Although there are frequent new forces in the car industry, the brand created by Sailis hand in hand with Huawei, the world’s leading intelligent end point provider, is still a special presence in the field of new forces, so that today, people are still talking about the bold attempts of both partners and the various performances of AITO in the field of intelligence after asking the world.

After the launch of AITO, it launched "Accelerate Run", and successively released three smart cars, the M5, the M7, and the M5 pure electric version, which achieved a good reputation. According to the survey, AITO has performed well in the quality rankings of new energy medium and large SUVs in the first half of 2023, and the AITO M7 has been highly recommended by many car owners due to its good performance. In May this year, AITO’s 100th complete vehicle rolled off the assembly line, which means that the brand achieved a breakthrough from 0 to 1 in only 15 months. "This represents the recognition and trust of users in us, and also verifies the success of the smart car model." Huawei managing director, end point BG CEO, intelligent car solutions BU CEO Yu Chengdong said.

"Speed up and run" is still going on, and AITO has continued to "intelligentize" the world. On September 12, AITO asked the world to officially launch the new M7. This new car priced at 249,800 – 329,800 yuan has been upgraded in terms of intelligence, among which intelligent driving and intelligent cockpit are especially worth mentioning. AITO asked the world to call them "Double Intelligence".

AITO’s new M7 Max smart driving version is equipped with HUAWEI ADS 2.0 high-end intelligent driving system, which is equipped with 27 sensing hardware around the vehicle, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, can achieve full-scene, all-weather, and large-scale perception of dynamic and static targets.

The 27 sensing hardware includes 1 overhead lidar, 3 millimeter-wave radars, 12 ultrasonic radars and 11 high definition visual perception cameras, which are equivalent to the 27 "eyes" of the new M7, which can achieve all-round observation of road conditions without dead ends and 99% fine identification of obstacles. In the product evaluation, rows of cones, stationary water horses, mounds of debris, fallen trees on the roadside, and gravel falling from the mountain are all included in the evaluation range, and they cannot escape the "eyes" of the new M7 by AITO. Not only that, the new car can also recognize foreign-shaped objects passing through the obstacle list, with a recognition rate of 99.9%.

Recognition is not the goal, reasoning through recognition, rapid decision-making, rapid response, and saving danger are the goals. After accurately identifying the behavior of surrounding traffic participants, the "fully armed" AITO Wenjie New M7 can achieve high-level intelligent driving with safety, comfort, and efficiency, which of course includes urban sections and high-speed sections during peak traffic periods; new cars can find parking spaces without self-learning, and park into parking spaces autonomously, truly achieving "visible and parking"; Sentinel mode detects potential dangers nearby, and the system will issue an alarm and record a video…

AITO asked the world that the new M7 is intelligent inside and outside, not only has "clairvoyant" and "downwind ear", but also has a strong "inner", and their equipment makes the title of "double intelligence" more appropriate.

The new AITO M7 is equipped with Hongmeng Smart Cockpit 3.0, which can switch between the mobile phone screen and the car screen freely, allowing drivers to feel the magic of space jumping. For example, before boarding the car, you are playing games, listening to music, swiping dramas, and entering the cockpit. Just touch the connection, you can continue to feel the experience through the large screen in the car. The new car can also realize multi-finger touch to zoom arbitrarily, freely switch tasks, one-click access to the super desktop, and multi-functions are immediately displayed. Experiencers have commented that it is as smooth as the Huawei Mate 60 Pro mobile phone.

Intelligent not only gives the new car a smooth and smooth experience, but also realizes many other functions. For example, the AITO Qinjie new M7 in-car navigation supports offline map voice navigation, and the recognition rate of offline map voice navigation can reach 99%. For example, the AITO Qinjie new M7 can help owners who "park and forget" to find a car accurately through the APP. For example, the one-click reservation reserve car equipped in the cockpit can quickly help drivers and passengers adjust the temperature and air in the car through "memory", and reduce the sound in the car through "soft instructions", making the car as comfortable and quiet as a quiet forest.

Safety is always a topic of concern for drivers and passengers. While creating physical safety, AITO is also using its intelligent advantages to "double blessing" the active and passive safety of vehicles.

In terms of physical safety, the new AITO M7 adopts a cage-type body design structure. The whole body of submarine-grade thermoformed steel accounts for 24.4%, and can withstand 17 tons of weight per square centimeter. The threshold beam of the vehicle is filled with aluminum profiles to increase the "bone density" of the vehicle, and they also protect the battery cells and battery modules of the vehicle body. The new car is equipped with 8 airbags, and it is also equipped with front double preload seat belts.

In terms of intelligent "secondary blessing", the new car can support the low-speed driving scenarios of the vehicle forward and backward by expanding the AEB emergency braking function in the active safety system, covering the rolling scene, and realizing low-speed emergency braking; in the case of reversing, it can identify the collision risk including children, anti-collision columns, cones, etc. The multi-sensor fusion sensing system of the AITO Interview New M7 can realize the longest detection distance of 200m, and the maximum horizontal detection angle can reach 120 °, which increases the vehicle’s anticipation of dangerous situations. The AITO Interview New M7 can increase the maximum braking speed to 90km/h through AEB automatic emergency braking, which can reduce the safety accidents caused by inattention and complex road conditions caused by nine causes. In the tunnel section, AITO’s new M7 can respond quickly through a fully integrated sensing scheme and lidar, enabling emergency avoidance in the event of abnormal weather or rockfalls in mountainous areas.

The highlights of AITO’s new M7 are far more than that. More highlights need to be felt by drivers and passengers. Its 249,800 – 329,800 yuan price is also very friendly to consumers. It hopes to truly target the majority of Chinese household users and become a high-intelligence and cost-effective product that replaces "brand premium" with "intelligent equal rights".

Looking forward to the launch performance of AITO’s new M7, and looking forward to more users being able to experience the new driving experience brought by its high-tech. (Yang Yang)

CCTV News(Reporter/Yao Shuting): A few days ago, some consumers complained on social platforms that they were suspected of encountering "bounced tickets" when purchasing Lin Junjie Nanchang concert tickets on a ticketing platform. After payment, they actually changed from Lin Junjie concert tickets to Pan Weibai concert tickets. Consumers immediately applied for a refund, and the refund page showed that 50% of the handling fee was charged.

Xiaojie snapped up tickets for Lin Junjie’s concert on June 2 on the evening of May 6, and entered the ticket purchase interface of Lin Junjie’s concert through the homepage of the platform. After swiping the ticket, she immediately paid without secret. Xiaojie introduced to CCTV News + reporter: "I bought a ticket of 1380 yuan, and Lin Junjie also has this ticket file, so I didn’t find anything abnormal until the payment was completed. But what I didn’t expect was that the message" Successful purchase of Pan Weibai’s concert tickets "popped up after the payment was completed. After finding out that she bought the wrong ticket, Xiaojie immediately applied for a refund. The page showed that the day was already on the 16th day after Pan Weibai’s concert was issued, and the refund fee was 50% of the ticket price.　

