Spanish priest falls in love with a beautiful girl in Paiwan, leaving a sad story (Figure)

  


  Pan Mingfu (right) and his biological father Father Su Shilang (left) both have the handsome appearance of European men with straight noses and heavy eyebrows.


  


    Lai Guihua, the mother who fell in love with the priest, was a beautiful woman in the tribe at that time, with a delicate face and a slender figure and a height of about 160 centimeters.


    BEIJING, March 19 (Xinhua)-Pan Mingfu, the curly and tall principal of Wutan Primary School in Taiwu Township, Pingtung County, Taiwan, decided to unlock the heart lock for half a century. He said: "I am the crystallization of love between the Spanish priest Su Shilang who came to Taiwan to preach and Lai Guihua, a girl from Paiwan."


    According to Taiwan Province’s United Daily News, The Thorn Birds, one of the top ten best-selling novels in the United States in the 1980s, described the story that Father Ralph fell in love with a woman Maggie and gave birth, and it was made into a movie. Pan Mingfu, 53, said that the plot of his life is more tortuous than that of The Thorn Birds.


    Church priests can’t get married. In the remote mountainous area of Pingtung, the love story between Su Shilang and Lai Guihua not only touched church taboos, but also made it difficult to accommodate closed ethnic tribes.


    "The times have become more open, and my life topic has to be lifted." Pan Mingfu told his life story yesterday. He opened his notebook and said that his biological father Su Shilang was a Catholic Dominican priest. He was only thirty-four years old when he was sent to Jiaping Village in Taiwu Township in 1953. According to records, Su Shilang was the first priest in Taiwan Province Mountain area.


    The older local people still remember this priest: Su Shilang can speak fluent Minnan and Paiwan dialect. After a year of missionary work, she fell in love with Lai Guihua, a female missionary, and gave birth to Pan Mingfu privately in 1955, when Lai Guihua was only seventeen.


    This love story violated the church precepts and shocked the Paiwan tribe. Zhang Xiuzhen, the eldest daughter of the big boss Liu Bihuang, recalled that at that time, through her grandmother Liu Chunmei, she secretly resolved the local dissatisfaction with the authority of the big boss and arranged for Lai Guihua to marry Pan Keji, the then leader.


    Lai Guihua married Pan Mingfu, who was about two or three years old, and suppressed this relationship until she died. Their stories still secretly spread mysterious and beautiful colors; It’s just that the people don’t want to touch the sad past of the parties and avoid talking about it.


    Su Shilang later left Taiwu Township and went to Majia, Laiyi and other mountainous areas to preach. Until Pan Mingfu was eleven years old, Su Shilang could not resist the pressure of tribes and churches, and left Taiwan and returned to Spain. Later, he was sent to Argentina again. In 1985, he died in a foreign land, and Taiwan Province, the father and son, never met again.


    Su Shilang once wrote a letter to Pan Mingfu from Argentina, writing in Latin, and he asked the staff to assist in translation. "Although I don’t know much about it, I believe that many feelings between father and son should be hidden between sentences." His mother and adoptive father died one after another more than ten years ago, and the mystery of his life has been hidden to this day.

Editor: Wang Yuxi

Weather forecast | It’s a little hot "huo"! The highest temperature in the downtown area in the next three days is 19 C.

During the day on the 10th, all parts of Chongqing were cloudy to cloudy, and some areas were foggy in the morning, with a temperature of 0 ~ 15 C..
According to the forecast of Chongqing Meteorological Observatory, most parts of Chongqing will be cloudy to cloudy in the next three days, and it will be foggy in the morning. It is estimated that on the 11th, the air quality in the central city is good-slightly polluted, and the primary pollutant is PM2.5.
Weather forecast for the next three days
From the night of the 10th to the day of the 11th, most areas turned cloudy, with fog in the morning and sporadic light rain in the southeast, with the temperature of 0 ~ 18 C; The downtown area turns cloudy with a temperature of 10 ~ 16 C.
From the night of the 11th to the day of the 12th, it is cloudy to cloudy, with local fog in the morning, and the temperature is 1 ~ 19 C; The central city turned cloudy to cloudy with a temperature of 11 ~ 16 C.
From the night of the 12th to the day of the 13th, it turned cloudy and foggy in the morning, and the temperature was 2 ~ 20 C; The downtown area turns cloudy and cloudy, and the temperature is 11 ~ 19 C.
Upstream journalist He Yan
Reporting/feedback

The Palestinian-Israeli conflict has caused nearly a thousand deaths, and Israel calls the current situation a "war situation."

