Since its release in 2011, 3DS has attracted a large number of loyal fans by virtue of its small size, naked-eye 3D and other features, as well as Nintendo’s first-party quality games. Even now, many people are willing to use it as a game device to take out. But all good things must come to an end, and 3DS, which has been with us for more than ten years, finally ushered in its curtain call this year.

On March 28th, 2023, Nintendo officially stopped the service of eShop for 3DS. After the production of 3DS was discontinued in 2020, this move also announced that the 3DS series handhelds officially ended its service period and became the tears of the times. However, today in 2023, there are still many people who can’t put it down. With the retro tide in recent years, the price of 3DS on idle fish is rising.

Many classic games on 3DS have made a generation’s memories, including "Poké mon Sun/Moon", which witnessed the official Chinese culture of Poké mon series, and "Come on! Animal Forest Friends Association. You may have never had this memory for various reasons, and you didn’t start to make up the ticket in a hurry until its life came to an end.

When eShop stopped taking clothes, I prepared some 3DS game recommendations worth playing for you. If you want to reopen the 3DS, or start a 3DS to make up for your past, I hope these games can provide you with some directions.

The biggest difference between 3DS and other game devices is thatthree dimensional andDouble screen. The former is the biggest selling point of 3DS, and well-adapted games can also bring us a unique game experience. The latter is a feature inherited from the NDS era, so 3DS can be perfectly compatible with NDS games, greatly expanding its playability.

Games on the 3DS platform are in full bloom, from Nintendo’s IP such as Mario and Zelda to the popular Baokemeng and Monster Hunter series, which have left their footprints on the 3DS platform. This article will be based onPlay experienceandHandheld machine fitnessRecommend some games worth playing, which may be missed. You are also welcome to share the 3DS games you think are most worth playing in the comments section.

If you know something about Nintendo, I’m sure you won’t worry about their "red hat" and "green hat" escorting the new mainframe. On the 3DS, "Super Mario 3D Continent" will stir up the beam and skillfully use the brand-new naked-eye 3D function of 3DS, making players feel as if they are in a box level, fighting with the enemy and exploring hidden elements with Mario. The game supports two 3D modes of "protruding" and "concave", and players can switch them at any time.

After opening 3D, you can clearly perceive the depth of the scene and the distance between objects. In some levels, you need to open 3D to see the bricks floating in the air, so as to get the hidden gold coins.

There are 8 worlds in the game. After customs clearance, you can unlock the special levels of the additional 8 worlds, which is very playable. The scale of each level is not particularly large, and it usually takes about 5 minutes to complete a level, which is very suitable for picking it up and playing for a while.

When I play, I am always addicted to finding hidden gold coins and playing monsters. However, the hidden gold coins are not so easy to collect. They are either placed in places that require skill to reach or hidden in very hidden places. At least it’s hard for me to reach the level at the first time. This also brings a lot of repeated play value to the level. I often pick up the game machine at 10 o’clock in the evening and put it down before I find it is the next afternoon.

"Super Mario 3D Continent" reveals Nintendo’s characteristics of "easy to use but difficult to master" everywhere. The operation of the game is very simple, you can master it in a few minutes, and you can easily touch the flagpole through the checkpoint. But if you want to achieve perfect customs clearance and even look for hidden elements, then it is difficult enough for you to challenge again and again.

Sometimes I get invincible effect and rampage and forget the time, which directly leads to my raccoon costume being knocked off by a monster, so I can’t go down from the top of the flagpole at the end; Sometimes I don’t have a good direction in the air and fall off the map and die; Sometimes I’m about to eat a star, but I miss it because of my mistakes. I jump three or four times for a star.

People are addicted to food, right?

Say "Red Hat", and then talk about Nintendo’s proud "Green Hat"-the legend of zelda series. Oh, by the way, the man’s name is not Zelda, but Link.

The legend of zelda has released four works on 3DS, including the full 3D flute of time, the mask of Mezula, the triangular power of the gods 2 and the hero of triangular power from a 2D perspective. Every work can make people play for a long time. Before the release of Tears of the Kingdom, it is better to take out 3DS to review the classic of Time Flute 3D.

