Ethan Ruan

　　"Come, turn your chin slightly to the right."

　　Ruan Jingtian was wrapped in a black turtleneck sweater and turned his face to the right. The peaks of his eyebrows were obvious, and the lines of his chin were almost sharp.

　　This is Ethan Ruan under the camera, accurate and sharp.

　　And in the conversation that the camera can’t capture, he has the softest and most relaxed lines. Although his eyebrows are still as flamboyant as the "monk" in "Mengka", the eyes below are not at all incompatible with the warmth of Xiao Kuan in "LOVE". Occasionally, a few strands of ancient spirits belonging to "Fan Ruyi" in "Detective Runaway" sneak out and shine very brightly.

　　

　　Ethan Ruan

　　"Many things in life are full of surprises and surprises, and this job is an accident for me." The plain ring ring on his left ring finger is not conspicuous, and the smile on the corner of his mouth is slow. "But I gradually discovered that this job is related to people. And people are the most complex and fun things in the world. I like people, whether friends, real-world friends or strangers. I like to study people more and more, not to talk to anyone deliberately, but to carefully observe how he will behave in what situation." Apparently, the older boy who had "never thought of entering this industry" enjoyed the accident.

　　Indeed, it was a beautiful accident that brought a new king to Taiwanese cinema.

　　

　　Ethan Ruan

　　It’s not all real.

　　But emotion must come from the heart

　　As early as when reading Cai Jun’s novel "Murder Like Water," Ruan Jingtian liked this story very much. When Ruan Jingtian learned that director Chen Guo would adapt the novel, Ruan Jingtian had a face-to-face communication with the director. 10 minutes, from conversation to setting the angle, the matter was settled.

　　Ethan loves this kind of face-to-face communication, which is also his exclusive way to win the role of his favorite director.

　　"When communicating with people, I like to communicate face-to-face, eye-to-eye, and communicate the feelings of the heart. These are the most direct feelings I express. In many cases, instead of competing for roles through agents and companies, I prefer to connect through them, and then talk to the director face-to-face, so that I can find out if there is a common idea about the role and the possibility of cooperation."

　　Of course, there were exceptions.

　　When taking over "Mengka", don’t talk about communicating with the director. Ruan Jingtian readily agreed without even reading the script. Director Doudou (director Niu Chengze) directly said that he was "with seeds". "Sometimes this is done because of trust in certain directors and teams. Some people will never harm you, just like your own family, you will have complete trust in him." "Not afraid of not being able to play this role well?" "Of course I will be afraid, but with such a director in front to check, he will not let you go if you can’t play well, and he will never let his play go badly!" He laughed playfully, as if he had succeeded in "plotting" Director Doudou.

　　"Paradise in the Army" is Mr. Ruan’s most recent collaboration with Mr. Dou, and his first film since leaving the army, because Mr. Dou is Mr. Ruan’s "most important person" in the film.

　　The filming process was not easy, and Ruan Jingtian often struggled on the verge of breaking the dam emotionally. Watching "Lao Zhang" Chen Jianbin being captured but helpless, he could not promise a visible tomorrow to his lover. Xiao Bao, one of the thousands of recruits he plays, is wrapped up in the times and fate and has no way to fight back. In several scenes, Ruan Jingtian had to rely on the director’s help to hold back the tears that were about to flow. "Paradise in the Army is a painful and happy process for me. Sometimes it’s very torn, and sometimes I enjoy the feeling of being trapped in the character."

　　For Mr. Ruan, the emotions he wants in every play to be real. Whether it’s the sibling relationship between Chen Yihan and Chen in "LOVE" or the brotherhood of the Prince Gang in "Monga", he has carried these emotions into his life without reservation. "The performance is not all real, but the emotions must come from the most authentic place."

　　

　　Ethan Ruan

　　Learn to wait

　　Waiting for the next big wave

　　In the early hours of 2006, a slender shadow was speeding skating across the viaduct. Lin Yuxian, the filmmaker, and the cameraman kept their eyes on the camera, while the rest of the crew watched and listened. Their filming was not allowed, and they had to quickly evacuate once the police showed up.

　　For the first-time filmmaker, it was probably the most memorable early morning of his life. "After that time, I thought making movies was a very fun thing for me." In the film’s debut film, "Exit 6," the film’s infinite creative and imaginative space helped him achieve childhood pranks such as hiding in tires and rolling downstairs, riding a trolley to shake his tail, and setting off firecrackers with his butt. Not only that, but the film also opened the door for Ethan to go to the big screen.

　　In 2009, he met with Monga.

　　Ruan Jingtian plays a super-intelligent, reserved and calm gangster He Tianyou ("monk") in the film. His extremely textured performance makes Chen Kexin praise "a superstar is born" and Woo Yusen sees "Chow Yun-fat in a young era". With this film, Ruan Jingtian runs like a dark horse into the competition for the best actor of the 47th Golden Horse Awards.

　　His eyes widened, his sexy mouth held up a full "O", and his muscles stiffened for a moment. On November 20, 2010, when the camera gave a close-up of Ruan Jingtian at the 47th Golden Horse Awards ceremony, he used this expression to explain all his surprise. Although he said with a smile that "he had prepared his acceptance speech ten years ago", he was still stunned by this "happy lightning" in the face of the results of beating Wang Xueqi, Ni Dahong and Qin Hao by a large number of votes.

　　Now talking about the little golden horse, Ruan Jingtian said jokingly: "That’s a trophy!" After a string of boy-like mischievous laughter, he turned indifferent ": In fact, at that age, getting that award was very stressful. I was lost for a while because I didn’t know what to do to qualify for it. Looking back, I found that you don’t have to do anything to qualify for it, because when you gave it back then, it means you have been there before, and you don’t have to copy it every time. As long as you do your best to do every performance after that, you can slowly learn to live peacefully with pressure and emotions."

　　Ruan Jingtian, who came out of the misty forest brought by the "Best Actor", saw more possibilities in himself in "Detective Runaway". "During filming, Director Luo Zhuoyao showed us German silent films. At first I was confused, but after seeing the editing of the movie, I could probably understand it." However, he did not shy away from admitting that "these are still difficult for me to understand, but it is a good experience, which makes me feel that I can slowly play in black humor."

　　Ruan Jingtian, who found himself with countless possibilities in the role, never said "I don’t really like this job, I plan when to retire every day and live a so-called free life". As he grew older and experienced, he began to think more and have more confidence in this job, and at the same time, he asked himself to be "a good actor".

　　"Every director, whether commercial or artistic, as long as you are soft, as long as you are willing to listen, he will always bring you something. For actors, this will make you more able to adapt to every director." Time has taught Ethan Ruan to accumulate thick hair. He can shoot a shot 20 times in the new film "New York New York" to try to be closer to the psychological changes of the characters; he can also seize the three or four precious opportunities given by director Liu Weiqiang in "Blood Drops" to show what the director wants to see the most in the fastest but most accurate state.

　　Before the accumulation had reached a qualitative change, Ethan Ruan also had a long and difficult time. However, his favorite surfing taught him to persevere and wait.

　　"The spirit of surfing is to wait. The experience of life is a lot like surfing. No one is always on the high and no one is always on the low. Learn to live with the low tide and wait for the point to come up. Learn to wait instead of picking up the board and going home. When you get home you don’t have the next wave. Wait, maybe five minutes, maybe an hour, but you have to wait."

　　

　　Ethan Ruan

　　Taiwan movie story

　　From Niu Chengze to Hou Hsiao-hsien, Ruan Jingtian has worked with these two standard-bearers in the Taiwanese film industry.

　　Doudao Niu Chengze has accompanied Ruan Jingtian all the way from counting steel coins to buying bento to today. In Ruan Jingtian’s eyes, he is not only a "guide", "life mentor", "friend who can scold him as a dog", but also like a "father".

