At present, consumers’ enthusiasm for off-road models is unprecedented, and off-road gameplay is more diverse. The old-fashioned Land Rover, with its excellent sales, proved its own strength. However, with the development of new energy and the change of intelligence, it has created a different gameplay from the era of fuel vehicles, and thus gained a high degree of heat. However, Dongfeng has been built with more than 50 years of experience in building cars, and has a military background gene. The strength of putting a number of military-grade technologies on civilian models cannot be underestimated, and the product strength and car experience of off-road models have been subverted. Then, it is necessary to have a more extreme off-road experience and to be more suitable for the actual car environment. How do you choose these cars?

A big gap between the experience of old-school fuel vehicles and new energy vehicles lies in the intelligent cockpit in the car. In terms of human-computer interaction, 917 hard-core off-road collides with intelligent technology. The 12.3-inch full LCD instrument screen, 15.6-inch central control screen, 12.3-inch passenger screen, HUD enhanced head-up display system and rear center armrest screen form an overall layout of five-screen interaction, which matches the new Confidence series 16-speaker sound system of Shangdan, and integrates the five senses from car control to entertainment, and can realize 5G remote smart phone, Bluetooth key, vehicle status monitoring and remote parking. At the same time, technologies to improve safety, such as parking security and infrared night vision, all come from the military, which are not only quite powerful, but also strengthen the sense of luxury and technology, making it more worry-free during the journey.

The Warrior 917 also has a full-scene intelligent voice interaction inside the car, which is simpler and more practical to operate. The multi-round dialogue function also makes the experience of voice control closer to the real communication scene, unlike the voice control of other models, which only gets a cold voice assistant response. At the same time, Warrior 917 also supports up to 2000+HMI pages to open customized voice, and personifies a variety of emotional voice interactive experiences, which can realize a rich and more personalized full-scene intelligent voice interactive experience. Looking up at the U8 cockpit, the visual experience of the three large screens is also quite excellent, but the functionality is not as comprehensive as that of the Warrior 917. However, the cockpit function of Land Rover Defender is still at a more traditional level, and its functionality and interactive experience are quite limited.

There are different opinions on the appearance, but the Warrior 917 inherits the aesthetic design of military industry and adopts the hard-core mecha style, which is quite full of military flavor. From the book data, it has the maximum ground clearance of 335mm, the maximum wading depth of 900mm, the maximum approach angle of 36.8, the maximum departure angle of 37.5 and the maximum through angle of 27.9, even 100% climbing slope (equivalent to 45) and 40% side slope (equivalent to 21.8).

In the era of electrification, the Warrior 917, as a new energy off-road vehicle, adopts the intelligent off-road chassis with global access and the M TECH intelligent off-road architecture. In addition to the intelligent adjustable air suspension, it also adds the CDC continuous damping adjustable vibration reduction system. Even the unpaved roads, washboards, gravel roads and other scenes during long-distance crossing ensure the stability and ride comfort of the vehicle. The dynamic domain control of VMC chassis can also improve the freedom of adjustment and driving experience. The Warrior 917, which is added with black technology, does not lose the look of U8 equipped with Yunqi -P system.

It has to be mentioned that the air suspension of Warrior 917 adopts BWI Jingxi AeroRide multi-stage intelligent adjustable air suspension. As a representative product of Jingxi high-end suspension, it is mostly used in Lamborghini, Ferrari, Porsche and other high-end models, which can achieve a lift speed of 5 mm/s, and the lift height is far more than 100 mm of similar products, reaching a fairly objective 150 mm, which brings considerable hardware redundancy to Warrior 917.

In addition to the chassis, the electric-driven Warrior 917 has more advanced functions and gameplay than Land Rover Defender. The Warrior 917 power system is driven by a larger battery pack, which makes the off-road capability more durable. Compared with the single-tooth ratio reducer, the 2-speed reducer is also harder, which can bring stronger off-road stability performance. In the actual experience, compared with the most eye-catching U-turn function, Bravissimo 917′ s rear-wheel steering by wire is more practical. As the first off-road vehicle equipped with rear-wheel steering technology, it has only a turning radius of 5.1m, allowing it to turn flexibly on narrow roads, and there is also a "crab-walking mode" that allows vehicles to drive laterally on special sections, greatly improving the ability of walking in the wild and cities.

China has a vast territory, various landforms, great differences between east, west, north and south, and complex off-road environment, so the durability and reliability of vehicles are extremely important. In this respect, U8 has passed four rounds of loop test of equivalent user driving 1 million kilometers and thousands of kilometers of real off-road road test, and accumulated more than 5 million kilometers of equivalent user mileage, with good durability.

However, even in the face of looking up to U8 with BYD’s technical endorsement, the Warrior 917, supported by Dongfeng’s experience in building cars for more than 50 years, did not fall in the wind. Warrior 917 is based on the durability test standard of military vehicles. Reliability and stability are the core strength of Warrior 917. As the only vehicle in China that has passed the durability test of "National Military Standard" (GJB).

The comprehensive field test of Bravissimo 917 shows that the reliability and durability of the whole vehicle are verified in 28 provinces, municipalities and autonomous regions across the country, covering more than 99.5% of the user’s use scenarios, including off-road conditions, mountain areas and mining areas, accounting for 50%, and covering the high temperature, cold and plateau three high tests of military off-road vehicles, and passing the military leap, obstacle impact and step climbing. Verified by the national standard of reliability and durability for four rounds of 1 million kilometers of military off-road vehicles, the strength reaches ten times that of ordinary passenger cars, and the actual mileage of equivalent users reaches 6 million kilometers beyond looking up at U8. The super coping ability in extreme environment can make the owner go wild, and Warrior 917 can always take the owner home safely.

In terms of safety, Warrior 917 decentralized the technology of military safety and reliability to civilian use, and the frame adopted an integrated internal high-pressure longitudinal beam with high strength and high rigidity, which was also the first passenger car in China. The frame structure adopted high-strength materials with a coverage of 600-800 MPa ≥85%, the tensile strength of the integrated thermoformed threshold structure reached 1500MPa, and the tensile strength of the thermoformed reinforced seat beam reached 1,800 MPa. The compressive strength of the roof is 110kN. Compared with the traditional longitudinal beam, the integrated internal high-pressure longitudinal beam of Warrior 917 improves the mechanical properties by 10% and reduces the weight of the system by 15%. Some beam structures are further reduced by aluminum alloy die casting, and the torsional stiffness is as high as 1180 nm/degree, which greatly improves the off-road handling of the whole vehicle and ensures excellent stability and durability under long-term use.

In contrast, although the brand-new Land Rover Defender has a body structure made of high-strength aluminum alloy, the "all-terrain platinum geometric body" has laid a solid foundation for it to conquer bad road conditions, but the brand-new Land Rover Defender has been replaced by a body, and the body stiffness in extreme off-road environment will still be slightly inferior to the structural strength.

As a new energy off-road vehicle, many people will worry about battery safety and whether it can meet the extreme situation that off-road vehicles need to face. The battery pack box of Dongfeng Warrior 917 adopts military aluminum alloy frame with lightning protection and energy absorption honeycomb structure, equipped with 1500 MPa integrated stamping high-strength bottom guard plate and multi-layer composite materials, which can ensure the safety of the vehicle under extreme working conditions such as bottoming and rubbing. The side surface of the battery box is also made of hot-formed high-strength steel plate exceeding 1500Mpa, which further effectively protects the safety of the battery pack.

In addition, the pure electric version of Warrior 917 also comes standard with front and rear 1800Mpa high-strength steel plate bottom guards; The extended-range version also comes standard with 1800Mpa high-strength steel plate bottom guards for the front and fuel tanks, and can also support the optional installation of 8mm magnesium-aluminum alloy front and rear guard plates, which can well avoid the damage caused by bumping the bottom of the car during high-strength off-road, and can be more confident when facing more complicated road conditions. IP67/IPX9 protection grade is also adopted in the key controller of the whole vehicle, and IP68 dustproof and waterproof grade is adopted in the part of the three electric systems, which can easily cope with the challenges brought by harsh terrain environment without maintenance even after wading.

In addition to its strong off-road strength, one of the highlights of Warriors 917 lies in its full personalization and off-road expansion ability. Off-road vehicles are partners rather than pure tools for players. It supports high-end customization and personalized modification, and provides rich personalized options and customized modification services for vehicle interior trim, exterior trim and chassis parts, such as DINAMICA? environment-friendly suede ceiling, 20-inch forged wheel hub/anti-falling wheel hub with all-terrain tires, roof expansion platform kit, electric winch, electric side pedal and simulated sound waves, etc., all of which can achieve high personalized customization and meet the differentiated scene requirements of one person and one car user, with high playability and such freedom.

Moreover, Warrior 917 also built three stylized official optional kits around the user’s differentiated scene requirements for consumers with various needs, aesthetics and uses to choose, and truly formed a customized product of "one car, one price, one person, one car", which can let players play by themselves and make a group of off-road veterans easily show their unique personality in the off-road circle.

Compared with the old-fashioned fuel off-road vehicle, the Warrior 917 is more entertaining, smarter and easier off-road, and brings a better car experience. Compared with looking up at U8, Warrior 917 is not only hard-core enough for off-road, but also convenient for urban travel. In addition, as a brand that meets the operational needs of the army, Warrior’s aesthetic design and national military standards are the reasons why people used to see Warrior’s cars on the road to admire and admire them, which represents the manufacturing level of off-road vehicles recognized by the state. Finally, the high customization differentiation and the freedom of optional installation make it full of playability. In the off-road circle, it can be recognized by off-road old guns by highlighting the taste and quality. Warrior 917 brings military-grade hard-core products into civilian use, satisfying more people’s military dreams and off-road dreams.

　　Dinghuili Primary School takes The Lonely Brave as a project-based learning course for teaching and research.

　　Children’s understanding of the "lone brave" (CCTV screenshot)

　　Paintings by students of Dinghuili Primary School

　　With the attention of the People’s Daily and other media, "The Lonely Brave" is really a hit.

　　The reason why it became popular again was that people suddenly discovered that this online game theme song, which was originally sung by Hong Kong singer Eason Chan, caused a "viral spread" among primary school students who were mainly born after 10, and changed from BGM of various short videos to "joint code" for contemporary primary school students.

　　However, to what extent is The Lonely Brave popular among young people? What kind of transmission path did you follow? What kind of mood of the times is conveyed behind the explosion? Is all this accidental or inevitable?

　　phenomenon

　　"Can all your children sing" The Lone Brave "?"

　　Parents:

　　The lone brave "from person to person"

　　"Your children can sing" the lone brave "? My son can’t sing, will he be isolated? " In a WeChat group that gathered parents of the post-80s generation, some parents asked slightly anxiously. Among the parents and friends who answered him, eight out of ten said, "I can sing." A parent comforted and said, "Don’t worry, your child won’t do it now, but he will in a few days." Indeed, there has been a "human-to-human" phenomenon in the song "The Lone Brave".

　　Liuli overheard her humming the tune of this song on her way home and asked her, "Where did you know this song?" The daughter said, "All the students can sing."

　　A few days later, Liuli listened to her daughter sing the tune of "The Lonely Brave" at home, but the lyrics were slightly different. His daughter told him that it was a "dream version" of The Lone Brave.

　　The original "Lone Brave Man" has been revised several times, and many funny versions have appeared, which are sung among children. The so-called "dream version" is actually a version of the lyrics that dreams of not going to school, not doing homework, eating snacks and playing games.