Consumer Tang bought Pan Weibai’s concert tickets for 1,180 yuan. She introduced to the "News +" reporter that all personal information had been pre-filled before invoicing. After Lin Junjie’s concert tickets were opened, the hot window on the platform was only Lin Junjie’s ticket purchase interface. Click to enter the ticket purchase interface, and there is no need to fill in other information again. When Ms. Tang received the ticket purchase text message, she found that she had purchased Pan Weibai’s Nanchang concert tickets.

"It’s obviously the first picture of Lin Junjie’s character, but the jump is Pan Weibai’s concert, and the system automatically jumps around. Isn’t this misleading and deceiving consumers?" Consumer Ms. Chen recalled that the evening of May 6 was during the time period for Lin Junjie’s concert to issue tickets, and the ticket purchase interface of Pan Weibai’s concert was in the state of "reservation and purchase", and tickets could not be purchased. Ms. Chen told reporters that many Pan Weibai fans under the relevant Weibo also raised questions: "I can’t get Pan Weibai’s tickets if I want to. How can so many people buy tickets?"

According to media reports, in early 2024, multiple consumers bought tickets for the "Lin Junjie JJ20 World Tour Concert Chengdu Station" concert on the same platform, but after payment, they found that the ticket information was "2024 Lin Zixiang 50 Jian Concert". Due to the approaching performance time, the platform refused to apply for a refund. The ticket buyers questioned the platform’s deliberate "bounce", and the platform denied the system problem, believing that the ticket buyer accidentally "clicked wrong", but agreed to a full refund.

In April 2024, after consumer Xiaoyu purchased tickets for Xu Song’s concert on the platform, he found that the order showed Su Youpeng’s concert tickets. He called customer service to complain unsuccessfully, but still received tickets for Su Youpeng’s concert the next day.

Ms. Chen told reporters that there are currently nearly 70 consumers with the same experience, and some consumers have received text messages from the Nanjing Jianye District Culture and Tourism Bureau after complaining: "Jianye District Culture and Tourism Bureau has contacted the organizer for communication and coordination, and the organizer has agreed to refund the ticket, but the publicity of the handling fee has been reviewed and filed by the Nanchang Public Security Department and cannot be changed without authorization. Moreover, the ticket purchase error was caused by the ticketing platform, and the organizer was not at fault and could not reach a full refund. In view of the failure of mediation, it is recommended that consumers protect their rights through legal channels."

On May 9, some consumers received a text message reply from the platform: Feedback has been confirmed, and full refunds are not supported.

Beijing Yuecheng Law Firm senior partner Yue Yushan said that the main point of the incident is whether the platform has breached the contract or infringed the situation. According to the "Consumer Rights Protection Law of the People’s Republic of China", consumers have the right to choose goods or services independently, and consumers also have the right to know the specific situation of the relevant goods or services. If the platform deliberately sets up a jump link, causing consumers to fail to buy the tickets they want to buy, which has damaged consumers’ right to choose and know, it is an infringement of consumer rights and interests. The platform needs to bear the corresponding responsibility. Once it constitutes fraud, it may have to bear the responsibility of refunding one to three.

According to the September 2023 "Notice of the Ministry of Culture and Tourism and the Ministry of Public Security on Further Strengthening the Standardized Management of Large-scale Commercial Performance Activities and Promoting the Healthy and Orderly Development of the Performance Market", performance organizers should establish a ticket refund mechanism for large-scale performance activities, set a reasonable level of ticket refund fees, and protect the legitimate right of ticket buyers to refund tickets. Yue Yushan mentioned that even if the platform does not deliberately set up "bounce tickets," when consumers buy the wrong ticket or need to refund the ticket, they will directly charge a 50% handling fee, which may not be a reasonable and legal behavior.

Under normal circumstances, consumers rarely take photos and collect evidence in advance when purchasing goods and services, so they face the problem of "providing evidence" when protecting their rights. In this regard, Yue Jiushan introduced that consumers can prove the products and services they plan to buy through the background search records, as well as the final payment records, so as to prove that the final purchase results do not match expectations. At the same time, they should also keep relevant ticket purchase records and payment information. After finding problems, they can first negotiate and communicate with the platform. If the negotiation fails, they can call 12315 to complain, or report and report to the market supervision department, or they can directly file a lawsuit with the people’s court to solve the problem through litigation.

Yue Yushan suggested that when consumers conduct transactions on the Internet, they must determine whether the purchased goods and services are correct. In addition, merchants should operate in good faith during the business process and do not seek improper benefits through other means.

(At the request of the interviewee, all names are pseudonyms.)

　　Recently, Mercedes-Benz officially announced the lineup of the 2023 Chengdu Auto Show. It is reported that Mercedes-Benz will have three new cars on the market at Chengdu Auto Show, namely the new GLE coupe, the new GLB and the new Mercedes -AMG SL 63.

　　New GLE coupe

　　The Mercedes-Benz GLE family officially completed the mid-term redesign in February this year, and the new Mercedes-Benz GLE was officially launched on July 10, with a price range of 69.98-88.98 million yuan. At present, the price range of current Mercedes-Benz GLE coupe (parameter | inquiry) is 795,800-824,800 yuan.

　　The appearance of the new GLE coupe has been slightly upgraded, the grille has been changed to the design style of "Starry Night", and the headlight shape has also been completely upgraded, and it will be equipped with geometric multi-beam LED headlights. The rear of the new car has also been slightly upgraded, mainly by adjusting the taillights.

　　The interior of the new car has not changed much, mainly for the configuration and functions. In terms of power, the whole system will embrace electrification. It is expected that 2.0T four-cylinder engine +48 light hybrid, 2.5T inline six-cylinder engine +48 light hybrid and 2.0T plug-in hybrid versions will be provided.

　　New GLB

　　The new GLB has previously landed in the catalogue of the Ministry of Industry and Information Technology. As a mid-term redesigned model, the new car has undergone some changes in appearance, and has been optimized and upgraded in terms of configuration to make it more competitive in the market.

　　In terms of appearance, the new car adopts a standard quadrangular front air intake grille with rounded corners, and with the design of the three-pronged Xinghui LOGO, the new car looks more heavy. In addition, the headlights on both sides of the front of the car have become sharper. The quadrilateral design and the internally rearranged light sources and LED light groups make the new car show a more handsome visual effect.

　　On the tail side, the new car taillight group adopts a blackened lamp shell, and the exhaust gas from both sides and the diffuser decoration decorated with chrome at the tail further add a sense of high quality. In terms of body size, the length, width and height of the new car are 4638/1834/1696(1706)mm and the wheelbase is 2829mm respectively.

