Eight differences between Korean women and China women;

1. Beauty concept: Korean women attach great importance to appearance and beauty, and usually spend a lot of time and money to maintain their appearance. Although women in China also pay attention to appearance, they usually pay more attention to the beauty of nature and self-confidence.

2. Clothing matching: Korean women usually pursue fashion trends and differentiation, and like to match different types of clothing together. China women, on the other hand, pay more attention to the elegance and elegance of clothes, and like traditional and beautiful clothes.

3. Personality characteristics: Korean women are usually more enthusiastic and open, expressing their feelings and opinions. However, women in China are usually reserved and reserved, and pay more attention to thinking and exploring their hearts.

4. Socialization: Korean women usually choose to go to cafes, bars or some emerging social places with friends to enjoy the fun of socializing. Women in China usually choose to go to parks, teahouses or chat at home with friends, and pay more attention to intimate interpersonal relationships.

5. Family responsibilities: Korean women usually need to take care of and educate their families and children, and usually put family life first. Women in China also take on family responsibilities, but usually pay more attention to the balance between family and work.

6. Education background: Korean women generally receive high-quality education and training, and usually have high academic qualifications and professional status. Women in China are now paying more and more attention to education, but due to historical and cultural reasons, there is still a certain gap between educational opportunities and career development.

7. Marriage concept: Korean women usually get married and have children in their twenties. Traditional family concept is very important. Women in China are relatively more flexible in this respect, and their marriage concepts and family planning are more diversified.

8. Concept of health care: Korean women generally like to eat Undaria pinnatifida for health care, which is a common understanding in Korea. Moreover, there are many ways for women in China to keep healthy, and some ways affect their health.

Korean women like to use Undaria pinnatifida for health preservation mainly for the following three reasons:

1. Undaria pinnatifida is rich in dietary fiber and low in calories, which can effectively suppress appetite, promote gastrointestinal digestion and excrete waste, thus achieving the effect of keeping fit. In addition, Undaria pinnatifida is also rich in vitamins and minerals, which helps to improve skin quality and maintain a healthy and beautiful figure.

2. In Korea, Undaria pinnatifida is a very popular food, which can be made into various delicious dishes, such as Undaria pinnatifida soup and Undaria pinnatifida salad, and is widely used in Korean food culture. Therefore, Undaria pinnatifida has become one of the first choice ingredients for many Korean women to lose weight.

Undaria pinnatifida is a kind of food growing in the sea, which has strong reproductive ability, so it is very economical and affordable, and most people can afford it.

There are many kinds of Undaria pinnatifida in the market, and the price is not high. If it is an e-commerce platform, it will be cheaper. A bag of Undaria pinnatifida in the headline shop is 19.9 yuan, which is very popular and has sold more than 2 million copies. Interested friends can click on the link below to buy it.

If you dare to go to Thailand.

Chapter one: Uninvited guests and ancient temples. In a remote mountain area in northern Thailand, a young traveler, Allen, is sheltering from the rain in an ancient temple. There is a mysterious legend in this temple. It is said that there is a magical witchcraft here that can attract people’s souls to mysterious forces. On a rainy night, Allen became interested in this legend, and he decided to find out.

The abbot of the temple knew the mystery of this technique well, and he showed a strange and complicated ceremony, which surprised Allen deeply. Allen decided to spend the night in this temple, although his back was cold.

Explore more secrets chapter 2: the attraction of the soul. The abbot explained to Allen that this magical witchcraft needs a special plant called "Soul Grass" to be implemented. This plant has mysterious power, which can make people’s souls leave the body temporarily. Then the abbot took out a portrait of a human figure with Allen’s face on it. He told Allen that the portrait would be their "medium". The abbot began to recite ancient incantations in a low voice, holding a portrait and putting soul grass on it. Suddenly, the image of Allen in the portrait began to distort, as if attracted by a powerful force, and Allen’s soul seemed to come out of the painting.

Chapter Three: The Trap of Curse. The abbot put the portrait in a wooden box and told Allen that his soul was trapped in the portrait and could not escape. The way to lift this curse is to find someone who is willing to sacrifice himself instead of Allen.