As the first perfect score game on GameSpot website, The Legend of Zelda: The Flute of Time attracted a large number of players when it first appeared on N64. At that time, the game evaluation industry was not like the era when this perfect game was everywhere. At that time, the evaluation was extremely harsh, even to the point of abnormal condition. However, in such an environment, The Flute of Time can still get full marks, and its excellent production can be seen.

The flute of time has laid a lot of foundations for modern 3D games, such as the locking mechanism in wartime and a complete 3D perspective solution. I used to play those pseudo-3D games that "can’t see the sky" (that’s you DQ! ), the characters don’t go up and down when climbing mountains, but I can adjust the angle of view 360 degrees in the flute of time, and the position of the characters will change with the geographical environment.

In addition, when using slingshots or flying claws, the viewing angle automatically switches to the FPS viewing angle, which makes the operation more convenient and more substitutive. Jumping and diving can also give a glimpse of the embryonic form of the subsequent Zelda game. As a game of that era, I will give full marks even if I am asked to score.

"Time Flute 3D" is almost a perfect reappearance of "Time Flute", retaining the original game experience. At the same time, the game also makes full use of the lower screen to display maps, backpacks and other interfaces, which improves the efficiency of the game. The naked-eye 3D effect of the game is also good, which can immerse you in the vast mainland of Heraru.

Besides Time Flute 3D, I would also like to recommend Triangle Power of the Gods 2. As an orthodox sequel to SFC’s Triangle Power of the Gods, Triangle Power 2 continues the setting of the previous work, and makes good use of the naked-eye 3D characteristics of 3DS, so that you can clearly feel the ups and downs of the terrain even from a 2D perspective, and you can also feel the height changes through 3D when you jump from a height, fly with a staff of wind, and birds swooped down on you.

The game adds the setting of becoming a mural. After becoming a mural, the angle of view will change from 2D to 3D, allowing you to observe the maze from another angle. There are many hidden elements in the game that you need to use your new abilities flexibly to discover.

The use of this pair of dual screens is also in place. The lower screen can not only display the map and mark it with pushpins, but also switch props quickly without pausing the game. If you haven’t played "Triangle Power of the Gods", you can start playing directly from "Triangle Power 2", which may bring you unexpected surprises.

The first part of Resident Evil: Apocalypse, which first appeared in 3DS, is of high quality. Even compared with the second part of Apocalypse on PS3/PSV, it can be called a "masterpiece" or even a "game beyond function". The story of the game is not the true story, but the story of Jill, Chris and BSAA. The plot mainly happened before resident evil 5. Although it is rumored, the plot and the true story are also closely related. For the plot party, there is no need to worry that there will be too much sense of division.

Thanks to the characteristics of naked-eye 3D, players can experience the horror of the game more personally. When the monster comes at you, only 3DS can bring you the feeling of jumping out of the screen. If you use new 3DS, or buy peripherals, it also supports using the C joystick on the right to adjust the viewing angle, and the game experience will be better.

Today, the shooting elements of this work are definitely not excellent. However, in that year, the screen and gameplay of the game brought a lot of impact to the players. I am a person who has little patience to watch an animation, but I have watched all the scenes of the apocalypse. I was deeply attracted by the performance of these cutscenes, which made me sigh "Niu X, this picture can be presented on 3DS" for countless times. As mentioned earlier, this is a "beyond function" game. I think it is also very suitable for players to rush just at the picture.

When it comes to monster hunters on 3DS, we have to mention "monster hunter XX". As the last monster hunter on this model, the evaluation of the game was not very good in that year. Compared with the upgrade of "Monster Hunter X", it simply adds two "styles" and several monsters. Even though XX is equivalent to the G version of Monster Hunter compared with X, the upgraded content players don’t buy it, and even refuse to admit that it is a G version, just regard it as a complementary version of X.