On October 8, local time, in Gaza City, after the Israeli air raid, smoke billowed. This article is a picture of vision china.

A number of Israeli media, such as Israel Public Broadcasting Corporation, reported on the 8th that a new round of conflict between Palestine and Israel has killed more than 600 Israelis. The health department of the Gaza Strip in Palestine issued a statement on the same day saying that 370 people were killed and 2,200 injured when Israeli troops attacked the Gaza Strip.

On October 8, local time, people stood outside a mosque destroyed by Israeli air strikes in Khan Younis, Gaza Strip, Palestine.

Statistics released by the Israeli medical department that afternoon showed that the conflict had injured more than 2,000 Israelis. According to the Jerusalem Post, more than 100 Israeli soldiers and civilians were taken into the Gaza Strip.

On October 8, local time, Gaza City, the second day of the continuous conflict between Israel and the Palestinian militant group Hamas, was devastated by Israeli air strikes.

Daniel Heggli, chief spokesman of the Israel Defense Forces, said on the same day that the Israeli army is recruiting hundreds of thousands of reservists to "prepare for the final ground counterattack in the Gaza Strip", which is the largest recruitment activity in Israel in the past decades.

On October 8, local time, Merkava tanks rolled on the road near the Lebanese border in Kiliatshmna, Israel.

The Information Office of the Israeli Government issued a statement on the afternoon of the 8th, saying that the security cabinet confirmed the current situation as a "war situation" on the evening of the 7th, and took major military measures according to Article 40 of the Basic Law of Israel, that is, Israel was forced to wage war due to rocket attacks from Gaza, and the war started at 6 am local time on the 7th.

On October 8, local time, Israeli troops assembled at a secret location on the border of the Gaza Strip.

A new round of military conflict broke out between Israel and Palestine on the 7th, and the Palestinian Islamic Resistance Movement (Hamas) launched a military operation against Israel during the Jewish holiday that day. The Israeli army launched several rounds of air strikes in the Gaza Strip.

(Source: Wang Zhuolun, Liu Weijian/Xinhua News Agency)

For more exciting information, please download the "Jimu News" client in the application market. Please don’t reprint it without authorization. Welcome to provide news clues and pay them as soon as they are adopted.

Reporting/feedback

The 8 most popular tourist destinations make your holiday more unforgettable.

Here are 10 most popular tourist destinations to make your holiday more memorable:

1. Paris, France: Romantic Paris is famous for its art, culture and romantic atmosphere. The Eiffel Tower, Louvre and Seine attract countless tourists.

2. Rome, Italy: The ancient Roman city is full of historical sites, such as the Colosseum, Vatican City and Fighter Square, which attracts history lovers and cultural tourists.

3. Tokyo, Japan: As a city full of modernization and traditional culture, Tokyo has unique charm, such as Asakusa Temple, Ginza shopping area and Akihabara.

4. Hawaii, USA: Hawaii’s beautiful beaches, tropical climate and rich natural landscape attract countless tourists to spend their holidays.

5. Bali, Indonesia: Bali is famous for its beautiful beaches, religious temples and rich cultural traditions. It is a holiday resort.

6. Cape Town, South Africa: Located at the intersection of the Atlantic Ocean and the Indian Ocean, Cape Town is famous for its magnificent natural landscape and diverse culture.

7. Sydney, Australia: Landmarks such as Sydney Harbour, Sydney Opera House and Sydney Harbour Bridge attract tourists, and Sydney’s beaches and food are also its charm.

8. Masai Mara National Park in Kenya: As a famous wildlife reserve in Africa, Masai Mara National Park is an excellent place to watch wild animals.

These tourist destinations have unique charm and attraction, which can make your holiday more unforgettable.

