On March 28th, Xiaomi Automobile held a new product launch conference, and officially released its first electric vehicle, Xiaomi SU7, which was divided into three models: standard version, Pro and Max. The appearance of Xiaomi SU7 is not overly flamboyant, and the rounded and smooth lines bring lower drag coefficient. The interior adopts the surrounding cockpit layout, which makes the interior space more spacious and comfortable. As a technology company, SU7 equipped with 澎湃 OS can realize the ecological interconnection of people, cars and homes. Intelligent driving is also the highlight of Xiaomi. With the end-to-end perception model, high-speed/fast pilot intelligent driving and urban pilot intelligent driving can be realized. I love audio network reports.

In terms of car audio experience, Xiaomi SU7 Max version adopts a luxury speaker system with 25 speaker combinations. It includes 4 woofers, 7 midrange speakers, 7 tweeters, 2 headrest speakers, 1 subwoofer and 4 sky speakers, which can realize 7.1.4 channel system and support Dolby panoramic sound effect. Combined with bass equalization algorithm and transient equalization algorithm, it brings true and natural and balanced listening performance to the speakers of the whole car.

Xiaomi SU7 Max is equipped with two headrest speakers, which enables drivers to receive navigation broadcasts and other important sound information independently without disturbing other passengers. This design not only improves the safety of driving, but also increases the comfort of riding. In addition, Xiaomi SU7 Max has built-in function of sports sound wave simulation, and uses 25 speakers in the car to let users experience the fun of driving.

It is worth noting that the configuration of 25 speakers is only standard on the SU7 Max. SU7 standard model and Pro are equipped with 10 speakers, and 25 speakers need to be optional.

In the appearance of the car, Xiaomi SU7 adopts a younger and more sporty design style. There are no exaggerated and sharp lines in the whole car, and round and smooth lines run through the whole car. The front wheel package with 175 ripple surface and 1.36 times the aspect ratio of gold make the front face of the vehicle dynamic and elegant. The highlight of the tail is the sporty rear spoiler and the ultra-high recognition star-ring taillight, which gives consideration to elegance and speed. Xiaomi SU7 has nine appearance colors, namely Gulf Blue, Olive Green, Elegant Grey, Xiaguang Purple, Cambrian Rock Grey, Meteor Blue, Lava Orange, Pearl White and Diamond Black.

In terms of interior, Xiaomi SU7 has four colors, misty purple, twilight red, galaxy gray and obsidian black. And the four colors are all full-grain Nappa leather material, which is skin-friendly and environmentally friendly and has a more delicate touch.

In terms of intelligent cockpit, Xiaomi SU7 adopts comfortable design, with intimate details everywhere. The wheelbase of 3 meters brings more spacious interior space, and the front and rear rows are comfortable to ride. The seat adopts sandwich structure, which optimizes the support of waist and spine and is more soft and comfortable. The heat insulation and sun protection of window glass is the point emphasized by Lei Jun at the press conference, including double-layer silver-plated canopy, three-layer silver-plated front windshield, and sun protection and heat insulation coatings on front and rear side windows.

In addition, Xiaomi SU7 is equipped with a 56-inch head-up display, and the main driver’s seat is also equipped with a double-wing air pump, which has better high-speed cornering support. In addition to the conventional in-car storage space, Xiaomi SU7 has built-in multi-directional expansion functions and experiences such as changeable base, umbrella storage storage compartment, hidden hook, shelf, glasses case and emergency flashlight storage.

In the basic performance of the car, SU7 is equipped with millet super motors V6 and V6s. Max version of dual-motor all-wheel drive, the maximum horsepower is 673PS, and the peak torque is as high as 838 N m. The acceleration time of Xiaomi SU7 Max 0-100km/h is only 2.78 seconds, and the top speed is 275 km/h. In terms of chassis, the car is a combination of front double wishbone and rear five-bar linkage, and is supported by air spring and CDC variable damping shock absorber, which supports the adaptation of road state and motion state.

In terms of vehicle battery life, the three versions of Xiaomi SU7 have different cruising ranges. Xiaomi SU7 Standard Edition is equipped with 73.6kWh Foday blade battery, and the CLTC battery life is 700 kilometers. The Pro version is equipped with 94.3kWh Contemporary Amperex Technology Co., Limited Shenxing battery, with a battery life of 830 kilometers. Max version is equipped with 101-degree Contemporary Amperex Technology Co., Limited Kirin battery, with a battery life of 800 kilometers. And Xiaomi SU7 Max is built for 800 volt architecture, which can replenish 510 kilometers in 15 minutes. It only takes 19 minutes to charge 10% of electricity to 80%.

In terms of intelligent driving, Xiaomi SU7 supports high-speed pilot assistance, and it can be opened all over the country. High-speed navigation assistance can automatically speed up lane change, access to ramps, overtaking, construction avoidance, etc., making it easier to drive long distances on holidays. Xiaomi SU7 Pro and Max are equipped with lidar, which supports urban navigation assistance. In urban roads, they can do more intelligent operations such as traffic lights, turning left and right at intersections, accelerating and decelerating lane changes and detours, pedestrians and two-wheeled vehicles avoiding. In addition, the whole department supports parking service, driving in remote parking spaces automatically and avoiding obstacles ahead autonomously. It also supports a variety of extreme parking spaces, such as mechanical parking spaces and precise parking of extremely narrow cars.

At present, Xiaomi SU7 has been officially listed, and the standard version, Pro and Max guide prices are 215,900 yuan, 249,900 yuan and 299,900 yuan respectively. The new cars have been delivered one after another on April 3.

Group photo of Wang Ziwen and Chen He

November 9th was Chen He’s birthday, and his friend Wang Ziwen posted a photo of the two on the social platform to celebrate his birthday: "Happy birthday, good luck!"

Prince Ziwen sends blessings

In the photo, Chen He and Wang Ziwen were lying side by side on the table, staring at the camera together. They were both wearing warm coats and pouting their lips slightly. They were very playful and had a harmonious relationship.

Fans also sent their blessings: "Today my sister is a birthday blogger again, happy birthday!" "Little Hehe has the same birthday as me, and she is also a Scorpio!" And looking forward to the launch of the "Animal Control Bureau" collaboration between the two.

