CCTV News:At present, rural tourism is favored by more and more people. From hiking and camping, pastoral photography, to parent-child study tours and agricultural research, fancy gameplay not only meets people’s diverse consumption needs, but also injects new momentum into rural revitalization. The Ministry of Culture and Tourism recently announced the list of top ten cases and excellent cases of rural revitalization empowered by culture and tourism. Villages from 10 provinces, municipalities and autonomous regions including Tianjin, Hebei, Heilongjiang, Jiangsu and Shandong have become the top ten cases of rural revitalization empowered by culture and tourism. How can these places shape rural style, folk customs, intangible cultural heritage and other resources into the fulcrum of rural revitalization? During the Qingming holiday just passed, the reporter visited many towns and villages.

Chongqing Jingzhu village: integration of agriculture, culture and tourism to promote rural revitalization

Jingzhu Village is located in the hinterland of Xiannu Mountain, Wulong District, Chongqing. It is rich in natural resources and has a variety of landscapes such as forest sea, meadow, sinkhole and canyon. Tourists come here to enjoy flowers in spring, summer summer, autumn red leaves, and winter snow. During the Qingming holiday this year, many tourists come here every day to watch the clock in.

Grinding, brewing, pulling flowers… After a set of flowing movements, a cup of fragrant coffee is completed. She is Ran Guangfang, a well-known local "country barista". Ran Guangfang, 54, was a local farmer a few years ago.

Ran Guangfang works in a two-story glass building in the village, which is both a coffee bar and a rural library. With training in coffee making skills in the village, Ran Guangfang turned from a farmer to a rural barista.

Ran Guangfang, a villager in Jingzhu Village, Xiannushan Street, Wulong District, Chongqing, has changed a lot in recent years. Our family all work in the village. Except for the rest of the time, we do farm work at home.

The story of rural barista Ran Guangfang is just a microcosm of Wulong District’s promotion of the integrated development of primary, secondary and tertiary industries + tourism. Since embarking on the road of rural tourism development in 2015, the sinkholes, canyons and forest seas previously hidden in the boudoir have become the favored scenery of tourists. The dilapidated pig pens and flue-cured tobacco houses have been artistically transformed into tea shops and libraries for Internet celebrities. Villagers who rely on farming for a living have found 9-to-5 jobs at their doorstep. The development of the tourism industry has not only changed the lives of villagers, but also strung together the hopes and dreams of villagers.

In 2023, Jingzhu Village received more than 550,000 tourists, and the per capita disposable income of the villagers reached 25,110 yuan.

*******cheng, director of the Fairy Mountain Street Office in Wulong District, said that next, it will further promote the active and in-depth integration of primary, secondary and tertiary industries in Jingzhu Village, and introduce more consumption scenarios and application scenarios of agricultural, cultural and tourism integration and innovative development, so that Jingzhu Village will become a wonderland and resort in the hearts of tourists, and strive to create a model place for the modernization of mountainous areas where eco-tourism drives the common prosperity of the countryside.

Yinan, Shandong: Deepening tourism resources and empowering rural revitalization

In recent years, Yinan County, Linyi City, Shandong Province, known as the "hometown of Red Sisters", is an important birthplace of the Yimeng spirit. In recent years, Yinan County has relied on red resources to create a characteristic cultural tourism brand and explore the "Yinan model" of cultural industry empowering rural revitalization.

During the Qingming Festival holiday, at the Red Film and Television Base in Yinan County, the immersive small theater was performing the play "Women’s Salvation Club", which attracted many tourists to stop and clock in. The play tells the story of a group of women comrades who emerged in the old revolutionary base of Yimeng during the Anti-Japanese War. This group is called "Yimeng Red Sisters". The superb acting skills of the actors bring the audience into it, as if they were immersed in the scene.

This kind of immersive small theater is a cultural tourism project innovated by Yinan County relying on local red resources. On the first day of the Qingming holiday, the number of tourists in the scenic spot reached 5,000. Through the development of red tourism industry, it has also found a "breakthrough" for the revitalization of the countryside. This scenic spot is a village called Changshanzhuang. Now the villagers have moved into the new community as a whole, and the old houses have been preserved. Relying on this unique advantage, it has established a tourist area in Shandong Honglao’s hometown that integrates red research, film and television shooting, and leisure tourism. It has undertaken more than 400 red film and television dramas such as "Yimeng" and "Bullfighting".

Gao Yan, head of the marketing activities section of the Yinan County Culture and Tourism Bureau, said that relying on this tourist area, a "four members in one district" cultural tourism Huinong model of "four members in one district" who work as employees in scenic spots, invest in land as members, wear costumes as actors, and sell products as shop assistants has been formed.

According to the characteristics of different villages, the local area fully exploits the advantages of differentiated resources and implements the diversified cultural and tourism formats of "one village, one product". At present, there are 14 tourist attractions in Yinan County, which receive 11.2346 million tourists every year, and the turnover has reached 8.562 billion yuan. Radiation has driven more than 12,000 villagers in 84 villages to increase their per capita income by 20,000 yuan.

Dong Shousheng, director of the Yinan County Culture and Tourism Bureau, said that the integration of culture and tourism is a new engine for our rural revitalization, which can effectively activate the new industry of rural development. Only by actively exploring new ways of the integrated development of culture and tourism can our farmers see more hope for development and enjoy the fruitful fruits brought by rural revitalization.

Beijing News Shell Financial News (reporter, Bai Jinlei) Tencent Holdings (00700.HK) in the second quarter of 2023 financial report shows that the company achieved revenue of 149.208 billion yuan, an increase of 11% year-on-year, down 1% month-on-month; net profit (Non-IFRS) 37.548 billion yuan, an increase of 33% year-on-year, up 15% month-on-month. Tencent Holdings revenue has maintained growth for two consecutive quarters, and net profit growth has exceeded revenue for four consecutive quarters.

Value-added services, online advertising, fintech and Enterprise Services, and others are the four main businesses of Tencent Holdings. These four businesses accounted for 53%, 14%, 32% and 1% of revenue respectively in the quarter. Specifically, revenue from value-added services was 74.211 billion yuan, an increase of 50% year-on-year; revenue from online advertising was 25.003 billion yuan, an increase of 17% year-on-year; revenue from fintech and Enterprise Services was 48.635 billion yuan, an increase of 32% year-on-year. Value-added services, including games and memberships, contributed more than half of revenue and led other businesses in growth.

Editor, Yue Cai Zhou

Proofreading, Lucie

　　International Online auto channel News: On July 10th, Geely brand CMA high-end series — — China Xingyue S, a high-performance SUV, was officially launched, with four models, and the official price was 135,700-171,700 yuan. The new car is equipped with a 2.0TD turbocharged engine, and the top model is also equipped with racing-class exhaust sound and S-class electro-optical green dynamic kit optional package, which has full performance attributes; In terms of configuration, Xingyue S is equipped with ADB matrix LED headlights, FACE ID face recognition function and many other unique configurations at the same level, and supports the cloud upgrade of the whole vehicle FOTA, which continues to bring users a dynamic and comfortable full sensory experience.

Geely xingyue s price

Geely xingyue s

　　The overall shape is sharp and dynamic, showing high performance attributes.

　　In terms of appearance, Xingyue S introduced six body colors: fighter gray, knight black, Arthur blue, Zeus white, thunder gray and Hera red. The overall shape inherited the classic design language of Geely family, and around the aesthetic concept of "dynamic moment", the front face and side were respectively decorated with thunderbolt talons and star shuttle trims, and the tail super light wave exhaust tailpipe was designed with bright black and four sides, making the overall shape dynamic and sharp.

Geely xingyue s

Geely xingyue s interstellar driving sense engine room

　　In terms of interior, Xingyue S has created a futuristic interstellar driving cabin, equipped with S-class high-performance sports seats, high-grade suede materials and meticulous craftsmanship bring high-quality experience, and CMA letter embroidery on the back of the chair highlights Xingyue S performance genes and sports quality. The overall color matching of the interior uses a large area of pure black background, and is decorated with the dancing Xinghai matrix of electro-optic green. The triangular symbols are arranged in the interior of the vehicle in a dot matrix, which looks very dazzling and shows the beauty of agility.

　　The whole system comes standard with a 2.0TD engine, and its strong performance releases the feeling of driving and control.

　　In terms of power, the new car is equipped with a 2.0TD turbocharged engine, providing two power combinations of 2.0TD+8AT and 2.0TD+7DCT. 2.0TD high power +8AT gold power combination, which realizes the racing-class performance with an acceleration of 6.8s per 100 kilometers, making it the best choice for performance car enthusiasts; 2.0TD+7DCT power combination, the first in its class with 97% transmission efficiency and economic performance of 6.8L fuel consumption per 100 kilometers, meets the comprehensive needs of the mainstream public.

Geely Xingyue S is equipped with Bosch 9.3 high dynamic ESP system.

　　Inheriting the strong genes of CMA super matrix, Xingyue S brings users control passion and driving pleasure with strong performance and hard power. The body and chassis structural parts with high-strength steel exceeding 78% and the lightweight aluminum steering knuckle make the vehicle steering control more accurate; At the same time, the DP-EPS steering system owned by Xingyue S is adjusted by the professional team of Lotus, which brings higher handling stability and perfectly balances sports performance and comfort performance; In addition, the high dynamic version of Bosch ESP9.3 carried by Xingyue S can limit the understeer or oversteer of the vehicle, ensure the directional stability and steering ability of the vehicle, and give the driver and passenger a full sense of stability and confidence.

Geely Xingyue S carries out the full road experience of "Scorpion Bend" performance scene.

