1905 movie network news On December 12, the first Hainan Island International Film Festival National Shooting Attractions Promotion Exhibition was officially launched in Sanya, Hainan. Owen Tao, General Manager of Hainan Island International Film Festival Co., Ltd., Jiang Ping, General Manager of China Film Joint stock company, Liu Yiwei, Secretary General of China Film Directors Association, Ye Ning, Vice President of Huayi Brothers Media joint stock company, Li Ning, CEO of Xinli Film, and Xiang Huaquan, Deputy Secretary of the Party Committee and President of Emei Film Group, attended the launch ceremony. Famous actors Guo Tao, Ming Dao and Wang Yanlin also attended to share their views on film and television shooting attractions.

According to the general manager of Owen Tao, the first Hainan Island International Film Festival National Shooting Attractions Promotion Exhibition is the first domestic high-end film and television attraction brand exhibition launched at the international film festival with the core concept of "culture + tourism". It aims to help cultural and tourism institutions around the world build a branding impression and influence, and make the Global Film Shooting Attractions Promotion Exhibition an important window for key local attractions and well-known brands to promote.

The event also announced the establishment of the "National Film and Television Tourism Cultural Cooperation Alliance" to promote the rich landforms and ideal scenic spots with artistic creation value and potential in the future, so as to promote the in-depth marriage and win-win development of tourism and film and television creation.

Filmmakers help Liu Yiwei, Guo Taoming and Wang Yanlin appear at the promotion exhibition

At the ceremony, filmmaker Liu Yiwei was the first to offer insights into the relationship between film and television production companies and scenic spots based on his personal production experience. "Attractions cannot bring high box office to movies, only high-box office movies can drive the development of scenic spots." He regarded it as a classic case and reminded the people in charge of scenic spots to form a correct understanding, not to invite the film crew to shoot while asking them to only shoot "the most beautiful story" in the scenic spot or to sing infinite praise to the scenic spot, but to let the film and television creators play freely.

Liu Yiwei introduced: "Filming is also a business. Australia provides a 40% tax refund policy to attract film and television production companies to shoot in scenic spots." He also hopes that the country can establish relevant preferential policies between film and television production and shooting scenic spots.

The new film directed and starred by Guo Tao will participate in the 2019 New Film Promotion Conference of the Chinese Film Market at this year’s film festival. While promoting the film, Guo Tao praised Hainan as a very good location for filming. He believes that Hainan’s unique climate and environment, good infrastructure and software construction, provide filming convenience for filmmakers, and these factors are also important reasons for the film crew to choose shooting spots.

Ming Dao, an actor who worked as a travel show host in his early years and is now a well-known actor and successful producer, was deeply moved by Liu Yiwei’s earlier statement that "making movies is also a business." "The public often has beautiful fantasies about making movies, but the actual execution is a business, and making movies is always short of money." He particularly emphasized the inseparable and close connection between film and television production companies and scenic spots.

Wang Yanlin, who performed brilliantly in hit dramas such as "The Legend of Chu Qiao" and "The Mage of Wuxin", has turned to the big screen in recent years to gain popularity. He took the stage with the creators of the new film and officially announced that the film will start shooting in Dalian next May. At the same time, they also called on local governments and scenic spots to provide more support and assistance to the film crew.

Film group executives share successful experiences, and scenic spot representatives appeal for cooperation

At the launch ceremony, Jiang Ping, general manager of China Film, combined the successful cases of China Film Film and Television’s shooting base, and suggested that local scenic spots should provide a comfortable shooting environment for actors and form their own characteristics, and create a setting environment for the film crew strategically and specifically. Ye Ning, vice president of Huayi Brothers, proposed that the shooting scenic spots should establish a medium and long-term industry-wide plan and learn from Thailand’s high-quality film and television supporting service system.

Li Ning, CEO of Xinli Film, took the production of the film as an example to share the successful cases of cooperation with Hubei Xiangyang Tangcheng Film and Television Base. Xiang Huaquan, President of Emei Film Group, focused on the "BRICS Film Industrial Park" and put forward expectations for the selection of shooting attractions.

In addition, representatives of famous scenic spots such as Hubei Qingjiang Gallery Scenic Spot, Chongqing Chiyou Jiuli City, and Hainan Hongzhou also shared their cooperation experience, demands, and preferential policies with film and television companies from the perspective of the tourism industry during the ceremony.

It is understood that the promotion exhibition will last for a week, and more senior executives of domestic top film and television companies will come to the scene to participate in the promotion meeting, scenic exhibition market, round table and other activities, with the help of the Hainan Island International Film Festival platform to help the transformation and upgrading of scenic spots and improve the film and television industry chain.

In addition, the promotion exhibition will also be through free promotion of poverty-stricken areas shooting attractions, inviting celebrity endorsements, etc., the film and public welfare, green development, poverty reduction combined, but also to expand the social benefits of the film festival; the exhibition will be more scenic promotional film in Cannes China Pavilion broadcast, scenic representatives have the opportunity to go to Cannes to promote scenic spots to filmmakers around the world.

　　　　On the evening of September 12, Beijing time, the first round of the 2007 Women’s World Cup group stage ended. All 16 teams appeared and staged many exciting battles: the United States’ 2-2 draw with North Korea was the most exciting game in the first round; China’s 3-2 narrow victory over Denmark was exciting; Germany and Brazil swept their opponents 11-0 and 5-0 respectively with their own strong strength. In other games, Japan drew 2-2 with England; Nigeria drew 1-1 with Sweden; Australia defeated Ghana 4-1, and Norway reversed Canada 2-1.

　　　　Group A, Germany 11-0 Argentina, England 2-2 Japan

　　　　Germany 11-0 Argentina

　　　　The German team took the initiative from the beginning of the game. The Argentine team struggled to cope with the strong offensive pressure of the opponent throughout the game, and the whole game became a shooting performance of the German players. Argentina only resisted for less than 20 minutes after the start of the game and was completely defeated. The opposing goalkeeper gave Germany a dream start by himself, and the next game Germany performed a crazy shooting show.

　　　　In the 16th minute, Gareflak volleyed and scored; in the 23rd minute, Bellinger broke into the penalty area from a small angle and scored; in the 28th minute, Prinz scored a header in the middle; in the 45th minute; Prinz shoveled in the middle and scored twice… The whole game, the German team sent the ball into the goal against Argentina 11 times. It is worth mentioning that in the end, Prinz and Smisek both scored hat tricks in the German team. The score of 11-0 also created the score record in the opening game of the Women’s World Cup.

　　　　Japan 2-2 England

　　　　The game became a conversation between the two teams of star players, with Aya Miyama and Kelly Smith dominating the game. Aya Miyama is in

　　　　Without dominating the field, Japan used their personal ability to score a free kick in the 54th minute to help Japan take the lead. In the ensuing game, England, which was slightly better overall, blasted Japan, but it was not until the 81st minute of the game that the score was equalized. Kylie Smith took his teammate’s wonderful pass and burst into the box, calmly pushing and scoring. After the goal, Smith’s celebration was eye-catching – she took off her shoes and kept kissing to celebrate.