1905 movie network news On December 12, the first Hainan Island International Film Festival National Shooting Attractions Promotion Exhibition was officially launched in Sanya, Hainan. Owen Tao, General Manager of Hainan Island International Film Festival Co., Ltd., Jiang Ping, General Manager of China Film Joint stock company, Liu Yiwei, Secretary General of China Film Directors Association, Ye Ning, Vice President of Huayi Brothers Media joint stock company, Li Ning, CEO of Xinli Film, and Xiang Huaquan, Deputy Secretary of the Party Committee and President of Emei Film Group, attended the launch ceremony. Famous actors Guo Tao, Ming Dao and Wang Yanlin also attended to share their views on film and television shooting attractions.

　

According to the general manager of Owen Tao, the first Hainan Island International Film Festival National Shooting Attractions Promotion Exhibition is the first domestic high-end film and television attraction brand exhibition launched at the international film festival with the core concept of "culture + tourism". It aims to help cultural and tourism institutions around the world build a branding impression and influence, and make the Global Film Shooting Attractions Promotion Exhibition an important window for key local attractions and well-known brands to promote.

　

The event also announced the establishment of the "National Film and Television Tourism Cultural Cooperation Alliance" to promote the rich landforms and ideal scenic spots with artistic creation value and potential in the future, so as to promote the in-depth marriage and win-win development of tourism and film and television creation.

　

Filmmakers help Liu Yiwei, Guo Taoming and Wang Yanlin appear at the promotion exhibition

　

At the ceremony, filmmaker Liu Yiwei was the first to offer insights into the relationship between film and television production companies and scenic spots based on his personal production experience. "Attractions cannot bring high box office to movies, only high-box office movies can drive the development of scenic spots." He regarded it as a classic case and reminded the people in charge of scenic spots to form a correct understanding, not to invite the film crew to shoot while asking them to only shoot "the most beautiful story" in the scenic spot or to sing infinite praise to the scenic spot, but to let the film and television creators play freely.

　

Liu Yiwei introduced: "Filming is also a business. Australia provides a 40% tax refund policy to attract film and television production companies to shoot in scenic spots." He also hopes that the country can establish relevant preferential policies between film and television production and shooting scenic spots.

　

The new film directed and starred by Guo Tao will participate in the 2019 New Film Promotion Conference of the Chinese Film Market at this year’s film festival. While promoting the film, Guo Tao praised Hainan as a very good location for filming. He believes that Hainan’s unique climate and environment, good infrastructure and software construction, provide filming convenience for filmmakers, and these factors are also important reasons for the film crew to choose shooting spots.

　

Ming Dao, an actor who worked as a travel show host in his early years and is now a well-known actor and successful producer, was deeply moved by Liu Yiwei’s earlier statement that "making movies is also a business." "The public often has beautiful fantasies about making movies, but the actual execution is a business, and making movies is always short of money." He particularly emphasized the inseparable and close connection between film and television production companies and scenic spots.

　

Wang Yanlin, who performed brilliantly in hit dramas such as "The Legend of Chu Qiao" and "The Mage of Wuxin", has turned to the big screen in recent years to gain popularity. He took the stage with the creators of the new film and officially announced that the film will start shooting in Dalian next May. At the same time, they also called on local governments and scenic spots to provide more support and assistance to the film crew.

　

Film group executives share successful experiences, and scenic spot representatives appeal for cooperation

　

At the launch ceremony, Jiang Ping, general manager of China Film, combined the successful cases of China Film Film and Television’s shooting base, and suggested that local scenic spots should provide a comfortable shooting environment for actors and form their own characteristics, and create a setting environment for the film crew strategically and specifically. Ye Ning, vice president of Huayi Brothers, proposed that the shooting scenic spots should establish a medium and long-term industry-wide plan and learn from Thailand’s high-quality film and television supporting service system.

　

Li Ning, CEO of Xinli Film, took the production of the film as an example to share the successful cases of cooperation with Hubei Xiangyang Tangcheng Film and Television Base. Xiang Huaquan, President of Emei Film Group, focused on the "BRICS Film Industrial Park" and put forward expectations for the selection of shooting attractions.

　

In addition, representatives of famous scenic spots such as Hubei Qingjiang Gallery Scenic Spot, Chongqing Chiyou Jiuli City, and Hainan Hongzhou also shared their cooperation experience, demands, and preferential policies with film and television companies from the perspective of the tourism industry during the ceremony.

　

It is understood that the promotion exhibition will last for a week, and more senior executives of domestic top film and television companies will come to the scene to participate in the promotion meeting, scenic exhibition market, round table and other activities, with the help of the Hainan Island International Film Festival platform to help the transformation and upgrading of scenic spots and improve the film and television industry chain.

　

In addition, the promotion exhibition will also be through free promotion of poverty-stricken areas shooting attractions, inviting celebrity endorsements, etc., the film and public welfare, green development, poverty reduction combined, but also to expand the social benefits of the film festival; the exhibition will be more scenic promotional film in Cannes China Pavilion broadcast, scenic representatives have the opportunity to go to Cannes to promote scenic spots to filmmakers around the world.

After Nicholas Tse and his son returned to Hong Kong, Cecilia Cheung did not travel with them. Obviously, they did not meet. Of course, it is not surprising that they meet. After all, they have given birth to two children together, but meeting does not mean that the old relationship is rekindled.

The report revealed a fatherly side to Nicholas Tse, who was a strict father in educating his son. He taught him to put the cart away and told him to carry his own luggage and not bother the driver. These details show the strict education and expectations he has for his son.

At the same time, it also reflects his deep love for his son. Despite his divorce from Cecilia Cheung, he still plays the role of a father, fulfilling his responsibilities and obligations. This is a father’s love for his children and a manifestation of his sense of responsibility to the family.

In this world, everyone has their own roles and responsibilities. For Nicholas Tse, he is not only a famous entertainer, but also a father of two children. His life is full of challenges and changes, but he always sticks to his role and fulfills his responsibilities.

Nicholas Tse’s life was full of ups and downs. His marriage was once the focus of the entertainment industry, and his love story with Cecilia Cheung was once enviable. However, the marriage eventually came to an end. After his divorce, his life changed dramatically, and he had to face not only his career but also take care of his two children.

Although life is full of challenges, Nicholas Tse never gives up his responsibilities. He always sticks to his role and does his duty. He is not only a famous entertainer, but also a father of two children. His life is full of challenges and changes, but he always sticks to his role and does his duty.

In the process, Nicholas Tse showed his tenacity and determination. Not only did he have to face his career, but he also had to take care of his two children. His life was full of challenges, but he always stayed true to his role and responsibilities. His tenacity and determination are deeply admirable.