　　AMG SL 63

　　AMG SL 63 was released in 2021. The car will be equipped with a 4.0T V8 twin-turbo engine, with a maximum power of 585Ps(430kW), a peak torque of 800N·m, an acceleration of 3.6 seconds from 0 to 100 km/h and a top speed of 315 km/h. Matching the transmission is AMG SPEEDSHIFT MCT 9-speed gearbox. (Text/car home Guo Chen)

The official announcement of "Qingyu Nian 3" was launched, and the five protagonists were replaced. Yan Bingyun’s corner invited Xiao Zhan again.

"Qingyu Nian" is a series of classics created by screenwriter Wang Tie and director Sun Hao, and jointly created by Zhang Ruoyun, Li Qin, Chen Daoming, Wu Gang, Li Xiaoran, Tian Yu, Song Yi, Guo Qilin and others. The play is adapted from the novel of the same name by Cat Network and has been broadcast in three parts. At present, the first and second parts have already appeared. After the conclusion of "Qingyu Nian 1", news about the second part appeared in just one month, but what no one expected was that the release of "Qingyu Nian 2" made the audience wait for four years. Now, "Qingyu Nian 2" has officially ended, and the news of the third installment also appeared, which led everyone to ask, is this "Qingyu Nian 3" going to be on for three or four years? The answer is not so! "Qingyu Nian 3" was officially launched, and the five protagonists were replaced, and Yan Bingyun invited Xiao Zhan again. As we all know, the reason why "Qingyu Nian 2" was delayed for so long was mainly due to the environmental factors at that time. Not only the play, but many works were delayed because of those three years, but now it is completely different, so the launch of the play should be smooth sailing. Of course, although "Qingyu Nian 3" will soon be put on the schedule as hoped, the selection of actors is still the top priority. After all, this is the key point of a drama, so I will mainly introduce the general list of the drama. In the preparation of "Qingyu Nian 3", almost the vast majority of the lead actors have returned to the filming of the drama, including Zhang Ruoyun, Li Qin, Chen Daoming, Tian Yu, Li Xiaoran, Xin Zhilei, Song Yi, Guo Qilin, Liu Duanduan, Zhang Haowei, Gao Shuguang and more than 20 other actors. In addition to the return of many of the above protagonists, in the cast section of "Qingyu Nian 3", there are also many roles that have changed actors, among which Ye Qingmei, Ye Linger, Yan Bingyun and others are the most eye-catching. Although Ye Qingmei’s role has not appeared many times, it has always been in everyone’s memory, but her stories and legends have always been throughout, especially in "Qingyu Nian 3", so the candidate for this role is about to be screened again. However, it is interesting that most of the news on the Internet about the candidate for Ye Qingmei’s role points to Tang Yixin. As a flower with good looks, acting skills and popularity, Tang Yixin has a lot of faulty works, and it is easy to play a Ye Qingmei. In addition,In "Qingyu Nian 1", the popular male sidekick, Bingyun, has also ushered in a sudden increase in scenes, which is enough in the second installment

The star AI manga that exploded on the whole network, who is the face of Tianxuan manga? Click here to customize an exclusive AI photo for your idou →

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Most satisfied:High value, good performance, taking pictures is a surprise, Huawei old fans adapt faster

The least satisfied:It’s a pity that it’s not 5G.

Workmanship appearance:Originally torn to the standard black or rococo white, finally chose rococo white, the value is really high

Configuration performance:The battery life is at the level of a regular Snapdragon model, just over 6 hours and 20 minutes.

System fluency:Performance is not to worry about, with Hongmeng 3.1 to enjoy silky smoothness, while the animation has also been strengthened a lot, there is a more obvious detail, drop down the notification bar and then pull up the recycling when the recycling is closer to the upper left corner, observe the displacement of time will be obvious.

Photo effect:If you take a picture, try it, the most intuitive experience of telephoto is stable, unprecedented stability, followed by the telephoto photo formation rate is greatly improved, the night telephoto photo image quality can not be said to be much stronger than mate40PRO, especially the smearing feeling is much better, the main camera is also stronger than mate40PRO, mainly with the variable collar, the blurring of the picture is much stronger.

On July 20th, singer Hua Chenyu appeared in Shanghai to unveil his wax figure at Madame Tussauds Shanghai.

On the day of the event, Hua Chenyu celebrated the 8th anniversary of his debut with fans, listened to the fans’ hearts and thanked the fans for accompanying him all the way. At the same time, Shanghai Dusha also created a month-long "Mars Philharmonic Carnival" pop-up band on the stage of the music district.

The wax figure of Hua Chenyu replicates the shape of Hua Chenyu at the concert through gorgeous performance costumes, domineering expressions, and passionate singing with a microphone in hand.

Speaking about the styling of his wax figure this time, Hua Chenyu admitted that the action on his wax figure was selected from his concert. "The concert is a very free stage, and my state is also the most relaxed, comfortable and natural. The shape of the concert is more like myself, more free, and I hope the fans will feel at home when they see it."

At the scene, Hua Chenyu interacted closely with his wax figure, posed in various handsome poses, and held himself intimately. At the press conference, Hua Chenyu, who played musical instruments, was also very cool. Hua Chenyu also said more than once that what he wanted to do most was to hold a concert.

When it comes to his wish for the second half of the year, Hua Chenyu said: "Seeing the enthusiastic support of fans, I hope to hold a concert this year." Speaking of his wax figure, Hua Chenyu thinks the wax figure is very realistic, like himself, and also assigns a small task to his fans to ask everyone to name his wax figure.

1905 movie network news The film continues to have a strong box office trend, ranking first in the single-day box office for several consecutive days, and the total box office is about to break through the 500 million mark. The film has also been officially released in Hong Kong on July 21. At the Hong Kong premiere, Johnnie To and other well-known filmmakers appeared one after another to wish the film continued the momentum of the mainland box office and achieved great results in Hong Kong.

In fact, apart from the exciting scenes, the tense plot, and the core worthy of further investigation, "Detective War" also has a unique flavor in terms of "joy". In the "Detective Return" feature clip released by the film, it is a wonderful medicine that soothes the nerves of the audience after the film war. In the clip, Li Jun, who plays the "Mad Detective", after returning to the police force, makes many netizens shout "Help" because "Detective has rolled up the police force!"

The movie "Detective War" is directed and produced by a famous Hong Kong filmmaker, supervised by Zhu Shuyi, and joined by Liu Qingyun, Lin Li,,,,,, and many other powerful stars. The film is being screened nationwide!