Allen was terrified, and his body gradually became weak, as if a cold force was eroding his vitality. He didn’t know how to save himself, but realized blankly that he must find the person who can suffer for him as soon as possible, otherwise his soul will be trapped in this painting forever.

Chapter Four: Breaking the Curse. Allen’s heart is full of horror. He just wants to escape from this place. He can’t stand this kind of suffering any longer. He is helpless and needs to find a way out. He asked the abbot how to lift the head drop. The abbot gave him a glimmer of hope and told him that only by finding someone willing to suffer for him can the curse be lifted.

However, Allen knew nothing about this proposal, and he felt confused and desperate. At this time, he met a kind-hearted local villager. The villager told him an old legend: every year on Ghost Festival, there will be a mysterious ceremony, which can relieve the head drop. The key to this ceremony is to use a "body double" to attract the power of head-dropping, and then a monk recites the scriptures, permanently sealing this power in Chapter 5: the initiation of the ceremony.

Allen decided to try this legendary mysterious ceremony. Under the guidance of the villagers, he found the monk and started the ceremony with him with uneasy feelings. On the altar, the monks took out a portrait, in which the abbot was lifelike. They put the portrait on the altar and began to recite the scriptures. With the sound of scripture, the image of the abbot on the portrait began to distort, as if being attracted out of the frame. Then the monk put a burning brazier in front of the altar and instructed Allen to throw his hair and nails into the fire.

Chapter Six: The End of the Curse. When the last scripture was finished, the flame in the brazier suddenly went out, as if swallowed up by darkness. Allen, a monk, conveyed an important message. He pointed to Allen and said, "The head drop technique in your body has been completely resolved, and your strength has been restored." Hearing the good news, Allen was ecstatic, his body was full of new vitality, and his eyes filled with tears, thanking the monk. Then, he set foot on the road to leave this place that once scared him.

However, as Allen went further and further, the monk recited a mysterious scripture in a low voice, which was deep and shocking, as if to awaken an ancient and powerful force. He sincerely called: "this cursed soul, you have experienced countless hardships, and now your suffering is finally over." Mother-in-law is actually a princess in Quanzhou, China. Click to follow

Everyone is familiar with Zhong Nanshan. This is an 85-year-old academician of China Academy of Engineering who fought in the front line of fighting against the epidemic twice. Although we didn’t see him personally, we can see through the lens that he is 85 years old, with a tall and straight figure and strong posture, which is not inferior to the young people next to him. Why?

In April this year, when Zhong Nanshan was giving online lectures to students in Nankai, Tianjin, there was a remark that surprised all the students, that is, now some of his students are lying in bed, and some have already used crutches, and the reason why he is still in good health is that he has never stopped exercising. At the time of teachingZhong Nanshan has always said that exercise plays a very important role in his health.

One: we must persist in sports.

When Zhong Nanshan was young, his physical quality could reach the level of a professional athlete. He believed that exercise should be an indispensable part of every day like sleeping. According to the Guangzhou Daily, Zhong Nanshan was compared when he was a child.Like competitive sports, for exampleBasketball or runningWait, he once created several sports records in school that no one has ever broken. For example, at a National Games a few decades ago, he once broke the national record of 400-meter hurdles.

It is because Zhong Nanshan, no matter how busy his life is, willTake time out to exercise at least 3 to 4 times a week.every timeThe time is about forty or fifty minutes.He said that a person who has been exercising for 30 to 40 years old may not see any effect for the time being, but when you reach middle age, that is, after 50 years old, you will try again, and the effect will be there. You will look younger than your peers, and if you wait until you are 70 to 80 years old, the effect will be even more obvious.

How to exercise?

He doesn’t have any special exercise mode, just simple and ordinary exercise, such asRun on the treadmill, support on the bar and do sit-ups.Exercise from the inside out, and take the whole family out when you have time.Swim. Nowadays, young people should exercise more, so they can give it a try.Basketball, badminton or running fast,Old people are a little relieved,Taiji, brisk walking or swimming.Everything is ok. It can be seen that Academician Zhong Nanshan did not pursue high-intensity sports.Just what suits you, especially the elderly.

