Text | Digital Force Field, Author | She Zongming

In the past two years, stepping on fuel vehicles has become a new trend, and the multiple-choice question of "buy a fuel vehicle or buy a new energy vehicle" is linked to the pros and cons of the contempt chain.

Driven by the popular narrative of the "new/old" dichotomy, the rush to give fuel vehicles a suspended death sentence has become the new "political correctness" in the public opinion field.

Two days ago, some people in the circle of friends were referring to the condolence letter written by a certain TMT media to the fuel truck – "I, 137 years old, will be unemployed and laid off"

The latest addition to the "bad guys club" is Internet celebrity economist Ren Zeping.

On May 15, Ren Zeping posted on Weibo, "It is recommended to introduce a five-year ban on the sale of fuel vehicles. South of Hebei, vigorously develop new energy, dual carbon, and expand domestic demand."

Hearing this, traditional car companies may seem to have been acerated by Li Chengru, like needles and feels like thorns in the back and throats.

He also asserted in "Ten New Trends in China’s New Energy": "The Nokia moment is coming" for traditional fuel vehicles.

In March this year, Nvidia CEO Huang Renxun, who proposed "the iPhone moment of AI", should say: Someone imitates my face…

In the context of Musk’s threat that "soon, we will look at fuel vehicles in the same way as steam engines", Ren Zeping’s many forward-looking judgments on the new energy industry are not outrageous.

But is it really reasonable to rush to call for a ban on the sale of fuel vehicles?

As a staunch advocate of new energy, Ren Zeping, who "does not invest in new energy now, it is like not buying a house 20 years ago", suggested that the sale of fuel vehicles should be banned within five years, which is quite normal.

If you feel abnormal, you can review his post that Buffett reduced his holdings of BYD "not guaranteed in the evening".

Of course, he will not be unaware that the possibility of a ban on the sale of fuel vehicles at the national level within five years is minimal – after all, cars are bulk consumer goods. If the sale of fuel vehicles is banned too soon, the chain reaction will inevitably extend to the upstream and downstream industries of automobiles, and the unemployment of automobile industry practitioners.

Besides, can the pain points of insufficient energy infrastructure such as charging piles and gas stations for new energy vehicles be solved within 5 years?

Ren Zeping’s suggestion is more about discourse strategy. Radical claims are often the most intuitive way to make a clear stance, and wall-riding conciliationism is "a taboo for taking sides."

On the Internet, some netizens focused on the words "south of Hebei" that Ren Zeping said: Can’t new energy be developed north of Hebei?

This may be the deviation of attention: the battery performance of new energy vehicles usually decays at low temperatures, and the car experience determines that people in high-latitude regions are more inclined to fuel vehicles.

In other words, it’s not that areas north of Hebei can’t develop new energy, it’s that people in those places "can’t use" new energy vehicles.

The focus of Ren Zeping’s remarks still lies in the proposed time point for the ban on sales.

At first glance, the proposal to ban the sale of fuel vehicles can be regarded as "going with the times", and Ren Zeping’s elimination of fuel vehicles is just a reserved program for the bosses of "Wei Xiaoli".

Before that, the boss of a new energy vehicle company took up the fuel car, and his skills were no less than that of Xiaoguo’s "blurted" actor.

In December 2021, NIO CEO Li Bin said: "I don’t understand at all why anyone still buys a gas car now? How nostalgic it is to buy a gas car! Except for smelling a little gasoline, I can’t think of anything good."

In January 2022, He Xiaopeng, CEO of Xiaopeng: "Most people who have driven smart electric vehicles will not be used to driving fuel vehicles again. The experience of the two is completely different."

At the end of May 2022, Huawei Smart Car CEO Yu Chengdong: The era of pure fuel vehicles will quickly pass, and buying fuel vehicles in this era is just like buying feature phones in the era of smartphones!

The trade-off in sales, and the atmosphere of "new forces competing for show, traditional car companies being beaten up" strengthened their confidence.

In March this year, the price reduction of Dongfeng cars was also interpreted as "not even leaving a drop of soup, don’t blame the human urine pot".

In the case of new energy vehicles occupying the "double carbon" highland, traditional car companies are very passive – they can only shout "follow" at the card table, but cannot come to the card table as their home court.

Speaking of which, the proposal to ban the sale of fuel vehicles was not pioneered by Ren Zeping.

Many countries and regions in Europe, America and other regions have set a timetable for banning the sale of fuel vehicles: as early as 2017, the French government announced that the sale of fuel vehicles would be completely suspended by 2040; in December 2022, the Norwegian government proposed to stop the sale of gasoline or diesel vehicles nationwide by 2025; on February 14 this year, the European Parliament passed a proposal to stop the sale of fuel cars and small trucks in 2023; on April 28, the California Air Resources Board voted to pass the "Advanced Clean Fleet Rules", proposing to ban the sale of diesel large trucks by 2036.

Driven by the consensus on carbon emission reduction and the pressure of foreign energy dependence, these countries and regions have put a ban on the sale of fuel vehicles on the agenda.

Many traditional car companies also responded positively to this: Volkswagen said it would stop production of fuel vehicles by 2030 at the latest; Audi announced that it would stop production of fuel vehicles in regions other than the Chinese market in 2033 and fully enter the electrification era in 2032; Honda plans to stop selling new fuel vehicles in 2040, and Mercedes-Benz’s corporate strategy shifts from electric first to fully electric goal, and fully electric by 2030; Nissan plans to electrify 50% of its models on sale in 2023 and stop selling fuel models after 2025. Including General Motors, Ford, Jaguar, Volvo, etc., they have also clearly banned the sale of fuel vehicles.

In fact, after the European Parliament proposed to stop the sale of fuel vehicles, Volkswagen, Mercedes-Benz, Volvo, Ford and other automakers have publicly expressed their support.

In terms of supporting the new energy industry, China, as the largest market for new energy vehicles, is naturally also full of motivation: whether it is the need for dual carbon practice, or the rise of new car-making forces represented by BYD and Wei Xiaoli, which has given Chinese auto brands a name in the global automobile market structure of Germany and Japan "two worlds", it has anchored one point – to support the development of the new energy industry.

At present, China has not yet clarified the timetable for the withdrawal of fuel vehicles, but in May 2019, an organization released the "Study on the Exit Schedule of Traditional Fuel Vehicles in China" report predicting that the time point for China to ban the sale of fuel vehicles is roughly:

1. Guide the withdrawal of official vehicles from the fuel market in 2025, mainly replacing them with pure electric and hybrid models. 2. From 2025 to 2030, start a mandatory withdrawal mechanism in medium and large cities and functional characteristic areas. 3. Expand the eastern developed regions in 2035, and guide the nationwide withdrawal around 2040. 4. Stop sales in 2050.

The "National VI" standard surpassed the "Euro VI" to rank among the most stringent exhaust emission standards in the world, and Hainan was the first domestic province to clearly ban the sale of fuel vehicles in 2030, which also sent many signals.

Judging from the response of domestic automakers, BYD has taken the lead, and many automakers such as BAIC, Changan, and Haima have also formulated plans to stop selling fuel vehicles in 2025.

It seems that Ren Zeping just wants to speed up the progress of stopping the sale of fuel vehicles.

But even so, it is not a good idea to suggest using industrial policy to "force back" fuel vehicles.

Fuel vehicles can be knocked down, but they should not be banned.

This is not to stand in the perspective of the horse and carriage to block the car, but to call for the visible hand to give way to the spontaneous adjustment of the market as much as possible from the perspective of market competition – those who can survive the fittest do not have to be one size fits all.

In reality, many people will use the issue of carbon emissions to justify the choice of side when "fuel vehicle PK new energy vehicle".

It is good to use carbon reduction to consciously attract consumption choices, but some popular fallacies need to be clarified, such as "new energy vehicles are all zero carbon emissions".

Some people have compared the total efficiency of the two energy consumption routes of fuel vehicles and new energy vehicles: looking at the MPG value of the vehicle emission measurement unit, the average MPG value of fuel vehicles is about 23, the good ones are 30, and the bad ones are 15-17. New energy vehicles are generally around 30, and their carbon emissions mainly come from power generation.

Compared with fuel vehicles, the main advantage of new energy vehicles is not so much carbon emissions, but rather the diversity of available energy.

Needless to say, carbon emissions are a negative externality that fuel vehicles need to actively face and address.