The genius detective also called on everyone to "roll up"

Liu Qingyun rectifies the workplace laughing and crying audience

At the end of "Detective War", "Crazy Detective" Li Jun finally returned to the police force after a life-and-death battle, became a criminal investigation consultant of O Ji, and was treated with courtesy by the police force and welcomed by all the police. However, his subsequent speech surprised everyone, because he openly said: "None of us are detective, we only need to do our best to investigate the case, and always ask ourselves if we have checked the wrong case!" Then he began to ask everyone "can’t go home, can’t see family, can’t date, can’t watch football, can’t sing K, can’t play games…" Even asked everyone to "can’t watch movies"!

This episode of "The Return of the Detective" made the audience laugh and cry directly, and they all shouted "It turns out that the detective can also be curled like this", "Sir Li himself is a genius, and he has to curl ordinary people, and he is afraid", "The police’s inner OS: Sir Li begged for mercy", and many netizens joked in the comment area: "Can’t watch a movie? Can you still watch" Detective War "?" Many people said that the seemingly neurotic Liu Qingyun in the film was "a little cute" when he rectified the workplace. I didn’t expect that the detective had such a side. Sure enough, "Mr. Liu, a citizen," has excellent acting skills.

The Hong Kong premiere of "Detective War" was attended by all the stars

Johnnie To Hong Jinbao appears on the movie platform

It is reported that "Detective Wars" held a grand premiere in Hong Kong, China on the evening of July 19. Dr. Yang Shoucheng, Chairperson of Emperor Group, and his wife, together with director and producer Wei Jiahui, producer Shao Jianqiu and Zhu Shuyi, as well as protagonists Liu Qingyun, Tang Yi, Wu Haokang, Yang Tianyu, Zhang Wenjie, Beard Tong, Zhu Luoran, Che Wanwan, Liao Jiajue, Grizzly Bear, etc. attended the premiere. The well-known Hong Kong filmmakers To Kifeng, Hong Jinbao and the queen who just won the Hong Kong Film Awards also attended the premiere, and jointly wished "Detective Wars" a good hit in Hong Kong and a big box office sale!

At the Hong Kong premiere, the director Gary Wei also revealed that he had "fallen in love at first sight" with Liu Qingyun, praising Liu Qingyun as an actor who was "unfathomable" and could still surprise him by working together after a few years. When asked if the two would have the opportunity to work together again in the future, Wei Jiahui laughed and said it would depend on Liu Qingyun’s willingness.

The movie "Detective War" is currently in theaters!

Wen | Fangfang, New Economic Observer Mission

On December 13, 2022, Geely Automobile officially announced that its high-end pure electric brand Extreme Krypton Automobile had secretly submitted the IPO registration documents to the US Securities and Exchange Commission on December 7. At this point, this "traditional new force" established less than two years ago began to break through the IPO.

The data shows that in 2022, a total of nearly 72,000 new cars were delivered, which further narrowed the gap with the new forces’ head camp. However, despite the rapid growth, there are many "problems" in Krypton cars compared with "Wei Xiaoli": performance loss, low gross profit margin, and doubtful high-end positioning are very prominent. Nowadays, the extremely krypton car in the initial stage of development is so eager to go public, is it really hot enough?

01, a rising star, losses.

Compared with other brands of Geely Automobile, the daily performances of Krypton Automobile, which was established in 2021, are showing its more independent existence. But no matter from the development process or business performance, we can’t put it outside Geely Automobile to observe.

Before Krypton Automobile, Geely Automobile had tried many times to transform and upgrade with electrification, but it didn’t splash much water in the new energy market.

In 2015, Geely Automobile released the new energy strategy of "Blue Geely Action" and set an extremely aggressive sales target: by 2020, the sales of new energy vehicles will account for 90% of the total sales. However, at that time, Geely Automobile bet on "oil to electricity", which led to a general market reaction. In 2019, Geely Automobile launched a geometric brand focusing on the field of high-end pure electric vehicles, which is at the same level as Lectra, and the degree of attention can be seen.

But again, the geometric brand has little thunder and rain, and has not broken out its due potential. In 2020, Geely Automobile actually sold 68,000 new energy vehicles (including Geely, Link and Geometry brands), and the proportion of new energy was only 5.15%, far from reaching the target of 90%.

Until March 2021, Geely once again launched the extremely krypton car that positioned the high-end electric vehicle market, while the geometric car returned to the mainstream mass market. Once the former came out, it quickly launched the first mass-produced new car with an average sales price of more than 300,000 yuan, and ran all the way up with the strong support of the group.

Drawing of the delivery table of the new car-making forces in 2022: New Economic Observation Mission

In 2022, Kyk 001 delivered nearly 72,000 new cars, and the average order amount reached 336,000 yuan. Especially in the fourth quarter of 2022, the sales volume of Krypton in January 2001 exceeded 10,000 vehicles for three consecutive months, which was basically able to compete with the head camp of the new forces. It is also the ever-increasing sales of Krypton 001 that makes the capital market begin to re-evaluate the prospective map of Geely Automobile’s new energy.

But the question is, is Geely’s electrification transformation really successful this time? I’m afraid it’s too early to draw a conclusion. Because cars sell well, it doesn’t mean high profitability. At this point, new forces such as "Wei Xiaoli" have already had a deep understanding.

First of all, like "Wei Xiaoli", Krypton cars sell well, but their operating conditions are not satisfactory. Geely Automobile’s interim financial report in 2022 shows that in the first half of 2021 -2022, Kyo Automobile achieved revenue of 2.868 billion yuan and 8.828 billion yuan respectively. However, under the rapid growth of revenue, the net loss is constantly expanding. In the same period, the brand’s net loss reached 1.01 billion yuan and 759 million yuan respectively. In other words, in just one and a half years, Krypton has lost 1.769 billion yuan.

The crazy "burning money" of sub-brands also directly dragged down the overall profitability of Geely Automobile. In the first half of 2021-2022, the net profit of Geely Automobile was 4.847 billion yuan and 1.552 billion yuan respectively, and the year-on-year decline rate of net profit reached 12.4% and 34.81% respectively. As for the reasons for the further expansion of losses, Geely Automobile stated directly in the financial report that the relatively high operating costs of Krypton Automobile in the early stage of development and the confirmation of share-based payment fees in the current period were one of the reasons that adversely affected the profitability of the Group during the period.

It can be said that the climbing road of Krypton automobile is based on Geely automobile’s continuous blood transfusion. Nowadays, extremely krypton cars are eager for IPO. On the one hand, it can be seen that the capital market still shows great tolerance for new forces; On the other hand, it is also the bad situation caused by the group’s long-term blood transfusion behind the crazy burning of money by extremely krypton cars, which is in urgent need of IPO financing.

02, the core indicators are not good, not as good as "Wei Xiaoli"

Geely Automobile’s explanation of the development status of Krypton automobile in the financial report also gave the latter time to change course. However, with the acceleration of the electrification transformation of traditional car companies and the crazy invasion of cross-border people such as Huawei and Xiaomi, the competition faced by extremely-krypton cars is becoming increasingly fierce, and this battle is more filled with strong smoke compared with the increasingly mature head camp of new forces.

