China Economic News Network (Liu Chenxi)On December 26th, at the Wenjie M9 and Huawei’s winter full-scene conference, the luxury technology flagship Wenjie M9 was officially released. As the most important product of the year under Hongmeng Zhixing, Wenjie M9 is equipped with Huawei’s smart car full-stack technology solution. It not only fully boarded Huawei’s top ten smart car black technologies, but also brought many leading-generation product highlights such as new family design, changeable space, smart cockpit, intelligent driving control, intelligent driving, and intelligent security. Provide users with a continuous leading travel experience.

Yu Chengdong, executive director of Huawei, CEO of End Point BG, and chairperson of Smart Car Solutions BU, said: "Qinjie M9 is a landmark product in the era of intelligence. We have brought all the best Huawei smart car black technology to the car. In all aspects that users can imagine and can’t imagine, it has brought a leading generation of excellent experience, redefined the smart car standard, and is a well-deserved luxury technology flagship SUV!"

New family design, six-seat seating

In terms of appearance, the internal and external design of Wenjie M9 continues Huawei’s aesthetic principles of "extreme, pure and simple", and is a design model for Huawei in the era of smart travel. Wenjie M9 offers two solid colors of car paint: "Makino Blue" and "Gilt Black", as well as three double colors: "Danxia Orange", "Yadan Black" and "Galaxy Blue". The interior offers three color schemes: "Wangshu Apricot", "Moon Shadow Grey" and "Red Tea Orange".

Thanks to the new luxury D-class platform and the advantages of integrated die-casting body, Wenjie M9 allows SUV to achieve a flat floor for the first time, and the third row enters and leaves the farewell steps. Wenjie M9 has a front row space of 1045mm, a second row space of 1060mm, and a three-row space of 950mm. It has the largest space performance in the same class. At the same time, the occupant space in the cockpit reaches the largest 2725mm in the same class, with a higher room acquisition rate. It also supports a variety of seat modes with 3, 4, 5, and 6 seats. The sense of vision, space, and flexibility are comparable to mainstream MPV models, easily meeting users’ full-scene travel needs.

The M9 is equipped with six equal-right seats, with a unified front, middle, and rear row configuration. It also has independent charging ports, cup holders, mobile phone slots, and HUAWEI MagLink sockets. Even the third-row seats are equipped with heating functions, providing both practicality and entertainment.

Leading smart cockpit, intelligent interaction is further advanced

The M9 is equipped with the new HarmonyOS 4 and the new HUAWEI SOUND excellent series, and the whole car is fully equipped with 10 screens. At the same time, Xiaoyi is equipped with an AI large model for the first time, creating more full-scene possibilities for users.

The M9 is fully equipped with up to 10 screens, ready to meet the full scene needs of users for driving, entertainment and work. Among them, the industry’s first car-level projection system is on board, with a 32-inch lifting projection screen, which perfectly replicates the cinema-level viewing experience.

The new HUAWEI SOUND Excellence Series has flagship hardware configuration, equipped with 25 units of professional-grade audio, and the power amplifier output reaches 2080W. The star ring scatter integrates light and shadow aesthetics, acoustic technology and AI wisdom, making the audio-visual effect more shocking. At the same time, the flagship-level hardware is matched with Huawei’s leading technology and algorithms, bringing super-sensory spatial sound, smart sound field, privacy sound shield, smart dessert bit, and many other original functions in the industry, so that the sound is more than just listening.

Xiaoyi, the intelligent assistant in the car, has been further upgraded and optimized to become the "strongest brain" of the Wenjie M9. At the same time, Xiaoyi also has unimaginable voice interaction capabilities, and the whole car has six seats without waking up. Xiaoyi can not only identify the identity of each passenger, but also know where they are sitting, respond accurately and provide personalized services.

Leading smart driving control, no restrictions on smart driving

The Wenjie M9 is equipped with the leading generation of Turing intelligent chassis, adopts front and rear multi-link independent suspension, intelligent closed air suspension and CDC variable damping shock absorber as standard in the whole system, and the body height is intelligently adjusted in 5 gears, with both comfort and handling. Based on the HUAWEI iDVP smart car digital platform, through the multi-modal fusion sensing system, HUAWEI DATS dynamic adaptive torque system and HUAWEI xMotion intelligent body collaborative control system, the mechanical quality is maximized with AI and software capabilities, bringing a better driving, safe and comfortable driving experience.

In terms of power, the pure electric model has the highest mass-produced speed motor in the industry at 22000rpm, and the 0-100km/h acceleration time is only 4.3 seconds, which is comparable to supercars; the ultra-low power consumption is only 17.4kWh/100km, bringing users four-wheel drive power and two-wheel drive energy consumption. The extended range model is equipped with a pure electric drive extended range platform 4.0, with an industry-leading 15:1 compression ratio. With the intelligent range extension system, the CLTC has a comprehensive battery life of up to 1362km (42-degree battery)/1402km (52-degree battery), and the pure electric battery life reaches 225km (42-degree battery)/275km (52-degree battery).

Huawei’s industry-leading intelligent vehicle light technology, such as Huawei’s HUAWEI ARHUD head-up display system, HUAWEI XPIXEL megapixel smart projection headlights, etc. HUAWEI ARHUD deeply integrates real scenes with smart driving, and the wide light blanket allows users to drive and meet on narrow roads more safely, and jointly helps smart driving control enter the light age.

Q & J M9 fully upgrades the HUAWEI ADS 2.0 high-end intelligent driving system, equipped with a newly designed 192-line lidar, with more powerful accurate detection and fast response capabilities. Q & J M9 has leading parking capabilities, visible and easy to park, supports custom parking spaces and traced reversing, and brings innovative parking and driving functions, so that there is no anxiety in parking the car from now on.

Leading hardcore security, security is the greatest luxury

Safety is the greatest luxury. In terms of passive safety, the super Xuanwu body adopts the most stringent design standards, and the body aluminum alloy volume accounts for 80%. The whole car is made of 2000MPa nuclear submarine-class thermoformed steel in 12 places, with high-grade batteries, cockpit, privacy and security protection, to escort users every trip.

Based on the powerful capabilities of HUAWEI ADS 2.0, the forward AEB capability of the Q & J M9 is further advanced. The forward stationary vehicle AEB active braking speed supports a maximum of 120km/h, covering human driving and intelligent driving scenarios. Lateral support 40-120km/h active obstacle avoidance, backward support 1-12km/h active braking, greatly reducing the probability of accidents. In addition, the Q & J M9 is also equipped with ESA emergency steering assistance system for the first time. When there is a risk of collision between the vehicle and the target in front, it can automatically control the steering to assist the driver to avoid collisions, bringing safer intelligent avoidance capabilities to users.