　　Relying on the strong product performance of Xingyue S, Xingyue S passed the hook test at an initial speed of 122km/h, and its performance far exceeded the industry standard. It is reported that the experience activities in the launch of new cars are combined with the hook test and the scorpion bending performance scene experience pioneered by Geely. In the scorpion bend scene, which combines traditional test subjects such as snake-shaped pile winding, linear acceleration and emergency braking, and Geely’s original "scorpion tail" and other all road conditions, the media and users fully experience the powerful performance of Xingyue S in steering system, braking system, suspension system and power system through their own test drive, and learn the high performance of the new car.

　　Multiple configurations leading at the same level to create an immersive driving experience

　　As a high-performance SUV, Xingyue S not only pursues high standards of performance, but also combines the whole scene of users’ daily driving to create an immersive driving experience with more comfortable technology configurations at the same level.

　　Xingyue S is equipped with unique ADB matrix LED headlights at the same level, which integrates three systems: adaptive anti-glare, automatic height adjustment and curve follow-up steering to provide more accurate and high-definition lighting for the road ahead; The skylight with a lighting area of 0.59 m, the largest panoramic starry sky in the same class, brings a broader visual experience; The 12-speaker BOSE luxury hi-fi system tailored for the whole vehicle, with three sound modes, creates an immersive sound effect and a pleasant experience; In addition, Xingyue S has the unique FACE ID face recognition function at the same level, which can remind people of fatigue driving and dangerous driving actions and bring security at any time. The equipment of kick-type induction electric tailgate further enhances the convenience of daily use.

Geely xingyue s vehicle supports FOTA upgrade.

　　It is worth mentioning that Xingyue S supports FOTA cloud upgrade, online upgrade, repair, function push and performance optimization of the whole vehicle, so that driving is no longer a static and attenuated experience degradation, but a dynamic and incremental sensory refresh.

Geely xingyue s

　　Since the continuous exposure of new car information, Xingyue S has gained great attention with its strong performance strength. At present, Xingyue S, Xingyue L and Xingrui together form the high-end series of Geely brand CMA. After the advanced performance, Geely Xingyue S caters to users’ demand for the continuous upgrading of automobile performance, which will set off a performance storm of China brand cars, bring better performance experience and full daily driving and control interest to consumers, and open the era of high performance of sports SUVs for all. (Source: Geely Automobile)

　　People who live in big cities feel like they can’t walk if they go out without mobile phone navigation. What makes people even more intolerable is the blind guidance of stupid navigation. "I always quarrel with navigation, so angry that I can’t even drop my phone." Some netizens said.

　　"The navigation function can be accurate to within 1 meter, and it can clearly locate the specific lane…" Recently, a news of "Beidou Map APP is expected to be launched on May 1" quickly exploded Moments. The report pointed out that this is a basic location-based service tool based on Beidou satellite precision navigation services, which can provide mobile, real-time positioning and navigation as well as location-based clothing, food, housing, transportation and business information services for the majority of users.

　　In this regard, some netizens expressed extreme excitement, "Amazing, my Beidou". Others said, "Farewell, Americans’ GPS". However, some people expressed doubts, what is the relationship between the Beidou map APP and Beidou navigation? Beidou has entered people’s lives from "news" so quickly?

　　The Beidou system cannot produce electronic maps

　　"The Beidou Map APP is not directly related to the Beidou Satellite Navigation System (BDS) in nature. The Beidou Map APP is a mobile application end point software similar to Autonavi Maps and Baidu Maps. As for whether the map end point software displays the positioning results of GPS or the positioning results of BDS, it depends on the hardware configuration of the end point such as the mobile phone and the navigator." On April 13, Dr. Wang Yongquan, chairperson of the Shanghai Sinan Satellite Navigation Technology joint stock company, said in an exclusive interview with a reporter from Science and Technology Daily.

　　In this regard, Cao Chong, chief scientist of the China Satellite Navigation and Positioning Association, said that the Beidou system is indeed related to the navigation electronic map, because the use of the Beidou system positioning function to achieve navigation must be expressed in the form of a map. However, the formulation of the Beidou map is questionable. Because whether the Beidou system or the GPS system is used, the same map is used, and there is no Beidou map.

　　On the difference between the Beidou system and Baidu and Autonavi, Xu Ying, a researcher at the Institute of Optoelectronics of the Chinese Academy of Sciences and a young scientist of the Beidou system, introduced that the Beidou system and GPS are both global satellite navigation and positioning systems, generally composed of satellites, ground stations and user end points, which mainly provide location information, especially three-dimensional information such as longitude, latitude and altitude. Baidu, Autonavi, etc. are map software, which mainly provide location-based value-added services, such as displaying location, planning routes, providing congestion conditions, etc. Its core is maps, which require many means when drawing, such as remote sensing satellites, map observation vehicles, drone observations, etc.

　　"The Beidou system is a navigation system. Baidu or Autonavi can use the positioning results of the Beidou system to output the location. The two are not on the same level at all. As for the Beidou map APP, it may just be called Beidou map, just like the Ursa Major map and the Ursa Minor map, and it has nothing to do with the Beidou satellite navigation system." Xu Ying said.

　　Seeing this news, the Beidou editor of the WeChat official account of China’s Beidou satellite navigation system couldn’t sit still. On April 10, the Beidou editor refuted rumors through the WeChat official account that the functions of the Beidou system are positioning, navigation, timing, and short messages. Electronic maps like Baidu and Autonavi only involve the positioning function of the Beidou system and its derivative location-based service function. As for the core map images in these electronic maps, which involve remote sensing satellites to obtain images and other technical means, it really has nothing to do with the Beidou system. "In other words, the Beidou system can only provide certain technical support for electronic maps, and if the Beidou system produces an electronic map, it is really impossible for the concubine to do it!" The Beidou editor "cried".

　　All major satellite navigation systems are compatible with each other

　　At present, there are four major satellite navigation systems in the world, GPS in the United States, GLONASS (GLONASS) in Russia, BDS (Beidou) in China and Galileo (Galileo) in the European Union. Experts say that if you have to say the difference between Beidou and GPS, it is that "Beidou is its own, GPS is American".

　　As a satellite navigation system independently developed by our country, Beidou Navigation has gone through 24 years since the project was established in 1994. In 2012, the Beidou-2 system successfully launched the 16th satellite. Two months later, the system was officially put into operation, and the service area covered the Asia-Pacific. At present, Beidou positioning has entered the third stage. A total of 31 satellites have been launched, and it is expected that 35 satellites will be launched around 2020 to meet the global user service mainly in Asia.

　　"From a technical point of view, the Beidou navigation system is very advanced. What GPS can do, the Beidou system can also do it; what GPS can’t do, the Beidou system can still do it." Wang Dacheng, head of the Smart City Engineering Department of the Institute of Remote Sensing and Digital Earth Research at the Chinese Academy of Sciences, said proudly.

　　However, even so, the Beidou editor also said in the WeChat official account of China’s Beidou satellite navigation system that the so-called "no GPS, only Beidou" in many coverage "does not exist". Now satellite navigation applications are basically multi-mode. That is to say, in order to give users a better experience, major satellite navigation systems are compatible and complementary to each other, so that users can enjoy uninterrupted positioning services. Beidou editor applauds everyone’s patriotism, but has to tell you the truth realistically.

　　Moreover, the Beidou system has been adhering to the concept of "China’s Beidou, the world’s Beidou" since the beginning of its construction. The Beidou system is an open and inclusive system, and is willing to work with satellite navigation systems around the world to benefit mankind and serve the world. At present, the Beidou system has been compatible and interoperable with GPS and GLONASS systems. Therefore, when you use related satellite navigation applications in the future, you should receive more system signals with higher accuracy.

　　Wang Yongquan said that the navigation precision claimed by the Beidou Map APP only means that the map itself may be more fine and accurate, not just using BDS and saying goodbye to GPS. In the future, various navigation end points or professional equipment can use the signals of multiple satellite navigation systems at the same time, realize multi-system joint positioning or navigation, and provide users with more accurate and reliable positioning results. Compared with the GPS system, BDS also has a message service function. The user end point of the Beidou system has a two-way message communication function. Users can transmit 40-60 Chinese characters of message information at a time. This function can provide certain communication services in some special environments.

　　Empowering urban management to bring convenience to life

　　In fact, Beidou has been widely used in the field of industry and national defense, such as: precision surveying and mapping, power timing, intelligent driving test, precision agriculture, and new drones and smart cars. The centimeter-level high-precision positioning end point based on the Beidou satellite navigation system is playing an irreplaceable important "role". The short message service of the Beidou system can send its location to the outside world when the base station is damaged and there is no signal. This won precious time for the golden rescue in the 2008 Wenchuan earthquake.

　　"In the next three years, more end points such as mobile phones, bicycles, and wearable devices will use Beidou high-precision positioning services, empowering city management and bringing convenience to people’s lives." Industry insiders predict.

　　In the opinion of Peng Ling, a researcher at the Institute of Remote Sensing and Digital Earth of the Chinese Academy of Sciences, Beidou satellites need to be widely used, and the cost is still relatively high, and the performance stability needs to be further improved. Some industry insiders say that taking the chip as an example, due to manufacturing process problems, if the GPS chip is 10 yuan, the Beidou chip is 30 yuan. Enterprises need to control costs. If they want to mass-produce Beidou chips, how many companies are willing to spend more than 20 yuan?

　　Then there is the downstream user end. Although many Android brand mobile phones, especially domestic mobile phones, such as OPPO, vivo, Huawei, and Xiaomi, have been able to support the Beidou navigation system in recent years, Apple mobile phones, which account for a large share of the smartphone market, still do not support it. This may lead to embarrassing situations such as domestic mobile phones that cannot be used abroad where the Beidou navigation system is not yet covered, or Apple mobile phones are not suitable.

　　In this regard, Wang Yongquan seems more optimistic, "Take the public navigation as an example, most of the mobile phones and car navigation devices we use now support the joint behavior of GPS and BDS at the same time, but users can’t feel it, and many people will not care which satellite system is used for navigation." Wang Yongquan said, "By 2020, with the completion of the global network of BDS, BDS will be fully compatible with GPS, GLONASS and Galileo systems, and it will definitely be more widely used around the world."