Schematic diagram of the comparison of the revenue of the new car-making forces in the first half of 2022 Tabulation: New Economic Observation Mission

First of all, from the volume point of view, the positioning of Krypton 001 has a certain competitive relationship with "Wei Xiaoli" and so on. In recent months, it has broken the sales performance of 10,000 vehicles, posing a great threat to the models such as Weilai ET5 and Tucki P7. However, judging from the volume of both sides, the revenue of extremely-krypton cars still cannot be compared with "Wei Xiaoli". According to the data of various financial reports, in the first half of 2022, Weilai, LI and Xpeng Motors achieved revenues of 20.2 billion yuan, 18.2 billion yuan and 14.8 billion yuan respectively, while the revenue of Krypton Automobile was only 8.8 billion yuan.

Graphic tabulation of gross profit margin of the new force of making cars in the first half of 2022: new economic observation group

At the same time, judging from the gross profit margin of various companies, there is a big gap between the profitability of extremely krypton cars and the head camp of new forces. According to An Conghui, CEO of Krypton Automobile, in the first half of 2022, the gross profit margin of Krypton automobile was around 5%. In the same period, the gross profit margins of LI, Weilai and Xpeng Motors reached 22.09%, 13.8% and 11.55% respectively.

The more serious situation is that Li Xiang, the founder of LI, revealed that the company is about to reach the turning point of breakeven. Li Bin, the founder of Weilai, also said that it is expected to break even in the fourth quarter of 2023. Obviously, the first batch of new car-making forces have touched the threshold of performance and profitability, while extremely krypton cars are still struggling in the whirlpool of losses.

Despite the poor performance, the capital market’s evaluation of extremely krypton cars is not low. In August, 2021, Krypton Auto completed the Pre-A round of strategic financing of US$ 500 million (equivalent to RMB 3.24 billion), with five ecological partners including Intel Capital and Contemporary Amperex Technology Co., Limited participating. After the completion of the investment, five companies got 5.6% of the shares of Extreme Krypton Automobile, and Geely Automobile’s shareholding dropped to 48%, but it is still the single largest shareholder of Extreme Krypton Automobile. At that time, the valuation of Krypton cars had reached $9 billion.

According to informed sources, this IPO in the United States will seek a valuation of more than 10 billion US dollars, and it is planned to be listed in new york as early as the second quarter of 2023. The reason why we abandoned the HKEx and chose new york as the listing place is to seek a higher valuation.

Looking at the new force "predecessors" car companies, "Wei Xiaoli" has taken the lead in listing in the United States. It took four years, six years and five years for the three companies to go public. If Krypton can really successfully pass the IPO within the predicted time, it means creating a record of the shortest time to market for new forces. And its valuation of nearly 70 billion yuan, although there is still a certain gap with Weilai (134 billion yuan) and Ideal (156.7 billion yuan), has surpassed the current market value of 57.6 billion yuan in Xpeng Motors and the zero-running car listed in September last year (the market value as of January 13 was 26.7 billion yuan).

It can be seen that although the performance is not satisfactory, the capital market still has high hopes for extremely krypton cars. However, there is a lesson that the stock price of the zero-run car broke and fell by more than 33% on the first day of listing. It is still unknown whether the extremely-krypton car can re-sample for the listing of new forces.

03, "Benchmarking Tesla", the road to high-end is not easy.

In addition to the embarrassing status quo, the problem of the extreme krypton car is that "ambition is not worthy of ability." From the emphatic wording of "the average order amount exceeds 336,000 yuan" in the sales posters of each issue, we can see that it is imperative for extreme krypton cars to hit the high end. After all, according to the definition of "high-end models" by the Federation, the starting price of products must exceed 300,000 yuan.

However, in the upsurge of "benchmarking Tesla" on the Internet, Extreme Krypton 001 played a configuration beyond Tesla such as "712km long battery life", hoping to raise the product positioning. However, in Tesla’s repeated price reduction boom, Krypton has lost its vital price advantage. As for the level of revenue and profitability, the two are not an order of magnitude.

One of the most critical problems that hinder krypton cars from taking the high-end road is that product problems emerge one after another.

Extreme krypton cars rank first in complaints. Image source: Car Quality Network

On January 1, 2023, Extreme Krypton Automobile announced that the new Extreme Krypton 001 was officially launched, and the new car was fully upgraded at the configuration level. However, it failed to take into account the rights and interests of old car owners. Since January 2nd, there have been hundreds of complaints about "sales promise not fulfilled" in the online complaint platform, ranking first in the complaint list.

According to the old owner of Krypton 001, after the launch of the new model of 001, the "old" owners who decided in advance have received the "overlord clause" to cancel the lifetime warranty, and the related rights and interests have also shrunk. The car owners accused the car of "cutting leeks" and did not hesitate to make false marketing to harm the legitimate rights and interests of consumers.

In addition, some car owners revealed that in addition to the change of rights and interests, the car also unilaterally locked the order automatically, which was inconsistent with the information promised at the beginning, and today’s terms are even more unreasonable. As of press time, Extreme Krypton Automobile has not announced the handling results of this incident.

Complaints against extremely krypton cars (partial) Image source: Car Quality Network

The actual situation is that there is a precedent for the "false marketing" of extremely krypton cars. On New Year’s Day last year, Extreme Krypton Automobile released the rights and interests of the Spring Festival, which led to the price of new cars under the same configuration being lower than the purchase price years ago, which triggered the rights protection of old car owners. After several rounds of games, Krypton finally reached a settlement with the old car owners in the form of "returning 5,000 yuan".

Since then, Krypton 001 has also experienced various questions and problems such as "disguised price increase", "replacement of motor", "EC light-sensing canopy goods are not on the right board" and "order delay". More importantly, after the incident, the authorities never paid enough attention to the owner of the extremely krypton car. Instead, they responded indifferently by destroying misleading legends and perfunctory apologies, which made the owner even more annoyed.

As we all know, one of the biggest differences between new forces and traditional car companies is that they are good at user marketing and often play the banner of "deeply linking users" in order to win the favor of more consumers. However, judging from the company’s performance, although it classifies itself as a new force, it still has the "arrogance and prejudice" of traditional car companies in its bones. This simple and rude response has had a negative impact on the brand image.

On January 9th of this year, the second new car, Extreme Krypton 009, was officially mass-produced, and it is expected to be officially delivered in the second half of January. The new car hit the "high-end" goal again, and the prices of the two models were 499,000 yuan and 588,000 yuan respectively.

