Less than 140,000, behind the Galaxy L7 "bottom fishing": Geely is "doing the hard and right thing"

The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."

In the past ten years, three moments of Tencent’s cloud life hanging by a thread

  No one expected that the hot "stealing vegetables" game in 2009 would lead to the explosion of Tencent Cloud.

  What is even more surprising is that Tencent Cloud, which has been dormant for 10 years and was once not optimistic, will now become Tencent’s first starting point to solve the midlife crisis, and it is also a major weapon for Tencent, Alibaba, and Huawei in the industrial Internet PK.

  "Stealing Vegetables" Stolen Tencent Cloud

  In 2009, Tencent was still a medium-sized company, and QQ space was still a non-mainstream camp of the post-80s and post-90s generation. At that time, QQ farms were introduced into QQ space, setting off a national rush to steal vegetables.

  But behind the explosion of the game of stealing vegetables, it is Tencent’s team of programmers who are working hard to maintain it. The system of QQ farm is like a canal in a farmland, and users are like watering water. If the water storage capacity of the canal is not large enough to withstand the flood of hundreds of millions of users stealing vegetables at the same time, the system will naturally collapse.

  In order to support the normal operation of QQ Farm, Tencent purchased and put thousands of additional servers on the shelves in just one month, and it became a common thing to add 4,000 servers a month.

  The incident of "QQ Farm Stealing Vegetables" enlightened Tang Daosen and his colleagues, the technical head of QQ Space at the time. Not every company can keep adding servers, and not every company has the need to keep using these servers. If the game is not popular, these servers are equivalent to idling.

  Is there a way to solve this problem?

  At that time, a series of academic papers on the GFS architecture were published abroad, and the team of Tang Daosheng and Yao Xing analyzed the technical details and developed a new set of low-level data storage methods based on the actual needs of the business. After this creative method was abstracted, it was generally applicable in other businesses, so that other technicians did not need to redesign the system at this level.

  This is the embryonic form of Tencent Cloud.

  Two opinions, life on the line

  The process of Tencent Cloud gradually flourishing was not smooth sailing, and soon, two opinions emerged within Tencent.

  One side is to stop the business, and the cloud is a "hard work of mining coal". There is no profit, heavy investment, high cost, unclear long-term development, and its own business has been in a very low state. The other side is to argue that the cloud is a business that cannot be easily abandoned.

  Tang Daosheng defied all arguments and has been insisting on moving around with limited resources, giving Tencent Cloud a chance to survive.

  It wasn’t until around 2011 that Tencent realized that it was time to open up its industrial ecosystem and gain more partners. To achieve this goal, in addition to sharing the huge traffic of QQ and WeChat, it also needs to provide more solid technical capabilities to partners.

  Tencent Cloud finally has the opportunity to make an appearance!

  In a public interview, Mr. Tang explained the relationship between Tencent Cloud and the open ecosystem. "When you really open up traffic to the outside world, you find that the back-end support capabilities of these partners are relatively poor. Even if I can guide tens of millions or even hundreds of millions of groups to you, if you can’t catch it, it will collapse. And [Tencent Cloud] is the ability of Tencent to serve a large number of users accumulated over more than a decade. So, open up IT capabilities to partners as well."

  The most impressive thing was the subsidy war of Didi Kuaidi that year. Didi’s order volume rose dozens of times in a short period of time, and servers in various places were in a hurry.

  "When Didi’s server hangs up, users will flock to the fast one. The fast server hangs up immediately, and users will flock back, and Didi will hang up." The parties recalled that whoever’s server stabilizes, users will settle down.

  After receiving Didi’s call for help, Tencent and Didi’s technical team fought for 7 days and 7 nights. The engineers were too busy to take a shower and stinked, and finally withstood the battle that decided the survival of the two families. Then Didi quickly migrated the system to Tencent Cloud, withstood several traffic peaks, and finally had the last laugh in the online car-hailing war.

  In 2018, Tencent was on the cusp of the trend again. Based on this timing, Pony Ma, who has long been on the stage for Tencent Cloud, spoke out. In a small box in a Hong Kong restaurant, Pony Ma asked strategic questions such as "whether the cloud is the most important for Tencent" in one breath. These questions made every member of the general office disarm.

  A few days later, at an expanded meeting attended by more than 40 vice presidents, Liu Chiping, president of Tencent Group, asked: "I think the cloud business is very important to the future development of the company, and the company must do it. Please raise your hand."

  All hands raised.

  "Okay, you support it." Lau Chiping smiled, and after the meeting, the vice presidents realized that this was a "gun surrender" conference.

  Anticipating that "surrender the gun" might encounter resistance, Lau Chiping specially arranged this session, so that everyone had no room to bargain. "Which department should be taken from, and when it comes to cloud (CSIG business group), there are no conditions."

  Since then, from the "general manager" to the core executives, the view has been formed that the Internet has entered the second half of the TO B, the cloud is the most important strategic tool, and it is time to unleash the power of Tencent Cloud. Subsequently, Tencent announced the restructuring, and the Cloud and Smart Industry Group (CSIG) was born, focusing on the industrial Internet, as the pioneer of the new blueprint of Tencent.

  Pony Ma opened the "green light" to enter the 2B market

  Pony Ma is optimistic about the future of Tencent Cloud. He has always been cautious about WeChat entrance, and has business to try to get it. Before Zhang Xiaolong speaks, Pony Ma will rush to refuse. But this time, Pony Ma helped Tencent Cloud find Zhang Xiaolong to get WeChat entrance.

  This detail makes Mr. Tang more confident. On the cloud track, Mr. Tang quickly ran, and the first arena was the game cloud. Tencent is the world’s largest game company, which is its ecological advantage.

  The life cycle of a game is short, and it usually dies out after two or three years. However, in order to maintain the operation of a game, the operating company has to lay out a district and hundreds of servers. And Tencent Cloud can help game companies save these resources and provide a complete set of game services.

  Taking "Honor of Kings" as an example, Tencent Cloud has studied how to do mobile phone evaluation for games, how to do numerical system and game rating, how to do a good voice call system and other services, all packaged and provided.

  Soon, Tencent Cloud became the leading player in the gaming cloud market.

  In the field of live broadcast, real-time audio & video technology based on QQ social services has always been Tencent’s technical advantage. From video calls to group videos to live video broadcasts, Tencent’s accumulated IT capabilities in this field soon gained explosive output opportunities with the arrival of the first year of live broadcast. So soon, in 2017, Tencent Cloud firmly occupied the first position of live broadcast cloud.

  Then Tencent Cloud also made efforts to enter the field of government affairs, developing the "Guangdong Provincial Affairs" Mini Program. Today, one out of every 16 Cantonese people uses the "Guangdong Provincial Affairs" Mini Program, and 625 people handle business through Guangdong Provincial Affairs every minute. As of 2019, Tencent Cloud and partners have landed multiple large-scale government affairs projects in 22 provinces.

