Text | Digital Force Field, Author | She Zongming

In the past two years, stepping on fuel vehicles has become a new trend, and the multiple-choice question of "buy a fuel vehicle or buy a new energy vehicle" is linked to the pros and cons of the contempt chain.

Driven by the popular narrative of the "new/old" dichotomy, the rush to give fuel vehicles a suspended death sentence has become the new "political correctness" in the public opinion field.

Two days ago, some people in the circle of friends were referring to the condolence letter written by a certain TMT media to the fuel truck – "I, 137 years old, will be unemployed and laid off"

The latest addition to the "bad guys club" is Internet celebrity economist Ren Zeping.

On May 15, Ren Zeping posted on Weibo, "It is recommended to introduce a five-year ban on the sale of fuel vehicles. South of Hebei, vigorously develop new energy, dual carbon, and expand domestic demand."

Hearing this, traditional car companies may seem to have been acerated by Li Chengru, like needles and feels like thorns in the back and throats.

He also asserted in "Ten New Trends in China’s New Energy": "The Nokia moment is coming" for traditional fuel vehicles.

In March this year, Nvidia CEO Huang Renxun, who proposed "the iPhone moment of AI", should say: Someone imitates my face…

In the context of Musk’s threat that "soon, we will look at fuel vehicles in the same way as steam engines", Ren Zeping’s many forward-looking judgments on the new energy industry are not outrageous.

But is it really reasonable to rush to call for a ban on the sale of fuel vehicles?

As a staunch advocate of new energy, Ren Zeping, who "does not invest in new energy now, it is like not buying a house 20 years ago", suggested that the sale of fuel vehicles should be banned within five years, which is quite normal.

If you feel abnormal, you can review his post that Buffett reduced his holdings of BYD "not guaranteed in the evening".

Of course, he will not be unaware that the possibility of a ban on the sale of fuel vehicles at the national level within five years is minimal – after all, cars are bulk consumer goods. If the sale of fuel vehicles is banned too soon, the chain reaction will inevitably extend to the upstream and downstream industries of automobiles, and the unemployment of automobile industry practitioners.

Besides, can the pain points of insufficient energy infrastructure such as charging piles and gas stations for new energy vehicles be solved within 5 years?

Ren Zeping’s suggestion is more about discourse strategy. Radical claims are often the most intuitive way to make a clear stance, and wall-riding conciliationism is "a taboo for taking sides."

On the Internet, some netizens focused on the words "south of Hebei" that Ren Zeping said: Can’t new energy be developed north of Hebei?

This may be the deviation of attention: the battery performance of new energy vehicles usually decays at low temperatures, and the car experience determines that people in high-latitude regions are more inclined to fuel vehicles.

In other words, it’s not that areas north of Hebei can’t develop new energy, it’s that people in those places "can’t use" new energy vehicles.

The focus of Ren Zeping’s remarks still lies in the proposed time point for the ban on sales.

At first glance, the proposal to ban the sale of fuel vehicles can be regarded as "going with the times", and Ren Zeping’s elimination of fuel vehicles is just a reserved program for the bosses of "Wei Xiaoli".

Before that, the boss of a new energy vehicle company took up the fuel car, and his skills were no less than that of Xiaoguo’s "blurted" actor.

In December 2021, NIO CEO Li Bin said: "I don’t understand at all why anyone still buys a gas car now? How nostalgic it is to buy a gas car! Except for smelling a little gasoline, I can’t think of anything good."

In January 2022, He Xiaopeng, CEO of Xiaopeng: "Most people who have driven smart electric vehicles will not be used to driving fuel vehicles again. The experience of the two is completely different."

At the end of May 2022, Huawei Smart Car CEO Yu Chengdong: The era of pure fuel vehicles will quickly pass, and buying fuel vehicles in this era is just like buying feature phones in the era of smartphones!

The trade-off in sales, and the atmosphere of "new forces competing for show, traditional car companies being beaten up" strengthened their confidence.

In March this year, the price reduction of Dongfeng cars was also interpreted as "not even leaving a drop of soup, don’t blame the human urine pot".

In the case of new energy vehicles occupying the "double carbon" highland, traditional car companies are very passive – they can only shout "follow" at the card table, but cannot come to the card table as their home court.

Speaking of which, the proposal to ban the sale of fuel vehicles was not pioneered by Ren Zeping.

Many countries and regions in Europe, America and other regions have set a timetable for banning the sale of fuel vehicles: as early as 2017, the French government announced that the sale of fuel vehicles would be completely suspended by 2040; in December 2022, the Norwegian government proposed to stop the sale of gasoline or diesel vehicles nationwide by 2025; on February 14 this year, the European Parliament passed a proposal to stop the sale of fuel cars and small trucks in 2023; on April 28, the California Air Resources Board voted to pass the "Advanced Clean Fleet Rules", proposing to ban the sale of diesel large trucks by 2036.

Driven by the consensus on carbon emission reduction and the pressure of foreign energy dependence, these countries and regions have put a ban on the sale of fuel vehicles on the agenda.

Many traditional car companies also responded positively to this: Volkswagen said it would stop production of fuel vehicles by 2030 at the latest; Audi announced that it would stop production of fuel vehicles in regions other than the Chinese market in 2033 and fully enter the electrification era in 2032; Honda plans to stop selling new fuel vehicles in 2040, and Mercedes-Benz’s corporate strategy shifts from electric first to fully electric goal, and fully electric by 2030; Nissan plans to electrify 50% of its models on sale in 2023 and stop selling fuel models after 2025. Including General Motors, Ford, Jaguar, Volvo, etc., they have also clearly banned the sale of fuel vehicles.

In fact, after the European Parliament proposed to stop the sale of fuel vehicles, Volkswagen, Mercedes-Benz, Volvo, Ford and other automakers have publicly expressed their support.

In terms of supporting the new energy industry, China, as the largest market for new energy vehicles, is naturally also full of motivation: whether it is the need for dual carbon practice, or the rise of new car-making forces represented by BYD and Wei Xiaoli, which has given Chinese auto brands a name in the global automobile market structure of Germany and Japan "two worlds", it has anchored one point – to support the development of the new energy industry.

At present, China has not yet clarified the timetable for the withdrawal of fuel vehicles, but in May 2019, an organization released the "Study on the Exit Schedule of Traditional Fuel Vehicles in China" report predicting that the time point for China to ban the sale of fuel vehicles is roughly:

1. Guide the withdrawal of official vehicles from the fuel market in 2025, mainly replacing them with pure electric and hybrid models. 2. From 2025 to 2030, start a mandatory withdrawal mechanism in medium and large cities and functional characteristic areas. 3. Expand the eastern developed regions in 2035, and guide the nationwide withdrawal around 2040. 4. Stop sales in 2050.

The "National VI" standard surpassed the "Euro VI" to rank among the most stringent exhaust emission standards in the world, and Hainan was the first domestic province to clearly ban the sale of fuel vehicles in 2030, which also sent many signals.

Judging from the response of domestic automakers, BYD has taken the lead, and many automakers such as BAIC, Changan, and Haima have also formulated plans to stop selling fuel vehicles in 2025.

It seems that Ren Zeping just wants to speed up the progress of stopping the sale of fuel vehicles.

But even so, it is not a good idea to suggest using industrial policy to "force back" fuel vehicles.

Fuel vehicles can be knocked down, but they should not be banned.

This is not to stand in the perspective of the horse and carriage to block the car, but to call for the visible hand to give way to the spontaneous adjustment of the market as much as possible from the perspective of market competition – those who can survive the fittest do not have to be one size fits all.

In reality, many people will use the issue of carbon emissions to justify the choice of side when "fuel vehicle PK new energy vehicle".

It is good to use carbon reduction to consciously attract consumption choices, but some popular fallacies need to be clarified, such as "new energy vehicles are all zero carbon emissions".