　　　　This goal greatly boosted England’s morale. After only two minutes, when the game was in the 83rd minute, Kelly Smith made a comeback and broke through the small angle on the left side of the penalty area. After the shot was blocked, she quickly followed up with the adjustment and scored the goal. England overtook the score in less than three minutes. However, the most unexpected scene of the game appeared in stoppage time. In the 95th minute, Japan got a free kick in front of the penalty area, and Aya Miyama scored a brace twice to help Japan tenaciously draw the opponent.

　　　　Group B, USA 2-2 North Korea, Sweden 1-1 Nigeria

　　　　United States 2-2 North Korea

　　　　Both sides are favorites to win the championship; North Korea has been in a state of mystery; the result of this game will be related to the final qualification situation of Group B of the Death Group… and many other factors make this game the most anticipated game in the first round of the group stage. At the beginning of the game, both sides played very open, and the North Korean team blasted the goal of the US team as soon as it opened. Although neither side scored a goal in the first half of the game, the strong strength displayed by the two teams on the field is still commendable. After withstanding the strong attack of the North Korean team, the US team took the lead in scoring in the 50th minute of the game. After the five dynasties elder Lily got the ball, she skillfully passed it to the inserted Wambach, who scored with a strong kick.

　　　　In the ensuing game, Wambach, the hero of the US team’s goal, was injured in defense and played for treatment. Within 5 minutes of Wambach’s appearance for treatment, the North Korean team was on the offensive. Ji Shanxi and Kim Yingai scored two goals in a row to overtake the score. The situation on the field was very tragic for a time. The US team withstood the pressure and equalized the score by Aurelli in the 68th minute. Finally, the two sides shook hands 2-2 to make peace.

　　　　Sweden 1-1 Nigeria

　　　　It is also a group of death, but this game is a little less exciting than the game between the United States and North Korea. After the game started, neither team was conservative, but neither team was able to create an absolute goal-scoring opportunity. The Swedish team’s offensive method is quite single, only blindly creating offensive opportunities through long passes and hoists; while Nigeria, due to its overall strength being weaker than Sweden, can only rely on the individual ability of star players to create threats. Both teams failed to score in the first half. In the 49th minute, the Swedish team captain Swensen managed to calmly hit the ball into the dead corner of the goal in the penalty area, helping the Swedish team to take the lead. After conceding the goal, Nigeria made a frantic counterattack, and finally received results in the 71st minute. Striker Uwak took advantage of the opponent’s defender’s clearance error to equalize the score for Nigeria. In this game, the two sides drew, and it was worth the previous draw between North Korea and the United States. The situation of the group of death became more and more complicated. Considering the strong strength of North Korea and the United States, the qualification situation of Sweden and Nigeria is not optimistic.

　　　　Group C, Australia 4 – Ghana, Norway 2 – Canada

　　　　Australia 4-1 Ghana

　　　　The power gap between the two sides in this game is not as huge as the score indicates. Ghana also defeated North Korea 2-1 in the last World Cup. But in the game, despite the excellent personal skills and good physical conditions of Ghana’s players, in the overall level of combat, Australia clearly outperformed. Only 15 minutes into the first half of the game, Australia relied on the goal of striker Walsh to take the lead.

　　　　The following match was a stalemate between the two sides, but in the 57th minute Devana’s powerful shot to expand the score for Australia, Ghana’s team collapsed across the board. In the 69th minute, Gallioc scored another goal, and Australia took the lead with three goals to seal the victory. Although a minute later, Ghana’s team Amankwa pulled back a goal, but Ghana’s team was powerless. Devana scored a goal in the 81st minute and scored twice, helping Australia finally beat Ghana 4-1 to get a good start.

　　　　Norway 2-1 Canada

　　　　The Norwegian team has a huge psychological advantage against the Canadian team. Past records aside, Norway used to be the World Cup champion, while Canada is just a new recruit that has only emerged in recent years. After the game started, Canada played very aggressively, and from time to time they used top passes to create murderous threats to the opponent’s goal. For a while, the Norwegian team was very passive on the field. Canada’s proactive attack paid off in the 32nd minute. The Canadian team made a cross on the left. Sinclair at the front point attracted the attention of the Norwegian defender. Chapman, who was inserted at the back point, fired a furious shot straight into the dead corner of the goal, and Canada took the lead 1-0.

　　　　After conceding the goal, the Norwegian team stepped up their attack, but their own offensive methods were too single and did not pose much threat to the Canadian goal. Canada played relatively conservatively in the second half of the game, and the Norwegian team seized the opportunity to equalize the score in the 53rd minute of the game by No. 8 Gulbrandsen’s header. Norway launched a crazy counterattack in the ensuing game, and finally reversed by Hopstad’s goal in the 78th minute. Canada paid the price for its conservative comeback, and Norway’s victory in this game was in a favorable position in the group qualification competition.

　　　　Group D, Brazil 5-0 New Zealand, China 3-2 Denmark

　　　　Brazil 5-0 New Zealand

　　　　The huge gap in strength between the two sides made the game a one-sided trend like the opener. The Brazilian team was full of confidence in the game, and the five goals were even more exciting. Miss World Football Marta’s performance was particularly outstanding. In the 10th minute, Danielle suddenly threw a cold arrow outside the penalty area to give the Brazilian team the lead. In the following time, although the Brazilian team still maintained a strong offensive momentum, it failed to score again.

　　　　After midfield adjustment, the Brazilian team showed a terrifying offensive ability at the beginning of the second half of the game. Miss World Football Marta scored two goals in the 73rd and 90th minutes; in the 53rd minute, Christian Anne, 86th minute, Costa’s were the world waves. In the end, Brazil won enough goals with an excellent second half.

　　　　China 3-2 Denmark

　　　　As the host, the Chinese team’s game is undoubtedly the most eye-catching game for fans, and the Danish team, the biggest opponent who qualified for the group stage in the first game, has greatly stimulated the enthusiasm of the fans. Tens of thousands of fans surrounded the Wuhan Stadium, and in the almost crazy cheers of the fans, the Chinese team opened with a rainbow of momentum!

　　　　In the 29th minute of the game, Bi Yan created a free kick for the Chinese team in front of the penalty area. Captain Li Jie took the penalty. The ball crossed a perfect arc in the air and crossed the human wall and then hung directly in the dead corner of the goal. The Chinese team made a dream start! In the 49th minute, Bi Yan took a long shot to help China expand its score advantage after getting rid of the other two defensive players in a row! Due to the fierce fighting in the first half of the game, in the second half of the game, the Danish team seized the shortcomings of the Chinese women’s football team’s physical insufficiency and scored two goals to equalize the score. But the tenacious Chinese women’s football team staged an exciting scene at the last moment – in the 86th minute, Song Xiaoli, who couldn’t get on the court in the second half of the game, didn’t wait for the ball to land in front of the chest and then directly kicked the ball into the air. The ball flew directly into the upper left corner of the goal, helping the Chinese team win 3-2 without a hitch! While defeating Denmark to win the World Cup, the Chinese team held a favorable position in the competition for the right to qualify for the group.