However, when the carbon emission quota/CCER carbon indicator trading rules are relatively perfect, it is obviously a better choice to give fuel vehicles the process improvement space to reduce carbon emissions throughout the life cycle than to directly stop.

It is important to let the carbon emission cost of fuel vehicles be borne by fuel vehicle companies, which is not impossible to achieve through market mechanisms.

From a practical perspective, there is a "fuel vehicle" option in addition to new energy vehicles, which is also good for consumers.

"Traditional car companies win in technology accumulation, and new forces are strong in user experience" is the usual judgment of many people when comparing fuel vehicles with electric vehicles.

Today, the integration and innovation of car companies in technology and experience, software and hardware has been breaking down some stereotypes.

But it should also be noted that in terms of cost performance, performance stability, driving experience, and supporting facilities, both do have their own advantages and disadvantages.

Some people like the cool interiors and smart cars of new energy vehicles, while others like the driving texture and pouring process of fuel vehicles.

Some people are troubled by the short battery life of new energy vehicles, the difficulty of finding charging piles, and the long replenishment time. Some people feel that fuel vehicles do not understand young people.

In this situation, it is obviously better to give consumers more choices than none.

From the perspective of competition, allowing fuel vehicles to compete with new energy vehicles also has more advantages than disadvantages for new energy vehicle companies.

Some people say, "In fact, fuel vehicles have been raising electric vehicles" – the value-added tax, additional tax on education fees, purchase tax, license tax, road maintenance fee, vehicle and ship tax borne by fuel vehicles are equivalent to subsidies and preferential "buy orders" for new energy vehicles.

If we say that the new energy vehicle support policies based on the promotion of the dual-carbon strategy, energy structure adjustment, infrastructure building and other factors, including green card unlimited travel, no lottery number, no purchase tax, no road maintenance fee, etc., push the competition between fuel vehicles and new energy vehicles to the situation of "asymmetric game", then after the subsidy retreat, new energy vehicle companies must rely on quality, price, experience and other factors to win the same competition with fuel vehicles.

Once there is no policy blessing and you have to rely on your strength to speak, the new car-making forces are bound to be more active and committed in solving issues such as battery life and power replacement.

From the perspective of the replacement cycle, the momentum of new energy vehicles is ferocious, but sales are still many grades behind that of fuel vehicles.

In the case of fair competition, fuel vehicles will not say no. In the short term, new energy vehicles can only partially replace and coexist with fuel vehicles.

To put it bluntly, let the market return to the market. Whether the historical mission of fuel vehicles comes to an end or not, it should be the market that has the final say, not the "standard answer" given by planning instructions.

Even if traditional car companies themselves intend to ban the sale of fuel vehicles, even if the "replacement of old and new" is a major trend, imposing a ban on sales is not a priority.

Ren Zeping himself also said that 2023 is a turning point, and the new energy industry chain will shift from policy-driven to market-driven.

Since it is market-driven, the market structure of the automotive industry should not only accommodate new energy vehicles.

Speaking of which, it is inevitable that some people will make a case for European countries to stop selling fuel vehicles.

Among them, it is necessary to distinguish whether it is "want to ban" under the guidance of administrative will, or "want to ban – research – evaluation – voting – ban" with procedural legitimacy and public opinion.

Interestingly, at the end of March, before the European Union passed an executive order to stop the sale of fuel vehicles by 2035, there was an "episode" – under German requirements, cars with internal combustion engines using carbon neutrality synthetic fuels are expected to continue to be sold after 2035, but the fuel used can no longer be gasoline.

Before that, the German government formed an alliance with the Czech Republic, Italy, Poland, Romania, Hungary, Slovakia and other countries, and said "I am against".

The reason is very simple: people also want to "maintain employment" and "solid advantages".

This shows two points: 1. In some countries, banning fuel vehicles is not something that can be banned if you want to. From the proposal to the final approval, there are many procedural hurdles.

2. The actual trend of public opinion and various interest games often influence the direction of policy, so there will be a situation where "the motion takes 10 steps forward and then retreats 5 steps".

Whether or not to ban the sale of fuel vehicles is ultimately a complex issue that combines carbon reduction, energy security, economic development, and worker employment. It is not a "new energy is the future" that can be reduced.

You can draw a conclusion from the disadvantages of fuel vehicles: it’s time to let fuel vehicles quit. I can also draw a conclusion from the disadvantages of fusing to stop the sale of fuel vehicles: you can’t ban fuel vehicles.

Under the controversy, common sense still needs to be reaffirmed: the life of fuel vehicles cannot be revolutionized, but it depends on market competition, not industrial policy.

Industry observer Wang Xinxi said it very well:

iPhone replace Nokia, not by discontinuing Nokia, but by product and technical advantages.

The picture comes from NIO’s official website. If there is any infringement, please inform and delete it.

On March 1, NIO announced its financial report for 2022, with a net loss of 14.437 billion yuan in 2022, breaking the trend of gradually narrowing losses in the past two years. The market believes that it seems to return to the dilemma of being in the ICU in 2019. In comparison, Li Auto’s loss of 2.03 billion yuan is almost negligible.

Gross margin cut in half, expenses further increased, cash reserves dropped… The sustainability of NIO began to face widespread doubts, and the reaction of capital markets was more direct. On March 1, the US stock market closed down 5.96%. At $8.83, it reached a new low since the second half of 2020.

Li Bin and NIO are under great pressure.

But at the same time of huge losses, NIO is still up the ante. Recently, NIO announced that it will add 1,000 replacement stations this year to cover more markets in third- and fourth-tier cities. Li Bin believes that in addition to the first-tier market, there is still more market space to expand. The construction of the charging and replacement system is providing support for NIO to sell cars.

In addition, the Financial Union reported that NIO’s new factory settled in Chuzhou, Anhui, and will put into production NIO’s third brand Firefly. Unlike the high-end positioning of the NIO brand, Firefly focuses on low-end models, and the price range may be 100,000 yuan to 200,000 yuan, or even 100,000 yuan.

At this time, if combined with the construction plan of the power station just mentioned, it seems that NIO’s sinking ambition can be found. Around this phenomenon, this paper attempts to answer the following three questions:

1. Why are car companies obsessed with the lower-tier market?

2. NIO, which starts from the mid-to-high-end market, "goes down", the advantages outweigh the disadvantages?

3. Is the lower-tier market a piece of fat for new power car companies?

Competing for the lower-tier market

Dcar and the China Electric Vehicle 100 Association released the "Low-tier market new energy vehicle user consumption behavior insight report", which studies and analyzes the portrait user, car purchase behavior and consumption trend of new energy vehicles in third-tier and lower cities.

The report pointed out that the lower-tier market users in the purchase of vehicles, the choice of new energy vehicles than the proportion of first- and second-tier cities, compared to first- and second-tier city users on the appearance of interior, cutting-edge technology, lower-tier market users are more concerned about parameter configuration and model price, the 150,000 yuan models are more favored.

Lower-tier market share of population

Zhang Yongwei, secretary general of the China Electric Vehicle 100 Association, made it even more clear that the new energy vehicle market will accelerate in 2023, with sales in second- and third-tier cities expected to account for more than 60%.

At the same time, our country is also accelerating the construction of new energy vehicle charging facilities. Cities in the third- and fourth-tier and below are promoting the increase of charging infrastructure building by formulating local subsidies and setting the upper limit of charging service fees. According to the latest data released by the China Charging Alliance, as of October 2022, the cumulative number of charging infrastructure in the country was 4.708 million units, an increase of 109% year-on-year.

From the current market development situation, the third- and fourth-tier markets are likely to be the next incremental space for new energy vehicles, and demand is being released.

Therefore, not only NIO, but also other new car players are eyeing the lower-tier market.

As early as three years ago, Tesla publicly announced the central city settlement plan, covering a total of 45 cities in the four major regions of China, including Yancheng, Jiangsu, Linyi, Shandong, Nanning, Guangxi, Ganzhou, Jiangxi and other low-tier cities – which was also interpreted by the outside world as Tesla’s sinking plan.

In March last year, Tesla published an article on its official account, "Tesla Village in the Mountains," describing how Cai Ge, who grew up in Panzhiga Village in Yunnan Province, inspired the villagers to replace their oil carts with Teslas.

In addition to further increasing the exposure of the original product, Tesla plans to launch a new model that is more accessible to the people, and is equipped with a more powerful, safe and cheap new battery.