Monster hunter has always been listed as a "hardcore game" in my place. Because it is obviously an RPG, but I need to recite it like a cross-board fighting game, and I also need to remember the monster’s behavior pattern. The reason why I enjoy playing continuously is because it is rich in material collection elements, and it can build better equipment by collecting materials. Every time I see those equipment made by me, I have a sense of accomplishment, and I feel that the sweat I left behind to fight monsters is worthwhile.

To put it bluntly, I just want to make a beautiful dress.

As the only work of the Ace Air Combat Series that was first released in 3DS, Ace Air Combat 3D set off quite a craze in that year. As we all know, the three pillars of the game industry are guns, cars and balls. This game, which combines "guns" and "cars", is very popular among players. This game makes full use of the function of the lower screen of the handheld, which can display information such as radar, radio conversation, fighter performance, etc. Click the enemy plane on the radar, and it can be easily locked. The game also introduces a sharp turn "High G Turn", which can be achieved without slowing down by holding down L and R during the turn.

When it comes to game enlightenment, the racing game is "Need for Speed Series" and the shooting game is CS. But I have never played a game that combines shooting and racing before. Although it may not be so appropriate to compare "ace air combat" to racing+shooting, the speed and shooting elements contained in the game always exist. I’m still shocked to see the dogfight in air combat, rapid climbing and falling, and 3D effects on the handheld.

3DS has four orthodox Poké mon works in two generations, namely the authentic works Pokémon X/Y and Poké mon Dream Sun/Moon, the replica work Pokémon Alfa Sapphire/Omega Ruby and the expansion piece Poké mon Dream/Moon. Since X/Y, Baokemeng series has officially entered 3D, and the traditional pixel style has been replaced by a brand-new three-dimensional five-headed figure, and buildings, lawns, etc. also have 3D modeling.

After stepping into 3D, Baokemeng has also changed a lot in gameplay. For example, every generation of Baokemeng from X/Y will add new elements to the battle, such as Mega evolution (X/Y), Z-style (Sun/Moon), Extremely Giant (Sword/Shield) and Too Crystallization (Zhu/Zi).

In "X/Y", some Baokemeng can carry out Mega evolution in battle by wearing corresponding Mega stones. After the evolution, Baokemeng has a leap-forward growth in all values, and even can obtain the second attribute. In addition, the work also added a brand-new treasure dream attribute-goblin, a new attribute introduced to restrain the dragon system.

In Sun/Moon, in addition to the official support of Chinese for the first time, the Baokemeng game also made innovations in the game mechanism, canceling the previous Taoist temple and changing it into a "Island Tour" and "Great Test" in line with the world outlook. After passing through all the checkpoints of the island, you will fight against a huge overlord, Bao Kemeng, and then you can challenge the island owner and complete the "tour" of an island. It also introduces the mechanism of regional form, and some Baokemeng clubs have different forms because of their living areas. For example, Vulpix and Kyubi no Youko will have white fur in the Arora area, which is very beautiful.

3DS’s Baokemeng series can’t fully open 3D, especially in "Sun/Moon", the 3D function has almost become a supplement. However, the game makes full use of dual screens in gameplay. For example, in Sun/Moon, you can interact with Baokemeng through the lower screen to increase intimacy.

I am not a heavy player of Poké mon, just to collect my favorite Poké mon. At the same time, it also has the elements of recalling childhood. When I was a child, I also collected beautiful and lovely treasures. Now I am also collecting beautiful and lovely treasures. Do not seek to gather together, but seek to look good! Raichu, Jigglypuff, such as Bao Ke, MUBI, please! Moreover, during the caressing session with Bao Kemeng, every time Bao Kemeng smiles and jumps, it seems that I am in a cat cafe, and there is quite a feeling of cyber cat in it.

With the Switch platform "collection! Animal Forest Friends Association has different settings for moving to uninhabited islands. In 3DS, Come on! In Animal Forest Friends Association, we will take a train to a village as the village head. The core gameplay of the game and "Collection! Animal Forest Friends Association is the same, players only need to run villages and towns according to their own ideas. We can freely shuttle between villages and towns and shopping streets, cultivate feelings with small animals, and enjoy shopping in shopping streets.