　　Related Links

　　The civilian function of Beidou navigation system

　　Personal location-based service: When entering an unfamiliar place, you can use a mobile phone or in-car satellite navigation device equipped with a Beidou satellite navigation receiver chip to find the route to take.

　　Meteorological applications: The development of meteorological applications of Beidou navigation satellites can promote China’s weather analysis and numerical weather forecasting, climate change monitoring and prediction, and can also improve the level of space weather early warning operations, enhancing China’s ability to prevent and mitigate disasters.

　　Road traffic management: Satellite navigation will help reduce traffic congestion and improve road traffic management. By installing satellite navigation receivers and data transmitters on vehicles, the vehicle’s location information can be automatically forwarded to the central station in a few seconds. This location information can be used for road traffic management.

　　Railway intelligent transportation: Satellite navigation will promote the upgrading and transformation of traditional transportation methods. For example, in the field of railway transportation, by installing satellite navigation end point equipment, train travel intervals can be greatly shortened, transportation costs can be reduced, and transportation efficiency can be effectively improved. Beidou satellite navigation system will provide high-reliability and high-precision positioning, speed measurement, and timing services, promote the modernization of railway transportation, and realize the transformation of traditional dispatching to intelligent transportation management.

　　Maritime and water transportation: Most of the ships traveling in the world’s oceans, rivers and lakes are equipped with satellite navigation end point equipment, making sea and water transportation more efficient and safe. The Beidou satellite navigation system will provide navigation, positioning and safety protection for ships sailing on the water under any weather conditions. At the same time, the unique short message communication function of the Beidou satellite navigation system will support the development of various new services.

　　Air transportation: Using the advantages of satellite navigation accurate positioning and speed measurement, the instantaneous position of the aircraft can be determined in real time, effectively reducing the safe distance between aircraft, and even in foggy weather conditions, automatic blind landing can be realized, greatly improving flight safety and airport operation efficiency. By effectively combining the Beidou satellite navigation system with other systems, it will provide more security for air transportation.

　　Emergency rescue: Satellite navigation has been widely used in search and rescue in deserts, mountainous areas, oceans and other sparsely populated areas. In the event of major disasters such as earthquakes and floods, the key to successful rescue lies in timely understanding of the disaster situation and quickly reaching the rescue site. In addition to navigation and positioning, the Beidou satellite navigation system also has the function of short message communication. Through satellite navigation end point equipment, it can timely report the location and disaster situation, effectively shorten the rescue and search time, improve the timeliness of rescue and disaster relief, and greatly reduce the loss of people’s lives and property.

　　(The picture in this article comes from the official website of Beidou Satellite Navigation System)

The Mid-Autumn Festival and National Day holidays have ended.

The working mode is turned on.

How did you spend this holiday?

Have you ever eaten an unforgettable meal?

Take a picture of the unforgettable early autumn scenery!

Previously, iJinshan released a "Post the beautiful holiday photos you took in Jinshan" collection, and netizens submitted articles one after another to post the beautiful photos they took during the holidays. The editor selected a total of 10 beautiful pictures. Let’s enjoy their works and stories together!

The earth’s skin hasn’t turned red yet, but tourists are still like weaves.

Location: Blossom at Sea

Author: R.L.

Enter the autumn day like the palette is overturned.

Location: Blossom at Sea

Author: Ye Zi Suiu

The beach is a sea of people, and all kinds of water sports make me have a lot of fun! Surfing, beach volleyball, and super cute sand sculpture exhibitions. Enjoy the sun and waves with a group of friends and make good memories. Various food stalls, filling the stomach and filling the mood.

Location: Jinshan City Beach

Author: gwj

Street lighting.

Location: Gate 5, Jinshan City Beach, Mengshan Road

Author: ang_ Trade

Thousands of fireworks are like the capital city, and the Yuan room used to make a big profit. Estimates are full of customers, and the human name is Xiao Linqing so far.

Location: Blossom at Sea

Author: Christo

This journey has made me realize more clearly that Jinshan is moving forward with a drive to make life better for Jinshan people and to make everyone feel the beauty of Jinshan!

Venue: Jinshan District Planning Exhibition Center

Author: Late Drunk Evil

The whole place of Fengjing Ancient Town exudes a charming tranquility and beauty. I am full of yearning for this because it brings me a unique feeling beyond the hustle and bustle of the city.

I was intoxicated by the flowing water on the small bridge in the ancient town. As I strolled on the old stone bridge and walked along the water bank, the clear water murmured softly, contrasting with the reflection under the bridge. The sight made me feel a pleasure in living in harmony with nature, as if time had slowed down here. And I was also attracted by the unique atmosphere of life in the ancient town.

Walking through the narrow stone streets, I saw many exquisite traditional buildings that carried the history and culture of the ancient town. Snack stalls exuded an alluring aroma, and art and handicraft shops displayed exquisite handicrafts. All this brought me an ancient and warm feeling, which made me deeply love this town.

For me, the ancient town brings a sense of tranquility and relaxation. Here, I can escape the hustle and bustle of the city and immerse myself in nature and culture. Every scenery makes me feel refreshed, every detail makes me feel warm. This sense of tranquility makes me feel as if I have traveled through time and space, back to a peaceful and ancient era. Fengjing Ancient Town is not only a picturesque place, but also a beautiful place to soothe the the heart and purify the mind. I am so moved that every moment left behind becomes a part of my beautiful memories.

Location: Fengjing Ancient Town

Author: Safe in and out

Record different beauty.

Location: Jiugong Road

Author: ten

The sun shines on the lake in the water nest scenic area of Caojing, reflecting a large area of broken gold luster, and the boat floats in it, like a light white bird. I can’t help but take my mobile phone to record the green trees and vines along the coast, the beautiful flowers and grass, the simple buildings that are scattered, and the vastness and magnificence of "water and sky", and my heart gradually brightens.

Green water and green mountains are Jinshan Yinshan, Jinshan is beautiful as the base color, holding the brush of rural revitalization, and outlining a beautiful vision of beautiful countryside and happy life.

Location: Caojing Shuihao Scenic Area

Author: Soft Heart Moon Egg

The teaching building is bright and dignified, the desks and chairs are neat, the sports field is clean, the parking lot is empty, the camphor trees are lush, and the birds are twittering. Autumn is crisp, the country is peaceful and the people are safe!

Location: Zhangyan No.2 Middle School

Author: Jade Flute Flying Sound

　　[Autohome News] On February 23, 2023, Geely Galaxy, a mid-to-high-end new energy series under the Geely brand, unveiled its mystery. In the future, Geely Galaxy will cover two product series of "intelligent electric hybrid" and "intelligent pure electric", and has a new product image, a new generation of styling design and a new channel ecology. Perhaps seeing this, many question marks have emerged in everyone’s mind. Why did Geely make such a series? How will other products be divided in the future? What products will this series have in the future? What are the competitors? How much will it sell? Where to sell it? How to sell it? Don’t worry, with these questions, you will know all about it in 5 minutes.

More exciting videos are available on the Autohome video platform

Highlights of this article:

1. The new energy market is still the Red Sea, and Galaxy is the stepping stone to Geely’s new era

2. Positioning mid-to-high-end new energy, divided into intelligent electric hybrid L series and intelligent pure electric E series, 7 models will be launched in the future, and the first model (|) will be delivered in the second quarter

3. Introduction to the Galaxy L7 model

4. New channels + new ecology, online and offline service integration

5. Under the new rules of the game, Geely Galaxy may indeed become the "Son of Version"

● Why build a galaxy? – The new energy market is still a red ocean

　　In the past two years, the domestic new energy market has seen explosive growth, and it seems that every manufacturer is launching sub-brands and new series to cope with the electrification tide. In 2022,Sales of new energy vehicles in China reached 5.674 million units (Passenger Federation), an increase of 90% year-on-year.But the penetration rate is only 27.6%, still has a considerable market capacity. Geely’s total sales in 2022 are 1.433 million, new energy vehicle sales are 328,700, and the penetration rate exceeds 30% in many months. Compared with many brands focusing on the new energy market, it is not cheap.

"Haval A07, Haval B07 DHT"

　　Take a look at BYD, which has been "surging" all the way, and then look at the new forces that used to be regarded as "inferior horses". The new energy tide has broken through the hearts of many users. Faced with this situation, traditional car brands have more or less expressed their eagerness to embrace electrification. For example, Great Wall will launch more than 10 new energy models in 2023. For example, SAIC Motor Group has set a sales target of 1.50 million new energy vehicles. Behind the exaggerated numbers is the intense hand-to-hand combat under the new energy tide. Even if we are not in it, we can still feel the tragedy.

"New logo of Geely Galaxy"

　　Therefore, Geely, which has been the sales leader of Chinese auto brands for 5 consecutive years, also seems to need to seek some "explosive points"."Goodfellas."According to the opinion in the column, in the foreseeable future, fuel vehicles may be regarded as the foundation, and new energy is the stepping stone to the next era. Because of this, the arrival of Geely Galaxy, which focuses on the field of new energy, can be said to be inevitable.

● Galaxy’s positioning and product planning – positioning mid-to-high-end, mainly targeting the 15-300,000 price range

"Chen Zheng shows the prototype car sludge model"

　　After the arrival of Geely Galaxy, the products under Geely Group will also usher in a structural reorganization. China Star, Boshi, Bing, and Emgrand will form a "Jixing" product series to continue to stabilize the basic market; Geometry brand will return to Geely brand and form a popular pure electric product series under Geely brand; finally, the Galaxy series will focus on the mid-to-high-end new energy market.The main car market of 15-300,000 yuan.The three product sequences have a clear division of labor, with fuel, entry-level new energy, and mid-to-high-end new energy each performing their respective duties. The future blueprint has emerged.