　　At the 50th anniversary ceremony of the 2013 Golden Horse Awards, Ethan said that he was sick and left the table early. Niu Chengze, who was watching the live broadcast, was trembling with anger and smashed the remote control in his hand against the TV. At the time, the crew was rushing to shoot "Paradise in the Army", but Niu Chengze turned a blind eye to Ethan for two weeks. During this time, even if he gave a play to the actors, he only passed the message to Ethan through the assistant director. This "strict father" punishment made Ethan realize the seriousness of his mistake.

　　Director Hou Hsiao-hsien feels completely different from Director Dou. "One is like grandpa and the other is like dad. Director Dou is very demanding, but for me he is the most important person. Because many times his requirements for acting will allow me to go to a state I did not expect and unknown, rather than staying in a place I know. Of course, it is not just the pressure of working with Director Dou. In the face of some directors who have high requirements for acting, it is impossible for me to bring ordinary things to satisfy them. They are like the most tricky guests, and sometimes even the color and fragrance of reason cannot satisfy them. You have to do your best and spend a little ingenuity to meet their requirements."

　　"Chef" Ruan Jingtian arrived in front of the director Hou Hsiao-hsien, obviously with more freedom to play. "It’s a very comfortable state. Because he has no restrictions on what the actor should do, it gives you a huge imagination. For me, this experience is very special. In fact, it was not suitable at first, and in the end, I miss every shot directed by Hou Hsiao-hsien. You will really want to work with him again and bring him something different. Working with him is a great experience!"

　　Nine years, 13 films, 10 films directed by Taiwanese directors, Ethan has an almost persistent love for Taiwanese films. Commemorative growth and local stories are the eternal melodies of Taiwanese films in his heart. "Monga" is a typical Taiwanese film about growth in Ethan’s eyes. Brothers, fate, youth and injuries in growth make Taiwanese films that inspire youth have a sadness that shines through tomorrow. And Taiwan’s story is not just a story of growth but also a story of life. "Shanghai, Beijing, New York, Taipei, these big cities are very similar. People from all over the world take root in the local leaves and develop their own unique way of life."

　　

　　Ethan Ruan

　　It takes fear to be brave

　　Ruan Jingtian’s own Weibo profile is: a timid and brave ordinary person.

　　He was timid. "When you ask me to jump from five or six floors on a wire, it’s a fool to say that I’m not afraid. Of course I’m afraid, but I have a reason to do it, so I have to be brave. Because being afraid is the only way to be brave."

　　More often, he is willing to stay at home and spend time with his two cats in the safest place. One of them rubbed Ethan’s trousers at the Taichung night market, and finally impressed Ethan, who raised a dog, before being driven away for the third time.

　　Now that the 12-year-old cat was old and frail, Ruan Jingtian smiled and said that he had become a veterinarian who gave injections to cats every day. But on second thought, thinking of the cat who had been with him for many years, "If something happens, it will die", a trace of gentle concern and sadness showed in his eyes.

　　He loves silence and also enjoys limits.

　　"What’s your biggest impression of surfing?" he asked excitedly of his hobby. "Summer, the beach, a bikini?" The question caught him off guard.

　　"Haha, but, did you know, Taiwan only has waves in winter!" The slyness in his eyes poured out, as if announcing a shocking secret. "The waves usually appear before 9 o’clock in the morning, mostly between 4 and 6 o’clock. So get up early and go into the water when it’s very cold. It’s hot at noon, and there are no waves, so you can only sleep. So when you actually do something, you will find that it is different from everyone’s stereotypes."

　　Racing is another passion of Ethan Ethan’s. Like many young boys, he has loved racing since he was a child and has been playing with it for seven or eight years since he grew up. In the last two years, he has participated in car racing and won two annual championships. "Racing and acting can put people in a tight environment. You can’t go wrong a lot of the time, because many good shots can only be shot once. In such a tense and precise moment, you have to be very subtle and careful to control every movement of your body, every expression, and cooperate with everyone. The same is true of racing. It’s not about who is faster, but who makes fewer mistakes." He was personally involved in every aspect of car repair, setting up, and practicing, because in his opinion: "You have to be serious about playing! Because if you are not serious, you will not be happy."

　　Recently, the topic of Ruan Jingtian’s relationship has attracted people’s attention. He interacted calmly with netizens on Weibo, and the comments were polarized. Some people praised him Man, while others laughed and scolded him. He said that "this matter is unique and will not appear again in the future." Even if the problem was not originally planned, Ruan Jingtian did not shy away from his most natural emotions at this moment, as he said: "At first you were not wary, the reporter editor asked your girlfriend, and you would say it. But later found that what you said would follow you like a shadow, which is a very annoying thing. Emotions are private, like closing the door when going to the toilet." And his ideal love and family life is like his grandparents, not the passion and ups and downs of the two, but the peace of the years.

　　At the end of the shooting, he signed for the studio. Ruan – Jing – Tian, the rounded corners, the word "Tian" one stroke and one stroke, the willful length of "two legs", Xiao Tian left the last stroke with boyish wanton and innocence. The sun, the moon, the rivers, the river of time flows, initializing the once rampage, Ruan Jingtian’s charm as a man has just revealed a corner.

Movie poster

Jackie Chan, Fan Bingbing Street Love Fight

Shinjuku Incident, due to be released in April, has attracted wide attention because it is directed by the famous director Er Dongsheng and brings together many popular stars such as Jackie Chan, Wu Yanzu, Fan Bingbing, Xu Jinglei and so on. However, this release is limited to South East Asia and Hong Kong, and mainland audiences have not been able to enjoy the film.

　　In "Shinjuku Incident," Fan Bingbing will play Jackie Chan’s girlfriend, a man who is very assertive, enthusiastic on the outside but lonely on the inside. This is also Jackie Chan and Fan Bingbing’s first collaboration on the big screen. Fan Bingbing and Jackie Chan, who are on the run, meet in Kabukicho, Japan, and stage a poignant and romantic love story. In the film, Fan Bingbing brings a group of young girls to make a living under the power struggle of Japanese gangsters, which is a far cry from the bright and beautiful image he has played in the past.

　　In this play, Japanese lines are a new challenge for Fan Bingbing. Fan Bingbing learns things very quickly and has a strong ability to imitate, so the large Japanese lines he just gave her the day before have been memorized the next day, and can be spoken fluently during filming. But Fan Bingbing still admits that learning Japanese is still a bit difficult. Recently, Fan Bingbing has been teaching English, makeup, and changing scenes. In short, all the time she can use during work breaks is practiced hard with foreign teachers. She said that she actually wasted a lot of time while waiting for the play, so she hopes to use her time to enrich herself through learning.

　　"Shinjuku Incident," a film called Jackie Chan’s transformation, also gathers Naoto Takenaka, Gao Jie, Kato Yaya, Qian Jiale, Lu Huiguang, Qin Pei, Lin Xue, Kurata Baozhao and other Chinese and Japanese movie stars. It can be said that the lineup is prosperous.

However, how could the online melon eaters let it go so easily? Soon after, many details gradually became apparent to people.

Famous paparazzi unknown

First of all, let’s take a look at this well-known paparazzi. His name on social media is "Yu Xiaodong", and he claims to be the "first insider in the entertainment industry". He often reveals many insider and revelations about the entertainment industry on social media.

However, the authenticity of the content of his revelations was very random. In the words of netizens, Yu Xiaodong’s revelations were an opening picture. The content depended entirely on guessing.

For example, when he broke the news about Xiao Zhan and Di Lizheba’s relationship, he had just released an intimate photo of the two people on his front foot, but he was falsified and said that the photo was a composite. Therefore, in general, this Yuxiaodong was not reliable, not even famous.

However, this time was different from usual. This Yu Xiaodong claimed that he had evidence of two people together, which made many people decide to see what the evidence was. As a result, they were all stunned by the operation of this Yu Xiaodong.