Two: Have a good attitude.

Zhong Nanshan said that whether a person is really healthy,It depends not only on the body but also on the mind.. That is to say, bad emotions are harmful to people’s health. Scientists have found that each of us has about 3,000 cancer cells every day. Don’t panic. The immune system in our body will repair or eliminate cancer cells. Of course, their work cannot be separated from a good mood. If a person often has a dark cloud on his head,Have a bad mood.Then it will affect the work of the body’s immune system, and the ability of good cells in the body to restrict cancer cells will be restricted. Over time, there are more and more cancer cells in the body, and then, plus cancer cells are more cunning, they will be in the early stage.Lurking in the human body.If you don’t do the corresponding physical examination, it will be difficult to find out, so that’s why many people find that cancer is basically advanced, and then there is no cure, because it has beenMiss the best timeYes.

How to have a good attitude?

Zhong Nanshan said that the most important thing is to have a good attitude.Have a good pursuit.Many things can beLaugh it off, don’t worry about it.

If a person has no pursuit, he will pay attention to any irrelevant trivial things around him, and then any small things will affect your mood, causing your heart to become impetuous and anxious, especially the young people now, and the middle-aged and elderly people who have worked and retired and have nothing to do. If you have a goal, you will work hard to achieve it.The mentality is naturally good.

Three: Don’t eat too much.

Three years ago, at a food festival in Guangzhou, Zhong Nanshan generously exposed his breakfast recipe, the breakfast of Academician Zhong Nanshan.Not only many but also rich.. He believes that breakfast must be eaten and eaten seriously. There are staple foods, two kinds of protein and one or two kinds of fresh fruits and vegetables. Yes.Enhance satiety, but also conducive to digestion.achieveGood breakfast, full lunch and little dinner.The principle of eating, breakfast is mainly based onFruits and vegetables and dairy products and beans.Mainly, mainly at noonFish, poultry and beansGive priority to, dinner is.Whole grains.

Not only Zhong Nanshan, but also Ge Junbo, an academician of China Academy of Sciences, said that eating breakfast well is good for the heart and can prevent cardiovascular and cerebrovascular diseases. If you don’t eat breakfast, it will lead to overweight, hyperlipidemia and other diseases.

To sum up, Zhong Nanshan, like us, is a mortal body. Why can people be the same as young people at the age of 85? Just look at these three things.Exercise more, have a good attitude and don’t eat too much.Don’t hurry up and do it?

References:

1. "85-year-old Academician Zhong Nanshan advises you to keep exercising: my classmates are either on crutches or lying in bed now"-Beiqing.com 2022-04-11.

2. The 84-year-old young people in Zhong Nanshan who are in poor health benefit from decades of daily exercise-Guangming. com 2020-08-09.

3. Zhong Nanshan: That’s the Way to Eat Breakfast-Guangming. com 2021-07-16.

Come on, let’s go rock climbing. ]
[Rock climbing, you are 60 years old, can you still rock climbing? ]
[This exercise is relatively large, which is more beneficial to your health ~]
[That’s where you are wrong. Although exercise is very important, only exercise that suits your age is good for your health. ]
[and this statement? Then tell me, how does sports distinguish age groups? ]
[Ok, listen to me and tell you, this 60-year-old should exercise slowly …]
In recent years, the fitness craze has swept all ages.From the eighties to the eighties, Grandpa Muscle became a online celebrity, and from the young college students, everyone basically began to pay attention to sports.

In fact, people of different ages have suitable sports, different ages and physical qualities, and the key exercises they need are naturally different, so they need to choose appropriate and correct sports. For those who insist on exercise, the body will gain a lot of benefits imperceptibly.

Energetic:People who exercise regularly will give people an energetic and energetic look. As we all know, exercise accelerates the metabolic rate. In fact, not only during exercise, but also within 12 hours after exercise,The rate of metabolism will also be accelerated, thus keeping people full of vitality.

Improve sleep quality and improve cardiopulmonary function;When exercising,It can indirectly exercise the heart and lungs, thus improving the cardiopulmonary function and reducing the probability of heart and lung diseases.. In addition, people who exercise regularly are less likely to suffer from insomnia, because exercise can effectively promote sleep and improve sleep quality.

