responded in Weibo. The general content is that she called 120 to save Wang. She was deceived by Wang and didn’t know that Wang had a family. She was rewarded with more than 1.2 million yuan through the platform, and the platform was deducted by half, and the company was deducted by half. It was not so much in her hand. Influenced by the public opinion of this matter, Yu Sizhen later left the live broadcast world.

The news didn’t mention anything about Ti mo Feng from beginning to end, but the news video quoted a live video of a female anchor. Although the face was coded, the familiar audience recognized the female anchor as Ti mo Feng at a glance.

Plus media reports will bring the most traffic "Ti mo Feng". Many netizens simply don’t bother to read the content, and directly think that the female anchor who mentioned Wang’s private meeting in the news is Ti mo Feng. This is one of the reasons why Ti mo Feng was pushed to the forefront of public opinion.

As soon as the news came out, netizens quickly grasped the specific amount that Wang rewarded each anchor, and Ti mo Feng was 1.6 million.

In the face of public opinion, Ti mo Feng immediately expressed his position in the live broadcast room, and was willing to cooperate with the law enforcement unit to return all the rewards.

Before the reward was over, there were waves of news.

First, it was revealed that Ti mo Feng and Wang had been lovers. Netizens listed a large number of screenshots of chat, transfer, offline party photos and hotel dating photos, but this part of the news was unconfirmed from beginning to end.

▲ A back photo, I really can’t say who this is.

Second, it was revealed that the marriage was hidden. Netizens pointed out that Ti mo Feng married another betta anchor, Cookie Mad, in June 2015 and divorced in July 2017.

▲ photo of the anchor "biscuit maniac". Many information such as their marriage registration, divorce registration, and flights together were all exposed on the Internet. Ti mo Feng never responded to this matter. In view of the fact that she sent a lawyer’s letter to all the relevant reporters and communicators warning rumors and infringement, the pictures of the news were not put down.

Third, it was derailed in the marriage. The netizen posted an intimate photo of her and a man without providing any time and place explanation.

Three waves broke down, and things became more and more serious, interspersed with Ti mo Feng, Chen Yifa and other betta female anchors.

Ti mo Feng finally sat still and was interviewed by the media in public, but she only responded to the reward of public funds.

▲ In an interview, Ti mo Feng admitted that she had met Wang at an offline party once, and there was no relationship between men and women.

She once again expressed her willingness to return the reward amount, but the betta platform told her that because the reward amount involves complex processes such as platform, company drawing and tax deduction, this matter should be handled by the platform.

In the eyes of many people, Ti mo Feng didn’t do what she said, but also "acted and stood again", which became a point that she was criticized by countless people later.

▲ Under the pressure of public opinion, Ti mo Feng shed tears in the interview.

Ti mo Feng’s response can’t calm the public opinion, the image of purity and sweetness is greatly reduced, and the popularity of the road has also fallen to the bottom, and he also sucked a lot of Bosnia and Herzegovina powder. A large number of netizens criticized her for "returning money", "sleeping with her", "hidden marriage" and "plastic surgery".

This incident has also caused great heat in the social level, and many topics have been discussed around this incident, including "whether the reward of public funds is a sale or a gift, whether the anchor should refund the money", "whether the reward of public funds should be recovered", "how much’ dirty money’ there is in the live broadcast platform", "how to improve the system to prevent the reward of public funds" and so on.

At the peak of public opinion, a large number of netizens poured into the live broadcast room in Ti mo Feng, and the barrage was filled with cheers from fans and curses from all directions.

In the face of surging attacks, Ti mo Feng was quite calm. Such a strong psychological quality is also tempered.

"When I first made a live broadcast, I would cry on the spot when I was sprayed randomly. The biggest growth brought by the live broadcast was that I changed from blx to a steel woman warrior."

At that time, Ti mo Feng, who was already the best in the live broadcast industry, was perhaps most helpless because she could not put on a bad face like a star artist, or shut down comments, barrage and fans, because the anchor’s job was to accompany the audience.

