In the new era, film marketing broadens the space.

The film market ushered in a long-lost recovery in the National Day file.

The Battle at Lake Changjin, the head blockbuster, has already sold more than 100 million yuan at the box office the day before its launch, breaking 12 movie history records, such as the single-day box office of China’s film history drama. At present, the cumulative box office has exceeded 1.6 billion. "My Father and I" followed closely, and the box office also broke 100 million for three consecutive days.

Due to the special schedule, patriotic blockbusters were given high hopes of "saving the market". And "letting the audience enter the cinema" is not only the reason why the National Day blockbuster has attracted much attention, but also the role of film marketing in the whole industry.

Whether targeting the target audience or spreading the word-of-mouth before screening, the whole process of film release is inseparable from the role of film marketing.

China’s film market has achieved the first place in the global box office last year, and is moving towards a new stage of development. The revolutionary changes brought by big data and short videos in the field of film marketing also need further discussion and exchange.

On September 25th, at the 11th Beijing Film Festival Marketing Summit Forum hosted by Beijing International Film Festival Organizing Committee, hosted by Beijing Film Academy and co-organized by Film Knowledge School, Hou Guangming, former Party Secretary of Beijing Film Academy and Secretary General of National Film Think Tank, Li Ning, Senior Vice President and CEO of Xinli Media, Sun Zheyi, President of Sunac Culture Group, Zheng Zhihao, CEO of Maoyan Entertainment, Zhang Wenbo, founder of Bole Marketing, and Xiao Yi, head of content cooperation in Tik Tok, shared the new era, the development, changes and future of film marketing.

The following is the arrangement of poisonous eyes’ speeches on the forum-

Hou Guangming: Marketing is equivalent to giving the audience a reason to enter the cinema.

The first change is a change in meaning.

In the traditional sense, marketing is only about selling films. I just need to sell the films after they are finished. Now marketing is an activity that covers all aspects of the film industry chain and goes deep into all levels. With the blessing of technology, it goes into all links.

To put it in a popular way, marketing is equivalent to giving the audience a reason to go to the cinema to see a movie. This reason is not simply given, but after the early creation and production, the whole process of filming is actually creating this reason, so with the blessing of technology, marketing can now enter all links.

For example, from the beginning of film planning, the target market is locked according to the analysis of big data, and then personalized, implanted with corresponding cultural elements, and even corresponding stars, and the corresponding plot is improved according to the needs of the audience. The production stage and distribution stage are also carried out according to the characteristics of the stage and the task of marketing.

The significance to the enterprise is to maximize the value of the film. China is now moving from a big country to a powerful country. Our movies are getting bigger and bigger in box office and production. In a sense, the risks are getting higher and higher and the competition is getting more and more fierce. This requires our marketing to accurately locate and personalize.

Second, the thinking of film marketing has also changed greatly. In the past, it was simply selling films, but now the film marketing thinking is more integrated and in-depth, and there is even cross-industry marketing.

Take this year’s Spring Festival as an example. Almost many films and all films are distributed across borders, including logistics, real estate, games and so on.

The third important change, I think, is the change of marketing channels. From traditional media to new media to all media, the time and speed of change are getting faster and faster.

Last year, due to the impact of the epidemic, including the blessing of technology, it quickly switched from offline to online, such as cloud announcement, online and offline roadshows, and almost all film industries.

The last important change is the socialization and precision of the whole marketing model.

The audience in China is very mature now. They are no longer superstitious about big directors, big IP and big stars, but they believe in their own impressions and friends’ impressions. Therefore, the word-of-mouth of friends and the rating on the Internet are very important. I think we have had a lot of experience in this precise creation.

Of course, the new methods in the middle also have a crooked path, which deserves our attention in marketing. For example, we can’t talk about heroes purely by traffic, we can’t be entertained, and we shouldn’t violate some marketing ethics to do something we shouldn’t do.

Li Ning: The essence will not change, let the emotions touch the audience.

Now our film marketing, whether in the traditional era or the new consumption era, in fact, the film marketing is a kind of packaging and dissemination around the content of the film.

Personal understanding of the spread of film marketing is mainly about the type and emotion of the film. It is necessary to accurately tell the audience that the film is about to be released and what will attract you. Please go to the cinema to buy tickets, tickets and watch movies. This desire arises.

In terms of film marketing, the development now is gradually transparency. We still have to insist on conveying the true feelings expressed by the film content to the audience, so that we can truly gain the recognition of our audience.

This type of clarity allows the audience to gain the information conveyed by the film marketing more clearly, and only when it is released can these audiences who love our film be summoned, and then the word-of-mouth will be formed after the screening, which will drive the long-term distribution and promotion of this film.

Li Huanying, which we made during the Spring Festival, is a comedy, but it conveys Chinese feelings. The The Battle at Lake Changjin premiere that we are going to make in a while, and My Father and I, which will be released soon, is actually a film about feelings of home and country, war types and action types, which is a type of indoctrination.

Just now, Secretary Hou also said that the audience of China movies are increasingly picky and professional about the content of China movies, and they have a special desire to see good movies. At the same time, they have subdivided the types of movies. Many viewers may like a certain type, such as romance, comedy, war, action, police and gangster movies, which are more and more subdivided and more professional. Therefore, our marketing is required not only to innovate in form and content.

I insist that all forms of film marketing should constantly innovate and adapt to the changes of the market, the innovation of the trend technology and the changes of the platform. However, in essence, we will not deviate from it, but we should let the emotions touch the audience and let the audience really enter the cinema for the types, characteristics and true feelings conveyed by the nature of the film.

Sun Zheyi: Marketing is the whole accumulation and cultivation of IP.

Our travel team also visited the world a few days ago. Their first reaction was that all the equipment was much worse than ours, but IP was much stronger than ours, so the recognition of this kind of users was completely different. I believe that the global data is much better than ours. What we lack is IP.

Just now, both Secretary Hou and Li Ning have mentioned a lot. Now, many publicity marketers are saying that the influence of marketing on the whole box office is actually not so great. In essence, it is whether the film is good or not and whether the film is what the audience wants. Therefore, we definitely need to put the marketing in front of content creation. We really need to know who we are selling to. When the project starts, we need to know who the film is sold to and how to sell it.

A few years ago, China basically followed the monolithic logic, but now it has seen that in the next three years, it will basically become a mainstream product line in China. The whole style of play should not regard the so-called marketing as a propaganda of a movie. In fact, marketing is the whole accumulation and cultivation of IP.

There will be a change in the future. There are more and more serialized movies and dramas now, which will lead to some changes in marketing actions in the future. Because in the future, it is not only a monolithic marketing logic, but also an IP marketing logic.

Second, I don’t think it’s wrong to cast a short video of Tik Tok and Aauto Quicker. The subsequent marketing model of IP will change, and short video is still a particularly big investment point.

We are looking at a data recently, that is, the data of Tik Tok e-commerce. Two years ago, their entire GMV was almost 50 billion, last year it was 1 trillion, this year it was 2 trillion, and three years later it was 10 trillion.

Tik Tok is our so-called second-class e-commerce, and the first-class e-commerce is only when I have a purchase demand. For example, Ali and JD.COM go to Ali and JD.COM to buy something when I want to buy it. Tik Tok actually inspires the logic of what you want to see. You don’t necessarily think you want to see it, or even you don’t necessarily think you want to see it, but Tik Tok has a large number of users and is very sticky. You can definitely see it when you brush Tik Tok, and you never know that the film is released or doesn’t want to see it until you want to see it.

Zheng Zhihao: Marketing should understand the content, the audience and the channels.

I sum up the changes in marketing cognition at this stage as "three understandings"

The first is "knowing the content". Now many marketing activities are pre-positioned and become part of the content.

We have a film with the theme of sports and running. The original name is "Starting", and the schedule has been fixed. But later, we found that the sports theme may not be able to reach consumers and reach the audience of the content well, so we later changed the name to "Great Dad" and chose to show it on Father’s Day. Different perspectives and marketing prepositions of the content have become the core and key to understanding the content today.