Burn fat and keep weight:For beauty lovers, exercise is a good way to keep weight and lose weight.During exercise, fat is burned, calories are consumed, and weight naturally becomes lighter.

Enhance resistance:Exercise can promote blood circulation, enhance lymphatic flow, and help muscle contraction, thus effectively improving resistance and maintaining good health. People who exercise regularly are less likely to be infected during the flu season.

Release emotional stress:During exercise, the body will release a lot of indophenol, which is a substance that can ease the mood and make the mood calm. Therefore, exercise is an effective way to release emotional stress. If you encounter setbacks in the near future and have bad emotions, you may wish to exercise and get rid of them.

There are thousands of sports, which one is suitable for you? Actually, luckExercise is also divided into different age groups. People of different ages have different suitable sports. Only by choosing the right sports can we get the greatest benefits.

Children:What is the most suitable exercise for children?Ball games, swimming and other sports that can exercise various muscle groups.Experiencing new sports is full of fun for children, and showing more strength in sports is also something that children are proud of. In ball games, whether it is football or badminton, it can improve children’s teamwork ability. In addition, they can also promote bone growth and enhance their immunity through exercise.

Youth:People of this age group are more suitable.Rock climbing, ball games, sprints and other sports that can strengthen muscles and bones. Because youth is an important period for shaping bones and body shape, you should exercise at least three days a week and at least 30 minutes a day. While insisting on moderate-intensity sports such as ball games and sprints, you can also supplement strength training such as rock climbing and push-ups to train local muscles in a targeted manner.

Middle age:At this stage, the intensity of crowd exercise does not need to be increased, but enough exercise should be ensured.Ensure at least 150 minutes of exercise every week, and you can choose cycling, swimming or jogging.And carry out targeted strength training for body muscles to ensure muscle strength.

Middle-aged and elderly:After the age of 65, it is necessary to appropriately reduce the intensity of exercise and try to choose.Low-intensity sports such as walking, Ba Duan Jin or Tai Ji Chuan.. This is because the middle-aged and elderly people will have some health problems, such as calcium loss, which is prone to fractures. If they do high-intensity exercise, they are prone to accidents. Middle-aged and elderly people should exercise for the purpose of physical fitness and health care and do what they can.

In fact, no matter what age group people are, they should do warm-up exercises before exercise to ensure that there will be no accidents during exercise.

Warm-up exercise before exercise can make the body "ready" and avoid problems such as muscle strain, joint injury and ligament strain during exercise. So, what should you do to warm up?

In-situ leg lifts:Hold your head high, keep your eyes on the front, relax your body, raise your legs, swing your arms naturally, and alternate your legs.

Thoracoforearm rotation:Hold your head high, bend your body slowly, straighten your arms until you can touch your toes, and alternate your hands.

In-situ aerobics:Feet shoulder-width apart, jump up gently, put your hands over your head, and spread your legs naturally.

Leg press lunge:Hands akimbo, lunge posture, center of gravity between legs.

Adhere to scientific and effective sports,It can not only strengthen the body, but also effectively reduce the aging rate of the body.Starting from tomorrow, let’s move!

References:

[1] "Preparation before fitness, five simple and practical warm-up exercises to avoid physical injury! Network Planet. 2018-02-01

[2] "Table of the Best Exercise Stages of the Human Body, What kind of exercise do you do at what age?" .2019-05-13

[3] There are so many benefits of sports, how many do you know? Xi ‘an Brothers Move. 2018-04-25

# Breeze Plan # # Health Enjoy Officer ##39 Health Super Group #

Reprinting is prohibited without the permission and authorization of the author.

journalist | Yao Lifan

New Media of Beauty Headlines

2022 can be said to be a hot year for make-up. Make-up casualties, cutting-edge make-up brands, red people’s own brands, century-old famous beauty giants, have been smashed. In 2022, the financing of make-up brands also fell to freezing point, and no more than five make-up brands received financing.