  With the advantage of 2C ports, Tencent Cloud has fought one good battle after another in 2B ports. In fact, 2B is still very close to daily life. For example, Tencent Cloud’s technology allows multiple people to communicate in real time, minimize noise and echo, reduce the delay time of foreign calls, and allow leasing parties to sign online contracts.

Hengchi 5 rushed offline, Hengda returned to blood?

(Text/Zhang Jiadong, Editor/Ma Yuanyuan)

Hengda, the real estate leader at its peak, has suddenly encountered "Waterloo" after the real estate industry was cold last year. As of September this year, 38 of Hengda’s 706 guaranteed real estate projects across the country have not resumed work.

Although Evergrande recently announced that the hearing of its liquidation petition will be postponed until November 2022, the market and Evergrande need good news.

According to Hengda’s official information, on September 16, Hengchi 5, the first model of Hengchi Automobile, was officially mass-produced at the Tianjin factory and began offline delivery in October.

In early 2019, in response to the rising tide of new energy in China, Hengda began to lay out the new energy automobile industry. But at the beginning of its establishment, Hengchi Automobile did not go well. According to the 2020 financial report, "Hengda Automobile", which was renamed from "Hengda Health", had revenue of 15.487 billion yuan that year, but of which revenue such as health care and medical beauty accounted for nearly 99%. New energy vehicle services such as lithium battery sales, technical services, and auto component sales contributed only 1%.

This data is completely different from Hengda’s investment in the new energy automobile industry. According to the management of Hengchi Automobile, as of March 2021, the company’s cumulative investment in the new energy automobile industry has exceeded 47.40 billion yuan. However, Hengchi Automobile has always attributed the company’s losses to the fact that it has not yet entered the mass production delivery period, so it cannot recover the upfront investment cost.

In August 2020, Hengchi released six products at one time, covering all levels from A to D, across the coupe, sedan, SUV, MPV, crossover and other market segments, and simultaneously announced its own layout in power batteries, electric drive systems, intelligent networking and autonomous driving.

Entering 2021, Hengda’s car manufacturing business began to accelerate. In February, Hengchi conducted a three-week winter calibration test in Yakeshi, Hulunbuir, and three new models of Hengchi 7, Hengchi 8, and Hengchi 9 were officially released. In March, Hengchi Automobile announced the establishment of a joint venture with Tencent to jointly develop an in-vehicle intelligent operating system with independent intellectual property rights. On March 25, Hengchi Automobile joined hands with Tencent and Baidu to jointly build the H-SMART OS Hengchi Intelligent Networking System, which took one year and 11 months to develop.

In order to make up for its own gap in the automotive industry, Hengchi Automobile has introduced more than 2,000 international top scientific research talents in three years, established the Global Research Institute and the Global Battery Research Institute. Adopting a global integrated research and development model, introducing international advanced technologies, and working with world-class leaders such as Magna and EDAC to jointly develop models.

If it weren’t for the sudden "rout" in the real estate market, Hengchi Automobile should have started its own marketization road earlier. However, it is precisely because of the collapse of the pillar industry that Hengchi Automobile, as the group’s largest investment in recent years and the project closest to marketization, has been regarded by the outside world as the biggest blood bag for Evergrande to stop losses and recover.

Hengchi 5 Single Rider Savior

In January this year, Hengchi Automobile announced that the first car of Hengchi 5 was officially launched, 12 days earlier than originally planned, becoming the first model of Hengchi Automobile to go into mass production. Half a year later, under the pressure of a broken capital chain, Hengchi Automobile officially announced the news of the pre-sale of Hengchi 5 and began to enter the market.

Now that the mass production of Hengchi 5 is offline in the Tianjin factory, it not only breaks the rumors that the Tianjin factory is shut down, but also pushes Hengchi further into the "examination room".

From full category coverage to three years of sharpening a sword, the birth of Hengchi 5 was accompanied by Hengda’s helplessness in the capital chain, but it also demonstrated Hengda’s emphasis on new energy vehicles.

Three years ago, when Xu Jiayin stepped into the automotive industry from real estate as a "little white", few people were optimistic about the future of Hengchi Automobile. Even if it took only one year to bring six concept cars to the stage, the industry still put words such as lack of heritage and sloppiness on the head of Hengchi Automobile.

However, when Hengchi 5 opened the pre-sale, the car circle has undergone a 180 ° change in the wind evaluation of this car. The pre-sale price of 179,000 yuan; the CLTC comprehensive battery life of 602km; the personalized intelligent cockpit design; the L2 + level intelligent driver assistance system; and the blessing of global leading suppliers such as Magna, EDAK, Bosch, etc., accurately cut into the pure electric SUV market positioning and product performance within 200,000 yuan, all showing the determination of Hengchi Automobile to fire the first shot.

Evergrande Real Estate will hold a "20 Evergrande 05" bondholders meeting

Beijing News (Reporter Zhang Jian) October 16, Hengda Real Estate Group Co., Ltd. (referred to as "Hengda Real Estate") announced that according to the "Prospectus" and "Bondholders Meeting Rules", related matters trigger the conditions for the company’s bondholders meeting. The company will hold the "20 Hengda 05" corporate bondholders meeting from October 18 to October 19.

The announcement shows that the proposals to be considered at the above meeting include "Proposal on Changing the Relevant Time of the Bondholders’ Meeting" and "Proposal on Adjusting the Principal and Interest Repayment Arrangement of" 20 Evergrande 05 "Bonds".

According to public information, Hengda Real Estate completed the issuance of "20 Hengda 05" on October 19, 2020, with an issuance scale of 2.10 billion yuan, a coupon rate of 5.80%, a bond term of 5 years, with an option for the issuer’s coupon rate at the end of the third year and an option for investors to sell back.

Editor, Wu Xin

Proofreading, Liu Jun

A number of new cars listed on Mercedes-Benz Chengdu Auto Show lineup exposure

  Recently, Mercedes-Benz officially announced the lineup of the 2023 Chengdu Auto Show. It is reported that Mercedes-Benz will have three new cars on the market at Chengdu Auto Show, namely the new GLE coupe, the new GLB and the new Mercedes -AMG SL 63.

  New GLE coupe

  The Mercedes-Benz GLE family officially completed the mid-term redesign in February this year, and the new Mercedes-Benz GLE was officially launched on July 10, with a price range of 69.98-88.98 million yuan. At present, the price range of current Mercedes-Benz GLE coupe (parameter | inquiry) is 795,800-824,800 yuan.