The best implementation of the lower-tier market is BYD.

Data show that from 2021 to 2022, BYD’s sales of several hot-selling models in third-tier and lower-tier cities increased from 30% to nearly 40%. As of September 2022, BYD’s store ratio in third-tier and lower-tier cities was about 50%, with nearly 800 stores. BYD is reaping the growth dividends of the new energy vehicle market with its cost-effectiveness and car cost advantages.

In addition, Li Xiang, chairperson of Li Auto, said that another focus of Li Auto in 2023 is to expand the network layout of third- and fourth-tier cities. It is expected to add 50 urban layouts and 150 stores, basically completing the coverage of third- and above-tier cities.

Xiaopeng is also offering cost-effective products to the wider market. Xiaopeng P5 has the "world’s first mass-produced lidar smart car" label, and the subsidized price is 157,900-223,900 yuan. Xiaopeng’s experience center has also begun to expand to cities such as Liuzhou, Luoyang, Weifang, etc.

Second, with Tesla’s heart, lean towards BYD

However, it is a bit regrettable that the players seem to be actively planning, with the exception of BYD, most of them have achieved little.

After analyzing the sales channels of new car manufacturers such as Tesla and Wei Xiaoli, some research institutions found that their stores are still concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as in economically developed regions such as the Yangtze River Delta and the Pearl River Delta. Sales contributions also continue to come from these central cities.

But one thing is very interesting, today’s new car forces seem to be experiencing a "siege". Nezha and zero runners, who were originally developing steadily in the 100,000-200,000 yuan market, are focusing on the mid-to-high-end market to "gold-plated" the brand; while Wei Xiaoli, who is "looked up", hopes to use the lower-tier market to harvest more users.

From high-end to low-end, there are advantages and disadvantages. How should car companies choose? Huawei Smart Car Solutions BU CEO Yu Chengdong once said bluntly in an interview that he will not make a car within 200,000 yuan. But Che Bai think tank believes that small and beautiful cannot withstand big waves. For high-end car companies, it should impact the low-end market.

First, the high-end market is no longer attractive.

In the era when there were not so many new forces, Wei Xiaoli directly started building cars from the mid-to-high-end market, and after a period of relatively high-profile days, such as the Xiaopeng P7, NIO ES8, and Ideal ONE models, they all achieved very good results.

But Cui Dongshu, secretary-general of the Passenger Federation, said that in the current domestic new energy vehicle market, the sales of models under 200,000 yuan account for more than 50%, and it is expected that the market share of models under 200,000 yuan will be more than 70% in the future. This means that the high-end market where "Wei Xiaoli" is located is more than 200,000 yuan, which is not the fastest growing range.

Take NIO alone, Li Bin once proudly said that the average price of NIO exceeded 400,000 yuan. From another perspective, 400,000 yuan has also become a gap between NIO and the vast majority of users. If NIO wants to further increase its market share, it must enrich its product system, and sinking is an inevitable choice.

Secondly, the delivery volume is an important indicator of capital to see new power.

The logic is that the automobile industry has a strong economy of scale. In their book The Automobile Industry, the British economists Maxi and Silberstone argued that only mass production of cars can make prices more acceptable to consumers, and then consumers can promote product delivery, and a positive flywheel will run. And capital is also a big fan of this theory, so delivery is their primary consideration.

However, under the premise that high-end tram sales cannot increase rapidly, NIO’s delivery volume is worrying, and it has been forced to relinquish its top position in delivery volume since 2021.

NIO’s top priority now is to find new growth poles.

At this time, the launch of Alpine and Firefly sub-brands corresponding to the low-end market may be the key breakthrough for NIO to reverse the situation. If it enters too late, the market price may be divided by BYD, Tesla and other car companies, and it will be difficult for NIO to get a share.

The advantage of the high-end market lies in profit margins, while the advantage of the mid-to-low-end market is that it can move volume and provide higher risk resistance in times of economic crisis. Therefore, even with Tesla’s heart in mind, NIO has to rely on BYD.

Fortunately, NIO has obvious advantages in attacking the lower-tier market. For companies based in the low-end market, it is extremely difficult to move to the high-end market. In turn, high-end car companies sink into the low-end market, but it is much simpler. Price reduction and reduction are common solutions.

In addition, NIO has an advantage over other car companies, which is the power station. In Xingfu Town, Boxing County, Binzhou City, Shandong Province, NIO has 500 car owners, and the town’s household registration population is only 50,000. The reason why so many people are willing to buy NIO is because of the local construction of the power station.

When NIO’s charging stations are ubiquitous, it is difficult for other brand car companies to replicate them.

III. It is difficult to steal business from someone else’s mountain

The advantage is not small, but the problem of NIO entering the low-end market cannot be ignored. One of the keys is how much money NIO still has. When NIO went public in Hong Kong in early 2022, it revealed that the cash reserve was about 60 billion yuan, but NIO’s net loss in 2021 exceeded 10 billion yuan, and the net loss in 2022 exceeded 14.40 billion.

In addition to the loss mentioned at the beginning of the article, as well as spending huge sums of money to build and replace power stations, NIO will continue to build up the ante self-made battery, successively established (Shanghai Jiading) laboratory, set up research and development, manufacturing, sales (Anhui) company, 400 million yuan to invest in Xinganda, 12 million Australian dollars to subscribe to 12.6% of the shares of the Australian Mining Company (GR). Some time ago, Jianghuai Automobile acquired some assets of NIO at a price of 1.704 billion yuan, and many media believed that Jianghuai was assisting NIO.

Secondly, downward derivative models are not technically difficult for NIO, butBuilding a low-cost model is not easyAnd with the decline in raw material prices, the electric vehicle market is very likely to usher in a new round of price cuts to further compress NIO’s gross margin. At Tesla’s just-concluded investor day, Musk said that its models can further reduce costs by 50%. This undoubtedly poses a huge challenge to local new car makers such as Wei Xiaoli.

Moreover, Che Bai think tank checked the data of new energy vehicles to the countryside activities and found that traditional car companies are the well-deserved main force – BYD, Great Wall, SAIC, Jianghuai, Dongfeng, Chery and other traditional old car companies, vehicles are mostly small and mini cars priced below 100,000 yuan and with a cruising range of less than 300 kilometers.

In 2022, only a few new car brands such as Zero Run and Hezhong participated in the new energy vehicle to the countryside activity, and all "Wei Xiaoli" were absent. Why did this happen?

Different from traditional fuel vehicles, new energy vehicles put forward higher requirements for the after-sales services of automobile companies and the construction of local charging pile supporting facilities. Traditional car companies have more scale advantages in production and more perfect channel construction in the lower-tier market.

It is undeniable that the lower-tier market is the next traffic depression, but for most current car players, it is also a place full of thorns. Is the traditional car company relying on favorable terrain to continue to advance, or is the new force swooping into the battle? It is still unknown, but it is not up to NIO to choose.

Looking back at the price of Tesla Model X at that time, which was nearly one million yuan, it firmly stood in the position of a high-end brand, but since 2010, Tesla has been in a state of loss, and even reached the brink of life and death. It was not until 2016 that Tesla turned to the public to make a profit. Therefore, we might as well give domestic new cars some more time.

[Full text reference]

[1] "Insight Report on Consumption Behavior of New Energy Vehicle Users in the Lower-tier Market", China Electric Vehicle Hundred People’s Association & Dcar

[2] "BYD’s" price increase ", how long can it" sell the crown "?", inside and outside the table, Insight Data Research Institute

[3] "New energy vehicles enter the fourth year in the countryside, and the market needs more efforts to sink", China Consumer News

[4] "Tesla Village in the Mountains", Tesla Tesla

The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."

　　No one expected that the hot "stealing vegetables" game in 2009 would lead to the explosion of Tencent Cloud.

　　What is even more surprising is that Tencent Cloud, which has been dormant for 10 years and was once not optimistic, will now become Tencent’s first starting point to solve the midlife crisis, and it is also a major weapon for Tencent, Alibaba, and Huawei in the industrial Internet PK.

　　"Stealing Vegetables" Stolen Tencent Cloud

　　In 2009, Tencent was still a medium-sized company, and QQ space was still a non-mainstream camp of the post-80s and post-90s generation. At that time, QQ farms were introduced into QQ space, setting off a national rush to steal vegetables.