　　In the future, Geely Galaxy will launch 7 products, including Geely Galaxy intelligent pure electric E series and Geely Galaxy intelligent electric hybrid L series, respectively Geely Galaxy E6/E7/E8 and Geely Galaxy L5/L6/L7/L9, the detailed IPO time of each model is as follows:

　　In the future, intelligent hybrid and intelligent pure electric architectures will be built on their own dedicated platforms, among which Geely Galaxy’s intelligent hybrid architecture will cover A0 to B-level products; intelligent pure electric architectures can cover A-level to D-level products.

　　In addition, Geely’s original "SHIELD Battery Safety System" not only prevents spontaneous combustion of batteries, but also builds a complete set of "no blind spot" safety protection systems based on batteries and integrates architecture, vehicle, intelligent control, and cloud. It can pass 8 shields such as "Architecture Ten Gongge Patent, Vehicle Cage Protection, Fast Charge Safety and Worry-free, BMS3.0’Battery Doctor ‘Intelligent Control System" to ensure the safety of systems such as battery pack Pack and battery module.

　　In terms of thermal efficiency, the new generation of Raytheon hybrid engine B-Plus equipped with Raytheon Hybrid 8848 has achieved a peak thermal efficiency of 44.26% in mass production, and the next generation Raytheon hybrid engine with a thermal efficiency of 46% has been in the verification stage. In terms of performance, Raytheon Hybrid 8848 "three-speed variable frequency electric drive" has evolved again. It is the first intelligent electric drive in the world to achieve P1 + P2 dual motor overclocking drive. The combined power of the two-wheel drive reaches 287kW, and a super performance version with a combined power of 488kW will be released in the future.

● Galaxy L7

　　At the press conference, the Galaxy L7, the first model of the Galaxy series, made its debut and started booking at the same time. The new car will be delivered in the second quarter and will be used as a Torch Relay car for the Hangzhou Asian Games. The new car is a plug-in hybrid SUV model, focusing on long cruising range. In terms of appearance, the Galaxy L7 creates a relatively full shape, with a lot of curves in the front part of the car, and the details are also the mainstream style trend of current new energy vehicles. The side lines use a similar slip-back design, but it is not very inclined, so the head space for the rear row is not affected by the shape.

　　In terms of body size, the length, width and height are 4700mmX1905mmX1685mm, and the wheelbase is 2785mm, which is the size of a compact SUV. It is close to the size of BYD Song PLUS and Honda CR-V. For an ordinary family of three, practicality is guaranteed. In addition, the door does not use the hidden door handle that some new energy brands prefer. From the experience of previous winter tests, this traditional door handle will lose some of the overall feeling of the door, but it is convenient to pull, and it can also reduce the possibility of being frozen to death in extreme environments. The rear of the car adopts a through-type tail light, which is also the most mainstream style at present. The simple rear is clearly layered, and the two-color guard at the bottom makes it more visually eye-catching.

　　The interior is designed with a hug style as a whole. The center console is supplemented by multiple large screens, 10.25-inch meter + 13.2-inch center control screen + 16.2-inch passenger screen + 25.6-inch AR HUD. Four display screens provide rich driving information and entertainment information. The pocket block design makes the front center channel more practical, providing more cup holders, storage space and wireless charging positions.

　　For the most important chip of a smart car, the Galaxy L7 has an 8155 chip, which also allows the Galaxy N OS system to be used for faster and smoother control and improved user experience. The boot speed, application response speed and Keyword Spotting speed are all agile. In the field of intelligent driving, the "heaven and earth integrated" version of Galaxy Smart Driving solution based on Geely Satellite will be launched soon. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in 1 day, combined with intelligent network professional test field and actual road test, to meet the L3 global certification standard.

　　Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the vehicle-level certification. Through the integration of Geely satellite communication, navigation, and remote sensing technologies, this technology can achieve accurate positioning and never lose contact. It is expected that in 2025, Geely will complete the network of 72 low-orbit satellites, and Geely Galaxy Smart Drive will achieve global positioning without blind spots. In the future, Geely Galaxy Smart Drive will also take the lead in mass production of leading technologies such as cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing.

　　In terms of comfort, in addition to enough space, the co-pilot provides a leg support function, as well as heating, ventilation, massage, physiotherapy and other configurations. In theater mode, the seat automatically reverses to a comfortable angle of 35 degrees, providing a good viewing posture.

　　In terms of power, the new generation of Raytheon hybrid technology is equipped with a 3 DHT Pro variable frequency electric drive, using the P1 + P2 solution, which can not only assist the drive, but also drive independently. In terms of performance, it also has remarkable performance, accelerating from 0 to 100km/h in 7.5 seconds, and in the case of power loss, the official average fuel consumption level can also reach 5.23L/100km.

● How does Geely Galaxy sell? – New channel + new ecology, online and offline service integration

　　As a new mid-to-high-end new energy series, Geely Galaxy will create a new channel ecosystem. Among them, the new channel will have two models of "direct connection to users" and "agent distribution", which will make orders online, make prices more transparent and direct, and avoid the price chaos that once plagued everyone.

　　On the offline side, Geely Galaxy will provide "experience" and "delivery" services, and will lay direct experience stores in cities such as Beijing, Shanghai, Hangzhou and Shenzhen. It is reported that 350-450 experience stores will be established in 2023, and the number of Geely Galaxy experience stores will reach 650 in the future.

　　In addition, Geely will also introduce new user experience and service standards. For example, at the after-sales services level, Geely Galaxy will set 247 new standards; at the same time, Geely Galaxy will also create a new app to open a new channel for users to communicate online, and you can also find interested communities in the app; it is worth mentioning that half of the space in Geely Galaxy’s offline stores will be set aside to provide users with more experience and create a "user space". This user ecosystem seems to be quite popular in the current new energy market. In addition to changing to online services, services also pay more attention to users’ sense of experience and belonging.

● Geely Galaxy’s Prospect Analysis – Can You Really "Look Up at the Galaxy"?

　　The establishment of a new product series often has a clear purpose. Geely has obviously paved the way for Galaxy, and the geometric brand has returned to Geely, focusing on the entry-level mass market, and has entrusted the mid-to-high-end new energy series to Galaxy. Perhaps, just like Dynasty and Ocean Network to BYD, Galaxy not only represents a new product series, but will also become a label existence in the future.

　　In 2022, Geely’s new energy vehicle sales 328,700, compared to 2021 tripled, better than the average growth rate of the industry, without the Galaxy is still the case, with the arrival of the Galaxy, combined with the new energy penetration rate in 2023 or more than 30%, although the new energy track is crowded, but it has left a relatively open space for the Galaxy to play.

　　Of course, from the perspective of the first model launched by Galaxy, the Galaxy L7 is positioned as a compact SUV, with a long range, equipped with a new generation of Raytheon electric hybrid technology, equipped with 3 DHT Pro variable frequency electric drive, and using the P1 + P2 scheme, it can not only assist in driving, but also drive independently. The acceleration from 0 to 100km/h is 7.5 seconds. In the case of power loss, the official average fuel consumption level can also reach 5.23L/100km.

　　Judging from these data, Galaxy, which is positioned as "mid-to-high-end", is not eager to challenge higher-level fields, but starts with the "unavoidable choice" – the compact SUV market. This level is also the most difficult market segment. BYD Song PLUS New Energy, Haval H6 (PHEV version has been launched), Changan CS75 PLUS (intelligent iDD version will be launched soon) and other powerful products are eyeing. Looking at the sales rankings for nearly half a year, the former ace players under overseas brands have almost been squeezed out of the top five. Are overseas brands panicking? Perhaps the news of Toyota’s bZ4X price reduction not long ago is a very objective answer, which is enough to see that the rules of the game in the domestic market have really changed.

　　Using the game as a comparison, each version update will have a corresponding "version of the child" birth, the former strong hero may be reduced to a sewer character, version abandoned child. As a product of new rules and new versions, we seem to have reason to believe that, combined with the latest trends and user preferences in the current market, coupled with Geely’s understanding of the domestic market over the years, Galaxy will definitely follow the trend and show some strength; as for what height can be reached, it is worth looking forward to.

　　Internally, Geely Galaxy seems to be facing some problems as well. Don’t forget that Geely Group also holds hands such as Lynk & Co, Extreme Krypton, Extreme Star, Volvo, and even Lotus. According to the brand positioning and product price range currently given, Geely Galaxy series products are likely to overlap with these brands in the future. At that time, how to form a differentiated style with them? Presumably this is a big question in the hearts of many friends.

"Site map of Geely’s internal communication meeting"

　　In the previous internal communication meeting, I also discussed this issue with manufacturers, and finally came to the conclusion that there are various consumer groups in the market, and different product types and design concepts can be used to attract different audiences. To give a more practical example, when the Lynk & Co or even the JK brand was just born, it also had some price overlap with the products of the Geely brand, but now, these contradictions about price overlap do not seem to have been transferred to the final choice of users. All in all, products at the same price and positioning can win the favor of users with different needs through different design concepts, configuration performance, etc. Therefore, friends who are worried about Geely Galaxy’s "involution" are completely unnecessary.

Editor’s summary:

　　At the end of the article, I would like to say some digressions. Previously, Geely Galaxy released a poster, which triggered a wave of heated discussions. "Galaxy, the starry sky that everyone looks up to", the breadth and depth of Chinese immediately reminded us of the high-end brand Look Up released by BYD before, and then many Chinese brands such as Look Up, Changan Deep Blue, Haval, Lantu, Changan, Dongfeng, etc. released warm-up posters one after another. This wave of collective fighting has gone beyond the scope of marketing, and even made me feel inexplicably moved.