▲ Third-party statistics of the 2018 Betta anchor paid income list. Ti mo Feng ranked seventh in the overall list with 24 million yuan, and the entertainment anchor was second. The traffic disk is still quite stable, but the personal topic has exceeded the liquidity.

Ti mo Feng realized that her stamina in fighting fish was weak, and she had always dreamed of being a singer, so she tried to go to the center of the stage, or she wanted to get rid of the label of "online celebrity" which was considered low by the public at that time.

The star and live online celebrity infiltrated each other.

DouYu’s career has enabled Ti mo Feng to accumulate a large number of loyal fans. From obscurity to top-notch online celebrity, their contribution is undoubtedly the first.

▲ Ti mo Feng’s "youthful beauty" with small face, cold white skin, big eyes and pouting lips is deeply loved by otaku.

▲ Ti mo Feng’s photo of Men’s Wear.

▲ In Ti mo Feng’s offline fan support activity, Yishui’s male powder called for her at the top of her lungs.

In 2019, Ti mo Feng gave up his old club to fight fish, refused Huya, and did not choose Tik Tok and Aauto Quicker, which had already made a lot of noise, but signed a contract with bilibili. First, she thinks that artists in transition will need a bigger platform for music creation to absorb the flow of breaking circles. Second, it may be that bilibili’s sincerity of 50 million yuan moved her.

▲ The first live show in bilibili, Ti mo Feng. Rui Chen, CEO of Net Chuan bilibili, is also a mushroom (called by Ti mo Feng fans). He once parachuted into the live broadcast room of Ti mo Feng’s first show to give a crazy reward and give a full face.

By the standards of a show head anchor with tens of millions of fans on the whole network, Ti mo Feng’s performance in bilibili is average.

In bilibili, the ranking, income and popularity all showed a cliff-like decline.

▲ The monthly income has shrunk from 1.6 million to 300,000. After four years in bilibili, the number of fans has not broken 3 million. This number of fans is the highest in bilibili.

Bilibili data does not affect Ti mo Feng’s continuous running on the road of breaking circles, and variety shows, performances, singers and endorsements are in full bloom.

In terms of commercial value, Ti mo Feng is undoubtedly quite successful.

However, in the eyes of the public, it is always difficult to lose the identity of "online celebrity" without the blessing of works recognized by the mainstream and traditional authorities, but she has gone the farthest among the female anchors of cross-border artists.

Online celebrity wants to enter the mainstream, and the mainstream stars are rushing off the air. Today, Jerry is the most successful one, and his brilliance in the live broadcast industry may soon overshadow his acting career.

▲ He won the "Outstanding Individual" award at the Tik Tok E-commerce Author Summit for two consecutive years, which should be faster than his acting.

Jerry signed a contract with MCN Yuanwang Technology, which started live broadcast in August, 2021. This year’s Double Eleven single-game delivery exceeded 500 million, which directly set a new record for single-game sales in Tik Tok this year. We have also written about his story before.

▲ The operation team in Jerry has reached 1,000 people.

There were 11 live broadcasts of the whole Double Eleven, and the longest single broadcast was 13 hours, with a total GMV of 1.36 billion yuan, four times higher than last year’s 320 million. Most stars bring goods as "debut is the peak", and Jerry’s performance is getting better and better.

Jerry is now the undisputed number one star with goods. He has his own topic flow, a natural performance personality, and loves to talk. He has long known how to design routines and how to interact with the audience. Personally, he is the chosen son of live broadcast. Of course, it is also very important that he has worked hard and has enough pressure resistance.

▲ Jerry said that the live broadcast was not a ticket game, and he watched 30 live broadcasts of head anchors to do research.

▲ Talking with goods, professional introduction, hysterical selling, Jerry has all the qualities and behaviors that a head anchor should have.

There is a big data screen in the live broadcast room for data monitoring at any time.

When the data is found to fluctuate, we must do everything possible to attract and retain the audience to place an order, which is why every head anchor constantly announces lottery gifts and various tricks to catch horses in the live broadcast room.