The second is to understand the audience. Mr. Hou also said before that we always say that there are data. In fact, whether there are data or not is not important. In essence, we understand the China audience.

There is a huge gap between the user portraits of China movie audiences and those of global users. Audiences in China have special needs for content, emotion, emotion and values, and they don’t just Follow something recognized by foreign countries, which may not work in China. Therefore, they should understand the national conditions of China.

The films we serve provide intelligent schedule selection, point-and-click selection, and suggestions on marketing points, such as schedule selection, whether to point-and-click, the location and people selected for point-and-click, and matching marketing channels. Today, we have some methodologies, and so do marketing points. In fact, the content of the same film may not be changed, but the choice of marketing points is actually biased.

There is a film with Li Ning, that is, "Serious Case of Anger", which is a typical action film and police film. Not long ago, it was Tanabata. On Tanabata, audiences in China, especially couples, needed to watch movies. In previous years, it was the mainstay of romantic films.

However, because in this user portrait, we saw a large number of female audiences’ goodwill and recognition of the director, and the width of female audiences’ viewing in the past year has continued to grow, all kinds of signs show that this can be done.

We did a lot of activities on Tanabata that day, including Nicholas Tse parachuting and watching Anger with couples. Anger hit a box office record two weeks after its release, which was unimaginable in previous Tanabata, so it is very important to understand the audience in China today.

The third is to know the channels. There are still many street sign TV advertisements in Hollywood today, but today, filmmakers in China have been able to make good use of the Internet, short videos, new media, various KOL and KOC, forums and channels with different characteristics.

Wechat has its own characteristics, bilibili has its own characteristics, and each channel has its own unique characteristics. We need to capture users’ interests and unique attributes based on the characteristics of this unique channel, so that they can really walk into the cinema.

Zhang Wenbo: Behind the channel change is the high efficiency of technology promotion and communication.

In fact, we simply divide marketing into two things: one is the output of content and the other is the distribution of content. Of course, our content refers to the secondary creation content, that is, the secondary creation based on the content of the film itself.

I went to the Beijing News in 2003. At that time, the film side took the initiative to invite reporters to participate in the press conference. It was necessary to give travel expenses and press releases to help you arrange interviews, so that you could publish this information in your newspaper, and it would be better to give a headline a big space. Because only in this way can the audience, audience, users and consumers know this information, and there is no more information.

By 2011, at that time, I had transferred from the media to the industry to engage in propaganda services. We made the film "Thirty-three Days of Broken Love". At that time, I had a strong feeling that the media-centric approach was gradually disintegrating and deconstructing, because that film should be the earliest way to spread on a large scale by social media in China.

Social media doesn’t need a so-called reporter or editor to help you edit and publish, and you can’t decide what content you want to publish. It depends entirely on the effectiveness of your own content to form a self-communication.

In fact, up to today, our whole communication logic is still the logic of content self-communication, but it has changed from words and pictures at that time to short videos now, but the audience’s information acquisition, sharing and discussion is actually based on a social logic, which is to consume this content as social money.

In 2019, I remember that the National Day was held in My People，My Country, The Climbers and The Captain, and Tik Tok began to play a huge role in the whole film marketing that year.

First of all, in that year, 30 or 40 films began to set up official tremors outside the micro-view, and continued to publish content on the official tremors. We were surprised to find that the broadcast volume of a short video may far exceed that in Weibo or any other channel, and the broadcast volume is accurate, because it is an intelligent recommendation and a way of directional communication, rather than passing by to see this exposure that may be invalid.

By last year, more than 80 films had official shakes, and there may have been hundreds of short videos with tens of millions of broadcasts a year, including selling tickets live last year and seeing applets this year. I believe the use of such applets will be a new boost.

Therefore, I think this channel is changing step by step from the era of traditional paper-based portal, to the era of social media represented by Weibo, and now to the era of short video represented by Aauto Quicker, Tik Tok. However, behind this channel change, it is actually the advancement of technology and making the whole communication more efficient.

Xiao Zhi: Short videos and algorithms bring more imagination.

As far as the platform is concerned, short video will change the technical level of film announcement, and I want to share a few points.

First of all, the production logic of materials. Most of the early promotional videos were put in pre-screening or outdoor advertisements, thinking that everyone was designing in a state of being able to read this for one or two minutes from beginning to end with a relatively devoted situation.

However, in Tik Tok, a passive, distribution and algorithm recommendation platform, all the shots in the first 20 seconds are mountains and rivers, and they are taken away without wanting to continue brushing, so the content that really attracts everyone to see behind may not be seen, so this also requires us to do new media and short video marketing, and we need to put more of these things in front soon.

The second point is the change of communication link. The original film marketing is largely exposure logic, that is, 360-degree integration.

But Tik Tok as a whole is an explosion logic, because it has certain social distribution attributes, and the explosion video effect of one million likes is far better than that of 10,000 videos with 100 likes piled together.

For example, I sometimes brush Tik Tok in the office, because it’s for public viewing, and I don’t wear headphones. My colleague next to me said that you also brushed this video? I brushed it last night, too, and then the conversation started. Movies themselves are also a kind of social behavior, and people need to watch social talks. In this process, an explosion video is very important, and 10,000 or 1 million works are lost in the sea.

The third focus is form. Now Tik Tok is not only a platform for short videos, but also a rich user scene. But in fact, as a film, the publicity period is relatively short, in which the publicity period is one or two days before the screening, and the form of live broadcast is also very important, forming a nodal exposure with a relatively high peak value.

During the Spring Festival, we did a series of live roadshows, which were crowded at that time. After Andy Lau participated in the roadshow for one minute, the cat’s eye index should have increased by more than 7,000, which is also a very large instantaneous flow, which is why we think it would be better to apply various product forms of Tik Tok.

Under the blessing of the algorithm, the efficiency of the whole film marketing will be higher.

There are some distinctive types of films that will have a very high marketing efficiency in Tik Tok. Some types of films, fantasy films, the content will be very distinctive, very easy for creators and algorithms to learn, so the recommendation efficiency will be particularly high, so this type of film will accurately connect this kind of content to people who like to watch.

It was originally said that 50% of advertisers’ investment was wasted. I don’t know where it was wasted, and now it is wasted. It is impossible to be completely accurate, but this aspect of efficiency will be greatly improved.

Seeing a good short video content of film promotion will give you great motivation to learn more, and the playing interface of vibrato audio and video has given you interactive space in some product mechanisms: the anchor point in the upper left corner is an external chain, which can be linked to small programs or special ticket-grabbing activities, or to small games, so it gives many film producers and marketing companies more independent ways to promote, especially when the external chain is opened and transferred to private domain, as Zhang always said.

To put it simply, the combination of the algorithm and the product link actually has more room for extension in terms of efficiency and crowd accuracy.

Movies will not die, but the "adolescence" of the industry should be over.

Is it a good business to sell tickets live in cinemas?

"Intelligence and informatization are the development trends of the industry. Countries should strengthen exchanges and cooperation in the fields of 5G and artificial intelligence and share the fruits of technological development." During the activity of "Chinese Envoys Entering the Ministry of Industry and Information Technology" held on April 18th this year, more than 100 Chinese Envoys and representatives of international organizations visited China Unicom. When visiting China Unicom Innovation Experience Center, Lebanese Ambassador to China Miriya Jabr said.

"5G technology will bring profound changes to the world, but there is no 5G application in Botswana at present." Moluohua, Minister Counselor of Botswana Embassy in China, who was in close contact with the 5G application scene for the first time, was very interested in the digital transformation of 5G-enabled production mode in the exhibition hall. She said that the development experience of China was very inspiring and she looked forward to deepening cooperation with China in the fields of smart agriculture, education and infrastructure.