　　In the past, such a scene may have only appeared on those so-called "tall" overseas brands, the most classic of which was the flirting and falling in love and killing of the BBA troika. Now, Chinese brands have also begun to do the same in the new energy market, and instead of arousing users’ resentment, they are viewed with a peaceful and even slightly proud attitude. This not only shows the confidence of the brand, but also seems to represent the rise of a new power and the germination of a new culture. Perhaps, seeing a beautiful and appropriately warm-up poster, many friends will feel a sense of relief that "their children have finally become talents".

　　Finally, a very interesting quote was posted during the hot discussion of the poster: "Whether it is’looking up at the Milky Way ‘,’ the deep blue ‘,’ the vast universe ‘,’ the Milky Way Yaoguang ‘or’the sea of stars’, the Chinese car brands born under the red flag, everyone has a bright future." (Text/Autohome Du Andy)

The picture comes from NIO’s official website. If there is any infringement, please inform and delete it.

On March 1, NIO announced its financial report for 2022, with a net loss of 14.437 billion yuan in 2022, breaking the trend of gradually narrowing losses in the past two years. The market believes that it seems to return to the dilemma of being in the ICU in 2019. In comparison, Li Auto’s loss of 2.03 billion yuan is almost negligible.

Gross margin cut in half, expenses further increased, cash reserves dropped… The sustainability of NIO began to face widespread doubts, and the reaction of capital markets was more direct. On March 1, the US stock market closed down 5.96%. At $8.83, it reached a new low since the second half of 2020.

Li Bin and NIO are under great pressure.

But at the same time of huge losses, NIO is still up the ante. Recently, NIO announced that it will add 1,000 replacement stations this year to cover more markets in third- and fourth-tier cities. Li Bin believes that in addition to the first-tier market, there is still more market space to expand. The construction of the charging and replacement system is providing support for NIO to sell cars.

In addition, the Financial Union reported that NIO’s new factory settled in Chuzhou, Anhui, and will put into production NIO’s third brand Firefly. Unlike the high-end positioning of the NIO brand, Firefly focuses on low-end models, and the price range may be 100,000 yuan to 200,000 yuan, or even 100,000 yuan.

At this time, if combined with the construction plan of the power station just mentioned, it seems that NIO’s sinking ambition can be found. Around this phenomenon, this paper attempts to answer the following three questions:

1. Why are car companies obsessed with the lower-tier market?

2. NIO, which starts from the mid-to-high-end market, "goes down", the advantages outweigh the disadvantages?

3. Is the lower-tier market a piece of fat for new power car companies?

Competing for the lower-tier market

Dcar and the China Electric Vehicle 100 Association released the "Low-tier market new energy vehicle user consumption behavior insight report", which studies and analyzes the portrait user, car purchase behavior and consumption trend of new energy vehicles in third-tier and lower cities.

The report pointed out that the lower-tier market users in the purchase of vehicles, the choice of new energy vehicles than the proportion of first- and second-tier cities, compared to first- and second-tier city users on the appearance of interior, cutting-edge technology, lower-tier market users are more concerned about parameter configuration and model price, the 150,000 yuan models are more favored.

Lower-tier market share of population

Zhang Yongwei, secretary general of the China Electric Vehicle 100 Association, made it even more clear that the new energy vehicle market will accelerate in 2023, with sales in second- and third-tier cities expected to account for more than 60%.

At the same time, our country is also accelerating the construction of new energy vehicle charging facilities. Cities in the third- and fourth-tier and below are promoting the increase of charging infrastructure building by formulating local subsidies and setting the upper limit of charging service fees. According to the latest data released by the China Charging Alliance, as of October 2022, the cumulative number of charging infrastructure in the country was 4.708 million units, an increase of 109% year-on-year.

From the current market development situation, the third- and fourth-tier markets are likely to be the next incremental space for new energy vehicles, and demand is being released.

Therefore, not only NIO, but also other new car players are eyeing the lower-tier market.

As early as three years ago, Tesla publicly announced the central city settlement plan, covering a total of 45 cities in the four major regions of China, including Yancheng, Jiangsu, Linyi, Shandong, Nanning, Guangxi, Ganzhou, Jiangxi and other low-tier cities – which was also interpreted by the outside world as Tesla’s sinking plan.

In March last year, Tesla published an article on its official account, "Tesla Village in the Mountains," describing how Cai Ge, who grew up in Panzhiga Village in Yunnan Province, inspired the villagers to replace their oil carts with Teslas.

In addition to further increasing the exposure of the original product, Tesla plans to launch a new model that is more accessible to the people, and is equipped with a more powerful, safe and cheap new battery.

The best implementation of the lower-tier market is BYD.

Data show that from 2021 to 2022, BYD’s sales of several hot-selling models in third-tier and lower-tier cities increased from 30% to nearly 40%. As of September 2022, BYD’s store ratio in third-tier and lower-tier cities was about 50%, with nearly 800 stores. BYD is reaping the growth dividends of the new energy vehicle market with its cost-effectiveness and car cost advantages.

In addition, Li Xiang, chairperson of Li Auto, said that another focus of Li Auto in 2023 is to expand the network layout of third- and fourth-tier cities. It is expected to add 50 urban layouts and 150 stores, basically completing the coverage of third- and above-tier cities.

Xiaopeng is also offering cost-effective products to the wider market. Xiaopeng P5 has the "world’s first mass-produced lidar smart car" label, and the subsidized price is 157,900-223,900 yuan. Xiaopeng’s experience center has also begun to expand to cities such as Liuzhou, Luoyang, Weifang, etc.

Second, with Tesla’s heart, lean towards BYD

However, it is a bit regrettable that the players seem to be actively planning, with the exception of BYD, most of them have achieved little.

After analyzing the sales channels of new car manufacturers such as Tesla and Wei Xiaoli, some research institutions found that their stores are still concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as in economically developed regions such as the Yangtze River Delta and the Pearl River Delta. Sales contributions also continue to come from these central cities.

But one thing is very interesting, today’s new car forces seem to be experiencing a "siege". Nezha and zero runners, who were originally developing steadily in the 100,000-200,000 yuan market, are focusing on the mid-to-high-end market to "gold-plated" the brand; while Wei Xiaoli, who is "looked up", hopes to use the lower-tier market to harvest more users.

From high-end to low-end, there are advantages and disadvantages. How should car companies choose? Huawei Smart Car Solutions BU CEO Yu Chengdong once said bluntly in an interview that he will not make a car within 200,000 yuan. But Che Bai think tank believes that small and beautiful cannot withstand big waves. For high-end car companies, it should impact the low-end market.

First, the high-end market is no longer attractive.

In the era when there were not so many new forces, Wei Xiaoli directly started building cars from the mid-to-high-end market, and after a period of relatively high-profile days, such as the Xiaopeng P7, NIO ES8, and Ideal ONE models, they all achieved very good results.

But Cui Dongshu, secretary-general of the Passenger Federation, said that in the current domestic new energy vehicle market, the sales of models under 200,000 yuan account for more than 50%, and it is expected that the market share of models under 200,000 yuan will be more than 70% in the future. This means that the high-end market where "Wei Xiaoli" is located is more than 200,000 yuan, which is not the fastest growing range.

Take NIO alone, Li Bin once proudly said that the average price of NIO exceeded 400,000 yuan. From another perspective, 400,000 yuan has also become a gap between NIO and the vast majority of users. If NIO wants to further increase its market share, it must enrich its product system, and sinking is an inevitable choice.

Secondly, the delivery volume is an important indicator of capital to see new power.

The logic is that the automobile industry has a strong economy of scale. In their book The Automobile Industry, the British economists Maxi and Silberstone argued that only mass production of cars can make prices more acceptable to consumers, and then consumers can promote product delivery, and a positive flywheel will run. And capital is also a big fan of this theory, so delivery is their primary consideration.

However, under the premise that high-end tram sales cannot increase rapidly, NIO’s delivery volume is worrying, and it has been forced to relinquish its top position in delivery volume since 2021.

NIO’s top priority now is to find new growth poles.

At this time, the launch of Alpine and Firefly sub-brands corresponding to the low-end market may be the key breakthrough for NIO to reverse the situation. If it enters too late, the market price may be divided by BYD, Tesla and other car companies, and it will be difficult for NIO to get a share.

The advantage of the high-end market lies in profit margins, while the advantage of the mid-to-low-end market is that it can move volume and provide higher risk resistance in times of economic crisis. Therefore, even with Tesla’s heart in mind, NIO has to rely on BYD.

Fortunately, NIO has obvious advantages in attacking the lower-tier market. For companies based in the low-end market, it is extremely difficult to move to the high-end market. In turn, high-end car companies sink into the low-end market, but it is much simpler. Price reduction and reduction are common solutions.

In addition, NIO has an advantage over other car companies, which is the power station. In Xingfu Town, Boxing County, Binzhou City, Shandong Province, NIO has 500 car owners, and the town’s household registration population is only 50,000. The reason why so many people are willing to buy NIO is because of the local construction of the power station.

When NIO’s charging stations are ubiquitous, it is difficult for other brand car companies to replicate them.

III. It is difficult to steal business from someone else’s mountain

The advantage is not small, but the problem of NIO entering the low-end market cannot be ignored. One of the keys is how much money NIO still has. When NIO went public in Hong Kong in early 2022, it revealed that the cash reserve was about 60 billion yuan, but NIO’s net loss in 2021 exceeded 10 billion yuan, and the net loss in 2022 exceeded 14.40 billion.

In addition to the loss mentioned at the beginning of the article, as well as spending huge sums of money to build and replace power stations, NIO will continue to build up the ante self-made battery, successively established (Shanghai Jiading) laboratory, set up research and development, manufacturing, sales (Anhui) company, 400 million yuan to invest in Xinganda, 12 million Australian dollars to subscribe to 12.6% of the shares of the Australian Mining Company (GR). Some time ago, Jianghuai Automobile acquired some assets of NIO at a price of 1.704 billion yuan, and many media believed that Jianghuai was assisting NIO.