Is makeup really not working? In fact, from the overall data, the market size of the makeup industry is rising year by year, and the sales volume is also rising continuously.According to Euromonitor data, the scale of China’s cosmetics market has reached 395.8 billion yuan in 2020, and the compound annual growth rate of China’s cosmetics market can reach 12.86% from 2011 to 2025.

At the same time, with the strong rise of the concept of "please yourself", the volume of makeup is also not to be underestimated. Search for "make-up" on the little red book, with related notes of 1.64 million+; The topic of Weibo # Makeup # has been discussed by 1.906 million people and read by 2.54 billion people. Tik Tok # Beauty # topic played 147.9 billion times, and # Makeup # topic played 7.88 billion times.

Recently, the major beauty market data reports are telling us that makeup is not "dying", justThe makeup track has quietly changed.To this end, Xiaobian will sort out the development trend of the makeup market from major data reports, look for new opportunities in the makeup market in 2023, and look forward to bringing business inspiration to the beauty industry in the new year.

01

Facial makeup has developed rapidly.

Refined demand leads to subdivision scheme

Affected by the epidemic, masks can never really be "taken off", and the various sub-categories of makeup are more obviously affected by this. According to the data of the National Bureau of Statistics, in 2022, the growth rate of cosmetics consumption slowed down year-on-year, especially the growth rate of online cosmetics consumption of eyes and lips declined most obviously, and the development potential of facial makeup products was highlighted, with the most outstanding pressure resistance performance among various makeup categories.

According to the data of "Consumption Trend of China Makeup Market in 2022" released by Baidu Marketing, Baidu makeup users’ attention to facial makeup and eye makeup continued to increase for two consecutive years, accounting for 46% and 15% respectively, while lip makeup users’ attention decreased, accounting for 34%.

According to the "Vientiane Tide -2022 Huge Engine Beauty White Paper" released by a huge number of calculations, the daily wearing of masks has reduced the heat of lipstick. At the same time, the nose shadow that highlights the outline and three-dimensional sense of the five senses and the blush that raises the color have ushered in a new heat, and the number of related videos has surged.

As consumers’ demands for product selling points become more detailed and concrete, the demand for each sub-category of make-up becomes different.

Taking base makeup products as an example, according to the function, base makeup products can be divided into three categories: basic base makeup, base makeup and fixed makeup. Basic makeup products are pre-makeup products, including pre-makeup milk and isolation; Priming products include foundation (including liquid foundation/cream, powder cake and BB cream) and concealer; Makeup products mainly include loose powder, honey powder and makeup spray. Besides,Base makeup products have gone out of many styles such as "skin care effect", "pure beauty" and "precise beauty".

02

Makeup sense, makeup, makeup effect

Become the main point of attracting users to make-up products

In the use of makeup, makeup is the key to connect products and makeup effects. The brand began to spend more thought and investment on the content of makeup education in order to effectively convey the brand style and product points. Therefore,Make-up feeling, make-up and make-up effect have become the main points to attract users of make-up products.

"Vientiane Tide -2022 Huge Engine Beauty White Paper" points out that makeup users are more accustomed to understanding the makeup feeling of products through search, video creators prefer to attract traffic with makeup, and makeup-interested users need to learn more about the makeup effect of products through videos. At present, users’ preference for makeup is focused on moisturizing and lasting; The preference of makeup shows a diversified trend; The user’s expectation of makeup effect mainly focuses on the sense of youth and atmosphere.

Therefore, with the help of customized makeup thinking, the brand helps consumers find a more suitable makeup feeling, makeup and makeup effect, in order to arouse more resonance.

It is worth mentioning that,At present, different types of make-up brands have different efforts on makeup feeling, makeup and makeup effect.. Judging from the changing trend of the number of videos with different makeup themes in Tik Tok, international brands have slowed down their investment in makeup sense, and the increment is more evenly distributed to makeup and makeup effect; Local traditional brands mainly promote theme videos related to makeup effect; Local cutting-edge brands have made great efforts in the second half of 2021. The theme video: The sense of makeup is the biggest segment that has been invested by various brands under these three themes.

03

Exquisite nude makeup, national style makeup, easy makeup imitation,

Cyber makeup is a hot concept trend of makeup.