However, even Jason Lin, vice president of Extreme Smart Technology, once said, "To meet the high end, it is not how much money is used to measure the high end, but whether you can represent the most important products in that market." No matter from the perspective of copying the bottom chip of Krypton 001 completely or the battery scheme that has not been optimized and upgraded, it is obvious that Krypton 009 has not controlled the core technology well.

To add insult to injury, the problem of false propaganda of Qianqiu Kyo 001 has not been properly solved, and Kyo 009 was controversial because of the advertisement "All pets are love" on the day of listing, and finally ended up deleting the advertisement. Prior to this, Li Xiang also questioned the interior space of the extremely krypton 009 and "poured cold water" on the listing of the new car. Nowadays, Krypton 009 has not been mass-produced and delivered, and it has suffered from public opinion crises one after another. This is really not a good sign.

For a company to be listed, the establishment time is too short, the loss situation of the company is increasing, and the product quality problems have been repeatedly criticized, which will become a stumbling block on the road to sprint IPO. Whether Geely can achieve the goal of high-end by relying on Krypton 009 can be successfully achieved, I am afraid it will take a long time to investigate.

Special feature of 1905 film network "Ex" is always an eternal topic. I believe that there is always a song belonging to it in many people’s song lists. Fish LeongI sang, "This moment suddenly feels so familiar/like it was being shown at the same time yesterday and today/my tone turned out to be like you/not the evidence that we loved";JJ LinSing "ex" as, "Don’t tell her/I still miss her/It’s easier to let go of hate than love. When tears block your chest/Let silence/take the place of all answers".

In the New Year’s Eve of 2017-18, a film "Ex-3: Goodbye to Ex-3" set off the market, and a film "Decent" made the story of Meng Yun (Han Geng) and Jia Lin (Kelly) a "difficult story" for many viewers. The lyrics "Breaking up should be decent/no one should say sorry/no debt/I dare to break my heart", which brings their final separation out of a new emotional point.

The story of the two people has regrets, or is unfinished, and almost everyone is looking forward to it. So what will happen next?selfEx-4: Early Marriage(hereinafter referred to as "predecessor 4") Since the official announcement, the number of people who want to see is far ahead, and it has exceeded one million on both platforms.Only after this "decent farewell" with my predecessor, the story went to "early marriage".

Before talking about "predecessor 4", we still need to understand why the "predecessor" series can last for a long time.

Looking back at the film history of China, few love movies IP have the opportunity to shoot three or more cases like the "predecessor" series. To a great extent, the popularity of the "Ex" series is due to the seemingly dramatic conflict of story lines, which can also make some viewers empathize and express their emotions.

The sense of reality under the drama comes from the fact that when director Yu-sheng Tian created this series, he took materials from life, recorded the emotional stories of friends around him, and then refined them.

As the creator grows older, the story slowly begins to enter a new link — — Marriage.Just like vice president of China Film Directors Association, famous producer, screenwriter and planner.Wang HongweiAfter the screening interview, it was said that "Previous 4" would be different from the past three films, and it was obvious that director Yu-sheng Tian had grown up to understand emotions.

It is true that when filming "Ex 4", director Yu-sheng Tian and starring Han Geng and Ryan all entered a new stage in their emotional life. Looking back at the lines of the past three films, Yu-sheng Tian even lamented that "I can’t write it now, which is a documentary reflection of that age".

The same is true for the audience of the "predecessor" series. After ten years, from the student days of that year, or just entering the society, most of them are now facing marriage and the "daily necessities" after marriage.

Under the eternal topic of "marriage", "Former 4" explores the more detailed key point — — Facing marriage with blind date (Meng Yun) and the "marriage cooling-off period" for couples to welcome marriage (Yu Fei) — — One of their core topics is the habit in emotion.

Meng Yunhe and Yu Fei (Ryan) are just like "two sides of one body" for habit.How many people, like Meng Yun, have had a vigorous emotional experience even if they don’t have the "supreme treasure" emotional expression. This experience has also become the key to making it difficult to cross yourself and start a new relationship. In today’s words, it is "sequela of breakup" — — Afraid of starting a new relationship, insecure about feelings, afraid of loneliness and getting along, afraid to try and touch.

In this state, many people are used to living alone, and the so-called "loneliness rating test" items on the Internet are no longer important, just as the lines in the movie say, "When you find that eating, watching movies, exercising and going to the supermarket can be done by yourself, you will gradually get used to this kind of loneliness."

Often at this time, parents will be more anxious and start the marriage promotion mode.From rejection to acceptance, young people now have their own understanding of blind date, from relatives to members who are willing to recharge their dating software — — At least for them, even if it is not for the purpose of marriage and love, it can become another new social possibility in this fast-paced life.

The description of the details in Ex-4 is extremely ingenious, which blends into feelings and is higher than reality, and skillfully handles the interpersonal relationship of contemporary young people in blind date. This subtle reality is interesting, and even echoes the "predecessor table" at the beginning of "predecessor raiders" (2014).

Of course, some people naturally expect to meet "soulmate" on blind date.Meng Yun’s blind date was not smooth until he met a lawyer, willow (Cya Liu Play) — — The opening does not have a strong purpose, but the humorous opening becomes a plus item. Getting along with each other is like entering the slow pace of student days, watching the stars. At this time, the movie offers another golden sentence, "People with single beliefs are more likely to meet soul mates, and such people treat their feelings more purely."

It’s just that compared with willow’s bravery, Meng Yun has become more embarrassed. He will write an article about "being used to being alone", but as Zi Wang (Romeo) said, "You are not used to being alone, but afraid of changing the present."

Sometimes, this change is "suffocating". Even if they are on the same frequency, a person begins to appear in life, which may change the pace of life, and the spread from point to point seems to have a lot of constraints.

This is not only Meng Yun’s mentality when facing willow, but also the problem that Yu Fei faces when getting along with Xiaodian (Mengxue Zeng).

Compared with Meng Yun’s twisted personality, Yu Fei is more straightforward in getting along with Tiny Point. A "Confession Bureau" in "Former 3" shows that this group of young people are calm and comfortable with their feelings, not binding each other, but also giving themselves space. Only when it comes to "Ex 4", when Yu Fei proposes "marriage", will he be worried that he can really enter the marriage state smoothly?

They continued all the styles in their previous relationship, carried out honesty to the end, and started the "marriage cooling-off period".

When a person starts to live in a house, it is necessary to share the whole wardrobe, even all the accommodation in the house, and there will be objects different from the decoration style, but this is the "tolerance" and "tolerance" faced by getting along. It’s just that this tolerance is a little more competitive, and both of us want to go to a better state and give each other a sense of security.

The original intention of each other is pure, just a buffer for emotional progress.This anxiety about marriage is just another emotion of young people nowadays — — Worried about divorce. Therefore, Yu Fei and Xiaodian constantly use the "confession bureau" to correct the trajectory of two people, but marriage is no more than love. At the same time, it is more like a game of "two people and three feet", acting in tandem to balance the pace of two people.