　　But behind the explosion of the game of stealing vegetables, it is Tencent’s team of programmers who are working hard to maintain it. The system of QQ farm is like a canal in a farmland, and users are like watering water. If the water storage capacity of the canal is not large enough to withstand the flood of hundreds of millions of users stealing vegetables at the same time, the system will naturally collapse.

　　In order to support the normal operation of QQ Farm, Tencent purchased and put thousands of additional servers on the shelves in just one month, and it became a common thing to add 4,000 servers a month.

　　The incident of "QQ Farm Stealing Vegetables" enlightened Tang Daosen and his colleagues, the technical head of QQ Space at the time. Not every company can keep adding servers, and not every company has the need to keep using these servers. If the game is not popular, these servers are equivalent to idling.

　　Is there a way to solve this problem?

　　At that time, a series of academic papers on the GFS architecture were published abroad, and the team of Tang Daosheng and Yao Xing analyzed the technical details and developed a new set of low-level data storage methods based on the actual needs of the business. After this creative method was abstracted, it was generally applicable in other businesses, so that other technicians did not need to redesign the system at this level.

　　This is the embryonic form of Tencent Cloud.

　　Two opinions, life on the line

　　The process of Tencent Cloud gradually flourishing was not smooth sailing, and soon, two opinions emerged within Tencent.

　　One side is to stop the business, and the cloud is a "hard work of mining coal". There is no profit, heavy investment, high cost, unclear long-term development, and its own business has been in a very low state. The other side is to argue that the cloud is a business that cannot be easily abandoned.

　　Tang Daosheng defied all arguments and has been insisting on moving around with limited resources, giving Tencent Cloud a chance to survive.

　　It wasn’t until around 2011 that Tencent realized that it was time to open up its industrial ecosystem and gain more partners. To achieve this goal, in addition to sharing the huge traffic of QQ and WeChat, it also needs to provide more solid technical capabilities to partners.

　　Tencent Cloud finally has the opportunity to make an appearance!

　　In a public interview, Mr. Tang explained the relationship between Tencent Cloud and the open ecosystem. "When you really open up traffic to the outside world, you find that the back-end support capabilities of these partners are relatively poor. Even if I can guide tens of millions or even hundreds of millions of groups to you, if you can’t catch it, it will collapse. And [Tencent Cloud] is the ability of Tencent to serve a large number of users accumulated over more than a decade. So, open up IT capabilities to partners as well."

　　The most impressive thing was the subsidy war of Didi Kuaidi that year. Didi’s order volume rose dozens of times in a short period of time, and servers in various places were in a hurry.

　　"When Didi’s server hangs up, users will flock to the fast one. The fast server hangs up immediately, and users will flock back, and Didi will hang up." The parties recalled that whoever’s server stabilizes, users will settle down.

　　After receiving Didi’s call for help, Tencent and Didi’s technical team fought for 7 days and 7 nights. The engineers were too busy to take a shower and stinked, and finally withstood the battle that decided the survival of the two families. Then Didi quickly migrated the system to Tencent Cloud, withstood several traffic peaks, and finally had the last laugh in the online car-hailing war.

　　In 2018, Tencent was on the cusp of the trend again. Based on this timing, Pony Ma, who has long been on the stage for Tencent Cloud, spoke out. In a small box in a Hong Kong restaurant, Pony Ma asked strategic questions such as "whether the cloud is the most important for Tencent" in one breath. These questions made every member of the general office disarm.

　　A few days later, at an expanded meeting attended by more than 40 vice presidents, Liu Chiping, president of Tencent Group, asked: "I think the cloud business is very important to the future development of the company, and the company must do it. Please raise your hand."

　　All hands raised.

　　"Okay, you support it." Lau Chiping smiled, and after the meeting, the vice presidents realized that this was a "gun surrender" conference.

　　Anticipating that "surrender the gun" might encounter resistance, Lau Chiping specially arranged this session, so that everyone had no room to bargain. "Which department should be taken from, and when it comes to cloud (CSIG business group), there are no conditions."

　　Since then, from the "general manager" to the core executives, the view has been formed that the Internet has entered the second half of the TO B, the cloud is the most important strategic tool, and it is time to unleash the power of Tencent Cloud. Subsequently, Tencent announced the restructuring, and the Cloud and Smart Industry Group (CSIG) was born, focusing on the industrial Internet, as the pioneer of the new blueprint of Tencent.

　　Pony Ma opened the "green light" to enter the 2B market

　　Pony Ma is optimistic about the future of Tencent Cloud. He has always been cautious about WeChat entrance, and has business to try to get it. Before Zhang Xiaolong speaks, Pony Ma will rush to refuse. But this time, Pony Ma helped Tencent Cloud find Zhang Xiaolong to get WeChat entrance.

　　This detail makes Mr. Tang more confident. On the cloud track, Mr. Tang quickly ran, and the first arena was the game cloud. Tencent is the world’s largest game company, which is its ecological advantage.

　　The life cycle of a game is short, and it usually dies out after two or three years. However, in order to maintain the operation of a game, the operating company has to lay out a district and hundreds of servers. And Tencent Cloud can help game companies save these resources and provide a complete set of game services.

　　Taking "Honor of Kings" as an example, Tencent Cloud has studied how to do mobile phone evaluation for games, how to do numerical system and game rating, how to do a good voice call system and other services, all packaged and provided.

　　Soon, Tencent Cloud became the leading player in the gaming cloud market.

　　In the field of live broadcast, real-time audio & video technology based on QQ social services has always been Tencent’s technical advantage. From video calls to group videos to live video broadcasts, Tencent’s accumulated IT capabilities in this field soon gained explosive output opportunities with the arrival of the first year of live broadcast. So soon, in 2017, Tencent Cloud firmly occupied the first position of live broadcast cloud.

　　Then Tencent Cloud also made efforts to enter the field of government affairs, developing the "Guangdong Provincial Affairs" Mini Program. Today, one out of every 16 Cantonese people uses the "Guangdong Provincial Affairs" Mini Program, and 625 people handle business through Guangdong Provincial Affairs every minute. As of 2019, Tencent Cloud and partners have landed multiple large-scale government affairs projects in 22 provinces.

　　With the advantage of 2C ports, Tencent Cloud has fought one good battle after another in 2B ports. In fact, 2B is still very close to daily life. For example, Tencent Cloud’s technology allows multiple people to communicate in real time, minimize noise and echo, reduce the delay time of foreign calls, and allow leasing parties to sign online contracts.

(Text/Zhang Jiadong, Editor/Ma Yuanyuan)

Hengda, the real estate leader at its peak, has suddenly encountered "Waterloo" after the real estate industry was cold last year. As of September this year, 38 of Hengda’s 706 guaranteed real estate projects across the country have not resumed work.

Although Evergrande recently announced that the hearing of its liquidation petition will be postponed until November 2022, the market and Evergrande need good news.

According to Hengda’s official information, on September 16, Hengchi 5, the first model of Hengchi Automobile, was officially mass-produced at the Tianjin factory and began offline delivery in October.

In early 2019, in response to the rising tide of new energy in China, Hengda began to lay out the new energy automobile industry. But at the beginning of its establishment, Hengchi Automobile did not go well. According to the 2020 financial report, "Hengda Automobile", which was renamed from "Hengda Health", had revenue of 15.487 billion yuan that year, but of which revenue such as health care and medical beauty accounted for nearly 99%. New energy vehicle services such as lithium battery sales, technical services, and auto component sales contributed only 1%.

This data is completely different from Hengda’s investment in the new energy automobile industry. According to the management of Hengchi Automobile, as of March 2021, the company’s cumulative investment in the new energy automobile industry has exceeded 47.40 billion yuan. However, Hengchi Automobile has always attributed the company’s losses to the fact that it has not yet entered the mass production delivery period, so it cannot recover the upfront investment cost.

In August 2020, Hengchi released six products at one time, covering all levels from A to D, across the coupe, sedan, SUV, MPV, crossover and other market segments, and simultaneously announced its own layout in power batteries, electric drive systems, intelligent networking and autonomous driving.

Entering 2021, Hengda’s car manufacturing business began to accelerate. In February, Hengchi conducted a three-week winter calibration test in Yakeshi, Hulunbuir, and three new models of Hengchi 7, Hengchi 8, and Hengchi 9 were officially released. In March, Hengchi Automobile announced the establishment of a joint venture with Tencent to jointly develop an in-vehicle intelligent operating system with independent intellectual property rights. On March 25, Hengchi Automobile joined hands with Tencent and Baidu to jointly build the H-SMART OS Hengchi Intelligent Networking System, which took one year and 11 months to develop.

