Didi released a car rental big data report： the popularity of the Spring Festival rose by 30%, and the Lantern Festival increased by 10% year-on-year.

　　CCTV News:Didi Chuxing today released the "2017 ****** Festival Car Rental Big Data Report" to reveal the characteristics ** self-driving travel during the ****** Festival. The report shows that the popularity ** car rentals during the ****** Festival holiday has risen by nearly 30% compared with half a month ago; northerners are more inclined to plan their itineraries in advance, such as Qingdao and *******, where more than 70% ** users book cars more than 10 days in advance. From the perspective ** user composition, the car rental group is dominated by men, and the younger age is becoming more and more significant. In January this year, men accounted for 84% ** car rental users, and the post-80s and post-90s accounted for 46.9% and 44.8% respectively, exceeding 90%.

　　Car rental self-driving tours are becoming an important part of the National Spring Festival. According to Didi data, a large number of users chose to car rental self-driving tours during the Spring Festival in 2017. Its popularity began to heat up from the week before the Spring Festival. The holiday week was 29% higher than half a month ago, and the Lantern Festival still maintained a hot topic, an increase of 11% over the usual weekend. It can be seen that in addition to the long "driving period", many users chose to "leave early" or "return late" to avoid the travel peak.

　　How long is the super long "driving period"? According to the big data of Didi Car Rental, a woman in Shanghai rented a car from January 12 to February 4, for a total of 23 days, which is the most time for renting a car in China during the Spring Festival this year. In addition, there are not a few rentals for more than 10 days, and it is speculated that the annual vacation is also used. However, most office workers still play until 7 days and 8 days. During the Spring Festival, orders with a rental time of 7 days and 8 days accounted for the highest proportion, reaching 33%.

　　One of the characteristics of holiday car rentals is that there are many users who book cars in advance, which is the so-called "not moving first". Didi Chuxing car rental big data shows that people in northern cities are more inclined to plan their trips in advance. Take Beijing and Qingdao as an example, more than 70% of the people book car rentals more than 10 days in advance, while in southern cities such as Chengdu, Shenzhen, Wuhan, the proportion is around 55%.

　　Where are the car rental people "lurking" during the ****** Festival? The answer is the airport, railway station and the program ape colony. Shanghai, Chengdu, Shenzhen and Qingdao have airports and railway stations on the list ** popular car rental areas, while *******, Shanghai, Shanghai Zhangjiang Hi-Tech and Wuhan Optics Valley are also quite popular. It can also be inferred that the program ape is one ** the main groups ** car rental, and there are many tourists from different places during the ****** Festival.

　　From the perspective of first- and second-tier cities, in terms of the proportion of car rentals in different places during the Spring Festival, Didi big data shows that Chengdu, Qingdao and Shanghai have the highest. There are many tourist attractions in and around these cities, which attracts a large number of foreign tourists during the Spring Festival, and car rentals are also very popular. Especially in Chengdu, its delicious food in the city, the ancient towns in the suburbs and the beautiful scenery of Yunnan Road in western Sichuan have attracted many self-driving tour enthusiasts from other places. Remember the "Sichuan A Army" that captured Panzhihua, Xichang, western Sichuan and many places in Yunnan during the Spring Festival? Maybe there are also many foreign tourists who are to blame.

　　In early January this year, Didi officially launched its overseas car rental business. Chinese users can rent a car abroad through the international version of Didi Car Rental. With the increasing number of outbound tourists, overseas car rentals have gradually become popular in some countries where intercity and intra-city public transportation is not convenient. According to Didi data, during the Spring Festival, Chinese people like to rent a car in the United States for self-driving trips. Among them, Los Angeles and San Francisco are the most popular overseas cities. The self-driving travel links between the two cities are also very close.

　　It is conceivable that from San Francisco, along Highway 1 south to Los Angeles, or from Los Angeles north to San Francisco, the winding, hundreds of kilometers of coastal roads are breathtaking in epic grandeur.

　　Didi data also shows that users in first- and second-tier cities prefer overseas car rental self-driving trips, with Beijing, Shenzhen, Guangzhou, Shanghai and Hangzhou at the top.

　　From the Spring Festival and the recent trend of the distribution of the attributes of Didi car rental users, the younger and masculine are obvious, accounting for about 90%. In January this year, 84% of car rental users were male; the post-80s and post-90s accounted for 46.9% and 44.8% respectively, adding up to more than 90%. However, this group of people is no stranger to self-driving travel, especially holiday travel. (CCTV reporter Liang Zhiwei)