▲ The CEO of Yaowang Technology (wearing white clothes and glasses) immediately communicated with the team when he found Jerry’s data problem at the scene, and must immediately prescribe the right medicine.

▲ The team immediately informed Jerry, who was thirsty to sell goods, that "the process should be faster".

▲ Even though we have achieved the goal of looking ahead first, the CEO is still not satisfied with Jerry’s data that day.

We must continue to make innovations in content. Team Jerry is now "making the live broadcast into a variety show, and doing the live broadcast with the configuration of variety show".

Jerry, who has worked hard in this field, was asked, "Are you worried that users will suddenly dislike you?" He replied, "Every day."

Have you noticed that many stars have recently dropped out of the live broadcast to bring goods? According to statistics, from the first year of star live broadcast in 2020, at least 500 artists will start live broadcast with goods.

Up to now, there is not much visible to the naked eye. Live broadcast with goods is the best track to make money. We have written about this scene before. Here, we can recall that the sentence "The star’s end is with goods" is still in my ears, so I will quit?

There must be different reasons, such as cherishing feathers, being unable to bear the pressure, unsustainable traffic, being afraid of rollover, exhaustion of physical strength, and chain loss in the supply chain. In short, it is not so easy to bring goods live, and not everyone who can play with the stars in the entertainment industry can serve this bowl of rice well. No matter how big the interest is, under the limited time and energy of the stars, it is obviously not their cost-effective choice to bring goods live with high investment and strong physical strength.

▲ Two female anchors, Tamia Liu and Li Xiang, who were the most successful in the live broadcast industry, have both retired.

▲ Li Xiang got involved in live broadcasting as early as 2019, and now she is accompanying her in the UK, saying that her elder sister has retired.

By the way, take a look at Wang Shiling, a famous second-generation story that we just wrote.

▲ Benenden School, Wang Shiling’s top boarding school for women in Britain, was established in 1923, located in Kent, southeast England. Princess Anne of the British royal family once attended this school. According to Li Xiang Tik Tok, the school also arranged the room where Princess Anne stayed for Wang Shiling (above).

Real gold needs fire, and the industry also knows that it is not possible to cut "leek" with a star sign now. For example, the MCN organization Yuanwang Technology has set a standard in the selection of star cooperation, and it is necessary to have love and be willing to invest, and it is also clearly mentioned that it is necessary to be resistant to pressure.

Four years is a cycle.

Less than four years have passed from the first year of star live broadcast to the first year of star live broadcast, which represents the real update speed of this industry. The live broadcast industry is an industry with a very high elimination rate and a very short life cycle.

People in the industry have said that the life cycle of most online celebrity is only half a year, or even only two or three months.

The ubiquitous anxiety permeates every one of their lives.

▲ Worry-Free Media’s cargo anchor "Bear Haunted" has gone from zero to over one million fans in one year. Last year, the GMV of Double Eleven reached 70 million. She was so anxious that "I took a break and others were broadcasting live, so I thought I was going to lose".

▲ The eye-catching slogan in the live broadcast room is beating everyone.

For anchors, their income depends entirely on fans, traffic and algorithms. Driven by platform algorithms, anchors can only be "at the mercy of others".

So,Big data is the root cause of the anchor’s increasingly serious mental anxiety. Like a perpetual motion machine, it can only continuously broadcast the live broadcast upside down day and night for a long time until the critical point of collapse. This is the origin of the AI ? ? era. It turns people into machines, but the key is that people, after all, are not machines. People are flesh and blood and cannot live at the critical point of life for a long time.

About this matter, Miss Huang described it in detail in her novel First Class:

< swipe left to see more >

The work intensity of WeChat official account is about five or six times different from that of live broadcast, so live broadcast is a more exhausting job.

▲ Jerry’s agent said that according to Tik Tok’s algorithmic mechanism, only high-quality content will be pushed to more people, otherwise it will not be brushed at all.

▲ The "bear haunt" who started from an amateur said that he could only fight for the live broadcast time to get fans.