    International Online auto channel News: Recently, following the merger of Geely and Volvo’s "official announcement", Geely Automobile announced the new compact SUV Xingyue L under CMA high-end series products to be launched in 2021, which will be equipped with Volvo Drive-E 2.0TD engine — — 2.0TD-T4 EVO and 2.0TD-T5 two Nordic luxury power. This is another "subversive" news brought to the industry by Geely after it announced its name "Xingyue L" at the start of the new year. This new car, which is positioned as a compact SUV and enjoys the reputation of "subversive SUV in China", shows the vitality of everything in early spring.

Geely xingyue l

    It is understood that on the basis of successful cooperation in the past decade, Geely Automobile and Volvo Automobile will play a synergistic role, continue to expand cooperation areas, deepen cooperation in the new four modernizations of automobiles, especially merge powertrain business into a new company in the form of equity merger, focusing on developing a new generation of dual-motor hybrid systems and efficient internal combustion engines, which are of the same origin as the world and fully empower Geely brand models including Xingyue L.

Geely and Volvo merge

    As the flagship SUV model based on CMA super matrix structure jointly developed by Geely Automobile and Volvo Automobile, the 2.0TD engine of Xingyue L is the high-end power product of Volvo Drive-E — — VEP4 inline four-cylinder all-aluminum turbocharged mid-range direct injection gasoline engine takes into account the high performance of luxury cars and the economy and energy saving of A-class SUVs, and completely subverts the product value of strong joint venture brands. The engine is made of all-aluminum and has obvious advantages in light weight, low fuel consumption and NVH. It has won the "Top Ten Engines of Ward" for three years in a row, and has been widely used in Volvo XC90, Volvo S90, Lectra 03, Lectra 03+,Lectra 05 and other models, and its global cumulative sales have exceeded one million. In addition, relying on the intergenerational leading "electronic and electrical architecture", the Drive-E engine has a future-oriented electrification design concept, which also means that the Drive-E engine has more room for intelligent evolution and can continuously create more extreme driving experience for users.

Drive-E 2.0TD engine

    The data shows that the 2.0TD engine of the whole system of Xingyue L has two versions of medium and high power. The medium power version has a maximum power of 160kW and a maximum torque of 325 N m. The transmission system is matched with a 7-speed wet DCT gearbox, and the maximum transmission efficiency can reach 97.2%. This gearbox has high transmission efficiency and strong economy, and is well-known in shifting logic and speed, fuel economy and other aspects. It has shipped over one million vehicles worldwide and its quality is stable and reliable. The high-power version has a maximum power of 175kW and a maximum torque of 350N·m, matching the world-leading Aisin 8AT gearbox. Aisin 8AT gearbox has many advantages, such as high reliability, smooth shifting, light weight, low noise and small vibration. At present, it is mostly used in many ultra-luxury models such as Porsche Cayenne and Volkswagen Touareg, and its market share ranks first in the world. The two sets of power combinations are perfectly matched. After full market verification, the powertrain of Xingyue L far exceeds the mainstream SUVs of strong joint venture brands such as Volkswagen Tiguan L, Honda CR-V and Toyota RAV4 Rongfang in terms of maximum power and maximum torque.

Drive-E 2.0TD engine

    As a Nordic luxury power, this 2.0TD engine is Volvo’s manufacturing standard, luxurious technology, micron factory, world quality, mature and reliable, powerful, efficient and fuel-saving, achieving 2.0T power, with only 1.5T fuel consumption. It also has a unique supercharging mode, with a wide peak torque burst range of 1800~4500 rpm. Because the engine uses a low inertia turbocharger, when the engine speed reaches 1000rpm, the turbine can intervene to eliminate the turbine hysteresis and improve the response speed. The maximum speed of the turbocharger can reach 240000rpm, and the power response is rapid, so that the engine can provide more sufficient power reserve in the middle and high speed range.

    It is worth mentioning that this Drive-E engine is not only mounted on luxury models such as Volvo XC90, but also the only mass-produced product that has been tested by the track and is closest to the racing engine. As the first car under CMA modular architecture — — Lectra 03 was equipped with this engine and won the first "World Champion" of China Automobile in WTCR’s world-class events. It has the same origin with the world and has been tested by the track, which fully verified the reliable quality and ultimate performance of this engine in many aspects.

Geely xingyue l

    Judging from the published product information, the high performance, high intelligence and high value of Xingyue L have become a new emboldened force to subvert the market structure of joint venture SUV. With the merger of Geely and Volvo and the establishment of a new company for the merger of powertrain business, the products of Geely and Volvo will continue to be empowered in the future. Coupled with the advanced technology of CMA Super Matrix, Xingyue L will not only become another "cow" of Geely’s global SUV strategy, but also represent China Auto and mainstream joint venture brands to compete in the SUV market. (Source: Geely Automobile)

Although there are frequent new forces in the car industry, the brand created by Sailis hand in hand with Huawei, the world’s leading intelligent end point provider, is still a special presence in the field of new forces, so that today, people are still talking about the bold attempts of both partners and the various performances of AITO in the field of intelligence after asking the world.

After the launch of AITO, it launched "Accelerate Run", and successively released three smart cars, the M5, the M7, and the M5 pure electric version, which achieved a good reputation. According to the survey, AITO has performed well in the quality rankings of new energy medium and large SUVs in the first half of 2023, and the AITO M7 has been highly recommended by many car owners due to its good performance. In May this year, AITO’s 100th complete vehicle rolled off the assembly line, which means that the brand achieved a breakthrough from 0 to 1 in only 15 months. "This represents the recognition and trust of users in us, and also verifies the success of the smart car model." Huawei managing director, end point BG CEO, intelligent car solutions BU CEO Yu Chengdong said.

"Speed up and run" is still going on, and AITO has continued to "intelligentize" the world. On September 12, AITO asked the world to officially launch the new M7. This new car priced at 249,800 – 329,800 yuan has been upgraded in terms of intelligence, among which intelligent driving and intelligent cockpit are especially worth mentioning. AITO asked the world to call them "Double Intelligence".

AITO’s new M7 Max smart driving version is equipped with HUAWEI ADS 2.0 high-end intelligent driving system, which is equipped with 27 sensing hardware around the vehicle, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, can achieve full-scene, all-weather, and large-scale perception of dynamic and static targets.

The 27 sensing hardware includes 1 overhead lidar, 3 millimeter-wave radars, 12 ultrasonic radars and 11 high definition visual perception cameras, which are equivalent to the 27 "eyes" of the new M7, which can achieve all-round observation of road conditions without dead ends and 99% fine identification of obstacles. In the product evaluation, rows of cones, stationary water horses, mounds of debris, fallen trees on the roadside, and gravel falling from the mountain are all included in the evaluation range, and they cannot escape the "eyes" of the new M7 by AITO. Not only that, the new car can also recognize foreign-shaped objects passing through the obstacle list, with a recognition rate of 99.9%.