Editor in charge: Lu Fangfei

After Nicholas Tse and his son returned to Hong Kong, Cecilia Cheung did not travel with them. Obviously, they did not meet. Of course, it is not surprising that they meet. After all, they have given birth to two children together, but meeting does not mean that the old relationship is rekindled.

The report revealed a fatherly side to Nicholas Tse, who was a strict father in educating his son. He taught him to put the cart away and told him to carry his own luggage and not bother the driver. These details show the strict education and expectations he has for his son.

At the same time, it also reflects his deep love for his son. Despite his divorce from Cecilia Cheung, he still plays the role of a father, fulfilling his responsibilities and obligations. This is a father’s love for his children and a manifestation of his sense of responsibility to the family.

In this world, everyone has their own roles and responsibilities. For Nicholas Tse, he is not only a famous entertainer, but also a father of two children. His life is full of challenges and changes, but he always sticks to his role and fulfills his responsibilities.

Nicholas Tse’s life was full of ups and downs. His marriage was once the focus of the entertainment industry, and his love story with Cecilia Cheung was once enviable. However, the marriage eventually came to an end. After his divorce, his life changed dramatically, and he had to face not only his career but also take care of his two children.

Although life is full of challenges, Nicholas Tse never gives up his responsibilities. He always sticks to his role and does his duty. He is not only a famous entertainer, but also a father of two children. His life is full of challenges and changes, but he always sticks to his role and does his duty.

In the process, Nicholas Tse showed his tenacity and determination. Not only did he have to face his career, but he also had to take care of his two children. His life was full of challenges, but he always stayed true to his role and responsibilities. His tenacity and determination are deeply admirable.

Nicholas Tse’s story tells us that no matter what challenges we encounter in life, we cannot give up our responsibilities. We all have our roles and responsibilities. We cannot give up our responsibilities because of the challenges of life. We must stick to our roles and fulfill our responsibilities.

Overall, Nicholas Tse’s story is a story of perseverance and responsibility.

His life was full of challenges, but he always stayed true to his role and fulfilled his responsibilities.

His story tells us that no matter what challenges we encounter in life, we cannot give up our responsibilities. We all have our roles and responsibilities. We cannot give up our responsibilities because of the challenges of life. We must stick to our roles and fulfill our responsibilities. This is a story worthy of our deep consideration.

Recently, the State Administration for Market Regulation issued the "Notice on Continuing to Do a Good Job in Marketing Standards for Takeaway Merchants and Preventing Catering Waste" (hereinafter referred to as the "Notice"), requiring all localities to urge online catering platforms and catering takeaway merchants to strictly implement the "Anti-Food Waste Law of the People’s Republic of China" and other relevant provisions, further consolidate the main responsibility, continue to standardize catering takeaway marketing behavior, and effectively prevent catering waste.

In terms of implementing the main responsibility of online catering platforms, the "Notice" requires that platforms be urged to optimize marketing rules and agreement rules, and to publish appropriate ordering prompts in prominent positions on the page; encourage platforms to improve incentive mechanisms, promote merchants to develop, provide, and promote small meals, set the minimum price of meals reasonably, optimize the price-break discounts collection mechanism, and do not include staple foods in the scope of price-break discounts display; guide platforms to promptly correct irregular marketing practices.

In terms of compacting the main responsibilities of catering takeaway merchants, the "Notice" makes it clear that merchants should be urged to strengthen dynamic management; guide merchants to rationally determine the quantity and weight, provide small portions of meals, truthfully display meal information, and publish appropriate ordering prompts; supervise merchants to standardize marketing behavior and reasonably determine the starting price; encourage the use of food safety seals.

The "Notice" emphasizes that all localities should promote the revision and improvement of standards, increase publicity and implementation, and strengthen the implementation of supervision. Online and offline, at the same frequency, carry out supervision and inspection of food waste prevention and food safety, and continue to carry out "random inspection of restaurants". Those who cause obvious waste, serious waste and refuse to make corrections shall be severely punished according to law and publicly exposed. Strengthen publicity and education, carry out publicity activities, and actively create a good atmosphere.

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Zhongguancun Online News: This morning, Qualcomm officially released the Snapdragon 8 Gen2 processor. The new processor not only has a significant improvement in performance, but also has a considerable improvement in AI. In this press conference, Xiaomi said that based on the AI performance of the second-generation Snapdragon 8, Xiaomi is expected to launch offline Xiao Ai Classmate in 2023. Xiaomi introduced that offline Xiao Ai Classmate will support offline Keyword Spotting,…

The male fan broke through the security line and rushed to the stage to give flowers to Andy, who was then besieged.

　　　　protagonist: Andy Lau

　　　　time: Around 11 p.m. on November 6, 2007.

　　　　location: Chengdu Sports Center Stadium, Sichuan Province, Andy Lau China Tour Chengdu Concert

　　　　relevant person: 1. Fans (young men)

　　　　2. Local security guards (several)

　　　　3. Local public safety experts (several)

　　　　causeA male fan crosses two iron barriers during a performance and presents flowers to Liu Tianwang

　　　　Andy Lau China station concert tour recently held the last stop in Chengdu, a male fan broke through the guard line, rushed to the stage to shake hands with Andy and send flowers, security and police immediately out of the block, want to pull the fans away from the scene, Andy kept on the stage told them not to fans rough, in a hurry to jump down more than two meters high stage to protect the fans. The scene suddenly chaotic, all the staff and security rushed to the stage to protect Andy, Andy didn’t even sing, personally took the fan back to the backstage, told the guards not to be rough, only to return to the stage to continue the performance. More than 60,000 audience was moved by his behavior, applause.

　　　　A concert staff member explained in detail over the phone:

　　　　At the end of the performance, at the penultimate song, a male fan rushed out with flowers in his hand. There was a second iron gate in front of the stage, and there were dozens of public safety experts and security guards in front of the gate. They all stood there and patronized the performance. The male fan actually jumped over the second gate in one go, rushed to the front of the stage, and then stood on the speaker to offer flowers to Andy. Several security and public safety experts rushed up, grabbed him and beat him up.

　　　　Andy saw fans being besieged by more than a dozen security and public safety experts on the stage, and kept telling them not to be rude to fans.

　　　　At this moment, I didn’t expect Andy to suddenly make a move that surprised all the staff around us. He jumped off the 2.2-meter-high stage, vigorously pushed away the public safety expert, and said loudly: Don’t hit him, he’s my fan, he’s just giving flowers, there will be no malice. You let him go.