Some people have compared the total efficiency of the two energy consumption routes of fuel vehicles and new energy vehicles: looking at the MPG value of the vehicle emission measurement unit, the average MPG value of fuel vehicles is about 23, the good ones are 30, and the bad ones are 15-17. New energy vehicles are generally around 30, and their carbon emissions mainly come from power generation.

Compared with fuel vehicles, the main advantage of new energy vehicles is not so much carbon emissions, but rather the diversity of available energy.

Needless to say, carbon emissions are a negative externality that fuel vehicles need to actively face and address.

However, when the carbon emission quota/CCER carbon indicator trading rules are relatively perfect, it is obviously a better choice to give fuel vehicles the process improvement space to reduce carbon emissions throughout the life cycle than to directly stop.

It is important to let the carbon emission cost of fuel vehicles be borne by fuel vehicle companies, which is not impossible to achieve through market mechanisms.

From a practical perspective, there is a "fuel vehicle" option in addition to new energy vehicles, which is also good for consumers.

"Traditional car companies win in technology accumulation, and new forces are strong in user experience" is the usual judgment of many people when comparing fuel vehicles with electric vehicles.

Today, the integration and innovation of car companies in technology and experience, software and hardware has been breaking down some stereotypes.

But it should also be noted that in terms of cost performance, performance stability, driving experience, and supporting facilities, both do have their own advantages and disadvantages.

Some people like the cool interiors and smart cars of new energy vehicles, while others like the driving texture and pouring process of fuel vehicles.

Some people are troubled by the short battery life of new energy vehicles, the difficulty of finding charging piles, and the long replenishment time. Some people feel that fuel vehicles do not understand young people.

In this situation, it is obviously better to give consumers more choices than none.

From the perspective of competition, allowing fuel vehicles to compete with new energy vehicles also has more advantages than disadvantages for new energy vehicle companies.

Some people say, "In fact, fuel vehicles have been raising electric vehicles" – the value-added tax, additional tax on education fees, purchase tax, license tax, road maintenance fee, vehicle and ship tax borne by fuel vehicles are equivalent to subsidies and preferential "buy orders" for new energy vehicles.

If we say that the new energy vehicle support policies based on the promotion of the dual-carbon strategy, energy structure adjustment, infrastructure building and other factors, including green card unlimited travel, no lottery number, no purchase tax, no road maintenance fee, etc., push the competition between fuel vehicles and new energy vehicles to the situation of "asymmetric game", then after the subsidy retreat, new energy vehicle companies must rely on quality, price, experience and other factors to win the same competition with fuel vehicles.

Once there is no policy blessing and you have to rely on your strength to speak, the new car-making forces are bound to be more active and committed in solving issues such as battery life and power replacement.

From the perspective of the replacement cycle, the momentum of new energy vehicles is ferocious, but sales are still many grades behind that of fuel vehicles.

In the case of fair competition, fuel vehicles will not say no. In the short term, new energy vehicles can only partially replace and coexist with fuel vehicles.

To put it bluntly, let the market return to the market. Whether the historical mission of fuel vehicles comes to an end or not, it should be the market that has the final say, not the "standard answer" given by planning instructions.

Even if traditional car companies themselves intend to ban the sale of fuel vehicles, even if the "replacement of old and new" is a major trend, imposing a ban on sales is not a priority.

Ren Zeping himself also said that 2023 is a turning point, and the new energy industry chain will shift from policy-driven to market-driven.

Since it is market-driven, the market structure of the automotive industry should not only accommodate new energy vehicles.

Speaking of which, it is inevitable that some people will make a case for European countries to stop selling fuel vehicles.

Among them, it is necessary to distinguish whether it is "want to ban" under the guidance of administrative will, or "want to ban – research – evaluation – voting – ban" with procedural legitimacy and public opinion.

Interestingly, at the end of March, before the European Union passed an executive order to stop the sale of fuel vehicles by 2035, there was an "episode" – under German requirements, cars with internal combustion engines using carbon neutrality synthetic fuels are expected to continue to be sold after 2035, but the fuel used can no longer be gasoline.

Before that, the German government formed an alliance with the Czech Republic, Italy, Poland, Romania, Hungary, Slovakia and other countries, and said "I am against".

The reason is very simple: people also want to "maintain employment" and "solid advantages".

This shows two points: 1. In some countries, banning fuel vehicles is not something that can be banned if you want to. From the proposal to the final approval, there are many procedural hurdles.

2. The actual trend of public opinion and various interest games often influence the direction of policy, so there will be a situation where "the motion takes 10 steps forward and then retreats 5 steps".

Whether or not to ban the sale of fuel vehicles is ultimately a complex issue that combines carbon reduction, energy security, economic development, and worker employment. It is not a "new energy is the future" that can be reduced.

You can draw a conclusion from the disadvantages of fuel vehicles: it’s time to let fuel vehicles quit. I can also draw a conclusion from the disadvantages of fusing to stop the sale of fuel vehicles: you can’t ban fuel vehicles.

Under the controversy, common sense still needs to be reaffirmed: the life of fuel vehicles cannot be revolutionized, but it depends on market competition, not industrial policy.

Industry observer Wang Xinxi said it very well:

iPhone replace Nokia, not by discontinuing Nokia, but by product and technical advantages.

Recently, the State Administration for Market Regulation issued the "Notice on Continuing to Do a Good Job in Marketing Standards for Takeaway Merchants and Preventing Catering Waste" (hereinafter referred to as the "Notice"), requiring all localities to urge online catering platforms and catering takeaway merchants to strictly implement the "Anti-Food Waste Law of the People’s Republic of China" and other relevant provisions, further consolidate the main responsibility, continue to standardize catering takeaway marketing behavior, and effectively prevent catering waste.

In terms of implementing the main responsibility of online catering platforms, the "Notice" requires that platforms be urged to optimize marketing rules and agreement rules, and to publish appropriate ordering prompts in prominent positions on the page; encourage platforms to improve incentive mechanisms, promote merchants to develop, provide, and promote small meals, set the minimum price of meals reasonably, optimize the price-break discounts collection mechanism, and do not include staple foods in the scope of price-break discounts display; guide platforms to promptly correct irregular marketing practices.

In terms of compacting the main responsibilities of catering takeaway merchants, the "Notice" makes it clear that merchants should be urged to strengthen dynamic management; guide merchants to rationally determine the quantity and weight, provide small portions of meals, truthfully display meal information, and publish appropriate ordering prompts; supervise merchants to standardize marketing behavior and reasonably determine the starting price; encourage the use of food safety seals.

The "Notice" emphasizes that all localities should promote the revision and improvement of standards, increase publicity and implementation, and strengthen the implementation of supervision. Online and offline, at the same frequency, carry out supervision and inspection of food waste prevention and food safety, and continue to carry out "random inspection of restaurants". Those who cause obvious waste, serious waste and refuse to make corrections shall be severely punished according to law and publicly exposed. Strengthen publicity and education, carry out publicity activities, and actively create a good atmosphere.

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　　International Online auto channel News: On July 10th, Geely brand CMA high-end series — — China Xingyue S, a high-performance SUV, was officially launched, with four models, and the official price was 135,700-171,700 yuan. The new car is equipped with a 2.0TD turbocharged engine, and the top model is also equipped with racing-class exhaust sound and S-class electro-optical green dynamic kit optional package, which has full performance attributes; In terms of configuration, Xingyue S is equipped with ADB matrix LED headlights, FACE ID face recognition function and many other unique configurations at the same level, and supports the cloud upgrade of the whole vehicle FOTA, which continues to bring users a dynamic and comfortable full sensory experience.

Geely xingyue s price

Geely xingyue s

　　The overall shape is sharp and dynamic, showing high performance attributes.