Recognition is not the goal, reasoning through recognition, rapid decision-making, rapid response, and saving danger are the goals. After accurately identifying the behavior of surrounding traffic participants, the "fully armed" AITO Wenjie New M7 can achieve high-level intelligent driving with safety, comfort, and efficiency, which of course includes urban sections and high-speed sections during peak traffic periods; new cars can find parking spaces without self-learning, and park into parking spaces autonomously, truly achieving "visible and parking"; Sentinel mode detects potential dangers nearby, and the system will issue an alarm and record a video…

AITO asked the world that the new M7 is intelligent inside and outside, not only has "clairvoyant" and "downwind ear", but also has a strong "inner", and their equipment makes the title of "double intelligence" more appropriate.

The new AITO M7 is equipped with Hongmeng Smart Cockpit 3.0, which can switch between the mobile phone screen and the car screen freely, allowing drivers to feel the magic of space jumping. For example, before boarding the car, you are playing games, listening to music, swiping dramas, and entering the cockpit. Just touch the connection, you can continue to feel the experience through the large screen in the car. The new car can also realize multi-finger touch to zoom arbitrarily, freely switch tasks, one-click access to the super desktop, and multi-functions are immediately displayed. Experiencers have commented that it is as smooth as the Huawei Mate 60 Pro mobile phone.

Intelligent not only gives the new car a smooth and smooth experience, but also realizes many other functions. For example, the AITO Qinjie new M7 in-car navigation supports offline map voice navigation, and the recognition rate of offline map voice navigation can reach 99%. For example, the AITO Qinjie new M7 can help owners who "park and forget" to find a car accurately through the APP. For example, the one-click reservation reserve car equipped in the cockpit can quickly help drivers and passengers adjust the temperature and air in the car through "memory", and reduce the sound in the car through "soft instructions", making the car as comfortable and quiet as a quiet forest.

Safety is always a topic of concern for drivers and passengers. While creating physical safety, AITO is also using its intelligent advantages to "double blessing" the active and passive safety of vehicles.

In terms of physical safety, the new AITO M7 adopts a cage-type body design structure. The whole body of submarine-grade thermoformed steel accounts for 24.4%, and can withstand 17 tons of weight per square centimeter. The threshold beam of the vehicle is filled with aluminum profiles to increase the "bone density" of the vehicle, and they also protect the battery cells and battery modules of the vehicle body. The new car is equipped with 8 airbags, and it is also equipped with front double preload seat belts.

In terms of intelligent "secondary blessing", the new car can support the low-speed driving scenarios of the vehicle forward and backward by expanding the AEB emergency braking function in the active safety system, covering the rolling scene, and realizing low-speed emergency braking; in the case of reversing, it can identify the collision risk including children, anti-collision columns, cones, etc. The multi-sensor fusion sensing system of the AITO Interview New M7 can realize the longest detection distance of 200m, and the maximum horizontal detection angle can reach 120 °, which increases the vehicle’s anticipation of dangerous situations. The AITO Interview New M7 can increase the maximum braking speed to 90km/h through AEB automatic emergency braking, which can reduce the safety accidents caused by inattention and complex road conditions caused by nine causes. In the tunnel section, AITO’s new M7 can respond quickly through a fully integrated sensing scheme and lidar, enabling emergency avoidance in the event of abnormal weather or rockfalls in mountainous areas.

The highlights of AITO’s new M7 are far more than that. More highlights need to be felt by drivers and passengers. Its 249,800 – 329,800 yuan price is also very friendly to consumers. It hopes to truly target the majority of Chinese household users and become a high-intelligence and cost-effective product that replaces "brand premium" with "intelligent equal rights".

Looking forward to the launch performance of AITO’s new M7, and looking forward to more users being able to experience the new driving experience brought by its high-tech. (Yang Yang)

　　Recently, the Meizu 20 Unbounded Edition has finally been officially launched. This high-profile Meizu 20 Unbounded Edition mobile phone has quickly become the focus of the market due to its excellent product design advantages. From design craftsmanship to appearance, it shows unparalleled charm and quality, and is loved by many star Internet celebrities. Let’s take a deeper look at this trendsetting mobile phone and explore the beauty of its design.

　　The design of Meizu 20 Unbounded Edition adopts the Infinite Design unbounded design language, which interprets the aesthetic concept of unbounded design. The front design creates a sense of immersion, while the front and back sides are made of solid Titan glass, which is not only extremely strong, but also improves the anti-drop performance by 4 times, providing users with excellent durability.

　　The middle frame is made of ultra-lightweight stainless steel material from the automotive field mixed with steel and aluminum, which not only reduces the weight of the whole machine by 30%, but also improves the heat dissipation efficiency by 40%. The rear camera, on the other hand, abandons the frame design and adopts the crystal dome borderless mirror group. Each lens is inlaid with two pieces of sapphire, which is more forcibly updated and pure.

　　In addition, Meizu 20 Unbounded Edition shines with its many eye-catching color schemes. Star Black seems to bring users into the universe world of traceless stars, space silver imaginative vast starry sky, nebula green symbolizes the most mysterious nebula above the sky, each color scheme shows a unique personality and charm.

　　In terms of screen, the Meizu 20 Unbounded Edition is equipped with BOE Q9 OLED flexible straight screen, and the almost borderless design allows users to immerse themselves in the visual unbounded experience. 2K + resolution, 1850nit peak brightness and 10Bit color depth bring more delicate and realistic color performance. At the same time, it supports 1Hz to 120Hz LTPO variable refresh rate and 1920Hz PWM dimming technology for a smoother and more natural display effect.

　　In terms of performance, the Meizu 20 Unbounded Edition is equipped with the second-generation Snapdragon 8 flagship platform, equipped with LPDDR5X memory and UFS 4.0 flash memory, providing users with excellent processing speed and storage capacity. The built-in 4800mAh battery meets daily use needs and supports 65W Super mCharge wired overcharge technology, making charging faster and more convenient.

　　In addition to its excellent design and powerful performance, Meizu 20 Unbounded Edition has also attracted the attention and love of star Internet celebrities. Many well-known stars have shared photos with Meizu 20 Unbounded Edition, showing its appearance and fashion sense. This phenomenon further proves the unique charm and attractiveness of Meizu 20 Unbounded Edition in appearance.

　　What’s more exciting is that the Meizu 20 Unbounded Edition sold out quickly in the first sale, demonstrating its high popularity and user recognition. Users have given positive feedback on the product power of the Meizu 20 Unbounded Edition, which is also a trust and support for the Meizu brand.

　　In addition, the Meizu 20 Unbounded Edition also provides up to 3 years of quality assurance service to provide users with a full range of after-sales protection. At the same time, the mobile phone has also passed the 48-month smooth certification to ensure that users can get a lasting and smooth operation experience during use, free from performance degradation.

　　In short, Meizu 20 Unbounded Edition has won the love of many star Internet celebrities with its excellent design craftsmanship and eye-catching appearance and has achieved great success in the market. Unbounded design language, high-quality materials, excellent screen and powerful performance have made Meizu 20 Unbounded Edition a leader in fashion trends. Whether it is appearance or interior, it has attracted users’ attention with its unique charm and brought them an excellent experience. The news that Meizu 20 Unbounded Edition sold out for the first time is further proof of its excellent quality and market recognition. Whether it is the pursuit of fashion or the pursuit of excellent performance, Meizu 20 Unbounded Edition is a good choice.