In recent years, China Unicom has made great efforts to improve its core competitiveness and sustainable development ability, achieved new results by promoting high-quality development with new weather and new actions, and helped Chinese modernization with digitalization, networking and intelligence. At the same time, China Unicom is actively building new digital infrastructure around the world to provide high-quality information and communication services to customers around the world. Especially in the past decade, China Unicom has thoroughly implemented the "Belt and Road" initiative, aiming at a new leap in development quality, a new layout of infrastructure, a new breakthrough in digital intelligence services, new scientific and technological innovations, and a new improvement in governance efficiency, expanding new space for international cooperation and building a digital Silk Road with high quality.

Building a new digital infrastructure

China Unicom not only has the international land and sea cable resources and backbone Internet with "East-West mutual aid, North-South mutual backup, land-sea cooperation and robust access" in the world, but also is providing high-quality computing load-bearing network, data center and cloud network edge integration services for users all over the world.

In July 2018, China Unicom set up a leading group to participate in the "Belt and Road" construction, and has worked out an annual action plan for the "Belt and Road" construction for six consecutive years to comprehensively promote the construction of digital information infrastructure.

In fact, the gradual maturity of China Unicom’s international business can be traced back to 2015. In May 2015, China Unicom International Co., Ltd. (hereinafter referred to as "Unicom International"), which aims to provide a package of comprehensive information services to global customers, was formally established, becoming the preferred partner of international digital services for Chinese-funded enterprises to "go global" and foreign-funded enterprises to "come in".

Over the years, China Unicom has actively improved the network capabilities of countries and regions along the Belt and Road Initiative, and comprehensively planned the construction of global submarine optical cables, overseas land cables, submarine cable landing stations, international customs offices and cross-border land cables. At present, China Unicom has more than 20 land and cable border stations, and has completed interconnection with dozens of operators around it, many of which are unique resources with distinctive features. For example, several sets of large-capacity and low-delay wavelength division systems built between Shenzhen and Hong Kong are important channels connecting the mainland with Hong Kong and overseas; China-Russia, China-Mongolia and China-Kazakhstan land cables are important channels connecting Central Asia and Europe, while China-Laos, China-Vietnam and China-Myanmar land cables are important channels connecting ASEAN countries. At the same time, China Unicom enjoys capacity in more than 60 submarine cable systems, and multi-path terrestrial optical cables and multiple submarine cables in the direction of "Belt and Road" can be mutually safely backed up, connecting major countries and regions along the route. On May 12th, 2022, the SEA-H2X submarine cable initiated by China Unicom began to be laid, and it is planned to be put into operation in 2024. It will connect Hong Kong, China, Hainan, China, the Philippines, Thailand, Malaysia and Singapore, and further extend to Vietnam, Cambodia and Indonesia. After the completion of the submarine cable, it can effectively meet the demand for network bandwidth in Asia and accelerate the digital industrialization and industrial digitalization in Asia and the world.

Signing ceremony of Asia-Africa-Europe No.1 submarine cable project.

However, the layout of China Unicom is far more than that.

As early as August 2017, the China-Myanmar International Cross-border Optical Cable (CMI) jointly built by China Unicom and Myanmar MPT was completed and put into operation. This optical cable is a terrestrial optical cable trunk line project starting from Ruili, Yunnan, China, and running through the whole territory of Myanmar to Weishuang, Bay of Bengal, opening up a new channel from China to Europe and Africa. In addition, the Asia-Europe No.5 (SMW5) and Asia-Africa-Europe No.1 (AAE-1) submarine cables invested and constructed by China Unicom form a double submarine cable coverage along the Belt and Road, which can be extended to important urban business access points in France, Germany, Italy and other countries after landing.

It is understood that the Asia-Europe No.5 and Asia-Africa-Europe No.1 submarine cables are highly coincident with the Maritime Silk Road and are important communication infrastructures of the Belt and Road Initiative. It connects 19 countries from Hong Kong, China to Marseille, most of which are countries and regions along the Belt and Road, which enhances the robustness and security of the overall network from China to West Asia, South Asia, Africa and Europe. It is a demonstration project to discuss, build and share global communication infrastructure.

In November 2018, the South Atlantic International Submarine Cable (SAIL) participated by China Unicom was officially put into production, with a total length of 6,000 kilometers. It is the first new intercontinental fast direct submarine cable channel across the South Atlantic and connecting the African continent and the South American continent. As an important communication infrastructure in the southern hemisphere, the South Atlantic international submarine optical cable has opened up a new channel for Internet exports in western Africa and South America, and promoted the deepening of international cooperation in the digital economy.

The Asia Direct (ADC) submarine cable project is also an important project for China Unicom to implement the Belt and Road Initiative. This project is a submarine cable project to strengthen the layout of the Asia-Pacific region. It was launched at the end of February 2020 and jointly invested by China Unicom and international operators. The submarine cable will land in China, Japan, South Korea, the Philippines, Vietnam, Thailand, Singapore and other countries, with a total length of more than 6,500 kilometers.

In order to further implement the "Belt and Road Initiative" and effectively support the construction of digital gateway in South Asia, China Unicom held the opening ceremony of Lhasa regional international communication service import and export bureau in August 2022. After the completion of Lhasa regional international communication service import and export bureau, it will meet the needs of international business development for South Asian countries, improve the service quality of international communication services for South Asian countries, and provide favorable conditions for global economic and cultural exchanges and cooperation.

China Unicom uses its own advantages to implement the innovation-driven development strategy and accelerate the realization of high-level scientific and technological self-reliance; Through the development of a unified SDN intelligent management and control platform, the enhanced functions such as customized QoS and rapid distribution of configuration of data network can be realized, and it has become one of the main service providers connecting Hong Kong and overseas in the mainland, America and Central Asia and Europe in East Asia, and Southeast Asian countries in China.

Provide quality communication services.

Quality service can create a good reputation. China Unicom continues to create value for customers and provide impetus and support for the development of the global digital economy by creating an ecosystem of countries and regions along the Belt and Road.

In many countries and regions along the Belt and Road in Europe, Africa and the Middle East, Unicom International has actively established an international talent team, rationally deployed the "Belt and Road" human resources by recruiting local people, giving full play to the advantages of global talents and enhancing customer experience.

Since the beginning of this year, Unicom International has completed the strategic layout of representative offices in Laos, Hungary and Mongolia. So far, Unicom International has more than 30 branches around the world, and more than 130 overseas business access points covering Asia, North America, Europe, Oceania, Africa and South America.

With the increase of branches, the intelligent evolution of China Unicom’s network has also achieved remarkable results. The relevant person in charge of Unicom International said that Unicom’s overseas data network has completed the evolution of SDN, and the SDN rate has reached 100%. In addition, the network robustness is continuously improved, so that the global traffic is further balanced and the network stability is effectively improved. The two indicators of Internet delay and packet loss rate remain the best in the industry throughout the year.

In terms of mobile roaming services for the public, China Unicom has included more than 100 countries and regions along the Belt and Road into the international roaming "Baotian tariff zone". Since 2020, China Unicom has lowered the international long-distance and international roaming tariffs of more than 100 countries and regions, with the largest drop of 89%. Through product optimization and tariff concessions, China Unicom has become the "chief consultant for international smart application of inbound and outbound business customers"; The number of VoLTE and 5G NSA service operators has increased from 11 to 75, and the activity of "Travel the world freely and use the traffic at will" covers China, Hong Kong, Macao, 10 ASEAN countries, Australia and New Zealand, providing great convenience for Unicom customers to use the traffic abroad. In terms of providing high-quality digital services for "going out" enterprises, we have focused on key industries such as industrial manufacturing, finance, government media, transportation and logistics, energy and e-commerce, and created "One Belt, One Road" international express products. Unicom SD-WAN products have achieved global coverage, and cloud networking services have covered the resource pools of major overseas partners. In building the "Belt and Road" circle of friends, we provide professional services to more than 3,000 corporate customers around the world, work closely with more than 1,000 partners, strengthen international exchanges and cooperation, and achieve mutual benefit and win-win results.