  The appearance of the new GLE coupe has been slightly upgraded, the grille has been changed to the design style of "Starry Night", and the headlight shape has also been completely upgraded, and it will be equipped with geometric multi-beam LED headlights. The rear of the new car has also been slightly upgraded, mainly by adjusting the taillights.

  The interior of the new car has not changed much, mainly for the configuration and functions. In terms of power, the whole system will embrace electrification. It is expected that 2.0T four-cylinder engine +48 light hybrid, 2.5T inline six-cylinder engine +48 light hybrid and 2.0T plug-in hybrid versions will be provided.

  New GLB

  The new GLB has previously landed in the catalogue of the Ministry of Industry and Information Technology. As a mid-term redesigned model, the new car has undergone some changes in appearance, and has been optimized and upgraded in terms of configuration to make it more competitive in the market.

  In terms of appearance, the new car adopts a standard quadrangular front air intake grille with rounded corners, and with the design of the three-pronged Xinghui LOGO, the new car looks more heavy. In addition, the headlights on both sides of the front of the car have become sharper. The quadrilateral design and the internally rearranged light sources and LED light groups make the new car show a more handsome visual effect.

  On the tail side, the new car taillight group adopts a blackened lamp shell, and the exhaust gas from both sides and the diffuser decoration decorated with chrome at the tail further add a sense of high quality. In terms of body size, the length, width and height of the new car are 4638/1834/1696(1706)mm and the wheelbase is 2829mm respectively.

  AMG SL 63

  AMG SL 63 was released in 2021. The car will be equipped with a 4.0T V8 twin-turbo engine, with a maximum power of 585Ps(430kW), a peak torque of 800N·m, an acceleration of 3.6 seconds from 0 to 100 km/h and a top speed of 315 km/h. Matching the transmission is AMG SPEEDSHIFT MCT 9-speed gearbox. (Text/car home Guo Chen)

2022 national industrial Internet platform empowered Ningbo

A few days ago, the 2022 National Industrial Internet Platform Empower Deep Tour (first stop · Ningbo) and the 2nd Future Intelligent Manufacturing Conference were held in Ningbo City, Zhejiang Province, and the Industrial Internet Platform Empower Manufacturing Digital Transformation Deep Tour of 2022 began.

With the theme of "Deepening Platform Applications and Accelerating Digital Development", this first stop in Ningbo has built a "Six Ones" activity for the industrial Internet platform to empower digital transformation through a platform empowering in-depth industry forum, a digital transformation sub-forum, a platform and application supply and demand special matchmaking meeting, a closed-door seminar on the construction and development of "Industrial Internet Platform + Park", a new model and new business model special exhibition, and an offline industry research and other "Six Ones" activities, which have built a constructive exchange stage for government-industry-university-research-use interaction for the industrial Internet platform to empower digital transformation, fully demonstrating the innovative development picture of the industrial Internet.

The conference was organized by Ningbo Municipal People’s Government, China Electronics and Information Industry Development Research Institute, and the Industrial Internet Platform Innovation Cooperation Center, with the aim of analyzing and discussing the new situation and new path facing the development of the Industrial Internet, promoting the precise docking of the Industrial Internet platform and the market, and promoting the platform to empower manufacturing enterprises. Digital transformation, while enhancing the service capabilities of the Industrial Internet platform, help the higher quality development of the Industrial Internet.

The conference released a number of achievements: the monograph "Digital Road: Decoding the Road to digital transformation" was released; China Electronics Information Industry Development Research Institute and China Industrial Internet Research Institute signed relevant strategic cooperation agreements with Ningbo City respectively; launched the Industrial Internet Platform Open Source Alliance Program; held a series of projects such as industrial Internet platform and application enterprise empower cooperation, industrial brain cooperation, and ecological cooperation; also released a new industrial operating system and related solutions.

Innovation is Now: Advancing Industrial Internet Upgrading

At present, the application of industrial Internet platforms is showing a steady and positive development trend, and the enthusiasm of all parties to participate continues to rise. At this conference, relevant leaders, academicians and experts, entrepreneurs of mainstream industrial Internet platform enterprises, etc. will deeply implement the industrial Internet innovation and development strategy, integrate development in a wider range, deeper and higher level, take digital reform as the guide, and promote the deep integration of new generation information technology and manufacturing.

Han Xia, chief engineer of the Ministry of Industry and Information Technology, pointed out that the current industrial Internet in our country is in a critical period of rapid development. In the next step, the Ministry of Industry and Information Technology will adhere to the guidance of socialism with Chinese characteristics in the new era, gather multi-party joint efforts, seize the opportunities of the times, solidly promote the upgrading of the industrial Internet, and continue to do a good job in the deep integration of informatization and industrialization, so as to provide strong support for the efficient overall planning of epidemic prevention and control and economic and social development. First, adhere to the appropriate advance and deepen infrastructure. Second, adhere to innovation-driven and deepen integrated application. Third, adhere to win-win cooperation and deepen coordination and linkage.

Jiang Guigui, deputy secretary-general of the Zhejiang Provincial People’s Government, emphasized that Zhejiang has accelerated the construction of a digital economy system with "industrial brain + future factory" as the core, and built a "1 + N" industrial Internet platform system. A total of 32 factories of the future have been identified, 88 industrial brains have been built, and 285 provincial industrial Internet platforms have been built. The industrial Internet has been approved to build an integrated development demonstration zone in the Yangtze River Delta. The industrial digitization index continues to maintain the first place in the country.

Hua Wei, a member of the Standing Committee of the Ningbo Municipal Party Committee and executive deputy mayor, said that Ningbo will develop the industrial Internet as an important breakthrough point for the implementation of the extraordinary development of the digital economy, and strive to contribute more Ningbo wisdom and strength to the high-quality development of the national manufacturing industry. He said that Ningbo actively builds basic, industry-level, enterprise-level, regional-level and other "1 + N + X" industrial Internet platform systems, actively explores the application of industrial Internet platforms in characteristic industries such as molds, home appliances, and clothing, cultivates new scenarios for integrated applications, and empowers enterprises to go to the cloud.

At the main forum of the conference, the China Electronics and Information Industry Development Research Institute and the China Industrial Internet Research Institute signed the "Strategic Cooperation Agreement on Jointly Promoting the Building of a Global Intelligent Manufacturing and Innovation Capital" and the "Strategic Cooperation Agreement on Jointly Promoting the Innovation and Development of the Industrial Internet" with the Ningbo Municipal People’s Government respectively. Zhang Li, President of the China Electronics and Information Industry Development Research Institute, and Zhang Xiaotong, Chief Engineer of the China Industrial Internet Research Institute, signed the relevant agreement with Hua Wei, Member of the Standing Committee of the Ningbo Municipal Party Committee and Executive Vice Mayor.