Most satisfied:High value, good performance, taking pictures is a surprise, Huawei old fans adapt faster

The least satisfied:It’s a pity that it’s not 5G.

Workmanship appearance:Originally torn to the standard black or rococo white, finally chose rococo white, the value is really high

Configuration performance:The battery life is at the level of a regular Snapdragon model, just over 6 hours and 20 minutes.

System fluency:Performance is not to worry about, with Hongmeng 3.1 to enjoy silky smoothness, while the animation has also been strengthened a lot, there is a more obvious detail, drop down the notification bar and then pull up the recycling when the recycling is closer to the upper left corner, observe the displacement of time will be obvious.

Photo effect:If you take a picture, try it, the most intuitive experience of telephoto is stable, unprecedented stability, followed by the telephoto photo formation rate is greatly improved, the night telephoto photo image quality can not be said to be much stronger than mate40PRO, especially the smearing feeling is much better, the main camera is also stronger than mate40PRO, mainly with the variable collar, the blurring of the picture is much stronger.

1905 movie network news The film continues to have a strong box office trend, ranking first in the single-day box office for several consecutive days, and the total box office is about to break through the 500 million mark. The film has also been officially released in Hong Kong on July 21. At the Hong Kong premiere, Johnnie To and other well-known filmmakers appeared one after another to wish the film continued the momentum of the mainland box office and achieved great results in Hong Kong.

In fact, apart from the exciting scenes, the tense plot, and the core worthy of further investigation, "Detective War" also has a unique flavor in terms of "joy". In the "Detective Return" feature clip released by the film, it is a wonderful medicine that soothes the nerves of the audience after the film war. In the clip, Li Jun, who plays the "Mad Detective", after returning to the police force, makes many netizens shout "Help" because "Detective has rolled up the police force!"

The movie "Detective War" is directed and produced by a famous Hong Kong filmmaker, supervised by Zhu Shuyi, and joined by Liu Qingyun, Lin Li,,,,,, and many other powerful stars. The film is being screened nationwide!

The genius detective also called on everyone to "roll up"

Liu Qingyun rectifies the workplace laughing and crying audience

At the end of "Detective War", "Crazy Detective" Li Jun finally returned to the police force after a life-and-death battle, became a criminal investigation consultant of O Ji, and was treated with courtesy by the police force and welcomed by all the police. However, his subsequent speech surprised everyone, because he openly said: "None of us are detective, we only need to do our best to investigate the case, and always ask ourselves if we have checked the wrong case!" Then he began to ask everyone "can’t go home, can’t see family, can’t date, can’t watch football, can’t sing K, can’t play games…" Even asked everyone to "can’t watch movies"!

This episode of "The Return of the Detective" made the audience laugh and cry directly, and they all shouted "It turns out that the detective can also be curled like this", "Sir Li himself is a genius, and he has to curl ordinary people, and he is afraid", "The police’s inner OS: Sir Li begged for mercy", and many netizens joked in the comment area: "Can’t watch a movie? Can you still watch" Detective War "?" Many people said that the seemingly neurotic Liu Qingyun in the film was "a little cute" when he rectified the workplace. I didn’t expect that the detective had such a side. Sure enough, "Mr. Liu, a citizen," has excellent acting skills.

The Hong Kong premiere of "Detective War" was attended by all the stars

Johnnie To Hong Jinbao appears on the movie platform

It is reported that "Detective Wars" held a grand premiere in Hong Kong, China on the evening of July 19. Dr. Yang Shoucheng, Chairperson of Emperor Group, and his wife, together with director and producer Wei Jiahui, producer Shao Jianqiu and Zhu Shuyi, as well as protagonists Liu Qingyun, Tang Yi, Wu Haokang, Yang Tianyu, Zhang Wenjie, Beard Tong, Zhu Luoran, Che Wanwan, Liao Jiajue, Grizzly Bear, etc. attended the premiere. The well-known Hong Kong filmmakers To Kifeng, Hong Jinbao and the queen who just won the Hong Kong Film Awards also attended the premiere, and jointly wished "Detective Wars" a good hit in Hong Kong and a big box office sale!

At the Hong Kong premiere, the director Gary Wei also revealed that he had "fallen in love at first sight" with Liu Qingyun, praising Liu Qingyun as an actor who was "unfathomable" and could still surprise him by working together after a few years. When asked if the two would have the opportunity to work together again in the future, Wei Jiahui laughed and said it would depend on Liu Qingyun’s willingness.

The movie "Detective War" is currently in theaters!

JAC iC5
New car features: NEDC battery life up to 530km
IPO time: May 10

　　The Jianghuai iC5 is based on Jianghuai’s new 432 platform, and its appearance and shape are similar to the Jiayue A5 on the same platform. Its appearance is very simple and handsome, and the polyline design can be seen everywhere. In terms of size, the length, width and height of the new car are 4770/1820/1514mm respectively, and the wheelbase is 2760mm. The rear of the vehicle is clearly layered, and the opening shape on both sides of the rear insurance echoes the design of the front of the car.

　　The interior of the Jianghuai iC5 uses a black rice color scheme + chrome plating + piano paint trim to bring a good texture. The large central control screen and simple design style enhance the sense of technology in the car a lot. In terms of configuration, the car has 64-color ambient lights, as well as a powerful vehicle to everything car system. Built-in iFLYTEK intelligent voice control, can recognize a variety of dialects, and controls multimedia, navigation, telephone, air conditioning, sunroof, etc., through voice control, and also has car Wi-Fi.

　　In terms of active and passive safety configuration, the JAC iC5 high-end model features intelligent ramp assistance, body stabilization system, ABS + EBD, emergency braking assistance, adaptive cruise, lane keeping assistance, lane departure warning, traffic sign recognition, and more.

　　The new car retains the hatchback tailgate design of the Jianghuai Jiayue A5, which is rare in models of the same class. In addition, the rear air conditioner is out of trend and the rear seats are divided into 4/6 proportions. In terms of power, the Jianghuai iC5 has a maximum power of 204 horsepower and a peak torque of 340 Nm. The acceleration time of 0-100km/h is 7.6 seconds. With a 64.5kWh lithium battery, the NEDC battery life can reach 530km.

Editor’s comment:

　　The appearance of the Jianghuai iC5 is very simple and spiritual, giving people a good first impression, and I believe it will win the favor of young people. Since it is a pure electric car, the cruising range is naturally the focus of everyone’s attention. The official data of the Jianghuai iC5 is 530km (NEDC battery life), which is also good. As for the configuration, it is comparable to the Chinese brand models of the same class, and it is difficult to distinguish between the top and the bottom.