Nicholas Tse’s story tells us that no matter what challenges we encounter in life, we cannot give up our responsibilities. We all have our roles and responsibilities. We cannot give up our responsibilities because of the challenges of life. We must stick to our roles and fulfill our responsibilities.

Overall, Nicholas Tse’s story is a story of perseverance and responsibility.

His life was full of challenges, but he always stayed true to his role and fulfilled his responsibilities.

His story tells us that no matter what challenges we encounter in life, we cannot give up our responsibilities. We all have our roles and responsibilities. We cannot give up our responsibilities because of the challenges of life. We must stick to our roles and fulfill our responsibilities. This is a story worthy of our deep consideration.

Recently, the State Administration for Market Regulation issued the "Notice on Continuing to Do a Good Job in Marketing Standards for Takeaway Merchants and Preventing Catering Waste" (hereinafter referred to as the "Notice"), requiring all localities to urge online catering platforms and catering takeaway merchants to strictly implement the "Anti-Food Waste Law of the People’s Republic of China" and other relevant provisions, further consolidate the main responsibility, continue to standardize catering takeaway marketing behavior, and effectively prevent catering waste.

In terms of implementing the main responsibility of online catering platforms, the "Notice" requires that platforms be urged to optimize marketing rules and agreement rules, and to publish appropriate ordering prompts in prominent positions on the page; encourage platforms to improve incentive mechanisms, promote merchants to develop, provide, and promote small meals, set the minimum price of meals reasonably, optimize the price-break discounts collection mechanism, and do not include staple foods in the scope of price-break discounts display; guide platforms to promptly correct irregular marketing practices.

In terms of compacting the main responsibilities of catering takeaway merchants, the "Notice" makes it clear that merchants should be urged to strengthen dynamic management; guide merchants to rationally determine the quantity and weight, provide small portions of meals, truthfully display meal information, and publish appropriate ordering prompts; supervise merchants to standardize marketing behavior and reasonably determine the starting price; encourage the use of food safety seals.

The "Notice" emphasizes that all localities should promote the revision and improvement of standards, increase publicity and implementation, and strengthen the implementation of supervision. Online and offline, at the same frequency, carry out supervision and inspection of food waste prevention and food safety, and continue to carry out "random inspection of restaurants". Those who cause obvious waste, serious waste and refuse to make corrections shall be severely punished according to law and publicly exposed. Strengthen publicity and education, carry out publicity activities, and actively create a good atmosphere.

　　People who live in big cities feel like they can’t walk if they go out without mobile phone navigation. What makes people even more intolerable is the blind guidance of stupid navigation. "I always quarrel with navigation, so angry that I can’t even drop my phone." Some netizens said.

　　"The navigation function can be accurate to within 1 meter, and it can clearly locate the specific lane…" Recently, a news of "Beidou Map APP is expected to be launched on May 1" quickly exploded Moments. The report pointed out that this is a basic location-based service tool based on Beidou satellite precision navigation services, which can provide mobile, real-time positioning and navigation as well as location-based clothing, food, housing, transportation and business information services for the majority of users.

　　In this regard, some netizens expressed extreme excitement, "Amazing, my Beidou". Others said, "Farewell, Americans’ GPS". However, some people expressed doubts, what is the relationship between the Beidou map APP and Beidou navigation? Beidou has entered people’s lives from "news" so quickly?

　　The Beidou system cannot produce electronic maps

　　"The Beidou Map APP is not directly related to the Beidou Satellite Navigation System (BDS) in nature. The Beidou Map APP is a mobile application end point software similar to Autonavi Maps and Baidu Maps. As for whether the map end point software displays the positioning results of GPS or the positioning results of BDS, it depends on the hardware configuration of the end point such as the mobile phone and the navigator." On April 13, Dr. Wang Yongquan, chairperson of the Shanghai Sinan Satellite Navigation Technology joint stock company, said in an exclusive interview with a reporter from Science and Technology Daily.

　　In this regard, Cao Chong, chief scientist of the China Satellite Navigation and Positioning Association, said that the Beidou system is indeed related to the navigation electronic map, because the use of the Beidou system positioning function to achieve navigation must be expressed in the form of a map. However, the formulation of the Beidou map is questionable. Because whether the Beidou system or the GPS system is used, the same map is used, and there is no Beidou map.

　　On the difference between the Beidou system and Baidu and Autonavi, Xu Ying, a researcher at the Institute of Optoelectronics of the Chinese Academy of Sciences and a young scientist of the Beidou system, introduced that the Beidou system and GPS are both global satellite navigation and positioning systems, generally composed of satellites, ground stations and user end points, which mainly provide location information, especially three-dimensional information such as longitude, latitude and altitude. Baidu, Autonavi, etc. are map software, which mainly provide location-based value-added services, such as displaying location, planning routes, providing congestion conditions, etc. Its core is maps, which require many means when drawing, such as remote sensing satellites, map observation vehicles, drone observations, etc.

　　"The Beidou system is a navigation system. Baidu or Autonavi can use the positioning results of the Beidou system to output the location. The two are not on the same level at all. As for the Beidou map APP, it may just be called Beidou map, just like the Ursa Major map and the Ursa Minor map, and it has nothing to do with the Beidou satellite navigation system." Xu Ying said.

　　Seeing this news, the Beidou editor of the WeChat official account of China’s Beidou satellite navigation system couldn’t sit still. On April 10, the Beidou editor refuted rumors through the WeChat official account that the functions of the Beidou system are positioning, navigation, timing, and short messages. Electronic maps like Baidu and Autonavi only involve the positioning function of the Beidou system and its derivative location-based service function. As for the core map images in these electronic maps, which involve remote sensing satellites to obtain images and other technical means, it really has nothing to do with the Beidou system. "In other words, the Beidou system can only provide certain technical support for electronic maps, and if the Beidou system produces an electronic map, it is really impossible for the concubine to do it!" The Beidou editor "cried".

　　All major satellite navigation systems are compatible with each other

　　At present, there are four major satellite navigation systems in the world, GPS in the United States, GLONASS (GLONASS) in Russia, BDS (Beidou) in China and Galileo (Galileo) in the European Union. Experts say that if you have to say the difference between Beidou and GPS, it is that "Beidou is its own, GPS is American".

　　As a satellite navigation system independently developed by our country, Beidou Navigation has gone through 24 years since the project was established in 1994. In 2012, the Beidou-2 system successfully launched the 16th satellite. Two months later, the system was officially put into operation, and the service area covered the Asia-Pacific. At present, Beidou positioning has entered the third stage. A total of 31 satellites have been launched, and it is expected that 35 satellites will be launched around 2020 to meet the global user service mainly in Asia.