At present, China Unicom is providing local Internet bandwidth services to more than 200 institutions and enterprises in Hong Kong and cross-border circuit services to more than 500 institutions and enterprises. In China Unicom (Hongkong) Tseung Kwan O Smart Cloud Data Center, more than 50 government agencies and corporate customers in Internet, finance, energy, retail and other industries have settled in, enjoying the safe and reliable professional services of China Unicom. It is worth mentioning that Tseung Kwan O Smart Cloud Data Center covers the data centers of HKEx and large banks, and can realize millisecond network connection with the financial industry. The low delay of 0.2 milliseconds with HKEx is a scarce resource in the industry, and it is a veritable international financial customer service center.

On December 3, 2021, China-Laos Railway, a landmark project of building the Belt and Road with high quality, was officially opened to traffic. It is reported that China Unicom Yunnan Branch and Yunnan Telecom have overcome the difficulties of complicated terrain and achieved the coverage of the entire line of 4G network in China-Laos Railway. The tunnel adopts the way of seamless connection between communication leakage cables and outdoor signals, and realizes special functions such as Doppler frequency offset compensation, cell merger and fast switching, so as to ensure that passengers can connect to stable network signals on high-speed trains. Not only that, Yunnan Unicom also achieved 5G network coverage in key areas such as stations. After testing, the download rate reached 860Mbps.

In the future, China Unicom will continue to join hands with partners at home and abroad to build the Digital Silk Road, actively lay out the new digital information infrastructure capabilities of "high-speed ubiquity, integration of heaven and earth, integration of cloud and network, intelligence and agility, green and low-carbon, security and controllability", improve the digital intelligence service level through scientific and technological innovation, and provide new kinetic energy, new value and new wisdom for the digital economy development of countries and regions along the Belt and Road with high-quality, safe and reliable products, services and solutions.

Improve the livelihood and well-being of local people.

As the third largest population in Africa and the third largest economy on the African continent, the supply and storage conditions of medical resources in Egypt are relatively limited, with a large geographical gap and uneven distribution.

"Because of the high temperature and poor storage conditions, not only Egypt, but also most countries in Africa are facing the problem of insufficient supply of medical materials." Longfei, the project manager of China Unicom, shared his experiences in Africa and told his excitement when he learned about the demand for digital construction of cold storage: "This is a project with a thousand times more significance than profit!"

In 2022, the Egyptian government issued the goal of achieving 70% vaccination rate for all people, which put forward extremely high requirements for the local production capacity, storage capacity, cold storage capacity, deployment capacity and logistics capacity of Egyptian vaccines. China Unicom joined hands with China Kexing and China Construction Eighth Bureau to jointly build the Egyptian vaccine cold storage, and the input hardware and software customization intelligence have reached the international advanced level. At the same time, the cold storage is also the largest vaccine storage center in Egypt and even Africa, which will greatly improve the cold chain storage and transportation capacity of vaccines in Egypt in the future and further improve the vaccine supply chain in Africa.

The smart warehouse project invested by China Unicom this time has a construction area of 2,800 square meters and a storage capacity of 150 million doses. China Unicom has built an intelligent warehouse management system based on Internet of Things technology. By applying technologies such as sensors, wireless communication and cloud computing to warehouse management, it can realize automatic management from warehousing to warehousing. By improving the operation efficiency of the warehouse system, it can reduce the operating cost of cold storage and ensure the safety of vaccine storage.

"Compared with China, the local digitalization level in Egypt is relatively backward. In the past, warehouse management needed to be manually entered, and there were many categories to fill in. The process was complicated, the work was heavy, and the error rate was particularly high." Longfei pointed to the flow chart of each link of the system. "Our system effectively controls and tracks all links in the whole life cycle of the cold storage business, provides perfect information management of vaccine cold storage, reduces manual participation, reduces management costs, realizes the intelligence and automation of warehouse management, and improves the efficiency, controllability and safety of warehouse management."

Help China enterprises "go global"

Under the traction of the Belt and Road Initiative, China enterprises have actively promoted investment cooperation with countries and regions along the Belt and Road Initiative. As a representative enterprise of China’s manufacturing industry, Great Wall Motor has actively deployed all over the world, built its third overseas wholly-owned manufacturing plant in Luo Yong Industrial Park in Thailand, radiated the ASEAN region with Thailand as the center, and exported its products to other ASEAN countries and Australia.

It is the first difficult problem for Great Wall Motor to quickly put into production to carry out digital information transformation of the acquired old factories. China Unicom and Great Wall Motor actively communicate in multi-departments, multi-aspects and multi-nodes, grasp the core problems and demands in the actual operation process, respond quickly, and complete the transformation of industrial network and office network system, new monitoring system replacement, new and old unified communication system construction and wireless network coverage in the park based on the principle of utilizing the old. "It is more difficult to rebuild a factory than to build three new ones. We should not only consider the production scenarios, but also maximize the value of old industrial plants." Liu Ya Lin Rushi, project manager of China Unicom, said.

In just seven months, China Unicom and the Great Wall Motor team have worked closely together to rejuvenate the old factory from the inside out: the digital production network and international dedicated line that meet the requirements of modern production have replaced the old network infrastructure, and the IT system to ensure its domestic and foreign interconnection and cooperation has been launched in the core computer room. The electromechanical distribution and lighting equipment in the park has been more scientific and safe after deepening transformation …

Empowering digital economy to accelerate development

The year 2023 marks the 20th anniversary of China-ASEAN Expo and China-ASEAN Business and Investment Summit (hereinafter referred to as "China-ASEAN Expo" and "Summit"). Over the past 20 years, China and ASEAN countries have continuously reached a consensus on cooperation, enhanced strategic mutual trust, and strengthened cultural exchanges, thus promoting the sustained and in-depth development of China-ASEAN relations. China Unicom has always kept pace with the development of China-ASEAN Expo and the Summit, accelerated the construction of communication infrastructure and contributed to the construction of the Belt and Road Initiative.

With the rapid development of regional economy between China and ASEAN, and the rapid growth of China-ASEAN trade, people’s exchanges have become increasingly frequent. From laying the first optical cable line between Guangxi and ASEAN countries, to establishing Nanning International Bureau to build an international gateway for 10 ASEAN countries, and then to enabling China and ASEAN countries to develop their digital economy, China Unicom has actively accelerated the construction of information and communication infrastructure, and built a digital "connecting bridge" with 10 ASEAN countries through information and communication interconnection.

The construction of communication infrastructure and the improvement of connectivity have provided strong support for the development of digital economy in China and ASEAN countries. On the basis of the previous period, China Unicom has successively opened international direct channels from Nanning to Vietnam, Nanning to Laos and Nanning to Myanmar, actively expanding the outbound data services of domestic corporate customers and ASEAN countries, providing business continuity and international transmission network services for the international outbound services of domestic governments, banks and enterprises to Vietnam, Cambodia and Thailand, and assisting customers to expand their international business in Southeast Asia and Europe.

At the beginning of September this year, China Unicom actively cooperated with China-ASEAN Economic and Trade Center to create a "one-stop digital communication service" window, providing specialized international communication services for domestic "going out" enterprises and "brought in" enterprises in ASEAN region, providing international digital private line services and cross-border cloud connection, cross-border office applications, overseas IDC customization, ITO and other communication services for foreign-related enterprises, as well as consulting and handling services for data traffic sharing services in 47 countries.

Up to now, China Unicom has provided more than 300 outbound business circuits for domestic industries and ASEAN countries, over 120 international inbound business circuits and over 240 cooperation projects, enabling ASEAN countries to develop their digital economy.

Expand new space for international cooperation.

Under the general trend of global market integration, China Unicom focuses on key industries such as industrial manufacturing, finance, media, transportation and logistics, energy and e-commerce, providing one-stop products and solutions for customers around the world, and continuously creating value for customers in countries and regions along the Belt and Road Initiative.