Keynote Forum: Creating an Industrial Internet Empowering Manufacturing China Model

As a product of the integration and development of the new generation of information technology and manufacturing, the industrial Internet platform is an important carrier to promote the digital transformation of the manufacturing industry. The quality of the platform application determines the development of the industrial Internet, and it is also related to the stability and long-term development of the industrial Internet.

At the keynote forum of this conference, Tan Jianrong, academician of the Chinese Academy of Engineering, Zhang Xiaoyan, deputy dean of the China Electronic Information Industry Development Research Institute, ***, deputy director of the National Science and Technology Resource Sharing Service Engineering Technology Research Center of Beihang University, Lian Shiguo, chief AI scientist of Unicom Mathematics, Chu Jian, founder of Zhejiang Lanzhuo, founder and dean of Ningbo Industrial Internet Research Institute, and the heads of industrial Internet platform enterprises such as Aerospace Cloud Network, Baidu and Inspur made special reports, through the practical application cases of each enterprise landing, insight into the current industrial Internet development situation, and shared the thinking on the future vision and ecological construction of the industrial Internet.

Academician Tan Jianrong gave a keynote report on "Industrial Interconnection and Data Mining: Key Technologies and Development Trends". In the report, he pointed out two misunderstandings of the "uselessness" and "omnipotence" of the Industrial Internet, analyzed the connotation of the Industrial Internet and the key to data mining, and pointed out several key technical directions empowered by industrial data such as classification technology, modeling technology, clustering technology, matching technology, optimization technology, and visual technology. Tan Jianrong pointed out that the digitization of industry will generate a large amount of data, and enterprises should make good use of, maintain, and protect these data to truly give play to the synergy of industrial Internet improvement.

Zhang Xiaoyan, Vice President of China Electronics Industry Development Research Institute, shared the theme of the situation analysis and development research of "Industrial Internet Platform + Park" based on the development background of "Platform + Park", the reference framework of "Platform + Park" of "1 + 3 + 2", the development path of typical models and application scenarios of "Platform + Park", the evaluation system of "Platform + Park" construction level, and the future trend outlook of "Platform + Park".

Chu Jian analyzed the current situation of digitalization of industrial enterprises and the seven major pain points, proposed a large-scale and low-cost digitalization path for future factories, and gave a solution for future factory digital operating systems. Chu Jian believes that the era of smart factories requires factory operating systems + industrial APPs, just as the era of mobile Internet requires Android/iOS + APPs.

Lian Shiguo stressed that 5G, Internet of Things, big data, artificial intelligence, blockchain and other new technologies are the driving force for the digital transformation of the industry, especially artificial intelligence technology will help the high-quality development of the industrial Internet. Operators, as the national team, main force and vanguard of digital development, will play a greater role in 5G + industrial Internet and manufacturing digitalization.

Tang Tao, deputy general manager of Aerospace Cloud Network Technology Development Co., Ltd., pointed out that as a new engine for the development of the digital economy, the industrial Internet plays a fundamental role in supporting, driving innovation, and allocating resources. It is a new industrial base for promoting industrial digitalization and digital industrialization.

Baidu Kaiwu Industrial Internet Platform has become the No. 1 of the new "double-cross" platform this year. Li Shuo, vice president of Baidu, introduced the application thinking of Baidu’s industrial Internet, which is effectiveness-first, application-driven, platform open, and sinking operation. Li Shuo said that industry is the most suitable field for AI to land. Perception technologies such as vision, speech, and natural language understanding in the field of AI have opened a new door for industrial digitalization. AI technologies such as deep learning, Knowledge Graph, and inference prediction have made the data accumulated by enterprises useful.

Shang Guangyong, deputy general manager of Inspur Industrial Internet joint stock company, believes that as a new model and new business format, the industrial Internet mainly promotes industrial digitalization and digital industrialization with the model of "platform + operation", empowering the high-quality development of the industry.

For data processing, *** pointed out that at present, there are two major bottlenecks of technical path and economic cost in mass data processing. To this end, it is necessary to develop a set of original algorithms, abstract a set of underlying rules, and get rid of the dependence on cleaning and marking accurate large samples and large materials to meet the needs of rule adaptation.

Through the ideological collision of the attendees, the industry saw that the integration of digital technology and manufacturing is closer, the digital transformation is deepening, the application of industrial Internet is showing vigorous innovation vitality, the Chinese model of industrial Internet platform empowering manufacturing digitalization is taking shape, and the industrial Internet platform has a broader application prospect.

In-depth sub-forum: On the new digital future of the manufacturing industry

Empower is the foundation for the development of the current industrial Internet platform, and digital transformation is the general task of manufacturing upgrading. On the afternoon of July 19, the "Platform Empower and Manufacturing Digital Transformation Forum" focused on the key topics of "empower", focusing on industrial operating systems, digital transformation directions, future manufacturing paradigms, digital twins, and green manufacturing.

Yang Weiling, deputy director of the Information Technology Development Department of the Ministry of Industry and Information Technology, and Wu Junqing, deputy director of the Department of Economy and Information Technology of Zhejiang Province, attended the sub-forum and delivered speeches. Zhang Xiaoyan, vice president of China Electronics Information Industry Development Research Institute, presided over part of the sub-forum.

Dong Kai, Director of the Industrial Policy Research Institute of China Electronics and Information Industry Development Research Institute, Tan Zhang, CEO of Lanzhuo, Yang Chen, Executive Dean of Zhejiang Unicom Intelligent Manufacturing Research Institute, Ye Yingchun, Deputy Secretary of the Party Committee of Future Network, and other national think tank experts, heads of industrial Internet companies, and operator representatives jointly explore new models and paths for the development of the industrial Internet, and help shape a new ecosystem for the development of multi-party industrial Internet platforms.

Dong Kai believes that industrial data will become the core element of the development of intelligent manufacturing. Industrial software will become the core engine of the development of intelligent manufacturing. The industrial Internet platform is the operating system of the industry, an important support for the integration of digital things, and a key infrastructure for the development of intelligent manufacturing and the digital transformation of the manufacturing industry.

Tan Zhang said that Lanzhuo is exploring a digitalization path suitable for large-scale replication and low-cost promotion. With the "platform + APP" model and the lightweight approach of "universal modules + optional components", it empowers the digital transformation of China’s manufacturing industry, so that enterprises can "afford to turn around, turn around quickly and turn around well".

Yang Chen stressed that the interconnection of human, machine, material, method, environment and testing of all production factors brings infinite possibilities, but the premise is to solve the connection problem. 5G will become a key enabling technology to support the transformation of intelligent manufacturing, and will promote manufacturing enterprises to move towards the mature stage of intelligent manufacturing with "everything connected and everything controllable".

