Degang Guo smiled after watching this variety movie, but the audience cried.

Special feature of 1905 film network Since it was released for four days on March 24th, the box office has reached 50 million yuan, which has been severely suppressed, with less than 10% of the films. It is definitely hopeless to reproduce the glory of hundreds of millions of box office of variety movies such as Run, Brothers.

However, this is definitely a good thing. In the past three years, it has been criticized by the industry for its inferior quality and squandering money. The audience’s rating hovers around 3, 4 and 5 points, but the box office is often hundreds of millions of variety movies. Finally, it is necessary to embark on the road of self-creation. Because a hammer sale can’t last long after all!

Why is the variety movie so unpopular, and where is its original sin? Let’s take a look at its three major criminal evidences that have been criticized:

Three major criminal evidences of variety movies

1, shoddy, low quality

The production cycle of variety movies is very short, usually no more than one week. Although the shooting cycle and the final quality of the film are not necessarily equal, especially for small-budget independent films. For example, the shooting cycle of Jin Jide’s films is generally less than one month, but these films have gone through a long period of preparation and planning in the early stage, and the scripts have been revised several times, and the shots are also carefully drawn, so every picture is already in the director’s mind.

"Happy Comedian" was only approved by the Film Bureau in August last year, and a press conference was held four months later to announce the final file. It took a total of six months from the early preparation to the late announcement. How can such a film have a high quality? Therefore, many scenes in the film are out of sync, and the lines should be adjusted in the later dubbing stage.

2. The plot is weak and the acting skills are poor

Most variety movies can’t talk about the plot, because TV variety shows are put on the big screen, and what’s more, even the quality of daily variety shows is not comparable. Without the plot, there is naturally no acting. Even Bo Huang, Sun Honglei, Huang Lei and other acting schools have no room for acting in variety movies, let alone other variety coffee.

There are some plots in The Happy Comedy, but there is no logic in the plot: Degang Guo inexplicably organized an outline team, a group of people inexplicably came to Macau, Degang Guo was inexplicably kidnapped, and others inexplicably found out that Degang Guo was not kidnapped but was invited to perform the program. In short, it is inexplicably creating contradictions and conflicts, and then inexplicably dissolving them.

In addition, due to the one-sided character setting in the script, a group of actors in "Happy Comedian" applied their performance mode on the sketch stage to the film: Yun-peng Yue was responsible for "playing cheap", Allen was responsible for "playing dumb", Zhang Xiaofei was responsible for "being a woman" and Pan Binlong was responsible for "being shameless". The big screen really can’t afford this kind of sketch acting!

3. Seize the schedule and disrupt the market.

The previous variety movies were shown in the Spring Festival and Lunar New Year, and they always wanted to squeeze into the best schedule of the year and tear a piece of meat from the teeth of various commercial blockbusters. Nowadays, in the decline of variety movies, "Happy Comedian" was squeezed out of the original Spring Festival file and came to a relatively deserted schedule in March. Although it was also squeezed by the Hollywood blockbuster "King Kong", if we look at other films of the same period, only 0.7% of the films won the Golden Horse Award, and the box office was only 2.54 million.

By contrast, it is not difficult to find that,Tolerance for variety movies is cruelty to other filmmakers who seriously make movies.! As Xiaogang Feng said: "The filming was completed in six days, and it also won a high box office, which will lead to no producer willing to continue to invest in a serious and hard-working film."

In the past three years, how did variety movies come into being and how did they turn from prosperity to decline? Let’s take a look back:

The Death History of Variety Movies

Variety movies are a product with China characteristics. Many variety shows in China are imported from Japan and South Korea, but there are no similar movies in Japan and South Korea. Even in the United States, where the film genre is the most developed, there is no variety film. In the final analysis, variety shows have been put on the big screen, which is closely related to the popularity of IP fever in recent years and the influx of hot money into the film and television circle.

The first initiator, of course, was the big movie "Where is Dad?" in the Spring Festival of 2014. This TV variety equivalent to an extended version was grandly packaged on the big screen, and it was easy to harvest nearly 700 million at the box office. Seeing that the money came so easily, the filmmakers certainly wouldn’t give up easily, so they launched a big movie the next year, but this time the box office plummeted to 223 million. The film is still relatively wise, leaving early and not continuing to launch "Where is Dad Going 3".

In the same period, Wang Yuelun, who participated in the first season of "Where’s Dad?", also wanted a piece of the action. He found other guests in the first season to make a film. Although the box office was only 116 million, it has already created a box office record for the director of this bad film, and earned enough money for him not to come out and poison the audience for several years.

Compared with movies, the production cost of variety movies is really much lower, and the popularity of variety shows can save a lot of publicity expenses, so other variety shows still can’t help but have the ambition to make money in the film circle. For example, "Run! The big movie "Brothers" has a box office of 435 million yuan, but the Douban score is only 3.4 points. The audience frequently reflects that it is not as good as the variety show on TV and feels cheated.

It is precisely because of the ugly eating of this variety movie that director Xiaogang Feng blasted the variety movie to disrupt the market order. A stone has stirred up a thousand waves, and all kinds of critical voices are endless, but it has not stopped the variety movies from advancing wave after wave. A year later, Dragon TV’s ace variety "Extreme Challenge" also released a big movie. The box office of the film has dropped to 126 million, and the Douban score is only 4.3 points. Although the movie version tried to add some plots, it was reflected by netizens that the game link imitated the Japanese drama fraud game.

There are others, all of which failed in reviews and box office. Not to mention, because of the dispute with Chris Lee, the release has been in the foreseeable future.

In today’s "Happy Comedian" movie, the film borrows the identities of several guests in the original variety show and fabricates a story of "Looking for Degang Guo", which is the same as most movies that Degang Guo once participated in.The script is full of loopholes, the performance is full of routines, the production is insincere, and the existence is meaningless, deceiving the audience’s feelings and wasting the audience’s life.. But no matter what the box office is, Degang Guo has nothing to lose, because although Deyun Society is the producer of the film, the film has been released with a guaranteed release, so Mr. Guo still laughs last.

From the release of "Where is Dad?" in early 2014, to Xiaogang Feng’s shooting at variety movies in early 2015, and to the dismal box office of "Happy Comedian" this year, this genre, which once attracted countless audiences and caused numerous filmmakers to criticize, is finally coming to an end.This is the choice of the audience, and it is also the outcome of people’s wishes. It also shows that China’s film market is becoming more and more standardized. Any act of deceiving the audience by IP and making money by movies will be rewarded by the market.