As Tong Liya said after the premiere of Ex-4, "Everyone should think about how to get into a marriage, and then how to go on well in the marriage."

So, did Meng Yun and Yu Fei give the answer at the end of the movie?It can only be said that "Ex 4" gives an emotional answer that belongs to the two of them at the moment. But at least the film cuts to the current urban youth’s attitude towards emotion, facing and even reflecting. As for what the final answer will be, it seems that it belongs to them.This is also one of the most attractive places in the "predecessor" series.

From "Previous Raiders" to "Previous 4", the development of the plot will have an ending and a conclusion, but the feelings will not.

The creative team is also keen on the observation of emotions. He did not instill these contents into the audience very boring, nor did he attempt to preach the truth. Instead, he opened them in a comedy way, but always when he was caught off guard, the tears of the audience came down.

It may just be the emotional white paper of urban youth. Every story is innovating, and emotions are close to the times, looking for resonance.

In 2014, the "Previous Raiders" made the issue of "predecessor" no longer heavy; In 2015, "Ex 2" let everyone face love seriously and feel the two-way love; In 2017, "Ex 3" left his dignity in the breakup; In 2023, "Ex 4" turned decency into a "goodbye" of Jia Lin, but left love to the habit and still had to learn to "let go".

The "Ex" series also seems to create a state of love for the audience. Laughter when in love and tears when breaking up can be experienced in an immersive way. By the time of "Previous 4", this experience had a diversified interpretation.

Everyone will also be curious, will there be a follow-up story in the "predecessor" series?

As Yu-sheng Tian said, more life experiences are needed. After all, the stories of the "Ex" series have been hidden in the reality of laughter and tears.

Text | "China Entrepreneur" reporter Mo Wei

Editor | Maggie Ying

"Wen Jie will be the first mainstream brand to fall down this year." Adi (pseudonym) sighed. Adi is one of the first brands to sell in the world. He worked in a luxury car brand for many years and joined the world two years ago with the word "Huawei". But at the end of February, he chose to leave.

At present, this conclusion is premature and somewhat absolute. However, from the public data, compared with the sales performance in January and February this year, the industry has not yet stepped out of the sales trough. According to the sales report issued by Cyrus, in March, the sales volume of the industry was 3,679 vehicles, which was significantly lower than the monthly sales volume of over 10,000 vehicles last year. Within the realm of question, greater changes have also taken place.

On the morning of March 31, an announcement of "Resolution on Huawei Not Building Cars" inside Huawei was circulated on the Internet. According to the news, the resolution was issued by Ren Zhengfei, the founder of Huawei, and once again stressed that Huawei does not build cars and is valid for 5 years. Ren Zhengfei specifically emphasized that Huawei /HUAWEI could not be used in vehicle publicity and appearance.

On the afternoon of the same day, at the press conference of Huawei’s 2022 annual report, Xu Zhijun, vice chairman and rotating chairman of Huawei, once again stressed: "Some departments, individuals or partners are abusing Huawei’s brand. In the process of investigating this matter, the brand built by Huawei for more than 30 years will not be abused by anyone. Huawei doesn’t make cars, and it doesn’t have any brands of cars. Huawei brand is strictly prohibited as an automobile brand. We will rectify internal promotional materials such as flagship stores and return to strategy. "

Then, it was reported publicly that Yu Chengdong, managing director of HUAWEI, CEO of BG and CEO of BU, a smart car solution, ordered that the removal of Celestial cars in Huawei stores involved all promotional materials of Huawei brand, especially the sinking market.

On April 3, in a Huawei experience store in a shopping mall in the suburbs of Tianjin, the words "Huawei asks the world" have disappeared from the publicity screen in the store, and the display boards at the license plates before and after the show have been replaced with "AITO". The pasting of the new license plate is obviously a little hasty, the rear license plate is a little distorted, and the double-sided tape used for pasting is even exposed.

Photography: Mo Wei

Although there is no written logo of "HUAWEI asks the world" in the store, Huawei asks the world is still on the lips of store sales. When adding the WeChat of the in-store sales consultant, the nickname prefix suddenly shows "HUAWEI asks the world".

"Golden signboard" is not enough.

Summarizing the work experience in the field of inquiry in the past two years, Adi’s answer is: love is the deepest responsibility.

The reason why he thinks that the world of inquiry will "fall down" this year is not for his old club’s downfall, but for the future fate of the world of inquiry after "clearing the relationship" with Huawei.

In Adi’s impression, at the beginning of the establishment of the world, the manufacturer Cyrus has always been a humble existence. "The marketing and quality inspection of the brand are all led by Huawei, and even in the training courseware sold, Cyrus is not mentioned." Although he joined the brand in the world, all his work and performance are managed by Huawei. "Huawei will send a Huawei person to supervise in every store that sells cars, responsible for managing and conveying some guidelines from manufacturers and activity plans."

Adi’s feeling is that Huawei has always been a very strong presence, and the people who were stationed in the store at the beginning are very capable, which can help the sales people to make orders and sell better. "It sold very well at first, with an average of about three transactions a month. At that time, Huawei also wanted to make Cyrus a benchmark to prove its strength. "

Chen Jie (a pseudonym), another sales consultant who switched to Japanese brands from the world of inquiry, also has a deep understanding of Huawei’s strength. In the sales process, Huawei’s leading role is obvious. In 2022, it achieved a sales volume of 75,000 vehicles throughout the year, and was called "the fastest growing brand of new energy vehicles".

However, in the beginning of 2023, the price war in the automobile market intensified, and the sales volume in the world continued to decline. In 2023, the sales volume in January was 4,885 vehicles, down 56% from the previous month. In February, the sales volume dropped to 3,505 vehicles, down 21% from the previous month.

The pressure on the sales side has increased significantly. Since the beginning of this year, Adi obviously feels that Huawei is in a mess. "The preferential policies promoted by Huawei are said to be the lowest in history every time, and then it won’t be long before the activities are held again, and the price is even stronger than before."

After several times, Adi had no idea when communicating with customers, and could not confirm the preferential amount. "Internal policies are often inconsistent."

What makes Adi even more helpless is Huawei’s "involution" at the dealer level. "There are a lot of stores in a city, and each store recruits a lot of people. These stores are not the same boss, and the price is very serious." Adi said that in order to sell cars, peers kept each other’s prices down and even let their profits go.

Later, the professionalism of Huawei’s staff stationed in the store was also greatly reduced. "They don’t even understand Huawei’s basic policies."

At the same time, Huawei will have requirements for data such as test drive in the store, and most of this data can’t be completed. "There are many stores and many salespeople. In order to complete the task, the store will share it. Let’s find relatives and friends to complete it." For a long time, Adi and his colleagues were tired of completing the test drive data task in the store.