Ye Yingchun pointed out that facing the future network, four major innovation capabilities need to be realized. One is the "minute level" customized network service capability, the other is the "subtle level" deterministic guarantee service capability, the third is the "tens of millions" large-scale multi-cloud switching service capability, and the fourth is the "TB level" intelligent drive cyber security protection capability.

Representatives from Zhejiang Chuanhua, Meikang Bio, Xin’an Group, Anresi Network, Xinhuaxin and other platforms and manufacturing companies also shared the application cases and methodologies of industry digitalization at the sub-forum.

Special Matching Session: Let the Industrial Internet "supply" and "demand" face to face

Facing demand and solving problems is the foundation of the development of the industrial Internet platform. On the afternoon of the 19th, a unique "Industrial Internet Deep Empowering Supply and Demand Special Matching Meeting" brought together the excellent industrial Internet platform and Ningbo excellent industrial enterprises face-to-face to talk about supply and demand docking.

This matchmaking meeting brought together the leaders of the "industrial brain" in the three major industries of chemical, clothing and home appliances, such as China Unicom Garment Manufacturing Corps, Zhejiang Lanzhuo, and Ningbo Artificial Intelligence Products R & D Institute, as well as excellent digital transformation typical enterprises and representatives of industrial Internet supply enterprises in the industries such as Wanhua Chemical, Youngor, Fangtai Kitchenware, Humi Network, and Keyuan Wisdom, to jointly discuss the road of enterprise digital transformation based on the industrial Internet platform. Ningbo Economic and Information Bureau hosted this down-to-earth face-to-face exchange activity.

"Industrial Brain + Factory of the Future" is the "14th Five-Year Plan for the Construction of a Global Advanced Manufacturing Base in Zhejiang Province" issued this year in order to accelerate the construction of a global advanced manufacturing base in Zhejiang Province. The construction of "Industrial Brain + Factory of the Future" is emphasized. Ningbo has undertaken the task of building an "industrial brain" in five industries including chemicals, clothing, and home appliances.

Tong Honggen, deputy director of Ningbo Economic and Information Bureau, said in his speech at the matchmaking meeting that Ningbo will take the "three full coverage" of the digital transformation of enterprises as the breakthrough point, and promote the improvement of the level of industrial digitalization development from the point to the point. Focusing on the depth and popularization of enterprise digitalization application, focus on the digital transformation and quality improvement of enterprises by industry, level and type, and build a new intelligent manufacturing enterprise group led by "Future Factory" and the "Ten-Hundred-Thousand" three-level digital transformation projects of provinces and cities and counties as the focus. Fully support the full coverage of the digital transformation of industrial enterprises on the scale. Make every effort to build a leading city of industrial Internet with first-class infrastructure, outstanding technological innovation, outstanding application characteristics, prosperous industrial ecology and strong security.

At the docking meeting, the operators of the "industrial brain" in the three major industries of chemical industry, clothing and home appliances shared the construction of the "industrial brain". Zhao Wei, senior vice president of Zhejiang Lanzhuo, made an in-depth analysis on the practical exploration of the supOS industrial brain base ability to help the construction of the chemical industry brain; Chen Wei, chief consultant of China Unicom Garment Manufacturing Corps, focused on the garment industry, cultivated specialized and special new core products with China Unicom’s new mechanism and new model, and shared the digital innovation in the garment industry; Fang Haojie, director of Ningbo Artificial Intelligence Industry Research Institute Center, shared the operation model and typical practices and thoughts of the home appliance industry.

The manufacturing enterprises attending the meeting exchanged and shared their practices, experiences and experiences in promoting digital transformation. Li Jingjing, manager of Wanhua Chemical Information Department, shared the planning and practical exploration of the Internet platform for the new chemical materials industry, Gu Yuejun, chief information officer of Youngor, discussed and exchanged the experience and thinking of Youngor in the "5G + Future Factory", and Fan Danliang, director of Ningbo Fangtai Technical Department, shared the exploration and practice of Fangtai in the construction of the "Future Factory". At the same time, Liu Hua, an excellent industrial Internet platform enterprise representative in the industry, Humi Yunxuan Solution Director, shared Humi’s own experience in identifying and linking all industrial elements to help the industry integrate multi-platform development. Zhou Songming, Director of Technology of Keyuan Wisdom, introduced the introduction and practice of the low-code platform of the Industrial Internet.

The matchmaking meeting further clarified the direction of the "industrial brain" construction plan, solved the pain points and difficulties of the integration of technology and the real economy with typical scenarios and successful cases, and shared the development process of helping industrial enterprises improve informatization and intelligence. The participating companies also had a clear understanding of the methods and paths for the intelligent transformation of enterprises, and had a clear goal for the digital development of intelligent manufacturing.

The Supply and Demand Matching Conference builds a direct dialogue platform between supply resources and enterprise needs, promotes accurate docking and in-depth cooperation, accelerates the deep empowerment of the industrial brain, and comprehensively promotes the digital transformation of enterprises.

The results are fruitful: intellectual achievements are released, and a number of cooperation contracts are signed

As the first stop of the National Industrial Internet Platform Empower, co-sponsored by the National Think Tank, this event achieved fruitful results. The event released a number of knowledge achievements and monographs, released a new industrial operating system, organized several rounds of cooperation project signing, and launched the Industrial Internet Platform Open Source Alliance Program.

Digital transformation is no longer a "multiple choice question", but a "compulsory course" related to the survival and long-term development of enterprises. The industrial chain needs the development guide and reference of digital transformation. The monograph "Number Dao: Decoding the Road to Digital transformation" edited by Zhang Li, dean of China Electronic Information Industry Development Research Institute, was released at the conference.

As an authoritative reading book on digital transformation, "Digital Way: Decoding the Road to Digital Transformation" is divided into five chapters: "Digital Wave", "Digital Engine", "Digital Source", "Digital Capability" and "Digital Transformation". It systematically discusses the background, theory and practice of digital transformation, provides a variety of ideas and channels for interpreting digital transformation, and provides professional and authoritative reference for different groups such as local governments, enterprise managers, platform builders, and software developers to promote digital transformation. The book is published by China Industrial and Information Publishing Group People’s Post and Telecommunications Publishing House.

The "China Industrial Operating System White Paper" released by the conference expounds from the characteristics of industrial operating systems, typical characteristics of industrial operating systems, to the deployment and application of industrial operating systems, and the development trend of industrial operating systems. The white paper believes that the construction and promotion of industrial operating systems with independent intellectual property rights, ecological cohesion, and independent controllable industrial control systems will become the evolutionary form of the industrial Internet, and then become the core of the deep integration of new generation information technology and industry.