▲ CEO of Yaowang Technology said that the company’s head anchor "Yu Dagongzi" can be broadcasted from 10 am to 2 am the next day, which is 14 hours of impassioned, no food or drink.

In addition to long abnormal working hours, the most fatal problem of live broadcast is its own damage to people’s body and mind.Live broadcast is high-intensity emotional labor.(emontion labor, which was first proposed by American emotional sociologist Arlie Hochschild in 1983, is defined as "employees manage their emotions and perform according to the organization’s requirements for facial expressions or body language for reward"),The anchor is actually a worker who sells emotions..

The anchor needs great mental consumption to create consuming content, to catch people’s attention, to make viewers feel happy, relaxed, enjoyable, and even to manipulate others’ satisfaction, which requires great psychological energy and even reaches the psychological endurance limit of this fragile creature as a human being.

▲ There is a documentary "People’s Republic of Desire" which tells the story of online celebrity’s live broadcast on the show. One of the protagonists is Hua Dan Shen Man, the most popular YY live broadcast in that year. When she was exhausted for more than ten hours, she received a phone call from a local fan. She had no choice but to answer the phone. She had no right to refuse, which was the generous privilege enjoyed by local fans.

▲ "The anchor wants the audience in the live broadcast room to get a sense of existence and make him feel that the money he spent is worth it, so he should show him a show, which may have humiliating elements".

When the anchor enters the live broadcast platform, it has entered the cage of power, and the body no longer belongs to itself, but a commodity tempered, shaped and packaged by brokers and platforms.

Female anchors are "atomized" individuals, who are trapped in the ubiquitous network woven by platforms and trade unions. They are produced by internet technology in the form of assembly line, manipulated by the emotional rules of the platform, and become "smile masks" where their self is gradually eroded. Under the "smile masks", there are worn-out hearts.

-Digital Labor: Freedom and Prison

▲ On the first day of training for newcomers, the live broadcast company will constantly emphasize "maintain good fans and consumers, and then you will be like a god".

Whether we talk about labor alienation, exploitation, or the change of the system to people, I feel pain in the "field" most of the time, which is also the reaction brought by the strong emotional stimulation in this industry. I wrote about the influence of the intensity of emotion on people in my doctoral thesis. In the live broadcast of the show, you have to constantly create a plot, sell it badly, or show yourself to be particularly generous. You have to let people experience emotional intensity that they can’t experience in reality.

—— Wang Yilin, a Ph.D. student at the University of Hong Kong, specializes in live show. In 2019, she signed a live broadcast association and began to experience it personally.

The anchor should keep interacting with fans at any time, stay on standby for a long time, and have high emotional energy, which is actually very embarrassing, which is also the main cause of anxiety and stress. "In many cases, it can even lead to PTSD (post-traumatic stress disorder), especially after suffering from language violence, security threats and privacy attacks."

▲ Interview with Dr. Wang Yilin from HKU.

Being wrapped in high-concentration emotions in a live broadcast, some anchors can no longer return to their daily work and life.

▲ "It seems that a big ship has gone out and you can’t pull it back".

▲ In addition to endless anxiety, there is loneliness behind glitz.

For the platform, it must constantly create new people to become popular to ensure the sustainability of platform traffic. Online celebrity, with its iron platform and flowing water, everyone is worried that they will be replaced next.

▲ Anchors under the age of 29 account for 64%, and the age limit for many live broadcast companies to recruit new anchors is 30 years old.

▲95.2% of the anchors earn less than 5,000 yuan a month, and the head anchors we can see are rare.

However, in today’s employment situation, the anchor profession seems to be the only blue ocean workplace that does not need to consider academic qualifications and background. As long as you are willing to work hard, be willing to work hard, and be willing to give yourself up, it seems that there is a chance. This is also the place where countless grassroots people seem to realize their dream of getting rich. Here, what we don’t lack most is people.

Young people grow up one after another, spilling their strength and sweat in the waves of traffic one after another. Ti mo Feng suffers from cancer, which may shock us. A online celebrity may die, which may make us sigh, but we will still be fascinated by the illusion paradise created by the Internet and the myth of flying life and getting rich that online celebrity shows us.