　　Liuli found that, judging from the reaction of friends in the group, most children in primary school or even kindergarten can sing The Lonely Brave, and even if they can’t sing, they will hum the melody of the climax.

　　At first, some parents thought that their children learned from music lessons, but in the discussion, they found that the songs sung between children did not come from the classroom, but from the Internet.

　　"My children didn’t know it at first, but later they learned it from the children of the big brothers. His children were loosely managed and always went to Tik Tok." A parent gave evidence of his observation. Another parent said that both children in his family can sing "The Lone Brave". The boss learned it from the second child, and the second child played a role-playing game called "Mini World", which contained this song.

　　Parents with a second child found that "The Lonely Brave" was mainly sung in the middle and lower age stages of middle and large classes or primary school students in kindergartens. "My boss is already in the first grade, and it bothers her third-grade brother to hum this song every day."

　　Teacher:

　　Interact with students with The Lone Brave

　　Children’s love for "The Lone Brave" began during the epidemic prevention and control this spring. An ancient teacher in the first grade of a primary school told the reporter of Beiqing Daily that she would play some songs to the students during recess. When asked what songs they wanted to listen to, most of the children would say in unison: "The lone brave."

　　Teacher Gu has heard this song on the Internet before, but I didn’t expect the first-year students to be interested in this kind of pop music. When she plays this song during the break, some children will jump to the rhythm unconsciously, and almost all the boys in the class will sing at the climax.

　　Later, Teacher Gu saw on the Internet that a child used the lyrics of "The Lonely Brave" to check the secret code. She also learned to check with the students several times. "The students will be very happy to cooperate and feel that the teacher is very close to them."

　　Students also have different opinions about why they like the song "The Lonely Brave". Some students say that the lonely brave is an assassin, very elegant and handsome; Some students say that this is a song depicting laborers; Some students said that this is a doctor’s song to kill the virus.

　　The ancient teacher said that from the communication with the students, she felt that the children liked the song "The Lonely Brave", which should have originated from an online video during the epidemic. In the video, a swordsman killed the virus with a sword, and BGM was the song "The Lonely Brave". Therefore, the children think that this swordsman is very brave and has a chivalrous spirit, which can defeat the virus and make everyone’s life return to normal.

　　Liu Ying, a music teacher at Dinghuili Primary School in Haidian District, told Beiqing Daily that she heard the children singing this song in her own music class, and some children mentioned "The Lonely Brave" when sharing their favorite songs.

　　As a music educator, Liu Ying analyzed that the melody of "The Lonely Brave" is very suitable for children to learn to sing, with a fast rhythm and a strong sense of rhythm, which makes children easy to accept, and the rhythm and lyrics are sonorous, giving people an inspiring feeling, which is also in line with children’s psychological expectations when pursuing future hopes.

　　Liu Ying said that what impressed her most was the sentence in the lyrics, "Who said that a hero is standing in the light". Because every child has a heroic dream, this song touched the children’s dreams, and let the children know that heroes are not only firefighters, policemen and doctors, but also teachers and parents around them.

　　Because of the popularity of this song, the music teachers in Dinghuili Primary School also took the song "The Lone Brave" as a project-based learning course for teaching and research. According to the different age groups of students, the teachers asked the students to interpret "The Lone Brave" with different instrumental music and dance methods, which also achieved good art teaching results.

　　spread

　　Topics related to "The Lonely Brave" have rushed to the hot search list several times.

　　Wave 1:

　　After the launch, many stars covered it.

　　In addition to "going out of the circle" among younger people, the popularity of the song "Lonely Brave" on major social platforms has also continued to rise recently, and topics related to "Lonely Brave" have rushed to the hot search list several times.

　　The reporter of Beiqing Daily found that the spread path of the song "The Lonely Brave" can be roughly divided into the following four stages: attracting many entertainment stars to cover, entering the student group, serving as the "joint code" for adults and children, and being named by the mainstream media.

　　On November 8th, 2021, the Chinese theme song "Lonely Brave Man" of the game League of Legends derivative animation League of Legends: Battle of Two Cities was officially launched. The song was written by Tang Tian, composed by Qian Lei and sung by Eason Chan.

　　The reporter of Beiqing Daily found that Phoenix Legend, Angela Zhang, Xin, Tengger singer, A Duo and many other stars had covered "The Lone Brave Man" on the show or in the recording studio only about half a year after the song was launched.

　　In a variety show on Zhejiang Satellite TV, Yang Kun, Rainie Yang and J.zen sang "The Lone Brave", and Weibo’s topic "Yang Kun’s lone brave opens his mouth" was read by 7.888 million people.

　　In the program "Braving the Wind and Waves", Na Ying, Xu Ruyun, Sitar tan and Jessica sang "The Lonely Brave", and Weibo’s reading on three related topics reached 140 million.

　　Wave 2:

　　Infiltrate into the student group

　　While the entertainment circle is "broken", The Lonely Brave is also widely circulated among students. There is a chorus of the whole class, a performance, and a table dance of this song specially arranged by the teacher for the students. The reporter of Beiqing Daily found that as early as mid-March this year, there was a discussion on "Why do primary school students like" The Lone Brave "on the Internet.

　　Until now, you can still see a lot of hot content when you open the major platforms to search for the keyword "The Lone Brave" for primary school students, which is also the most intuitive embodiment of the song "The Lone Brave" successfully entering the student group.

　　The third wave:

　　Become a child’s "joint code"

　　After "The Lonely Brave" became popular among students, the reporter of Beiqing Daily also noticed that many self-media bloggers went to the streets to look for children’s "secret code". Many times, the phrase "I love you to walk alone in the dark alley" just started, and the children began to sing "I love the way you don’t kneel".

　　Interestingly, on April 2, a young man in Kaili, Guizhou Province played drums to exercise his courage at the school gate, but he did not expect to attract a group of primary school students to watch. Later, everyone sang "The Lone Brave" along with the rhythm. The video has 474,000 likes.

　　Wave 4:

　　Be "named" by the mainstream media

　　In addition to the strong communication power of all parties, the attention of major media has also become an important reason why the song "The Lonely Brave" has become popular all over the network. In the past two months, The Lonely Brave has been named by the mainstream media.

　　On May 26th, the People’s Daily official micro published an article entitled "The Solitary Brave Writer Responds to the Struggler who Warmly Moves Forward with Songs as Children’s Songs", and the topic was read 260 million times. On May 8, People’s Daily and many other media released "Nine Ancient Musical Instruments Unlocking the Ancient Style Lonely Brave", with a topic reading of 5.094 million in Weibo; On July 4th, People’s Daily WeChat WeChat official account published a tweet "Why do primary school students love to sing ‘ The lone brave ’ ? ",reading 100,000+.

　　sound

　　Good production, copyright, platform and capital win together.

　　"A song is on fire, and everyone is rushing to make their own version, which is now the norm in the industry." A music industry practitioner told the reporter of Beiqing Daily about the industry logic he observed. "Everyone is rushing to make a flow of money." A short video industry practitioner added.

　　"The lone brave is really a high-quality song. The lyrics and songs are excellent, and the chord direction is not vulgar. " A post-90 s platform musician told the reporter of Beiqing Daily, "It is normal for children to like such positive energy songs. In addition, the Chinese theme song, which was originally the game animation of League of Legends, also covers a large number of gamers. They are all young people and have a great overlap with the student group."

　　Analyzing the reasons for the popularity of this song, all four interviewees said that as the theme song of League of Legends game animation, the popularity of Lonely Brave has a lot to do with the ability of various copyright owners, music platforms and video platforms to spend a lot of money: "Now a song is not popular, 80% depends on money, and 20% depends on luck." The music critic told the reporter of Beiqing Daily, "The copyright competition of the three major Internet companies with music business has become fierce. Many times, everyone will push their own copyrighted songs and give little traffic to competing platforms. This is already a common practice in platform competition. Because every time it is played, there will be a corresponding income. "

　　A short video industry practitioner said, "When a song is hot, online celebrity covers and shoots short videos to get hot, and MCN will throw money at the back to push the content into a larger traffic pool for the sake of traffic. This created the popularity and visibility of the whole network. In the end, this song was heard by primary school students, and they began to sing spontaneously, which was a greater victory for traffic. "

　　Some media also said that the cultural logic of explosive fire is that experienced professionals enter the online pop music arena. "Of course, The Lone Brave can do this because the traditional record industry is behind it. Qian Lei, who has rich production experience and many masterpieces, is the producer, and Tang Tian, a female lyricist with many masterpieces, writes lyrics. Her personal experience of fighting cancer is also well known in the spread of The Lone Brave. In other words, the fire of "The Lone Brave" spread all over the network, and it also means that professionals will leave. " Titanium media reported that.

　　Chaoliu archives

　　The Lonely Brave carries inspirational genes from its birth.

　　The popularity of "The Lonely Brave" made the original singer Eason Chan somewhat unexpected. He personally sent Weibo and said, "I heard that I sang a children’s song."

　　According to Qin Yanqiong of Nanjing Normal University’s paper "A comprehensive discussion on nursery rhymes — — From Literature to Pedagogy, the word "children’s songs" originated from Zhou Zuoren: "children’s singers, children’s songs, Gu Yan nursery rhymes". Therefore, it is considered that nursery rhymes are the modern names of nursery rhymes.

　　Children’s songs and nursery rhymes are part of folk songs, oral poems created by the general public, and the true reflection of their real life, thoughts, feelings and psychological wishes in rhythmic and musical oral language. The popularity of ballads is actually a form of folk literature expression from ancient times to the present, which is closely related to the historical situation of social development.

　　Chu Zhaohui, an education expert and researcher at the China Academy of Educational Sciences, told the Beijing Youth Daily that children have a stage of growth and development. At the age of 4, it is a critical period for their personality growth and development, and they have obvious perception of the outside world. The popularity of this song is closely related to the external growth environment of minors now.

　　Nowadays, parents and teachers of children mostly urge their children to get better grades, and their emotional needs have not been met. So they need a certain channel to vent, and this song meets this need.

　　"If the emotion is not (satisfied), the child’s life experience will cross the actual age." Chu Zhaohui believes that families and schools should further reduce the pressure on children and let them "return to childhood".

　　Chu Zhaohui said, "Each of our children is like a ball. When you throw it on what kind of wall, it will bounce back. This is a very normal phenomenon and should not be over-interpreted. The song "The Lonely Brave" is a reflection of the emotional state of children. "

　　As a music teacher, Liu Ying also has a social view on the popularity of The Lone Brave. She thinks that good music songs must conform to the social development trend before they can become hot spots.

　　Under the background of the great changes in the past century and the national fight against the epidemic, the forceful rhythm and lyrics full of positive energy conveyed by Lonely Brave bring more encouragement to children growing up in this environment.

　　In addition, Liu Ying believes that there is a touching story behind the song "The Lonely Brave". Tang Tian, the lyricist of the song, is a woman who has been fighting cancer for ten years. She is not only the creator of lyrics, but also the hero of the song story. It can be said that the song "The Lone Brave" has an inspirational gene since its birth.

　　At present, it is impossible to fully count how many versions of this song there are. As many children feel, the lyrics of The Lonely Brave contain courage, blood, comfort and healing. These feelings make this song resonate with more people and give the lonely and brave people room for multiple interpretations.

　　Version evolution

　　Original version: Chinese theme song of the game League of Legends derivative animation League of Legends: Battle of Two Cities.