　　In terms of appearance, Xingyue S introduced six body colors: fighter gray, knight black, Arthur blue, Zeus white, thunder gray and Hera red. The overall shape inherited the classic design language of Geely family, and around the aesthetic concept of "dynamic moment", the front face and side were respectively decorated with thunderbolt talons and star shuttle trims, and the tail super light wave exhaust tailpipe was designed with bright black and four sides, making the overall shape dynamic and sharp.

Geely xingyue s

Geely xingyue s interstellar driving sense engine room

　　In terms of interior, Xingyue S has created a futuristic interstellar driving cabin, equipped with S-class high-performance sports seats, high-grade suede materials and meticulous craftsmanship bring high-quality experience, and CMA letter embroidery on the back of the chair highlights Xingyue S performance genes and sports quality. The overall color matching of the interior uses a large area of pure black background, and is decorated with the dancing Xinghai matrix of electro-optic green. The triangular symbols are arranged in the interior of the vehicle in a dot matrix, which looks very dazzling and shows the beauty of agility.

　　The whole system comes standard with a 2.0TD engine, and its strong performance releases the feeling of driving and control.

　　In terms of power, the new car is equipped with a 2.0TD turbocharged engine, providing two power combinations of 2.0TD+8AT and 2.0TD+7DCT. 2.0TD high power +8AT gold power combination, which realizes the racing-class performance with an acceleration of 6.8s per 100 kilometers, making it the best choice for performance car enthusiasts; 2.0TD+7DCT power combination, the first in its class with 97% transmission efficiency and economic performance of 6.8L fuel consumption per 100 kilometers, meets the comprehensive needs of the mainstream public.

Geely Xingyue S is equipped with Bosch 9.3 high dynamic ESP system.

　　Inheriting the strong genes of CMA super matrix, Xingyue S brings users control passion and driving pleasure with strong performance and hard power. The body and chassis structural parts with high-strength steel exceeding 78% and the lightweight aluminum steering knuckle make the vehicle steering control more accurate; At the same time, the DP-EPS steering system owned by Xingyue S is adjusted by the professional team of Lotus, which brings higher handling stability and perfectly balances sports performance and comfort performance; In addition, the high dynamic version of Bosch ESP9.3 carried by Xingyue S can limit the understeer or oversteer of the vehicle, ensure the directional stability and steering ability of the vehicle, and give the driver and passenger a full sense of stability and confidence.

Geely Xingyue S carries out the full road experience of "Scorpion Bend" performance scene.

　　Relying on the strong product performance of Xingyue S, Xingyue S passed the hook test at an initial speed of 122km/h, and its performance far exceeded the industry standard. It is reported that the experience activities in the launch of new cars are combined with the hook test and the scorpion bending performance scene experience pioneered by Geely. In the scorpion bend scene, which combines traditional test subjects such as snake-shaped pile winding, linear acceleration and emergency braking, and Geely’s original "scorpion tail" and other all road conditions, the media and users fully experience the powerful performance of Xingyue S in steering system, braking system, suspension system and power system through their own test drive, and learn the high performance of the new car.

　　Multiple configurations leading at the same level to create an immersive driving experience

　　As a high-performance SUV, Xingyue S not only pursues high standards of performance, but also combines the whole scene of users’ daily driving to create an immersive driving experience with more comfortable technology configurations at the same level.

　　Xingyue S is equipped with unique ADB matrix LED headlights at the same level, which integrates three systems: adaptive anti-glare, automatic height adjustment and curve follow-up steering to provide more accurate and high-definition lighting for the road ahead; The skylight with a lighting area of 0.59 m, the largest panoramic starry sky in the same class, brings a broader visual experience; The 12-speaker BOSE luxury hi-fi system tailored for the whole vehicle, with three sound modes, creates an immersive sound effect and a pleasant experience; In addition, Xingyue S has the unique FACE ID face recognition function at the same level, which can remind people of fatigue driving and dangerous driving actions and bring security at any time. The equipment of kick-type induction electric tailgate further enhances the convenience of daily use.

Geely xingyue s vehicle supports FOTA upgrade.

　　It is worth mentioning that Xingyue S supports FOTA cloud upgrade, online upgrade, repair, function push and performance optimization of the whole vehicle, so that driving is no longer a static and attenuated experience degradation, but a dynamic and incremental sensory refresh.

Geely xingyue s

　　Since the continuous exposure of new car information, Xingyue S has gained great attention with its strong performance strength. At present, Xingyue S, Xingyue L and Xingrui together form the high-end series of Geely brand CMA. After the advanced performance, Geely Xingyue S caters to users’ demand for the continuous upgrading of automobile performance, which will set off a performance storm of China brand cars, bring better performance experience and full daily driving and control interest to consumers, and open the era of high performance of sports SUVs for all. (Source: Geely Automobile)

The picture comes from NIO’s official website. If there is any infringement, please inform and delete it.

On March 1, NIO announced its financial report for 2022, with a net loss of 14.437 billion yuan in 2022, breaking the trend of gradually narrowing losses in the past two years. The market believes that it seems to return to the dilemma of being in the ICU in 2019. In comparison, Li Auto’s loss of 2.03 billion yuan is almost negligible.

Gross margin cut in half, expenses further increased, cash reserves dropped… The sustainability of NIO began to face widespread doubts, and the reaction of capital markets was more direct. On March 1, the US stock market closed down 5.96%. At $8.83, it reached a new low since the second half of 2020.

Li Bin and NIO are under great pressure.

But at the same time of huge losses, NIO is still up the ante. Recently, NIO announced that it will add 1,000 replacement stations this year to cover more markets in third- and fourth-tier cities. Li Bin believes that in addition to the first-tier market, there is still more market space to expand. The construction of the charging and replacement system is providing support for NIO to sell cars.

In addition, the Financial Union reported that NIO’s new factory settled in Chuzhou, Anhui, and will put into production NIO’s third brand Firefly. Unlike the high-end positioning of the NIO brand, Firefly focuses on low-end models, and the price range may be 100,000 yuan to 200,000 yuan, or even 100,000 yuan.

At this time, if combined with the construction plan of the power station just mentioned, it seems that NIO’s sinking ambition can be found. Around this phenomenon, this paper attempts to answer the following three questions:

1. Why are car companies obsessed with the lower-tier market?

2. NIO, which starts from the mid-to-high-end market, "goes down", the advantages outweigh the disadvantages?

3. Is the lower-tier market a piece of fat for new power car companies?

Competing for the lower-tier market

Dcar and the China Electric Vehicle 100 Association released the "Low-tier market new energy vehicle user consumption behavior insight report", which studies and analyzes the portrait user, car purchase behavior and consumption trend of new energy vehicles in third-tier and lower cities.

The report pointed out that the lower-tier market users in the purchase of vehicles, the choice of new energy vehicles than the proportion of first- and second-tier cities, compared to first- and second-tier city users on the appearance of interior, cutting-edge technology, lower-tier market users are more concerned about parameter configuration and model price, the 150,000 yuan models are more favored.

Lower-tier market share of population

Zhang Yongwei, secretary general of the China Electric Vehicle 100 Association, made it even more clear that the new energy vehicle market will accelerate in 2023, with sales in second- and third-tier cities expected to account for more than 60%.

At the same time, our country is also accelerating the construction of new energy vehicle charging facilities. Cities in the third- and fourth-tier and below are promoting the increase of charging infrastructure building by formulating local subsidies and setting the upper limit of charging service fees. According to the latest data released by the China Charging Alliance, as of October 2022, the cumulative number of charging infrastructure in the country was 4.708 million units, an increase of 109% year-on-year.

From the current market development situation, the third- and fourth-tier markets are likely to be the next incremental space for new energy vehicles, and demand is being released.

Therefore, not only NIO, but also other new car players are eyeing the lower-tier market.