On the afternoon of December 15th, 2022, Egypt time, the glass fiber production line of China Jushi Egypt Company with an annual output of 120,000 tons was successfully ignited. After the project is put into operation, the annual production capacity of Jushi Egyptian Glass Fiber Base will reach 340,000 tons, making it the largest glass fiber production base in Africa, which not only fills the blank of glass fiber manufacturing in the whole Middle East and North Africa, but also has a "milestone" significance for the internationalization strategy of china glass’s fiber industry.

"Jushi Group has two local factories. We installed security systems for the two factories through digital means. From the LED large-screen display system of the main factory, we can understand the security situation of the whole factory and deal with it in advance." The relevant person in charge of China Unicom introduced.

To help the digital transformation of global enterprise intelligent manufacturing, we must not only base ourselves on the present, but also focus on the future. China Unicom makes full use of its successful experience in intelligent manufacturing projects for many years. While completing the wired coverage and comprehensive wiring project of the overall regional network, it also adds reserved points and related resources for the later factory capacity improvement and equipment expansion.

Guinea, located on the west coast of West Africa, is one of the countries with the richest natural resources in the world and one of the least developed countries in Africa. Guinea’s economy is dominated by agriculture and mining, and its industrial base is weak, so its food cannot be self-sufficient. China Unicom Boffa Bauxite Mine Car Networking Radio Communication Project settled here.

5G/4G-NAS integrated system, microwave transmission system, video monitoring system, VHF communication system, vehicle positioning anti-theft oil and load metering system … Various advanced scientific and technological means have been applied in Boffa bauxite mine project, which has created one industrial miracle after another for Guinea: cloud cameras are placed on communication towers in ports and mines, and the basic network of mine vehicle positioning system is guaranteed by cloud computing capability; With 5G/4GNSA and expanded VHF interconnected with existing networks and systems in port camps, functions such as dispatching control, on-board metering, vehicle condition monitoring, electronic door, electronic map, mobile machinery positioning and trajectory playback, abnormal fuel consumption alarm, vehicle electronic fence, etc. are realized; The dispatching intelligent center is equipped with two LED display screens, which can realize real-time access to vehicle positioning, video monitoring and other functions; Install the positioning acquisition device on the vehicle, upload the data to the platform server, and perform data visualization and graphical display by algorithm calculation …

Today, Boffa Bauxite has provided vehicle networking services for more than 10,000 commercial vehicles, meeting the requirements of vehicle performance monitoring and safety fault detection. It has not only achieved less or even unmanned processes, but also made beneficial exploration for African mining and extractive industries, and contributed China experience and China wisdom to the process of industrial modernization in Africa.

The road is far away, and the sea is wide and wide.

From "hard Unicom" to "soft Unicom" and then to "heart Unicom", China Unicom is becoming the value creator of international digital services trusted by customers, empowering customers in thousands of industries around the world. The Belt and Road Initiative originated in China, but the opportunities and achievements belong to the world. Facing the future, China Unicom will adhere to the principle of "promoting the building of a community of human destiny", rely on its own advantages in network, data, technology and users, brainstorm ideas and build consensus with the industrial chain, expand new space for international cooperation, and strive to create a bright future of "One Belt, One Road" open cooperation and win-win development.

Original twist! Cai Xukun denied being underage and was slapped in the face by paparazzi. Photos of the two kissing intimately were also shown at the scene.

The content is not long, mainly to say: I did date Ms. C, both of whom were of legal age at the time, and nothing illegal happened. There used to be pigtails, but now they are all solved.

I have also suffered a lot in the past two years, and I will be more strict with myself in the future.

The netizens summed up Cai Xukun’s words: I’m really pregnant, I’m really going to have a miscarriage, and I still want to make money in the entertainment industry in the future.

Cai Xukun’s fans said: I will trust my brother and continue to support him!

But netizens found many loopholes in Cai Xukun’s words. First, the paparazzi reported that Cai Xukun’s mother asked a private detective to install a camera at the door of Ms. C’s house, which seriously violated Ms. C’s privacy and was suspected of violating the law.

Cai Xukun claims to "protect Ms. C’s privacy", but installs a camera at her door, which is the greatest invasion of privacy.

In addition, Cai Xukun’s words were entirely excerpted by his mother, but many of the actual operations were carried out by Cai Xukun and his mother.

Cai Xukun also said that he lived in self-blame and remorse. But after Mrs. C revealed that she was pregnant, Cai Xukun immediately investigated and suspected that the girl had ulterior motives and tried to force the girl to have an abortion.

If it was really because of the girl, he shouldn’t have taken such illegal and extreme measures. No matter how he looked at it, Cai Xukun didn’t seem to blame or regret it.

Cai Xukun said the two were "dating," but according to the paparazzi, the two met for the first time on the 20th and fell in love on the 21st. Because they were so careless and casual, Cai Xukun and his mother could not believe that their son had won once.

And Cai Xukunming doesn’t want children, but he doesn’t take protective measures when having sex, which really shows his lack of responsibility and responsibility.

Soon after, Cai Xukun’s studio released a statement saying that it had filed a lawsuit against netizens suspected of insulting and defaming, and that the evidence collection work had been completed and the materials had been submitted to the court.

The whole thing is really as "frivolous" as Cai Xukun said, why didn’t he reply immediately?

It took him five or six days to issue an unconvincing and flawed statement. The most critical issue of "private surveillance, invasion of privacy" is absolutely unacceptable to the public.

This incident even "disturbed" Zhuo Wei, who had been silent for a long time. Zhuo Wei even wrote a poem for the upper class, which made the direction of the story even more mysterious.

The Taiwanese paparazzi Ge Siqi’s decision to confront Cai Xukun directly means that what the paparazzi have is not what it appears.

Paparazzi Yang Yang also said: That’s it? Waiting is your piece of paper!

Then, paparazzi Yang Yang broke the news that a fan had met Cai Xukun at an event, and the two also added contact information.

Later, the girl had two relationships with Cai Xukun. She went to Cai Xukun’s house and was thirsty. Cai Xukun gave her a glass of orange juice, but she didn’t know what was in it. After drinking it, she felt dizzy.

When the girl went to Cai Xukun’s house, his mobile phone was confiscated and he was not allowed to take pictures.

The girl also had an intimate photo with Cai Xukun. This photo was taken by Cai Xukun’s assistant and handed to the girl. Subsequently, the assistant was fired by Cai Xukun.

Then the girl who was supposed to announce the news said that she began to like Cai Xukun when she was 13 years old, and when she fell in love with Cai Xukun, he was only 17 years old!

The girl also said that Cai Xukun’s father also often gambled and lost a lot of money.

"Xuan" is that while Cai Xukun replied, Wang Feng announced his concert with a hammer on Weibo.

Wang Feng’s reputation of "all melons have come out" has been confirmed once, just like Xiao Jingteng, he must be convinced!

Responsible editor:

Recently, the price of cherries has been falling continuously. According to the statistics of Beijing Xinfadi Agricultural Products Wholesale Market, the average wholesale price of cherries was 330 yuan/kg on October 31, 2023, and decreased to 120 yuan/kg on December 31, and further decreased to 73 yuan/kg on January 20, 2024.

"The price of cherries plunged rapidly in the short term, mainly due to the rapid increase in supply." Zhao Junye, a researcher at the Institute of Agricultural Information of the Chinese Academy of Agricultural Sciences, told the reporter.

The sales season of imported Chilean cherries in China is from December to February of the following year. Before that, in October and November, the import of cherries sold in the market was small and mainly by air, with high transportation cost and high price. In December, a large number of cherries arrived in Hong Kong by sea, and the supply increased rapidly. Because the cost of sea transportation was significantly lower than that of air transportation, the sales price dropped rapidly.

Taking the 2022/2023 season as an example, January 2023 was the month with the largest import of Chilean cherries, with an import volume of 240,000 tons, accounting for 66% of the total import volume in the season. In December 2022 and February 2023, Chilean cherries imported 54,000 tons and 58,000 tons respectively, accounting for 14.8% and 15.9% of the total imports in the production season, and the total imports in other months accounted for only 3.4%.