　　Cover: In 2022, it was successfully "out of the circle" and was covered by many big musicians and famous musicians.

　　Children’s songs: A kindergarten in Xuchang, Henan Province set the Lonely Brave as a wake-up bell; A doctor in Zhuhai, Guangdong, used the "Solitary Brave" to "check the code" to eliminate the fear of the little boy who treated his teeth; In a primary school in Kunming, Yunnan, after a class lost the tug-of-war competition for three years in a row, the teacher sang "The Lone Brave" to motivate the students.

　　Adaptation: Holiday Edition, Homework Edition, Altman Edition and Happy Edition, which are popular among children; It has been changed into an "industry edition" by police, doctors, miners, firefighters, prosecutors and township civil servants.

　　Text/Reporter Zhang Ziyuan Wang Wei Zhang Zhiyi Zhu Jianyong Coordinator/Zhang Bin

Although the inventor of the dual-clutch gearbox is not Volkswagen, there is no doubt that the role of Germans in popularizing it. With the increasing sales of related models, some problems have also been exposed. On the other hand, most countries and regions, including China, have gradually upgraded their emission standards. For this reason, Volkswagen is constantly upgrading its dual-clutch gearbox. Today, let’s take a look at the latest "upgrade from 0 to 1".

○ Until today, the industry has not yet reached a conclusion about who invented the dual-clutch gearbox. Germans are proud of being the first to apply for patents, while French are proud of small-scale production;

○ Specific to the Volkswagen brand, the golf R32 in 2002 is the beginning of our familiar story;

○ Volkswagen Group took the lead in developing and producing a wet dual-clutch gearbox, and then introduced a dry dual-clutch gearbox to meet the needs of low-grade models.

Before launching the technical upgrade, let’s briefly review the current use of the dual-clutch gearbox of Volkswagen Group. In short, according to the horizontal and vertical layout of the powertrain, they named the dual-clutch gearbox DQ and DL respectively. Secondly, according to the tolerable torque, it is subdivided into different models.

Some dual clutch gearbox models of Volkswagen GroupWell-known dry/wet gears are equipped with DQ200 dry 7-speed golf 6DQ250 wet 6-speed DQ380 wet 7-speed DQ381 wet 7-speed DQ500 wet 7-speed Audi RS3DQ400e wet 6-speed GTEDL382 wet 7-speed DL501 wet 7-speed Volkswagen DL800 wet 7-speed, Lamborghini Huracán

The "upgrade from 0 to 1" we are going to talk about today is DQ380 and DQ381. Although both of them have been on the market for some time, their development concept will be gradually extended to other products in the DQ family, so they can be regarded as the embryonic form of the development of Volkswagen dual-clutch gearbox technology in the future.

The oil pressure of DQ380 gearbox is based on the mechanical gearbox oil pump, and the engine crankshaft drives the gearbox oil pump. After the engine stopped working, the oil pump lost power. When the driver needs to start again, the traditional mechanical oil pump needs to build up the pressure again, and there will be some delay.

DQ381 adds an electric motor oil pump, and the power comes from a 12V battery pack, so that there is still a power source after the engine is turned off, and the response speed of the vehicle will be faster.

In terms of oil, considering the factors such as reducing friction and emission, DQ381 gearbox oil is thinner than DQ380 gearbox oil, and its formula is slightly adjusted considering the requirements of heat dissipation, lubrication and force transmission.

Written in the back:

The congestion environment in the city has gradually shrunk the sales of manual gearboxes, and the corresponding market share of AT, CVT and DCT has greatly increased compared with 10 years ago. Among them, DCT, the dual clutch gearbox, is favored by manufacturers and consumers because of its relatively low manufacturing cost and compact structure. It takes time for technology to develop and mature. Volkswagen’s dual-clutch gearbox has problems in popularization, and it is also improved in step-by-step upgrade iteration.

　　CCTV News:"Effectively fulfill network security responsibilities and promote a significant improvement in network security work." The 2022 National Cyber Security Publicity Week is scheduled to be held from September 5 th to 11 th. At the press conference held on August 31 ST, Gao Lin, deputy director of the Cyber Security Coordination Bureau of the Central Network Information Office and a first-class inspector, introduced during the question-and-answer session. After unremitting efforts in recent years, China’s cyber security policies and regulations system has been continuously improved, and the network security work system and mechanism have been increasingly improved. The capabilities of key information infrastructure protection, data security management, personal information protection and risk prevention of new technologies and new applications have been continuously strengthened, network security education, technology and industry have been integrated and developed, the awareness and capabilities of network security in the whole society have been significantly improved, and the network security guarantee system and capabilities have been continuously built, providing a solid guarantee for safeguarding the sovereignty, security and development interests of the national cyberspace.

　　One isThe system of network security policies and regulations has basically taken shape.. In view of the outstanding problems concerned by all walks of life and the people, we have formulated relevant strategic plans, promulgated a series of laws and regulations such as the Network Security Law, the Data Security Law, the Personal Information Protection Law, and the Regulations on the Security Protection of Key Information Infrastructure, and issued policy documents such as the Network Security Review Measures, the Cloud Computing Service Security Assessment Measures, and Several Provisions on Automobile Data Security Management (Trial). We have established a series of important systems, such as key information infrastructure security protection, network security review, cloud computing service security assessment, data security management, and personal information protection. At the same time, we have issued more than 300 national standards, and basically built a "four beams and eight pillars" of network security policies and regulations system.

　　The second isThe national network security system has been continuously improved.. The National Cyber Security Emergency Plan was issued, the National Cyber Security Emergency Office was set up, the working mechanism of cyber security emergency coordination and notification was established and improved, and the cyber security emergency response mechanism was established with various regions, departments and relevant central enterprises to collect information, monitor and warn, notify risks and respond to disposal in time, and build a "national chess game" working system.

　　The third isThe security protection system and capacity of key information infrastructure have been significantly strengthened.. Through the promulgation of "Network Security Law", "Regulations on the Security Protection of Key Information Infrastructure" and other laws and regulations, the legal basis for establishing the security protection system of key information infrastructure in China has been clarified. The Central Network Information Office is responsible for overall coordination, the relevant functional departments of the state do a good job in safety protection and supervision within the scope of their duties, the protection departments earnestly perform the safety protection and supervision and management responsibilities of their own industries and fields, the operators strictly implement the main responsibilities, and all sectors of society cooperate with each other to promote the network security work to a higher level and a deeper level.

　　The fourth isNetwork security risk prevention capability has been continuously strengthened.. Implement the Measures for Network Security Review, establish a national network security review mechanism, and review the procurement activities of key information infrastructure operators. This year’s newly revised "Network Security Review Measures" was officially implemented, and data processing activities that affect or may affect national security were also included in the scope of national network security review. Through censorship, we will vigorously safeguard network security and data security, and prevent and resolve national security risks. In view of the potential risks and regulatory problems of large-scale Internet platforms, we should adhere to the unity of promoting development and managing according to law, encourage platforms to play a greater role in leading technological innovation, stimulating economic vitality and promoting information benefiting the people, and comprehensively create a fair competition, inclusive development, and open and innovative market environment.

　　The fifth isPromote integrated development in network security education, technology and industry.. The first-class discipline of national cyberspace security was established, and the first-class network security college construction demonstration project was implemented, and a special network security fund was established. At present, more than 60 colleges and universities in China have established cyber security colleges, and more than 200 colleges and universities have established cyber security undergraduate majors, with more than 20,000 cyber security graduates each year. A national cyber security talent and innovation base has been built, and a national cyber security education technology industry integration development experimental zone has been organized. Actively promote the development of network security industry and form a good foundation for industrial development.

　　Six is"Network security for the people, network security depends on the people" is deeply rooted in the hearts of the people.. Through holding the National Cyber Security Publicity Week for 9 consecutive years, the normalized cyber security education and publicity will be carried out in depth. Organize the special treatment of illegal collection and use of personal information by APP, implement centralized treatment of black products such as camera voyeurism, severely crack down on illegal and criminal activities such as illegal sale of personal information, infringement of citizens’ privacy and telecommunication network fraud, and effectively safeguard the legitimate rights and interests of the people.

　　Seven isThe responsibility system for network security work is obviously consolidated.. Through the issuance of the "Implementation Measures of the Party Committee (Party Group) Network Security Work Responsibility System", we will give full play to the role of the responsibility system and guide all regions and departments to establish a network security work responsibility system. Give play to the role of audit supervision, support the Audit Office to carry out audits on network security and informatization construction, and include the implementation of the network security responsibility system in the audit scope. Actively set up models and commend the advanced, and jointly with Ministry of Human Resources and Social Security, carry out the first national network security advanced collective and advanced individual selection and commendation, so as to stimulate the enthusiasm and initiative of all localities and departments to pay close attention to network security work.

　　The second "Belt and Road" international cooperation summit forum will be held in Beijing from April 25 to 27, with the theme of "jointly building the Belt and Road" and creating a better future.

　　The Belt and Road Initiative originated in China, and the opportunities and achievements belong to the world!

　　From 2013 to 2018, China enterprises directly invested more than 90 billion US dollars in countries along the route, and the turnover of foreign contracted projects in countries along the route exceeded 400 billion US dollars.

　　Central enterprises adhere to the Silk Road spirit of peaceful cooperation, openness and tolerance, mutual learning and mutual benefit, and strive to build the Belt and Road into a road of peace, prosperity, openness, green, innovation and civilization! Especially in the past two years, with the active participation of central enterprises, a number of cooperation in infrastructure fields such as transportation, energy and water resources have been promoted and implemented.

　　Xiaoxin summed up eight sentences when central enterprises participated in the construction of the "Belt and Road" initiative — —

　　Industrial Park: Building a Platform for Common Development

　　National business card: leading the international standard of the industry

　　Oil and gas cooperation: increasing the kinetic energy of economic growth

　　Scenery and fire: empowering partners to win together

　　Bridges and roads: promoting the interconnection of facilities

　　Airport and Port: Building an International Circulation Hub

　　Urban construction: building a landmark for a better life

　　People’s livelihood service: practicing the social responsibility of central enterprises

　　The Belt and Road Initiative is the largest economic platform for international cooperation provided by China to the whole world. While realizing their own development, central enterprises are also providing perfect infrastructure construction and economic and trade cooperation platforms for enterprises all over the world.

　　A typical case is Zhongbai Industrial Park.

　　Developed and operated by two central enterprises, China Merchants Group and SINOMACH, it is China’s largest overseas development area and the highest level of cooperation. With the joint efforts of China and Belarus, the park has become a landmark project of the Belt and Road Initiative. The total planned area of the park is 112.5 square kilometers. As of February 2019, the total number of enterprises entering the park has reached 43, with a total agreed investment of nearly 1.1 billion US dollars.

　　China Merchants Group has planned and constructed Djibouti Free Trade Zone.

　　Copy the domestic PPC comprehensive development model of "Qiangang-Central District-Houcheng", develop and build ports (DMP Wharf), parks (Djibouti International Free Trade Zone) and cities (commercial transformation of old port areas) in Djibouti, build a platform for China products, industries and services to "go global" and provide all-round support and services for China enterprises to "go global". At present, 40 Chinese and foreign enterprises have settled in the park, and more than 20 enterprises are registering their companies in the free trade zone.

　　China’s nuclear power and UHV are well-deserved "national business cards". In the past five years, this clean, high-energy and beautiful business card has been distributed all over the world, sending a steady stream of energy to countries and people along the "Belt and Road".