In this case, the loss of intentional customers has become the biggest problem. A lot of sales around Adi have lost many intentional customers because of the changeable prices and various "coquettish operations" in the store.

Due to the failure to complete the work task, the performance salary was deducted, and some sales people chose to leave their jobs. Artie is one of them.

A partner who starts a new stove

Although he has left, Adi is still paying attention to the world.

Adi and his former colleagues have discussed a lot about "drawing a clear line" between Huawei and the media. In their view, Huawei is somewhat "throwing a pot" in the case of poor overall sales at this time.

In the inner voice community of Huawei, Ren Zhengfei signed a post saying "Huawei doesn’t make cars", and Yu Chengdong left a message: "This era has changed, which will only make it more difficult for us! After a few years, everyone will understand! Leave time to test! " "For an industry, only in-depth insight and deep understanding can we grasp the correct direction! Mark it and come back in a few years! "

Since Huawei set foot in the automobile business in 2019, Yu Chengdong has been labeled as a "car maker". In February this year, the news that Wang Jun, the original Huawei smart car solution BU COO, was suspended came out, and the news that Yu Chengdong was fully responsible for BU was rampant. Immediately, photos of Yu Chengdong’s visits to Sellers and Aouita came out.

It seems that Huawei’s car-making route has become as radical and bold as himself.

At the beginning of March, "HUAWEI asked the world" appeared in the holiday poster released by HUAWEI terminal. Among the official accounts of the car, "AITO asked the world" was quietly replaced by "Huawei asked the world".

Promotional materials in offline stores are also updated synchronously. In the sinking market, the words "Huawei Auto" even appeared.

On March 30th, the day before Huawei and Cyrus "drew a clear line". Celestial’s company launched a brand-new new energy vehicle brand Blue Power, equipped with BYD Foday hybrid system. Sailis said that this is a brand new brand that is different from the outside world.

This is also regarded by the outside world as a signal that Cyrus is "planning ahead" and starting a new stove.

The change of HI mode partners is more obvious. It is reported that a senior executive of BAIC Polar Fox expressed his dissatisfaction with Huawei at a recent internal meeting. "We have cooperated with Huawei for so many years, and Huawei has gained a lot of voice. What have we got?" Under the bleak sales of Alpha created in cooperation with Huawei, BAIC has begun to promote the mother-baby parent-child model "Koala".

Another partner, GAC, has also undergone new changes. On March 27th, Guangzhou Automobile Group said that the AH8 project jointly built by Guangzhou Automobile Ai ‘an and Huawei was changed to independent development, and Huawei will participate as an important supplier. This means that the HI mode of GAC and Ai ‘an has fallen through.

In the public interview, Feng Xingya, general manager of Guangzhou Automobile Group, talked about the cooperation with Huawei and bluntly said that Guangzhou Automobile needs more brand characteristics. This just corresponds to the "soul theory" put forward by Chen Hong, the chairman of SAIC.

On April 1st, when Yu Chengdong attended the committee of 100 Forum on Electric Vehicles in China (2023), he said that Huawei was still under sanctions, and its partners were limited. "The new forces have their own intelligent pursuit, and it is unlikely to cooperate with us. It is also difficult for European, American and Japanese companies to choose Huawei. In the end, only traditional car companies are left." Yu Chengdong said.

An engineer from a head parts supplier told China Entrepreneur that Huawei seems to have neglected the brand dignity that traditional car companies value most, and planned a lot of cooperative car companies and models, which eventually became a constraint.

On April 6, the related content of "HUAWEI asks the world" has not been deleted from Huawei’s official accounts such as Huawei Terminal.

Huawei to ensure survival

Yu Chengdong insists that the cooperation has not changed. However, in the rapidly changing China market, it is becoming more and more difficult to do both the brand and Huawei’s automobile business.

In an interview with China Entrepreneur, Zhang Yun, global CEO of Rees Strategic Positioning Consulting and chairman of China, said that Huawei’s insistence on not building cars is a comprehensive choice.

"Huawei’s mobile phone business has been affected in the United States. If the car moves the’ cheese’ of European and American companies again, it will be’ killed’ in overseas core markets." Zhang Yun said that this is a statement spread from within Huawei and also reflects Huawei’s overall strategic considerations.

"If Huawei is a core supplier of smart cars, the technical value of core components is very high, and its value may be higher than that of a car-making enterprise." Zhang Yun believes that from the perspective of business value, technology is not only an area that Huawei is good at, but also can create more value.

In Zhang Yun’s view, just because Huawei can make a good mobile phone does not mean that it can also make a good car. "It takes a lot longer to make a car than a mobile phone. Interlacing is like a mountain. " This view seems to confirm the choice of Ren Zhengfei, the founder of Huawei.

According to the financial report data released by Huawei on March 31st, in 2022, the company’s net profit decreased by 68.7% year-on-year, and the cash flow from operating activities decreased by 70.2% year-on-year. Although Meng Wanzhou, the rotating chairman, has repeatedly stressed that Huawei’s cash flow is still sufficient, the declining data has already reflected Huawei’s survival status in the current market environment.

As early as last year, Ren Zhengfei published the famous "Cold Theory" based on the changes in the domestic and international market environment, saying that Huawei should take survival as the highest program, focus on strategy and burn less money.

The impact of the car-making business seems to be contrary to Ren Zhengfei’s strategy.

The data shows that Huawei BU is the only loss-making business unit. China Entrepreneur learned from Huawei officials that BU, a Huawei smart car solution, has invested 3 billion US dollars in R&D since its establishment, with as many as 7,000 R&D personnel.

In the 2022 annual report, Huawei’s sales revenue in carrier business, enterprise business and terminal business was 284 billion yuan, 133.2 billion yuan and 214.5 billion yuan respectively. Among them, the revenue of smart car solution parts business was 2.1 billion yuan.

From the perspective of Huawei’s overall business, after the terminal mobile phone business encounters sanctions, Huawei may not be able to bear the car business to get into trouble again. The first task is to ensure the safety and survival of its main business.

Many people in the industry also believe that whether from the basic logic of building a car or the increasingly fierce market competition, Huawei should really be more rational in building a car.

In his speech at the committee of 100 Forum, Yu Chengdong said: "In the past, Huawei leaders, including Ren Zong, wanted to become a Tier1 supplier similar to Bosch, but now the conditions of this strategy seem to be untenable."

References:

Yu Chengdong ordered overnight: Remove Huawei logo! The latest response, Global Times

Ren Zhengfei "strangles" Huawei to build a car, and Yu Chengdong mourns! ",Electric Vehicle Commune

"The board hits Yu Chengdong, and Ren Zhengfei hurts", Snow Leopard Finance and Economics.

Editor on duty: Wang Yijie Review: Zhang Gege Production: Wu Ying