　　　　At this point, the scene is very chaotic. We immediately stopped the surrounding public safety experts, while dissuading Andy Lau, suppressing his anger and preventing the situation from further deteriorating, and then "bet" on Andy, fans and beaters to quickly circle from the black cloth channel to the backstage.

　　　　All of this happened in a short time. I believe the audience in the front row, the reporters, the leaders, and many viewers in the stands saw it. But because of the sudden and short time, many people only saw the actions of the male fans and the actions of the public safety experts and security guards, not Andy’s reaction after jumping off the stage or his words…

　　　　He continued by phone: "Andy Lau is the only one in the world when the singer jumps off the stage to save fans so desperately."

　　　　Andy returned to the stage to continue the performance, disrupting the original program. The song was accompanied by dancers, and the dancers continued to dance according to the original choreography and rhythm. The place and angle of the actors’ performance area were very narrow. Andy suddenly intervened, and the actors were taken aback. In order to avoid Andy, an actor fell off the stage and fell injured. We had to deal with fans, public safety experts, Andy, injured dancers, and the "exit" work that we had already been busy with. Everything rushed in all of a sudden, and we were very busy. Fortunately, we had experience and were not in chaos in the face of danger, so we were guaranteed a smooth finish.

　　　　(Note: "Exit" is a difficult task for us in large-scale individual singing. How can the artist leave completely and quickly after singing the last song, so as to avoid the crowd of tens of thousands of fans, whether the backstage steps are safe and stable, whether the retreat channel is smooth, how the bodyguards protect themselves, how vehicles (including cover cars) walk, although the distance between the backstage and the stadium gate is only tens of meters or 100 meters, but how to "evacuate" quickly, safely and smoothly within one or two minutes is an extremely critical part of the performance. Consideration, design, and execution must be rigorous, meticulous, meticulous, and safe. Otherwise, if there is a problem, the artist will be stranded in the "Wang Yanghai" of the fans, and it will be difficult to advance and retreat, and even life-threatening.)

　　　　"Is that fan hurt?" asked.

　　　　"Fortunately, Andy stopped him in time. He was fine, but he was too frightened and kept crying backstage."

　　　　Andy Andy’s China Tour came to Chengdu, the last stop. I believe that singers in history will jump off the stage to save fans. Andy Lau is the only one in the world who is so desperate. After returning to the stage, the audience kept shouting, regarding Andy as a big hero, and shouting "Andy I love you".

　　　　"I was in District 13 at the time, and I was looking at the stage with a telescope. The whole process was very clear!"

　　　　"At first, I saw the police and security guards rushing towards the front of the stage from all directions. Andy was about to sing and stood in front of the stage, so he looked out to see what was going on. As a result, when he saw the police and security guards stopping a fan, Andy pointed at the police and shouted something (he couldn’t understand the shape of his mouth). However, the police and security guards below ignored him and dragged the fan out (about 10 meters away). Andy jumped down and rushed over. He first tugged at the police, yelled something, and then put a hunchback on the back of the police (or the security guard, I think it was the police, who didn’t pay attention to his clothes). Then the staff immediately came over to pick up Andy and isolate him from the police, but Andy still rushed over, pulled the fan beside him (it was a mess when I rushed over again, I couldn’t see if there was a security guard hitting Andy at my position), and then took it to the exit. There were a lot of people at the exit, so I didn’t see Andy’s figure, but all the dancers ran to the stage in our 13th district (I don’t know if it was looking down or dancing, it was almost the same anyway). Then I saw Andy back on the stage. "

CCTV News:At present, rural tourism is favored by more and more people. From hiking and camping, pastoral photography, to parent-child study tours and agricultural research, fancy gameplay not only meets people’s diverse consumption needs, but also injects new momentum into rural revitalization. The Ministry of Culture and Tourism recently announced the list of top ten cases and excellent cases of rural revitalization empowered by culture and tourism. Villages from 10 provinces, municipalities and autonomous regions including Tianjin, Hebei, Heilongjiang, Jiangsu and Shandong have become the top ten cases of rural revitalization empowered by culture and tourism. How can these places shape rural style, folk customs, intangible cultural heritage and other resources into the fulcrum of rural revitalization? During the Qingming holiday just passed, the reporter visited many towns and villages.

Chongqing Jingzhu village: integration of agriculture, culture and tourism to promote rural revitalization

Jingzhu Village is located in the hinterland of Xiannu Mountain, Wulong District, Chongqing. It is rich in natural resources and has a variety of landscapes such as forest sea, meadow, sinkhole and canyon. Tourists come here to enjoy flowers in spring, summer summer, autumn red leaves, and winter snow. During the Qingming holiday this year, many tourists come here every day to watch the clock in.

Grinding, brewing, pulling flowers… After a set of flowing movements, a cup of fragrant coffee is completed. She is Ran Guangfang, a well-known local "country barista". Ran Guangfang, 54, was a local farmer a few years ago.

Ran Guangfang works in a two-story glass building in the village, which is both a coffee bar and a rural library. With training in coffee making skills in the village, Ran Guangfang turned from a farmer to a rural barista.

Ran Guangfang, a villager in Jingzhu Village, Xiannushan Street, Wulong District, Chongqing, has changed a lot in recent years. Our family all work in the village. Except for the rest of the time, we do farm work at home.

The story of rural barista Ran Guangfang is just a microcosm of Wulong District’s promotion of the integrated development of primary, secondary and tertiary industries + tourism. Since embarking on the road of rural tourism development in 2015, the sinkholes, canyons and forest seas previously hidden in the boudoir have become the favored scenery of tourists. The dilapidated pig pens and flue-cured tobacco houses have been artistically transformed into tea shops and libraries for Internet celebrities. Villagers who rely on farming for a living have found 9-to-5 jobs at their doorstep. The development of the tourism industry has not only changed the lives of villagers, but also strung together the hopes and dreams of villagers.

In 2023, Jingzhu Village received more than 550,000 tourists, and the per capita disposable income of the villagers reached 25,110 yuan.

*******cheng, director of the Fairy Mountain Street Office in Wulong District, said that next, it will further promote the active and in-depth integration of primary, secondary and tertiary industries in Jingzhu Village, and introduce more consumption scenarios and application scenarios of agricultural, cultural and tourism integration and innovative development, so that Jingzhu Village will become a wonderland and resort in the hearts of tourists, and strive to create a model place for the modernization of mountainous areas where eco-tourism drives the common prosperity of the countryside.

Yinan, Shandong: Deepening tourism resources and empowering rural revitalization

In recent years, Yinan County, Linyi City, Shandong Province, known as the "hometown of Red Sisters", is an important birthplace of the Yimeng spirit. In recent years, Yinan County has relied on red resources to create a characteristic cultural tourism brand and explore the "Yinan model" of cultural industry empowering rural revitalization.