　　British nuclear power project

　　On September 29th, 2016, CGNPC signed a package agreement with the governments of electricite de france and the United Kingdom for new nuclear power projects in the UK, in which the Bradville B project will use the third-generation nuclear power technology Hualong No.1 with independent intellectual property rights in China. This is China’s largest investment project in Britain and Europe, and it is also the first time that Chinese enterprises have led the development and construction of nuclear power projects in western developed countries. It has been evaluated by the Chairman of the Supreme Leader as the flagship project to open the "golden age" between China and Britain, and will achieve a breakthrough in the export of China’s independent nuclear power technology to western developed countries.

　　Hualong No.1 also settled in Pakistan.

　　The K-2/K-3 nuclear power project in Karachi, Pakistan, undertaken by CNNC, is building two third-generation nuclear power technologies with independent intellectual property rights in China — — "Hualong No.1" reactor nuclear power unit. Quality is the life of a nuclear power plant. By the end of September, 2018, the quality control point of Jian ‘an construction witnessed a pass rate of 98%, far higher than the set target of 90%.

　　In terms of UHV and power grid construction

　　State Grid has actively promoted cross-border networking and interconnection, and built 10 cross-border transmission lines, including China, Russia, China, Mongolia and China-Kyrgyzstan, with a cumulative trading power of over 27 billion kWh. Vigorously invest and operate overseas infrastructure, and successfully invest and operate backbone energy grid companies in seven countries and regions, including the Philippines, Brazil, Portugal, Australia, Italy, Greece and Hong Kong, with an overseas investment of US$ 21 billion and total assets under management exceeding US$ 65.5 billion.

　　At present, the State Grid has completed major power grid projects such as the 800 kV HVDC transmission project of Brazil’s Meilishan Hydropower Station, the upgrade transmission project of Egypt’s EETC500 kV national backbone network, the 500 kV transmission and transformation project of Ethiopia’s GDHA, and the 500 kV DC interconnection project of Ethiopia and Kenya.

　　More importantly, we actively participated in the formulation of international standards, took the lead in establishing a complete technical standard system for UHV AC/DC and smart grid in the world, and took the lead in standards. In the future, more countries and people in the world will use the original UHV in China!

　　Oil and gas cooperation, increase the kinetic energy of economic growth

　　Oil and gas cooperation is an important part of the Belt and Road Initiative. Central enterprises’ oil and gas cooperation with foreign countries plays an important role in promoting the optimization of energy resources between countries and regions, providing sufficient power for China’s economy and promoting the common development of countries along the route.

　　China+Russian

　　Yamal Project is the first mega-energy cooperation project implemented in China after the "Belt and Road Initiative" was put forward, and China Petroleum participated in the joint development. This project is the largest LNG project in the Arctic region in the world at present, and it is known as "an energy pearl embedded in the Arctic Circle". On July 19th, 2018, the first ship of liquefied natural gas (LNG) supplied by Yamal LNG Project to China was delivered to Rudong LNG receiving station in Jiangsu under China Petroleum via the northeast Arctic waterway, and delivered to China Petroleum, which opened a new chapter for Yamal LNG Project to supply to China and brought a new gas source for clean energy supply in China.

　　China+Southeast Asia

　　The China-Myanmar crude oil pipeline was built with the participation of China Petroleum. The operation period of the project is 30 years, and the designed annual transportation capacity is 22 million tons. On April 10th, 2017, the China-Myanmar crude oil pipeline project was officially put into operation and entered China from Ruili, Yunnan.

　　China+Middle East

　　China Petrochemical Company is the largest oil refining company and the second largest chemical company in the world. In the Middle East, China Petrochemical and Saudi National Oil Company jointly established Yanbu China Petrochemical Ami Refinery Co., Ltd., which is a fuel refinery with a daily processing capacity of 400,000 barrels of Saudi heavy crude oil and China’s largest investment project in Saudi Arabia. On January 20th, 2016, the Supreme Leader of president, China and King Salman of Saudi Arabia attended the launching ceremony of the project. In 2018, the total amount of taxes (income tax, withholding tax, etc.) paid by the project to the Saudi government was nearly 57 million US dollars. At present, the joint venture company has more than 1,100 Saudi employees, accounting for 86% of the total number of employees, which is one of the enterprises with the highest proportion of Saudi employees in local enterprises.

　　China Petrochemical participated in the construction of a new refinery project in azur, Kuwait, which improved Kuwait’s refining capacity, reduced local environmental pressure, promoted local employment and promoted the development of local manufacturing industry in Kuwait. Upon completion, it will become the largest oil refinery in the Middle East.

　　The premise of economic development is sufficient energy supply. China enterprises give full play to their technological advantages, help countries along the Belt and Road to establish hydropower, thermal power and wind power projects, and empower the Belt and Road!

　　In Vietnam

　　The first phase BOT project of Yongxin coal-fired power plant built by China Southern Power Grid generates 1.358 billion kWh of electricity, and the annual power generation of about 8 billion kWh will effectively alleviate the power shortage in southern Vietnam.

　　In Laos

　　The Nantahe No.1 hydropower station project in China Southern Power Grid is expected to generate 721 million kWh of electricity, which will enable more than 2 million people to use green electricity. In addition to local power supply, the hydropower station can also provide electricity to the northern part of Thailand and the border areas between Myanmar and Laos, so as to realize the delivery of electricity from Laos.

　　In Pakistan

　　China was able to build the largest hydropower project of Pakistani Railway — — Nirum Jerum Hydropower Project, known as the "Three Gorges Project" of Pakistan Railway, can solve the power shortage problem of 15% of the population in Pakistan.

　　Two 660,000-kilowatt coal-fired power generation projects of Pakistan CLP Hubu, built by the State Power Investment Corporation and China Nengjian, can provide 9 billion kWh of electricity every year, meet the electricity demand of 4 million Pakistani families, and create nearly 10,000 jobs.

　　In Bangladesh

　　General Technology Group’s 365MW Gulashao combined cycle gas turbine power station project can meet the electricity demand of 180,000 households, greatly alleviating the power shortage in Dhaka, the capital of Bangladesh.

　　In Russia

　　The installed capacity of the Jeningskaya gas-steam combined cycle heating project in china huadian accounts for 31% of the effective installed capacity in Yaroslavl. Made up for the 68% power shortage in Yaroslavl.

　　In Argentina

　　China Power Construction is building a photovoltaic project at an altitude of 4019m, which will make "sun flowers" bloom on the Argentine plateau.

　　On the African continent

　　The Lower Kaifuxia Hydropower Project in Zambia built by China Power Company is the first large-scale hydropower project invested and developed by Zambia in 40 years, which can increase Zambia’s existing electricity by 38%. The Wangji coal-fired power station project in Zimbabwe will greatly alleviate the current situation of power shortage in Zimbabwe, effectively fill the gap between power supply and demand in Zimbabwe and improve local people’s livelihood.

　　in Europe

　　The Swedish North Pole wind power project acquired by CGNPC is the largest single onshore wind farm in Europe, which can meet the electricity demand of 400,000 households and reduce carbon dioxide emissions by 750,000 tons per year.

　　China’s hydropower, thermal power, wind power and photovoltaic are all over the world, making "China Infrastructure" a popular "source of power" for all countries.

　　Roads and Bridges: Promoting the Interconnection of Facilities

　　"Roads are accessible, and all industries are thriving", and the connectivity of transportation facilities is the basis for cooperative development. Transportation shoulders the heavy responsibility of "pioneering" and plays a leading role. Central enterprises focus on key passages, key cities and key projects, connect transportation networks, and push facilities interconnection to a new level.

　　China’s roads and bridges are mostly "first" and "records".

　　Moscow Metro in Russia — — China built the subway in Europe for the first time.

　　Russian enterprises entered the European market for the first time in this field, and led the entire industrial chain of Russian equipment, China technology, China design and China standard to break into Europe successfully, which was praised as "a new landmark of Sino-Russian friendship". China Railway Construction has created the fastest speed in Russia, which is "21 meters in 12 hours and 35 meters in a single day".

　　Ethiopia/Djibouti Yaji Railway — — China’s first "going out" railway with the whole industrial chain.

　　The Yaji Railway, with a total length of about 760 kilometers, is the first transnational electrified railway project in China that integrates "investment and financing, design, construction, main equipment and materials, supervision, locomotives and operation" with the whole industrial chain and the whole process of "China". After it was completed and opened to traffic, it has become the main channel for goods export and transportation in Ethiopia and even the hinterland of East Africa, greatly improving the transportation infrastructure status and logistics trade efficiency of Ethiopia and Djibouti, and radiating neighboring countries and inland areas of Africa, and being praised as "the new engine of African economic development" by African media.

　　Angola Benguela Railway — — China enterprises built the longest railway overseas at one time.

　　The railway runs across Angola, with a total length of 1,344 kilometers, which is equivalent to the distance from Beijing to Shanghai. It is the longest railway built overseas by China enterprises in this century. Benguela Railway will connect with Anzan Railway, Tanzan Railway and the railway networks of neighboring countries, realize the interconnection of railways in southern Africa, and form an international railway passage from the Atlantic Ocean to the Indian Ocean.

　　Turkey Anyi high-speed rail — — China’s first overseas high-speed rail.

　　The Anyi high-speed rail project is the first single high-speed rail project won by China enterprises in Europe. For the first time, China enterprises competed with their international counterparts on the same stage, successfully obtained the passport to enter the European high-speed rail construction market, and possessed the strength to participate in the international high-speed rail market competition.

　　Inner Mongolia Railway — — Kenya’s "flagship project"

　　Mombasa, Kenya, built by China Road and Bridge, which belongs to China Communications Construction — Nairobi Standard Gauge Railway (Munne Railway), with a total length of about 480 kilometers, is the initial section of the East African railway network and the "flagship project" for Kenya to realize its national development vision in 2030. The Inner Mongolia Railway not only used 56 diesel locomotives of three types of CRRC, but also established an operation system and trained technical personnel with the help of CRRC.

　　Peshawar-Lahore Expressway in Pakistan — — Batie north-south artery

　　This is the largest transportation infrastructure project of the "China-Pakistan Economic Corridor", and it is the economic artery and national defense artery connecting the north and south of Pakistan. The total length of the line is 392 kilometers, and there are five bridges over 200 meters. After completion, it will greatly improve the traffic conditions in the most economically developed and densely populated areas of Pakistan, effectively promote Pakistan’s economic and social development, and will also play a positive role in China-Pakistan interconnection.

　　Central Ma Youyi Bridge — — The first modern bridge in Maldives

　　The Ma Youyi-China Bridge in Maldives, which was built by China, is the first sea-crossing bridge in this country composed of more than 1,200 small coral islands. The total length is 2 kilometers, connecting Male Island and Airport Island. The main bridge is 760 meters long and its design service life is 100 years. It is located in the core economic circle of Male. The traffic between islands in Maldives depends entirely on ships and seaplanes, which makes it extremely inconvenient to travel. It has been the dream of the Maldivian people for many years to have a cross-sea bridge.

　　Maputo Bridge in Mozambique — — The longest suspension bridge in Africa

　　The Maputo Cross-sea Bridge in Mozambique, built by China Jiaojian, is the longest suspension bridge in Africa at present, with a total length of about 3 kilometers and a main span of 680 meters, which laid the foundation for the rapid development of southern Mozambique and even southern Africa as a whole, created 3,788 jobs for the local area and trained more than 5,000 skilled workers.