As early as three years ago, Tesla publicly announced the central city settlement plan, covering a total of 45 cities in the four major regions of China, including Yancheng, Jiangsu, Linyi, Shandong, Nanning, Guangxi, Ganzhou, Jiangxi and other low-tier cities – which was also interpreted by the outside world as Tesla’s sinking plan.

In March last year, Tesla published an article on its official account, "Tesla Village in the Mountains," describing how Cai Ge, who grew up in Panzhiga Village in Yunnan Province, inspired the villagers to replace their oil carts with Teslas.

In addition to further increasing the exposure of the original product, Tesla plans to launch a new model that is more accessible to the people, and is equipped with a more powerful, safe and cheap new battery.

The best implementation of the lower-tier market is BYD.

Data show that from 2021 to 2022, BYD’s sales of several hot-selling models in third-tier and lower-tier cities increased from 30% to nearly 40%. As of September 2022, BYD’s store ratio in third-tier and lower-tier cities was about 50%, with nearly 800 stores. BYD is reaping the growth dividends of the new energy vehicle market with its cost-effectiveness and car cost advantages.

In addition, Li Xiang, chairperson of Li Auto, said that another focus of Li Auto in 2023 is to expand the network layout of third- and fourth-tier cities. It is expected to add 50 urban layouts and 150 stores, basically completing the coverage of third- and above-tier cities.

Xiaopeng is also offering cost-effective products to the wider market. Xiaopeng P5 has the "world’s first mass-produced lidar smart car" label, and the subsidized price is 157,900-223,900 yuan. Xiaopeng’s experience center has also begun to expand to cities such as Liuzhou, Luoyang, Weifang, etc.

Second, with Tesla’s heart, lean towards BYD

However, it is a bit regrettable that the players seem to be actively planning, with the exception of BYD, most of them have achieved little.

After analyzing the sales channels of new car manufacturers such as Tesla and Wei Xiaoli, some research institutions found that their stores are still concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as in economically developed regions such as the Yangtze River Delta and the Pearl River Delta. Sales contributions also continue to come from these central cities.

But one thing is very interesting, today’s new car forces seem to be experiencing a "siege". Nezha and zero runners, who were originally developing steadily in the 100,000-200,000 yuan market, are focusing on the mid-to-high-end market to "gold-plated" the brand; while Wei Xiaoli, who is "looked up", hopes to use the lower-tier market to harvest more users.

From high-end to low-end, there are advantages and disadvantages. How should car companies choose? Huawei Smart Car Solutions BU CEO Yu Chengdong once said bluntly in an interview that he will not make a car within 200,000 yuan. But Che Bai think tank believes that small and beautiful cannot withstand big waves. For high-end car companies, it should impact the low-end market.

First, the high-end market is no longer attractive.

In the era when there were not so many new forces, Wei Xiaoli directly started building cars from the mid-to-high-end market, and after a period of relatively high-profile days, such as the Xiaopeng P7, NIO ES8, and Ideal ONE models, they all achieved very good results.

But Cui Dongshu, secretary-general of the Passenger Federation, said that in the current domestic new energy vehicle market, the sales of models under 200,000 yuan account for more than 50%, and it is expected that the market share of models under 200,000 yuan will be more than 70% in the future. This means that the high-end market where "Wei Xiaoli" is located is more than 200,000 yuan, which is not the fastest growing range.

Take NIO alone, Li Bin once proudly said that the average price of NIO exceeded 400,000 yuan. From another perspective, 400,000 yuan has also become a gap between NIO and the vast majority of users. If NIO wants to further increase its market share, it must enrich its product system, and sinking is an inevitable choice.

Secondly, the delivery volume is an important indicator of capital to see new power.

The logic is that the automobile industry has a strong economy of scale. In their book The Automobile Industry, the British economists Maxi and Silberstone argued that only mass production of cars can make prices more acceptable to consumers, and then consumers can promote product delivery, and a positive flywheel will run. And capital is also a big fan of this theory, so delivery is their primary consideration.

However, under the premise that high-end tram sales cannot increase rapidly, NIO’s delivery volume is worrying, and it has been forced to relinquish its top position in delivery volume since 2021.

NIO’s top priority now is to find new growth poles.

At this time, the launch of Alpine and Firefly sub-brands corresponding to the low-end market may be the key breakthrough for NIO to reverse the situation. If it enters too late, the market price may be divided by BYD, Tesla and other car companies, and it will be difficult for NIO to get a share.

The advantage of the high-end market lies in profit margins, while the advantage of the mid-to-low-end market is that it can move volume and provide higher risk resistance in times of economic crisis. Therefore, even with Tesla’s heart in mind, NIO has to rely on BYD.

Fortunately, NIO has obvious advantages in attacking the lower-tier market. For companies based in the low-end market, it is extremely difficult to move to the high-end market. In turn, high-end car companies sink into the low-end market, but it is much simpler. Price reduction and reduction are common solutions.

In addition, NIO has an advantage over other car companies, which is the power station. In Xingfu Town, Boxing County, Binzhou City, Shandong Province, NIO has 500 car owners, and the town’s household registration population is only 50,000. The reason why so many people are willing to buy NIO is because of the local construction of the power station.

When NIO’s charging stations are ubiquitous, it is difficult for other brand car companies to replicate them.

III. It is difficult to steal business from someone else’s mountain

The advantage is not small, but the problem of NIO entering the low-end market cannot be ignored. One of the keys is how much money NIO still has. When NIO went public in Hong Kong in early 2022, it revealed that the cash reserve was about 60 billion yuan, but NIO’s net loss in 2021 exceeded 10 billion yuan, and the net loss in 2022 exceeded 14.40 billion.

In addition to the loss mentioned at the beginning of the article, as well as spending huge sums of money to build and replace power stations, NIO will continue to build up the ante self-made battery, successively established (Shanghai Jiading) laboratory, set up research and development, manufacturing, sales (Anhui) company, 400 million yuan to invest in Xinganda, 12 million Australian dollars to subscribe to 12.6% of the shares of the Australian Mining Company (GR). Some time ago, Jianghuai Automobile acquired some assets of NIO at a price of 1.704 billion yuan, and many media believed that Jianghuai was assisting NIO.

Secondly, downward derivative models are not technically difficult for NIO, butBuilding a low-cost model is not easyAnd with the decline in raw material prices, the electric vehicle market is very likely to usher in a new round of price cuts to further compress NIO’s gross margin. At Tesla’s just-concluded investor day, Musk said that its models can further reduce costs by 50%. This undoubtedly poses a huge challenge to local new car makers such as Wei Xiaoli.

Moreover, Che Bai think tank checked the data of new energy vehicles to the countryside activities and found that traditional car companies are the well-deserved main force – BYD, Great Wall, SAIC, Jianghuai, Dongfeng, Chery and other traditional old car companies, vehicles are mostly small and mini cars priced below 100,000 yuan and with a cruising range of less than 300 kilometers.

In 2022, only a few new car brands such as Zero Run and Hezhong participated in the new energy vehicle to the countryside activity, and all "Wei Xiaoli" were absent. Why did this happen?

Different from traditional fuel vehicles, new energy vehicles put forward higher requirements for the after-sales services of automobile companies and the construction of local charging pile supporting facilities. Traditional car companies have more scale advantages in production and more perfect channel construction in the lower-tier market.

It is undeniable that the lower-tier market is the next traffic depression, but for most current car players, it is also a place full of thorns. Is the traditional car company relying on favorable terrain to continue to advance, or is the new force swooping into the battle? It is still unknown, but it is not up to NIO to choose.

Looking back at the price of Tesla Model X at that time, which was nearly one million yuan, it firmly stood in the position of a high-end brand, but since 2010, Tesla has been in a state of loss, and even reached the brink of life and death. It was not until 2016 that Tesla turned to the public to make a profit. Therefore, we might as well give domestic new cars some more time.