During the Qingming Festival holiday, at the Red Film and Television Base in Yinan County, the immersive small theater was performing the play "Women’s Salvation Club", which attracted many tourists to stop and clock in. The play tells the story of a group of women comrades who emerged in the old revolutionary base of Yimeng during the Anti-Japanese War. This group is called "Yimeng Red Sisters". The superb acting skills of the actors bring the audience into it, as if they were immersed in the scene.

This kind of immersive small theater is a cultural tourism project innovated by Yinan County relying on local red resources. On the first day of the Qingming holiday, the number of tourists in the scenic spot reached 5,000. Through the development of red tourism industry, it has also found a "breakthrough" for the revitalization of the countryside. This scenic spot is a village called Changshanzhuang. Now the villagers have moved into the new community as a whole, and the old houses have been preserved. Relying on this unique advantage, it has established a tourist area in Shandong Honglao’s hometown that integrates red research, film and television shooting, and leisure tourism. It has undertaken more than 400 red film and television dramas such as "Yimeng" and "Bullfighting".

Gao Yan, head of the marketing activities section of the Yinan County Culture and Tourism Bureau, said that relying on this tourist area, a "four members in one district" cultural tourism Huinong model of "four members in one district" who work as employees in scenic spots, invest in land as members, wear costumes as actors, and sell products as shop assistants has been formed.

According to the characteristics of different villages, the local area fully exploits the advantages of differentiated resources and implements the diversified cultural and tourism formats of "one village, one product". At present, there are 14 tourist attractions in Yinan County, which receive 11.2346 million tourists every year, and the turnover has reached 8.562 billion yuan. Radiation has driven more than 12,000 villagers in 84 villages to increase their per capita income by 20,000 yuan.

Dong Shousheng, director of the Yinan County Culture and Tourism Bureau, said that the integration of culture and tourism is a new engine for our rural revitalization, which can effectively activate the new industry of rural development. Only by actively exploring new ways of the integrated development of culture and tourism can our farmers see more hope for development and enjoy the fruitful fruits brought by rural revitalization.

　　[Autohome News] On February 23, 2023, Geely Galaxy, a mid-to-high-end new energy series under the Geely brand, unveiled its mystery. In the future, Geely Galaxy will cover two product series of "intelligent electric hybrid" and "intelligent pure electric", and has a new product image, a new generation of styling design and a new channel ecology. Perhaps seeing this, many question marks have emerged in everyone’s mind. Why did Geely make such a series? How will other products be divided in the future? What products will this series have in the future? What are the competitors? How much will it sell? Where to sell it? How to sell it? Don’t worry, with these questions, you will know all about it in 5 minutes.

More exciting videos are available on the Autohome video platform

Highlights of this article:

1. The new energy market is still the Red Sea, and Galaxy is the stepping stone to Geely’s new era

2. Positioning mid-to-high-end new energy, divided into intelligent electric hybrid L series and intelligent pure electric E series, 7 models will be launched in the future, and the first model (|) will be delivered in the second quarter

3. Introduction to the Galaxy L7 model

4. New channels + new ecology, online and offline service integration

5. Under the new rules of the game, Geely Galaxy may indeed become the "Son of Version"

● Why build a galaxy? – The new energy market is still a red ocean

　　In the past two years, the domestic new energy market has seen explosive growth, and it seems that every manufacturer is launching sub-brands and new series to cope with the electrification tide. In 2022,Sales of new energy vehicles in China reached 5.674 million units (Passenger Federation), an increase of 90% year-on-year.But the penetration rate is only 27.6%, still has a considerable market capacity. Geely’s total sales in 2022 are 1.433 million, new energy vehicle sales are 328,700, and the penetration rate exceeds 30% in many months. Compared with many brands focusing on the new energy market, it is not cheap.

"Haval A07, Haval B07 DHT"

　　Take a look at BYD, which has been "surging" all the way, and then look at the new forces that used to be regarded as "inferior horses". The new energy tide has broken through the hearts of many users. Faced with this situation, traditional car brands have more or less expressed their eagerness to embrace electrification. For example, Great Wall will launch more than 10 new energy models in 2023. For example, SAIC Motor Group has set a sales target of 1.50 million new energy vehicles. Behind the exaggerated numbers is the intense hand-to-hand combat under the new energy tide. Even if we are not in it, we can still feel the tragedy.

"New logo of Geely Galaxy"

　　Therefore, Geely, which has been the sales leader of Chinese auto brands for 5 consecutive years, also seems to need to seek some "explosive points"."Goodfellas."According to the opinion in the column, in the foreseeable future, fuel vehicles may be regarded as the foundation, and new energy is the stepping stone to the next era. Because of this, the arrival of Geely Galaxy, which focuses on the field of new energy, can be said to be inevitable.

● Galaxy’s positioning and product planning – positioning mid-to-high-end, mainly targeting the 15-300,000 price range

"Chen Zheng shows the prototype car sludge model"

　　After the arrival of Geely Galaxy, the products under Geely Group will also usher in a structural reorganization. China Star, Boshi, Bing, and Emgrand will form a "Jixing" product series to continue to stabilize the basic market; Geometry brand will return to Geely brand and form a popular pure electric product series under Geely brand; finally, the Galaxy series will focus on the mid-to-high-end new energy market.The main car market of 15-300,000 yuan.The three product sequences have a clear division of labor, with fuel, entry-level new energy, and mid-to-high-end new energy each performing their respective duties. The future blueprint has emerged.

　　In the future, Geely Galaxy will launch 7 products, including Geely Galaxy intelligent pure electric E series and Geely Galaxy intelligent electric hybrid L series, respectively Geely Galaxy E6/E7/E8 and Geely Galaxy L5/L6/L7/L9, the detailed IPO time of each model is as follows:

　　In the future, intelligent hybrid and intelligent pure electric architectures will be built on their own dedicated platforms, among which Geely Galaxy’s intelligent hybrid architecture will cover A0 to B-level products; intelligent pure electric architectures can cover A-level to D-level products.

　　In addition, Geely’s original "SHIELD Battery Safety System" not only prevents spontaneous combustion of batteries, but also builds a complete set of "no blind spot" safety protection systems based on batteries and integrates architecture, vehicle, intelligent control, and cloud. It can pass 8 shields such as "Architecture Ten Gongge Patent, Vehicle Cage Protection, Fast Charge Safety and Worry-free, BMS3.0’Battery Doctor ‘Intelligent Control System" to ensure the safety of systems such as battery pack Pack and battery module.

　　In terms of thermal efficiency, the new generation of Raytheon hybrid engine B-Plus equipped with Raytheon Hybrid 8848 has achieved a peak thermal efficiency of 44.26% in mass production, and the next generation Raytheon hybrid engine with a thermal efficiency of 46% has been in the verification stage. In terms of performance, Raytheon Hybrid 8848 "three-speed variable frequency electric drive" has evolved again. It is the first intelligent electric drive in the world to achieve P1 + P2 dual motor overclocking drive. The combined power of the two-wheel drive reaches 287kW, and a super performance version with a combined power of 488kW will be released in the future.