　　In the case of a relatively balanced book strength, the deciding elements also include the texture of driving and interior materials, which can only be evaluated when we get the Jianghuai iC5 test car. For Jianghuai, it is also necessary to set an attractive and competitive price for the iC5 to make up for the weakness of brand recognition.

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Zero run T03
New car features: miniature car/battery life up to 403km
IPO time: May 11

　　As early as April 10, the Zero Run T03 had been on pre-sale. The new car was positioned as a miniature pure electric vehicle, and the appearance adopted what the official called the "curved design aesthetic" style, which looked quite cute. In terms of body size, the length, width and height of the T03 were 3620/1652/1577mm respectively, and the wheelbase was 2400mm.

　　The interior design of the new car is simple, and the central control screen integrates most functions. The Zero Run T03 is quite high, such as facial recognition start system, Leap On smart car system, etc.; and the T03 has the hardware foundation of "3 cameras + 1 millimeter wave radar + 11 ultrasonic radar" and up to 10 autonomous driving auxiliary features, including: APS intelligent parking system, ACC adaptive cruise system, LDW lane departure warning system, LKA lane keeping assistance system, FCW front collision warning system, AEB automatic emergency braking system, etc.

　　In terms of power, the Zero Run T03 is equipped with the Heracles electric drive assembly independently developed by Zero Run, with a maximum power of 55kW (75Ps) and a maximum torque of 155Nm. The battery pack adopts the ternary lithium battery of Ningde era, and the energy density of the battery system is as high as 171Wh/kg. According to the previous declaration information, the battery capacity of the new car is 31kWh and 38kWh, and the corresponding NEDC cruising range is 300km and 403km respectively.

Editor’s comment:

　　The Zero Run T03 is positioned as a mini car. From the perspective of body length (3620mm), it is longer than the Euler R1 (3495mm) and BYD e1 (3465mm). In addition, the slightly square body helps to improve the head space of the second row. So the Zero Run T03 gives people the feeling of a more practical mini car.

　　At present, the Zero Running T03 has started pre-sale, and the pre-sale price after subsidy is less than 80,000 yuan. Surprisingly, its configuration is very awesome, and this level of models equipped with L2-level intelligent driving assistance is indeed rare. At the same time, the new car is also equipped with the Leap On smart car system. Most importantly, its range is enough to complete the task of daily city commuting.

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SAIC MAXUS EUNIQ 5 PLUG IN
New car features: plug-in hybrid model
IPO time: May 18

　　As a plug-in hybrid model, SAIC MAXUS EUNIQ 5 PLUG IN continues the overall shape of the EUNIQ 5, both of which also adopt a new energy design style. The closed air intake grille is embellished with blue elements, and a larger front lip is added under the front surround. The shovel-like shape highlights the movement and looks very fashionable.

　　From the side, the standard MPV style design adds a sense of style to the new car due to the use of a suspended roof. In terms of size, the length, width and height of the new car are 4825/1825/1778mm, and the wheelbase is 2800mm.

"The picture shows SAIC MAXUS EUNIQ 5"

　　In terms of the interior, the new car should still use the pure electric version of the interior layout, equipped with a 7-inch LCD instrument panel and a 12.3-inch floating touch screen, and equipped with "Zebra Zhixing System". The new car offers wireless charging, head-up display, automatic emergency braking, lane keeping assistance, panoramic imaging, panoramic sunroof and seat heating.

"The picture shows SAIC MAXUS EUNIQ 5"

　　Power is the biggest highlight of the new car. The motor of the new 1.3T engine forms a plug-in gasoline-electric hybrid power system, with a maximum engine power of 163 horsepower and a maximum motor power of 82 horsepower. The comprehensive pure electric cruising range is 64km.

Editor’s comment:

　　SAIC MAXUS EUNIQ 5 PLUG IN is a plug-in hybrid model. For many friends, it is undoubtedly a more secure choice at present, without mileage anxiety, and at the same time can be supported by relevant policies. Since it is built on the same platform as the EUNIQ 5 pure electric version, their appearance, interior and even configuration will not be significantly different. Recently, SAIC MAXUS EUNIQ 5 PLUG IN has opened pre-sale, and the new car will launch 5 models. The only suspense is the price.

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SAIC MAXUS EUNIQ 6
New car features: two power versions/power balance
IPO time: May 18

　　The SAIC MAXUS EUNIQ 6 is based on the SAIC MAXUS MERA intelligent scalable mid-size vehicle platform, which is compatible with pure electric, hybrid, and fuel powertrain layouts.

　　Among them, the EUNIQ 6 PLUG IN (hereinafter referred to as the plug-in hybrid version) adopts a new air intake grille design. The appearance of blue decorative strips emphasizes the new energy identity of the new car. At the same time, blue decoration is also added to the headlight group to highlight. In addition, the new car shape is basically the same as the fuel car, and even equipped with the same 19-inch wheels.

　　The EUNIQ 6 is a pure electric model with a more futuristic feel. The new car has cancelled the plug-in hybrid version of the air intake grille shape, and the design of the full LED headlight group has been continued, resulting in a very fashionable visual effect. In addition, the new car will also be equipped with a separately designed low wind resistance rim, and the two exhaust layouts at the tail side have been cancelled, and the chrome decoration design has been changed. In terms of size, the two models remain the same, with a length, width and height of 4735/1860/1736mm respectively, and a wheelbase of 2760mm.

　　In terms of interior layout, the two use the same design. The leather-wrapped interior with stitching process and Alcantara fabric seats enhance the texture of the vehicle, and the 12.3-inch full LCD meter, head-up display and 14-inch center console display are equipped to further enhance the technological atmosphere of the vehicle. The 14-inch central control display adopts touch design and is embedded with Zebra Zhixing Internet System 3.0, which can control air conditioning, music, navigation, sunroof opening/closing, express inquiry, weather inquiry and other functions through voice.

　　In addition, the air-conditioning control area of the new car is also integrated into the central control screen, making the center console appear very simple. However, the new car does not cancel all physical buttons, and there are necessary driving auxiliary features around the shift lever.

　　It is reported that SAIC MAXUS EUNIQ 6 will also support SAIC MAXUS’s C2B intelligent customization mode. In terms of configuration, it also provides panoramic sunroof, 64-color ambient light, electric tailgate, mobile phone wireless charger, etc. In terms of safety configuration, it provides panoramic surround view system (360-degree panoramic image + transparent chassis system), parking sentry mode, tire pressure monitoring, DRS driver identification system, and supports Face ID to start the vehicle, driver fatigue reminder, in-car environment remote monitoring, etc.

　　In terms of power, the EUNIQ 6 PLUG IN is equipped with a plug-in gasoline-electric hybrid system composed of a motor of SAIC GM’s 1.3T engine. The maximum power of the engine is 163 horsepower, the maximum power of the motor is 82 horsepower, and the comprehensive pure electric cruising range is 62km.