[Full text reference]

[1] "Insight Report on Consumption Behavior of New Energy Vehicle Users in the Lower-tier Market", China Electric Vehicle Hundred People’s Association & Dcar

[2] "BYD’s" price increase ", how long can it" sell the crown "?", inside and outside the table, Insight Data Research Institute

[3] "New energy vehicles enter the fourth year in the countryside, and the market needs more efforts to sink", China Consumer News

[4] "Tesla Village in the Mountains", Tesla Tesla

　　No one expected that the hot "stealing vegetables" game in 2009 would lead to the explosion of Tencent Cloud.

　　What is even more surprising is that Tencent Cloud, which has been dormant for 10 years and was once not optimistic, will now become Tencent’s first starting point to solve the midlife crisis, and it is also a major weapon for Tencent, Alibaba, and Huawei in the industrial Internet PK.

　　"Stealing Vegetables" Stolen Tencent Cloud

　　In 2009, Tencent was still a medium-sized company, and QQ space was still a non-mainstream camp of the post-80s and post-90s generation. At that time, QQ farms were introduced into QQ space, setting off a national rush to steal vegetables.

　　But behind the explosion of the game of stealing vegetables, it is Tencent’s team of programmers who are working hard to maintain it. The system of QQ farm is like a canal in a farmland, and users are like watering water. If the water storage capacity of the canal is not large enough to withstand the flood of hundreds of millions of users stealing vegetables at the same time, the system will naturally collapse.

　　In order to support the normal operation of QQ Farm, Tencent purchased and put thousands of additional servers on the shelves in just one month, and it became a common thing to add 4,000 servers a month.

　　The incident of "QQ Farm Stealing Vegetables" enlightened Tang Daosen and his colleagues, the technical head of QQ Space at the time. Not every company can keep adding servers, and not every company has the need to keep using these servers. If the game is not popular, these servers are equivalent to idling.

　　Is there a way to solve this problem?

　　At that time, a series of academic papers on the GFS architecture were published abroad, and the team of Tang Daosheng and Yao Xing analyzed the technical details and developed a new set of low-level data storage methods based on the actual needs of the business. After this creative method was abstracted, it was generally applicable in other businesses, so that other technicians did not need to redesign the system at this level.

　　This is the embryonic form of Tencent Cloud.

　　Two opinions, life on the line

　　The process of Tencent Cloud gradually flourishing was not smooth sailing, and soon, two opinions emerged within Tencent.

　　One side is to stop the business, and the cloud is a "hard work of mining coal". There is no profit, heavy investment, high cost, unclear long-term development, and its own business has been in a very low state. The other side is to argue that the cloud is a business that cannot be easily abandoned.

　　Tang Daosheng defied all arguments and has been insisting on moving around with limited resources, giving Tencent Cloud a chance to survive.

　　It wasn’t until around 2011 that Tencent realized that it was time to open up its industrial ecosystem and gain more partners. To achieve this goal, in addition to sharing the huge traffic of QQ and WeChat, it also needs to provide more solid technical capabilities to partners.

　　Tencent Cloud finally has the opportunity to make an appearance!

　　In a public interview, Mr. Tang explained the relationship between Tencent Cloud and the open ecosystem. "When you really open up traffic to the outside world, you find that the back-end support capabilities of these partners are relatively poor. Even if I can guide tens of millions or even hundreds of millions of groups to you, if you can’t catch it, it will collapse. And [Tencent Cloud] is the ability of Tencent to serve a large number of users accumulated over more than a decade. So, open up IT capabilities to partners as well."

　　The most impressive thing was the subsidy war of Didi Kuaidi that year. Didi’s order volume rose dozens of times in a short period of time, and servers in various places were in a hurry.

　　"When Didi’s server hangs up, users will flock to the fast one. The fast server hangs up immediately, and users will flock back, and Didi will hang up." The parties recalled that whoever’s server stabilizes, users will settle down.

　　After receiving Didi’s call for help, Tencent and Didi’s technical team fought for 7 days and 7 nights. The engineers were too busy to take a shower and stinked, and finally withstood the battle that decided the survival of the two families. Then Didi quickly migrated the system to Tencent Cloud, withstood several traffic peaks, and finally had the last laugh in the online car-hailing war.

　　In 2018, Tencent was on the cusp of the trend again. Based on this timing, Pony Ma, who has long been on the stage for Tencent Cloud, spoke out. In a small box in a Hong Kong restaurant, Pony Ma asked strategic questions such as "whether the cloud is the most important for Tencent" in one breath. These questions made every member of the general office disarm.

　　A few days later, at an expanded meeting attended by more than 40 vice presidents, Liu Chiping, president of Tencent Group, asked: "I think the cloud business is very important to the future development of the company, and the company must do it. Please raise your hand."

　　All hands raised.

　　"Okay, you support it." Lau Chiping smiled, and after the meeting, the vice presidents realized that this was a "gun surrender" conference.

　　Anticipating that "surrender the gun" might encounter resistance, Lau Chiping specially arranged this session, so that everyone had no room to bargain. "Which department should be taken from, and when it comes to cloud (CSIG business group), there are no conditions."

　　Since then, from the "general manager" to the core executives, the view has been formed that the Internet has entered the second half of the TO B, the cloud is the most important strategic tool, and it is time to unleash the power of Tencent Cloud. Subsequently, Tencent announced the restructuring, and the Cloud and Smart Industry Group (CSIG) was born, focusing on the industrial Internet, as the pioneer of the new blueprint of Tencent.

　　Pony Ma opened the "green light" to enter the 2B market

　　Pony Ma is optimistic about the future of Tencent Cloud. He has always been cautious about WeChat entrance, and has business to try to get it. Before Zhang Xiaolong speaks, Pony Ma will rush to refuse. But this time, Pony Ma helped Tencent Cloud find Zhang Xiaolong to get WeChat entrance.

　　This detail makes Mr. Tang more confident. On the cloud track, Mr. Tang quickly ran, and the first arena was the game cloud. Tencent is the world’s largest game company, which is its ecological advantage.

　　The life cycle of a game is short, and it usually dies out after two or three years. However, in order to maintain the operation of a game, the operating company has to lay out a district and hundreds of servers. And Tencent Cloud can help game companies save these resources and provide a complete set of game services.

　　Taking "Honor of Kings" as an example, Tencent Cloud has studied how to do mobile phone evaluation for games, how to do numerical system and game rating, how to do a good voice call system and other services, all packaged and provided.

　　Soon, Tencent Cloud became the leading player in the gaming cloud market.

　　In the field of live broadcast, real-time audio & video technology based on QQ social services has always been Tencent’s technical advantage. From video calls to group videos to live video broadcasts, Tencent’s accumulated IT capabilities in this field soon gained explosive output opportunities with the arrival of the first year of live broadcast. So soon, in 2017, Tencent Cloud firmly occupied the first position of live broadcast cloud.

　　Then Tencent Cloud also made efforts to enter the field of government affairs, developing the "Guangdong Provincial Affairs" Mini Program. Today, one out of every 16 Cantonese people uses the "Guangdong Provincial Affairs" Mini Program, and 625 people handle business through Guangdong Provincial Affairs every minute. As of 2019, Tencent Cloud and partners have landed multiple large-scale government affairs projects in 22 provinces.

　　With the advantage of 2C ports, Tencent Cloud has fought one good battle after another in 2B ports. In fact, 2B is still very close to daily life. For example, Tencent Cloud’s technology allows multiple people to communicate in real time, minimize noise and echo, reduce the delay time of foreign calls, and allow leasing parties to sign online contracts.

China Economic News Network (Liu Chenxi)On December 26th, at the Wenjie M9 and Huawei’s winter full-scene conference, the luxury technology flagship Wenjie M9 was officially released. As the most important product of the year under Hongmeng Zhixing, Wenjie M9 is equipped with Huawei’s smart car full-stack technology solution. It not only fully boarded Huawei’s top ten smart car black technologies, but also brought many leading-generation product highlights such as new family design, changeable space, smart cockpit, intelligent driving control, intelligent driving, and intelligent security. Provide users with a continuous leading travel experience.