The difference between "reading at night" exercise and not exercising is a whole life.

one

There is a question on the Internet:What are the benefits of sticking to exercise?Praise replied:Sleep well and seldom suffer from insomnia;In a good mood, feel great;Quick body and quick response;More importantly, when the whole company catches a cold, I don’t catch a cold …


In this life, the most important thing is to have a good body, a good mood and a good attitude.And these, sports can just give you.Exercise and no exercise, life is really different.

Seeing an old man on the news,Spend a lot of time exercising after retirement. In winter in the northeast, it can reach MINUS 20 degrees Celsius, and he never stops exercising.Persistence in one day and two days will bring little change;And more than 20 years of persistence, let him practice a strong figure, but also let his body be healthier than his peers..
The most intuitive change that exercise can bring to a person is getting healthier and healthier.Long-term lack of exercise, the function of tissues and organs decline, and various diseases are easy to follow. A person’s decadent life consumes not only his own time, but also his health.
It is said that a person’s body hides his life direction.People who can manage their physical condition and plan their lives can often manage their lives better. The world is secretly rewarding those who love sports.
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In the adjustment of emotions, the role of exercise is beyond many people’s imagination.
A neuroscientist once told a personal experience.As a scientist, she spends a lot of time in the laboratory every day. The pressure of work made her ignore her physical demands. Over time, her weight soared and she was unhappy. Once she walked out of the laboratory, she even began to doubt herself and felt that she had accomplished nothing.
In order to change this situation as soon as possible, she began to participate in various sports courses in the gym.She tried free fighting, dancing, yoga and so on. I felt very hard at first, but after every exercise, her mood will get better and her body will be very comfortable.After a year of persistent exercise, her weight tends to be normal.She was also surprised to find that her memory and concentration were better than before when doing scientific research.
It is said that it is difficult to control emotions, and exercise gives us a way to release bad emotions.Imagine, let the sweat take away the gloomy mood, will the whole person’s state be more positive?
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Exercise, alsoIt will enhance our confidence in facing the life around us and enable us to face difficulties with a more positive and optimistic attitude.
I have such a friend around me,When we met last year, he was depressed, complaining that life was boring and there was endless work at hand. Because of his bad mentality, it is a great pressure to put small things on him. He often can’t sleep well all night, and his spirit is low.
Seeing him again this year, he seems to be a different person, a lot more sunny than before.It was only after asking that he learned that during this more than a year, he followed the advice of people around him and began to exercise.Whenever he has time, he will go for a few laps in the park.At first, he was panting after running a few hundred meters, but with the increase of running times, he gradually realized the "pleasure of running" from the need to force himself to concentrate on sports. He said that when you devote yourself to sports, your worries are forgotten, and your whole state is getting better and better.
I have heard the saying that exercise can keep a person young. I think so. What kind of mentality a person treats life with, what kind of state life will give him back.It is said that exercise and non-exercise lead different lives.Every minute you invest in sports will affect your state and mentality, and will affect your quality of life and happiness index.
So, while the sun is shining, let’s move!Life never starts too late,Even the smallest change, multiplied by 365 days, will become the strength that others can’t envy.

Source:Reading at ten o’clock (ID: duhaoshu) | Author: Zhou Meihao | Anchor: Zhao Wenlong

Submission email: rmrbydtg@163.com

Academician Zhong Nanshan suggested: Keep exercising, you will be younger than your peers, and there are two things to do.

Everyone is familiar with Zhong Nanshan. This is an 85-year-old academician of China Academy of Engineering who fought in the front line of fighting against the epidemic twice. Although we didn’t see him personally, we can see through the lens that he is 85 years old, with a tall and straight figure and strong posture, which is not inferior to the young people next to him. Why?

In April this year, when Zhong Nanshan was giving online lectures to students in Nankai, Tianjin, there was a remark that surprised all the students, that is, now some of his students are lying in bed, and some have already used crutches, and the reason why he is still in good health is that he has never stopped exercising. At the time of teachingZhong Nanshan has always said that exercise plays a very important role in his health.

One: we must persist in sports.