The industrial operating system supOS 4.0 was officially released at this conference. SupOS focuses on the digital transformation of factories and is a general digital base that is generally suitable for discrete industries and process industries. SupOS 4.0 strengthens the core capabilities of the factory operating system in connection, low-code rapid development of APPs, unified operation platform of multi-source APPs, APP application store, industrial big data and AI, mechanism and training model fusion, which can continuously improve the performance of the factory operating system and realize the construction of a new future factory based on the platform.

The conference launched the Industrial Internet Platform Open Source Alliance Program. It is understood that the Industrial Internet Platform Open Source Alliance Program is an action jointly initiated by enterprises and institutions, community organizations, colleges and universities, and scientific research institutes related to the industrial Internet industry to promote the open source development of industrial Internet platforms. The alliance program focuses on the open source opening of industrial Internet platforms and industrial software, with leading enterprises of industrial Internet platforms as the driving force, system integrators, and industrial software enterprises as the main body, to gather high-quality resources, complement the advantages of multiple parties, integrate across borders, and prosper the development of industries. Promote the deep integration of traditional manufacturing and industrial Internet.

The conference held multiple rounds of project signings, involving the entry of relevant ecological enterprises, the cooperation between industrial Internet platforms and application enterprises to empower, and the cooperation between "industrial brains" and application enterprises.

Under the time window of the critical year of the implementation of the tasks of the new three-year action plan for the industrial Internet, the 2022 National Industrial Internet Platform Empower Deepin Tour (the first stop, Ningbo) and the second Future Intelligent Manufacturing Conference showcased the results of industrial Internet innovation and development, deepened the application of industrial Internet platforms, accelerated the popularization, iteration and optimization of solutions, provided a stage for interactive exchanges for platform service providers and industry users to accurately match, and created a good development atmosphere of collaborative innovation, mutual benefit and win-win for the industrial Internet industry.

The Industrial Internet is a digital revolution from scratch, the best example of the deep integration of digital technology and the real economy. In the world’s largest industrial sector scene, the Chinese market provides the world’s largest practical fertile ground for the development of the Industrial Internet. It is believed that with the digitalization process of China’s industry, the Industrial Internet industry will achieve greater development, and China’s industry will also undergo high-quality digital butterfly changes.

These six products were named on March 15 this year. What time will the live broadcast of the 315 party in 2021 be?

  It’s March 15th again.

  March 15th this year is the first consumer rights day since the 14th Five-Year Plan. Many people are concerned, which enterprises and products will be greatly exposed? Many businesses are worried that their products will be "named"?

  According to the complaints received by the National Consumers Association in 2020 announced by the China Consumers Association, the hot spots of consumer complaints and media attention in the past year should be sorted out, and products in these six fields should be extra careful.

  

  One is the car.

  Recently, the General Administration of Market Supervision and other five departments talked about Tesla, involving abnormal acceleration, battery fire, remote vehicle upgrade and other issues.

  Many models of Toyota have problems such as oil increase and oil emulsification. Especially Asian Dragon, the related complaints on the car quality network are more serious.

  In the complaint list of Chezhi. com in 2020, the Volkswagen model headed by sagitar has abnormal gearbox noise and frustration, with 1199 complaints. Among them, it also involves a variety of models such as LaVida and Bora.

  Some local consumers’ associations pointed out that Buick’s complaints among mid-level car joint venture brands are outstanding, followed by Chevrolet and SAIC Volkswagen; Domestic independent brands such as Geely, Roewe and BYD have more complaints; Luxury brands BMW, Audi and Mercedes-Benz have the highest number of complaints.

  In addition, the car purchase contract is "tricky", the after-sales service is not in place, and the car insurance is bundled, which are also common problems in car consumption complaints.

  The second is live broadcast with goods.

  Low price is the biggest selling point of live broadcast to attract consumers, but it is also mixed. Some live broadcast rooms also gather many consumption traps such as counterfeiting, exaggeration, wrong goods and poor after-sales.

  The problems of live broadcast with goods include old problems such as poor quality, false propaganda, and inadequate after-sales, as well as new problems such as fraud by public figures with goods, traffic fraud, and false reports. Although Tmall, JD.COM and other shopping platforms are increasingly cracking down on swiping bills, it is not difficult to find traffic dealers on the Internet, and even you can find sellers by directly entering keywords such as "pink" and "live traffic" on some websites.

  The third is short video.

  Short video platform has become the main channel for consumers to browse and share information, but the low-cost experience released by enterprises through short video may be a trap. Some college students complained that they saw that "Yanyu Oriental Costume Photography" had an experience activity of 19.9 yuan through the short video platform. After the actual registration, the studio staff constantly induced them to upgrade their services, and finally the accumulated service fee was as high as 20,000 yuan. The Consumer Protection Committee found that the trap of low-cost experience is more in the service fields such as photography and moving.

  The fourth is the network car.

  Not long ago, a 23-year-old woman in Changsha jumped out of the window and died. The Shenzhen Municipal Transportation Bureau interviewed the cargo girl twice. On March 11th, Cargo Lala announced the on-line recording function, trial operation of on-board equipment and other rectification measures.

  Previously, Didi was also caught in many security incidents. Compared with the management loopholes in previous years, Didi has made many improvements in recent years, but the problems such as "killing big data", "high drawing" and "selling coupons black production chain" are still criticized.

  Fifth, educational institutions.

  Recently, the market supervision departments in many places have issued consumer warnings about carefully choosing education and training institutions.

  A few days ago, five education and training institutions with a large number of complaints and low resolution rate made public exposure. Among them, Yousheng Education was exposed for the seventh time because of running a school without a license, and Jianwei Education and Yi Xiao Education were exposed for the sixth time and the fourth time respectively.

  The sixth is mobile phone software.

  Over the past year, the loopholes in mobile phone software have repeatedly triggered public opinion.

  A professor from Fudan University led a team to complete a research report on "mobile phone software taxi" in many cities across the country, saying that taxi software has the phenomenon of "big data killing".

  On March 12, the Ministry of Industry and Information Technology issued the "APP Notice on Infringement of Users’ Rights and Interests (the third batch in 2021, the twelfth batch in total)", and 136 apps were notified for infringing users’ rights and interests. Among them, companies such as Tencent, Iflytek and Shengtian Network are involved.

related news

  The "March 15th" party of the Central Radio and Television General Station in 2021 will be broadcast live on CCTV financial channel, CCTV financial client and Yangguang Economic Voice at 8 pm on March 15th. The theme of this "March 15th" party is: boosting consumption starts from the heart.