Secondly, downward derivative models are not technically difficult for NIO, butBuilding a low-cost model is not easyAnd with the decline in raw material prices, the electric vehicle market is very likely to usher in a new round of price cuts to further compress NIO’s gross margin. At Tesla’s just-concluded investor day, Musk said that its models can further reduce costs by 50%. This undoubtedly poses a huge challenge to local new car makers such as Wei Xiaoli.

Moreover, Che Bai think tank checked the data of new energy vehicles to the countryside activities and found that traditional car companies are the well-deserved main force – BYD, Great Wall, SAIC, Jianghuai, Dongfeng, Chery and other traditional old car companies, vehicles are mostly small and mini cars priced below 100,000 yuan and with a cruising range of less than 300 kilometers.

In 2022, only a few new car brands such as Zero Run and Hezhong participated in the new energy vehicle to the countryside activity, and all "Wei Xiaoli" were absent. Why did this happen?

Different from traditional fuel vehicles, new energy vehicles put forward higher requirements for the after-sales services of automobile companies and the construction of local charging pile supporting facilities. Traditional car companies have more scale advantages in production and more perfect channel construction in the lower-tier market.

It is undeniable that the lower-tier market is the next traffic depression, but for most current car players, it is also a place full of thorns. Is the traditional car company relying on favorable terrain to continue to advance, or is the new force swooping into the battle? It is still unknown, but it is not up to NIO to choose.

Looking back at the price of Tesla Model X at that time, which was nearly one million yuan, it firmly stood in the position of a high-end brand, but since 2010, Tesla has been in a state of loss, and even reached the brink of life and death. It was not until 2016 that Tesla turned to the public to make a profit. Therefore, we might as well give domestic new cars some more time.

[Full text reference]

[1] "Insight Report on Consumption Behavior of New Energy Vehicle Users in the Lower-tier Market", China Electric Vehicle Hundred People’s Association & Dcar

[2] "BYD’s" price increase ", how long can it" sell the crown "?", inside and outside the table, Insight Data Research Institute

[3] "New energy vehicles enter the fourth year in the countryside, and the market needs more efforts to sink", China Consumer News

[4] "Tesla Village in the Mountains", Tesla Tesla

　　On September 9, the Ministry of Transport announced the "Regulations on the Administration of Taxi Driver’s Qualifications" and "Regulations on the Administration of Cruise Taxi Business Services" as supporting policies for the new policy of taxi online car-hailing. According to the "Regulations on the Administration of Taxi Driver’s Qualifications", from October 1, drivers who engage in online car-hailing services need to participate in national and local exams. The regulations also set the threshold for the exam. Those who participate in the exam must have "no five" and must have a violent criminal record. After passing the exam, they need to register to work, and the registration period of professional qualifications is valid for 3 years.

　　At the same time, the "Regulations on the Management of Taxi Business Services" have also been revised. The plan stipulates that cruise taxi operators should adjust the contract fee standard or quota tasks in a timely manner according to factors such as operating costs and freight changes. In the future, the adjustment of taxi "part money" will be adjusted according to the actual situation.

　　Online car-hailing drivers need to take exams to obtain professional qualifications

　　On September 9, the Ministry of Transport announced the "Regulations on the Management of Taxi Driver’s Qualifications" and "Regulations on the Management of Cruise Taxi Business Services" as supporting policies for the new policy of taxi online car-hailing. The revised "Regulations on the Management of Taxi Driver’s Qualifications" clarify the scope of application. The qualifications of taxi drivers include the qualifications of cruise taxi drivers and the qualifications of online booking taxi drivers. Combined with the characteristics of the new online car-hailing business, the driver’s conditions, exam content, certificate types, registration management, further education and legal responsibilities have been adjusted accordingly. The qualification regulations will be implemented from October 1.

　　According to the relevant regulations on professional qualifications, future online car-hailing drivers cannot "run naked" on the road and need to take the test like taxi drivers. Online car-hailing drivers need to apply for professional qualification exams and need to take national and local exams. Specifically, it includes national public subjects and regional subject exams.

　　The national public subject examination is a knowledge test with general normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation. Regional subject examinations, localities can set the test content according to their own conditions. There are certain differences between traditional taxi drivers and online taxi drivers.

　　A taxi driver who has obtained the qualification certificate shall only engage in taxi passenger service after registering with the qualification of the taxi administrative department. The valid period of registration of the qualification of a taxi driver is 3 years.

　　Only "Five No Personnel" are allowed to take the exam

　　The qualification regulations set a threshold for online car-hailing drivers, which means that not everyone can apply for the online car-hailing qualification examination.

　　Specifically, only those who have obtained the corresponding type of motor vehicle driver’s license and have more than 3 years of driving experience; no traffic crime, dangerous driving criminal record, no drug use record, no driving record after drinking, and no 12-point record in the last 3 consecutive scoring cycles; Only those who have no violent criminal record can become online car drivers.

　　Those who meet the above conditions can apply to take the test. The Ministry of Transport has made it clear that as a taxi driver, there is no difference in application conditions whether it is a cruise or an online reservation service.

　　Those who apply to take the taxi driver qualification examination shall provide proof or commitment materials that comply with relevant regulations before they can take the examination.

　　The cost of cruise taxis needs to be adjusted according to the actual situation

　　According to the Ministry of Transport, the revised "Regulations on the Management of Cruise Taxi Business Services" adjusted the scope of application and made a series of regulations on the positioning of the taxi industry and the distribution of interests between operators and drivers. It is clear that taxis are an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provide personalized transportation services for the public.

　　In response to the problem of "part money" for taxis, cruise taxi operators are required to adjust the contract fee standard or quota task in a timely manner according to factors such as operating costs and changes in freight rates, etc., to better build a business model of shared risk and reasonable distribution of benefits between enterprises and drivers, and accelerate the transformation and upgrading of traditional industries. In the future, part money will be adjusted according to the actual situation.

　　paraphrase

　　How to apply for a car-hailing license?

　　Why should ride-hailing drivers manage it?

　　According to the relevant person in charge of the Ministry of Transport, whether it is online car-hailing or cruise car, it provides a general passenger transportation service for the public, and the driver is subject to access management according to law. This is the bottom line requirement of the industry management department to ensure transportation safety and service quality. The "Regulations on the Administration of Taxi Driver Qualifications" have been revised to consider the characteristics of online car-hailing, and through "tailor-made" system design and management innovation, it actively supports the development of new business formats. For example: Compared with cruise car drivers, the content of the online car-hailing driver’s test is simplified to the greatest extent, and its registration and cancellation are stipulated. It can be completed by the platform company reporting to the taxi administrative department where the issuing authority is located.

　　Are the application conditions for cruise car and online ride-hailing drivers the same?

　　According to the relevant person in charge of the Ministry of Transport, according to the revised "Regulations on the Administration of Taxi Driver’s Qualifications", those who apply to participate in the taxi driver’s qualification examination shall meet the following conditions: Obtain a motor vehicle driver’s license of the corresponding approved driving type and have more than 3 years of driving experience; No traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking alcohol, and no record of 12 points in the last 3 consecutive scoring periods; No violent criminal record; Other conditions stipulated by the urban people’s government. As a taxi driver, there is no difference in application conditions whether it is engaged in cruise or online booking service.

　　How can I provide relevant proof materials such as a non-violent criminal record?

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that those who apply to participate in the taxi driver qualification examination must provide a motor vehicle driver’s license and a copy; no traffic accident crime, dangerous driving crime record, no drug abuse record, no drinking driving record, and no record of 12 points in the last three consecutive scoring cycles; no violent criminal record materials; identity certificate and photocopy and other supporting materials stipulated by the city people’s government.

　　Wang Hao, deputy director of the Highway Development Center of the Academy of Highway Sciences of the Ministry of Transport, said that this seems very inconvenient and will discourage many online ride-hailing drivers. But in fact, there is not much that individuals need to do. "Personal documents definitely need to be provided by individuals, but no criminal record and so on do not need to be provided by individuals. Individuals only need to promise no criminal record and so on. Whether it is true or not is a matter between the transportation department and the public security department."

　　What exactly is a non-violent criminal record?

　　In terms of criminal records, this regulation clearly states that there is a "no violent crime" record, not a "no criminal record". Lawyer Wang Yongjie, director of Beijing Zeyong Law Firm, introduced that a no-violent criminal record is a very clear legal concept. A no-violent criminal record specifically refers to a person who has no robbery, robbery, intentional homicide, intentional injury, rape, explosion and other crimes that endanger public safety. If it is only "criminal detention" or civil disputes, it is not a "violent crime". In addition, fraud is not included in violent crimes.

　　strategy

　　The entry of online car-hailing drivers requires four hurdles

　　The first step: the threshold

　　Only those who meet the "five no personnel" are allowed to take the exam

　　(1) Obtain a motor vehicle driver’s license of the corresponding type and have more than 3 years of driving experience;

　　(2) No record of traffic accident or dangerous driving, no record of drug abuse, no record of driving after drinking, and no record of 12 points in the last three consecutive scoring periods;

　　(3) No violent criminal record;

　　(4) Other conditions stipulated by the city people’s government.

　　Step 2: Apply

　　Eligible personnel may apply to take the exam

　　Those who plan to engage in taxi passenger transportation services shall fill in the "Application Form for Taxi Driver’s Qualification Certificate" and apply to the local municipal taxi administrative department to participate in the taxi driver qualification examination.

　　The application should contain the following materials

　　(1) Motor vehicle driver’s license and a copy thereof;

　　(2) No record of traffic accident or dangerous driving, no record of drug abuse, no record of driving after drinking, and no materials with 12 points recorded in the last three consecutive scoring cycles;

　　(3) Materials without a violent criminal record;

　　(4) Identity certificate and photocopy;

　　(5) Other materials stipulated by the city people’s government.