When Zhong Nanshan was young, his physical quality could reach the level of a professional athlete. He believed that exercise should be an indispensable part of every day like sleeping. According to the Guangzhou Daily, Zhong Nanshan was compared when he was a child.Like competitive sports, for exampleBasketball or runningWait, he once created several sports records in school that no one has ever broken. For example, at a National Games a few decades ago, he once broke the national record of 400-meter hurdles.

It is because Zhong Nanshan, no matter how busy his life is, willTake time out to exercise at least 3 to 4 times a week.every timeThe time is about forty or fifty minutes.He said that a person who has been exercising for 30 to 40 years old may not see any effect for the time being, but when you reach middle age, that is, after 50 years old, you will try again, and the effect will be there. You will look younger than your peers, and if you wait until you are 70 to 80 years old, the effect will be even more obvious.

How to exercise?

He doesn’t have any special exercise mode, just simple and ordinary exercise, such asRun on the treadmill, support on the bar and do sit-ups.Exercise from the inside out, and take the whole family out when you have time.Swim. Nowadays, young people should exercise more, so they can give it a try.Basketball, badminton or running fast,Old people are a little relieved,Taiji, brisk walking or swimming.Everything is ok. It can be seen that Academician Zhong Nanshan did not pursue high-intensity sports.Just what suits you, especially the elderly.

Two: Have a good attitude.

Zhong Nanshan said that whether a person is really healthy,It depends not only on the body but also on the mind.. That is to say, bad emotions are harmful to people’s health. Scientists have found that each of us has about 3,000 cancer cells every day. Don’t panic. The immune system in our body will repair or eliminate cancer cells. Of course, their work cannot be separated from a good mood. If a person often has a dark cloud on his head,Have a bad mood.Then it will affect the work of the body’s immune system, and the ability of good cells in the body to restrict cancer cells will be restricted. Over time, there are more and more cancer cells in the body, and then, plus cancer cells are more cunning, they will be in the early stage.Lurking in the human body.If you don’t do the corresponding physical examination, it will be difficult to find out, so that’s why many people find that cancer is basically advanced, and then there is no cure, because it has beenMiss the best timeYes.

How to have a good attitude?

Zhong Nanshan said that the most important thing is to have a good attitude.Have a good pursuit.Many things can beLaugh it off, don’t worry about it.

If a person has no pursuit, he will pay attention to any irrelevant trivial things around him, and then any small things will affect your mood, causing your heart to become impetuous and anxious, especially the young people now, and the middle-aged and elderly people who have worked and retired and have nothing to do. If you have a goal, you will work hard to achieve it.The mentality is naturally good.

Three: Don’t eat too much.

Three years ago, at a food festival in Guangzhou, Zhong Nanshan generously exposed his breakfast recipe, the breakfast of Academician Zhong Nanshan.Not only many but also rich.. He believes that breakfast must be eaten and eaten seriously. There are staple foods, two kinds of protein and one or two kinds of fresh fruits and vegetables. Yes.Enhance satiety, but also conducive to digestion.achieveGood breakfast, full lunch and little dinner.The principle of eating, breakfast is mainly based onFruits and vegetables and dairy products and beans.Mainly, mainly at noonFish, poultry and beansGive priority to, dinner is.Whole grains.

Not only Zhong Nanshan, but also Ge Junbo, an academician of China Academy of Sciences, said that eating breakfast well is good for the heart and can prevent cardiovascular and cerebrovascular diseases. If you don’t eat breakfast, it will lead to overweight, hyperlipidemia and other diseases.

To sum up, Zhong Nanshan, like us, is a mortal body. Why can people be the same as young people at the age of 85? Just look at these three things.Exercise more, have a good attitude and don’t eat too much.Don’t hurry up and do it?

References:

1. "85-year-old Academician Zhong Nanshan advises you to keep exercising: my classmates are either on crutches or lying in bed now"-Beiqing.com 2022-04-11.

2. The 84-year-old young people in Zhong Nanshan who are in poor health benefit from decades of daily exercise-Guangming. com 2020-08-09.

3. Zhong Nanshan: That’s the Way to Eat Breakfast-Guangming. com 2021-07-16.

Most doctors won’t tell you some "cold knowledge" about female physiology, so you should pay attention to it yourself.