Nowadays, the popular trend of the make-up market is changing with the upgrading of users’ cognition, and it is evolving in the direction of more personalization, scene and bolder coloring. Exquisite nude makeup, Chinese makeup, and atmospheric light makeup … makeup suitable for different scenes has become a hot spot. Brands can seize these nodes and hot spots, and focus on recommending some popular makeup-related makeup items to improve the topic and sales.

(1) Exquisite nude makeup

In the past two years, more and more beauty bloggers have made "original makeup" on the social media platform Amway, which is known as "pseudo-plain makeup", "nude makeup" and "plain water makeup". Such delicate and atmospheric nude makeup has become the mainstream of contemporary makeup. Naked makeup pursues natural and exquisite makeup and skin condition, and the base makeup suitable for skin characteristics is indispensable.

According to the data of Vipshop, the main trend of makeup in the station in 2022 is that the foundation is light and does not take off makeup, the eye shadow requires earth tone, the lipstick prefers moist and translucent, and the words "pseudo-plain face" and "atmosphere" become the main frequency.

(2) National Style Makeup

The rise of national style and tide has brought the popularity of Chinese makeup. From classical beauty to modern new Chinese style, from makeup collocation to Chinese aesthetic products, Chinese beauty has achieved new development in the field of makeup.

Internet big data shows that the attention of the national tide has increased by 528% in the past decade, and the popularity has also spread to the beauty industry. In the past year, the number of viewers of bilibili Guofeng Beauty Video under the age of 18 increased by 46% year-on-year. The most popular video types in this field are imitation makeup, anthropomorphic re-enactment of ancient paintings/cultural relics, creative makeup and tutorials.

(3) Easy makeup imitation

With superb makeup technology and creativity, as well as the content that is different from traditional beauty bloggers, the content of imitation makeup and easy appearance has effectively broadened the audience of traditional beauty videos. Leveraging hot people and paying tribute to classic themes has become a makeup explosion since 2021. According to the search behavior of Baidu users, cluster analysis shows that celebrity imitation makeup, online celebrity Big V imitation makeup and game heroine imitation makeup have a high degree of popularity.

(4) cyber makeup department

Contemporary young people’s attention to beauty is not limited to the present. They also aim at the futuristic cyber makeup system and express their imagination of abstract future such as meta-universe and bionics with makeup skills.

In the past year, bilibili’s futuristic makeup videos were sought after by many age groups, with the group aged 31 and above having the highest growth rate, reaching 584%, followed by the group under 18, with a 380% increase. The brand might as well jump out of the current trend, travel through time and space, and have a textual research or imaginary dialogue with another beauty.

04

Multi-purpose

Products are upgraded in the direction of reducing the difficulty of operation.

With the increasing penetration rate of makeup consumers, the makeup market has become more diversified, and more and more early adopters are eager to try. Cosmetic products are upgraded in the direction of reducing the difficulty of operation, so that novice parties can easily control them. At the same time,The multi-purpose and efficient makeup method lowers the threshold of makeup and faces more consumers.

Make-up with multiple purposes can be roughly divided into two categories:The first category, monochrome multi-purpose productsThat is, one color can be used for different parts, such as lipstick/blush for lips and cheeks, eyebrow pencil/eyeliner for eyebrows and eyeliner, etc. For example, Naiji stubborn lip and cheek mud can be used as lipstick, blush and eye shadow, which is equivalent to three colors;

The second type is to combine different categories into a comprehensive disk to form a multifunctional disk.For example, the two-in-one cosmetic & blush plate, such as Hua Xizi’s hundred birds facing the phoenix relief makeup plate, Kating’s golden finch’s slightly dyed blush plate, and Bellingham’s four-color high-gloss blush plate.

05

Component players enter the game

Cosmetics are increasingly skincare.

With the escalation of consumers’ demands for skin care, more and more makeup players began to pay equal attention to both ingredients and makeup, and the makeup products gradually upgraded from a single makeup function to a skin care function.

According to the "2022 Beauty Trend Insight Report" jointly released by Vogue Business in China and Tik Tok e-commerce, the content broadcast volume and search scale of skin-care makeup have been rising all the way, and consumers are paying more and more attention to the skin-care effect of base makeup, not only pursuing the effects of concealing and holding makeup, but also expecting to nourish the skin and even have more functions.