The game gives full play to many features of 3DS, especially the support for 3DS pedometer and shoulder communication, which greatly enhances the fun of the game. Some items in the store need players to take 3DS to go out and walk, and exchange them through gold coins accumulated by steps. And if the player meets someone who also opens the shoulder communication outdoors, then the data of both parties will be exchanged, and you can see each other’s house in the game. The addition of these two features makes the virtual world of the game contact with the real world, which makes people have the impulse to take 3DS out for a walk.

If you like this slow-paced game, I highly recommend you to try "Come on! Animal Forest Friends Association. Take 3DS with you when you go out every day, and take it out in your spare time to weed and communicate with small animals. If you come home and find yourself passing other players today and seeing each other’s house, it may surprise you for a while.

Finally, I also want to talk to you about whether it is worthwhile to start 3DS at present. In recent years, many speculators poured into the market and speculated on the so-called "NS replacement", which once raised the price of 3DS to the price close to that of Switch Lite. Although it has fallen back now, there are still problems of premium and profiteers’ speculation, which can not be ignored when we choose to start.

Now want to start with 3DS reasons are mostly these points:

• Want to play exclusive games on 3DS;
• Want to collect a 3DS；;
• Want to experience the effect of naked-eye 3D;
• I want to buy a portable game device.

If you have made it clear that you just want to play exclusive games on 3DS, it is not a problem to start at any time as long as it meets your psychological price. For this part of the players, it is recommended to start with the new 3DS series equipment, which has stronger performance, more buttons and better 3D effect.

However, the exclusive game mentioned here refers toGames that can only be played in 3DSorOnly 3DS can get the complete experience of the game.. For example, The Legend of Zelda: The Flute of Time can be played in the official N64 simulator on Switch, and Excalibur has also been remastered on Switch. If you choose to play on an updated device, the experience you can get will definitely be better. However, it is very worthwhile to start with a 3DS to experience a platform-exclusive game like Poké mon Dream Sun/Moon, or a game like Super Mario 3D Continental that can give full play to the 3D characteristics of the device.

For the collector’s party, you have obviously determined your determination to start. However, it is not easy to find equipment with good color, complete box and three yards in one. Don’t forget to identify it carefully when buying.

If you want to experience the effect of naked-eye 3D, you can consider the new 3DS series if the budget is sufficient, and the old 3DS or 3DS LL if it is insufficient. Because the new 3DS adds an infrared camera to detect the face and adjust the 3D effect, its 3D effect will be better, while the old 3DS needs to face the screen to get a better 3D experience.

Of course, if you just want to experience naked-eye 3D, there is no game preference. Then it may be a more affordable choice to spend one or two hundred dollars to buy an HTC EVO 3D.

If you just want to own a portable game device, then 3DS may not be the perfect choice. I suggest that you choose a platform according to the game and avoid impulsive consumption. After all, most of the games on 3DS don’t have official Chinese, and there are restrictions on the cassette lock area.

Because the meaning of 3DS to me is far more than just a game machine, but a device that can read past memories.

As @Tp said, 3DS series handhelds can’t be described as "NS flat replacement" at all, and their functions and picture quality are not at the same level. But why is the 3DS on fire again? Maybe it’s our nostalgia for childhood memories. Nowadays, it is no longer an item that can be described by the simple word "game machine".

Tp says it is a device to read past memories, and I regard it as the key to my childhood. When I am tired, I turn on my 3DLL, and even if I don’t play games, I can remember the beauty of my childhood when I hold it.

journalist | Yao Lifan

New Media of Beauty Headlines

2022 can be said to be a hot year for make-up. Make-up casualties, cutting-edge make-up brands, red people’s own brands, century-old famous beauty giants, have been smashed. In 2022, the financing of make-up brands also fell to freezing point, and no more than five make-up brands received financing.

Is makeup really not working? In fact, from the overall data, the market size of the makeup industry is rising year by year, and the sales volume is also rising continuously.According to Euromonitor data, the scale of China’s cosmetics market has reached 395.8 billion yuan in 2020, and the compound annual growth rate of China’s cosmetics market can reach 12.86% from 2011 to 2025.