Nowadays, most women really know very little about their own physiological knowledge, and most women also take an evasive and obscure attitude towards some topics of women’s physiological knowledge, and are unwilling to say or mention them. In fact, this is not correct. For their own physiological knowledge, it is the best way to deal with them correctly and actively.

You should know these cold knowledge about female physiology, even if the doctor doesn’t say it.

The first cold knowledge is that, for women, not everyone’s menstrual cycle is 30 days. In fact, women’s menstrual cycle is normal within 21~35 days. Many women will think that their menstrual cycle is not 30 days, so they have irregular menstruation. This idea is actually wrong. Whether women have irregular menstruation requires asking a professional doctor, and then making a comprehensive diagnosis according to their medical history, other physical examinations and even their hormone levels. Therefore, for every woman, never dare to feel that her menstrual cycle is not thirty days, and she is the abnormal one.

The second cold knowledge is actually that for women, their private parts should never be washed casually with some lotion, and it is unnecessary to wash private parts, because women’s vagina has the function of self-cleaning, and the vulva can be washed properly, but the vulva should never be washed. Excessive cleaning will cause more bacteria in the vagina, leading to vaginal dysfunction and counterproductive effects. And even if you use some professional cleaning agents, you can’t use them indiscriminately. You must ask a professional before you can use them properly.

The third cold knowledge about women’s physiology is that for women, urinary tract infection must be treated as early as possible, otherwise it will easily endanger the uterus! For many years, women may think that diseases such as urinary tract infection are definitely easier for men. In fact, compared with men, women are more likely to suffer from urinary tract infection. Because women’s urinary tract is shorter than men’s urinary tract, it is easier to get caught, and the way to avoid it is to keep the vulva clean, of course, to clean it in moderation, not to hold back urine, and to drink more water in daily life, and to do a good job of cleaning before and after sex.

The fourth cold knowledge about women’s physiology is that every woman needs to start cervical screening at the age of 21. Why? According to experts’ research, the age of 21 is the age when women have sexual intercourse for the first time. When screening begins at this period, you can find the problem early, or you can find the problem early and treat it early. Another reason is that in the past screening data, it is very rare for women to get cervical cancer before the age of 21, so to sum up, doctors’ research shows that it is the most appropriate time for women to start cervical screening at the age of 21.

The fifth cold knowledge about women’s physiology is aimed at the disease of pelvic effusion that women are prone to, and it is best not to treat it indiscriminately. Because about pelvic effusion, it is divided into two types, one is physiological and the other is pathological. If it is physiological pelvic effusion, it will gradually disappear after ovulation or early pregnancy, but if it is pathological, it will not be easily eliminated by some drugs at this time, so it is necessary to go to a special doctor for diagnosis and consultation. Therefore, for this disease, every woman should have a snack, and never treat and take medicine by herself.

About these physiological cold knowledge, women must know fairly well, after all, their health is the most important thing for themselves! # Breeze Plan #

What exactly is fashion?

As a fashion editor for several years, I have always been an outsider.

What exactly is fashion? I’ve been thinking about this problem recently.

Fashion is synonymous with the trend, fashion is the lifestyle of the nobility, fashion is unconventional, fashion is inclusive.

The definition of fashion can be varied and can be basically divided into the following categories:

【1】

It looks very fashionable

Recently, I have nothing to do, and I have revisited Yuezi Kono, a proofreading girl. If the Druna Hotel is a classic dressing show of IU, Yuezi Kono, a proofreading girl, is undoubtedly a 10-yuan fashion show, and it is almost impossible to count how many sets have been changed, but each set looks very fashionable.

This kind of fashion mainly focuses on the visual sense, and the clothing and makeup have been matched and taken care of, which is the most direct fashion expression.

【2】

The background is very fashionable

There is one kind of people, no matter what they wear, who can always be the focus of the photographer’s lens, such as this one:

Oh, no, I put the wrong picture (can the photographer let people have a good vacation)

The following is the correct way to open it.

Although I’m sorry to say this, Ms. Gigi is comparable to the top of the entertainment circle, but she has no good works and acting skills.