It is becoming a hot trend for functional ingredients to enter makeup.In recent years, brands at home and abroad have introduced new cosmetic ingredients, including hyaluronic acid, B5 essence, CE essence, water-soluble collagen, peptides, bosin and other skin care ingredients, as well as natural ingredients such as Ganoderma lucidum, aloe vera, peach kernel, ginseng and cordyceps sinensis.

According to CBNData and Yigrowth’s Insight Report on the Trend of Facial Makeup in the Post-epidemic Era, moisturizing is the most concerned effect when consumers buy skin foundation. With the makeup needs of people with sensitive muscles being continuously tapped, the makeup products specialized in sensitive muscles have begun to attract attention, and brands such as Beast Code and Supple Supple have appeared to develop makeup products for sensitive muscle users. Besides,Advanced skin care effects such as anti-aging and whitening are also the blue ocean to be explored in the base makeup market.

In addition, in order to meet the demand of the beauty market,Eye makeup also adds a variety of active skin care ingredients in time to achieve the purpose of combining makeup and nourishing.To further improve the added value of eye makeup items. For example, KISSME Slim Waterproof Eyeliner Pen uses five essences, including hydrolyzed collagen, panthenol, Swertia japonica extract, sodium hyaluronate and Rosa rugosa extract, to further alleviate the problem of eye Zhouyimin.

It is worth mentioning that,There is also a figure of "component party" among makeup experts.Compared with the past, the video content of "Make-up Composition Party" pays more attention to the composition analysis of make-up products, and even uses formula ideas to analyze the degree of makeup holding and skin friendliness.

06

Under the concept of sustainability

"Pure makeup" is more favored by consumers.

With the increasing emphasis on the concept of environmental protection and sustainability, as well as the improvement of cosmetic safety requirements, domestic beauty consumers have also begun to use "friendly makeup" and "pure makeup" that are healthy, harmless to the skin and friendly to the environment.

In the "Future Trends of Global Beauty Care in 2022" published by Mintel, it is mentioned that with the concept of sustainability deeply rooted in people’s hearts, 47% of China consumers are willing to upgrade their consumption for environmental protection, and they are willing to spend more money on environmentally friendly beauty/care products, and 85% of China consumers hope that famous beauty brands will have more innovative sustainable concepts.

At present, there are three main standards for pure make-up..First, do not add controversial chemical componentsAdvocate vegan safety and health;Second, refuse animal experimentsAdvocate "zero cruelty"; Third, the ingredients and even the packaging are environmentally friendly..

For example, Dewy Lab, the first pure beauty brand in China, claimed that it would not add any harmful and controversial harmful ingredients, and its products followed the standards of user-friendliness, life-friendliness and earth-friendliness. At the same time, the brand has also formulated the "DCBS purity standard". At present, more than 70 kinds of risk components in 10 categories have been eliminated, ensuring the safety of each product.

07

The trend of makeup rejuvenation is obvious.

The rapid rise of gender-free makeup

With the rapid development of Internet and society, consumers of Generation Z began to question the binary opposition market classification, and showed more interest in inclusive products with updated concepts. Mixed make-up products with wider categories and more color numbers also provided consumers of Generation Z with more choices.

It is mentioned in the "Vientiane Tide -2022 Huge Engine Beauty White Paper" released by the huge calculation.The interested users in the makeup industry are mainly women, but compared with last year, the proportion of male users has increased.; From the age point of view, the proportion of users aged 18-23 and over 50 years old has increased, and users interested in cosmetics have shown a trend of breaking circles in all ages.

Diversified aesthetics and a more open and inclusive social environment make men’s make-up and gender-free make-up a hot topic. According to the statistics of the new product library of Meiye Yan Research Institute, it is found that weakening gender, unlimited skin color, undefined, minimalist, pure and environmentally friendly packaging have become the key words for brands to create "gender-free" new products, and these labels are more likely to be recognized and appreciated by a new generation of young people.

08

The demand for makeup in sports scenes has been discovered.

High-strength sweat-proof makeup is favored.