In order to make up for its own gap in the automotive industry, Hengchi Automobile has introduced more than 2,000 international top scientific research talents in three years, established the Global Research Institute and the Global Battery Research Institute. Adopting a global integrated research and development model, introducing international advanced technologies, and working with world-class leaders such as Magna and EDAC to jointly develop models.

If it weren’t for the sudden "rout" in the real estate market, Hengchi Automobile should have started its own marketization road earlier. However, it is precisely because of the collapse of the pillar industry that Hengchi Automobile, as the group’s largest investment in recent years and the project closest to marketization, has been regarded by the outside world as the biggest blood bag for Evergrande to stop losses and recover.

Hengchi 5 Single Rider Savior

In January this year, Hengchi Automobile announced that the first car of Hengchi 5 was officially launched, 12 days earlier than originally planned, becoming the first model of Hengchi Automobile to go into mass production. Half a year later, under the pressure of a broken capital chain, Hengchi Automobile officially announced the news of the pre-sale of Hengchi 5 and began to enter the market.

Now that the mass production of Hengchi 5 is offline in the Tianjin factory, it not only breaks the rumors that the Tianjin factory is shut down, but also pushes Hengchi further into the "examination room".

From full category coverage to three years of sharpening a sword, the birth of Hengchi 5 was accompanied by Hengda’s helplessness in the capital chain, but it also demonstrated Hengda’s emphasis on new energy vehicles.

Three years ago, when Xu Jiayin stepped into the automotive industry from real estate as a "little white", few people were optimistic about the future of Hengchi Automobile. Even if it took only one year to bring six concept cars to the stage, the industry still put words such as lack of heritage and sloppiness on the head of Hengchi Automobile.

However, when Hengchi 5 opened the pre-sale, the car circle has undergone a 180 ° change in the wind evaluation of this car. The pre-sale price of 179,000 yuan; the CLTC comprehensive battery life of 602km; the personalized intelligent cockpit design; the L2 + level intelligent driver assistance system; and the blessing of global leading suppliers such as Magna, EDAK, Bosch, etc., accurately cut into the pure electric SUV market positioning and product performance within 200,000 yuan, all showing the determination of Hengchi Automobile to fire the first shot.

Beijing News (Reporter Zhang Jian) October 16, Hengda Real Estate Group Co., Ltd. (referred to as "Hengda Real Estate") announced that according to the "Prospectus" and "Bondholders Meeting Rules", related matters trigger the conditions for the company’s bondholders meeting. The company will hold the "20 Hengda 05" corporate bondholders meeting from October 18 to October 19.

The announcement shows that the proposals to be considered at the above meeting include "Proposal on Changing the Relevant Time of the Bondholders’ Meeting" and "Proposal on Adjusting the Principal and Interest Repayment Arrangement of" 20 Evergrande 05 "Bonds".

According to public information, Hengda Real Estate completed the issuance of "20 Hengda 05" on October 19, 2020, with an issuance scale of 2.10 billion yuan, a coupon rate of 5.80%, a bond term of 5 years, with an option for the issuer’s coupon rate at the end of the third year and an option for investors to sell back.

Editor, Wu Xin

Proofreading, Liu Jun

　　Recently, Mercedes-Benz officially announced the lineup of the 2023 Chengdu Auto Show. It is reported that Mercedes-Benz will have three new cars on the market at Chengdu Auto Show, namely the new GLE coupe, the new GLB and the new Mercedes -AMG SL 63.

　　New GLE coupe

　　The Mercedes-Benz GLE family officially completed the mid-term redesign in February this year, and the new Mercedes-Benz GLE was officially launched on July 10, with a price range of 69.98-88.98 million yuan. At present, the price range of current Mercedes-Benz GLE coupe (parameter | inquiry) is 795,800-824,800 yuan.

　　The appearance of the new GLE coupe has been slightly upgraded, the grille has been changed to the design style of "Starry Night", and the headlight shape has also been completely upgraded, and it will be equipped with geometric multi-beam LED headlights. The rear of the new car has also been slightly upgraded, mainly by adjusting the taillights.

　　The interior of the new car has not changed much, mainly for the configuration and functions. In terms of power, the whole system will embrace electrification. It is expected that 2.0T four-cylinder engine +48 light hybrid, 2.5T inline six-cylinder engine +48 light hybrid and 2.0T plug-in hybrid versions will be provided.

　　New GLB

　　The new GLB has previously landed in the catalogue of the Ministry of Industry and Information Technology. As a mid-term redesigned model, the new car has undergone some changes in appearance, and has been optimized and upgraded in terms of configuration to make it more competitive in the market.

　　In terms of appearance, the new car adopts a standard quadrangular front air intake grille with rounded corners, and with the design of the three-pronged Xinghui LOGO, the new car looks more heavy. In addition, the headlights on both sides of the front of the car have become sharper. The quadrilateral design and the internally rearranged light sources and LED light groups make the new car show a more handsome visual effect.

　　On the tail side, the new car taillight group adopts a blackened lamp shell, and the exhaust gas from both sides and the diffuser decoration decorated with chrome at the tail further add a sense of high quality. In terms of body size, the length, width and height of the new car are 4638/1834/1696(1706)mm and the wheelbase is 2829mm respectively.

　　AMG SL 63

　　AMG SL 63 was released in 2021. The car will be equipped with a 4.0T V8 twin-turbo engine, with a maximum power of 585Ps(430kW), a peak torque of 800N·m, an acceleration of 3.6 seconds from 0 to 100 km/h and a top speed of 315 km/h. Matching the transmission is AMG SPEEDSHIFT MCT 9-speed gearbox. (Text/car home Guo Chen)

A few days ago, the 2022 National Industrial Internet Platform Empower Deep Tour (first stop · Ningbo) and the 2nd Future Intelligent Manufacturing Conference were held in Ningbo City, Zhejiang Province, and the Industrial Internet Platform Empower Manufacturing Digital Transformation Deep Tour of 2022 began.

With the theme of "Deepening Platform Applications and Accelerating Digital Development", this first stop in Ningbo has built a "Six Ones" activity for the industrial Internet platform to empower digital transformation through a platform empowering in-depth industry forum, a digital transformation sub-forum, a platform and application supply and demand special matchmaking meeting, a closed-door seminar on the construction and development of "Industrial Internet Platform + Park", a new model and new business model special exhibition, and an offline industry research and other "Six Ones" activities, which have built a constructive exchange stage for government-industry-university-research-use interaction for the industrial Internet platform to empower digital transformation, fully demonstrating the innovative development picture of the industrial Internet.

The conference was organized by Ningbo Municipal People’s Government, China Electronics and Information Industry Development Research Institute, and the Industrial Internet Platform Innovation Cooperation Center, with the aim of analyzing and discussing the new situation and new path facing the development of the Industrial Internet, promoting the precise docking of the Industrial Internet platform and the market, and promoting the platform to empower manufacturing enterprises. Digital transformation, while enhancing the service capabilities of the Industrial Internet platform, help the higher quality development of the Industrial Internet.

The conference released a number of achievements: the monograph "Digital Road: Decoding the Road to digital transformation" was released; China Electronics Information Industry Development Research Institute and China Industrial Internet Research Institute signed relevant strategic cooperation agreements with Ningbo City respectively; launched the Industrial Internet Platform Open Source Alliance Program; held a series of projects such as industrial Internet platform and application enterprise empower cooperation, industrial brain cooperation, and ecological cooperation; also released a new industrial operating system and related solutions.

Innovation is Now: Advancing Industrial Internet Upgrading

At present, the application of industrial Internet platforms is showing a steady and positive development trend, and the enthusiasm of all parties to participate continues to rise. At this conference, relevant leaders, academicians and experts, entrepreneurs of mainstream industrial Internet platform enterprises, etc. will deeply implement the industrial Internet innovation and development strategy, integrate development in a wider range, deeper and higher level, take digital reform as the guide, and promote the deep integration of new generation information technology and manufacturing.