　　The EUNIQ 6 will be equipped with a motor with a maximum power of 177 horsepower and a peak torque of 310 Nm. The power battery is a ternary lithium battery provided by Ningde Times, with a battery capacity of 70kW · h. It has the latest generation of battery heating management system and battery management system, supports fast charging mode, and has a range of 510km under NEDC comprehensive operating conditions.

Editorial comments:

　　SAIC MAXUS EUNIQ 6 can be seen as a main force for SAIC MAXUS to enter the new energy market, as a medium-sized SUV. Thanks to the generalization of the MERA platform, the new car has adopted a more mature design style. Judging from the upcoming version, the pure electric version and the plug-in hybrid version have a double insurance feeling. For SAIC MAXUS, in addition to the strength of the product itself, it is necessary to quickly improve the brand’s recognition among consumers, which takes time to accumulate.

On April 27th, an interview with the theme of "Walking in the Pioneer Area to See Green, Low Carbon and High Quality Development" entered Shandong Geely Xinwangda Power Battery Co., Ltd. As the undertaker of Geely Automobile’s latest pure electric and hybrid platform power battery manufacturing, with the world’s first advantage of Xinwangda hybrid battery production capacity and Geely Group’s multi-brand and multi-series automobile resource endowment, we cooperate and support each other, and give priority to the supply of many popular models such as Lectra, Krypton, Volvo and Smart, helping enterprises to develop circularly and comprehensively utilize product resources. (Public Daily Public News Client Reporter Ma Haiyan Zhang Ziliang Tang Yi Gong Shan Planning Ma Yufeng Zhang Huanze)

Special feature of 1905 film network "Ex" is always an eternal topic. I believe that there is always a song belonging to it in many people’s song lists. Fish LeongI sang, "This moment suddenly feels so familiar/like it was being shown at the same time yesterday and today/my tone turned out to be like you/not the evidence that we loved";JJ LinSing "ex" as, "Don’t tell her/I still miss her/It’s easier to let go of hate than love. When tears block your chest/Let silence/take the place of all answers".

In the New Year’s Eve of 2017-18, a film "Ex-3: Goodbye to Ex-3" set off the market, and a film "Decent" made the story of Meng Yun (Han Geng) and Jia Lin (Kelly) a "difficult story" for many viewers. The lyrics "Breaking up should be decent/no one should say sorry/no debt/I dare to break my heart", which brings their final separation out of a new emotional point.

The story of the two people has regrets, or is unfinished, and almost everyone is looking forward to it. So what will happen next?selfEx-4: Early Marriage(hereinafter referred to as "predecessor 4") Since the official announcement, the number of people who want to see is far ahead, and it has exceeded one million on both platforms.Only after this "decent farewell" with my predecessor, the story went to "early marriage".

Before talking about "predecessor 4", we still need to understand why the "predecessor" series can last for a long time.

Looking back at the film history of China, few love movies IP have the opportunity to shoot three or more cases like the "predecessor" series. To a great extent, the popularity of the "Ex" series is due to the seemingly dramatic conflict of story lines, which can also make some viewers empathize and express their emotions.

The sense of reality under the drama comes from the fact that when director Yu-sheng Tian created this series, he took materials from life, recorded the emotional stories of friends around him, and then refined them.

As the creator grows older, the story slowly begins to enter a new link — — Marriage.Just like vice president of China Film Directors Association, famous producer, screenwriter and planner.Wang HongweiAfter the screening interview, it was said that "Previous 4" would be different from the past three films, and it was obvious that director Yu-sheng Tian had grown up to understand emotions.

It is true that when filming "Ex 4", director Yu-sheng Tian and starring Han Geng and Ryan all entered a new stage in their emotional life. Looking back at the lines of the past three films, Yu-sheng Tian even lamented that "I can’t write it now, which is a documentary reflection of that age".

The same is true for the audience of the "predecessor" series. After ten years, from the student days of that year, or just entering the society, most of them are now facing marriage and the "daily necessities" after marriage.

Under the eternal topic of "marriage", "Former 4" explores the more detailed key point — — Facing marriage with blind date (Meng Yun) and the "marriage cooling-off period" for couples to welcome marriage (Yu Fei) — — One of their core topics is the habit in emotion.

Meng Yunhe and Yu Fei (Ryan) are just like "two sides of one body" for habit.How many people, like Meng Yun, have had a vigorous emotional experience even if they don’t have the "supreme treasure" emotional expression. This experience has also become the key to making it difficult to cross yourself and start a new relationship. In today’s words, it is "sequela of breakup" — — Afraid of starting a new relationship, insecure about feelings, afraid of loneliness and getting along, afraid to try and touch.

In this state, many people are used to living alone, and the so-called "loneliness rating test" items on the Internet are no longer important, just as the lines in the movie say, "When you find that eating, watching movies, exercising and going to the supermarket can be done by yourself, you will gradually get used to this kind of loneliness."

Often at this time, parents will be more anxious and start the marriage promotion mode.From rejection to acceptance, young people now have their own understanding of blind date, from relatives to members who are willing to recharge their dating software — — At least for them, even if it is not for the purpose of marriage and love, it can become another new social possibility in this fast-paced life.

The description of the details in Ex-4 is extremely ingenious, which blends into feelings and is higher than reality, and skillfully handles the interpersonal relationship of contemporary young people in blind date. This subtle reality is interesting, and even echoes the "predecessor table" at the beginning of "predecessor raiders" (2014).

Of course, some people naturally expect to meet "soulmate" on blind date.Meng Yun’s blind date was not smooth until he met a lawyer, willow (Cya Liu Play) — — The opening does not have a strong purpose, but the humorous opening becomes a plus item. Getting along with each other is like entering the slow pace of student days, watching the stars. At this time, the movie offers another golden sentence, "People with single beliefs are more likely to meet soul mates, and such people treat their feelings more purely."

It’s just that compared with willow’s bravery, Meng Yun has become more embarrassed. He will write an article about "being used to being alone", but as Zi Wang (Romeo) said, "You are not used to being alone, but afraid of changing the present."

Sometimes, this change is "suffocating". Even if they are on the same frequency, a person begins to appear in life, which may change the pace of life, and the spread from point to point seems to have a lot of constraints.

This is not only Meng Yun’s mentality when facing willow, but also the problem that Yu Fei faces when getting along with Xiaodian (Mengxue Zeng).

Compared with Meng Yun’s twisted personality, Yu Fei is more straightforward in getting along with Tiny Point. A "Confession Bureau" in "Former 3" shows that this group of young people are calm and comfortable with their feelings, not binding each other, but also giving themselves space. Only when it comes to "Ex 4", when Yu Fei proposes "marriage", will he be worried that he can really enter the marriage state smoothly?

They continued all the styles in their previous relationship, carried out honesty to the end, and started the "marriage cooling-off period".

When a person starts to live in a house, it is necessary to share the whole wardrobe, even all the accommodation in the house, and there will be objects different from the decoration style, but this is the "tolerance" and "tolerance" faced by getting along. It’s just that this tolerance is a little more competitive, and both of us want to go to a better state and give each other a sense of security.