Evidence of Yuxiaodong

We need to know that although Di Lizheba and Huang Jingyu were rumored to have an affair, their last open and honest interaction was during the filming of the TV series "Hot Blood". At that time, the two people played a couple, which gave them a lot of cp fans.

At that time, there were voices who hoped that the two of them could make a pair in reality, but Huang Jingyu had just divorced at that time, and the relationship with his ex-wife was also very complicated, so the CP powder could only be ended in the end.

In addition, after Di Lizheba and Huang Jingyu finished filming the TV series, there was no interaction between them, and even the two sides did not publicly admit their love, nor did the reporter take pictures of the two of them meeting in private, so there was no sign of love between the two of them.

In addition, let’s take a look at Yu Xiaodong’s revelation that he said that Di Lizheba’s due date is October this year, which proves that Di Lizheba was conceived in January, but from January to October, Di Lizheba did not show any signs of pregnancy.

Moreover, her studio has also refuted rumors many times that Di Lizheba is not pregnant at all. Everything is a rumor. Of course, the so-called evidence with Yu Xiaodong has not been shown to people until now.

It’s not the first time Di Lizheba has been rumored to be pregnant

In fact, the news about Di Lizheba’s pregnancy and childbirth was not the first time it had been mentioned. As early as the end of last year, the media broke the news of Di Lizheba’s pregnancy, but in fact, this matter had to start from last year.

At that time, Entertainment News broke the news of Di Lizheba’s pregnancy, which caused a heated debate. Then many people began to search for evidence of Di Lizheba’s pregnancy. During that time, Di Lizheba seemed to have vanished from the public’s field of vision.

You must know that Di Lizheba is a famous workaholic, but after the second half of 2022, her work seemed to be completely put on hold. Not only did she not enter the group for several months, but she did not even participate in some daily fashion activities.

Fans who watched this situation gradually began to believe this rumor, but Di Lizheba’s studio and herself quickly responded to the controversy with a set of photos, only to be exposed by netizens as old pictures. For a while, the voice of public opinion grew louder and louder.

In addition, the background of Di Lizheba’s photo was very similar to the background of Huang Jingyu’s photo before, so the news that Di Lizheba and Huang Jingyu were together for a while quickly hit the hot search.

At that time, almost all the fans asked Di Lizheba’s studio to respond to this matter and asked the studio to post photos to prove his innocence. There was no way the studio could only arrange a live broadcast for Di Lizheba to appear in the camera.

Then he asked Di Lizheba to take a few selfie photos after the live broadcast, using action to break the pregnancy rumors. At this point, Di Lizheba’s pregnancy storm was over.

However, just two months after this incident, this matter once again ushered in a reversal. This time, a blogger known as Super Photography Yangyang posted a photo of Di Lizheba at the airport and said with certainty that Di Lizheba was pregnant.

In his photos, it is not difficult to find that Di Lizheba’s whole person does look bloated, much like she is pregnant, but it may also be a matter of dress, after all, it was winter at the time, and wearing thicker clothes was a given.

Afterwards, the reporter said that when she was in the live stream, Di Lizheba was already pregnant, but the month was a little smaller, so Di Lizheba’s appearance would be more normal, but as the month gradually increased, it was impossible for her to hide this matter from the public.

In addition, the paparazzi also forwarded Huang Jingyu’s Weibo to celebrate his birthday. At that time, Huang Jingyu wrote on Weibo that the upgrade was successful, which made people think that the blogger was implying that the father of the child was Huang Jingyu.

In addition, many entertainment records have posted videos and pictures of Huang Jingyu and Di Lizheba meeting in private, but the two are bitten to death and unwilling to admit their love affair.

However, this time, there was no movement in Di Lizheba’s studio. Only some fans kept speaking out for Di Lizheba.

And some fans said that the reason why Di Lizheba did not participate in the event these days was mainly because almost all the veteran artists of Jiaxing Media had left, leaving only Di Lizheba who stayed in Jiaxing because the contract had not expired.

Now Jiaxing wanted Di Li Reba to bring the newcomers and make some bad movies that could make people show their faces so that they could be known by the public, even if they were familiar with each other, but Di Li Reba refused to agree, so he broke up with the company.

Just as everyone was scrambling to speculate on the matter, Di Lizheba and Huang Jingyu’s studio suddenly issued a document expressing doubts about the matter, saying that they had sued the publisher of the matter, and the court had ruled that the matter was defamation.

This also made many fans feel relieved, but in fact, most of them were still very dissatisfied with this. They felt that the studio’s statement was too perfunctory. Instead of issuing this statement, it was better to directly tell the fans that they were single, not married, not pregnant, and had no children.

But in fact, through this incident, we have learned some facts, that is, the news of Di Lizheba’s pregnancy is false, and secondly, this incident is by no means as simple as imagined.

Looking back at the first half of this year, Di Lizheba was definitely the worst one among the artists who were dogged by internal entertainment.

Di Lizheba keeps getting dirty, who did she offend?

In a recent live broadcast, Teacher Jinxing was on full fire. She said during the live broadcast that some celebrities participated in an award to reveal a deep V, and they even covered it with their hands. Then don’t wear it, what are you wearing it for?

Although Teacher Jinxing was just stating the facts, soon some fans of the star began to take their seats and go to Jinxing’s social platform to abuse her.

It’s just that Teacher Jinxing didn’t get used to this group of fans. Instead, he said that he was right and would never apologize. He even said that such people are afraid that the poor will see them and the rich will not see them.

This sentence directly woke up many viewers. Most people felt that this sentence was crude, but it was indeed a bit too extreme.

After that, some people pointed out that the star of Jinxing was Di Lizheba, and we can see that she really covers her chest all the time after watching the video.

But in fact, we carefully imagine that most of this dress is actually prepared by the company. Even if Di Lizheba doesn’t want to wear it, she can’t refuse. After all, the contract is there, so no matter how hard it is to blame the artist.

It’s just that Di Lizheba has indeed had a lot of black fans these years, but the main reason for this is that she is actually very similar to her senior sister Yang Mi, that is, her works are really not good, but she still has to praise them.

You must know that although today’s entertainment industry is an era where traffic is king, whether it is the first generation of traffic king Luhan or other top-tier players after that, they have all lived through the scolding.

But in the end, they all used their works to gradually improve their reputation. The most representative of them was Zhu Yilong, who had successfully completed the transformation from traffic to power through a series of well-known movies.

Actors are the people who perform, and the best way for an actor to get rid of their own shackles is to work, and Di Lizheba’s biggest problem now is that the work is not good, and there are no awards to win.

The only Golden Eagle Award mentioned was won for a bad movie "Pretty Li Huizhen", and she even got the title of Queen of Water for it.

In fact, looking back at Di Lizheba’s work in the past few years, it is not difficult to find that although she is known as a work madman, her focus does not seem to be on acting, but more in variety shows and live broadcasts.

Just like the pregnancy incident mentioned earlier, the reason why she was rumored to be honest was because she had a period of absence. At that time, some people suspected that she was not unable to work, but that not many directors were willing to use her.

Because she has been playing the same type of role in the past few years, basically only fans will pay for such a movie. Once fans are unwilling to approve, the show is doomed to not achieve any good results.

And we can also see that Di Lizheba seems to have fallen into a vicious circle in recent years. In addition to not having good works, her team is also very enthusiastic about promoting CP and popularity.

Xiang Wu Lei, Hu Ge, Luhan, and other artists have all become the object of Di Lizheba’s scandal, and even this matter was later affectionately called Jiu Zi Duo Di.

Of course, most of these are not Di Lizheba’s original intentions, but the company’s settings for her. In fact, she is not the only one. Yang Mi’s situation back then was very similar to hers.