But in those places where the light can’t shine, there are still surging figures. The vast majority of the bottom anchors who want to be online celebrity are like dirt, and they are carried away by the tide. Even if someone pops up, they are swept away by the waves for three to five months, and they have never been seen since.

This is the truth of online celebrity’s career.

The illusory paradise of the digital world enshrined with human flesh and blood is only the beginning of the AI era, and no one knows where it will take us human beings &hellip; &hellip;

Recommended: Miss.L&H|| This winter, the cashmere "protective mirror" in this tweet is badly needed.

Above: Vanity Fair || Zhang Aijia’s only son is married, old money and hipsters gather together, and contacts span the entertainment circle of Taiwan and Hong Kong &hellip; &hellip;

Author: Yang Waiwai

Editor in charge:Miss H

Produced by: Miss Lan and Miss Huang

Original text, with pictures from the network.

Zhangjiakou car home preferential promotion channel brings you the latest preferential information! At present, the model is undergoing preferential activities, and the preferential amount is as high as 12,000 yuan. The activity covers Zhangjiakou area, and the minimum starting price is 140,900 yuan. If you are interested in this model, please click "Check Car Price" in the quotation form to get more preferential information. Act quickly, seize the opportunity and enjoy the car discount!

Tiggo 9 is a stylish SUV model, with a large air intake grille on the front face and streamlined chrome decoration, creating a strong visual impact. The body lines are smooth, and the overall style is tough and exquisite, showing a strong sense of movement. The lines on the side of the car body are simple and smooth, and the lines on the roof are tilted backwards, creating a dynamic shape. The tail design of the car body is simple and generous, and the taillights adopt a unique through design, which has excellent visual effects. In addition, the Tiggo 9 is also equipped with large-size wheels and sporty wheels to make the whole car look more sporty and fashionable. Overall, the design of Tiggo 9 is fashionable, dynamic and exquisite, and it is a very attractive SUV model.

As a medium-sized SUV, the Tiggo 9 has a length, width and height of 4820*1930*1699mm, a wheelbase of 2820mm, a front track of 1638mm and a rear track of 1641mm, respectively. The side lines of Tiggo 9 are smooth and dynamic, which highlights its sporty atmosphere. The front and rear tyre size are both 245/50 R20, and the tire width is larger, which provides better grip and stability for the vehicle. The rim style is fashionable and matched with the body lines, which makes the appearance of the whole vehicle more fashionable and atmospheric.

The interior design of Tiggo 9 is simple and atmospheric, with black and brown color matching, creating a high-end comfortable atmosphere. The steering wheel is made of genuine leather and feels comfortable. It supports manual adjustment up and down and back and forth, so that drivers can find the most comfortable driving posture. The size of the central control screen reaches 12.3 inches, and the display effect is clear. It supports the voice recognition control system and can control the functions of multimedia system, navigation, telephone, air conditioner and skylight, making it more convenient for drivers to drive. The front and rear rows are equipped with USB and Type-C interfaces for easy charging. The front seats also have heating, ventilation and electric seat memory functions, so drivers can enjoy a more comfortable driving experience. In addition, the second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion, providing passengers with more space and flexibility.

The Tiggo 9 is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine can provide abundant power output, so that you can feel a strong sense of acceleration and surging power during driving. At the same time, with the 8-speed automatic manual transmission, the shift is smooth and fast, making driving more comfortable and smooth. No matter on urban roads or highways, Tiggo 9 can easily meet all kinds of driving needs and bring you excellent driving experience.

As a medium-sized SUV, Tiggo 9 has undoubtedly won the favor of the majority of car owners in terms of design. The owner of car home said that the design of Tiggo 9 gives people a very atmospheric and calm feeling, which is neither radical nor unassuming, and it is his favorite design style. This not only reflects the stability and atmosphere of Tiggo 9, but also shows its unique taste and style. It is believed that this design style can meet the needs of more car owners for vehicle appearance and bring more comfortable and confident driving experience to car owners.