　　"From a technical point of view, the Beidou navigation system is very advanced. What GPS can do, the Beidou system can also do it; what GPS can’t do, the Beidou system can still do it." Wang Dacheng, head of the Smart City Engineering Department of the Institute of Remote Sensing and Digital Earth Research at the Chinese Academy of Sciences, said proudly.

　　However, even so, the Beidou editor also said in the WeChat official account of China’s Beidou satellite navigation system that the so-called "no GPS, only Beidou" in many coverage "does not exist". Now satellite navigation applications are basically multi-mode. That is to say, in order to give users a better experience, major satellite navigation systems are compatible and complementary to each other, so that users can enjoy uninterrupted positioning services. Beidou editor applauds everyone’s patriotism, but has to tell you the truth realistically.

　　Moreover, the Beidou system has been adhering to the concept of "China’s Beidou, the world’s Beidou" since the beginning of its construction. The Beidou system is an open and inclusive system, and is willing to work with satellite navigation systems around the world to benefit mankind and serve the world. At present, the Beidou system has been compatible and interoperable with GPS and GLONASS systems. Therefore, when you use related satellite navigation applications in the future, you should receive more system signals with higher accuracy.

　　Wang Yongquan said that the navigation precision claimed by the Beidou Map APP only means that the map itself may be more fine and accurate, not just using BDS and saying goodbye to GPS. In the future, various navigation end points or professional equipment can use the signals of multiple satellite navigation systems at the same time, realize multi-system joint positioning or navigation, and provide users with more accurate and reliable positioning results. Compared with the GPS system, BDS also has a message service function. The user end point of the Beidou system has a two-way message communication function. Users can transmit 40-60 Chinese characters of message information at a time. This function can provide certain communication services in some special environments.

　　Empowering urban management to bring convenience to life

　　In fact, Beidou has been widely used in the field of industry and national defense, such as: precision surveying and mapping, power timing, intelligent driving test, precision agriculture, and new drones and smart cars. The centimeter-level high-precision positioning end point based on the Beidou satellite navigation system is playing an irreplaceable important "role". The short message service of the Beidou system can send its location to the outside world when the base station is damaged and there is no signal. This won precious time for the golden rescue in the 2008 Wenchuan earthquake.

　　"In the next three years, more end points such as mobile phones, bicycles, and wearable devices will use Beidou high-precision positioning services, empowering city management and bringing convenience to people’s lives." Industry insiders predict.

　　In the opinion of Peng Ling, a researcher at the Institute of Remote Sensing and Digital Earth of the Chinese Academy of Sciences, Beidou satellites need to be widely used, and the cost is still relatively high, and the performance stability needs to be further improved. Some industry insiders say that taking the chip as an example, due to manufacturing process problems, if the GPS chip is 10 yuan, the Beidou chip is 30 yuan. Enterprises need to control costs. If they want to mass-produce Beidou chips, how many companies are willing to spend more than 20 yuan?

　　Then there is the downstream user end. Although many Android brand mobile phones, especially domestic mobile phones, such as OPPO, vivo, Huawei, and Xiaomi, have been able to support the Beidou navigation system in recent years, Apple mobile phones, which account for a large share of the smartphone market, still do not support it. This may lead to embarrassing situations such as domestic mobile phones that cannot be used abroad where the Beidou navigation system is not yet covered, or Apple mobile phones are not suitable.

　　In this regard, Wang Yongquan seems more optimistic, "Take the public navigation as an example, most of the mobile phones and car navigation devices we use now support the joint behavior of GPS and BDS at the same time, but users can’t feel it, and many people will not care which satellite system is used for navigation." Wang Yongquan said, "By 2020, with the completion of the global network of BDS, BDS will be fully compatible with GPS, GLONASS and Galileo systems, and it will definitely be more widely used around the world."

　　Related Links

　　The civilian function of Beidou navigation system

　　Personal location-based service: When entering an unfamiliar place, you can use a mobile phone or in-car satellite navigation device equipped with a Beidou satellite navigation receiver chip to find the route to take.

　　Meteorological applications: The development of meteorological applications of Beidou navigation satellites can promote China’s weather analysis and numerical weather forecasting, climate change monitoring and prediction, and can also improve the level of space weather early warning operations, enhancing China’s ability to prevent and mitigate disasters.

　　Road traffic management: Satellite navigation will help reduce traffic congestion and improve road traffic management. By installing satellite navigation receivers and data transmitters on vehicles, the vehicle’s location information can be automatically forwarded to the central station in a few seconds. This location information can be used for road traffic management.

　　Railway intelligent transportation: Satellite navigation will promote the upgrading and transformation of traditional transportation methods. For example, in the field of railway transportation, by installing satellite navigation end point equipment, train travel intervals can be greatly shortened, transportation costs can be reduced, and transportation efficiency can be effectively improved. Beidou satellite navigation system will provide high-reliability and high-precision positioning, speed measurement, and timing services, promote the modernization of railway transportation, and realize the transformation of traditional dispatching to intelligent transportation management.

　　Maritime and water transportation: Most of the ships traveling in the world’s oceans, rivers and lakes are equipped with satellite navigation end point equipment, making sea and water transportation more efficient and safe. The Beidou satellite navigation system will provide navigation, positioning and safety protection for ships sailing on the water under any weather conditions. At the same time, the unique short message communication function of the Beidou satellite navigation system will support the development of various new services.

　　Air transportation: Using the advantages of satellite navigation accurate positioning and speed measurement, the instantaneous position of the aircraft can be determined in real time, effectively reducing the safe distance between aircraft, and even in foggy weather conditions, automatic blind landing can be realized, greatly improving flight safety and airport operation efficiency. By effectively combining the Beidou satellite navigation system with other systems, it will provide more security for air transportation.

　　Emergency rescue: Satellite navigation has been widely used in search and rescue in deserts, mountainous areas, oceans and other sparsely populated areas. In the event of major disasters such as earthquakes and floods, the key to successful rescue lies in timely understanding of the disaster situation and quickly reaching the rescue site. In addition to navigation and positioning, the Beidou satellite navigation system also has the function of short message communication. Through satellite navigation end point equipment, it can timely report the location and disaster situation, effectively shorten the rescue and search time, improve the timeliness of rescue and disaster relief, and greatly reduce the loss of people’s lives and property.