At the same time, with the strong rise of the concept of "please yourself", the volume of makeup is also not to be underestimated. Search for "make-up" on the little red book, with related notes of 1.64 million+; The topic of Weibo # Makeup # has been discussed by 1.906 million people and read by 2.54 billion people. Tik Tok # Beauty # topic played 147.9 billion times, and # Makeup # topic played 7.88 billion times.

Recently, the major beauty market data reports are telling us that makeup is not "dying", justThe makeup track has quietly changed.To this end, Xiaobian will sort out the development trend of the makeup market from major data reports, look for new opportunities in the makeup market in 2023, and look forward to bringing business inspiration to the beauty industry in the new year.

01

Facial makeup has developed rapidly.

Refined demand leads to subdivision scheme

Affected by the epidemic, masks can never really be "taken off", and the various sub-categories of makeup are more obviously affected by this. According to the data of the National Bureau of Statistics, in 2022, the growth rate of cosmetics consumption slowed down year-on-year, especially the growth rate of online cosmetics consumption of eyes and lips declined most obviously, and the development potential of facial makeup products was highlighted, with the most outstanding pressure resistance performance among various makeup categories.

According to the data of "Consumption Trend of China Makeup Market in 2022" released by Baidu Marketing, Baidu makeup users’ attention to facial makeup and eye makeup continued to increase for two consecutive years, accounting for 46% and 15% respectively, while lip makeup users’ attention decreased, accounting for 34%.

According to the "Vientiane Tide -2022 Huge Engine Beauty White Paper" released by a huge number of calculations, the daily wearing of masks has reduced the heat of lipstick. At the same time, the nose shadow that highlights the outline and three-dimensional sense of the five senses and the blush that raises the color have ushered in a new heat, and the number of related videos has surged.

As consumers’ demands for product selling points become more detailed and concrete, the demand for each sub-category of make-up becomes different.

Taking base makeup products as an example, according to the function, base makeup products can be divided into three categories: basic base makeup, base makeup and fixed makeup. Basic makeup products are pre-makeup products, including pre-makeup milk and isolation; Priming products include foundation (including liquid foundation/cream, powder cake and BB cream) and concealer; Makeup products mainly include loose powder, honey powder and makeup spray. Besides,Base makeup products have gone out of many styles such as "skin care effect", "pure beauty" and "precise beauty".

02

Makeup sense, makeup, makeup effect

Become the main point of attracting users to make-up products

In the use of makeup, makeup is the key to connect products and makeup effects. The brand began to spend more thought and investment on the content of makeup education in order to effectively convey the brand style and product points. Therefore,Make-up feeling, make-up and make-up effect have become the main points to attract users of make-up products.

"Vientiane Tide -2022 Huge Engine Beauty White Paper" points out that makeup users are more accustomed to understanding the makeup feeling of products through search, video creators prefer to attract traffic with makeup, and makeup-interested users need to learn more about the makeup effect of products through videos. At present, users’ preference for makeup is focused on moisturizing and lasting; The preference of makeup shows a diversified trend; The user’s expectation of makeup effect mainly focuses on the sense of youth and atmosphere.

Therefore, with the help of customized makeup thinking, the brand helps consumers find a more suitable makeup feeling, makeup and makeup effect, in order to arouse more resonance.

It is worth mentioning that,At present, different types of make-up brands have different efforts on makeup feeling, makeup and makeup effect.. Judging from the changing trend of the number of videos with different makeup themes in Tik Tok, international brands have slowed down their investment in makeup sense, and the increment is more evenly distributed to makeup and makeup effect; Local traditional brands mainly promote theme videos related to makeup effect; Local cutting-edge brands have made great efforts in the second half of 2021. The theme video: The sense of makeup is the biggest segment that has been invested by various brands under these three themes.

03

Exquisite nude makeup, national style makeup, easy makeup imitation,

Cyber makeup is a hot concept trend of makeup.

Nowadays, the popular trend of the make-up market is changing with the upgrading of users’ cognition, and it is evolving in the direction of more personalization, scene and bolder coloring. Exquisite nude makeup, Chinese makeup, and atmospheric light makeup … makeup suitable for different scenes has become a hot spot. Brands can seize these nodes and hot spots, and focus on recommending some popular makeup-related makeup items to improve the topic and sales.