As the top traffic in the fashion circle, regardless of whether it is fashionable or not, fire is right.

【3】

Personalized fashion

This kind of fashion is somewhat incomprehensible, such as this:

Like this:

Or like this:

In short, just be casual. Regardless of the hustle and bustle of Yangguan Road, he insisted on a wooden bridge to go to black.

【4】

Subdivision fashion

Do you think what is mentioned above is fashion? All wet. There are also subdivisions under fashion, such as fashion, yes, the street fashion, and fashion shoes, skateboarding and joint names are its key words. For example, Uniqlo, which was robbed some time ago, jointly signed T.

Beauty fashion: see the beautiful mouth red number, the kind that uses liquid foundation to plant grass crazily.

There are too many sub-categories related to fashion, and every single item, jewelry, can derive a fashion.

Take the position of fashion editor as an example, there are paper editors, grass editors, clothing editors, beauty editors and other miscellaneous sub-categories, which overlap but are not inclusive.

Knock on the small blackboard:

With all this nonsense, what is fashion?

The answer to this question is open.

Personally, simplicity, elegance, neatness and plain face are my favorite fashion styles, but in fact, it doesn’t conform to the popular fashion aesthetics at all without makeup, at best, it is comfortable.

But when the word fashion is disassembled, it is not a monk at that time.

The former aristocratic fashion has evolved into popular fashion, andIt is really fashionable to find a way to express yourself correctly.

Note: The pictures are from Douban and Weibo. See the watermark for details.

——The end——

"double 11" Perspective

China Business Daily (Reporter Ma Jia)This year’s "double 11", beauty rivers and lakes "killing" extremely fierce. According to the list data of pre-sale and final payment volume, L ‘Oré al, Estee Lauder and Lancome, the big brands in Europe and America, take the lead; Domestic products such as Polaiya, Winona, Quadi, Nature Hall, etc. rank among the list and become "dark horses"; The Korean makeup brand "disappeared" across the board and was squeezed out of the list.

Some insiders told China Business Daily that at present, European and American brands and domestic brands are "positive", and "double 11" may make domestic and foreign brands fall into the anxiety of "price war".

Domestic beauty cosmetics and the "positive rigidity" of big brands in Europe and America

In this beauty promotion war, domestic brands compete head-on with big brands in Europe and America.

After the first wave of pre-sale data of "double 11" was released this year, domestic beauty products showed the momentum of becoming a "dark horse", and more and more domestic beauty brands made the list. According to the pre-sale data released by Tmall on October 31, Hua Xizi, Caitang, Blankme and Mao Geping are among the top 20 cosmetics sales; In the beauty and skin care category, Polaiya, Winona, Quadi and Nature Hall are all on the list.

The relevant person in charge of Winona told reporters that this year’s situation exceeded expectations, and a number of large single products sold explosively. The sales of special care essence just newly listed in September also rushed to 600,000 pieces during the pre-sale period.

Although the performance of domestic beauty products is more "competitive" this year, judging from the pre-sale and final transaction, the top brands in Europe and America are still the top brands. On the Tmall platform, in addition to the above-mentioned eight domestic brands, the top 20 brands in the sales list of cosmetics, beauty and skin care are European and American brands, and L ‘Oreal, Estee Lauder and Lancome lead the major beauty categories; On platforms such as JD.COM and Tik Tok, L ‘Oreal, Shiseido and Estee Lauder continue to lead.

The relevant person in charge of Estee Lauder’s sales business said that all brands under the group were fully prepared for the "double 11", which increased the stocking volume and gave greater preferential treatment. Judging from the sales results, the performances of all brands are bright.

It is worth noting that this year, domestic brands and big brands in Europe and America have made great concessions in price. Major international beauty brands not only launched preferential activities such as "buy one get one free" and "give away samples", but many brands even lowered the prices of original products. According to consumer statistics, during the "double 11" this year, the discounts of domestic brands are mostly below 30%, while the discounts of international brands are about 40% to 60%.