　　Central enterprises have built a large number of airports and ports along the "Belt and Road", making it so simple to "travel across oceans" and laying a good transportation foundation for international economic and trade cooperation and cultural exchanges.

　　Luanda new international airport in Angola built by aviation industry.

　　It will help Angola become an aviation hub in southwest Africa and a bridgehead connecting Africa with Asia, Europe and America.

　　Mozambique Saisai Airport aided by aviation industry

　　The annual passenger throughput is 220,000 passengers, which will not only benefit local people, but also improve the regional aviation infrastructure network and become a model for airport construction in Southeast Africa.

　　Colombo International Container Terminal, Sri Lanka

　　It is the overseas home port of China Merchants and has a key strategic position on the route from the Far East to Europe and the Maritime Silk Road. China Merchants invested in the wharf in 2009, with a coastline of 1,200 meters and an annual designed handling capacity of 2.4 million TEUs. At present, the annual profit of the terminal exceeds 50 million dollars.

　　Under the "One Belt, One Road" initiative, the overseas infrastructure forces of central enterprises have gone deep into cooperative countries and played an important role in the urban construction of the host countries. In the future, we will see a series of new urban landmarks built by central enterprises along the "Belt and Road".

　　We participated in the construction of the new capital of Egypt.

　　The new capital project of Egypt, in which China Architecture participates, is the number one key project currently being implemented by the Egyptian government. Upon completion, the new capital will become the new political center and financial center of Egypt. Among them, the highest point of the tower crown, the symbol of the central business district of Egypt’s new capital, is 385.8 meters, making it "the tallest building in Africa".

　　The main stadium in FIFA World Cup Qatar 2022 will also be "made in China".

　　In 2015, China Railway Construction successfully won the bid for the 2022 FIFA World Cup Qatar 2022 main stadium Lusel Stadium project. Lussel Stadium will be one of the venues where FIFA will hold the FIFA World Cup Qatar 2022 match in 2022, and it will be the main stadium for the opening ceremony, final and closing ceremony. The successful bid for the Lucerne Stadium project has further expanded the influence of China enterprises in the Middle East market and enhanced the international popularity of China brand. Who said that there was no China team in the World Cup?

　　Serving people’s livelihood: practicing the social responsibility of central enterprises

　　The connection between people’s hearts is the social foundation and public opinion guarantee of the "Belt and Road" construction, and improving people’s livelihood is the key to doing a good job of connecting people’s hearts. Based on social responsibility, central enterprises have implemented a lot of livelihood projects that can help the local people.

　　Food is the first necessity of the people.

　　In Ethiopia, SDIC has successively built three large modern sugar factories, namely Kense, OMO2 and OMO3, by adopting China standard, China technology and China equipment, which has greatly solved the problem of local sugar shortage.

　　The Shajiala Chemical Fertilizer Plant Project undertaken by Bangladesh was invested by SDIC.

　　It is the most advanced modern large-scale chemical fertilizer plant in Bangladesh, which has greatly promoted the development of industry and agriculture and the improvement of people’s livelihood in Bangladesh after the completion of the project. On October 14th, 2016, during his visit to Bangladesh, the Supreme Leader of president jointly unveiled the project with Prime Minister Hasina, and published a signed article entitled "Let China-Bangladesh Cooperation Harvest Golden Fruits", praising the outstanding contribution of the project to China-Bangladesh friendship.

　　Through its own efforts, China Railway has made 1.6 million people in the Lebanese capital drink tap water.

　　In Beirut, the capital of Lebanon, almost every household has several large water tanks on the roof, which residents use to store daily water. The water in the water tank is delivered to the door by a special water truck for a fee, but this kind of water is only used for daily washing, and drinking water needs extra money. The price of a box of water is as high as 25,000-50,000 Lebanese pounds (about 104-209 yuan). When there is a lot of water, you have to buy it every two to three days, and the monthly water consumption accounts for one-third of the income of ordinary residents.

　　To this end, China Railway independently designed and developed the world’s smallest diameter rock tunnel boring machine, and successfully completed the tunnel part of the great Beirut water diversion project of about 22 kilometers. Announced the official farewell of Beirut residents in Lebanon to bottled water.

　　Xiaoxin said

　　Over the past five years, the "One Belt, One Road" initiative has received positive responses from more and more countries and international organizations, attracted extensive attention from the international community, and its influence is expanding day by day.

　　In the practice of "One Belt, One Road" construction, central enterprises have effectively promoted the process of globalization through trade, factor flow and talent exchange, and have also become a new driving force for global economic recovery and global economic growth.

　　In the future, central enterprises will participate more deeply in the construction of the "Belt and Road", deepen the exchanges and cooperation between countries along the route in the fields of equipment, technology and management on the principle of mutual consultation, joint construction and sharing, strive to build a community of destiny and interests, and make greater contributions to promoting the sustainable development of the global economy!

　　Editor-in-Charge Zhang Yuran

　　Executive Editor Jin Dongwei

　　Yan dongyong, editor-in-chief of the main bank

　　Content source: Central enterprises

From hormone-bursting black bombs and guns, to leisure-filled traveling guns, towed guns and wild fishing guns, from coffee guns with entrepreneurial dreams to rescue guns for emergency rescue, the Great Wall guns came with a whole system modification plan.

Heavy modification of black bombs is more domineering.

Speaking of outdoor cross-country, black bomb is definitely a big move of the Great Wall Gun. The heavily modified black bullet has a tough and powerful shape, which shows the domineering spirit of others; Strengthen the fever-level off-road equipment, and the off-road performance is more outstanding. It is reported that the black bomb will be pre-sold at the Shanghai Auto Show. Are you ready to start?

As a heavily modified model of the Great Wall Gun, Black BombThe front and rear bumpers of the original car were replaced by stronger competitive bars, which were consistent with the style of the whole car in terms of modeling and color matching, which not only had more value, but also resisted the impact of flying slopes and off-road.

The Black Bomb also has various off-road kits such as side treads for rock climbing, front and rear double winches, spotlights, etc. Professional adjustable damping shock absorbers are used, the chassis is raised by 50mm as a whole, and the full-size off-road tires of Toyo Dragon Claw make off-road more pure.

　

In the interior of the car, the newly designed interior of "Black Bomb" gives people a new look. Cement ash with orange lines shows high performance and fashionable design trend, while there is no lack of luxury and comfort.

　

Crossing the gun and challenging the limit is not a dream.

The life you yearn for is not the same, and challenging yourself is the highlight of exploring nature. The Great Wall Gun Off-road Pickup Truck mainly attacks long-distance off-road, redesigned the wading throat with low wind noise, and added a quick-release roll cage in the car to improve the safety level and meet the extreme challenge.

The rear bucket is designed with a multi-purpose self-defined side plate rack and a sliding reset tray. Various types of roof tents can be installed on the gantry, and the world-famous Avandia wheel hub is matched with the prestigious KM3 tire of Bailuchi to adapt to more difficult and dangerous outdoor road conditions. The biggest highlight of the cross-country pickup truck version of the Great Wall Gun is to fix all kinds of equipment, equipped with roof racks, roof spotlights, headlights, etc., which is convenient for crossing bad road conditions and replacing tires and wheels at the same time, which looks more domineering.

　

Brigade guns give you freedom to camp.

The Great Wall Gun is committed to building a full-scene pickup truck life, and to achieve the full scene, it needs targeted deep modification. For consumers who yearn for a natural life, while retaining most functions of the RV, the RV gun makes full use of the body space to ensure the simplicity of the vehicle shape, portability and good passability, and has sufficient storage space and fully functional camping equipment.

The traveling gun adopts the space expansion design, and the bed on the side adopts the cable-stayed structure, so that the bed can be raised and retracted into the carriage during driving. The roof adopts lifting structure, which lowers the roof when driving, reducing the height of the car body and reducing wind resistance; Raise when parking, strengthen ventilation and lighting, improve comfort, so that users can stay in the camp at any time during the journey and enjoy the natural scenery.

　

Legal towing of towed guns is more casual.

Long-distance travel, in addition to food and shelter, but also have fun, many consumers will drag yachts, motorcycles, RV travel. The towing quality of the Great Wall gun off-road pickup truck is 2.5 tons, and it has a towing notice, which can be legally towed on the road; Optional rear traction device+electric outlet in trailer area to meet various towing requirements.

The towed gun has 11 unique off-road equipment with fever level, 7 all-terrain driving modes, three locks, tank U-turn, Bailuchi tires, crawling mode, winch, wading throat, nitrogen shock absorption, off-road expert mode, multi-link and off-road information display, etc., which can easily be used for dragging and other tasks.

　

　

How many wild fishing guns can be used without worrying?

There is a huge group of outdoor enthusiasts, who often set out with fishing rods, buckets and nets, looking for them in inaccessible mountains and lakes. This is fishing enthusiasts. Their demand for pickups is that they can cross-country, drag, wade and store, and the Great Wall gun cross-country pickups are all satisfied.

The wild fishing gun converts the container into a pulley drawer-type partition storage bin, which can classify fishing gear and fish and bid farewell to fishing line entanglement and mud-water cross-flow; Full-coverage gantry, set up a large number of expansion fixed points, and place fishing rods, shovels and other items in different categories; In addition, the frame of the gantry extends all the way to the roof, and outdoor equipment with large size such as kayaking can be placed above the gantry through fixed components.

Different from the traditional side-opening side curtain, the side curtain of Australian rhinoceros used in the wild fishing version can be unfolded at 270 degrees, providing a larger covering area.

Coffee cannon, starting a business, getting rich, assisting god

Pickup truck users have diverse needs. While enjoying life, they are also working hard for their dreams. The coffee-themed car modified by the Great Wall Artillery commercial pickup truck is built for this group of people.

The telescopic fixed coffee console is easy to operate, coffee machines, bean grinders and other coffee utensils are readily available, the flip coffee bar is exquisitely designed and easy to display, and the advertising price board is installed in a proper position, which is beautiful and elegant. Considering customers’ demand for "coffee time", the Great Wall Cannon coffee theme car is equipped with retractable sunshade and outdoor table, which is convenient for customers to relax while drinking coffee.

Mobile coffee carts bring flexibility in doing business, but it is not easy to carry coffee utensils, tables and chairs around. Considering the storage demand, the Great Wall Gun Coffee Theme Car is equipped with a telescopic storage cabinet for placing coffee utensils and other items, and the folding table, seat and sunshade also have corresponding storage positions, which is convenient to operate and saves time and effort.

　

Reliable comrade-in-arms of the rescue gun retrograde warrior

Enjoy life at ordinary times and come forward at critical moments. As a leader of independent brands, Great Wall Gun has developed rescue guns for medical, fire fighting, communication, outdoor and other rescue scenes with a high sense of responsibility and using product advantages.

The rescue gun was modified based on the commercial pickup truck of Great Wall Gun, and the cargo box was changed into a rescue mobile warehouse, equipped with professional rescue equipment such as generators, lifebuoys, demolition machines, medical boxes, stretchers and oxygen tanks. The whole vehicle is equipped with rescue equipment such as car radio, long-distance telescopic antenna (relay antenna) and climbing ladder.

The chassis suspension is raised and the passability is strengthened, which can cope with all kinds of complicated road conditions and ensure that it can reach the rescue site as quickly as possible. In the future, Great Wall Gun, which has reached a strategic cooperation with Blue Sky Rescue Team, will launch a customized model for Blue Sky Rescue to provide professional rescue vehicles with more professional, off-road capability, better loading capacity and comfort for registered members of Blue Sky Rescue.