● Galaxy L7

　　At the press conference, the Galaxy L7, the first model of the Galaxy series, made its debut and started booking at the same time. The new car will be delivered in the second quarter and will be used as a Torch Relay car for the Hangzhou Asian Games. The new car is a plug-in hybrid SUV model, focusing on long cruising range. In terms of appearance, the Galaxy L7 creates a relatively full shape, with a lot of curves in the front part of the car, and the details are also the mainstream style trend of current new energy vehicles. The side lines use a similar slip-back design, but it is not very inclined, so the head space for the rear row is not affected by the shape.

　　In terms of body size, the length, width and height are 4700mmX1905mmX1685mm, and the wheelbase is 2785mm, which is the size of a compact SUV. It is close to the size of BYD Song PLUS and Honda CR-V. For an ordinary family of three, practicality is guaranteed. In addition, the door does not use the hidden door handle that some new energy brands prefer. From the experience of previous winter tests, this traditional door handle will lose some of the overall feeling of the door, but it is convenient to pull, and it can also reduce the possibility of being frozen to death in extreme environments. The rear of the car adopts a through-type tail light, which is also the most mainstream style at present. The simple rear is clearly layered, and the two-color guard at the bottom makes it more visually eye-catching.

　　The interior is designed with a hug style as a whole. The center console is supplemented by multiple large screens, 10.25-inch meter + 13.2-inch center control screen + 16.2-inch passenger screen + 25.6-inch AR HUD. Four display screens provide rich driving information and entertainment information. The pocket block design makes the front center channel more practical, providing more cup holders, storage space and wireless charging positions.

　　For the most important chip of a smart car, the Galaxy L7 has an 8155 chip, which also allows the Galaxy N OS system to be used for faster and smoother control and improved user experience. The boot speed, application response speed and Keyword Spotting speed are all agile. In the field of intelligent driving, the "heaven and earth integrated" version of Galaxy Smart Driving solution based on Geely Satellite will be launched soon. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in 1 day, combined with intelligent network professional test field and actual road test, to meet the L3 global certification standard.

　　Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the vehicle-level certification. Through the integration of Geely satellite communication, navigation, and remote sensing technologies, this technology can achieve accurate positioning and never lose contact. It is expected that in 2025, Geely will complete the network of 72 low-orbit satellites, and Geely Galaxy Smart Drive will achieve global positioning without blind spots. In the future, Geely Galaxy Smart Drive will also take the lead in mass production of leading technologies such as cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing.

　　In terms of comfort, in addition to enough space, the co-pilot provides a leg support function, as well as heating, ventilation, massage, physiotherapy and other configurations. In theater mode, the seat automatically reverses to a comfortable angle of 35 degrees, providing a good viewing posture.

　　In terms of power, the new generation of Raytheon hybrid technology is equipped with a 3 DHT Pro variable frequency electric drive, using the P1 + P2 solution, which can not only assist the drive, but also drive independently. In terms of performance, it also has remarkable performance, accelerating from 0 to 100km/h in 7.5 seconds, and in the case of power loss, the official average fuel consumption level can also reach 5.23L/100km.

● How does Geely Galaxy sell? – New channel + new ecology, online and offline service integration

　　As a new mid-to-high-end new energy series, Geely Galaxy will create a new channel ecosystem. Among them, the new channel will have two models of "direct connection to users" and "agent distribution", which will make orders online, make prices more transparent and direct, and avoid the price chaos that once plagued everyone.

　　On the offline side, Geely Galaxy will provide "experience" and "delivery" services, and will lay direct experience stores in cities such as Beijing, Shanghai, Hangzhou and Shenzhen. It is reported that 350-450 experience stores will be established in 2023, and the number of Geely Galaxy experience stores will reach 650 in the future.

　　In addition, Geely will also introduce new user experience and service standards. For example, at the after-sales services level, Geely Galaxy will set 247 new standards; at the same time, Geely Galaxy will also create a new app to open a new channel for users to communicate online, and you can also find interested communities in the app; it is worth mentioning that half of the space in Geely Galaxy’s offline stores will be set aside to provide users with more experience and create a "user space". This user ecosystem seems to be quite popular in the current new energy market. In addition to changing to online services, services also pay more attention to users’ sense of experience and belonging.

● Geely Galaxy’s Prospect Analysis – Can You Really "Look Up at the Galaxy"?

　　The establishment of a new product series often has a clear purpose. Geely has obviously paved the way for Galaxy, and the geometric brand has returned to Geely, focusing on the entry-level mass market, and has entrusted the mid-to-high-end new energy series to Galaxy. Perhaps, just like Dynasty and Ocean Network to BYD, Galaxy not only represents a new product series, but will also become a label existence in the future.

　　In 2022, Geely’s new energy vehicle sales 328,700, compared to 2021 tripled, better than the average growth rate of the industry, without the Galaxy is still the case, with the arrival of the Galaxy, combined with the new energy penetration rate in 2023 or more than 30%, although the new energy track is crowded, but it has left a relatively open space for the Galaxy to play.

　　Of course, from the perspective of the first model launched by Galaxy, the Galaxy L7 is positioned as a compact SUV, with a long range, equipped with a new generation of Raytheon electric hybrid technology, equipped with 3 DHT Pro variable frequency electric drive, and using the P1 + P2 scheme, it can not only assist in driving, but also drive independently. The acceleration from 0 to 100km/h is 7.5 seconds. In the case of power loss, the official average fuel consumption level can also reach 5.23L/100km.

　　Judging from these data, Galaxy, which is positioned as "mid-to-high-end", is not eager to challenge higher-level fields, but starts with the "unavoidable choice" – the compact SUV market. This level is also the most difficult market segment. BYD Song PLUS New Energy, Haval H6 (PHEV version has been launched), Changan CS75 PLUS (intelligent iDD version will be launched soon) and other powerful products are eyeing. Looking at the sales rankings for nearly half a year, the former ace players under overseas brands have almost been squeezed out of the top five. Are overseas brands panicking? Perhaps the news of Toyota’s bZ4X price reduction not long ago is a very objective answer, which is enough to see that the rules of the game in the domestic market have really changed.

　　Using the game as a comparison, each version update will have a corresponding "version of the child" birth, the former strong hero may be reduced to a sewer character, version abandoned child. As a product of new rules and new versions, we seem to have reason to believe that, combined with the latest trends and user preferences in the current market, coupled with Geely’s understanding of the domestic market over the years, Galaxy will definitely follow the trend and show some strength; as for what height can be reached, it is worth looking forward to.