The original intention of each other is pure, just a buffer for emotional progress.This anxiety about marriage is just another emotion of young people nowadays — — Worried about divorce. Therefore, Yu Fei and Xiaodian constantly use the "confession bureau" to correct the trajectory of two people, but marriage is no more than love. At the same time, it is more like a game of "two people and three feet", acting in tandem to balance the pace of two people.

As Tong Liya said after the premiere of Ex-4, "Everyone should think about how to get into a marriage, and then how to go on well in the marriage."

So, did Meng Yun and Yu Fei give the answer at the end of the movie?It can only be said that "Ex 4" gives an emotional answer that belongs to the two of them at the moment. But at least the film cuts to the current urban youth’s attitude towards emotion, facing and even reflecting. As for what the final answer will be, it seems that it belongs to them.This is also one of the most attractive places in the "predecessor" series.

From "Previous Raiders" to "Previous 4", the development of the plot will have an ending and a conclusion, but the feelings will not.

The creative team is also keen on the observation of emotions. He did not instill these contents into the audience very boring, nor did he attempt to preach the truth. Instead, he opened them in a comedy way, but always when he was caught off guard, the tears of the audience came down.

It may just be the emotional white paper of urban youth. Every story is innovating, and emotions are close to the times, looking for resonance.

In 2014, the "Previous Raiders" made the issue of "predecessor" no longer heavy; In 2015, "Ex 2" let everyone face love seriously and feel the two-way love; In 2017, "Ex 3" left his dignity in the breakup; In 2023, "Ex 4" turned decency into a "goodbye" of Jia Lin, but left love to the habit and still had to learn to "let go".

The "Ex" series also seems to create a state of love for the audience. Laughter when in love and tears when breaking up can be experienced in an immersive way. By the time of "Previous 4", this experience had a diversified interpretation.

Everyone will also be curious, will there be a follow-up story in the "predecessor" series?

As Yu-sheng Tian said, more life experiences are needed. After all, the stories of the "Ex" series have been hidden in the reality of laughter and tears.

Text | "China Entrepreneur" reporter Mo Wei

Editor | Maggie Ying

"Wen Jie will be the first mainstream brand to fall down this year." Adi (pseudonym) sighed. Adi is one of the first brands to sell in the world. He worked in a luxury car brand for many years and joined the world two years ago with the word "Huawei". But at the end of February, he chose to leave.

At present, this conclusion is premature and somewhat absolute. However, from the public data, compared with the sales performance in January and February this year, the industry has not yet stepped out of the sales trough. According to the sales report issued by Cyrus, in March, the sales volume of the industry was 3,679 vehicles, which was significantly lower than the monthly sales volume of over 10,000 vehicles last year. Within the realm of question, greater changes have also taken place.

On the morning of March 31, an announcement of "Resolution on Huawei Not Building Cars" inside Huawei was circulated on the Internet. According to the news, the resolution was issued by Ren Zhengfei, the founder of Huawei, and once again stressed that Huawei does not build cars and is valid for 5 years. Ren Zhengfei specifically emphasized that Huawei /HUAWEI could not be used in vehicle publicity and appearance.

On the afternoon of the same day, at the press conference of Huawei’s 2022 annual report, Xu Zhijun, vice chairman and rotating chairman of Huawei, once again stressed: "Some departments, individuals or partners are abusing Huawei’s brand. In the process of investigating this matter, the brand built by Huawei for more than 30 years will not be abused by anyone. Huawei doesn’t make cars, and it doesn’t have any brands of cars. Huawei brand is strictly prohibited as an automobile brand. We will rectify internal promotional materials such as flagship stores and return to strategy. "

Then, it was reported publicly that Yu Chengdong, managing director of HUAWEI, CEO of BG and CEO of BU, a smart car solution, ordered that the removal of Celestial cars in Huawei stores involved all promotional materials of Huawei brand, especially the sinking market.

On April 3, in a Huawei experience store in a shopping mall in the suburbs of Tianjin, the words "Huawei asks the world" have disappeared from the publicity screen in the store, and the display boards at the license plates before and after the show have been replaced with "AITO". The pasting of the new license plate is obviously a little hasty, the rear license plate is a little distorted, and the double-sided tape used for pasting is even exposed.

Photography: Mo Wei

Although there is no written logo of "HUAWEI asks the world" in the store, Huawei asks the world is still on the lips of store sales. When adding the WeChat of the in-store sales consultant, the nickname prefix suddenly shows "HUAWEI asks the world".

"Golden signboard" is not enough.

Summarizing the work experience in the field of inquiry in the past two years, Adi’s answer is: love is the deepest responsibility.

The reason why he thinks that the world of inquiry will "fall down" this year is not for his old club’s downfall, but for the future fate of the world of inquiry after "clearing the relationship" with Huawei.

In Adi’s impression, at the beginning of the establishment of the world, the manufacturer Cyrus has always been a humble existence. "The marketing and quality inspection of the brand are all led by Huawei, and even in the training courseware sold, Cyrus is not mentioned." Although he joined the brand in the world, all his work and performance are managed by Huawei. "Huawei will send a Huawei person to supervise in every store that sells cars, responsible for managing and conveying some guidelines from manufacturers and activity plans."

Adi’s feeling is that Huawei has always been a very strong presence, and the people who were stationed in the store at the beginning are very capable, which can help the sales people to make orders and sell better. "It sold very well at first, with an average of about three transactions a month. At that time, Huawei also wanted to make Cyrus a benchmark to prove its strength. "

Chen Jie (a pseudonym), another sales consultant who switched to Japanese brands from the world of inquiry, also has a deep understanding of Huawei’s strength. In the sales process, Huawei’s leading role is obvious. In 2022, it achieved a sales volume of 75,000 vehicles throughout the year, and was called "the fastest growing brand of new energy vehicles".

However, in the beginning of 2023, the price war in the automobile market intensified, and the sales volume in the world continued to decline. In 2023, the sales volume in January was 4,885 vehicles, down 56% from the previous month. In February, the sales volume dropped to 3,505 vehicles, down 21% from the previous month.

The pressure on the sales side has increased significantly. Since the beginning of this year, Adi obviously feels that Huawei is in a mess. "The preferential policies promoted by Huawei are said to be the lowest in history every time, and then it won’t be long before the activities are held again, and the price is even stronger than before."

After several times, Adi had no idea when communicating with customers, and could not confirm the preferential amount. "Internal policies are often inconsistent."

What makes Adi even more helpless is Huawei’s "involution" at the dealer level. "There are a lot of stores in a city, and each store recruits a lot of people. These stores are not the same boss, and the price is very serious." Adi said that in order to sell cars, peers kept each other’s prices down and even let their profits go.

Later, the professionalism of Huawei’s staff stationed in the store was also greatly reduced. "They don’t even understand Huawei’s basic policies."