　　Step 3: Examination

　　Taxi and ride-hailing drivers must pass national and regional exams

　　Taxi driver qualification examination includes national public subject and regional subject examination.

　　The national public subject examination is a knowledge test with universal normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation.

　　The regional subject examination for the qualification of online taxi drivers is a knowledge test with regional normative requirements such as local taxi policies and regulations. The taxi administrative department of the local people’s government at or above the municipal level divided into districts may determine other examination contents by itself according to the characteristics of regional services.

　　Step 4: Register

　　The valid period of registration is 3 years

　　A taxi driver who has obtained a license shall be registered with the competent taxi administrative department before engaging in taxi passenger transportation services.

　　The registration of the taxi driver is completed by the taxi operator reporting to the taxi administrative department where the license issuing authority is located, and the reporting information includes the driver’s qualification certificate information, the employment contract or agreement signed with the taxi operator, etc.

　　The valid period of registration of taxi driver qualification is 3 years.

　　focus

　　What are the exams for professional qualifications?

　　scope

　　Drivers must pass a two-level test

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that the taxi driver qualification examination includes the national public subject and regional subject examinations.

　　The national public subject examination is a knowledge test with universal normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation. The taxi administrative department of the local people’s government at or above the municipal level divided into districts may determine other examination contents by itself according to the characteristics of regional services.

　　Wang Hao, deputy director of the Highway Development Center of the Academy of Highway Sciences of the Ministry of Transport, introduced that the national-level examination is mainly aimed at the specific problems set by the Ministry of Transport’s new regulations, while the regional examination is a regional examination set according to the local situation, mainly the specific content of the local new regulations.

　　content

　　Cruising taxi drivers need to take a geography test

　　According to the regulations, the regional subject test for the qualification of cruise taxi drivers is a knowledge test with regional service characteristics such as local taxi policies and regulations, human geography of the operating area and traffic routes. The regional subject test for the qualification of online taxi drivers is a knowledge test with regional specifications such as local taxi policies and regulations. Wang Hao introduced that from the content point of view, the test for cruise car drivers is more difficult than that for online taxi drivers. For example, cruise car drivers need to take the human geography test. Because all online taxi-hailing cars are equipped with navigation systems, there is no such requirement.

　　form

　　The written test is the main one, and there is no road test content.

　　After the regulations were issued, many drivers wondered, how to take the test and whether they need to take the road test again? Wang Hao introduced that the test is basically the content of the written test, which is similar to the traffic regulation test. Whether it is a national or local, there are question banks. The types of question bank questions are mainly multiple-choice questions and judgment questions, and are not likely to involve large questions such as short answer questions. Considering that the person applying to be a driver must have a driver’s license, there will be no repeated test of the content of the road test.

　　exam results

　　It is always valid without special circumstances, but registration is required.

　　Wang Hao introduced that after passing the exam, there are no special circumstances such as crime, and the test results are always valid, but you need to register to become a driver.

　　The revised "Regulations on the Administration of Taxi Drivers’ Qualifications" basically retains the relevant requirements of the original registration regulations for cruise car drivers. At the same time, taking into account the characteristics of the new business model of online car-hailing, it is stipulated that the registration and cancellation of online car-hailing drivers can be completed through the online car-hailing platform company reporting to the local taxi administrative department where the issuing authority is located. "That is to say, it can be collective registration of the platform or individual registration, depending on the specific regulations of the local government."

　　qualification certificate

　　If you have not registered for more than three years, you need to participate in further education

　　According to the introduction, the revised "taxi driver qualification management regulations" on the driver further education, only the results of further education requirements, further education of the way and process is no longer specific provisions, and clear driver further education by the taxi operator organization implementation, further implementation of the main responsibility of the operator, focusing on the effectiveness of further education.

　　At the same time, it is necessary to make it clear that those who have obtained the qualification certificate for more than 3 years and have not applied for registration should complete no less than 27 hours of further education before starting the job after registration.

　　Taxi

　　Taxi element money should be dynamically adjusted according to operating costs and freight rates

　　Cruising taxis can be fined 2,000 yuan for deliberately detouring

　　On September 9, the Ministry of Transport announced the newly revised "Regulations on the Administration of Cruise Taxi Business Services" (Order No. 64 of 2016 of the Ministry of Transport). The regulations require that, in response to the issue of taxi "share money", cruise taxi operators are explicitly required to adjust in a timely manner according to factors such as operating costs and changes in freight rates. At the same time, penalties have also been increased for violations or criminal acts committed by traditional taxi drivers. Eight acts such as detours will be fined up to 2,000 yuan.

　　Taxi element money needs to be adjusted dynamically

　　The revised "Regulations on the Administration of Cruise Taxi Business Services" adjusted the scope of application and made a series of regulations on the positioning of the taxi industry and the distribution of interests between operators and drivers. It is clear that taxis are an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provide personalized transportation services for the public. The amendment to the ministerial decree was solicited in early July this year. As an important supporting regulation for deepening the reform of the taxi industry, it will come into effect on November 1, 2016.

　　In response to the problem of taxi "share money", cruise taxi operators are required to adjust the contract fee standard or quota task in a timely manner according to factors such as operating costs and freight changes. This means that the taxi element money will be dynamically adjusted in the future.

　　Increase penalties for 8 types of behavior such as refusal to load

　　The revised draft increases the penalties for the following eight types of acts, and changes the "taxi driver who violates these regulations and falls under any of the following circumstances shall be ordered to make corrections by the road transportation management agency at or above the county level, and shall be issued with a warning or a fine of not less than 50 yuan but not more than 200 yuan" in Article 49 to "Cruising taxi drivers who violate these regulations and fall under any of the following circumstances shall be ordered to make corrections by the taxi administrative department of the local people’s government at or above the county level, and shall be fined not less than 200 yuan but not more than 2,000 yuan."

　　The specific acts include refusing to carry, bargaining, dumping passengers on the way or deliberately detouring; carrying other passengers without the consent of the passengers; not using metering equipment in accordance with regulations or charging fees in violation of regulations; not issuing corresponding fare bills in accordance with regulations; not carrying road transportation certificates and professional qualification certificates in accordance with regulations; not using cruise taxi-related equipment in accordance with regulations; failing to fulfill the agreement after accepting the cruise taxi electric call task; not using civilized language in accordance with regulations, and the car’s appearance does not meet the requirements.

　　Criminal liability for participating in taxi ticket scalping

　　It is worth mentioning that the revised draft emphasizes the punishment of the staff of the taxi administrative department for violations of regulations. The following acts: those who fail to implement administrative licensing according to the prescribed conditions, procedures and time limit; those who participate in or participate in the operation of cruise taxis in disguise; those who find illegal acts and do not investigate and deal with them in a timely manner; those who solicit or accept other people’s property, or seek other benefits, will be given administrative sanctions in accordance with relevant regulations; those who constitute a crime will be investigated for criminal responsibility according to law.

　　Beiqing Daily reporter learned that at present, many cloned cars use regular taxi invoices to defraud illegal income, and many regular invoices flow out through various channels. In the future, participating in taxi bill scalping will be prosecuted.

　　This article/Our reporter, Liu Wei

Text | Box Lunch Finance, Liu Xingzhi

Editing | Wang Jing

For more than 30 years, Wang Jianlin, the head of Wanda, has many friends, and even more people claim to be his friends, but there are not many "true friends" who are willing and able to pull him in times of crisis. Especially after 2018, Wang Jianlin’s circle of friends, some are imprisoned, some are too busy to care for themselves, and they still expect him to pull a hand.

If the standard of "true friends" is never to leave, Pony Ma, the founder of Tencent, will definitely be on the list of Wang Jianlin’s circle of friends and rank among the top.

On July 21, the shareholders of Beijing Wanda Investment Co., Ltd. (hereinafter referred to as "Wanda Investment") changed, and 49% of Wanda Investment’s equity was transferred to Shanghai Ruyi Film and Television Production Co., Ltd. (hereinafter referred to as "Shanghai Ruyi").

On the evening of July 23, the details of the transaction emerged. The buyer, China Ruyi (00136.HK), announced that it had entered into an equity transfer agreement on July 20, and the transaction consideration of 49% of the shares was 2.262 billion yuan.

Wanda Investment is the controlling shareholder of Wanda Film. Including this transaction, this is the fifth transfer of equity assets involving Wanda Film this year. Through these transactions, Wanda has cashed out about 7 billion yuan, part of which is used to "step on the point" to repay the debt. The latest news shows that Wanda has transferred the principal and interest funds of 400 million US dollars of bonds due on July 23.

Why should Shanghai Confucianism and Italy send charcoal in a hurry to solve Wanda’s urgent need to repay its debts? The grass snake gray line is hidden in its capital background.

Public information shows that Shanghai Ruyi is a wholly-owned subsidiary of China RuyiEvergrandeAfter several transactions, Tencent is now the controlling shareholder.

At present, the prospect of Wanda’s listing is uncertain, the debt concentration expires, and the selling of assets to cash in can’t help but remind the outside world of six years ago, also under the pressure of debt, Wanda sold off its assets and "broke its arm to survive". After that transformation and privatization, in early 2018, it was Tencent that took the lead, joined JD.com, Sunac, and invested 34 billion yuan in Wanda to "untie" Wanda and support its valuation.

Wang Jianlin was born in the tail of the planned economy, grew up in Sichuan, joined the army in Jilin, and started in Liaoning; Pony Ma grew up in Shenzhen, the bridgehead of reform and opening up. The two people, who are 18 years apart, have very different personalities and experiences. It is in the tide of private economy that they gradually come to the same end.