Han Xia, chief engineer of the Ministry of Industry and Information Technology, pointed out that the current industrial Internet in our country is in a critical period of rapid development. In the next step, the Ministry of Industry and Information Technology will adhere to the guidance of socialism with Chinese characteristics in the new era, gather multi-party joint efforts, seize the opportunities of the times, solidly promote the upgrading of the industrial Internet, and continue to do a good job in the deep integration of informatization and industrialization, so as to provide strong support for the efficient overall planning of epidemic prevention and control and economic and social development. First, adhere to the appropriate advance and deepen infrastructure. Second, adhere to innovation-driven and deepen integrated application. Third, adhere to win-win cooperation and deepen coordination and linkage.

Jiang Guigui, deputy secretary-general of the Zhejiang Provincial People’s Government, emphasized that Zhejiang has accelerated the construction of a digital economy system with "industrial brain + future factory" as the core, and built a "1 + N" industrial Internet platform system. A total of 32 factories of the future have been identified, 88 industrial brains have been built, and 285 provincial industrial Internet platforms have been built. The industrial Internet has been approved to build an integrated development demonstration zone in the Yangtze River Delta. The industrial digitization index continues to maintain the first place in the country.

Hua Wei, a member of the Standing Committee of the Ningbo Municipal Party Committee and executive deputy mayor, said that Ningbo will develop the industrial Internet as an important breakthrough point for the implementation of the extraordinary development of the digital economy, and strive to contribute more Ningbo wisdom and strength to the high-quality development of the national manufacturing industry. He said that Ningbo actively builds basic, industry-level, enterprise-level, regional-level and other "1 + N + X" industrial Internet platform systems, actively explores the application of industrial Internet platforms in characteristic industries such as molds, home appliances, and clothing, cultivates new scenarios for integrated applications, and empowers enterprises to go to the cloud.

At the main forum of the conference, the China Electronics and Information Industry Development Research Institute and the China Industrial Internet Research Institute signed the "Strategic Cooperation Agreement on Jointly Promoting the Building of a Global Intelligent Manufacturing and Innovation Capital" and the "Strategic Cooperation Agreement on Jointly Promoting the Innovation and Development of the Industrial Internet" with the Ningbo Municipal People’s Government respectively. Zhang Li, President of the China Electronics and Information Industry Development Research Institute, and Zhang Xiaotong, Chief Engineer of the China Industrial Internet Research Institute, signed the relevant agreement with Hua Wei, Member of the Standing Committee of the Ningbo Municipal Party Committee and Executive Vice Mayor.

Keynote Forum: Creating an Industrial Internet Empowering Manufacturing China Model

As a product of the integration and development of the new generation of information technology and manufacturing, the industrial Internet platform is an important carrier to promote the digital transformation of the manufacturing industry. The quality of the platform application determines the development of the industrial Internet, and it is also related to the stability and long-term development of the industrial Internet.

At the keynote forum of this conference, Tan Jianrong, academician of the Chinese Academy of Engineering, Zhang Xiaoyan, deputy dean of the China Electronic Information Industry Development Research Institute, ***, deputy director of the National Science and Technology Resource Sharing Service Engineering Technology Research Center of Beihang University, Lian Shiguo, chief AI scientist of Unicom Mathematics, Chu Jian, founder of Zhejiang Lanzhuo, founder and dean of Ningbo Industrial Internet Research Institute, and the heads of industrial Internet platform enterprises such as Aerospace Cloud Network, Baidu and Inspur made special reports, through the practical application cases of each enterprise landing, insight into the current industrial Internet development situation, and shared the thinking on the future vision and ecological construction of the industrial Internet.

Academician Tan Jianrong gave a keynote report on "Industrial Interconnection and Data Mining: Key Technologies and Development Trends". In the report, he pointed out two misunderstandings of the "uselessness" and "omnipotence" of the Industrial Internet, analyzed the connotation of the Industrial Internet and the key to data mining, and pointed out several key technical directions empowered by industrial data such as classification technology, modeling technology, clustering technology, matching technology, optimization technology, and visual technology. Tan Jianrong pointed out that the digitization of industry will generate a large amount of data, and enterprises should make good use of, maintain, and protect these data to truly give play to the synergy of industrial Internet improvement.

Zhang Xiaoyan, Vice President of China Electronics Industry Development Research Institute, shared the theme of the situation analysis and development research of "Industrial Internet Platform + Park" based on the development background of "Platform + Park", the reference framework of "Platform + Park" of "1 + 3 + 2", the development path of typical models and application scenarios of "Platform + Park", the evaluation system of "Platform + Park" construction level, and the future trend outlook of "Platform + Park".

Chu Jian analyzed the current situation of digitalization of industrial enterprises and the seven major pain points, proposed a large-scale and low-cost digitalization path for future factories, and gave a solution for future factory digital operating systems. Chu Jian believes that the era of smart factories requires factory operating systems + industrial APPs, just as the era of mobile Internet requires Android/iOS + APPs.

Lian Shiguo stressed that 5G, Internet of Things, big data, artificial intelligence, blockchain and other new technologies are the driving force for the digital transformation of the industry, especially artificial intelligence technology will help the high-quality development of the industrial Internet. Operators, as the national team, main force and vanguard of digital development, will play a greater role in 5G + industrial Internet and manufacturing digitalization.

Tang Tao, deputy general manager of Aerospace Cloud Network Technology Development Co., Ltd., pointed out that as a new engine for the development of the digital economy, the industrial Internet plays a fundamental role in supporting, driving innovation, and allocating resources. It is a new industrial base for promoting industrial digitalization and digital industrialization.

Baidu Kaiwu Industrial Internet Platform has become the No. 1 of the new "double-cross" platform this year. Li Shuo, vice president of Baidu, introduced the application thinking of Baidu’s industrial Internet, which is effectiveness-first, application-driven, platform open, and sinking operation. Li Shuo said that industry is the most suitable field for AI to land. Perception technologies such as vision, speech, and natural language understanding in the field of AI have opened a new door for industrial digitalization. AI technologies such as deep learning, Knowledge Graph, and inference prediction have made the data accumulated by enterprises useful.

Shang Guangyong, deputy general manager of Inspur Industrial Internet joint stock company, believes that as a new model and new business format, the industrial Internet mainly promotes industrial digitalization and digital industrialization with the model of "platform + operation", empowering the high-quality development of the industry.

For data processing, *** pointed out that at present, there are two major bottlenecks of technical path and economic cost in mass data processing. To this end, it is necessary to develop a set of original algorithms, abstract a set of underlying rules, and get rid of the dependence on cleaning and marking accurate large samples and large materials to meet the needs of rule adaptation.

Through the ideological collision of the attendees, the industry saw that the integration of digital technology and manufacturing is closer, the digital transformation is deepening, the application of industrial Internet is showing vigorous innovation vitality, the Chinese model of industrial Internet platform empowering manufacturing digitalization is taking shape, and the industrial Internet platform has a broader application prospect.

In-depth sub-forum: On the new digital future of the manufacturing industry

Empower is the foundation for the development of the current industrial Internet platform, and digital transformation is the general task of manufacturing upgrading. On the afternoon of July 19, the "Platform Empower and Manufacturing Digital Transformation Forum" focused on the key topics of "empower", focusing on industrial operating systems, digital transformation directions, future manufacturing paradigms, digital twins, and green manufacturing.

Yang Weiling, deputy director of the Information Technology Development Department of the Ministry of Industry and Information Technology, and Wu Junqing, deputy director of the Department of Economy and Information Technology of Zhejiang Province, attended the sub-forum and delivered speeches. Zhang Xiaoyan, vice president of China Electronics Information Industry Development Research Institute, presided over part of the sub-forum.

Dong Kai, Director of the Industrial Policy Research Institute of China Electronics and Information Industry Development Research Institute, Tan Zhang, CEO of Lanzhuo, Yang Chen, Executive Dean of Zhejiang Unicom Intelligent Manufacturing Research Institute, Ye Yingchun, Deputy Secretary of the Party Committee of Future Network, and other national think tank experts, heads of industrial Internet companies, and operator representatives jointly explore new models and paths for the development of the industrial Internet, and help shape a new ecosystem for the development of multi-party industrial Internet platforms.

Dong Kai believes that industrial data will become the core element of the development of intelligent manufacturing. Industrial software will become the core engine of the development of intelligent manufacturing. The industrial Internet platform is the operating system of the industry, an important support for the integration of digital things, and a key infrastructure for the development of intelligent manufacturing and the digital transformation of the manufacturing industry.