The 12th Volvo Ocean Race, which has attracted much attention, set sail again from Sanya, Hainan Province, China today to start the fourth stage race, thus opening the prelude to the strong development of Volvo Cars in China in 2015. Hanken samuelson, President and CEO of Volvo Car Group, announced that Volvo, a world-famous luxury car brand, is undergoing a global renaissance, and Volvo Car China entered the "Brand Year" in China in 2015 after two years of rapid growth. At the same time, Volvo "Nordic Luxury" will be accompanied by the new XC90 listing and differentiated brand combination boxing, realizing the revaluation and release of brand value, injecting new energy into the development of Volvo cars with a long history of 88 years in China, and the company’s "China growth strategy" will enter a new stage.

Hanken samuelson said at the launching ceremony: "Volvo is committed to becoming the most popular and enterprising luxury car brand in the world. Based on the three core values of safety, environmental protection and quality, it is demonstrating its strong innovation capability in the fields of air quality inside cars, new energy vehicles, autonomous driving and car networking, and big data. China is Volvo’s second hometown and Volvo’s largest market in the world. We have completed the first stage of development in China and are starting a new stage of’ China Growth Strategy’. China’s economic transformation and upgrading and the change of consumers’ values will provide a historic opportunity for Volvo’s development in China. By actively exploring the China market and strengthening the American market and the European market, our goal is to achieve sales of 800,000 units in 2020 and realize the vision of’ zero casualties’ and’ zero emissions’. "

Lars Deng, global senior vice president of Volvo Car Group and CEO of China, said, "In the past decade, China’s share in the global market of Volvo Cars has increased from a paltry 1% in 2005 to 17% by the end of 2014, making it the largest market of Volvo Cars. Our medium-term goal is to double the existing market share to 10% and achieve annual sales of 200,000 vehicles. In the future, we will continue to recover lost ground and gain a market position consistent with our brand strength with a more confident attitude. "

2014 is the "Wonderful Year of China" for Volvo Cars. The company’s sales in the world and China both reached record highs, and announced a new global marketing strategy with the core of increasing marketing investment, testing e-commerce and enhancing the accuracy and depth of brand experience. In 2014, the company sold 81,221 vehicles in China, a year-on-year increase of 32.8%, exceeding the annual sales target of 80,000 vehicles. In January this year, Volvo Cars achieved 19 consecutive months of growth worldwide, continuing the strong pace of global rejuvenation.

"Nordic Luxury" is confident to open up the China market

2014 is the core year for Volvo Cars to achieve the first phase of its "China Growth Strategy". The company has made great progress in sales, network, industrial system, product planning, brand building and organizational development.

Fu Qiang, President and CEO of Volvo Car China Sales Company, said: "The strong sales growth in the past decade fully shows that Volvo has been fully recognized by consumers in terms of product quality and brand value. In the new stage of’ China Growth Strategy’, with awe, we take 2015 as a new starting point and constantly dust off the Volvo brand, so that it will shine more brightly in the new journey. " He said, "Volvo is not only a luxury car brand full of beauty and affection, but also a technology and innovation brand full of passion and determination."

Fu Qiang said, "Although there are challenges in the luxury car market in China in 2015, Volvo will take the opportunity of’ Brand Year’ to build a brand from five aspects:’ One Entry (brand new XC90 is listed in China) and One Exit (exported to the United States)’,’ Volvo Way’ Nordic luxury experience, technology sub-brand release, car intelligence and new marketing strategy, so as to make Volvo’s image in the luxury camp clearer, more enterprising and more enterprising. Volvo has never been a follower. We have the strength and confidence to establish the image of a first-class luxury brand in China and embark on a new stage of comprehensive brand rejuvenation with the support of consumers. "

In 2015, Volvo’s powerful products to be listed in China include the first landmark new luxury flagship produced by the company with an investment of US$ 11 billion-Volvo’s brand-new XC90, the luxury plug-in hybrid vehicle S60L PHEV made in China for the first time, and the luxury crossover vehicle V60 Cross Country, and other 11 new and modified models. In addition, the company will also introduce self-driving demonstration projects in China, Volvo Ocean Race, Volvo China Open, etc., and will export domestic S60L to the United States within this year, which will be the first time that Volvo, as a representative of China’s advanced manufacturing industry, exports luxury car products to developed countries.