According to the previous forecast of the Chilean Fruit Exporters Association, the peak shipment of Chilean cherries this season appeared from December 18 to 24, 2023. It is expected that the arrival will be the most concentrated in January 2024, and the peak shipping period will last until early February, and it will begin to decrease after the Spring Festival. The intensive arrival of imported cherries in Hong Kong led to a rapid and sharp drop in prices. In the later period, with the increasing supply of Chilean cherries, there is still room for price decline.

The decline in the price of cherries is also related to the listing of domestic big cherries to seize the high-end fruit market before the Spring Festival. Domestic greenhouse cherries from Yantai, Shandong Province and Dalian, Liaoning Province have recently been listed in small quantities, with excellent quality and high freshness, which provides more choices for consumers to buy fresh cherries.

Despite the sharp drop in the price of cherries, the prices of other high-end fruits are generally stable, such as durian. Because of the low temperature in the early stage, the price of strawberries rose significantly at the end of December and the beginning of January. Recently, with the increase in market volume, the price has dropped.

Recently, many merchants in Beijing Xinfadi Agricultural Products Wholesale Market reported that the amount of high-end fruits was less than in previous years. "It takes a long time from New Year’s Day to Spring Festival this year, which lengthens the consumption period and the stocking period and slows down the sales rhythm. In addition, the strong sales of fruits on the e-commerce platform also pushed down the price. " Zhao Junyi said.

Regarding the trend of fruit prices before the Spring Festival, Zhao Junye said that most fruit prices are expected to show a slight upward trend due to the demand for stocking during the Spring Festival. With the improvement of domestic economy and the acceleration of tourism recovery, there is still room for growth in the consumption of high-end and branded gifts and fruits before the holiday.

It is expected that the price of most fruits will increase slightly before the Spring Festival. In the later period, the fruit market will be dominated by large varieties such as apples, oranges, pears and bananas, supplemented by special fruits such as strawberries, big cherries and durians and high-priced fruits, with sufficient total quantity and diverse varieties.

In terms of varieties, the supply of watermelons and grapes continued to decrease, pushing up prices. The inventory and price of apples are at historical highs. Before the Spring Festival, driven by the demand for stocking by merchants, the price is expected to increase steadily and slightly. Pear varieties are rich, and the selective diversification is beneficial to the sustained growth of consumption. It is expected that the price will continue to rise slightly before the Spring Festival. However, due to the significant increase in supply of some fruits, the upward momentum is insufficient.

[Autohome Xi’an Discount Promotion Channel] Good news! At present, the high-profile model is having an attractive promotion in the Xi’an market. In order to give back the love and support of consumers, the maximum discount of this luxury new energy SUV has reached an astonishing 186,000 yuan, which makes the original starting price 708,900 further lowered. This is a good opportunity not to be missed. If you are interested in Volvo XC90 new energy, be sure to click "Check the car price" in the quotation form to get the most competitive car purchase discount. Hurry up and seize this rare price reduction opportunity!

Volvo XC90 New Energy inherits the brand’s elegant and tough Nordic design style, and the front face shows a family-style recognition. Its air intake grille design is unique, using a closed grid, combining modern technology and environmental protection concepts. The body lines are smooth, showing the perfect fusion of luxury and power, giving the whole a sense of futurism and movement. The details reveal the persistent pursuit of craftsmanship, giving the XC90 New Energy a unique appearance charm.

The body design of the Volvo XC90 New Energy is smooth, showing a sense of luxury and power. Its body size is 4953mm x 1958mm x 1772mm, and the wheelbase is 2984mm, providing a solid foundation for the interior space. The front wheels are equipped with 275/45 R20 tires, and the rear wheels are also matched to 275/45 R20 specifications, which not only ensures driving stability, but also adds visual impact to the vehicle. Overall, the side profile of the XC90 New Energy not only reflects its exquisite craftsmanship, but also shows its technology and practicality as a new energy model.

The interior design of the Volvo XC90 New Energy reflects the perfect blend of Nordic luxury and modern technology. The spacious interior space is made of exquisite leather materials to create a warm and luxurious atmosphere. The steering wheel is wrapped in leather, which feels comfortable, and is equipped with manual up and down + front and rear adjustment functions to ensure the driver’s driving experience. The central 9-inch central control screen is clear and easy to use, integrates multimedia system, navigation and phone functions, and supports automatic speech recognition, which is convenient for users to operate.

In the seat section, the front seats are available in fabric and leather materials, equipped with front and rear adjustment, backrest adjustment, height adjustment (4-way) and leg rest adjustment, as well as waist support (4-way) to ensure comfort during long-distance driving. The driver and passenger seats also have a power seat memory function to provide passengers with personalized sitting posture. The second row of seats also supports front and rear adjustment and backrest adjustment to meet the needs of different passengers. At the same time, the rear seats support proportional reclining, which increases spatial flexibility and is very practical for carrying goods or family travel.

Volvo XC90 New Energy is equipped with a 2.0T turbocharged engine with a maximum power of 228 kilowatts and a maximum torque of 400 Nm, providing a strong power output. This engine is equipped with 310 horsepower and an 8-speed automatic transmission, providing the driver with a smooth driving experience.

Summarizing the owner’s evaluation, he obviously has a soft spot for the exterior design of the Volvo XC90 new energy, especially the simple atmospheric lines of the body and the eye-catching Thor’s hammer headlights, which makes him very satisfied. He mentioned that the design of the front of the car seems to have left a deep impression on him, and even thinks that the score of the front of the car surpasses the rear of the car. Such detailed evaluation undoubtedly enhances the brand perception of the XC90 new energy in the hearts of consumers.

　　Probe into the "National Skill Master Studio" of South Sichuan Machinery Factory of China Aerospace Science and Technology Corporation

　　In China Aerospace Science and Technology Corporation Chuannan Machinery Factory, there is a national skill master studio. It is full of "willful" technology experts — — I am almost obsessed with R&D and innovation. "Even if I fall asleep in the middle of the night, I will get up and write down the ideas immediately."

　　It was they who assembled and processed more than 200 types of supporting initiating explosive devices, such as Long March rockets and Shenzhou spacecraft, and made their own contributions to the successful rendezvous and docking of Shenzhou-10 and Tiangong-1 in China. How is this national "master studio" tempered? Recently, Huaxi Dushi Bao reporter made a visit to this.

　　The unique cultural wall is printed with a "broken finger hand model"

　　Walking into the national "master studio", the reporter of Huaxi Dushi Bao found a unique right hand handprint model printed on a cultural wall. The middle finger of this hand model is obviously half shorter than the other fingers, and there are eight big characters written on it, "Pay attention to safety and remember the lessons".

　　Yang Yinyu raised his right hand and said that this handprint is his. In 1981, Yang Yinyu just entered the South Sichuan Machinery Factory. As an apprentice, when he was operating at the stamping operation site, two middle fingers of his right hand were cut off because of illegal operation of the machine. "At that time, I was lucky, and the result was the price of finger disability."

　　Yang Yinyu said, "The safety risk at this point is very high. If there is fatigue operation or lack of concentration or machine failure, accidents will occur." How to avoid this kind of accident? After becoming a technical leader, Yang Yinyu realized that fine technical operation can’t be based on personal experience, but must come up with a set of fine operating standards and norms.

　　In 2004, South Sichuan Machinery Factory carried out "6S" management activities from top to bottom, which inspired Yang Yinyu’s management enthusiasm and potential as the monitor of the locksmith class. 6S are six elements: arrangement, rectification, cleanliness, standardization, literacy and safety. With this east wind, they finally formed a set of "50 Fine Management Rules".

　　In order to strictly implement the "50 Articles of Fine Management", Yang Yinyu specially painted his right hand shape on the cultural wall to remind everyone to remember the lesson. In order to avoid the damage caused by machine failure, everyone also tried to do a set of machine protection measures, "If the machine fails, it will call the police". Such an effect is immediate. Since 2004, there has been no man-made safety accident in the stamping operation site of Yang Yinyu’s team for 12 consecutive years.