Tan Zhang said that Lanzhuo is exploring a digitalization path suitable for large-scale replication and low-cost promotion. With the "platform + APP" model and the lightweight approach of "universal modules + optional components", it empowers the digital transformation of China’s manufacturing industry, so that enterprises can "afford to turn around, turn around quickly and turn around well".

Yang Chen stressed that the interconnection of human, machine, material, method, environment and testing of all production factors brings infinite possibilities, but the premise is to solve the connection problem. 5G will become a key enabling technology to support the transformation of intelligent manufacturing, and will promote manufacturing enterprises to move towards the mature stage of intelligent manufacturing with "everything connected and everything controllable".

Ye Yingchun pointed out that facing the future network, four major innovation capabilities need to be realized. One is the "minute level" customized network service capability, the other is the "subtle level" deterministic guarantee service capability, the third is the "tens of millions" large-scale multi-cloud switching service capability, and the fourth is the "TB level" intelligent drive cyber security protection capability.

Representatives from Zhejiang Chuanhua, Meikang Bio, Xin’an Group, Anresi Network, Xinhuaxin and other platforms and manufacturing companies also shared the application cases and methodologies of industry digitalization at the sub-forum.

Special Matching Session: Let the Industrial Internet "supply" and "demand" face to face

Facing demand and solving problems is the foundation of the development of the industrial Internet platform. On the afternoon of the 19th, a unique "Industrial Internet Deep Empowering Supply and Demand Special Matching Meeting" brought together the excellent industrial Internet platform and Ningbo excellent industrial enterprises face-to-face to talk about supply and demand docking.

This matchmaking meeting brought together the leaders of the "industrial brain" in the three major industries of chemical, clothing and home appliances, such as China Unicom Garment Manufacturing Corps, Zhejiang Lanzhuo, and Ningbo Artificial Intelligence Products R & D Institute, as well as excellent digital transformation typical enterprises and representatives of industrial Internet supply enterprises in the industries such as Wanhua Chemical, Youngor, Fangtai Kitchenware, Humi Network, and Keyuan Wisdom, to jointly discuss the road of enterprise digital transformation based on the industrial Internet platform. Ningbo Economic and Information Bureau hosted this down-to-earth face-to-face exchange activity.

"Industrial Brain + Factory of the Future" is the "14th Five-Year Plan for the Construction of a Global Advanced Manufacturing Base in Zhejiang Province" issued this year in order to accelerate the construction of a global advanced manufacturing base in Zhejiang Province. The construction of "Industrial Brain + Factory of the Future" is emphasized. Ningbo has undertaken the task of building an "industrial brain" in five industries including chemicals, clothing, and home appliances.

Tong Honggen, deputy director of Ningbo Economic and Information Bureau, said in his speech at the matchmaking meeting that Ningbo will take the "three full coverage" of the digital transformation of enterprises as the breakthrough point, and promote the improvement of the level of industrial digitalization development from the point to the point. Focusing on the depth and popularization of enterprise digitalization application, focus on the digital transformation and quality improvement of enterprises by industry, level and type, and build a new intelligent manufacturing enterprise group led by "Future Factory" and the "Ten-Hundred-Thousand" three-level digital transformation projects of provinces and cities and counties as the focus. Fully support the full coverage of the digital transformation of industrial enterprises on the scale. Make every effort to build a leading city of industrial Internet with first-class infrastructure, outstanding technological innovation, outstanding application characteristics, prosperous industrial ecology and strong security.

At the docking meeting, the operators of the "industrial brain" in the three major industries of chemical industry, clothing and home appliances shared the construction of the "industrial brain". Zhao Wei, senior vice president of Zhejiang Lanzhuo, made an in-depth analysis on the practical exploration of the supOS industrial brain base ability to help the construction of the chemical industry brain; Chen Wei, chief consultant of China Unicom Garment Manufacturing Corps, focused on the garment industry, cultivated specialized and special new core products with China Unicom’s new mechanism and new model, and shared the digital innovation in the garment industry; Fang Haojie, director of Ningbo Artificial Intelligence Industry Research Institute Center, shared the operation model and typical practices and thoughts of the home appliance industry.

The manufacturing enterprises attending the meeting exchanged and shared their practices, experiences and experiences in promoting digital transformation. Li Jingjing, manager of Wanhua Chemical Information Department, shared the planning and practical exploration of the Internet platform for the new chemical materials industry, Gu Yuejun, chief information officer of Youngor, discussed and exchanged the experience and thinking of Youngor in the "5G + Future Factory", and Fan Danliang, director of Ningbo Fangtai Technical Department, shared the exploration and practice of Fangtai in the construction of the "Future Factory". At the same time, Liu Hua, an excellent industrial Internet platform enterprise representative in the industry, Humi Yunxuan Solution Director, shared Humi’s own experience in identifying and linking all industrial elements to help the industry integrate multi-platform development. Zhou Songming, Director of Technology of Keyuan Wisdom, introduced the introduction and practice of the low-code platform of the Industrial Internet.

The matchmaking meeting further clarified the direction of the "industrial brain" construction plan, solved the pain points and difficulties of the integration of technology and the real economy with typical scenarios and successful cases, and shared the development process of helping industrial enterprises improve informatization and intelligence. The participating companies also had a clear understanding of the methods and paths for the intelligent transformation of enterprises, and had a clear goal for the digital development of intelligent manufacturing.

The Supply and Demand Matching Conference builds a direct dialogue platform between supply resources and enterprise needs, promotes accurate docking and in-depth cooperation, accelerates the deep empowerment of the industrial brain, and comprehensively promotes the digital transformation of enterprises.

The results are fruitful: intellectual achievements are released, and a number of cooperation contracts are signed

As the first stop of the National Industrial Internet Platform Empower, co-sponsored by the National Think Tank, this event achieved fruitful results. The event released a number of knowledge achievements and monographs, released a new industrial operating system, organized several rounds of cooperation project signing, and launched the Industrial Internet Platform Open Source Alliance Program.

Digital transformation is no longer a "multiple choice question", but a "compulsory course" related to the survival and long-term development of enterprises. The industrial chain needs the development guide and reference of digital transformation. The monograph "Number Dao: Decoding the Road to Digital transformation" edited by Zhang Li, dean of China Electronic Information Industry Development Research Institute, was released at the conference.

As an authoritative reading book on digital transformation, "Digital Way: Decoding the Road to Digital Transformation" is divided into five chapters: "Digital Wave", "Digital Engine", "Digital Source", "Digital Capability" and "Digital Transformation". It systematically discusses the background, theory and practice of digital transformation, provides a variety of ideas and channels for interpreting digital transformation, and provides professional and authoritative reference for different groups such as local governments, enterprise managers, platform builders, and software developers to promote digital transformation. The book is published by China Industrial and Information Publishing Group People’s Post and Telecommunications Publishing House.

The "China Industrial Operating System White Paper" released by the conference expounds from the characteristics of industrial operating systems, typical characteristics of industrial operating systems, to the deployment and application of industrial operating systems, and the development trend of industrial operating systems. The white paper believes that the construction and promotion of industrial operating systems with independent intellectual property rights, ecological cohesion, and independent controllable industrial control systems will become the evolutionary form of the industrial Internet, and then become the core of the deep integration of new generation information technology and industry.

The industrial operating system supOS 4.0 was officially released at this conference. SupOS focuses on the digital transformation of factories and is a general digital base that is generally suitable for discrete industries and process industries. SupOS 4.0 strengthens the core capabilities of the factory operating system in connection, low-code rapid development of APPs, unified operation platform of multi-source APPs, APP application store, industrial big data and AI, mechanism and training model fusion, which can continuously improve the performance of the factory operating system and realize the construction of a new future factory based on the platform.

The conference launched the Industrial Internet Platform Open Source Alliance Program. It is understood that the Industrial Internet Platform Open Source Alliance Program is an action jointly initiated by enterprises and institutions, community organizations, colleges and universities, and scientific research institutes related to the industrial Internet industry to promote the open source development of industrial Internet platforms. The alliance program focuses on the open source opening of industrial Internet platforms and industrial software, with leading enterprises of industrial Internet platforms as the driving force, system integrators, and industrial software enterprises as the main body, to gather high-quality resources, complement the advantages of multiple parties, integrate across borders, and prosper the development of industries. Promote the deep integration of traditional manufacturing and industrial Internet.