　　(The picture in this article comes from the official website of Beidou Satellite Navigation System)

　　On September 9, the Ministry of Transport announced the "Regulations on the Administration of Taxi Driver’s Qualifications" and "Regulations on the Administration of Cruise Taxi Business Services" as supporting policies for the new policy of taxi online car-hailing. According to the "Regulations on the Administration of Taxi Driver’s Qualifications", from October 1, drivers who engage in online car-hailing services need to participate in national and local exams. The regulations also set the threshold for the exam. Those who participate in the exam must have "no five" and must have a violent criminal record. After passing the exam, they need to register to work, and the registration period of professional qualifications is valid for 3 years.

　　At the same time, the "Regulations on the Management of Taxi Business Services" have also been revised. The plan stipulates that cruise taxi operators should adjust the contract fee standard or quota tasks in a timely manner according to factors such as operating costs and freight changes. In the future, the adjustment of taxi "part money" will be adjusted according to the actual situation.

　　Online car-hailing drivers need to take exams to obtain professional qualifications

　　On September 9, the Ministry of Transport announced the "Regulations on the Management of Taxi Driver’s Qualifications" and "Regulations on the Management of Cruise Taxi Business Services" as supporting policies for the new policy of taxi online car-hailing. The revised "Regulations on the Management of Taxi Driver’s Qualifications" clarify the scope of application. The qualifications of taxi drivers include the qualifications of cruise taxi drivers and the qualifications of online booking taxi drivers. Combined with the characteristics of the new online car-hailing business, the driver’s conditions, exam content, certificate types, registration management, further education and legal responsibilities have been adjusted accordingly. The qualification regulations will be implemented from October 1.

　　According to the relevant regulations on professional qualifications, future online car-hailing drivers cannot "run naked" on the road and need to take the test like taxi drivers. Online car-hailing drivers need to apply for professional qualification exams and need to take national and local exams. Specifically, it includes national public subjects and regional subject exams.

　　The national public subject examination is a knowledge test with general normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation. Regional subject examinations, localities can set the test content according to their own conditions. There are certain differences between traditional taxi drivers and online taxi drivers.

　　A taxi driver who has obtained the qualification certificate shall only engage in taxi passenger service after registering with the qualification of the taxi administrative department. The valid period of registration of the qualification of a taxi driver is 3 years.

　　Only "Five No Personnel" are allowed to take the exam

　　The qualification regulations set a threshold for online car-hailing drivers, which means that not everyone can apply for the online car-hailing qualification examination.

　　Specifically, only those who have obtained the corresponding type of motor vehicle driver’s license and have more than 3 years of driving experience; no traffic crime, dangerous driving criminal record, no drug use record, no driving record after drinking, and no 12-point record in the last 3 consecutive scoring cycles; Only those who have no violent criminal record can become online car drivers.

　　Those who meet the above conditions can apply to take the test. The Ministry of Transport has made it clear that as a taxi driver, there is no difference in application conditions whether it is a cruise or an online reservation service.

　　Those who apply to take the taxi driver qualification examination shall provide proof or commitment materials that comply with relevant regulations before they can take the examination.

　　The cost of cruise taxis needs to be adjusted according to the actual situation

　　According to the Ministry of Transport, the revised "Regulations on the Management of Cruise Taxi Business Services" adjusted the scope of application and made a series of regulations on the positioning of the taxi industry and the distribution of interests between operators and drivers. It is clear that taxis are an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provide personalized transportation services for the public.

　　In response to the problem of "part money" for taxis, cruise taxi operators are required to adjust the contract fee standard or quota task in a timely manner according to factors such as operating costs and changes in freight rates, etc., to better build a business model of shared risk and reasonable distribution of benefits between enterprises and drivers, and accelerate the transformation and upgrading of traditional industries. In the future, part money will be adjusted according to the actual situation.

　　paraphrase

　　How to apply for a car-hailing license?

　　Why should ride-hailing drivers manage it?

　　According to the relevant person in charge of the Ministry of Transport, whether it is online car-hailing or cruise car, it provides a general passenger transportation service for the public, and the driver is subject to access management according to law. This is the bottom line requirement of the industry management department to ensure transportation safety and service quality. The "Regulations on the Administration of Taxi Driver Qualifications" have been revised to consider the characteristics of online car-hailing, and through "tailor-made" system design and management innovation, it actively supports the development of new business formats. For example: Compared with cruise car drivers, the content of the online car-hailing driver’s test is simplified to the greatest extent, and its registration and cancellation are stipulated. It can be completed by the platform company reporting to the taxi administrative department where the issuing authority is located.

　　Are the application conditions for cruise car and online ride-hailing drivers the same?

　　According to the relevant person in charge of the Ministry of Transport, according to the revised "Regulations on the Administration of Taxi Driver’s Qualifications", those who apply to participate in the taxi driver’s qualification examination shall meet the following conditions: Obtain a motor vehicle driver’s license of the corresponding approved driving type and have more than 3 years of driving experience; No traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking alcohol, and no record of 12 points in the last 3 consecutive scoring periods; No violent criminal record; Other conditions stipulated by the urban people’s government. As a taxi driver, there is no difference in application conditions whether it is engaged in cruise or online booking service.

　　How can I provide relevant proof materials such as a non-violent criminal record?

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that those who apply to participate in the taxi driver qualification examination must provide a motor vehicle driver’s license and a copy; no traffic accident crime, dangerous driving crime record, no drug abuse record, no drinking driving record, and no record of 12 points in the last three consecutive scoring cycles; no violent criminal record materials; identity certificate and photocopy and other supporting materials stipulated by the city people’s government.

　　Wang Hao, deputy director of the Highway Development Center of the Academy of Highway Sciences of the Ministry of Transport, said that this seems very inconvenient and will discourage many online ride-hailing drivers. But in fact, there is not much that individuals need to do. "Personal documents definitely need to be provided by individuals, but no criminal record and so on do not need to be provided by individuals. Individuals only need to promise no criminal record and so on. Whether it is true or not is a matter between the transportation department and the public security department."

　　What exactly is a non-violent criminal record?

　　In terms of criminal records, this regulation clearly states that there is a "no violent crime" record, not a "no criminal record". Lawyer Wang Yongjie, director of Beijing Zeyong Law Firm, introduced that a no-violent criminal record is a very clear legal concept. A no-violent criminal record specifically refers to a person who has no robbery, robbery, intentional homicide, intentional injury, rape, explosion and other crimes that endanger public safety. If it is only "criminal detention" or civil disputes, it is not a "violent crime". In addition, fraud is not included in violent crimes.

　　strategy

　　The entry of online car-hailing drivers requires four hurdles

　　The first step: the threshold

　　Only those who meet the "five no personnel" are allowed to take the exam

　　(1) Obtain a motor vehicle driver’s license of the corresponding type and have more than 3 years of driving experience;

　　(2) No record of traffic accident or dangerous driving, no record of drug abuse, no record of driving after drinking, and no record of 12 points in the last three consecutive scoring periods;

　　(3) No violent criminal record;

　　(4) Other conditions stipulated by the city people’s government.