　　It’s too difficult to create an atmosphere and brush glue, so build a robot to do it.

　　If he hadn’t entered Workshop 204 of Yang Yinyu’s team in 2015, young Wang Chenglong might still be an ordinary worker in South Sichuan Machinery Factory.

　　"The workshop where I used to work was mainly engaged in processing work, and now the workshop I am waiting for is mainly responsible for assembly." Wang Chenglong introduced that he came to Yang Yinyu’s team and was wrapped in a strong atmosphere of R&D and innovation. At the same time, he saw that a lot of work in the workshop was still in the original manual state.

　　"At that time, one of my jobs was to brush the glue for the gunpowder box." Wang Chenglong said that the production of an ignition powder box often requires the cooperation of four workers. One person is responsible for brushing the glue, one person is responsible for covering the cloth, one person is responsible for wiping off the excess glue, and one person checks it.

　　For Wang Chenglong, the job of brushing glue is "too difficult". It is only controlled by hand. If you are not careful, you have to start again. "I look very anxious every day, and the output is really low, but it is used for aerospace series more and more." He began to think, innovation is being promoted from top to bottom in the workshop, and everyone has their own innovative small products. Why can’t they invent and innovate a machine to help complete this work?

　　In May 2015, Wang Chenglong began to fully contact with research and invention. When I go to work during the day, I take advantage of my off-duty or weekend time, and even set aside a studio for my own innovation in my newly bought house.

　　In July and August, Luzhou was in full swing. Many nights, Wang Chenglong went shirtless and studied in a stuffy little room without air conditioning until the early hours of the morning; Even if he finally lies down to rest, his machine is still haunting him in his dream. Wang Chenglong’s innovation was not smooth sailing. In his view, the "unsolvable problem" almost made him give up several times. "If it weren’t for the encouragement and support of Teacher Yang and colleagues in the workshop, I might not be able to do it."

　　Wang Chenglong said that in the process of machine development, how the machine can evenly brush the glue for the box once troubled him. "I always think about using a brush, but it is difficult to guarantee uniformity; Later, a colleague reminded me why I didn’t try it with a syringe. " It is this reminder that the needle brushing method developed by Wang Chenglong succeeded.

　　In November, the successfully debugged "Automatic Assembly Robot for Igniting Powder Box Covering and Sticking" was brought to the factory workshop by Wang Chenglong for trial use. At the end of December, the robot was officially put into the assembly work in the factory. This little robot directly shoulders the workload of the three people in the team.

　　"We needed four people to do this job before, and the pass rate was only 50%." Yang Yinyu introduced that after using the robot, only one person needs to operate the machine, and the product qualification rate can reach 95%. Nowadays, most of the assembly work of gunpowder boxes in the factory is undertaken by Yang Yinyu’s team, and Wang Chenglong’s innovative robot, South Sichuan Machinery Factory, also intends to copy it again, and put more effort into the production of gunpowder boxes, so as to promote the development of the whole factory towards semi-automation and automation.

　　Exploring the "national" global vision is the source of its power.

　　Yang Yinyu’s skill master studio was formerly known as Yang Yinyu’s team of South Sichuan Machinery Factory of China Aerospace Science and Technology Corporation. Because of its remarkable achievements in personnel training, management innovation and team building, it was rated as Sichuan Skill Master Studio in 2014 and upgraded to a national skill master studio in 2015.

　　In their study room, there are nearly 100 medals and award-winning certificates, large and small. The National Worker Pioneer, the National Quality Trustworthy Team, the Advanced Manned Spaceflight Team, the Gold Team of Sichuan Aerospace Technology Research Institute, and the Gold Team of China Aerospace Group are all in this room. In addition, there are innovative inventions of team members.

　　Since 2004, Yang Yinyu’s team members have invented more than 100 large and small tooling machines, which have solved many problems in their work, but in Yang Yinyu’s view, these are far from enough. "We still have a long way to go towards the goal of realizing automatic operation." Yang Yinyu said that innovation can never stop.

　　Not long ago, Wang Chenglong collected the differences of light bulb manufacturing between Japan and China, and communicated with the team members. After reading the contents collected by Wang Chenglong, everyone was shocked. "You can clearly see the difference. There was no one in the Japanese workshop, and there were many people in our workshop. " Yang Yinyu said, "This shows that there is still a big gap between our country’s machinery manufacturing industry and advanced countries. Our team members should work harder for this." In the view of Yang Yinyu and his team members, when doing their job well, it is not limited to their own small studio, but the source of motivation for this studio is to look at the world, learn from advanced technology, and constantly study and innovate.

　　Huaxi City Reader Xu Qing Photo courtesy of Propaganda Department of Luzhou Municipal Committee

The brand-new still uses the sense of muscle, and the details have changed a lot. In terms of body lines, Willanda adopts Toyota’s family-style overall design. The trapezoidal air intake grille is very three-dimensional, with sharp headlights on both sides, and the internal light groups are patchwork, which makes it bright when lit. The whole side of the car body is still Toyota’s unique appearance, and the enchanting figure is vividly displayed! The front and rear wheel design looks very powerful. At the same time, Fangzheng’s rear design echoes the front, and the split taillights also have a certain sense of advanced.

In terms of the car, the car is also very classic. The steering wheel is full of movement. The central control panel is made of plastic and leather, and the materials and workmanship look quite satisfactory. The 10.1-inch central control panel is simple in screen design, but fully functional. The front row is also equipped with a manual air conditioning control system, allowing you to freely debug the most comfortable space atmosphere. The seat is relatively three-dimensional and can firmly grasp the family.

The length, width and height are 4665×1855×1680mm respectively, and the wheelbase has reached 2690 mm. In the same class, the wheelbase of Willanda ranks 83rd. As an SUV, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. The skylight of the premium version of the Wilanda dual-engine 2.5L four-wheel drive provides a larger view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, the trunk volume of Willanda ranks 17th. The shape is very regular, and the storage volume is absolutely no problem for daily use.

Willanda is equipped with a 2.5 engine with a maximum output of 131kW and a maximum torque of 221Nm. 2.5 The power performance of the engine on the Willanda is quite satisfactory, the low torque is weak and the hysteresis can be felt. Ranked 49 th among 120,000-180,000 SUV models.

Wilanda’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Willanda, you can go to the Easy Car Willanda Forum and browse the messages of users who have bought the car in history.

　　(Reporter He Yi) In the first three quarters of this year, the foreign customs under Shanghai Customs handled a total of 208,000 tickets for water-water transit goods at sea ports, up 2.8% year-on-year. Among them, 51,000 TEU "departure confirmation" mode goods were quickly transferred to customs, covering more than 30 ports along the Yangtze River in 11 provinces and cities in the Yangtze River Economic Belt.

　　The so-called "departure confirmation" mode means that after the name of the inland river vessel is confirmed and the tally is completed, the imported goods are allowed to leave the port for declaration, and after receiving the "departure receipt", the goods can leave the port and be shipped to the destination. Compared with the traditional customs transit mode, the "departure confirmation" mode does not need to fill in the port tally data, nor does it need to fill in the name and voyage of the branch river vessel, which not only improves the customs clearance time, but also reduces the labor cost of enterprises.

　　For example, recently, a batch of 528 tons of dissolved wood pulp imported by the Yangtze River was successfully transferred from Shanghai Waigaoqiao Port to Jiujiang, Jiangxi under the mode of "departure confirmation", and it took only two hours from the time when the enterprise started to declare and the customs released the goods to the terminal company to put them in boxes, saving one to two days of transit time.