"Exercise for two minutes and take a selfie for one hour." The self-deprecating realism of netizens reveals the preferences of young people who are keen to share their lives in various scenes. Their pursuit of beauty is everywhere, even in sports and social occasions. There are 13.69 million+notes on "sports" in Little Red Book. Besides common sports wear and sharing with practice, gym makeup teaching, sports beauty and grass planting have also become common.

At the same time,The sports+beauty marketing event also led to the upsurge of "sports beauty" products.Focusing on providing nursing solutions in the sports scene and solving skin problems that may be caused during exercise is becoming the next outlet.

Based on the Z generation’s love for sports and fitness, the demand for makeup in sports scenes has been discovered, and high-intensity sweat-proof makeup is more favored by them, and brands have also launched related products. For example, Clinique launched ClinqueFit series specially designed for sports, including cosmetics, loose powder, moisturizing cream and other products, focusing on high-strength sweat-proof performance, so that the skin can remain dry during exercise. Tarte, an American beauty brand, cooperated with Sephora to launch the Hustle&Glow series of sports beauty, including 12 kinds of products such as sunscreen, repairing capacity and high gloss, which is characterized by high color rendering, strong sweat-proof and waterproof functions.

09

Customized makeup is on the rise.

With the popularization of beauty education, beauty consumers are more and more aware of rational skin care for their own skin conditions. Similarly, with the increasingly diversified aesthetic trend of the makeup industry, consumers have more ideas on purchasing products. The makeup consumers in the new era are seeking exclusive and customized items.

According to market research company Mintel, nearly 50% consumers hope to get their own customized personalized beauty products, and the demand for personalized cosmetics is constantly increasing.

In view of consumers’ pursuit of individuality, brands will naturally not give up the opportunity to seize consumers and launch customized products and services.For example, Amore Pacific’s personal customization service "BESPOKE NEO" claims to instantly produce 150 air cushions and liquid foundations suitable for women’s skin color around the world through skin testing and one-on-one consultation.

It is worth mentioning that on November 10th, 2022, official website, the State Food and Drug Administration, issued the Notice of the General Department of the State Food and Drug Administration on the Pilot Work of Personalized Cosmetic Services, and carried out the pilot work of personalized cosmetic services in Beijing, Shanghai, Zhejiang, Shandong and Guangdong provinces (cities), and encouraged the pilot enterprises to carry out pilot projects in skin testing, product tracking and personalized skin care service programs around common cosmetics such as makeup and skin care. This means that the blessing of policies will accelerate the exploration and landing of customized make-up products.

10

Scene digitization

The brand began to create a new interactive scene of makeup.

With the emergence of NFT and blockchain concepts, brands have also begun to create new scenes of makeup interaction.Through virtual technology, online makeup test, experience the product effect, or combine the user experience with digital technology such as makeup art collection and rights binding, provide consumers with self-identity value beyond products and brands, and enhance user stickiness. The cumulative broadcast volume of #NFT topic on Tik Tok platform reached 1.17 billion times.

NFT is a digital asset verified by blockchain technology, which is irreplaceable, indivisible, easy to verify and unique. It is generally suitable for marking the ownership of specific assets. NFT includes art collections, rights and interests and virtual makeup. NFT has become a hot topic in recent two years.

In addition, many beauty companies and retailers began to base themselves on the development of blockchain technology and launched many experimental platforms and virtual spaces. Blockchain technology can clearly record every group of data information in the beauty industry chain. The unchangeable data is not only conducive to the traceability of beauty products, but also ensures that every link in the entire cosmetics industry chain is transparent and safe. It can also develop multiple virtual scenes, which opens up a richer imagination for beauty brands, brings subversive application scenarios to the beauty industry, and stimulates existing customers from the marketing perspective.

The above trend shows that with the continuous upgrading of young people’s beauty consumption mentality, consumers have different demands for make-up products.What the brand needs most is to find the right outlet, grasp the frontier trend of makeup, do its own market segmentation, accurately attack the pain points of consumers, and strengthen the technical barriers of products to bring consumers better products and experiences.

edit | Huang Youzhi

supervise the manufacture | Chen Shanhua