(1) Exquisite nude makeup

In the past two years, more and more beauty bloggers have made "original makeup" on the social media platform Amway, which is known as "pseudo-plain makeup", "nude makeup" and "plain water makeup". Such delicate and atmospheric nude makeup has become the mainstream of contemporary makeup. Naked makeup pursues natural and exquisite makeup and skin condition, and the base makeup suitable for skin characteristics is indispensable.

According to the data of Vipshop, the main trend of makeup in the station in 2022 is that the foundation is light and does not take off makeup, the eye shadow requires earth tone, the lipstick prefers moist and translucent, and the words "pseudo-plain face" and "atmosphere" become the main frequency.

(2) National Style Makeup

The rise of national style and tide has brought the popularity of Chinese makeup. From classical beauty to modern new Chinese style, from makeup collocation to Chinese aesthetic products, Chinese beauty has achieved new development in the field of makeup.

Internet big data shows that the attention of the national tide has increased by 528% in the past decade, and the popularity has also spread to the beauty industry. In the past year, the number of viewers of bilibili Guofeng Beauty Video under the age of 18 increased by 46% year-on-year. The most popular video types in this field are imitation makeup, anthropomorphic re-enactment of ancient paintings/cultural relics, creative makeup and tutorials.

(3) Easy makeup imitation

With superb makeup technology and creativity, as well as the content that is different from traditional beauty bloggers, the content of imitation makeup and easy appearance has effectively broadened the audience of traditional beauty videos. Leveraging hot people and paying tribute to classic themes has become a makeup explosion since 2021. According to the search behavior of Baidu users, cluster analysis shows that celebrity imitation makeup, online celebrity Big V imitation makeup and game heroine imitation makeup have a high degree of popularity.

(4) cyber makeup department

Contemporary young people’s attention to beauty is not limited to the present. They also aim at the futuristic cyber makeup system and express their imagination of abstract future such as meta-universe and bionics with makeup skills.

In the past year, bilibili’s futuristic makeup videos were sought after by many age groups, with the group aged 31 and above having the highest growth rate, reaching 584%, followed by the group under 18, with a 380% increase. The brand might as well jump out of the current trend, travel through time and space, and have a textual research or imaginary dialogue with another beauty.

04

Multi-purpose

Products are upgraded in the direction of reducing the difficulty of operation.

With the increasing penetration rate of makeup consumers, the makeup market has become more diversified, and more and more early adopters are eager to try. Cosmetic products are upgraded in the direction of reducing the difficulty of operation, so that novice parties can easily control them. At the same time,The multi-purpose and efficient makeup method lowers the threshold of makeup and faces more consumers.

Make-up with multiple purposes can be roughly divided into two categories:The first category, monochrome multi-purpose productsThat is, one color can be used for different parts, such as lipstick/blush for lips and cheeks, eyebrow pencil/eyeliner for eyebrows and eyeliner, etc. For example, Naiji stubborn lip and cheek mud can be used as lipstick, blush and eye shadow, which is equivalent to three colors;

The second type is to combine different categories into a comprehensive disk to form a multifunctional disk.For example, the two-in-one cosmetic & blush plate, such as Hua Xizi’s hundred birds facing the phoenix relief makeup plate, Kating’s golden finch’s slightly dyed blush plate, and Bellingham’s four-color high-gloss blush plate.

05

Component players enter the game

Cosmetics are increasingly skincare.

With the escalation of consumers’ demands for skin care, more and more makeup players began to pay equal attention to both ingredients and makeup, and the makeup products gradually upgraded from a single makeup function to a skin care function.

According to the "2022 Beauty Trend Insight Report" jointly released by Vogue Business in China and Tik Tok e-commerce, the content broadcast volume and search scale of skin-care makeup have been rising all the way, and consumers are paying more and more attention to the skin-care effect of base makeup, not only pursuing the effects of concealing and holding makeup, but also expecting to nourish the skin and even have more functions.