Lars Deng said, "As a brand with profound historical accumulation, Volvo will reshape and upgrade its brand in the new development stage. Adhering to the concept of’ people-oriented’, we will bring consumers a more unique customer experience through innovative marketing, drive and realize the new progress of’ China Growth Strategy’, and welcome the arrival of a new era in the luxury car market in China. "

"People-oriented" will become the mainstream values to drive the global rejuvenation of the brand.

Volvo brand originated from northern Europe, and it is the region with the highest "happiness index" in the world. In this desirable land, people embrace nature, are eager for quality, have a good relaxation, and have a perfect balance between work and family. Volvo’s "respect for people" is exactly the same as the essence of this happy and pure living state.

At the Volvo Brand and Lifestyle Forum of Volvo Ocean Race held in sanya station on the morning of February 7th, Thomas Ingrat, Senior Vice President of Global Design of Volvo Car Group, said: "Nordic luxury is an embrace of nature, and it is the best explanation that technology serves people. Volvo is not only an excellent’ driving machine’, but also endowed the car with emotion and soul by virtue of’ respecting people’. Understanding of Volvo through intelligent technology for drivers and passengers’ protection of life’, but also to’ quality of life’ to bring emotional experience and care to users. Volvo’s brand-new design language perfectly explains the brand value of’ people-oriented’. As China consumers continue to mature, the elegant Nordic design, which embodies the perfect combination of functionality and aesthetics, will go to the center of the stage and be appreciated and respected by more China consumers. "

Mr. Thomas Ingrat, Senior Vice President of Design of Volvo Car Group, shared the new Volvo XC90 design concept and explained the Nordic luxury in every detail.

Li Shuanke, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences and the president and editor-in-chief of chinese national geography magazine, said at the forum: "The sailing displayed in the Volvo Ocean Race is an exploration of the unknown and a respect for nature. Volvo introduced sailing, a brand-new way of life, into China, which reflected the origin of the brand, advocated a natural and healthy lifestyle and grasped the trend. "

He said that in China, where values are undergoing profound changes, people need to improve their spiritual prosperity after accumulating wealth. With the transformation of China society from "rich to expensive" and "from expensive to polite", the new lifestyle represented by self-improvement and self-improvement will gradually become the mainstream, and gradually replace the way of showing off sexual life and consumption concept. "This is a unique opportunity for Volvo to develop in China".

It perfectly explains the brand value of "people-oriented".

Volvo is an advocate of the concept of "putting people first" and a happy life in Northern Europe, and is committed to bringing a positive and healthy attitude and behavior to the elite in China. As a participant in the return of mainstream social values, Volvo has established and is strengthening its differentiated advantages from other luxury brands. With the continuous progress of China society, the life realm and grand pattern that Volvo adheres to and advocates will play an important role in the social evolution and commercial civilization development of China under the guidance of "Brand Year".

"Nordic Luxury" is confident to open up the China market

2014 is the core year for Volvo Cars to achieve the first phase of its "China Growth Strategy". The company has made great progress in sales, network, industrial system, product planning, brand building and organizational development.

Fu Qiang, President and CEO of Volvo Car China Sales Company, said: "The strong sales growth in the past decade fully shows that Volvo has been fully recognized by consumers in terms of product quality and brand value. In the new stage of’ China Growth Strategy’, with awe, we take 2015 as a new starting point and constantly dust off the Volvo brand, so that it will shine more brightly in the new journey. " He said, "Volvo is not only a luxury car brand full of beauty and affection, but also a technology and innovation brand full of passion and determination."