Therefore, today’s Di Lizheba should also start to consider transformation. Instead of being a top-class female who relies on traffic, it is better to be an actress who wins with strength.

summarize

As an actor, acting is the true root. Only when acting skills come up will people pay more attention to your acting skills rather than your life.

This article ends here. Friends who like this article can like and follow it. See you next time!

　　Edison Chen looked serious, "I deeply think that this happened because I didn’t understand it exactly, and I came to a lot of conclusions. I didn’t take into account the whole environment, I only took into account myself, misjudged the environment, and didn’t respect the local culture where I live and make a living." Edison Chen continued to explain: "Having sex all over the world happens behind closed doors. I don’t think I did anything particularly wrong in that situation. The only thing I did wrong was the way I handled the incident in that cultural context. Maybe that’s a bit direct, but in terms of sex, I don’t think I was wrong."

Nicholas Tse has always maintained a low-key and stable image in the entertainment industry, especially when it comes to his own love life. Even with rumors everywhere, he chose to use actions to prove his sincere feelings with Faye Wong, such as the picture of holding hands at the airport is the best proof.

As we all know, Nicholas Tse has always been known for his handsome appearance. When he was young, he had clear lines and handsome features. He was undoubtedly a handsome male god in the eyes of many people. Therefore, the public still remains stuck on this handsome image of Nicholas Tse.

However, time is ruthless, and time will eventually carve its mark on everyone’s face, and Nicholas Tse is no exception. Recently exposed photos of Nicholas Tse participating in the event have attracted widespread attention.

On that day, Nicholas Tse was well-dressed, with thin braids, sunglasses, and thick-soled boots, showing a strong masculine taste. However, with the trend of gaining weight, his overall shape looked a little rough and greasy.

It is worth noting that close observation can see that his skin is a little loose, coupled with the height disadvantage, resulting in a slightly strange overall visual effect.

Some people pointed out that Nicholas Tse was more and more like Xie Xian because he had been wearing sunglasses, and his appearance and figure had changed. The state of the two father and son was almost a copy copy, which showed that the power of genes was indeed powerful.

After this group of photos of Nicholas Tse was exposed, it caused heated discussions among netizens. Many people bluntly said that his appearance had undergone major changes, and his clothes had gradually become more conventional. Overall, most of the negative comments were received.

But Nicholas Tse’s photos posted on social platforms are once again rejuvenated after being treated with beauty filters. It is no wonder that more and more people are now falling in love with beauty features.

Nicholas Tse’s appearance changes are inevitable, after all, he is already a 42-year-old middle-aged man. Who can expect to still maintain his 20-year-old appearance at the age of 42? Therefore, the old age of the male god is also inevitable.

Nicholas Tse and Faye Wong have been together for many years, and the two have always maintained a state of ambiguity, and there have been many rumors of a breakup.

In reality, however, the likelihood of a breakup is extremely low. Since they have chosen to be together again, they will not give up easily. And now that the children are grown up and the two have more time to enjoy a happy life, the possibility of a breakup is minimal.

At present, Nicholas Tse’s eldest son is 17 years old, and his second son is 14 years old. The two sons have inherited their parents’ excellent genes, which is really the reward for Cecilia Cheung’s efforts over the years. Overall, the three of them are all well, and I wish them all the best in the future!

Responsible editor:

Text | Digital Force Field, Author | She Zongming

In the past two years, stepping on fuel vehicles has become a new trend, and the multiple-choice question of "buy a fuel vehicle or buy a new energy vehicle" is linked to the pros and cons of the contempt chain.

Driven by the popular narrative of the "new/old" dichotomy, the rush to give fuel vehicles a suspended death sentence has become the new "political correctness" in the public opinion field.

Two days ago, some people in the circle of friends were referring to the condolence letter written by a certain TMT media to the fuel truck – "I, 137 years old, will be unemployed and laid off"

The latest addition to the "bad guys club" is Internet celebrity economist Ren Zeping.

On May 15, Ren Zeping posted on Weibo, "It is recommended to introduce a five-year ban on the sale of fuel vehicles. South of Hebei, vigorously develop new energy, dual carbon, and expand domestic demand."

Hearing this, traditional car companies may seem to have been acerated by Li Chengru, like needles and feels like thorns in the back and throats.

He also asserted in "Ten New Trends in China’s New Energy": "The Nokia moment is coming" for traditional fuel vehicles.

In March this year, Nvidia CEO Huang Renxun, who proposed "the iPhone moment of AI", should say: Someone imitates my face…

In the context of Musk’s threat that "soon, we will look at fuel vehicles in the same way as steam engines", Ren Zeping’s many forward-looking judgments on the new energy industry are not outrageous.

But is it really reasonable to rush to call for a ban on the sale of fuel vehicles?

As a staunch advocate of new energy, Ren Zeping, who "does not invest in new energy now, it is like not buying a house 20 years ago", suggested that the sale of fuel vehicles should be banned within five years, which is quite normal.

If you feel abnormal, you can review his post that Buffett reduced his holdings of BYD "not guaranteed in the evening".

Of course, he will not be unaware that the possibility of a ban on the sale of fuel vehicles at the national level within five years is minimal – after all, cars are bulk consumer goods. If the sale of fuel vehicles is banned too soon, the chain reaction will inevitably extend to the upstream and downstream industries of automobiles, and the unemployment of automobile industry practitioners.

Besides, can the pain points of insufficient energy infrastructure such as charging piles and gas stations for new energy vehicles be solved within 5 years?

Ren Zeping’s suggestion is more about discourse strategy. Radical claims are often the most intuitive way to make a clear stance, and wall-riding conciliationism is "a taboo for taking sides."

On the Internet, some netizens focused on the words "south of Hebei" that Ren Zeping said: Can’t new energy be developed north of Hebei?

This may be the deviation of attention: the battery performance of new energy vehicles usually decays at low temperatures, and the car experience determines that people in high-latitude regions are more inclined to fuel vehicles.

In other words, it’s not that areas north of Hebei can’t develop new energy, it’s that people in those places "can’t use" new energy vehicles.

The focus of Ren Zeping’s remarks still lies in the proposed time point for the ban on sales.

At first glance, the proposal to ban the sale of fuel vehicles can be regarded as "going with the times", and Ren Zeping’s elimination of fuel vehicles is just a reserved program for the bosses of "Wei Xiaoli".

Before that, the boss of a new energy vehicle company took up the fuel car, and his skills were no less than that of Xiaoguo’s "blurted" actor.

In December 2021, NIO CEO Li Bin said: "I don’t understand at all why anyone still buys a gas car now? How nostalgic it is to buy a gas car! Except for smelling a little gasoline, I can’t think of anything good."

In January 2022, He Xiaopeng, CEO of Xiaopeng: "Most people who have driven smart electric vehicles will not be used to driving fuel vehicles again. The experience of the two is completely different."

At the end of May 2022, Huawei Smart Car CEO Yu Chengdong: The era of pure fuel vehicles will quickly pass, and buying fuel vehicles in this era is just like buying feature phones in the era of smartphones!

The trade-off in sales, and the atmosphere of "new forces competing for show, traditional car companies being beaten up" strengthened their confidence.

In March this year, the price reduction of Dongfeng cars was also interpreted as "not even leaving a drop of soup, don’t blame the human urine pot".

In the case of new energy vehicles occupying the "double carbon" highland, traditional car companies are very passive – they can only shout "follow" at the card table, but cannot come to the card table as their home court.

Speaking of which, the proposal to ban the sale of fuel vehicles was not pioneered by Ren Zeping.

Many countries and regions in Europe, America and other regions have set a timetable for banning the sale of fuel vehicles: as early as 2017, the French government announced that the sale of fuel vehicles would be completely suspended by 2040; in December 2022, the Norwegian government proposed to stop the sale of gasoline or diesel vehicles nationwide by 2025; on February 14 this year, the European Parliament passed a proposal to stop the sale of fuel cars and small trucks in 2023; on April 28, the California Air Resources Board voted to pass the "Advanced Clean Fleet Rules", proposing to ban the sale of diesel large trucks by 2036.