Nowadays, on the basis of successfully developing the three sub-categories of passenger, commercial and off-road markets, Great Wall Gun has expanded N-type modified vehicles to form a 3+N pattern, and has used unlimited modification to meet the diversified needs of users in all directions. In the future, the Great Wall Gun will also launch more abundant, better quality and more targeted modified models to satisfy all your imaginations of pickup trucks!

Text | "China Entrepreneur" reporter Mo Wei

Editor | Maggie Ying

"Wen Jie will be the first mainstream brand to fall down this year." Adi (pseudonym) sighed. Adi is one of the first brands to sell in the world. He worked in a luxury car brand for many years and joined the world two years ago with the word "Huawei". But at the end of February, he chose to leave.

At present, this conclusion is premature and somewhat absolute. However, from the public data, compared with the sales performance in January and February this year, the industry has not yet stepped out of the sales trough. According to the sales report issued by Cyrus, in March, the sales volume of the industry was 3,679 vehicles, which was significantly lower than the monthly sales volume of over 10,000 vehicles last year. Within the realm of question, greater changes have also taken place.

On the morning of March 31, an announcement of "Resolution on Huawei Not Building Cars" inside Huawei was circulated on the Internet. According to the news, the resolution was issued by Ren Zhengfei, the founder of Huawei, and once again stressed that Huawei does not build cars and is valid for 5 years. Ren Zhengfei specifically emphasized that Huawei /HUAWEI could not be used in vehicle publicity and appearance.

On the afternoon of the same day, at the press conference of Huawei’s 2022 annual report, Xu Zhijun, vice chairman and rotating chairman of Huawei, once again stressed: "Some departments, individuals or partners are abusing Huawei’s brand. In the process of investigating this matter, the brand built by Huawei for more than 30 years will not be abused by anyone. Huawei doesn’t make cars, and it doesn’t have any brands of cars. Huawei brand is strictly prohibited as an automobile brand. We will rectify internal promotional materials such as flagship stores and return to strategy. "

Then, it was reported publicly that Yu Chengdong, managing director of HUAWEI, CEO of BG and CEO of BU, a smart car solution, ordered that the removal of Celestial cars in Huawei stores involved all promotional materials of Huawei brand, especially the sinking market.

On April 3, in a Huawei experience store in a shopping mall in the suburbs of Tianjin, the words "Huawei asks the world" have disappeared from the publicity screen in the store, and the display boards at the license plates before and after the show have been replaced with "AITO". The pasting of the new license plate is obviously a little hasty, the rear license plate is a little distorted, and the double-sided tape used for pasting is even exposed.

Photography: Mo Wei

Although there is no written logo of "HUAWEI asks the world" in the store, Huawei asks the world is still on the lips of store sales. When adding the WeChat of the in-store sales consultant, the nickname prefix suddenly shows "HUAWEI asks the world".

"Golden signboard" is not enough.

Summarizing the work experience in the field of inquiry in the past two years, Adi’s answer is: love is the deepest responsibility.

The reason why he thinks that the world of inquiry will "fall down" this year is not for his old club’s downfall, but for the future fate of the world of inquiry after "clearing the relationship" with Huawei.

In Adi’s impression, at the beginning of the establishment of the world, the manufacturer Cyrus has always been a humble existence. "The marketing and quality inspection of the brand are all led by Huawei, and even in the training courseware sold, Cyrus is not mentioned." Although he joined the brand in the world, all his work and performance are managed by Huawei. "Huawei will send a Huawei person to supervise in every store that sells cars, responsible for managing and conveying some guidelines from manufacturers and activity plans."

Adi’s feeling is that Huawei has always been a very strong presence, and the people who were stationed in the store at the beginning are very capable, which can help the sales people to make orders and sell better. "It sold very well at first, with an average of about three transactions a month. At that time, Huawei also wanted to make Cyrus a benchmark to prove its strength. "

Chen Jie (a pseudonym), another sales consultant who switched to Japanese brands from the world of inquiry, also has a deep understanding of Huawei’s strength. In the sales process, Huawei’s leading role is obvious. In 2022, it achieved a sales volume of 75,000 vehicles throughout the year, and was called "the fastest growing brand of new energy vehicles".

However, in the beginning of 2023, the price war in the automobile market intensified, and the sales volume in the world continued to decline. In 2023, the sales volume in January was 4,885 vehicles, down 56% from the previous month. In February, the sales volume dropped to 3,505 vehicles, down 21% from the previous month.

The pressure on the sales side has increased significantly. Since the beginning of this year, Adi obviously feels that Huawei is in a mess. "The preferential policies promoted by Huawei are said to be the lowest in history every time, and then it won’t be long before the activities are held again, and the price is even stronger than before."

After several times, Adi had no idea when communicating with customers, and could not confirm the preferential amount. "Internal policies are often inconsistent."

What makes Adi even more helpless is Huawei’s "involution" at the dealer level. "There are a lot of stores in a city, and each store recruits a lot of people. These stores are not the same boss, and the price is very serious." Adi said that in order to sell cars, peers kept each other’s prices down and even let their profits go.

Later, the professionalism of Huawei’s staff stationed in the store was also greatly reduced. "They don’t even understand Huawei’s basic policies."

At the same time, Huawei will have requirements for data such as test drive in the store, and most of this data can’t be completed. "There are many stores and many salespeople. In order to complete the task, the store will share it. Let’s find relatives and friends to complete it." For a long time, Adi and his colleagues were tired of completing the test drive data task in the store.

In this case, the loss of intentional customers has become the biggest problem. A lot of sales around Adi have lost many intentional customers because of the changeable prices and various "coquettish operations" in the store.

Due to the failure to complete the work task, the performance salary was deducted, and some sales people chose to leave their jobs. Artie is one of them.

A partner who starts a new stove

Although he has left, Adi is still paying attention to the world.

Adi and his former colleagues have discussed a lot about "drawing a clear line" between Huawei and the media. In their view, Huawei is somewhat "throwing a pot" in the case of poor overall sales at this time.

In the inner voice community of Huawei, Ren Zhengfei signed a post saying "Huawei doesn’t make cars", and Yu Chengdong left a message: "This era has changed, which will only make it more difficult for us! After a few years, everyone will understand! Leave time to test! " "For an industry, only in-depth insight and deep understanding can we grasp the correct direction! Mark it and come back in a few years! "

Since Huawei set foot in the automobile business in 2019, Yu Chengdong has been labeled as a "car maker". In February this year, the news that Wang Jun, the original Huawei smart car solution BU COO, was suspended came out, and the news that Yu Chengdong was fully responsible for BU was rampant. Immediately, photos of Yu Chengdong’s visits to Sellers and Aouita came out.

It seems that Huawei’s car-making route has become as radical and bold as himself.

At the beginning of March, "HUAWEI asked the world" appeared in the holiday poster released by HUAWEI terminal. Among the official accounts of the car, "AITO asked the world" was quietly replaced by "Huawei asked the world".

Promotional materials in offline stores are also updated synchronously. In the sinking market, the words "Huawei Auto" even appeared.

On March 30th, the day before Huawei and Cyrus "drew a clear line". Celestial’s company launched a brand-new new energy vehicle brand Blue Power, equipped with BYD Foday hybrid system. Sailis said that this is a brand new brand that is different from the outside world.

This is also regarded by the outside world as a signal that Cyrus is "planning ahead" and starting a new stove.

The change of HI mode partners is more obvious. It is reported that a senior executive of BAIC Polar Fox expressed his dissatisfaction with Huawei at a recent internal meeting. "We have cooperated with Huawei for so many years, and Huawei has gained a lot of voice. What have we got?" Under the bleak sales of Alpha created in cooperation with Huawei, BAIC has begun to promote the mother-baby parent-child model "Koala".

Another partner, GAC, has also undergone new changes. On March 27th, Guangzhou Automobile Group said that the AH8 project jointly built by Guangzhou Automobile Ai ‘an and Huawei was changed to independent development, and Huawei will participate as an important supplier. This means that the HI mode of GAC and Ai ‘an has fallen through.

In the public interview, Feng Xingya, general manager of Guangzhou Automobile Group, talked about the cooperation with Huawei and bluntly said that Guangzhou Automobile needs more brand characteristics. This just corresponds to the "soul theory" put forward by Chen Hong, the chairman of SAIC.

On April 1st, when Yu Chengdong attended the committee of 100 Forum on Electric Vehicles in China (2023), he said that Huawei was still under sanctions, and its partners were limited. "The new forces have their own intelligent pursuit, and it is unlikely to cooperate with us. It is also difficult for European, American and Japanese companies to choose Huawei. In the end, only traditional car companies are left." Yu Chengdong said.

An engineer from a head parts supplier told China Entrepreneur that Huawei seems to have neglected the brand dignity that traditional car companies value most, and planned a lot of cooperative car companies and models, which eventually became a constraint.

On April 6, the related content of "HUAWEI asks the world" has not been deleted from Huawei’s official accounts such as Huawei Terminal.

Huawei to ensure survival

Yu Chengdong insists that the cooperation has not changed. However, in the rapidly changing China market, it is becoming more and more difficult to do both the brand and Huawei’s automobile business.

In an interview with China Entrepreneur, Zhang Yun, global CEO of Rees Strategic Positioning Consulting and chairman of China, said that Huawei’s insistence on not building cars is a comprehensive choice.

"Huawei’s mobile phone business has been affected in the United States. If the car moves the’ cheese’ of European and American companies again, it will be’ killed’ in overseas core markets." Zhang Yun said that this is a statement spread from within Huawei and also reflects Huawei’s overall strategic considerations.

"If Huawei is a core supplier of smart cars, the technical value of core components is very high, and its value may be higher than that of a car-making enterprise." Zhang Yun believes that from the perspective of business value, technology is not only an area that Huawei is good at, but also can create more value.

In Zhang Yun’s view, just because Huawei can make a good mobile phone does not mean that it can also make a good car. "It takes a lot longer to make a car than a mobile phone. Interlacing is like a mountain. " This view seems to confirm the choice of Ren Zhengfei, the founder of Huawei.

According to the financial report data released by Huawei on March 31st, in 2022, the company’s net profit decreased by 68.7% year-on-year, and the cash flow from operating activities decreased by 70.2% year-on-year. Although Meng Wanzhou, the rotating chairman, has repeatedly stressed that Huawei’s cash flow is still sufficient, the declining data has already reflected Huawei’s survival status in the current market environment.

As early as last year, Ren Zhengfei published the famous "Cold Theory" based on the changes in the domestic and international market environment, saying that Huawei should take survival as the highest program, focus on strategy and burn less money.

The impact of the car-making business seems to be contrary to Ren Zhengfei’s strategy.

The data shows that Huawei BU is the only loss-making business unit. China Entrepreneur learned from Huawei officials that BU, a Huawei smart car solution, has invested 3 billion US dollars in R&D since its establishment, with as many as 7,000 R&D personnel.

In the 2022 annual report, Huawei’s sales revenue in carrier business, enterprise business and terminal business was 284 billion yuan, 133.2 billion yuan and 214.5 billion yuan respectively. Among them, the revenue of smart car solution parts business was 2.1 billion yuan.

From the perspective of Huawei’s overall business, after the terminal mobile phone business encounters sanctions, Huawei may not be able to bear the car business to get into trouble again. The first task is to ensure the safety and survival of its main business.

Many people in the industry also believe that whether from the basic logic of building a car or the increasingly fierce market competition, Huawei should really be more rational in building a car.