It is becoming a hot trend for functional ingredients to enter makeup.In recent years, brands at home and abroad have introduced new cosmetic ingredients, including hyaluronic acid, B5 essence, CE essence, water-soluble collagen, peptides, bosin and other skin care ingredients, as well as natural ingredients such as Ganoderma lucidum, aloe vera, peach kernel, ginseng and cordyceps sinensis.

According to CBNData and Yigrowth’s Insight Report on the Trend of Facial Makeup in the Post-epidemic Era, moisturizing is the most concerned effect when consumers buy skin foundation. With the makeup needs of people with sensitive muscles being continuously tapped, the makeup products specialized in sensitive muscles have begun to attract attention, and brands such as Beast Code and Supple Supple have appeared to develop makeup products for sensitive muscle users. Besides,Advanced skin care effects such as anti-aging and whitening are also the blue ocean to be explored in the base makeup market.

In addition, in order to meet the demand of the beauty market,Eye makeup also adds a variety of active skin care ingredients in time to achieve the purpose of combining makeup and nourishing.To further improve the added value of eye makeup items. For example, KISSME Slim Waterproof Eyeliner Pen uses five essences, including hydrolyzed collagen, panthenol, Swertia japonica extract, sodium hyaluronate and Rosa rugosa extract, to further alleviate the problem of eye Zhouyimin.

It is worth mentioning that,There is also a figure of "component party" among makeup experts.Compared with the past, the video content of "Make-up Composition Party" pays more attention to the composition analysis of make-up products, and even uses formula ideas to analyze the degree of makeup holding and skin friendliness.

06

Under the concept of sustainability

"Pure makeup" is more favored by consumers.

With the increasing emphasis on the concept of environmental protection and sustainability, as well as the improvement of cosmetic safety requirements, domestic beauty consumers have also begun to use "friendly makeup" and "pure makeup" that are healthy, harmless to the skin and friendly to the environment.

In the "Future Trends of Global Beauty Care in 2022" published by Mintel, it is mentioned that with the concept of sustainability deeply rooted in people’s hearts, 47% of China consumers are willing to upgrade their consumption for environmental protection, and they are willing to spend more money on environmentally friendly beauty/care products, and 85% of China consumers hope that famous beauty brands will have more innovative sustainable concepts.

At present, there are three main standards for pure make-up..First, do not add controversial chemical componentsAdvocate vegan safety and health;Second, refuse animal experimentsAdvocate "zero cruelty"; Third, the ingredients and even the packaging are environmentally friendly..

For example, Dewy Lab, the first pure beauty brand in China, claimed that it would not add any harmful and controversial harmful ingredients, and its products followed the standards of user-friendliness, life-friendliness and earth-friendliness. At the same time, the brand has also formulated the "DCBS purity standard". At present, more than 70 kinds of risk components in 10 categories have been eliminated, ensuring the safety of each product.

07

The trend of makeup rejuvenation is obvious.

The rapid rise of gender-free makeup

With the rapid development of Internet and society, consumers of Generation Z began to question the binary opposition market classification, and showed more interest in inclusive products with updated concepts. Mixed make-up products with wider categories and more color numbers also provided consumers of Generation Z with more choices.

It is mentioned in the "Vientiane Tide -2022 Huge Engine Beauty White Paper" released by the huge calculation.The interested users in the makeup industry are mainly women, but compared with last year, the proportion of male users has increased.; From the age point of view, the proportion of users aged 18-23 and over 50 years old has increased, and users interested in cosmetics have shown a trend of breaking circles in all ages.

Diversified aesthetics and a more open and inclusive social environment make men’s make-up and gender-free make-up a hot topic. According to the statistics of the new product library of Meiye Yan Research Institute, it is found that weakening gender, unlimited skin color, undefined, minimalist, pure and environmentally friendly packaging have become the key words for brands to create "gender-free" new products, and these labels are more likely to be recognized and appreciated by a new generation of young people.

08

The demand for makeup in sports scenes has been discovered.

High-strength sweat-proof makeup is favored.