Driven by the consensus on carbon emission reduction and the pressure of foreign energy dependence, these countries and regions have put a ban on the sale of fuel vehicles on the agenda.

Many traditional car companies also responded positively to this: Volkswagen said it would stop production of fuel vehicles by 2030 at the latest; Audi announced that it would stop production of fuel vehicles in regions other than the Chinese market in 2033 and fully enter the electrification era in 2032; Honda plans to stop selling new fuel vehicles in 2040, and Mercedes-Benz’s corporate strategy shifts from electric first to fully electric goal, and fully electric by 2030; Nissan plans to electrify 50% of its models on sale in 2023 and stop selling fuel models after 2025. Including General Motors, Ford, Jaguar, Volvo, etc., they have also clearly banned the sale of fuel vehicles.

In fact, after the European Parliament proposed to stop the sale of fuel vehicles, Volkswagen, Mercedes-Benz, Volvo, Ford and other automakers have publicly expressed their support.

In terms of supporting the new energy industry, China, as the largest market for new energy vehicles, is naturally also full of motivation: whether it is the need for dual carbon practice, or the rise of new car-making forces represented by BYD and Wei Xiaoli, which has given Chinese auto brands a name in the global automobile market structure of Germany and Japan "two worlds", it has anchored one point – to support the development of the new energy industry.

At present, China has not yet clarified the timetable for the withdrawal of fuel vehicles, but in May 2019, an organization released the "Study on the Exit Schedule of Traditional Fuel Vehicles in China" report predicting that the time point for China to ban the sale of fuel vehicles is roughly:

1. Guide the withdrawal of official vehicles from the fuel market in 2025, mainly replacing them with pure electric and hybrid models. 2. From 2025 to 2030, start a mandatory withdrawal mechanism in medium and large cities and functional characteristic areas. 3. Expand the eastern developed regions in 2035, and guide the nationwide withdrawal around 2040. 4. Stop sales in 2050.

The "National VI" standard surpassed the "Euro VI" to rank among the most stringent exhaust emission standards in the world, and Hainan was the first domestic province to clearly ban the sale of fuel vehicles in 2030, which also sent many signals.

Judging from the response of domestic automakers, BYD has taken the lead, and many automakers such as BAIC, Changan, and Haima have also formulated plans to stop selling fuel vehicles in 2025.

It seems that Ren Zeping just wants to speed up the progress of stopping the sale of fuel vehicles.

But even so, it is not a good idea to suggest using industrial policy to "force back" fuel vehicles.

Fuel vehicles can be knocked down, but they should not be banned.

This is not to stand in the perspective of the horse and carriage to block the car, but to call for the visible hand to give way to the spontaneous adjustment of the market as much as possible from the perspective of market competition – those who can survive the fittest do not have to be one size fits all.

In reality, many people will use the issue of carbon emissions to justify the choice of side when "fuel vehicle PK new energy vehicle".

It is good to use carbon reduction to consciously attract consumption choices, but some popular fallacies need to be clarified, such as "new energy vehicles are all zero carbon emissions".

Some people have compared the total efficiency of the two energy consumption routes of fuel vehicles and new energy vehicles: looking at the MPG value of the vehicle emission measurement unit, the average MPG value of fuel vehicles is about 23, the good ones are 30, and the bad ones are 15-17. New energy vehicles are generally around 30, and their carbon emissions mainly come from power generation.

Compared with fuel vehicles, the main advantage of new energy vehicles is not so much carbon emissions, but rather the diversity of available energy.

Needless to say, carbon emissions are a negative externality that fuel vehicles need to actively face and address.

However, when the carbon emission quota/CCER carbon indicator trading rules are relatively perfect, it is obviously a better choice to give fuel vehicles the process improvement space to reduce carbon emissions throughout the life cycle than to directly stop.

It is important to let the carbon emission cost of fuel vehicles be borne by fuel vehicle companies, which is not impossible to achieve through market mechanisms.

From a practical perspective, there is a "fuel vehicle" option in addition to new energy vehicles, which is also good for consumers.

"Traditional car companies win in technology accumulation, and new forces are strong in user experience" is the usual judgment of many people when comparing fuel vehicles with electric vehicles.

Today, the integration and innovation of car companies in technology and experience, software and hardware has been breaking down some stereotypes.

But it should also be noted that in terms of cost performance, performance stability, driving experience, and supporting facilities, both do have their own advantages and disadvantages.

Some people like the cool interiors and smart cars of new energy vehicles, while others like the driving texture and pouring process of fuel vehicles.

Some people are troubled by the short battery life of new energy vehicles, the difficulty of finding charging piles, and the long replenishment time. Some people feel that fuel vehicles do not understand young people.

In this situation, it is obviously better to give consumers more choices than none.

From the perspective of competition, allowing fuel vehicles to compete with new energy vehicles also has more advantages than disadvantages for new energy vehicle companies.

Some people say, "In fact, fuel vehicles have been raising electric vehicles" – the value-added tax, additional tax on education fees, purchase tax, license tax, road maintenance fee, vehicle and ship tax borne by fuel vehicles are equivalent to subsidies and preferential "buy orders" for new energy vehicles.

If we say that the new energy vehicle support policies based on the promotion of the dual-carbon strategy, energy structure adjustment, infrastructure building and other factors, including green card unlimited travel, no lottery number, no purchase tax, no road maintenance fee, etc., push the competition between fuel vehicles and new energy vehicles to the situation of "asymmetric game", then after the subsidy retreat, new energy vehicle companies must rely on quality, price, experience and other factors to win the same competition with fuel vehicles.

Once there is no policy blessing and you have to rely on your strength to speak, the new car-making forces are bound to be more active and committed in solving issues such as battery life and power replacement.

From the perspective of the replacement cycle, the momentum of new energy vehicles is ferocious, but sales are still many grades behind that of fuel vehicles.

In the case of fair competition, fuel vehicles will not say no. In the short term, new energy vehicles can only partially replace and coexist with fuel vehicles.

To put it bluntly, let the market return to the market. Whether the historical mission of fuel vehicles comes to an end or not, it should be the market that has the final say, not the "standard answer" given by planning instructions.

Even if traditional car companies themselves intend to ban the sale of fuel vehicles, even if the "replacement of old and new" is a major trend, imposing a ban on sales is not a priority.

Ren Zeping himself also said that 2023 is a turning point, and the new energy industry chain will shift from policy-driven to market-driven.

Since it is market-driven, the market structure of the automotive industry should not only accommodate new energy vehicles.

Speaking of which, it is inevitable that some people will make a case for European countries to stop selling fuel vehicles.

Among them, it is necessary to distinguish whether it is "want to ban" under the guidance of administrative will, or "want to ban – research – evaluation – voting – ban" with procedural legitimacy and public opinion.

Interestingly, at the end of March, before the European Union passed an executive order to stop the sale of fuel vehicles by 2035, there was an "episode" – under German requirements, cars with internal combustion engines using carbon neutrality synthetic fuels are expected to continue to be sold after 2035, but the fuel used can no longer be gasoline.

Before that, the German government formed an alliance with the Czech Republic, Italy, Poland, Romania, Hungary, Slovakia and other countries, and said "I am against".

The reason is very simple: people also want to "maintain employment" and "solid advantages".

This shows two points: 1. In some countries, banning fuel vehicles is not something that can be banned if you want to. From the proposal to the final approval, there are many procedural hurdles.

2. The actual trend of public opinion and various interest games often influence the direction of policy, so there will be a situation where "the motion takes 10 steps forward and then retreats 5 steps".