  China’s economy has gone through an extraordinary year in 2020. In the face of multiple severe impacts such as the sudden COVID-19 epidemic and the deep recession of the world economy, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, people of all ethnic groups throughout the country have worked hard, made significant strategic achievements in epidemic prevention and control, achieved positive economic growth in the only major economies in the world, won a comprehensive victory in the fight against poverty, won a decisive victory in building a well-off society in an all-round way, and handed over an answer that was satisfactory to the people, attracted worldwide attention and could go down in history. At such a critical moment, consumption is still the mainstay of the national economy. The total retail sales of consumer goods in the whole year was 39,198.1 billion yuan, accounting for 38.6% of the total economic output. Among them, the improvement of consumption order and consumption environment is a remarkable feature. The determination and sincerity of policies and supervision, the conscience and intention of enterprises, and the confidence and reassurance of consumers constitute a benign consumption ecology.

  The "March 15th" party in 2021 focused on "boosting consumption from the heart", hoping that through the power of honesty, everyone can live a happier and happier life, steadily improve their consumption capacity, improve the consumption environment, enable residents to consume and be willing to consume, speed up the construction of a modern economic system, smooth the domestic cycle and the domestic and international dual cycle, start the "14th Five-Year Plan" for China’s economy, and contribute to the new journey of building a socialist modern country in an all-round way.

  The new development stage, new development concept and new development pattern mean that a new consumption era is coming with the wind. A good new consumption ecology will make everyone enjoy a sense of acquisition, happiness and security more fully, more securely and sustainably, and jointly usher in the spring of growth. The "March 15th" party advocates that every producer, operator, consumer and supervisor should weave the country’s development goals with the people’s simple wishes into a better life.

  The "March 15th" party in 2021 was jointly sponsored by the Supreme People’s Court, the Supreme People’s Procuratorate, National Internet Information Office, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Justice, Ministry of Transport, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, National Health and Wellness Commission, State Administration of Market Supervision, National Medical Products Administration, China Consumers Association and CCTV.

Original title: This year’s "March 15th", these six products were named.
Editor in charge: Zheng Lili

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A number of car companies have announced price cuts, and the car market will be "price war" or reopened in the second half of the year.

  Our reporter Gong Mengze

  In the first half of 2023, the automobile industry accelerated the "involution" in the reshuffle, and achieved a cumulative sales volume of 13.239 million vehicles in the first six months, a year-on-year increase of 9.8%. However, due to the low achievement rate of domestic automobile enterprises, especially new energy automobile enterprises in the first half of the year, enterprises started the impulse work early in the second half of the year.

  Since August, many car companies have joined the army of price reduction through official reduction, new car concessions and terminal concessions, covering more than 20 models, with prices ranging from 50,000 yuan to 300,000 yuan.

  On August 7th, the reporter of Securities Daily visited the authorized experience store of AITO Wenjie Automobile located in Blue Harbor, Chaoyang District, Beijing. As the first inquiry M5 to follow up Tesla’s price reduction at the beginning of the year, the current car purchase can enjoy the first sale rights of the optional fund of 10,000 yuan, the Beijing brand redemption discount of 5,000 yuan, and the optional equipment donated by subsidies varies according to different models. "In addition to price concessions, the equity category is mainly upgraded around the rim and seat configuration." The store sales staff told reporters.

  In addition, the reporter learned from china automobile dealers association that the inventory index of domestic dealers rebounded to 57.8% in July after three consecutive months of decline. At the same time, 32.7% of dealers have raised their sales targets in the second half of the year in the context of the continuous decline in transaction prices, which means that the sales pressure in the domestic automobile market has intensified, and a new round of "price war" may be reopened.

  A number of car companies announced price cuts.

  The "price war" in the second half of the year may be more intense.

  In August, SAIC-Volkswagen launched the "first shot" of price reduction, announcing the price reduction of nine SUV models of SAIC-Volkswagen from August 1 to August 31. Among them, the highest comprehensive discount for Tourang and Tourang X reached 60,000 yuan, and the highest comprehensive discount for Tiguan L plug-in hybrid was 55,000 yuan.

  On the same day, the zero-running car in the new domestic car-making force simultaneously started the price reduction activity of "double C-door, zero-running and summer price". Zero-run automobile announced the price reduction of some models of its C series, including two C11 models and three C01 models, of which the highest drop of C01 model reached 20,000 yuan.

  In fact, this is the year after the zero-run official announced the price reduction in March this year. "Everyone thinks that the central integrated electronic and electrical architecture is carried by products with more than 300,000 yuan. But zero running can popularize such an architecture to popular products. " Ying Zhou, general manager of the retail car marketing department, said in an interview with the Securities Daily that "technical equality" is one of the greatest significance of retail cars to ordinary consumers.

  Then, Chery New Energy launched an official event. Users can enjoy different cash discounts when purchasing three models of Chery New Energy, namely Little Ant, Unbounded Pro and QQ Ice Cream, up to 10,000 yuan. At the same time, SAIC MG MG also offered limited-time discounts for three hot-selling models: MG5 Scorpio, the third-generation MG6PRO and MGONE, with a maximum discount of 26,000 yuan for bicycles.

  Under the pressure, the Euler brand of Great Wall Motor has also launched a limited-time preferential activity recently, and many of its models have ushered in a sharp price reduction, and can enjoy a cash discount of up to 30,000 yuan. The models involved include Euler Lightning Cat, Euler Good Cat, Euler Good Cat GT Mulan Edition and Euler Ballet Cat; As for Nezha Auto, it has recently announced that its 2022 Nezha S will be released on Tanabata, with a maximum price reduction of 49,000 yuan from August 5, 2023, and at the same time, it will enjoy a financial discount or replacement subsidy of 8,000 yuan.

  "At the beginning of the year, Tesla took the lead in lowering the selling price and triggered other car companies to follow up. By March, the joint subsidy between Hubei government and enterprises triggered a national promotion, and then ‘ The dispute between oil and electricity ’ Competing for the user base, in fact ‘ Price war ’ It has never really stopped. " According to Zhang Xiuyang, Secretary-General of China Passenger Car Industry Alliance, the "price war" in the second half of the year is even fiercer than that in the first half.

  In fact, there has long been a consensus on the speculation that auto companies will continue to reduce prices in the second half of the year. Earlier, Cui Dongshu, secretary-general of the All-China Federation of Riders, said in an institutional investigation: "It appeared in the second half of the year ‘ Price war ’ The probability is greater. " Cui Dongshu also specifically mentioned that the market competition among brands in plug-in hybrid field will be more intense.

  Policies are favorable frequently.

  Automobile demand continues to recover.

  Previously, every time the domestic auto market experienced a "price war" and a wave of price reduction, it would have a great impact on the overall auto market revenue and profit in that year, disrupting the development rhythm of the auto market in the future, which would bring some negative effects that were not conducive to the development of the industry.