Kong Sihan, a beauty marketing practitioner, told reporters that this year’s "double 11", domestic beauty brands began to go to the high-end market, such as efficacy skin care products and high-end essence, which all had higher sales. In the live broadcast room of the head anchor, the discount of big-name beauty products in Europe and America is great, and the price of domestic beauty products is lower, which forms a competitive situation between them. This also shows that domestic beauty brands are qualified to compete with international brands in terms of product efficacy and brand influence, which has never happened before in the domestic market.

Korean makeup status may be replaced by domestic makeup.

Why did Korean makeup disappear from the sales list? "This year’s’ double 11′ is more like a reshuffle of beauty brands at home and abroad." The relevant person in charge of the marketing business of a listed cosmetics company in China admitted that European and American brands have a dominant position in the high-end skin care market, and domestic beauty brands are trying to overtake in sub-sectors such as efficacy skin care track. From the perspective of sales performance, domestic beauty brands may be able to find a position in the high-end skin care market; In the past, the advantage of Korean makeup was in makeup products, and many domestic new brands have done quite well in makeup products, which has had a great impact on Korean makeup brands that focus on parity.

It is noteworthy that in this year’s "double 11", domestic beauty brands that started from online cosmetics products seized new opportunities and gave greater promotion discounts.

The relevant person in charge of Yixian E-commerce told reporters that this year’s "double 11", brands such as Perfect Diary, Wanzi Xinxuan, Little Odin, Pico Bear, DR.WU Darfu, Galenic French Colanli and EVE LOM all participated in the promotion. "In order to meet the needs of more consumers for beauty, the company has increased discounts and enriched its product matrix. For example, the perfect diary has a new series of wild leopard gold and brown cosmetics, and Odin Jr. and Betty Boop jointly launched a limited joint series of’ ‘90′ s spice girl makeup’. In the whole cycle of "double 11", in addition to cooperating with external anchors, the company’s own stores also added "the president came to the self-broadcast room" and "the star talent entered the self-broadcast room", and the frequency and duration of live broadcast increased, realizing 12-24 hours of high-frequency live broadcast interaction. "

"Domestic beauty brands have a lot of innovations in affordable makeup, from packaging, color to product promotion strategies, which have dazzled domestic consumers." Kong Sihan said that the young consumers who loved Korean makeup before turned their attention to domestic cosmetics, and Korean makeup will be transformed into mid-to high-end products in China market. For example, Amore Pacific has continuously launched high-end products such as Snow Show Anti-aging Series, IOPE Essence and Yueshi Fengyin Black Tea Essence.

Online competition will continue.

It is noteworthy that after "double 11", domestic and foreign beauty brands may rely more on online sales channels.

The relevant person in charge of Beiersdorf told reporters: "In addition to the promotion in major channels in the past, the company’s marketing department has also stepped up its efforts to promote social media frequently used by consumers such as Xiaohongshu and Tik Tok. Short video’ planting grass’, information flow and accurate crowd delivery are all constantly creating momentum for store activities. In terms of live broadcast, we have launched different product mechanisms in the live broadcast rooms of different platforms to attract more consumers. "

The person in charge of Huaxi Bio said that this year’s "double 11" Tmall beauty venue, two brands of the company entered the live broadcast room in Li Jiaqi, and at the same time, the traffic of their own live broadcast rooms was comparable to that of the head anchor. The cost of putting the brand into the live broadcast room can be controlled, which will not have much impact on the overall expense rate of the company. With the promotion of brand power, consumers’ active purchase behaviors such as name-calling purchase and window search have also made a stable contribution to the performance.

"Fighting for the head anchor and price reduction promotion are two things that beauty brands must do in double 11." The relevant person in charge of the marketing business of a domestic listed cosmetics company admitted to the reporter that at the promotion nodes such as "double 11" and "June 18th", most beauty brands invested more than one million yuan in marketing expenses. With the rising cost of online channels, the pressure on domestic beauty brands may be even greater.

"The price reduction space of domestic beauty brands is smaller. If beauty brands attract consumers with low prices as a gimmick as soon as they arrive in double 11, then after several similar promotions, domestic beauty brands will have to face the situation that there is no room for price reduction. The competition in the’ price war’ may not even be guaranteed, and it is impossible to continue to grow for a long time. " Kong Sihan said.