Whether or not to ban the sale of fuel vehicles is ultimately a complex issue that combines carbon reduction, energy security, economic development, and worker employment. It is not a "new energy is the future" that can be reduced.

You can draw a conclusion from the disadvantages of fuel vehicles: it’s time to let fuel vehicles quit. I can also draw a conclusion from the disadvantages of fusing to stop the sale of fuel vehicles: you can’t ban fuel vehicles.

Under the controversy, common sense still needs to be reaffirmed: the life of fuel vehicles cannot be revolutionized, but it depends on market competition, not industrial policy.

Industry observer Wang Xinxi said it very well:

iPhone replace Nokia, not by discontinuing Nokia, but by product and technical advantages.

The picture comes from NIO’s official website. If there is any infringement, please inform and delete it.

On March 1, NIO announced its financial report for 2022, with a net loss of 14.437 billion yuan in 2022, breaking the trend of gradually narrowing losses in the past two years. The market believes that it seems to return to the dilemma of being in the ICU in 2019. In comparison, Li Auto’s loss of 2.03 billion yuan is almost negligible.

Gross margin cut in half, expenses further increased, cash reserves dropped… The sustainability of NIO began to face widespread doubts, and the reaction of capital markets was more direct. On March 1, the US stock market closed down 5.96%. At $8.83, it reached a new low since the second half of 2020.

Li Bin and NIO are under great pressure.

But at the same time of huge losses, NIO is still up the ante. Recently, NIO announced that it will add 1,000 replacement stations this year to cover more markets in third- and fourth-tier cities. Li Bin believes that in addition to the first-tier market, there is still more market space to expand. The construction of the charging and replacement system is providing support for NIO to sell cars.

In addition, the Financial Union reported that NIO’s new factory settled in Chuzhou, Anhui, and will put into production NIO’s third brand Firefly. Unlike the high-end positioning of the NIO brand, Firefly focuses on low-end models, and the price range may be 100,000 yuan to 200,000 yuan, or even 100,000 yuan.

At this time, if combined with the construction plan of the power station just mentioned, it seems that NIO’s sinking ambition can be found. Around this phenomenon, this paper attempts to answer the following three questions:

1. Why are car companies obsessed with the lower-tier market?

2. NIO, which starts from the mid-to-high-end market, "goes down", the advantages outweigh the disadvantages?

3. Is the lower-tier market a piece of fat for new power car companies?

Competing for the lower-tier market

Dcar and the China Electric Vehicle 100 Association released the "Low-tier market new energy vehicle user consumption behavior insight report", which studies and analyzes the portrait user, car purchase behavior and consumption trend of new energy vehicles in third-tier and lower cities.

The report pointed out that the lower-tier market users in the purchase of vehicles, the choice of new energy vehicles than the proportion of first- and second-tier cities, compared to first- and second-tier city users on the appearance of interior, cutting-edge technology, lower-tier market users are more concerned about parameter configuration and model price, the 150,000 yuan models are more favored.

Lower-tier market share of population

Zhang Yongwei, secretary general of the China Electric Vehicle 100 Association, made it even more clear that the new energy vehicle market will accelerate in 2023, with sales in second- and third-tier cities expected to account for more than 60%.

At the same time, our country is also accelerating the construction of new energy vehicle charging facilities. Cities in the third- and fourth-tier and below are promoting the increase of charging infrastructure building by formulating local subsidies and setting the upper limit of charging service fees. According to the latest data released by the China Charging Alliance, as of October 2022, the cumulative number of charging infrastructure in the country was 4.708 million units, an increase of 109% year-on-year.

From the current market development situation, the third- and fourth-tier markets are likely to be the next incremental space for new energy vehicles, and demand is being released.

Therefore, not only NIO, but also other new car players are eyeing the lower-tier market.

As early as three years ago, Tesla publicly announced the central city settlement plan, covering a total of 45 cities in the four major regions of China, including Yancheng, Jiangsu, Linyi, Shandong, Nanning, Guangxi, Ganzhou, Jiangxi and other low-tier cities – which was also interpreted by the outside world as Tesla’s sinking plan.

In March last year, Tesla published an article on its official account, "Tesla Village in the Mountains," describing how Cai Ge, who grew up in Panzhiga Village in Yunnan Province, inspired the villagers to replace their oil carts with Teslas.

In addition to further increasing the exposure of the original product, Tesla plans to launch a new model that is more accessible to the people, and is equipped with a more powerful, safe and cheap new battery.

The best implementation of the lower-tier market is BYD.

Data show that from 2021 to 2022, BYD’s sales of several hot-selling models in third-tier and lower-tier cities increased from 30% to nearly 40%. As of September 2022, BYD’s store ratio in third-tier and lower-tier cities was about 50%, with nearly 800 stores. BYD is reaping the growth dividends of the new energy vehicle market with its cost-effectiveness and car cost advantages.

In addition, Li Xiang, chairperson of Li Auto, said that another focus of Li Auto in 2023 is to expand the network layout of third- and fourth-tier cities. It is expected to add 50 urban layouts and 150 stores, basically completing the coverage of third- and above-tier cities.

Xiaopeng is also offering cost-effective products to the wider market. Xiaopeng P5 has the "world’s first mass-produced lidar smart car" label, and the subsidized price is 157,900-223,900 yuan. Xiaopeng’s experience center has also begun to expand to cities such as Liuzhou, Luoyang, Weifang, etc.

Second, with Tesla’s heart, lean towards BYD

However, it is a bit regrettable that the players seem to be actively planning, with the exception of BYD, most of them have achieved little.

After analyzing the sales channels of new car manufacturers such as Tesla and Wei Xiaoli, some research institutions found that their stores are still concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as in economically developed regions such as the Yangtze River Delta and the Pearl River Delta. Sales contributions also continue to come from these central cities.

But one thing is very interesting, today’s new car forces seem to be experiencing a "siege". Nezha and zero runners, who were originally developing steadily in the 100,000-200,000 yuan market, are focusing on the mid-to-high-end market to "gold-plated" the brand; while Wei Xiaoli, who is "looked up", hopes to use the lower-tier market to harvest more users.

From high-end to low-end, there are advantages and disadvantages. How should car companies choose? Huawei Smart Car Solutions BU CEO Yu Chengdong once said bluntly in an interview that he will not make a car within 200,000 yuan. But Che Bai think tank believes that small and beautiful cannot withstand big waves. For high-end car companies, it should impact the low-end market.

First, the high-end market is no longer attractive.

In the era when there were not so many new forces, Wei Xiaoli directly started building cars from the mid-to-high-end market, and after a period of relatively high-profile days, such as the Xiaopeng P7, NIO ES8, and Ideal ONE models, they all achieved very good results.

But Cui Dongshu, secretary-general of the Passenger Federation, said that in the current domestic new energy vehicle market, the sales of models under 200,000 yuan account for more than 50%, and it is expected that the market share of models under 200,000 yuan will be more than 70% in the future. This means that the high-end market where "Wei Xiaoli" is located is more than 200,000 yuan, which is not the fastest growing range.

Take NIO alone, Li Bin once proudly said that the average price of NIO exceeded 400,000 yuan. From another perspective, 400,000 yuan has also become a gap between NIO and the vast majority of users. If NIO wants to further increase its market share, it must enrich its product system, and sinking is an inevitable choice.

Secondly, the delivery volume is an important indicator of capital to see new power.

The logic is that the automobile industry has a strong economy of scale. In their book The Automobile Industry, the British economists Maxi and Silberstone argued that only mass production of cars can make prices more acceptable to consumers, and then consumers can promote product delivery, and a positive flywheel will run. And capital is also a big fan of this theory, so delivery is their primary consideration.

However, under the premise that high-end tram sales cannot increase rapidly, NIO’s delivery volume is worrying, and it has been forced to relinquish its top position in delivery volume since 2021.

NIO’s top priority now is to find new growth poles.