Fu Qiang said, "Although there are challenges in the luxury car market in China in 2015, Volvo will take the opportunity of’ Brand Year’ to build a brand from five aspects:’ One Entry (brand new XC90 is listed in China) and One Exit (exported to the United States)’,’ Volvo Way’ Nordic luxury experience, technology sub-brand release, car intelligence and new marketing strategy, so as to make Volvo’s image in the luxury camp clearer, more enterprising and more enterprising. Volvo has never been a follower. We have the strength and confidence to establish the image of a first-class luxury brand in China and embark on a new stage of comprehensive brand rejuvenation with the support of consumers. "

In 2015, Volvo’s powerful products to be listed in China include the first landmark new luxury flagship produced by the company with an investment of US$ 11 billion-Volvo’s brand-new XC90, the luxury plug-in hybrid vehicle S60L PHEV made in China for the first time, and the luxury crossover vehicle V60 Cross Country, and other 11 new and modified models. In addition, the company will also introduce self-driving demonstration projects in China, Volvo Ocean Race, Volvo China Open, etc., and will export domestic S60L to the United States within this year, which will be the first time that Volvo, as a representative of China’s advanced manufacturing industry, exports luxury car products to developed countries.

Lars Deng said, "As a brand with profound historical accumulation, Volvo will reshape and upgrade its brand in the new development stage. Adhering to the concept of’ people-oriented’, we will bring consumers a more unique customer experience through innovative marketing, drive and realize the new progress of’ China Growth Strategy’, and welcome the arrival of a new era in the luxury car market in China. "

"People-oriented" will become the mainstream values to drive the global rejuvenation of the brand.

Volvo brand originated from northern Europe, and it is the region with the highest "happiness index" in the world. In this desirable land, people embrace nature, are eager for quality, have a good relaxation, and have a perfect balance between work and family. Volvo’s "respect for people" is exactly the same as the essence of this happy and pure living state.

At the Volvo Brand and Lifestyle Forum of Volvo Ocean Race held in sanya station on the morning of February 7th, Thomas Ingrat, Senior Vice President of Global Design of Volvo Car Group, said: "Nordic luxury is an embrace of nature, and it is the best explanation that technology serves people. Volvo is not only an excellent’ driving machine’, but also endowed the car with emotion and soul by virtue of’ respecting people’. Understanding of Volvo through intelligent technology for drivers and passengers’ protection of life’, but also to’ quality of life’ to bring emotional experience and care to users. Volvo’s brand-new design language perfectly explains the brand value of’ people-oriented’. As China consumers continue to mature, the elegant Nordic design, which embodies the perfect combination of functionality and aesthetics, will go to the center of the stage and be appreciated and respected by more China consumers. "

Mr. Thomas Ingrat, Senior Vice President of Design of Volvo Car Group, shared the new Volvo XC90 design concept and explained the Nordic luxury in every detail.

Li Shuanke, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences and the president and editor-in-chief of chinese national geography magazine, said at the forum: "The sailing displayed in the Volvo Ocean Race is an exploration of the unknown and a respect for nature. Volvo introduced sailing, a brand-new way of life, into China, which reflected the origin of the brand, advocated a natural and healthy lifestyle and grasped the trend. "

He said that in China, where values are undergoing profound changes, people need to improve their spiritual prosperity after accumulating wealth. With the transformation of China society from "rich to expensive" and "from expensive to polite", the new lifestyle represented by self-improvement and self-improvement will gradually become the mainstream, and gradually replace the way of showing off sexual life and consumption concept. "This is a unique opportunity for Volvo to develop in China".

It perfectly explains the brand value of "people-oriented".

Volvo is an advocate of the concept of "putting people first" and a happy life in Northern Europe, and is committed to bringing a positive and healthy attitude and behavior to the elite in China. As a participant in the return of mainstream social values, Volvo has established and is strengthening its differentiated advantages from other luxury brands. With the continuous progress of China society, the life realm and grand pattern that Volvo adheres to and advocates will play an important role in the social evolution and commercial civilization development of China under the guidance of "Brand Year".