  Based on this, in order to create a good market atmosphere, China Automobile Industry Association initiated the Commitment Letter on Maintaining Fair Market Order in Automobile Industry, which was signed by 16 mainstream automobile companies including Dongfeng, SAIC and Tesla, requiring automobile companies to abide by the rules and regulations and standardize marketing activities, with the aim of maintaining the competitive order in the automobile market and jointly creating a harmonious consumption environment.

  On the policy level, on July 31 this year, the state officially promulgated the "Measures on Restoring and Expanding Consumption", in which automobile consumption was highlighted. On July 21st, the National Development and Reform Commission, the Ministry of Commerce and other thirteen ministries and commissions also issued "Several Measures on Promoting Automobile Consumption".

  In Cui Dongshu’s view, consumer demand is still insufficient, the industry operation is still under great pressure, and there are still many challenges in business operation. It is necessary to maintain the stability and predictability of policies to help the industry run smoothly.

  In 2023, China Automobile Association put forward the development goal that automobile sales are expected to reach 27.6 million units, a year-on-year increase of 3%. It is understood that on the basis of positive growth for two consecutive years, whether the domestic auto market can continue its growth performance has attracted much attention from the market.

  "The good performance of new energy vehicles and automobile exports has effectively boosted market growth." Xu Haidong, deputy chief engineer of China Automobile Industry Association, said that as the effect of automobile consumption promotion policy continues to appear, the consumption potential of the automobile market will be further released, which will help promote the steady growth of the industry throughout the year. (Securities Daily)

AWE directly hits JD.com on the spot and joins hands with Hisense to release a variety of "lightning new products"

On March 14th, the highly anticipated China Home Appliances and Consumer Electronics Expo 2024 (AWE2024) was grandly held in Shanghai. As one of the three major home appliances and consumer electronics exhibitions in the world, AWE brings together the innovative achievements brought by the world’s most influential and technological enterprises. Among them, JD.com and Hisense brought 4 "Lightning New Products", including Hisense E5N-Pro, Hisense Laser TV S1, Rongsheng 517 French Sugar Cube Flat Insert Refrigerator and Hisense Fresh Air Conditioning Small Oxygen Bar X5. During the JD.com "Lightning New Product Season" event, the purchase of the same new product of AWE Hisense can enjoy multiple benefits such as 10% discount on trade-in, interest-free for up to 12 issues, and limited new products purchased at 0 yuan.

In the TV industry, the battle for image quality has never stopped. Whoever has better image quality will be recognized by more users. This "Lightning New Product" Hisense E5N-Pro is equipped with Hisense Core’s independent image quality chip and professional-grade console game adaptation, bringing a new visual experience. In terms of screen, Hisense 100E5N-Pro has achieved 704 partition dynamic light control, and a stable peak brightness of 1600nit. Compared with the previous generation of products, the light control precision has increased by 83%, making the picture more transparent, the bright scene is more shocking, and the dark field details are richer. At the same time, with the only independent image quality chip developed by Hisense in China – Xinxin AI image quality chip, it can achieve pixel-level AI fine adjustment, contrast, color, clarity and dynamic range are fully improved, the skin tone of the characters in the picture is more realistic and natural, and the face scene is wider and more three-dimensional.

Hisense E5N-Pro not only brings great image quality, but also not to be outdone in sound effects. It brings a three-dimensional theater sound field experience. It adopts a 2.1-channel independent subwoofer acoustic system. After Hisense’s unique Hi-Sound Pro Teana engine and the tuning of the Golden Ear professional team, the cinema and music hall are moved into your living room. You don’t have to go out or buy tickets. Open Hisense E5N-PRO to get the best visual and auditory experience. It is worth mentioning that Hisense E5N-Pro is equipped with four mainstream sizes, 65 inches, 75 inches, 85 inches and 100 inches respectively. The prices are 4699 yuan, 6199 yuan, 8599 yuan and 16399 yuan respectively.

At the scene, Hisense also brought the annual blockbuster new Starlight S1 series, which is equipped with a 100-inch foldable screen, which does not need to break the door and open the window, and is 100% easy to enter the house. After the diaphragm curl frame is folded, it is equivalent to half the size of a ping pong table. The Starlight S1 series has also obtained Rheinland’s 0 harmful blue light verification. Through nano-level light control technology, the Starlight S1 series effectively avoids the harmful blue light range, providing users with a more comfortable and healthy visual environment. The screen does not need to be powered on, and it really has 0 radiation. Coupled with the principle of reflection imaging, the TV picture is clearer and more natural, bringing users a more immersive movie viewing experience.

The upgrading of refrigerator technology has made "fresh" more durable. This "Lightning New Product" Rongsheng 517 French Sugar Cube Flat Insert Refrigerator attracted the attention of the audience with its Yashibai light luxury panel design and elegant and atmospheric French cloth pattern. The 598mm ultra-thin body can be flush with conventional home improvement cabinets, integrated with cabinets, beautiful and atmospheric, which not only meets consumers’ aesthetic needs for the integration of home appliances and home appliances, but also avoids bumps and is clean and does not accumulate dust. The refrigerator is loaded with the nutrition and health of the family. Rongsheng 517 French Sugar Cube Flat Insert Refrigerator is also equipped with IDP high-energy ion purification technology. With the strength of sterilization rate and net taste rate exceeding 99%, fresh vegetables and fruits are always healthy, and frozen meat and seafood will not deteriorate for a long time.

With the development of the times, contemporary people’s requirements for health and sleep quality are becoming more and more strict. This "Lightning New Product" Hisense Fresh Air Conditioning Small Oxygen Bar X5 can easily solve these problems. Using micro-positive pressure fresh air technology, the dirty air in the house, including carbon dioxide, can be discharged. Even if the doors and windows are not opened, there is still a steady stream of fresh air introduced at night, which truly achieves "oxygenation without oppression, and a deep sleep". When consumers turn on the fresh air function, the outdoor air is purified 6 times to isolate dust, PM2.5 and pollutants from the outside to ensure the cleanliness of the introduced fresh air; even if the cooling heat function is turned on, the indoor air will be filtered 4 times, truly achieving "outdoor fresh air and indoor clean air integration". The most important thing is that the Hisense Fresh Air Air Conditioning Small Oxygen Bar X5 also supports the removal of aldehyde in the drying room, which can help everyone remove aldehyde easily and quickly, more efficiently and intelligently, and the new home is also healthier.

As close partners, JD.com and Hisense have long built e-billing, service process visualization and other service projects around service timeliness, service cost, and experience improvement that users pay attention to, bringing users a more reliable and reassuring experience. Especially in 2023, the two sides will carry out in-depth cooperation around trade-in projects to promote a new service experience that integrates home appliance delivery, assembly, dismantling and collection, and achieve fruitful performance growth and general praise in the market. In the future, the two sides will deepen cooperation in products, technologies and services, and jointly explore new growth space for the home appliance industry.