　　Internally, Geely Galaxy seems to be facing some problems as well. Don’t forget that Geely Group also holds hands such as Lynk & Co, Extreme Krypton, Extreme Star, Volvo, and even Lotus. According to the brand positioning and product price range currently given, Geely Galaxy series products are likely to overlap with these brands in the future. At that time, how to form a differentiated style with them? Presumably this is a big question in the hearts of many friends.

"Site map of Geely’s internal communication meeting"

　　In the previous internal communication meeting, I also discussed this issue with manufacturers, and finally came to the conclusion that there are various consumer groups in the market, and different product types and design concepts can be used to attract different audiences. To give a more practical example, when the Lynk & Co or even the JK brand was just born, it also had some price overlap with the products of the Geely brand, but now, these contradictions about price overlap do not seem to have been transferred to the final choice of users. All in all, products at the same price and positioning can win the favor of users with different needs through different design concepts, configuration performance, etc. Therefore, friends who are worried about Geely Galaxy’s "involution" are completely unnecessary.

Editor’s summary:

　　At the end of the article, I would like to say some digressions. Previously, Geely Galaxy released a poster, which triggered a wave of heated discussions. "Galaxy, the starry sky that everyone looks up to", the breadth and depth of Chinese immediately reminded us of the high-end brand Look Up released by BYD before, and then many Chinese brands such as Look Up, Changan Deep Blue, Haval, Lantu, Changan, Dongfeng, etc. released warm-up posters one after another. This wave of collective fighting has gone beyond the scope of marketing, and even made me feel inexplicably moved.

　　In the past, such a scene may have only appeared on those so-called "tall" overseas brands, the most classic of which was the flirting and falling in love and killing of the BBA troika. Now, Chinese brands have also begun to do the same in the new energy market, and instead of arousing users’ resentment, they are viewed with a peaceful and even slightly proud attitude. This not only shows the confidence of the brand, but also seems to represent the rise of a new power and the germination of a new culture. Perhaps, seeing a beautiful and appropriately warm-up poster, many friends will feel a sense of relief that "their children have finally become talents".

　　Finally, a very interesting quote was posted during the hot discussion of the poster: "Whether it is’looking up at the Milky Way ‘,’ the deep blue ‘,’ the vast universe ‘,’ the Milky Way Yaoguang ‘or’the sea of stars’, the Chinese car brands born under the red flag, everyone has a bright future." (Text/Autohome Du Andy)

The picture comes from NIO’s official website. If there is any infringement, please inform and delete it.

On March 1, NIO announced its financial report for 2022, with a net loss of 14.437 billion yuan in 2022, breaking the trend of gradually narrowing losses in the past two years. The market believes that it seems to return to the dilemma of being in the ICU in 2019. In comparison, Li Auto’s loss of 2.03 billion yuan is almost negligible.

Gross margin cut in half, expenses further increased, cash reserves dropped… The sustainability of NIO began to face widespread doubts, and the reaction of capital markets was more direct. On March 1, the US stock market closed down 5.96%. At $8.83, it reached a new low since the second half of 2020.

Li Bin and NIO are under great pressure.

But at the same time of huge losses, NIO is still up the ante. Recently, NIO announced that it will add 1,000 replacement stations this year to cover more markets in third- and fourth-tier cities. Li Bin believes that in addition to the first-tier market, there is still more market space to expand. The construction of the charging and replacement system is providing support for NIO to sell cars.

In addition, the Financial Union reported that NIO’s new factory settled in Chuzhou, Anhui, and will put into production NIO’s third brand Firefly. Unlike the high-end positioning of the NIO brand, Firefly focuses on low-end models, and the price range may be 100,000 yuan to 200,000 yuan, or even 100,000 yuan.

At this time, if combined with the construction plan of the power station just mentioned, it seems that NIO’s sinking ambition can be found. Around this phenomenon, this paper attempts to answer the following three questions:

1. Why are car companies obsessed with the lower-tier market?

2. NIO, which starts from the mid-to-high-end market, "goes down", the advantages outweigh the disadvantages?

3. Is the lower-tier market a piece of fat for new power car companies?

Competing for the lower-tier market

Dcar and the China Electric Vehicle 100 Association released the "Low-tier market new energy vehicle user consumption behavior insight report", which studies and analyzes the portrait user, car purchase behavior and consumption trend of new energy vehicles in third-tier and lower cities.

The report pointed out that the lower-tier market users in the purchase of vehicles, the choice of new energy vehicles than the proportion of first- and second-tier cities, compared to first- and second-tier city users on the appearance of interior, cutting-edge technology, lower-tier market users are more concerned about parameter configuration and model price, the 150,000 yuan models are more favored.

Lower-tier market share of population

Zhang Yongwei, secretary general of the China Electric Vehicle 100 Association, made it even more clear that the new energy vehicle market will accelerate in 2023, with sales in second- and third-tier cities expected to account for more than 60%.

At the same time, our country is also accelerating the construction of new energy vehicle charging facilities. Cities in the third- and fourth-tier and below are promoting the increase of charging infrastructure building by formulating local subsidies and setting the upper limit of charging service fees. According to the latest data released by the China Charging Alliance, as of October 2022, the cumulative number of charging infrastructure in the country was 4.708 million units, an increase of 109% year-on-year.

From the current market development situation, the third- and fourth-tier markets are likely to be the next incremental space for new energy vehicles, and demand is being released.

Therefore, not only NIO, but also other new car players are eyeing the lower-tier market.

As early as three years ago, Tesla publicly announced the central city settlement plan, covering a total of 45 cities in the four major regions of China, including Yancheng, Jiangsu, Linyi, Shandong, Nanning, Guangxi, Ganzhou, Jiangxi and other low-tier cities – which was also interpreted by the outside world as Tesla’s sinking plan.

In March last year, Tesla published an article on its official account, "Tesla Village in the Mountains," describing how Cai Ge, who grew up in Panzhiga Village in Yunnan Province, inspired the villagers to replace their oil carts with Teslas.

In addition to further increasing the exposure of the original product, Tesla plans to launch a new model that is more accessible to the people, and is equipped with a more powerful, safe and cheap new battery.

The best implementation of the lower-tier market is BYD.

Data show that from 2021 to 2022, BYD’s sales of several hot-selling models in third-tier and lower-tier cities increased from 30% to nearly 40%. As of September 2022, BYD’s store ratio in third-tier and lower-tier cities was about 50%, with nearly 800 stores. BYD is reaping the growth dividends of the new energy vehicle market with its cost-effectiveness and car cost advantages.

In addition, Li Xiang, chairperson of Li Auto, said that another focus of Li Auto in 2023 is to expand the network layout of third- and fourth-tier cities. It is expected to add 50 urban layouts and 150 stores, basically completing the coverage of third- and above-tier cities.

Xiaopeng is also offering cost-effective products to the wider market. Xiaopeng P5 has the "world’s first mass-produced lidar smart car" label, and the subsidized price is 157,900-223,900 yuan. Xiaopeng’s experience center has also begun to expand to cities such as Liuzhou, Luoyang, Weifang, etc.