At this time, the launch of Alpine and Firefly sub-brands corresponding to the low-end market may be the key breakthrough for NIO to reverse the situation. If it enters too late, the market price may be divided by BYD, Tesla and other car companies, and it will be difficult for NIO to get a share.

The advantage of the high-end market lies in profit margins, while the advantage of the mid-to-low-end market is that it can move volume and provide higher risk resistance in times of economic crisis. Therefore, even with Tesla’s heart in mind, NIO has to rely on BYD.

Fortunately, NIO has obvious advantages in attacking the lower-tier market. For companies based in the low-end market, it is extremely difficult to move to the high-end market. In turn, high-end car companies sink into the low-end market, but it is much simpler. Price reduction and reduction are common solutions.

In addition, NIO has an advantage over other car companies, which is the power station. In Xingfu Town, Boxing County, Binzhou City, Shandong Province, NIO has 500 car owners, and the town’s household registration population is only 50,000. The reason why so many people are willing to buy NIO is because of the local construction of the power station.

When NIO’s charging stations are ubiquitous, it is difficult for other brand car companies to replicate them.

III. It is difficult to steal business from someone else’s mountain

The advantage is not small, but the problem of NIO entering the low-end market cannot be ignored. One of the keys is how much money NIO still has. When NIO went public in Hong Kong in early 2022, it revealed that the cash reserve was about 60 billion yuan, but NIO’s net loss in 2021 exceeded 10 billion yuan, and the net loss in 2022 exceeded 14.40 billion.

In addition to the loss mentioned at the beginning of the article, as well as spending huge sums of money to build and replace power stations, NIO will continue to build up the ante self-made battery, successively established (Shanghai Jiading) laboratory, set up research and development, manufacturing, sales (Anhui) company, 400 million yuan to invest in Xinganda, 12 million Australian dollars to subscribe to 12.6% of the shares of the Australian Mining Company (GR). Some time ago, Jianghuai Automobile acquired some assets of NIO at a price of 1.704 billion yuan, and many media believed that Jianghuai was assisting NIO.

Secondly, downward derivative models are not technically difficult for NIO, butBuilding a low-cost model is not easyAnd with the decline in raw material prices, the electric vehicle market is very likely to usher in a new round of price cuts to further compress NIO’s gross margin. At Tesla’s just-concluded investor day, Musk said that its models can further reduce costs by 50%. This undoubtedly poses a huge challenge to local new car makers such as Wei Xiaoli.

Moreover, Che Bai think tank checked the data of new energy vehicles to the countryside activities and found that traditional car companies are the well-deserved main force – BYD, Great Wall, SAIC, Jianghuai, Dongfeng, Chery and other traditional old car companies, vehicles are mostly small and mini cars priced below 100,000 yuan and with a cruising range of less than 300 kilometers.

In 2022, only a few new car brands such as Zero Run and Hezhong participated in the new energy vehicle to the countryside activity, and all "Wei Xiaoli" were absent. Why did this happen?

Different from traditional fuel vehicles, new energy vehicles put forward higher requirements for the after-sales services of automobile companies and the construction of local charging pile supporting facilities. Traditional car companies have more scale advantages in production and more perfect channel construction in the lower-tier market.

It is undeniable that the lower-tier market is the next traffic depression, but for most current car players, it is also a place full of thorns. Is the traditional car company relying on favorable terrain to continue to advance, or is the new force swooping into the battle? It is still unknown, but it is not up to NIO to choose.

Looking back at the price of Tesla Model X at that time, which was nearly one million yuan, it firmly stood in the position of a high-end brand, but since 2010, Tesla has been in a state of loss, and even reached the brink of life and death. It was not until 2016 that Tesla turned to the public to make a profit. Therefore, we might as well give domestic new cars some more time.

[Full text reference]

[1] "Insight Report on Consumption Behavior of New Energy Vehicle Users in the Lower-tier Market", China Electric Vehicle Hundred People’s Association & Dcar

[2] "BYD’s" price increase ", how long can it" sell the crown "?", inside and outside the table, Insight Data Research Institute

[3] "New energy vehicles enter the fourth year in the countryside, and the market needs more efforts to sink", China Consumer News

[4] "Tesla Village in the Mountains", Tesla Tesla

The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."

　　No one expected that the hot "stealing vegetables" game in 2009 would lead to the explosion of Tencent Cloud.

　　What is even more surprising is that Tencent Cloud, which has been dormant for 10 years and was once not optimistic, will now become Tencent’s first starting point to solve the midlife crisis, and it is also a major weapon for Tencent, Alibaba, and Huawei in the industrial Internet PK.

　　"Stealing Vegetables" Stolen Tencent Cloud

　　In 2009, Tencent was still a medium-sized company, and QQ space was still a non-mainstream camp of the post-80s and post-90s generation. At that time, QQ farms were introduced into QQ space, setting off a national rush to steal vegetables.

　　But behind the explosion of the game of stealing vegetables, it is Tencent’s team of programmers who are working hard to maintain it. The system of QQ farm is like a canal in a farmland, and users are like watering water. If the water storage capacity of the canal is not large enough to withstand the flood of hundreds of millions of users stealing vegetables at the same time, the system will naturally collapse.

　　In order to support the normal operation of QQ Farm, Tencent purchased and put thousands of additional servers on the shelves in just one month, and it became a common thing to add 4,000 servers a month.

　　The incident of "QQ Farm Stealing Vegetables" enlightened Tang Daosen and his colleagues, the technical head of QQ Space at the time. Not every company can keep adding servers, and not every company has the need to keep using these servers. If the game is not popular, these servers are equivalent to idling.

　　Is there a way to solve this problem?

　　At that time, a series of academic papers on the GFS architecture were published abroad, and the team of Tang Daosheng and Yao Xing analyzed the technical details and developed a new set of low-level data storage methods based on the actual needs of the business. After this creative method was abstracted, it was generally applicable in other businesses, so that other technicians did not need to redesign the system at this level.

　　This is the embryonic form of Tencent Cloud.

　　Two opinions, life on the line

　　The process of Tencent Cloud gradually flourishing was not smooth sailing, and soon, two opinions emerged within Tencent.

　　One side is to stop the business, and the cloud is a "hard work of mining coal". There is no profit, heavy investment, high cost, unclear long-term development, and its own business has been in a very low state. The other side is to argue that the cloud is a business that cannot be easily abandoned.

　　Tang Daosheng defied all arguments and has been insisting on moving around with limited resources, giving Tencent Cloud a chance to survive.

　　It wasn’t until around 2011 that Tencent realized that it was time to open up its industrial ecosystem and gain more partners. To achieve this goal, in addition to sharing the huge traffic of QQ and WeChat, it also needs to provide more solid technical capabilities to partners.

　　Tencent Cloud finally has the opportunity to make an appearance!

　　In a public interview, Mr. Tang explained the relationship between Tencent Cloud and the open ecosystem. "When you really open up traffic to the outside world, you find that the back-end support capabilities of these partners are relatively poor. Even if I can guide tens of millions or even hundreds of millions of groups to you, if you can’t catch it, it will collapse. And [Tencent Cloud] is the ability of Tencent to serve a large number of users accumulated over more than a decade. So, open up IT capabilities to partners as well."

　　The most impressive thing was the subsidy war of Didi Kuaidi that year. Didi’s order volume rose dozens of times in a short period of time, and servers in various places were in a hurry.

　　"When Didi’s server hangs up, users will flock to the fast one. The fast server hangs up immediately, and users will flock back, and Didi will hang up." The parties recalled that whoever’s server stabilizes, users will settle down.

　　After receiving Didi’s call for help, Tencent and Didi’s technical team fought for 7 days and 7 nights. The engineers were too busy to take a shower and stinked, and finally withstood the battle that decided the survival of the two families. Then Didi quickly migrated the system to Tencent Cloud, withstood several traffic peaks, and finally had the last laugh in the online car-hailing war.

