Comprehensive profit nearly 80,000, why say the pre-sale 239,800 BJ60 value!

As the off-road market ushered in an opportunity period, Beijing off-road launched the knock-out product BJ60, and with pioneering home play positioning and the injection of the latest technology, super high value, excellent product strength "unsold first red". In the growth of BJ60, there have always been topics. Among them, there is a cold case debate about "whether BJ60 is the most comfortable off-road SUV within 1 million", and there are also rumors 250,000 the starting price speculation. In short, the king of proper topics.

On August 26, 2022, at the Chengdu Auto Show, the BJ60 was officially pre-sold and released, reproducing a big surprise – the pre-sale price starting from 239,800 yuan, which is 10,000 more profit than the previous rumors. At the same time, with the 6 major welfare policies, the comprehensive profit is nearly 80,000, and the pre-sale orders on the first day exceeded 3000. Some fans said bluntly: "It is hard to say whether the BJ60 is the most comfortable off-road SUV within 1 million, but this price is really comfortable." Is the BJ60 really so good value? Let’s play a plate today.

The pre-sale price 10,000 more + policy dividend 63,000, do you think it’s worth it?

Previously, when 250,000 the pre-sale price was exposed online, some netizens shouted to Beijing off-road, hoping that the group would be able to make room for profit. Facts have proved that Beijing off-road really wants what users think, takes it seriously, studies it carefully, and finally sets the pre-sale price threshold at 239,800 yuan, and locks the price range of five models from low to high between 23.98-28 9,800. Fans are overjoyed and praise Beijing off-road.

Of course, the benefits released by Beijing off-road are more than that. In line with the price, six pre-sale gifts have been launched simultaneously, each of which saves users money. For example, the first article is the most intuitive, the deposit expansion helps you save 3,000 yuan; the second half-tax guarantee gift is calculated according to the middle configuration, and the purchase tax is halved to save about 12,000 yuan steadily; the third car worry-free gift, the first owner enjoys free basic maintenance and road rescue for life, according to the normal life cycle of the owner, it is worth at least 20,000 yuan or more, and the free rescue service escorts you 24 hours a day. At the same time, the rescue can also provide you with continued travel expenses reimbursement and car repair delivery, really let you use the car worry-free; the fourth discount and decompression gift and the fifth replacement upgrade gift, the loan discount or replacement subsidy are each 12,000 yuan, and the total 24,000 yuan is also clear; the last outdoor discount gift, 60% off, calculated at 10,000 yuan Save 4000 yuan. Overall, this is 63,000 yuan of real money.

The pre-sale price is 10,000 and the policy is 63,000 yuan. The combination of the two means that Beijing Cross-Country has prepared nearly 80,000 yuan in benefits for users who book BJ60. However, two time nodes need special attention – the first is to book a car before October 1, and you can get all six benefits of the highest layer, which exceeds 60,000 of real money. If you miss this node, you will miss the opportunity of the national purchase tax subsidy "factory insured price" worth more than 10,000 yuan.

Secondly, after October 1st to the official launch of BJ60, although you can’t enjoy the purchase tax "insured price" policy, you can still enjoy five major benefits such as the "two lifetime" glory policy for the first batch of car owners worth more than 20,000. In short, the sooner you place an order, the more benefits you will have. Whether the price of BJ60 is worth it or not, I think everyone has the answer in their hearts.

Of course, Beijing Off-Road also opened a booking channel for the first time. The Yueno Circle APP (to ensure that it is updated to the latest version) has opened a booking and order window for riders and fans. Just follow the process prompts to choose the model and configuration, and complete the deposit payment to snap up the BJ60 of Chaokujia’s choice.

The configuration is the same, the price is better + the price is the same, and the configuration is more abundant. Do you think it is worth it?

As we all know, BJ60 is the first off-road SUV of a Chinese brand to use "non-bearing body + four-wheel single suspension". Most of the products with the same chassis are foreign million-class luxury cars. There is no doubt that BJ60 has pulled the million-class configuration price to 239,800 yuan. Once again, with its own strength, it has subverted the unreasonable rules that off-road is also luxurious, and turned "no luxury off-road becomes a luxury" into a reality.

Even if you don’t take "non-bearing body + four-wheel single suspension" as an example, and take the overall off-road configuration, take a domestic hot-selling brand of medium and large SUV as an example, its off-road configuration is similar to BJ60, but the latter’s price is better, and the difference with the former is more than 100,000 yuan. BJ60 shows the image of "the same configuration price is better".

Of course, there are also mid-to-large SUVs in the off-road market that are similar in price to the BJ60. Under the premise of the same price, the configuration of the BJ60 is a bit "bullying". For example, the 2.0T engine is also used, and the peak torque of other products’ engines is generally around 380Nm, which is difficult to reach 400Nm, while the peak torque of the BJ60 is 406Nm. Not only that, the BJ60 also has 48V light mix blessing and an additional 50Nm power boost.

In addition, the BJ60 has "three locks", ATS all-terrain system, 540 ° panoramic image, active noise reduction, HUD and other rich off-road and comfortable configurations. Some of these configurations are available on similar models of other brands, and some are not. In short, they are not all equipped. Looking at it this way, if the configuration is at the same price, the BJ60 reflects the "flat price and more abundant configuration" side. Does it raise a sense of "value" in your heart?

Family + whole scene, do you think it’s worth it?

The BJ60 was the first leader in the off-road SUV market to propose the concept of "home play", doing what no other off-road SUV had thought of. In the past, when people mentioned off-road, they either thought of asceticism, as if off-road could only be a pleasure in hard work and could not be equated with comfort, or they thought of going alone, which seemed to be just the player’s own fun, not the family.

BJ60 is to be an off-road subversive. BJ60 makes off-road no longer a car for one person, but a cool play for the whole family, turning the solo fun of off-road into a fun for the family to participate in. The concept of "player" becomes "home play" and "let Chinese families play cooler" is gradually rooted in the hearts of the people.

Not only that, with the importance of "full scene" and the expansion of user requests, people’s car use is no longer limited to a specific scene, and more people and more scenarios can be applied to become more and more important. Thanks to BJ60’s high value, large space and strong off-road capabilities, he can bring a full-scene car experience to his family. Whether it is city commuting, camping in the suburbs, or long-distance travel, mountain and water climbing, BJ60 can easily handle it. And through the attribute changes brought about by electrification and intelligence, BJ60 has been given more possibilities, watching movies, playing games… It may be able to satisfy your imagination of using a car in the whole scene with your family. Do you think it is worth it?

In fact, "BJ60 is not the most comfortable off-road SUV within 1 million", the answer is not important. Because, in the face of the price surprise, the policy is sincere, the product has strength BJ60, everyone has the answer in their hearts.