　　Step 2: Apply

　　Eligible personnel may apply to take the exam

　　Those who plan to engage in taxi passenger transportation services shall fill in the "Application Form for Taxi Driver’s Qualification Certificate" and apply to the local municipal taxi administrative department to participate in the taxi driver qualification examination.

　　The application should contain the following materials

　　(1) Motor vehicle driver’s license and a copy thereof;

　　(2) No record of traffic accident or dangerous driving, no record of drug abuse, no record of driving after drinking, and no materials with 12 points recorded in the last three consecutive scoring cycles;

　　(3) Materials without a violent criminal record;

　　(4) Identity certificate and photocopy;

　　(5) Other materials stipulated by the city people’s government.

　　Step 3: Examination

　　Taxi and ride-hailing drivers must pass national and regional exams

　　Taxi driver qualification examination includes national public subject and regional subject examination.

　　The national public subject examination is a knowledge test with universal normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation.

　　The regional subject examination for the qualification of online taxi drivers is a knowledge test with regional normative requirements such as local taxi policies and regulations. The taxi administrative department of the local people’s government at or above the municipal level divided into districts may determine other examination contents by itself according to the characteristics of regional services.

　　Step 4: Register

　　The valid period of registration is 3 years

　　A taxi driver who has obtained a license shall be registered with the competent taxi administrative department before engaging in taxi passenger transportation services.

　　The registration of the taxi driver is completed by the taxi operator reporting to the taxi administrative department where the license issuing authority is located, and the reporting information includes the driver’s qualification certificate information, the employment contract or agreement signed with the taxi operator, etc.

　　The valid period of registration of taxi driver qualification is 3 years.

　　focus

　　What are the exams for professional qualifications?

　　scope

　　Drivers must pass a two-level test

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that the taxi driver qualification examination includes the national public subject and regional subject examinations.

　　The national public subject examination is a knowledge test with universal normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation. The taxi administrative department of the local people’s government at or above the municipal level divided into districts may determine other examination contents by itself according to the characteristics of regional services.

　　Wang Hao, deputy director of the Highway Development Center of the Academy of Highway Sciences of the Ministry of Transport, introduced that the national-level examination is mainly aimed at the specific problems set by the Ministry of Transport’s new regulations, while the regional examination is a regional examination set according to the local situation, mainly the specific content of the local new regulations.

　　content

　　Cruising taxi drivers need to take a geography test

　　According to the regulations, the regional subject test for the qualification of cruise taxi drivers is a knowledge test with regional service characteristics such as local taxi policies and regulations, human geography of the operating area and traffic routes. The regional subject test for the qualification of online taxi drivers is a knowledge test with regional specifications such as local taxi policies and regulations. Wang Hao introduced that from the content point of view, the test for cruise car drivers is more difficult than that for online taxi drivers. For example, cruise car drivers need to take the human geography test. Because all online taxi-hailing cars are equipped with navigation systems, there is no such requirement.

　　form

　　The written test is the main one, and there is no road test content.

　　After the regulations were issued, many drivers wondered, how to take the test and whether they need to take the road test again? Wang Hao introduced that the test is basically the content of the written test, which is similar to the traffic regulation test. Whether it is a national or local, there are question banks. The types of question bank questions are mainly multiple-choice questions and judgment questions, and are not likely to involve large questions such as short answer questions. Considering that the person applying to be a driver must have a driver’s license, there will be no repeated test of the content of the road test.

　　exam results

　　It is always valid without special circumstances, but registration is required.

　　Wang Hao introduced that after passing the exam, there are no special circumstances such as crime, and the test results are always valid, but you need to register to become a driver.

　　The revised "Regulations on the Administration of Taxi Drivers’ Qualifications" basically retains the relevant requirements of the original registration regulations for cruise car drivers. At the same time, taking into account the characteristics of the new business model of online car-hailing, it is stipulated that the registration and cancellation of online car-hailing drivers can be completed through the online car-hailing platform company reporting to the local taxi administrative department where the issuing authority is located. "That is to say, it can be collective registration of the platform or individual registration, depending on the specific regulations of the local government."

　　qualification certificate

　　If you have not registered for more than three years, you need to participate in further education

　　According to the introduction, the revised "taxi driver qualification management regulations" on the driver further education, only the results of further education requirements, further education of the way and process is no longer specific provisions, and clear driver further education by the taxi operator organization implementation, further implementation of the main responsibility of the operator, focusing on the effectiveness of further education.

　　At the same time, it is necessary to make it clear that those who have obtained the qualification certificate for more than 3 years and have not applied for registration should complete no less than 27 hours of further education before starting the job after registration.

　　Taxi

　　Taxi element money should be dynamically adjusted according to operating costs and freight rates

　　Cruising taxis can be fined 2,000 yuan for deliberately detouring

　　On September 9, the Ministry of Transport announced the newly revised "Regulations on the Administration of Cruise Taxi Business Services" (Order No. 64 of 2016 of the Ministry of Transport). The regulations require that, in response to the issue of taxi "share money", cruise taxi operators are explicitly required to adjust in a timely manner according to factors such as operating costs and changes in freight rates. At the same time, penalties have also been increased for violations or criminal acts committed by traditional taxi drivers. Eight acts such as detours will be fined up to 2,000 yuan.

　　Taxi element money needs to be adjusted dynamically

　　The revised "Regulations on the Administration of Cruise Taxi Business Services" adjusted the scope of application and made a series of regulations on the positioning of the taxi industry and the distribution of interests between operators and drivers. It is clear that taxis are an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provide personalized transportation services for the public. The amendment to the ministerial decree was solicited in early July this year. As an important supporting regulation for deepening the reform of the taxi industry, it will come into effect on November 1, 2016.

　　In response to the problem of taxi "share money", cruise taxi operators are required to adjust the contract fee standard or quota task in a timely manner according to factors such as operating costs and freight changes. This means that the taxi element money will be dynamically adjusted in the future.