　　In 2018, Tencent was on the cusp of the trend again. Based on this timing, Pony Ma, who has long been on the stage for Tencent Cloud, spoke out. In a small box in a Hong Kong restaurant, Pony Ma asked strategic questions such as "whether the cloud is the most important for Tencent" in one breath. These questions made every member of the general office disarm.

　　A few days later, at an expanded meeting attended by more than 40 vice presidents, Liu Chiping, president of Tencent Group, asked: "I think the cloud business is very important to the future development of the company, and the company must do it. Please raise your hand."

　　All hands raised.

　　"Okay, you support it." Lau Chiping smiled, and after the meeting, the vice presidents realized that this was a "gun surrender" conference.

　　Anticipating that "surrender the gun" might encounter resistance, Lau Chiping specially arranged this session, so that everyone had no room to bargain. "Which department should be taken from, and when it comes to cloud (CSIG business group), there are no conditions."

　　Since then, from the "general manager" to the core executives, the view has been formed that the Internet has entered the second half of the TO B, the cloud is the most important strategic tool, and it is time to unleash the power of Tencent Cloud. Subsequently, Tencent announced the restructuring, and the Cloud and Smart Industry Group (CSIG) was born, focusing on the industrial Internet, as the pioneer of the new blueprint of Tencent.

　　Pony Ma opened the "green light" to enter the 2B market

　　Pony Ma is optimistic about the future of Tencent Cloud. He has always been cautious about WeChat entrance, and has business to try to get it. Before Zhang Xiaolong speaks, Pony Ma will rush to refuse. But this time, Pony Ma helped Tencent Cloud find Zhang Xiaolong to get WeChat entrance.

　　This detail makes Mr. Tang more confident. On the cloud track, Mr. Tang quickly ran, and the first arena was the game cloud. Tencent is the world’s largest game company, which is its ecological advantage.

　　The life cycle of a game is short, and it usually dies out after two or three years. However, in order to maintain the operation of a game, the operating company has to lay out a district and hundreds of servers. And Tencent Cloud can help game companies save these resources and provide a complete set of game services.

　　Taking "Honor of Kings" as an example, Tencent Cloud has studied how to do mobile phone evaluation for games, how to do numerical system and game rating, how to do a good voice call system and other services, all packaged and provided.

　　Soon, Tencent Cloud became the leading player in the gaming cloud market.

　　In the field of live broadcast, real-time audio & video technology based on QQ social services has always been Tencent’s technical advantage. From video calls to group videos to live video broadcasts, Tencent’s accumulated IT capabilities in this field soon gained explosive output opportunities with the arrival of the first year of live broadcast. So soon, in 2017, Tencent Cloud firmly occupied the first position of live broadcast cloud.

　　Then Tencent Cloud also made efforts to enter the field of government affairs, developing the "Guangdong Provincial Affairs" Mini Program. Today, one out of every 16 Cantonese people uses the "Guangdong Provincial Affairs" Mini Program, and 625 people handle business through Guangdong Provincial Affairs every minute. As of 2019, Tencent Cloud and partners have landed multiple large-scale government affairs projects in 22 provinces.

　　With the advantage of 2C ports, Tencent Cloud has fought one good battle after another in 2B ports. In fact, 2B is still very close to daily life. For example, Tencent Cloud’s technology allows multiple people to communicate in real time, minimize noise and echo, reduce the delay time of foreign calls, and allow leasing parties to sign online contracts.

(Text/Zhang Jiadong, Editor/Ma Yuanyuan)

Hengda, the real estate leader at its peak, has suddenly encountered "Waterloo" after the real estate industry was cold last year. As of September this year, 38 of Hengda’s 706 guaranteed real estate projects across the country have not resumed work.

Although Evergrande recently announced that the hearing of its liquidation petition will be postponed until November 2022, the market and Evergrande need good news.

According to Hengda’s official information, on September 16, Hengchi 5, the first model of Hengchi Automobile, was officially mass-produced at the Tianjin factory and began offline delivery in October.

In early 2019, in response to the rising tide of new energy in China, Hengda began to lay out the new energy automobile industry. But at the beginning of its establishment, Hengchi Automobile did not go well. According to the 2020 financial report, "Hengda Automobile", which was renamed from "Hengda Health", had revenue of 15.487 billion yuan that year, but of which revenue such as health care and medical beauty accounted for nearly 99%. New energy vehicle services such as lithium battery sales, technical services, and auto component sales contributed only 1%.

This data is completely different from Hengda’s investment in the new energy automobile industry. According to the management of Hengchi Automobile, as of March 2021, the company’s cumulative investment in the new energy automobile industry has exceeded 47.40 billion yuan. However, Hengchi Automobile has always attributed the company’s losses to the fact that it has not yet entered the mass production delivery period, so it cannot recover the upfront investment cost.

In August 2020, Hengchi released six products at one time, covering all levels from A to D, across the coupe, sedan, SUV, MPV, crossover and other market segments, and simultaneously announced its own layout in power batteries, electric drive systems, intelligent networking and autonomous driving.

Entering 2021, Hengda’s car manufacturing business began to accelerate. In February, Hengchi conducted a three-week winter calibration test in Yakeshi, Hulunbuir, and three new models of Hengchi 7, Hengchi 8, and Hengchi 9 were officially released. In March, Hengchi Automobile announced the establishment of a joint venture with Tencent to jointly develop an in-vehicle intelligent operating system with independent intellectual property rights. On March 25, Hengchi Automobile joined hands with Tencent and Baidu to jointly build the H-SMART OS Hengchi Intelligent Networking System, which took one year and 11 months to develop.

In order to make up for its own gap in the automotive industry, Hengchi Automobile has introduced more than 2,000 international top scientific research talents in three years, established the Global Research Institute and the Global Battery Research Institute. Adopting a global integrated research and development model, introducing international advanced technologies, and working with world-class leaders such as Magna and EDAC to jointly develop models.

If it weren’t for the sudden "rout" in the real estate market, Hengchi Automobile should have started its own marketization road earlier. However, it is precisely because of the collapse of the pillar industry that Hengchi Automobile, as the group’s largest investment in recent years and the project closest to marketization, has been regarded by the outside world as the biggest blood bag for Evergrande to stop losses and recover.

Hengchi 5 Single Rider Savior

In January this year, Hengchi Automobile announced that the first car of Hengchi 5 was officially launched, 12 days earlier than originally planned, becoming the first model of Hengchi Automobile to go into mass production. Half a year later, under the pressure of a broken capital chain, Hengchi Automobile officially announced the news of the pre-sale of Hengchi 5 and began to enter the market.

Now that the mass production of Hengchi 5 is offline in the Tianjin factory, it not only breaks the rumors that the Tianjin factory is shut down, but also pushes Hengchi further into the "examination room".

From full category coverage to three years of sharpening a sword, the birth of Hengchi 5 was accompanied by Hengda’s helplessness in the capital chain, but it also demonstrated Hengda’s emphasis on new energy vehicles.

Three years ago, when Xu Jiayin stepped into the automotive industry from real estate as a "little white", few people were optimistic about the future of Hengchi Automobile. Even if it took only one year to bring six concept cars to the stage, the industry still put words such as lack of heritage and sloppiness on the head of Hengchi Automobile.

However, when Hengchi 5 opened the pre-sale, the car circle has undergone a 180 ° change in the wind evaluation of this car. The pre-sale price of 179,000 yuan; the CLTC comprehensive battery life of 602km; the personalized intelligent cockpit design; the L2 + level intelligent driver assistance system; and the blessing of global leading suppliers such as Magna, EDAK, Bosch, etc., accurately cut into the pure electric SUV market positioning and product performance within 200,000 yuan, all showing the determination of Hengchi Automobile to fire the first shot.