　　Tongjiang Dahai is the most remarkable location advantage of Shanghai Waigaoqiao Port Area. As one of the pilot ports of the "departure confirmation" mode of water transport import transit, the foreign customs actively expanded the pilot scope on the basis of summing up the previous pilot experience, and has now completed pairing operations with eight customs areas in the Yangtze River basin, such as Nanjing, Hefei, Changsha, Wuhan, Nanchang and Chengdu, realizing full coverage in the Yangtze River basin and helping to improve the customs clearance efficiency of the "golden waterway".

　　According to reports, Shanghai Customs has also established a cross-border emergency liaison mechanism to monitor the progress of cargo flow and information flow in real time, smooth the communication channels between customs and enterprises, and implement "one-hour copy" to quickly meet the needs of enterprises to ensure "zero delay" in customs clearance.

Will table tennis bouncing on the blue table, football rolling on the pitch and badminton flying one day become "close partners" with artificial intelligence?

At the recently concluded Tokyo Olympic Games, the China table tennis team scored four gold medals and three silver medals, which also made a scientific research team behind it, the Zhejiang University Sports Big Data Innovation Team, appear.

What different landscapes have this innovative team brought to competitive sports by using artificial intelligence? Recently, the reporter went to the State Key Laboratory of CAD&CG of Zhejiang University to find out.

Unexpected intelligent ping-pong

On July 29th, in Tokyo Gymnasium, the semi-final of women’s singles table tennis was in full swing. You wouldn’t expect that besides the athletes, referees and few spectators in the stands, there is also a powerful artificial intelligence platform monitoring the game.

Every serve, swing, move, etc. on the field is recorded by this AI cloud platform deployed in Tokyo. These data are transmitted to the technical team of "table tennis intelligent big data analysis platform" 2442 kilometers away from the gymnasium at an average speed of 100 megabytes per second.

Almost at the end of the game, a technical and tactical analysis report about the game was immediately pushed to the tablet computers of the coaches and athletes of China table tennis women’s team by the AI cloud platform. These latest game videos and technical and tactical data analysis reports are directly used for the follow-up preparations of China table tennis women’s team.

The reporter learned that technical and tactical data used to be collected by watching videos after the game. However, because the speed of table tennis is too fast, researchers often can’t quickly, accurately and comprehensively mark all the athletes’ game behaviors, such as players’ hitting skills, landing points, positions, racket sequences and other information. It sometimes takes about 5 hours to collect detailed data of a game and make in-depth and detailed analysis.

This work is not only time-consuming and laborious, but also very challenging.

How to delete redundant relay shots, accurately identify the score changes of each round, detect and locate each beat, and efficiently label the data automatically or semi-automatically, has become a scientific research difficulty.

Deng Dazhen is a fourth-year doctoral student in the State Key Laboratory of CAD&CG, School of Computer Science, Zhejiang University, and a member of the sports big data innovation team of Zhejiang University. Deng Dazhao told reporters that in order to solve this problem, he and two classmates spent three months building a special model and realizing round segmentation, and developed an interactive data labeling method in the following year, successfully achieving high-quality data collection.

Professor Wu Yingcai, the doctoral supervisor of Deng Dazhao and vice president of the School of Computer Science and Technology of Zhejiang University, is the main developer of this intelligent big data analysis platform for table tennis that can "update combat effectiveness in real time". On the front line of AI cloud platform, it is Professor Zhang Hui, director of the Department of Physical Education, School of Education, Zhejiang University, who makes further analysis and feeds back key information to coaches and athletes in time. The two of them are also key figures in the sports big data innovation team of Zhejiang University. With the support of the State Sports General Administration and the Chinese Table Tennis Association, this team has been providing services for the national table tennis team in terms of game data analysis and technical and tactical research.

Since 2018, Wu Yingcai led the team to start the annotation analysis and platform construction of table tennis big data. Now, the sports big data innovation team has developed an intelligent big data analysis platform for table tennis based on interactive visual human-computer interface, combined with artificial intelligence algorithm and human experience wisdom, and realized semi-automatic data annotation, analysis and presentation.

This platform continues to make technological breakthroughs, which will shorten the labeling time. 2 hours, 1 hour … Now, the data can be collected as soon as the game is over.

Dr. Zhou Zheng from the Department of Physical Education, College of Education, Zhejiang University, and graduate students and undergraduates majoring in table tennis are responsible for the collection and analysis of competition data. Zhou Zheng and his mentor Zhang Hui have been deeply involved in the training and competition of the national table tennis women’s team for a long time. In addition to the Tokyo Olympic Games, they also participated in the series of competitions of the national table tennis team in preparation for the 2019 World Championship and World Cup, and produced a large number of targeted technical and tactical analysis cases and statistical reports, which contributed to the excellent achievements of the China table tennis team.

Now, the Tokyo Olympic Games has ended, and the China table tennis team has once again proved its strength, which also makes the scientific and technological forces behind it shine brilliantly on the world stage.

From evaluating technology to formulating tactics

Surprisingly, the table tennis intelligent big data analysis platform can not only evaluate technology, but also formulate tactics. This opens up a new direction for human-computer interaction.

The reporter noted that the application of artificial intelligence to the field of table tennis is nothing new. In 2011, two humanoid robots "Wu" and "Kong" developed by the Robotics Laboratory of the Institute of Intelligent Systems and Control of Zhejiang University were officially unveiled. These two robots that can play table tennis can capture the movement track of table tennis in the air through the camera mounted on their heads, predict the impact point of the ball, and then make corresponding response actions, and even achieve a fight with people. The table tennis intelligent big data analysis platform developed now is mainly aimed at the training and competition of excellent athletes, helping coaches and athletes to better observe, understand and analyze the technical and tactical advantages and disadvantages of their opponents and themselves, so as to know ourselves and ourselves.

It turns out that an important aspect of table tennis technical and tactical analysis is to judge the quality of players’ hitting. This requires coaches and researchers to manually evaluate the quality of athletes’ shots on the spot or when watching the game video. Another question arises from this: what to do when the number of competitions is very large; If there are 100 or even 1000 videos, can such a task be completed?

Therefore, evaluating the quality of swing has also become a goal that sports big data innovation teams need to achieve.

The first thing they need to solve is how to let the computer learn the knowledge of professional table tennis players, and combine a series of attributes such as the technology used in each beat, the hitting position and the landing point to objectively and accurately evaluate the player’s hitting process. In order to solve this technical problem, from last year, Wu Yingcai began to tackle key problems through team cooperation with Professor Zhou Zhihua of Nanjing University. This year, they finally made important progress and original achievements.

"We use the theoretical framework of deductive learning to integrate more than 30 table tennis technical and tactical rules into data-driven machine learning, and develop a framework that can automatically evaluate the quality of swing." Wu Yingcai said that deductive learning can perfectly integrate data-driven machine learning technology and rule-driven artificial intelligence technology. Now, as long as the game video is input on the analysis platform, the hitting quality of each shot of the athletes in the video can be automatically obtained.

By overcoming the difficulties step by step, there are more than 8,000 high-precision competition data of international competitions on the table tennis intelligent big data analysis platform. Since 2018, the research team has started the simulation prediction of the game based on these data, and truly upgraded from technology to tactics. "With big data and artificial intelligence, we can simulate and deduce to predict how the winning percentage will change when our players change a certain skill and tactics." Wu Yingcai said.

This idea has also been applied to badminton. Xie Xiao, a special researcher in the Department of Physical Education, Zhejiang University, demonstrated a new system being developed by the team.

As long as you wear a VR helmet, you can see the tracks left by athletes waving badminton rackets on the court. At the end of a game, all the action tracks are presented on the computer screen, as if countless "ribbons" were thrown in the air. These "ribbons" are grouped and classified and distinguished by color.

This is Shuttlespace, an immersive analysis system that can help experts analyze badminton data. Xie Xiao said that in the traditional analysis, the video of badminton match is separated from the analysis chart, which makes people unable to intuitively perceive the real situation on the court. Shuttle Space uses virtual reality technology to simulate the three-dimensional trajectory of man and ball in the most realistic form, which is enough for experts to perceive and analyze the data from the player’s subjective perspective and better formulate tactics.