　　Increase penalties for 8 types of behavior such as refusal to load

　　The revised draft increases the penalties for the following eight types of acts, and changes the "taxi driver who violates these regulations and falls under any of the following circumstances shall be ordered to make corrections by the road transportation management agency at or above the county level, and shall be issued with a warning or a fine of not less than 50 yuan but not more than 200 yuan" in Article 49 to "Cruising taxi drivers who violate these regulations and fall under any of the following circumstances shall be ordered to make corrections by the taxi administrative department of the local people’s government at or above the county level, and shall be fined not less than 200 yuan but not more than 2,000 yuan."

　　The specific acts include refusing to carry, bargaining, dumping passengers on the way or deliberately detouring; carrying other passengers without the consent of the passengers; not using metering equipment in accordance with regulations or charging fees in violation of regulations; not issuing corresponding fare bills in accordance with regulations; not carrying road transportation certificates and professional qualification certificates in accordance with regulations; not using cruise taxi-related equipment in accordance with regulations; failing to fulfill the agreement after accepting the cruise taxi electric call task; not using civilized language in accordance with regulations, and the car’s appearance does not meet the requirements.

　　Criminal liability for participating in taxi ticket scalping

　　It is worth mentioning that the revised draft emphasizes the punishment of the staff of the taxi administrative department for violations of regulations. The following acts: those who fail to implement administrative licensing according to the prescribed conditions, procedures and time limit; those who participate in or participate in the operation of cruise taxis in disguise; those who find illegal acts and do not investigate and deal with them in a timely manner; those who solicit or accept other people’s property, or seek other benefits, will be given administrative sanctions in accordance with relevant regulations; those who constitute a crime will be investigated for criminal responsibility according to law.

　　Beiqing Daily reporter learned that at present, many cloned cars use regular taxi invoices to defraud illegal income, and many regular invoices flow out through various channels. In the future, participating in taxi bill scalping will be prosecuted.

　　This article/Our reporter, Liu Wei

The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."

　　No one expected that the hot "stealing vegetables" game in 2009 would lead to the explosion of Tencent Cloud.

　　What is even more surprising is that Tencent Cloud, which has been dormant for 10 years and was once not optimistic, will now become Tencent’s first starting point to solve the midlife crisis, and it is also a major weapon for Tencent, Alibaba, and Huawei in the industrial Internet PK.

　　"Stealing Vegetables" Stolen Tencent Cloud

　　In 2009, Tencent was still a medium-sized company, and QQ space was still a non-mainstream camp of the post-80s and post-90s generation. At that time, QQ farms were introduced into QQ space, setting off a national rush to steal vegetables.

　　But behind the explosion of the game of stealing vegetables, it is Tencent’s team of programmers who are working hard to maintain it. The system of QQ farm is like a canal in a farmland, and users are like watering water. If the water storage capacity of the canal is not large enough to withstand the flood of hundreds of millions of users stealing vegetables at the same time, the system will naturally collapse.

　　In order to support the normal operation of QQ Farm, Tencent purchased and put thousands of additional servers on the shelves in just one month, and it became a common thing to add 4,000 servers a month.

　　The incident of "QQ Farm Stealing Vegetables" enlightened Tang Daosen and his colleagues, the technical head of QQ Space at the time. Not every company can keep adding servers, and not every company has the need to keep using these servers. If the game is not popular, these servers are equivalent to idling.

　　Is there a way to solve this problem?

　　At that time, a series of academic papers on the GFS architecture were published abroad, and the team of Tang Daosheng and Yao Xing analyzed the technical details and developed a new set of low-level data storage methods based on the actual needs of the business. After this creative method was abstracted, it was generally applicable in other businesses, so that other technicians did not need to redesign the system at this level.

　　This is the embryonic form of Tencent Cloud.

　　Two opinions, life on the line

　　The process of Tencent Cloud gradually flourishing was not smooth sailing, and soon, two opinions emerged within Tencent.

　　One side is to stop the business, and the cloud is a "hard work of mining coal". There is no profit, heavy investment, high cost, unclear long-term development, and its own business has been in a very low state. The other side is to argue that the cloud is a business that cannot be easily abandoned.

　　Tang Daosheng defied all arguments and has been insisting on moving around with limited resources, giving Tencent Cloud a chance to survive.

　　It wasn’t until around 2011 that Tencent realized that it was time to open up its industrial ecosystem and gain more partners. To achieve this goal, in addition to sharing the huge traffic of QQ and WeChat, it also needs to provide more solid technical capabilities to partners.

　　Tencent Cloud finally has the opportunity to make an appearance!

　　In a public interview, Mr. Tang explained the relationship between Tencent Cloud and the open ecosystem. "When you really open up traffic to the outside world, you find that the back-end support capabilities of these partners are relatively poor. Even if I can guide tens of millions or even hundreds of millions of groups to you, if you can’t catch it, it will collapse. And [Tencent Cloud] is the ability of Tencent to serve a large number of users accumulated over more than a decade. So, open up IT capabilities to partners as well."

　　The most impressive thing was the subsidy war of Didi Kuaidi that year. Didi’s order volume rose dozens of times in a short period of time, and servers in various places were in a hurry.

　　"When Didi’s server hangs up, users will flock to the fast one. The fast server hangs up immediately, and users will flock back, and Didi will hang up." The parties recalled that whoever’s server stabilizes, users will settle down.

　　After receiving Didi’s call for help, Tencent and Didi’s technical team fought for 7 days and 7 nights. The engineers were too busy to take a shower and stinked, and finally withstood the battle that decided the survival of the two families. Then Didi quickly migrated the system to Tencent Cloud, withstood several traffic peaks, and finally had the last laugh in the online car-hailing war.

　　In 2018, Tencent was on the cusp of the trend again. Based on this timing, Pony Ma, who has long been on the stage for Tencent Cloud, spoke out. In a small box in a Hong Kong restaurant, Pony Ma asked strategic questions such as "whether the cloud is the most important for Tencent" in one breath. These questions made every member of the general office disarm.

　　A few days later, at an expanded meeting attended by more than 40 vice presidents, Liu Chiping, president of Tencent Group, asked: "I think the cloud business is very important to the future development of the company, and the company must do it. Please raise your hand."

　　All hands raised.

　　"Okay, you support it." Lau Chiping smiled, and after the meeting, the vice presidents realized that this was a "gun surrender" conference.

　　Anticipating that "surrender the gun" might encounter resistance, Lau Chiping specially arranged this session, so that everyone had no room to bargain. "Which department should be taken from, and when it comes to cloud (CSIG business group), there are no conditions."