Yu Chengdong, executive director of Huawei, CEO of End Point BG, and chairperson of Smart Car Solutions BU, said: "Qinjie M9 is a landmark product in the era of intelligence. We have brought all the best Huawei smart car black technology to the car. In all aspects that users can imagine and can’t imagine, it has brought a leading generation of excellent experience, redefined the smart car standard, and is a well-deserved luxury technology flagship SUV!"

New family design, six-seat seating

In terms of appearance, the internal and external design of Wenjie M9 continues Huawei’s aesthetic principles of "extreme, pure and simple", and is a design model for Huawei in the era of smart travel. Wenjie M9 offers two solid colors of car paint: "Makino Blue" and "Gilt Black", as well as three double colors: "Danxia Orange", "Yadan Black" and "Galaxy Blue". The interior offers three color schemes: "Wangshu Apricot", "Moon Shadow Grey" and "Red Tea Orange".

Thanks to the new luxury D-class platform and the advantages of integrated die-casting body, Wenjie M9 allows SUV to achieve a flat floor for the first time, and the third row enters and leaves the farewell steps. Wenjie M9 has a front row space of 1045mm, a second row space of 1060mm, and a three-row space of 950mm. It has the largest space performance in the same class. At the same time, the occupant space in the cockpit reaches the largest 2725mm in the same class, with a higher room acquisition rate. It also supports a variety of seat modes with 3, 4, 5, and 6 seats. The sense of vision, space, and flexibility are comparable to mainstream MPV models, easily meeting users’ full-scene travel needs.

The M9 is equipped with six equal-right seats, with a unified front, middle, and rear row configuration. It also has independent charging ports, cup holders, mobile phone slots, and HUAWEI MagLink sockets. Even the third-row seats are equipped with heating functions, providing both practicality and entertainment.

Leading smart cockpit, intelligent interaction is further advanced

The M9 is equipped with the new HarmonyOS 4 and the new HUAWEI SOUND excellent series, and the whole car is fully equipped with 10 screens. At the same time, Xiaoyi is equipped with an AI large model for the first time, creating more full-scene possibilities for users.

The M9 is fully equipped with up to 10 screens, ready to meet the full scene needs of users for driving, entertainment and work. Among them, the industry’s first car-level projection system is on board, with a 32-inch lifting projection screen, which perfectly replicates the cinema-level viewing experience.

The new HUAWEI SOUND Excellence Series has flagship hardware configuration, equipped with 25 units of professional-grade audio, and the power amplifier output reaches 2080W. The star ring scatter integrates light and shadow aesthetics, acoustic technology and AI wisdom, making the audio-visual effect more shocking. At the same time, the flagship-level hardware is matched with Huawei’s leading technology and algorithms, bringing super-sensory spatial sound, smart sound field, privacy sound shield, smart dessert bit, and many other original functions in the industry, so that the sound is more than just listening.

Xiaoyi, the intelligent assistant in the car, has been further upgraded and optimized to become the "strongest brain" of the Wenjie M9. At the same time, Xiaoyi also has unimaginable voice interaction capabilities, and the whole car has six seats without waking up. Xiaoyi can not only identify the identity of each passenger, but also know where they are sitting, respond accurately and provide personalized services.

Leading smart driving control, no restrictions on smart driving

The Wenjie M9 is equipped with the leading generation of Turing intelligent chassis, adopts front and rear multi-link independent suspension, intelligent closed air suspension and CDC variable damping shock absorber as standard in the whole system, and the body height is intelligently adjusted in 5 gears, with both comfort and handling. Based on the HUAWEI iDVP smart car digital platform, through the multi-modal fusion sensing system, HUAWEI DATS dynamic adaptive torque system and HUAWEI xMotion intelligent body collaborative control system, the mechanical quality is maximized with AI and software capabilities, bringing a better driving, safe and comfortable driving experience.

In terms of power, the pure electric model has the highest mass-produced speed motor in the industry at 22000rpm, and the 0-100km/h acceleration time is only 4.3 seconds, which is comparable to supercars; the ultra-low power consumption is only 17.4kWh/100km, bringing users four-wheel drive power and two-wheel drive energy consumption. The extended range model is equipped with a pure electric drive extended range platform 4.0, with an industry-leading 15:1 compression ratio. With the intelligent range extension system, the CLTC has a comprehensive battery life of up to 1362km (42-degree battery)/1402km (52-degree battery), and the pure electric battery life reaches 225km (42-degree battery)/275km (52-degree battery).

Huawei’s industry-leading intelligent vehicle light technology, such as Huawei’s HUAWEI ARHUD head-up display system, HUAWEI XPIXEL megapixel smart projection headlights, etc. HUAWEI ARHUD deeply integrates real scenes with smart driving, and the wide light blanket allows users to drive and meet on narrow roads more safely, and jointly helps smart driving control enter the light age.

Q & J M9 fully upgrades the HUAWEI ADS 2.0 high-end intelligent driving system, equipped with a newly designed 192-line lidar, with more powerful accurate detection and fast response capabilities. Q & J M9 has leading parking capabilities, visible and easy to park, supports custom parking spaces and traced reversing, and brings innovative parking and driving functions, so that there is no anxiety in parking the car from now on.

Leading hardcore security, security is the greatest luxury

Safety is the greatest luxury. In terms of passive safety, the super Xuanwu body adopts the most stringent design standards, and the body aluminum alloy volume accounts for 80%. The whole car is made of 2000MPa nuclear submarine-class thermoformed steel in 12 places, with high-grade batteries, cockpit, privacy and security protection, to escort users every trip.

Based on the powerful capabilities of HUAWEI ADS 2.0, the forward AEB capability of the Q & J M9 is further advanced. The forward stationary vehicle AEB active braking speed supports a maximum of 120km/h, covering human driving and intelligent driving scenarios. Lateral support 40-120km/h active obstacle avoidance, backward support 1-12km/h active braking, greatly reducing the probability of accidents. In addition, the Q & J M9 is also equipped with ESA emergency steering assistance system for the first time. When there is a risk of collision between the vehicle and the target in front, it can automatically control the steering to assist the driver to avoid collisions, bringing safer intelligent avoidance capabilities to users.

　　On August 25th, Bentley Motor presented its latest product lineup at the 2023 Chengdu International Automobile Exhibition. The flagship masterpiece of the brand ultra-luxury SUV adds a longer wheelbase. The elegant version leads three elegant models including Bentley Feichi Elegant Edition and Continental GT Elegant Edition, as well as Tianyue models, which gather in Rongcheng. The Bentley Speeding Plug-in Hybrid Mulliner version was also exhibited on the same stage. As the most energy-efficient model of the brand to date, it explained the extraordinary ambition of Bentley brand to lead the ultra-luxury travel mode in line with the sustainable concept.

　　Kim Airey, executive general manager of Bentley Motors in China, Hong Kong and Macau, said, "Southwest China is one of the most important regional markets for Bentley brand in China. In May this year, we unveiled the second official authorization center and a brand-new city exhibition hall in Chengdu. In the future, we will continue to fulfill our commitment to the China market, bring a richer product lineup, excellent service and extraordinary experience to China customers with unique tastes, and work together to explore more possibilities for sustainable ultra-luxury travel and lifestyle. "

　　At this auto show, the luxury booth of Bentley Motors is not only used to showcase the brand luxury cars, but also to create an extraordinary space with brand style for customers. The brand-new design and exquisite details inspired by the brand’s iconic elements add modern aesthetic style. Bentley Home, which highlights the design genes of Bentley brand, is full of luxury style.