In his speech at the committee of 100 Forum, Yu Chengdong said: "In the past, Huawei leaders, including Ren Zong, wanted to become a Tier1 supplier similar to Bosch, but now the conditions of this strategy seem to be untenable."

References:

Yu Chengdong ordered overnight: Remove Huawei logo! The latest response, Global Times

Ren Zhengfei "strangles" Huawei to build a car, and Yu Chengdong mourns! ",Electric Vehicle Commune

"The board hits Yu Chengdong, and Ren Zhengfei hurts", Snow Leopard Finance and Economics.

Editor on duty: Wang Yijie Review: Zhang Gege Production: Wu Ying

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any errors or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not assume any responsibility for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

The 12th Volvo Ocean Race, which has attracted much attention, set sail again from Sanya, Hainan Province, China today to start the fourth stage race, thus opening the prelude to the strong development of Volvo Cars in China in 2015. Hanken samuelson, President and CEO of Volvo Car Group, announced that Volvo, a world-famous luxury car brand, is undergoing a global renaissance, and Volvo Car China entered the "Brand Year" in China in 2015 after two years of rapid growth. At the same time, Volvo "Nordic Luxury" will be accompanied by the new XC90 listing and differentiated brand combination boxing, realizing the revaluation and release of brand value, injecting new energy into the development of Volvo cars with a long history of 88 years in China, and the company’s "China growth strategy" will enter a new stage.

Hanken samuelson said at the launching ceremony: "Volvo is committed to becoming the most popular and enterprising luxury car brand in the world. Based on the three core values of safety, environmental protection and quality, it is demonstrating its strong innovation capability in the fields of air quality inside cars, new energy vehicles, autonomous driving and car networking, and big data. China is Volvo’s second hometown and Volvo’s largest market in the world. We have completed the first stage of development in China and are starting a new stage of’ China Growth Strategy’. China’s economic transformation and upgrading and the change of consumers’ values will provide a historic opportunity for Volvo’s development in China. By actively exploring the China market and strengthening the American market and the European market, our goal is to achieve sales of 800,000 units in 2020 and realize the vision of’ zero casualties’ and’ zero emissions’. "

Lars Deng, global senior vice president of Volvo Car Group and CEO of China, said, "In the past decade, China’s share in the global market of Volvo Cars has increased from a paltry 1% in 2005 to 17% by the end of 2014, making it the largest market of Volvo Cars. Our medium-term goal is to double the existing market share to 10% and achieve annual sales of 200,000 vehicles. In the future, we will continue to recover lost ground and gain a market position consistent with our brand strength with a more confident attitude. "

2014 is the "Wonderful Year of China" for Volvo Cars. The company’s sales in the world and China both reached record highs, and announced a new global marketing strategy with the core of increasing marketing investment, testing e-commerce and enhancing the accuracy and depth of brand experience. In 2014, the company sold 81,221 vehicles in China, a year-on-year increase of 32.8%, exceeding the annual sales target of 80,000 vehicles. In January this year, Volvo Cars achieved 19 consecutive months of growth worldwide, continuing the strong pace of global rejuvenation.

"Nordic Luxury" is confident to open up the China market

2014 is the core year for Volvo Cars to achieve the first phase of its "China Growth Strategy". The company has made great progress in sales, network, industrial system, product planning, brand building and organizational development.

Fu Qiang, President and CEO of Volvo Car China Sales Company, said: "The strong sales growth in the past decade fully shows that Volvo has been fully recognized by consumers in terms of product quality and brand value. In the new stage of’ China Growth Strategy’, with awe, we take 2015 as a new starting point and constantly dust off the Volvo brand, so that it will shine more brightly in the new journey. " He said, "Volvo is not only a luxury car brand full of beauty and affection, but also a technology and innovation brand full of passion and determination."

Fu Qiang said, "Although there are challenges in the luxury car market in China in 2015, Volvo will take the opportunity of’ Brand Year’ to build a brand from five aspects:’ One Entry (brand new XC90 is listed in China) and One Exit (exported to the United States)’,’ Volvo Way’ Nordic luxury experience, technology sub-brand release, car intelligence and new marketing strategy, so as to make Volvo’s image in the luxury camp clearer, more enterprising and more enterprising. Volvo has never been a follower. We have the strength and confidence to establish the image of a first-class luxury brand in China and embark on a new stage of comprehensive brand rejuvenation with the support of consumers. "

In 2015, Volvo’s powerful products to be listed in China include the first landmark new luxury flagship produced by the company with an investment of US$ 11 billion-Volvo’s brand-new XC90, the luxury plug-in hybrid vehicle S60L PHEV made in China for the first time, and the luxury crossover vehicle V60 Cross Country, and other 11 new and modified models. In addition, the company will also introduce self-driving demonstration projects in China, Volvo Ocean Race, Volvo China Open, etc., and will export domestic S60L to the United States within this year, which will be the first time that Volvo, as a representative of China’s advanced manufacturing industry, exports luxury car products to developed countries.

Lars Deng said, "As a brand with profound historical accumulation, Volvo will reshape and upgrade its brand in the new development stage. Adhering to the concept of’ people-oriented’, we will bring consumers a more unique customer experience through innovative marketing, drive and realize the new progress of’ China Growth Strategy’, and welcome the arrival of a new era in the luxury car market in China. "

"People-oriented" will become the mainstream values to drive the global rejuvenation of the brand.

Volvo brand originated from northern Europe, and it is the region with the highest "happiness index" in the world. In this desirable land, people embrace nature, are eager for quality, have a good relaxation, and have a perfect balance between work and family. Volvo’s "respect for people" is exactly the same as the essence of this happy and pure living state.

At the Volvo Brand and Lifestyle Forum of Volvo Ocean Race held in sanya station on the morning of February 7th, Thomas Ingrat, Senior Vice President of Global Design of Volvo Car Group, said: "Nordic luxury is an embrace of nature, and it is the best explanation that technology serves people. Volvo is not only an excellent’ driving machine’, but also endowed the car with emotion and soul by virtue of’ respecting people’. Understanding of Volvo through intelligent technology for drivers and passengers’ protection of life’, but also to’ quality of life’ to bring emotional experience and care to users. Volvo’s brand-new design language perfectly explains the brand value of’ people-oriented’. As China consumers continue to mature, the elegant Nordic design, which embodies the perfect combination of functionality and aesthetics, will go to the center of the stage and be appreciated and respected by more China consumers. "

Mr. Thomas Ingrat, Senior Vice President of Design of Volvo Car Group, shared the new Volvo XC90 design concept and explained the Nordic luxury in every detail.

Li Shuanke, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences and the president and editor-in-chief of chinese national geography magazine, said at the forum: "The sailing displayed in the Volvo Ocean Race is an exploration of the unknown and a respect for nature. Volvo introduced sailing, a brand-new way of life, into China, which reflected the origin of the brand, advocated a natural and healthy lifestyle and grasped the trend. "

He said that in China, where values are undergoing profound changes, people need to improve their spiritual prosperity after accumulating wealth. With the transformation of China society from "rich to expensive" and "from expensive to polite", the new lifestyle represented by self-improvement and self-improvement will gradually become the mainstream, and gradually replace the way of showing off sexual life and consumption concept. "This is a unique opportunity for Volvo to develop in China".

It perfectly explains the brand value of "people-oriented".

Volvo is an advocate of the concept of "putting people first" and a happy life in Northern Europe, and is committed to bringing a positive and healthy attitude and behavior to the elite in China. As a participant in the return of mainstream social values, Volvo has established and is strengthening its differentiated advantages from other luxury brands. With the continuous progress of China society, the life realm and grand pattern that Volvo adheres to and advocates will play an important role in the social evolution and commercial civilization development of China under the guidance of "Brand Year".

"Nordic Luxury" is confident to open up the China market

2014 is the core year for Volvo Cars to achieve the first phase of its "China Growth Strategy". The company has made great progress in sales, network, industrial system, product planning, brand building and organizational development.

Fu Qiang, President and CEO of Volvo Car China Sales Company, said: "The strong sales growth in the past decade fully shows that Volvo has been fully recognized by consumers in terms of product quality and brand value. In the new stage of’ China Growth Strategy’, with awe, we take 2015 as a new starting point and constantly dust off the Volvo brand, so that it will shine more brightly in the new journey. " He said, "Volvo is not only a luxury car brand full of beauty and affection, but also a technology and innovation brand full of passion and determination."

Fu Qiang said, "Although there are challenges in the luxury car market in China in 2015, Volvo will take the opportunity of’ Brand Year’ to build a brand from five aspects:’ One Entry (brand new XC90 is listed in China) and One Exit (exported to the United States)’,’ Volvo Way’ Nordic luxury experience, technology sub-brand release, car intelligence and new marketing strategy, so as to make Volvo’s image in the luxury camp clearer, more enterprising and more enterprising. Volvo has never been a follower. We have the strength and confidence to establish the image of a first-class luxury brand in China and embark on a new stage of comprehensive brand rejuvenation with the support of consumers. "

In 2015, Volvo’s powerful products to be listed in China include the first landmark new luxury flagship produced by the company with an investment of US$ 11 billion-Volvo’s brand-new XC90, the luxury plug-in hybrid vehicle S60L PHEV made in China for the first time, and the luxury crossover vehicle V60 Cross Country, and other 11 new and modified models. In addition, the company will also introduce self-driving demonstration projects in China, Volvo Ocean Race, Volvo China Open, etc., and will export domestic S60L to the United States within this year, which will be the first time that Volvo, as a representative of China’s advanced manufacturing industry, exports luxury car products to developed countries.

Lars Deng said, "As a brand with profound historical accumulation, Volvo will reshape and upgrade its brand in the new development stage. Adhering to the concept of’ people-oriented’, we will bring consumers a more unique customer experience through innovative marketing, drive and realize the new progress of’ China Growth Strategy’, and welcome the arrival of a new era in the luxury car market in China. "

"People-oriented" will become the mainstream values to drive the global rejuvenation of the brand.

Volvo brand originated from northern Europe, and it is the region with the highest "happiness index" in the world. In this desirable land, people embrace nature, are eager for quality, have a good relaxation, and have a perfect balance between work and family. Volvo’s "respect for people" is exactly the same as the essence of this happy and pure living state.

At the Volvo Brand and Lifestyle Forum of Volvo Ocean Race held in sanya station on the morning of February 7th, Thomas Ingrat, Senior Vice President of Global Design of Volvo Car Group, said: "Nordic luxury is an embrace of nature, and it is the best explanation that technology serves people. Volvo is not only an excellent’ driving machine’, but also endowed the car with emotion and soul by virtue of’ respecting people’. Understanding of Volvo through intelligent technology for drivers and passengers’ protection of life’, but also to’ quality of life’ to bring emotional experience and care to users. Volvo’s brand-new design language perfectly explains the brand value of’ people-oriented’. As China consumers continue to mature, the elegant Nordic design, which embodies the perfect combination of functionality and aesthetics, will go to the center of the stage and be appreciated and respected by more China consumers. "

Mr. Thomas Ingrat, Senior Vice President of Design of Volvo Car Group, shared the new Volvo XC90 design concept and explained the Nordic luxury in every detail.