　　Since then, from the "general manager" to the core executives, the view has been formed that the Internet has entered the second half of the TO B, the cloud is the most important strategic tool, and it is time to unleash the power of Tencent Cloud. Subsequently, Tencent announced the restructuring, and the Cloud and Smart Industry Group (CSIG) was born, focusing on the industrial Internet, as the pioneer of the new blueprint of Tencent.

　　Pony Ma opened the "green light" to enter the 2B market

　　Pony Ma is optimistic about the future of Tencent Cloud. He has always been cautious about WeChat entrance, and has business to try to get it. Before Zhang Xiaolong speaks, Pony Ma will rush to refuse. But this time, Pony Ma helped Tencent Cloud find Zhang Xiaolong to get WeChat entrance.

　　This detail makes Mr. Tang more confident. On the cloud track, Mr. Tang quickly ran, and the first arena was the game cloud. Tencent is the world’s largest game company, which is its ecological advantage.

　　The life cycle of a game is short, and it usually dies out after two or three years. However, in order to maintain the operation of a game, the operating company has to lay out a district and hundreds of servers. And Tencent Cloud can help game companies save these resources and provide a complete set of game services.

　　Taking "Honor of Kings" as an example, Tencent Cloud has studied how to do mobile phone evaluation for games, how to do numerical system and game rating, how to do a good voice call system and other services, all packaged and provided.

　　Soon, Tencent Cloud became the leading player in the gaming cloud market.

　　In the field of live broadcast, real-time audio & video technology based on QQ social services has always been Tencent’s technical advantage. From video calls to group videos to live video broadcasts, Tencent’s accumulated IT capabilities in this field soon gained explosive output opportunities with the arrival of the first year of live broadcast. So soon, in 2017, Tencent Cloud firmly occupied the first position of live broadcast cloud.

　　Then Tencent Cloud also made efforts to enter the field of government affairs, developing the "Guangdong Provincial Affairs" Mini Program. Today, one out of every 16 Cantonese people uses the "Guangdong Provincial Affairs" Mini Program, and 625 people handle business through Guangdong Provincial Affairs every minute. As of 2019, Tencent Cloud and partners have landed multiple large-scale government affairs projects in 22 provinces.

　　With the advantage of 2C ports, Tencent Cloud has fought one good battle after another in 2B ports. In fact, 2B is still very close to daily life. For example, Tencent Cloud’s technology allows multiple people to communicate in real time, minimize noise and echo, reduce the delay time of foreign calls, and allow leasing parties to sign online contracts.

　　In 2024, the Hurun Rich List and the New Fortune 500 Rich List were released. Zhong Shanyuan, the founder of Nongfu Spring, once again topped the throne of China’s richest man with a total wealth of 450 billion yuan and a shareholding market value of 456.27 billion yuan. This is also his fourth consecutive title as China’s richest man. Mineral water is a traditional industry with intense competition and meager profits, but Nongfu Spring has achieved a hundred billion empire on such a track. What is the mystery?

　　High gross margin and ROE lay a solid foundation for Nongfu Spring

　　Despite the fierce competition in the mineral water industry, Nongfu Spring has an advantage among its peers due to its high gross profit margin and return on assets. The company’s net profit margin on sales in 2023 is as high as 28.15%, ranking among the best in the consumer goods industry, surpassing international giants such as Coca-Cola. At the same time, Nongfu Spring’s average ROE from 2019 to 2023 is 41.14%, and it will reach a high of 45.88% in 2023. This is mainly due to the company’s outstanding performance in supply chain management and cost control. Taking 2019 as an example, Nongfu Spring’s ability to control the cost of raw materials and packaging materials, logistics and transportation is significantly better than that of its peers, laying a solid foundation for high profit margins. Excellent profitability provides a guarantee for Nongfu Spring’s continuous and stable cash flow, and accumulates abundant capital for subsequent development.

　　All-category layout and innovation empower Nongfu Spring to develop incremental markets

　　The success of Nongfu Spring in recent years also lies in the industrial layout of all categories of beverages and the ability to cultivate new brands. In 2023, the company’s beverage business revenue accounted for more than mineral water for the first time, reaching 49.5%. Tea beverages, functional beverages, fruit juices and other categories together contributed more than 20 billion yuan in revenue. The matrix strategy across 17 brands and multiple categories has allowed Nongfu Spring to gain more incremental space outside the saturated mineral water market. Taking the tea drink "Oriental Leaves" as an example, the company has turned this "hardest drink" into a star product with 12.66 billion yuan in revenue, becoming the second growth curve after mineral water. With the support of innovative research and development capabilities, Nongfu Spring has continuously introduced new products, such as 100% tomato juice and 100% carrot mixed fruit and vegetable juice, to attract consumers’ attention with differentiated plant protein drinks.

　　The huge sales network and superior water sources are the moat of Nongfu Spring

　　Why can Nongfu Spring remain invincible in the fierce competition? In addition to the above factors, strong channel network coverage and high-quality water source endowment are the company’s core competitiveness that is difficult to replicate. In 2022, the company has more than 4,500 distributors, through which its products will be covered to more than 2.37 million end point retail outlets across the country. At the same time, the company’s high-quality water resources in Zhejiang Qiandao Lake, Jilin (), Hubei Danjiangkou and other places not only provide unique conditions for the production of Nongfu Spring high-end mineral water, but also bring synergy effect to the supply chain system of other beverage products, reducing comprehensive operating costs. With high-quality water sources and integrated operation from source to end point, Nongfu Spring has built an insurmountable moat in the industry competition.

　　After going public in 2020, Nongfu Spring handed over a bright transcript: a cumulative net profit of 33 billion yuan and a cash dividend of 23.10 billion yuan for three consecutive years. In the first two years of listing in Hong Kong, the company’s market value once rose to 750 billion yuan. Although it has since fallen back, it has stabilized in the 450 billion-500 billion yuan range. The price-to-earnings ratio in 2023 is 33 times, which is favored by Huatai Securities. It is given a valuation of 38 times, corresponding to a total market value of 459 billion yuan. This valuation reflects the capital markets’ affirmation of Nongfu Spring’s status as a "mineral water empire". Under the influence of external uncertainties such as brand crisis and market fluctuations, Nongfu Spring’s mature public relations and innovation capabilities have allowed it to move forward steadily and continuously consolidate its leading position in the industry. Zhong Shanyuan has achieved the pinnacle of mineral water, a traditional industry, and achieved the business legend of the era that belongs to Nongfu Spring.