　　Tim Yue Long Wheelbase Yadu Edition: Leading the Concept of Healthy and Pleasant Travel

　　As the brand’s ultra-luxury flagship masterpiece, the Tim Yue Long Wheelbase Edition is based on the feedback from customers in China, which is one of the examples of Bentley brand’s extraordinary products tailored to meet customers’ highest expectations. While demonstrating the elegant demeanor and extraordinary bearing of Bentley, it meets the healthy, comfortable, relaxed and pleasant travel needs of China customers with luxurious and comfortable driving experience.

　　Based on the second-generation Tim Yue model, the wheelbase of the Bentley Tim Yue Long wheelbase version and the rear row of the cockpit are extended by 180 mm, which has a cockpit space that is superior to peers and a driving experience with both performance and comfort. Bentley Diamond Illumination is introduced for the first time, which organically combines leather veneer made by craftsmen with lighting aesthetics to create a pleasant cabin atmosphere.

　　The Yadu version further optimizes the cockpit design, with the world’s first technology and exclusive configuration, including more spacious and transparent cockpit space, Bentley Airline Seat Specification, new negative ion air purifier, the lowest cockpit noise in its class, etc., to achieve a quiet and luxurious travel experience and explain the brand’s healthy and pleasant travel concept to China customers.

　　Bentley Aviation Seat Suite is the most advanced car seat so far, with 22-way adjustable function, and the world’s first automatic temperature sensing and relaxing massage function, which can help drivers and passengers to maintain the optimal body temperature while minimizing the fatigue during the journey.

　　The appearance of the exhibition car is painted in Havana with 22-inch ten-spoke painted wheels. The vertical waterfall grille design has both elegant charm and awe-inspiring visual effects. Hotspur leather is widely used in the interior, and the unique logo, inlaid ornaments and embroidery of Yadu version with the word "Azure" run through the body and interior design, showing elegant and meaningful aesthetic style.

　　Continental GT yadu edition: recreating modern magic carpet

　　In 2023, the Bentley Continental GT model celebrated its 20th anniversary. This model, which has created a new market segment for ultra-luxury sports travel cars, has extraordinary significance across the times in the modern development history of Bentley cars, showing a harmonious aesthetic feeling that combines stunning design, surging power, comfortable driving and ingenious craftsmanship.

　　Continental GT Yadu Edition introduces exclusive configuration to ensure that regardless of the length of the journey, drivers and passengers can enjoy a relaxed and comfortable journey, just like "a magic carpet with a modern feeling enough to control a long journey". Seats are the foundation of driving comfort and control, and all Bentley Yadu models are equipped with Front Seat Comfort Specification as standard. Bentley Dynamic Ride is the highlight of Continental GT Yadu Edition. The 48V active anti-roll control system can reduce bumps and make travel easier and more comfortable. At the same time, it comes standard with a traveling specification including a driver assistance system, which can easily cope with complex and changeable road conditions and weather.

　　The Continental GT Yadu model, which appeared at this auto show, was decorated with the appearance of Kingfisher, which was created by Mulliner, the personalized customization department of Bentley Motors, and was eye-catching and unique. The interior uses the color collision of Linen and Brunel blue, and with the Piano Black panel, it shows the elegance and dignity of European GT cars.

　　Bentley Speeding Plug-in Hybrid Mulliner Edition: The Latest Masterpiece in the Course of Brand Sustainable Development　

　　Bentley Speeding Plug-in Hybrid Mulliner is by far the most energy-efficient Bentley model with the best fuel economy. It is equipped with a 2.9-liter V6 gasoline engine and an advanced motor, which is both luxurious and powerful. With a comprehensive cruising range of more than 805 kilometers and an electric cruising range of more than 41 kilometers, the car is enough to meet the needs of customers for a luxurious and long-distance lifestyle that conforms to the sustainable concept.

　　Mulliner models are the pinnacle of their own cars, with a large number of exclusive details made by hand, using high-quality traditional materials and technological innovation materials. The Bentley Speeding Plug-in Hybrid Mulliner on display is painted with Kong Quelan appearance. The main color of the interior is Newmarket Tan, with Burnt Oak leather, and decorated with gold embroidered badges and welts, showing the consistent elegance of the world’s most outstanding ultra-luxury four-door sports travel car. (Photo: provided by Bentley Motors)

Although there are frequent new forces in the car industry, the brand created by Sailis hand in hand with Huawei, the world’s leading intelligent end point provider, is still a special presence in the field of new forces, so that today, people are still talking about the bold attempts of both partners and the various performances of AITO in the field of intelligence after asking the world.

After the launch of AITO, it launched "Accelerate Run", and successively released three smart cars, the M5, the M7, and the M5 pure electric version, which achieved a good reputation. According to the survey, AITO has performed well in the quality rankings of new energy medium and large SUVs in the first half of 2023, and the AITO M7 has been highly recommended by many car owners due to its good performance. In May this year, AITO’s 100th complete vehicle rolled off the assembly line, which means that the brand achieved a breakthrough from 0 to 1 in only 15 months. "This represents the recognition and trust of users in us, and also verifies the success of the smart car model." Huawei managing director, end point BG CEO, intelligent car solutions BU CEO Yu Chengdong said.

"Speed up and run" is still going on, and AITO has continued to "intelligentize" the world. On September 12, AITO asked the world to officially launch the new M7. This new car priced at 249,800 – 329,800 yuan has been upgraded in terms of intelligence, among which intelligent driving and intelligent cockpit are especially worth mentioning. AITO asked the world to call them "Double Intelligence".

AITO’s new M7 Max smart driving version is equipped with HUAWEI ADS 2.0 high-end intelligent driving system, which is equipped with 27 sensing hardware around the vehicle, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, can achieve full-scene, all-weather, and large-scale perception of dynamic and static targets.

The 27 sensing hardware includes 1 overhead lidar, 3 millimeter-wave radars, 12 ultrasonic radars and 11 high definition visual perception cameras, which are equivalent to the 27 "eyes" of the new M7, which can achieve all-round observation of road conditions without dead ends and 99% fine identification of obstacles. In the product evaluation, rows of cones, stationary water horses, mounds of debris, fallen trees on the roadside, and gravel falling from the mountain are all included in the evaluation range, and they cannot escape the "eyes" of the new M7 by AITO. Not only that, the new car can also recognize foreign-shaped objects passing through the obstacle list, with a recognition rate of 99.9%.

Recognition is not the goal, reasoning through recognition, rapid decision-making, rapid response, and saving danger are the goals. After accurately identifying the behavior of surrounding traffic participants, the "fully armed" AITO Wenjie New M7 can achieve high-level intelligent driving with safety, comfort, and efficiency, which of course includes urban sections and high-speed sections during peak traffic periods; new cars can find parking spaces without self-learning, and park into parking spaces autonomously, truly achieving "visible and parking"; Sentinel mode detects potential dangers nearby, and the system will issue an alarm and record a video…

AITO asked the world that the new M7 is intelligent inside and outside, not only has "clairvoyant" and "downwind ear", but also has a strong "inner", and their equipment makes the title of "double intelligence" more appropriate.

The new AITO M7 is equipped with Hongmeng Smart Cockpit 3.0, which can switch between the mobile phone screen and the car screen freely, allowing drivers to feel the magic of space jumping. For example, before boarding the car, you are playing games, listening to music, swiping dramas, and entering the cockpit. Just touch the connection, you can continue to feel the experience through the large screen in the car. The new car can also realize multi-finger touch to zoom arbitrarily, freely switch tasks, one-click access to the super desktop, and multi-functions are immediately displayed. Experiencers have commented that it is as smooth as the Huawei Mate 60 Pro mobile phone.

Intelligent not only gives the new car a smooth and smooth experience, but also realizes many other functions. For example, the AITO Qinjie new M7 in-car navigation supports offline map voice navigation, and the recognition rate of offline map voice navigation can reach 99%. For example, the AITO Qinjie new M7 can help owners who "park and forget" to find a car accurately through the APP. For example, the one-click reservation reserve car equipped in the cockpit can quickly help drivers and passengers adjust the temperature and air in the car through "memory", and reduce the sound in the car through "soft instructions", making the car as comfortable and quiet as a quiet forest.