The conference held multiple rounds of project signings, involving the entry of relevant ecological enterprises, the cooperation between industrial Internet platforms and application enterprises to empower, and the cooperation between "industrial brains" and application enterprises.

Under the time window of the critical year of the implementation of the tasks of the new three-year action plan for the industrial Internet, the 2022 National Industrial Internet Platform Empower Deepin Tour (the first stop, Ningbo) and the second Future Intelligent Manufacturing Conference showcased the results of industrial Internet innovation and development, deepened the application of industrial Internet platforms, accelerated the popularization, iteration and optimization of solutions, provided a stage for interactive exchanges for platform service providers and industry users to accurately match, and created a good development atmosphere of collaborative innovation, mutual benefit and win-win for the industrial Internet industry.

The Industrial Internet is a digital revolution from scratch, the best example of the deep integration of digital technology and the real economy. In the world’s largest industrial sector scene, the Chinese market provides the world’s largest practical fertile ground for the development of the Industrial Internet. It is believed that with the digitalization process of China’s industry, the Industrial Internet industry will achieve greater development, and China’s industry will also undergo high-quality digital butterfly changes.

　　It’s March 15th again.

　　March 15th this year is the first consumer rights day since the 14th Five-Year Plan. Many people are concerned, which enterprises and products will be greatly exposed? Many businesses are worried that their products will be "named"?

　　According to the complaints received by the National Consumers Association in 2020 announced by the China Consumers Association, the hot spots of consumer complaints and media attention in the past year should be sorted out, and products in these six fields should be extra careful.

　　

　　One is the car.

　　Recently, the General Administration of Market Supervision and other five departments talked about Tesla, involving abnormal acceleration, battery fire, remote vehicle upgrade and other issues.

　　Many models of Toyota have problems such as oil increase and oil emulsification. Especially Asian Dragon, the related complaints on the car quality network are more serious.

　　In the complaint list of Chezhi. com in 2020, the Volkswagen model headed by sagitar has abnormal gearbox noise and frustration, with 1199 complaints. Among them, it also involves a variety of models such as LaVida and Bora.

　　Some local consumers’ associations pointed out that Buick’s complaints among mid-level car joint venture brands are outstanding, followed by Chevrolet and SAIC Volkswagen; Domestic independent brands such as Geely, Roewe and BYD have more complaints; Luxury brands BMW, Audi and Mercedes-Benz have the highest number of complaints.

　　In addition, the car purchase contract is "tricky", the after-sales service is not in place, and the car insurance is bundled, which are also common problems in car consumption complaints.

　　The second is live broadcast with goods.

　　Low price is the biggest selling point of live broadcast to attract consumers, but it is also mixed. Some live broadcast rooms also gather many consumption traps such as counterfeiting, exaggeration, wrong goods and poor after-sales.

　　The problems of live broadcast with goods include old problems such as poor quality, false propaganda, and inadequate after-sales, as well as new problems such as fraud by public figures with goods, traffic fraud, and false reports. Although Tmall, JD.COM and other shopping platforms are increasingly cracking down on swiping bills, it is not difficult to find traffic dealers on the Internet, and even you can find sellers by directly entering keywords such as "pink" and "live traffic" on some websites.

　　The third is short video.

　　Short video platform has become the main channel for consumers to browse and share information, but the low-cost experience released by enterprises through short video may be a trap. Some college students complained that they saw that "Yanyu Oriental Costume Photography" had an experience activity of 19.9 yuan through the short video platform. After the actual registration, the studio staff constantly induced them to upgrade their services, and finally the accumulated service fee was as high as 20,000 yuan. The Consumer Protection Committee found that the trap of low-cost experience is more in the service fields such as photography and moving.

　　The fourth is the network car.

　　Not long ago, a 23-year-old woman in Changsha jumped out of the window and died. The Shenzhen Municipal Transportation Bureau interviewed the cargo girl twice. On March 11th, Cargo Lala announced the on-line recording function, trial operation of on-board equipment and other rectification measures.

　　Previously, Didi was also caught in many security incidents. Compared with the management loopholes in previous years, Didi has made many improvements in recent years, but the problems such as "killing big data", "high drawing" and "selling coupons black production chain" are still criticized.

　　Fifth, educational institutions.

　　Recently, the market supervision departments in many places have issued consumer warnings about carefully choosing education and training institutions.

　　A few days ago, five education and training institutions with a large number of complaints and low resolution rate made public exposure. Among them, Yousheng Education was exposed for the seventh time because of running a school without a license, and Jianwei Education and Yi Xiao Education were exposed for the sixth time and the fourth time respectively.

　　The sixth is mobile phone software.

　　Over the past year, the loopholes in mobile phone software have repeatedly triggered public opinion.

　　A professor from Fudan University led a team to complete a research report on "mobile phone software taxi" in many cities across the country, saying that taxi software has the phenomenon of "big data killing".

　　On March 12, the Ministry of Industry and Information Technology issued the "APP Notice on Infringement of Users’ Rights and Interests (the third batch in 2021, the twelfth batch in total)", and 136 apps were notified for infringing users’ rights and interests. Among them, companies such as Tencent, Iflytek and Shengtian Network are involved.

related news

　　The "March 15th" party of the Central Radio and Television General Station in 2021 will be broadcast live on CCTV financial channel, CCTV financial client and Yangguang Economic Voice at 8 pm on March 15th. The theme of this "March 15th" party is: boosting consumption starts from the heart.

　　China’s economy has gone through an extraordinary year in 2020. In the face of multiple severe impacts such as the sudden COVID-19 epidemic and the deep recession of the world economy, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, people of all ethnic groups throughout the country have worked hard, made significant strategic achievements in epidemic prevention and control, achieved positive economic growth in the only major economies in the world, won a comprehensive victory in the fight against poverty, won a decisive victory in building a well-off society in an all-round way, and handed over an answer that was satisfactory to the people, attracted worldwide attention and could go down in history. At such a critical moment, consumption is still the mainstay of the national economy. The total retail sales of consumer goods in the whole year was 39,198.1 billion yuan, accounting for 38.6% of the total economic output. Among them, the improvement of consumption order and consumption environment is a remarkable feature. The determination and sincerity of policies and supervision, the conscience and intention of enterprises, and the confidence and reassurance of consumers constitute a benign consumption ecology.

　　The "March 15th" party in 2021 focused on "boosting consumption from the heart", hoping that through the power of honesty, everyone can live a happier and happier life, steadily improve their consumption capacity, improve the consumption environment, enable residents to consume and be willing to consume, speed up the construction of a modern economic system, smooth the domestic cycle and the domestic and international dual cycle, start the "14th Five-Year Plan" for China’s economy, and contribute to the new journey of building a socialist modern country in an all-round way.

　　The new development stage, new development concept and new development pattern mean that a new consumption era is coming with the wind. A good new consumption ecology will make everyone enjoy a sense of acquisition, happiness and security more fully, more securely and sustainably, and jointly usher in the spring of growth. The "March 15th" party advocates that every producer, operator, consumer and supervisor should weave the country’s development goals with the people’s simple wishes into a better life.

　　The "March 15th" party in 2021 was jointly sponsored by the Supreme People’s Court, the Supreme People’s Procuratorate, National Internet Information Office, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Justice, Ministry of Transport, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, National Health and Wellness Commission, State Administration of Market Supervision, National Medical Products Administration, China Consumers Association and CCTV.

Most satisfied:High value, good performance, taking pictures is a surprise, Huawei old fans adapt faster

The least satisfied:It’s a pity that it’s not 5G.

Workmanship appearance:Originally torn to the standard black or rococo white, finally chose rococo white, the value is really high

Configuration performance:The battery life is at the level of a regular Snapdragon model, just over 6 hours and 20 minutes.

System fluency:Performance is not to worry about, with Hongmeng 3.1 to enjoy silky smoothness, while the animation has also been strengthened a lot, there is a more obvious detail, drop down the notification bar and then pull up the recycling when the recycling is closer to the upper left corner, observe the displacement of time will be obvious.

Photo effect:If you take a picture, try it, the most intuitive experience of telephoto is stable, unprecedented stability, followed by the telephoto photo formation rate is greatly improved, the night telephoto photo image quality can not be said to be much stronger than mate40PRO, especially the smearing feeling is much better, the main camera is also stronger than mate40PRO, mainly with the variable collar, the blurring of the picture is much stronger.