At the same time, Huawei will have requirements for data such as test drive in the store, and most of this data can’t be completed. "There are many stores and many salespeople. In order to complete the task, the store will share it. Let’s find relatives and friends to complete it." For a long time, Adi and his colleagues were tired of completing the test drive data task in the store.

In this case, the loss of intentional customers has become the biggest problem. A lot of sales around Adi have lost many intentional customers because of the changeable prices and various "coquettish operations" in the store.

Due to the failure to complete the work task, the performance salary was deducted, and some sales people chose to leave their jobs. Artie is one of them.

A partner who starts a new stove

Although he has left, Adi is still paying attention to the world.

Adi and his former colleagues have discussed a lot about "drawing a clear line" between Huawei and the media. In their view, Huawei is somewhat "throwing a pot" in the case of poor overall sales at this time.

In the inner voice community of Huawei, Ren Zhengfei signed a post saying "Huawei doesn’t make cars", and Yu Chengdong left a message: "This era has changed, which will only make it more difficult for us! After a few years, everyone will understand! Leave time to test! " "For an industry, only in-depth insight and deep understanding can we grasp the correct direction! Mark it and come back in a few years! "

Since Huawei set foot in the automobile business in 2019, Yu Chengdong has been labeled as a "car maker". In February this year, the news that Wang Jun, the original Huawei smart car solution BU COO, was suspended came out, and the news that Yu Chengdong was fully responsible for BU was rampant. Immediately, photos of Yu Chengdong’s visits to Sellers and Aouita came out.

It seems that Huawei’s car-making route has become as radical and bold as himself.

At the beginning of March, "HUAWEI asked the world" appeared in the holiday poster released by HUAWEI terminal. Among the official accounts of the car, "AITO asked the world" was quietly replaced by "Huawei asked the world".

Promotional materials in offline stores are also updated synchronously. In the sinking market, the words "Huawei Auto" even appeared.

On March 30th, the day before Huawei and Cyrus "drew a clear line". Celestial’s company launched a brand-new new energy vehicle brand Blue Power, equipped with BYD Foday hybrid system. Sailis said that this is a brand new brand that is different from the outside world.

This is also regarded by the outside world as a signal that Cyrus is "planning ahead" and starting a new stove.

The change of HI mode partners is more obvious. It is reported that a senior executive of BAIC Polar Fox expressed his dissatisfaction with Huawei at a recent internal meeting. "We have cooperated with Huawei for so many years, and Huawei has gained a lot of voice. What have we got?" Under the bleak sales of Alpha created in cooperation with Huawei, BAIC has begun to promote the mother-baby parent-child model "Koala".

Another partner, GAC, has also undergone new changes. On March 27th, Guangzhou Automobile Group said that the AH8 project jointly built by Guangzhou Automobile Ai ‘an and Huawei was changed to independent development, and Huawei will participate as an important supplier. This means that the HI mode of GAC and Ai ‘an has fallen through.

In the public interview, Feng Xingya, general manager of Guangzhou Automobile Group, talked about the cooperation with Huawei and bluntly said that Guangzhou Automobile needs more brand characteristics. This just corresponds to the "soul theory" put forward by Chen Hong, the chairman of SAIC.

On April 1st, when Yu Chengdong attended the committee of 100 Forum on Electric Vehicles in China (2023), he said that Huawei was still under sanctions, and its partners were limited. "The new forces have their own intelligent pursuit, and it is unlikely to cooperate with us. It is also difficult for European, American and Japanese companies to choose Huawei. In the end, only traditional car companies are left." Yu Chengdong said.

An engineer from a head parts supplier told China Entrepreneur that Huawei seems to have neglected the brand dignity that traditional car companies value most, and planned a lot of cooperative car companies and models, which eventually became a constraint.

On April 6, the related content of "HUAWEI asks the world" has not been deleted from Huawei’s official accounts such as Huawei Terminal.

Huawei to ensure survival

Yu Chengdong insists that the cooperation has not changed. However, in the rapidly changing China market, it is becoming more and more difficult to do both the brand and Huawei’s automobile business.

In an interview with China Entrepreneur, Zhang Yun, global CEO of Rees Strategic Positioning Consulting and chairman of China, said that Huawei’s insistence on not building cars is a comprehensive choice.

"Huawei’s mobile phone business has been affected in the United States. If the car moves the’ cheese’ of European and American companies again, it will be’ killed’ in overseas core markets." Zhang Yun said that this is a statement spread from within Huawei and also reflects Huawei’s overall strategic considerations.

"If Huawei is a core supplier of smart cars, the technical value of core components is very high, and its value may be higher than that of a car-making enterprise." Zhang Yun believes that from the perspective of business value, technology is not only an area that Huawei is good at, but also can create more value.

In Zhang Yun’s view, just because Huawei can make a good mobile phone does not mean that it can also make a good car. "It takes a lot longer to make a car than a mobile phone. Interlacing is like a mountain. " This view seems to confirm the choice of Ren Zhengfei, the founder of Huawei.

According to the financial report data released by Huawei on March 31st, in 2022, the company’s net profit decreased by 68.7% year-on-year, and the cash flow from operating activities decreased by 70.2% year-on-year. Although Meng Wanzhou, the rotating chairman, has repeatedly stressed that Huawei’s cash flow is still sufficient, the declining data has already reflected Huawei’s survival status in the current market environment.

As early as last year, Ren Zhengfei published the famous "Cold Theory" based on the changes in the domestic and international market environment, saying that Huawei should take survival as the highest program, focus on strategy and burn less money.

The impact of the car-making business seems to be contrary to Ren Zhengfei’s strategy.

The data shows that Huawei BU is the only loss-making business unit. China Entrepreneur learned from Huawei officials that BU, a Huawei smart car solution, has invested 3 billion US dollars in R&D since its establishment, with as many as 7,000 R&D personnel.

In the 2022 annual report, Huawei’s sales revenue in carrier business, enterprise business and terminal business was 284 billion yuan, 133.2 billion yuan and 214.5 billion yuan respectively. Among them, the revenue of smart car solution parts business was 2.1 billion yuan.

From the perspective of Huawei’s overall business, after the terminal mobile phone business encounters sanctions, Huawei may not be able to bear the car business to get into trouble again. The first task is to ensure the safety and survival of its main business.

Many people in the industry also believe that whether from the basic logic of building a car or the increasingly fierce market competition, Huawei should really be more rational in building a car.

In his speech at the committee of 100 Forum, Yu Chengdong said: "In the past, Huawei leaders, including Ren Zong, wanted to become a Tier1 supplier similar to Bosch, but now the conditions of this strategy seem to be untenable."

References:

Yu Chengdong ordered overnight: Remove Huawei logo! The latest response, Global Times

Ren Zhengfei "strangles" Huawei to build a car, and Yu Chengdong mourns! ",Electric Vehicle Commune

"The board hits Yu Chengdong, and Ren Zhengfei hurts", Snow Leopard Finance and Economics.

Editor on duty: Wang Yijie Review: Zhang Gege Production: Wu Ying