Second, with Tesla’s heart, lean towards BYD

However, it is a bit regrettable that the players seem to be actively planning, with the exception of BYD, most of them have achieved little.

After analyzing the sales channels of new car manufacturers such as Tesla and Wei Xiaoli, some research institutions found that their stores are still concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as in economically developed regions such as the Yangtze River Delta and the Pearl River Delta. Sales contributions also continue to come from these central cities.

But one thing is very interesting, today’s new car forces seem to be experiencing a "siege". Nezha and zero runners, who were originally developing steadily in the 100,000-200,000 yuan market, are focusing on the mid-to-high-end market to "gold-plated" the brand; while Wei Xiaoli, who is "looked up", hopes to use the lower-tier market to harvest more users.

From high-end to low-end, there are advantages and disadvantages. How should car companies choose? Huawei Smart Car Solutions BU CEO Yu Chengdong once said bluntly in an interview that he will not make a car within 200,000 yuan. But Che Bai think tank believes that small and beautiful cannot withstand big waves. For high-end car companies, it should impact the low-end market.

First, the high-end market is no longer attractive.

In the era when there were not so many new forces, Wei Xiaoli directly started building cars from the mid-to-high-end market, and after a period of relatively high-profile days, such as the Xiaopeng P7, NIO ES8, and Ideal ONE models, they all achieved very good results.

But Cui Dongshu, secretary-general of the Passenger Federation, said that in the current domestic new energy vehicle market, the sales of models under 200,000 yuan account for more than 50%, and it is expected that the market share of models under 200,000 yuan will be more than 70% in the future. This means that the high-end market where "Wei Xiaoli" is located is more than 200,000 yuan, which is not the fastest growing range.

Take NIO alone, Li Bin once proudly said that the average price of NIO exceeded 400,000 yuan. From another perspective, 400,000 yuan has also become a gap between NIO and the vast majority of users. If NIO wants to further increase its market share, it must enrich its product system, and sinking is an inevitable choice.

Secondly, the delivery volume is an important indicator of capital to see new power.

The logic is that the automobile industry has a strong economy of scale. In their book The Automobile Industry, the British economists Maxi and Silberstone argued that only mass production of cars can make prices more acceptable to consumers, and then consumers can promote product delivery, and a positive flywheel will run. And capital is also a big fan of this theory, so delivery is their primary consideration.

However, under the premise that high-end tram sales cannot increase rapidly, NIO’s delivery volume is worrying, and it has been forced to relinquish its top position in delivery volume since 2021.

NIO’s top priority now is to find new growth poles.

At this time, the launch of Alpine and Firefly sub-brands corresponding to the low-end market may be the key breakthrough for NIO to reverse the situation. If it enters too late, the market price may be divided by BYD, Tesla and other car companies, and it will be difficult for NIO to get a share.

The advantage of the high-end market lies in profit margins, while the advantage of the mid-to-low-end market is that it can move volume and provide higher risk resistance in times of economic crisis. Therefore, even with Tesla’s heart in mind, NIO has to rely on BYD.

Fortunately, NIO has obvious advantages in attacking the lower-tier market. For companies based in the low-end market, it is extremely difficult to move to the high-end market. In turn, high-end car companies sink into the low-end market, but it is much simpler. Price reduction and reduction are common solutions.

In addition, NIO has an advantage over other car companies, which is the power station. In Xingfu Town, Boxing County, Binzhou City, Shandong Province, NIO has 500 car owners, and the town’s household registration population is only 50,000. The reason why so many people are willing to buy NIO is because of the local construction of the power station.

When NIO’s charging stations are ubiquitous, it is difficult for other brand car companies to replicate them.

III. It is difficult to steal business from someone else’s mountain

The advantage is not small, but the problem of NIO entering the low-end market cannot be ignored. One of the keys is how much money NIO still has. When NIO went public in Hong Kong in early 2022, it revealed that the cash reserve was about 60 billion yuan, but NIO’s net loss in 2021 exceeded 10 billion yuan, and the net loss in 2022 exceeded 14.40 billion.

In addition to the loss mentioned at the beginning of the article, as well as spending huge sums of money to build and replace power stations, NIO will continue to build up the ante self-made battery, successively established (Shanghai Jiading) laboratory, set up research and development, manufacturing, sales (Anhui) company, 400 million yuan to invest in Xinganda, 12 million Australian dollars to subscribe to 12.6% of the shares of the Australian Mining Company (GR). Some time ago, Jianghuai Automobile acquired some assets of NIO at a price of 1.704 billion yuan, and many media believed that Jianghuai was assisting NIO.

Secondly, downward derivative models are not technically difficult for NIO, butBuilding a low-cost model is not easyAnd with the decline in raw material prices, the electric vehicle market is very likely to usher in a new round of price cuts to further compress NIO’s gross margin. At Tesla’s just-concluded investor day, Musk said that its models can further reduce costs by 50%. This undoubtedly poses a huge challenge to local new car makers such as Wei Xiaoli.

Moreover, Che Bai think tank checked the data of new energy vehicles to the countryside activities and found that traditional car companies are the well-deserved main force – BYD, Great Wall, SAIC, Jianghuai, Dongfeng, Chery and other traditional old car companies, vehicles are mostly small and mini cars priced below 100,000 yuan and with a cruising range of less than 300 kilometers.

In 2022, only a few new car brands such as Zero Run and Hezhong participated in the new energy vehicle to the countryside activity, and all "Wei Xiaoli" were absent. Why did this happen?

Different from traditional fuel vehicles, new energy vehicles put forward higher requirements for the after-sales services of automobile companies and the construction of local charging pile supporting facilities. Traditional car companies have more scale advantages in production and more perfect channel construction in the lower-tier market.

It is undeniable that the lower-tier market is the next traffic depression, but for most current car players, it is also a place full of thorns. Is the traditional car company relying on favorable terrain to continue to advance, or is the new force swooping into the battle? It is still unknown, but it is not up to NIO to choose.

Looking back at the price of Tesla Model X at that time, which was nearly one million yuan, it firmly stood in the position of a high-end brand, but since 2010, Tesla has been in a state of loss, and even reached the brink of life and death. It was not until 2016 that Tesla turned to the public to make a profit. Therefore, we might as well give domestic new cars some more time.

[Full text reference]

[1] "Insight Report on Consumption Behavior of New Energy Vehicle Users in the Lower-tier Market", China Electric Vehicle Hundred People’s Association & Dcar

[2] "BYD’s" price increase ", how long can it" sell the crown "?", inside and outside the table, Insight Data Research Institute

[3] "New energy vehicles enter the fourth year in the countryside, and the market needs more efforts to sink", China Consumer News

[4] "Tesla Village in the Mountains", Tesla Tesla