Safety is always a topic of concern for drivers and passengers. While creating physical safety, AITO is also using its intelligent advantages to "double blessing" the active and passive safety of vehicles.

In terms of physical safety, the new AITO M7 adopts a cage-type body design structure. The whole body of submarine-grade thermoformed steel accounts for 24.4%, and can withstand 17 tons of weight per square centimeter. The threshold beam of the vehicle is filled with aluminum profiles to increase the "bone density" of the vehicle, and they also protect the battery cells and battery modules of the vehicle body. The new car is equipped with 8 airbags, and it is also equipped with front double preload seat belts.

In terms of intelligent "secondary blessing", the new car can support the low-speed driving scenarios of the vehicle forward and backward by expanding the AEB emergency braking function in the active safety system, covering the rolling scene, and realizing low-speed emergency braking; in the case of reversing, it can identify the collision risk including children, anti-collision columns, cones, etc. The multi-sensor fusion sensing system of the AITO Interview New M7 can realize the longest detection distance of 200m, and the maximum horizontal detection angle can reach 120 °, which increases the vehicle’s anticipation of dangerous situations. The AITO Interview New M7 can increase the maximum braking speed to 90km/h through AEB automatic emergency braking, which can reduce the safety accidents caused by inattention and complex road conditions caused by nine causes. In the tunnel section, AITO’s new M7 can respond quickly through a fully integrated sensing scheme and lidar, enabling emergency avoidance in the event of abnormal weather or rockfalls in mountainous areas.

The highlights of AITO’s new M7 are far more than that. More highlights need to be felt by drivers and passengers. Its 249,800 – 329,800 yuan price is also very friendly to consumers. It hopes to truly target the majority of Chinese household users and become a high-intelligence and cost-effective product that replaces "brand premium" with "intelligent equal rights".

Looking forward to the launch performance of AITO’s new M7, and looking forward to more users being able to experience the new driving experience brought by its high-tech. (Yang Yang)

CCTV News(Reporter/Yao Shuting): A few days ago, some consumers complained on social platforms that they were suspected of encountering "bounced tickets" when purchasing Lin Junjie Nanchang concert tickets on a ticketing platform. After payment, they actually changed from Lin Junjie concert tickets to Pan Weibai concert tickets. Consumers immediately applied for a refund, and the refund page showed that 50% of the handling fee was charged.

Xiaojie snapped up tickets for Lin Junjie’s concert on June 2 on the evening of May 6, and entered the ticket purchase interface of Lin Junjie’s concert through the homepage of the platform. After swiping the ticket, she immediately paid without secret. Xiaojie introduced to CCTV News + reporter: "I bought a ticket of 1380 yuan, and Lin Junjie also has this ticket file, so I didn’t find anything abnormal until the payment was completed. But what I didn’t expect was that the message" Successful purchase of Pan Weibai’s concert tickets "popped up after the payment was completed. After finding out that she bought the wrong ticket, Xiaojie immediately applied for a refund. The page showed that the day was already on the 16th day after Pan Weibai’s concert was issued, and the refund fee was 50% of the ticket price.　

Consumer Tang bought Pan Weibai’s concert tickets for 1,180 yuan. She introduced to the "News +" reporter that all personal information had been pre-filled before invoicing. After Lin Junjie’s concert tickets were opened, the hot window on the platform was only Lin Junjie’s ticket purchase interface. Click to enter the ticket purchase interface, and there is no need to fill in other information again. When Ms. Tang received the ticket purchase text message, she found that she had purchased Pan Weibai’s Nanchang concert tickets.

"It’s obviously the first picture of Lin Junjie’s character, but the jump is Pan Weibai’s concert, and the system automatically jumps around. Isn’t this misleading and deceiving consumers?" Consumer Ms. Chen recalled that the evening of May 6 was during the time period for Lin Junjie’s concert to issue tickets, and the ticket purchase interface of Pan Weibai’s concert was in the state of "reservation and purchase", and tickets could not be purchased. Ms. Chen told reporters that many Pan Weibai fans under the relevant Weibo also raised questions: "I can’t get Pan Weibai’s tickets if I want to. How can so many people buy tickets?"

According to media reports, in early 2024, multiple consumers bought tickets for the "Lin Junjie JJ20 World Tour Concert Chengdu Station" concert on the same platform, but after payment, they found that the ticket information was "2024 Lin Zixiang 50 Jian Concert". Due to the approaching performance time, the platform refused to apply for a refund. The ticket buyers questioned the platform’s deliberate "bounce", and the platform denied the system problem, believing that the ticket buyer accidentally "clicked wrong", but agreed to a full refund.

In April 2024, after consumer Xiaoyu purchased tickets for Xu Song’s concert on the platform, he found that the order showed Su Youpeng’s concert tickets. He called customer service to complain unsuccessfully, but still received tickets for Su Youpeng’s concert the next day.

Ms. Chen told reporters that there are currently nearly 70 consumers with the same experience, and some consumers have received text messages from the Nanjing Jianye District Culture and Tourism Bureau after complaining: "Jianye District Culture and Tourism Bureau has contacted the organizer for communication and coordination, and the organizer has agreed to refund the ticket, but the publicity of the handling fee has been reviewed and filed by the Nanchang Public Security Department and cannot be changed without authorization. Moreover, the ticket purchase error was caused by the ticketing platform, and the organizer was not at fault and could not reach a full refund. In view of the failure of mediation, it is recommended that consumers protect their rights through legal channels."

On May 9, some consumers received a text message reply from the platform: Feedback has been confirmed, and full refunds are not supported.

Beijing Yuecheng Law Firm senior partner Yue Yushan said that the main point of the incident is whether the platform has breached the contract or infringed the situation. According to the "Consumer Rights Protection Law of the People’s Republic of China", consumers have the right to choose goods or services independently, and consumers also have the right to know the specific situation of the relevant goods or services. If the platform deliberately sets up a jump link, causing consumers to fail to buy the tickets they want to buy, which has damaged consumers’ right to choose and know, it is an infringement of consumer rights and interests. The platform needs to bear the corresponding responsibility. Once it constitutes fraud, it may have to bear the responsibility of refunding one to three.

According to the September 2023 "Notice of the Ministry of Culture and Tourism and the Ministry of Public Security on Further Strengthening the Standardized Management of Large-scale Commercial Performance Activities and Promoting the Healthy and Orderly Development of the Performance Market", performance organizers should establish a ticket refund mechanism for large-scale performance activities, set a reasonable level of ticket refund fees, and protect the legitimate right of ticket buyers to refund tickets. Yue Yushan mentioned that even if the platform does not deliberately set up "bounce tickets," when consumers buy the wrong ticket or need to refund the ticket, they will directly charge a 50% handling fee, which may not be a reasonable and legal behavior.

Under normal circumstances, consumers rarely take photos and collect evidence in advance when purchasing goods and services, so they face the problem of "providing evidence" when protecting their rights. In this regard, Yue Jiushan introduced that consumers can prove the products and services they plan to buy through the background search records, as well as the final payment records, so as to prove that the final purchase results do not match expectations. At the same time, they should also keep relevant ticket purchase records and payment information. After finding problems, they can first negotiate and communicate with the platform. If the negotiation fails, they can call 12315 to complain, or report and report to the market supervision department, or they can directly file a lawsuit with the people’s court to solve the problem through litigation.

Yue Yushan suggested that when consumers conduct transactions on the Internet, they must determine whether the purchased goods and services are correct. In addition, merchants should operate in good faith during the business process and do not seek improper benefits through other means.

(At the request of the interviewee, all names are pseudonyms.)