After taking the lead in investing in Wanda, Wang Jianlin and Pony Ma have been tied to the same boat. From the "Teng Million" cooperation in 2014, to Tencent’s leading investment in 2018, and then to the current delivery of life-saving money, Wanda’s two most dangerous turns, Tencent’s figure has always been around.

"After years of business and wealth, everything has always come to nothing." This is a poem written by Wang Jianlin many years ago. If not for Pony Ma, the metaphor of "everything" coming to nothing may have come true.

01

The first turning point in the lives of 68-year-old Wang Jianlin and 51-year-old Pony Ma both took place in 1989.

In 1986, Wang Jianlin switched from the army to serve as the office director of the Xigang District People’s Government of Dalian City. In 1989, he came to Xigang District Housing Development Company as the general manager, which was the predecessor of Wanda.

Also in 1989, Pony Ma was admitted to Shenzhen University. Shenzhen University did not have the astronomy department that Pony Ma was most interested in, so he settled for the next best thing and entered the computer major of the Department of Electronic Engineering.

From the perspective of the time, the two people were of different ages and backgrounds, and their life paths were very different, so there was no possibility of intersection. But with the vigorous development of the private economy, the two gradually came together on the road to business.

In September 2013, Hurun rich list, Wang Jianlin with 135 billion yuan wealth, more than Zong Qinghou family, the first time to become the Chinese mainland "richest man", this is the first time the real estate boss to get the "richest man" title. On the list, Pony Ma with 62 billion yuan wealth ranked third, when real estate was in full swing, the Internet is in the limelight, the former’s growth rate made other industries look at, the Internet’s growth rate made real estate developers are shocked.

As a commercial real estate leader, Wanda began to feel pressure from e-commerce platforms. Wang Jianlin once said that he "wants to establish an Internet e-commerce website that is different from Taobao and JD.com".

And Tencent, which has a social empire, also wants to make a difference in the field of e-commerce, so in 2014, facing a common opponent, Wang Jianlin and Pony Ma came together as "e-commerce partners".

In 2014, Wang Jianlin introduced Tencent, Baidu, the three giants announced the establishment of Wanda e-commerce company, Wanda Group held 70%, Tencent, Baidu held 15%, and plans to invest in the next five years 20 billion, to build the world’s largest O2O electricity supplier company.

Wang Jianlin’s expectations for this project are not high, and the lineup of "Teng Million" is also luxurious enough, but this seemingly strong and powerful commercial aircraft carrier is unfavorable. After the first phase of 5 billion yuan of funds burned out, Tencent and Baidu announced their withdrawal, and Wanda E-commerce ended hastily.

The failure of the "Teng Million" alliance is not surprising. The three companies seem to be strong, but none of them have e-commerce genes. The experience of the leading party Wanda in traditional commercial real estate has become a shackle for its e-commerce development.

This cooperation ended without success, Wang Jianlin 5 billion bought a lesson, but also harvested the friend of Ma Yun, this friendship will play a key role in the future.

02

In June 2017, a risk investigation letter from the China Banking Regulatory Commission pushed Wanda to the bottom, and Wanda’s six overseas project financing encountered strict control.

Real estate is a high-wire business, and the financing channel is the balance pole held by real estate developers. The two ends of the pole are assets and liabilities. The investigation of the Banking Regulatory Commission has greatly affected Wanda’s financing ability, and Wang Jianlin has to sell assets.

In July 2017, Wanda’s 13 cultural tourism projects and 77 hotels were packaged and sold to Sunac and R & F. Speaking to the media, Wang Jianlin said: "The transfer of the project can greatly reduce the debt of Wanda Commercial and further realize asset-light operation."

The move to sell assets at a low price has made the outside world question Wanda’s capital chain, but from the logic of buying and selling, Wanda sold assets at the same time, but also quickly reduced its liabilities, without hurting its bones. According to the financial report data, Wanda Group’s revenue in 2018 was 2142.8 billion yuan, completing 101.6% of the annual plan.

Wanda was able to escape from this crisis, except for Wang Jianlin’s decisive means of "breaking the wrist of a strong man", the actions of Pony Ma and others were also contributed.

On January 29, 2018, the official website of Wanda Group announced that Tencent Holdings, as the main sponsor, signed an agreement with Sunac, JD.com, Sunac China and Wanda Commercial in Beijing, planning to invest 34 billion yuan to acquire about 14% of the shares held by investors when Wanda Commercial Hong Kong H shares were delisted. According to this calculation, the total valuation of Wanda Commercial exceeded 240 billion ********ch higher than the 196.50 billion yuan at the time of delisting.

For Wang Jianlin, this financing is "three birds with one arrow". First, this financing solves the problem of overseas debt; second, by partnering with Tencent again, Wanda can tell the story of "new consumption" to the outside world; third, the support of the four giants’ real money allows the outside world to re-see Wandai, and Wang Jianlin can accumulate strength and seek listing again.

According to media reports, the deal was personally decided by the "No. 1" of the parties. Wang Jianlin personally called Pony Ma, Zhang Jindong, Sun Hongbin, and Richard Liu. After the four were basically finalized, they were handed over to the investment department to follow the procedure. The transaction took less than half a month from negotiation to finalization.

At that time, Caixin reported that this was a "marriage-style investment", and the two most important parties in the "marriage" were of course Wang Jianlin and Pony Ma.

Although the previous cooperation ended in vain, the degree of attention that Pony Ma attached to this cooperation only increased. In May 2019, the always low-key Pony Ma, surrounded by security and staff, walked into Wanda Plaza in Beijing Fengtai Science and Technology Park.

And Wang Jianlin, who is known as "never shopping", spent 2 hours walking around the Wanda Plaza side by side with Pony Ma. The online and offline "traffic king" is framed in the same frame, which aroused the imagination of the outside world.

03

However, less than a year after the same frame, the COVID-19 pandemic arrived, and both companies were affected. No matter how few of them shared the same frame, the vision of new consumption and smart retail was rarely mentioned again. It was not until the listing of Wanda Commercial Management was blocked and Wanda was once again mired in rumors of a liquidity crisis that Pony Ma’s figure reappeared behind Wang Jianlin.

In 2018, Wanda Commercial renamed itself Wanda Commercial Management and divested its real estate development business. In 2021, Wanda Commercial Management divested its business again, further lightening its assets, and seeking to re-list through its subsidiary Zhuhai Wanda Commercial Management.

In order to promote the listing, Zhuhai Wanda Commercial Management has introduced a strategic financing of up to 38 billion yuan in 2021, and the investor lineup is luxurious, including CITIC, China Merchants Group,Country GardenWait, Tencent is also among them.

However, Zhuhai Wanda Commercial Management has failed three times in a row and submitted its fourth statement on June 28 this year.

The IPO time table has been delayed frequently. In addition to facing the pressure of failing to gamble and repaying tens of billions of investment funds with principal and interest, under the influence of pessimism, Wanda has once again fallen into a liquidity crisis. On June 28, Wanda Commercial Management announced that the registration process of 6 billion yuan corporate bonds previously applied for issuance was suspended, and Fitch, Standard & Poor’s and other institutions have also downgraded Wanda’s rating.

In order to re-prop up the "balance pole", Wang Jianlin had to sell assets again. Since March this year, Wanda’s companies have transferred shares and assets related to Wanda Film five times, cashing out about 7 billion yuan. The latest transaction, the opponent is China’s Confucianism controlled by Tencent, and Tencent’s living water has once again flowed to Wanda.

Of course, this time to help Wanda, not only Ma Yun alone, in July 11th, Wanda investment also 2.173 billion yuan trading consideration to the Oriental wealth controller wife Lu Lili transferred 180 million shares of Wanda Film stock.

In fact, under the accelerated recovery of the entertainment industry, Wanda Film is currently one of the few chips for Wang Jianlin to ease liquidity pressure. IPG China Chief Economist Bai Wenxi told Lunch Finance that Wanda Film is currently one of the listed company targets under Wanda Group that are of good quality and easy to strategically transfer or reduce holdings in exchange for repayment.

In addition to selling cultural assets, in May this year, Wanda also plans to sell a payment license for 1 billion yuan to rescue the emergency. Douyin Zhang Yiming is a potential buyer. At present, the two parties have initially contacted, and the transaction has not yet been settled.

For more than 30 years, Wang Jianlin has had both highs and lows in the market, and he has also been used to the ups and downs of his partners and competitors. Since 2013, Wanda has cooperated with real estate companies such as Sunac, R & F, Vanke, and has also intersected with Internet upstarts such as Baidu, Tencent, and Ali. However, in the two important turns of Wanda, only Tencent has always "never left".

From a business perspective, Wang Jianlin has keenly observed the huge changes brought about by the Internet to business, and Pony Ma also realized that online development must ultimately serve offline, which is the basis for the cooperation between the two. In an article published by CCTV recently, Pony Ma said that "the role of the platform economy in empowering the real economy, promoting technological innovation and exploring the international market is increasingly prominent".

The common goal of the two sides is only the basis for cooperation. At present, Wanda wants to sell assets, and the top Internet companies are the few buyers who have the strength to take over.

Of course, the only buyers who are capable and willing are not Ma Yun. Wang Jianlin’s Moments may welcome new members, such as Zhang Yiming, but under the long-term deep interest binding, Ma Yun may be the most important old friend of Wang Jianlin at present.

References:

"Wang Jianlin’s troubles: the road ahead for Wanda Commercial Management to go public is unknown, and Wanda Film’s equity is constantly being sold" Titanium Media

"Teng Million" broke up, Wanda’s e-commerce road collapsed? "China Net

"Wanda financing breaks the deadlock, leading the four giants to target listing within five years" Caixin

"The four giants’ investment in Wanda Insider: Wang Jianlin communicated by phone one by one, and Ali did not vote against it"

"Exploring the store Wang Jianlin Ma Yun joined hands with the" smart square "traffic king cooperation is not easy" Beijing Business Daily

The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."