Li Shuanke, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences and the president and editor-in-chief of chinese national geography magazine, said at the forum: "The sailing displayed in the Volvo Ocean Race is an exploration of the unknown and a respect for nature. Volvo introduced sailing, a brand-new way of life, into China, which reflected the origin of the brand, advocated a natural and healthy lifestyle and grasped the trend. "

He said that in China, where values are undergoing profound changes, people need to improve their spiritual prosperity after accumulating wealth. With the transformation of China society from "rich to expensive" and "from expensive to polite", the new lifestyle represented by self-improvement and self-improvement will gradually become the mainstream, and gradually replace the way of showing off sexual life and consumption concept. "This is a unique opportunity for Volvo to develop in China".

It perfectly explains the brand value of "people-oriented".

Volvo is an advocate of the concept of "putting people first" and a happy life in Northern Europe, and is committed to bringing a positive and healthy attitude and behavior to the elite in China. As a participant in the return of mainstream social values, Volvo has established and is strengthening its differentiated advantages from other luxury brands. With the continuous progress of China society, the life realm and grand pattern that Volvo adheres to and advocates will play an important role in the social evolution and commercial civilization development of China under the guidance of "Brand Year".

closefillIThe first time to share with you the hot spots in the automobile circle.

I have to say that when BYD Han just went public, many people were not very optimistic about it. After all, it was in the car segmentation field where its own brand had been weak, and it had a distance compared with Tesla and BBA in brand power. At the same time, pricing is also controversial.

Some netizens said: "Is BYD Han worth 219,800-279,500 yuan after subsidy?

Is the set price a little too floating?

The brain is crazy. Is it not fresh and fragrant to have the money to buy a Tesla?

This car is destined to be cool. "

However, in reality, BYD Han succeeded, and after three months of listing, BYD Han ushered in the first sales of more than 10,000. It can be said that BYD Han gave two big mouths to those who didn’t value it with real sales results. Yes! Byd Han not only didn’t get cold, but also climbed steadily.

According to the latest official sales data released by BYD in November, BYD Han sold a total of 10,105 vehicles in November, achieving a four-month sales increase, with a cumulative sales volume of 28,467 vehicles. Among them, BYD Han EV (parameter picture) sold 7,482 vehicles in November, ranking fourth in the sales list of new energy vehicles in November of china automobile dealers association Automobile Market Research Branch (Association); BYD Han DM also sold 2,623 vehicles in mid-November, up 5.3% from October. Judging from these sales figures, BYD Han really "went up". So why did it succeed? What are the core highlights? Just recently, the key gentleman participated in a deep test drive experience of "recalling Jiangnan" for BYD, and found some answers from it. Let’s go! Let’s take a look!

Full of Chinese style! The appearance is highly recognizable and differentiated.

Still as usual, let’s talk about the static part first. In this era of "looking at the face", not only people have to look at the face value, but even cars have to fight for the face value. In recent years, the post-90 s and post-00 s gradually replaced the post-70 s and post-80 s as the main group of consumers, and the personalized consumption characteristics of young people began to dominate the market changes. Therefore, the value of a car is good or bad, which can be said to play a decisive role in the process of consumers’ car selection.

After so many years of development, China’s automobile industry has become increasingly mature. While increasing the research and development of their own products, independent car manufacturers have also made great efforts in appearance value, striving to cater to the aesthetics of young consumers with the latest and most fashionable appearance design. Of course, BYD is the representative of this. Judging from the appearance of the models currently listed, the design style of BYD’s models is absolutely "fan".

Ok, the gossip is a little too much, so let’s get back to the topic! This time, the key test drive is a BYD Han EV four-wheel drive high-performance version of the flagship, with a price of 279,500 yuan and an acceleration of 3.9s seconds per 100 kilometers. When the key gentleman saw this car at first sight, the key gentleman was really amazed by its design. First of all, the first feeling it gave the key gentleman was that this BYD Han EV was very coupe-like, with a low posture and smooth lines. Interestingly, the overall design of this car is also full of Chinese style. Specifically, the front face of BYD Han EV adopts a closed and integrated front face, and a silver chrome-plated decorative strip is conspicuous at the grille of the front face, and the "Han" logo is also dotted in it, which also makes China elements more prominent. In addition, the shape of the headlight group is slender and sharp, and it looks more sci-fi and avant-garde with the streamlined body.

In addition to the attractive value of the front face, BYD Han EV also has a surprising part on the side of the car body. The side of the whole car body adopts a slip-back roof arc to make the car look more sporty. In addition, the design of the hidden handle highlights its sense of science and technology. During the experience, the key gentleman thinks that BYD has made this design very carefully, and the LOGO with the word "Han" is printed on the inside of the door handle, which is also very good in the process of pushing and retracting. It is worth mentioning that this car also supports NFC unlocking, and the sensing area is in the rearview mirror, which can support Huawei mobile phone unlocking and binding. At this point, the key gentleman thinks it is very convenient for consumers.

In addition, the design of the tail shape of BYD Han EV is also very textured. The top corner of the trunk adopts a duck tail shape, and the popular through taillights are not absent. The design elements of the taillights are also used on both sides, which is highly recognizable after lighting. From the overall design point of view, the face value of BYD Han EV is very high, which is quite good in terms of atmosphere and durability, and there is actually a reason to have this face value.

It is reported that this design was jointly created by Wolfgang Eiger, former design director of Audi, JuanMa López, exterior design director of Ferrari, and Michele Jauch-Paganetti, former interior design director of Mercedes-Benz. It is not difficult to understand why BYD Han can have a highly recognizable and differentiated appearance with such a big-name designer.

The interior is both textured and advanced.

Press the car key lightly, and when you open the car door and enter the car, the electric seat and the electric steering wheel will move slowly. It can be said that the full sense of ceremony will burst out instantly, and the interior that gives the key gentleman the deepest feeling visually is the red and black collocation. It is worthy of recognition that this car has significantly improved the sense of texture and luxury compared with the previous BYD models. At the same time, the interior of the whole car is also decorated with many wood grains, which is very classy.

In terms of materials, BYD Han EV is also very sincere. For example, in terms of seats, BYD Han EV uses Nappa leather raw materials. It is reported that this is selected from cattle hide imported from Brazil and has been processed by more than 20 processes. The overall filler is also very soft and comfortable. At the same time, BYD Han EV is equipped with the function of seat ventilation, and the overall comfort is very good. From this point of view alone, BYD Han EV is much better than Model 3, which is criticized for its rough workmanship and poor materials.

In addition, the interior design of BYD Han EV has not only retained the family-style design, but also carried out many innovations. For example, the dashboard uses a large display screen and the latest DiLink 3.0 UI design, which is called the theme of "flowing". The central control rotating large screen is not absent from this BYD Han EV, with a size of 15.6 inches and a brand-new UI design. The display effect is very clear and delicate, and the fluency of use is also "smooth". In addition, it has functions such as car WIFI, OTA remote upgrade and split-screen display. It is worth noting that in audio-visual entertainment, it can also support Internet radio, online music, local music and local videos, and the system supports downloading applications, which is basically the same as the smart phones we use every day.

In addition, this car is also quite rich in configuration, especially in active safety configuration. It is equipped with BYD Dipilot driver assistance system, and it is equipped with basic common practical configurations such as adaptive cruise, lane keeping and automatic parking.

Key Jun also had some experience during the test drive, among which the most memorable one is that when you enter low-speed driving, as soon as you turn on the turn signal, the screen will automatically switch to a 360-degree panoramic image, and its response speed is really fast. The most important thing is that it is practical and convenient. In terms of voice control, BYD Han EV also has a high degree of voice recognition. The wake-up mode can be awakened by buttons on the steering wheel or by voice, and its voice system has a fast response speed and high recognition. You just need to say "Hello, Xiao Di+Command" to switch to the specified command. Byd Han EV can support switching to make a phone call, check the weather, open the window and other commands.

Let’s take a look at the size. As a medium-sized and large car, BYD Han EV is also full of advantages in space performance. First, let’s take a look at the body size of BYD Han EV. Its length, width and height are 4980/1910/1495mm, and the wheelbase is 2920mm. It is precisely because of its super-long wheelbase of 2920 mm that the rear space of BYD Han EV can be described as luxury. In the actual experience process, the emphasis is on your height. At the same time, sitting in the back seat, you can feel the softness of the whole seat is very high. In addition, the cushion is also very long, not only with ventilation and heating functions, but also with electric adjustment of the back seat, which is quite "cool". Of course, there are still some shortcomings in the space of BYD Han EV. Compared with the abundance of leg space, the head space in the back row is somewhat cramped. In fact, it is not difficult to understand. After all, there are restrictions on the shape of sliding back, so the head space is not so comfortable. According to the pro-test, the head distance is 3.5 to 4 fingers without sitting up straight. If the body plate is upright, it will be a bit awkward. Judging from the overall interior experience of BYD Han EV, BYD Han EV can give consumers a luxury car enjoyment in terms of texture, technical equipment and comfort.

How does BYD Han EV drive?

After talking about the appearance and interior, what is the feeling of BYD Han EV? Since it is a test drive experience, how can we not talk about the feeling of driving! Let’s talk about parameters and power first. BYD Han EV provides two-wheel drive and four-wheel drive models, in which the front and rear dual-motor systems with total power of 363kW(494Ps) and maximum torque of 680N·m are adopted for the dual-motor four-wheel drive models. Among them, the long endurance version, the cruising range of the Ministry of Industry and Information Technology is 605km, and our test drive is the high-performance version of the Han EV four-wheel drive.

In this activity, we started from 4S shop to Tongling Yongquan Mountain Villa, with a total length of 180 kilometers. The middle section includes urban roads and expressway sections. In the early stage, before we got on the expressway section, there was a section of urban roads and there were many traffic lights in the middle. At this stage, we switched to economic mode. In this mode, the power output was relatively soft. After entering the expressway section, we switched the driving mode to SPORT mode. Choose the standard intensity for kinetic energy recovery. In the actual experience, the accelerator pedal of the four-wheel drive version is extremely sensitive. When the floor is electrified, the whole car is like a runaway wild horse. Its powerful acceleration performance gives the driver a strong sense of pushing back, but the overall feeling will not appear so abrupt, but it is delicate and linear. To be honest, this kind of driving pleasure will also make consumers feel addicted.

In addition, in addition to the extreme feeling of performance, BYD Han EV also brings us a good driving experience in handling, sports and comfort. When we arrive at the destination of Tongling Yongquan Mountain Villa, we need to go through a continuous curve mountain road. When our vehicle enters the curve, the lateral support of BYD Han EV is very good, and the flexibility of the whole chassis is also very good, which can make you easily turn the curve. To be honest, in this performance, BYD Han EV is not worthy of some luxury brands.

Finally, let’s talk about the performance of BYD Han EV in sound insulation. In fact, in real life, car noise can directly affect our driving experience. If the performance of the vehicle we are driving is not good enough in quietness, it will also increase the burden on the driver’s brain invisibly, which will make people feel annoyed and even lead to road rage. This is harmful to safe driving. At this point, BYD Han EV’s noise control in the car is good, and even some of them exceed the expectations of the key drivers. During the driving process, even if the speed reaches 120KM/h, the car is very quiet, and the wind noise and tire noise are also well controlled. At this point, BYD Han EV is better than other new energy vehicles.

Write at the end:

Whether it is the advanced design or the interior with both texture and high sense, BYD Han EV has given the key gentleman a good feeling. The excellent performance and the pleasant driving texture also make the key gentleman have enough surprises. For this price or this level of models, BYD Han EV is definitely a "face" and a "value" model. I believe that in the future new energy field, BYD Han EV will also create new achievements. Let’s wait and see!