"Exercise for two minutes and take a selfie for one hour." The self-deprecating realism of netizens reveals the preferences of young people who are keen to share their lives in various scenes. Their pursuit of beauty is everywhere, even in sports and social occasions. There are 13.69 million+notes on "sports" in Little Red Book. Besides common sports wear and sharing with practice, gym makeup teaching, sports beauty and grass planting have also become common.

At the same time,The sports+beauty marketing event also led to the upsurge of "sports beauty" products.Focusing on providing nursing solutions in the sports scene and solving skin problems that may be caused during exercise is becoming the next outlet.

Based on the Z generation’s love for sports and fitness, the demand for makeup in sports scenes has been discovered, and high-intensity sweat-proof makeup is more favored by them, and brands have also launched related products. For example, Clinique launched ClinqueFit series specially designed for sports, including cosmetics, loose powder, moisturizing cream and other products, focusing on high-strength sweat-proof performance, so that the skin can remain dry during exercise. Tarte, an American beauty brand, cooperated with Sephora to launch the Hustle&Glow series of sports beauty, including 12 kinds of products such as sunscreen, repairing capacity and high gloss, which is characterized by high color rendering, strong sweat-proof and waterproof functions.

09

Customized makeup is on the rise.

With the popularization of beauty education, beauty consumers are more and more aware of rational skin care for their own skin conditions. Similarly, with the increasingly diversified aesthetic trend of the makeup industry, consumers have more ideas on purchasing products. The makeup consumers in the new era are seeking exclusive and customized items.

According to market research company Mintel, nearly 50% consumers hope to get their own customized personalized beauty products, and the demand for personalized cosmetics is constantly increasing.

In view of consumers’ pursuit of individuality, brands will naturally not give up the opportunity to seize consumers and launch customized products and services.For example, Amore Pacific’s personal customization service "BESPOKE NEO" claims to instantly produce 150 air cushions and liquid foundations suitable for women’s skin color around the world through skin testing and one-on-one consultation.

It is worth mentioning that on November 10th, 2022, official website, the State Food and Drug Administration, issued the Notice of the General Department of the State Food and Drug Administration on the Pilot Work of Personalized Cosmetic Services, and carried out the pilot work of personalized cosmetic services in Beijing, Shanghai, Zhejiang, Shandong and Guangdong provinces (cities), and encouraged the pilot enterprises to carry out pilot projects in skin testing, product tracking and personalized skin care service programs around common cosmetics such as makeup and skin care. This means that the blessing of policies will accelerate the exploration and landing of customized make-up products.

10

Scene digitization

The brand began to create a new interactive scene of makeup.

With the emergence of NFT and blockchain concepts, brands have also begun to create new scenes of makeup interaction.Through virtual technology, online makeup test, experience the product effect, or combine the user experience with digital technology such as makeup art collection and rights binding, provide consumers with self-identity value beyond products and brands, and enhance user stickiness. The cumulative broadcast volume of #NFT topic on Tik Tok platform reached 1.17 billion times.

NFT is a digital asset verified by blockchain technology, which is irreplaceable, indivisible, easy to verify and unique. It is generally suitable for marking the ownership of specific assets. NFT includes art collections, rights and interests and virtual makeup. NFT has become a hot topic in recent two years.

In addition, many beauty companies and retailers began to base themselves on the development of blockchain technology and launched many experimental platforms and virtual spaces. Blockchain technology can clearly record every group of data information in the beauty industry chain. The unchangeable data is not only conducive to the traceability of beauty products, but also ensures that every link in the entire cosmetics industry chain is transparent and safe. It can also develop multiple virtual scenes, which opens up a richer imagination for beauty brands, brings subversive application scenarios to the beauty industry, and stimulates existing customers from the marketing perspective.

The above trend shows that with the continuous upgrading of young people’s beauty consumption mentality, consumers have different demands for make-up products.What the brand needs most is to find the right outlet, grasp the frontier trend of makeup, do its own market segmentation, accurately attack the pain points of consumers, and strengthen the technical barriers of products to bring consumers better products and experiences.

edit | Huang Youzhi

supervise the manufacture | Chen Shanhua